Skip to main content
Internet Archive's 25th Anniversary Logo

Full text of "Motion Picture News (Mar-Apr 1924)"

See other formats


Scanned from the collection of 

The Museum of Modern Art Library 



Coordinated by the 

Media History Digital Library 
www.mediahistoryproject.org 



Funded by a donation from 
John McElwee 



Digitized by the Internet Archive 
in 2014 



https://archive.org/details/motionpicturenew00moti_6 



MARCH 1, 1924 



/ 



V 



Rtf. U. S. Patent OMee 



We don't need to 
advertise it! 

This is just to tell you we're got it 



Production 
of her famous novel 



if ' nfher 

THREE 
WEEKS # 



with CONRAD NAGEL and A1LEEN PR1NGLE 
Directed b> ALAN CROSLAND, Scenario by ELINOR GLYN 
Continuity by CAREY WILSON, JUNE MATH1S, Ed,w„<„ D.r«io, 

A Qoldnyn Picture 




ffoldivyn^BosmopoLitan 



>L. XXIX No. 9 

Albany — 



Published Wtekly — V.OO a year 

Los Angeles — New York 



PRICE, 20 CEN 

Chicago 



A SUGGESTION TO 
EXCHANGE MANAGERS 



1HE exhibitor depends upon, and holds 
liable, the exchange manager for the 
| quality of the release prints. 



The exchange manager must, therefore, look "to the 
laboratory which makes these prints to uphold him 
with his exhibitors. 

For this reason exchange managers should be par- 
ticularly gratified when the release prints they 
receive are made at Standard FiJm Laboratories. 

The superior quality of these prints insures absolute 
satisfaction to exchange manager and exhibitor alike. 



Boost for release 
Standard Way." 



prints "Made in Hollywood — the 




/folly 4366 

Hollywood, California 



Marti, 1 . 19 24 



915 



Follow the Big Money Line/ 







^TRIUMPH 

*A SOCIETY 
SCANDAL" 

*THE CONFI- 
dence man* 

He fighting 

COWARD* 

THE BREAK- 
ING POINT' 

ICEBOUND" 

♦BLUFF* 

*DAWN OF A 
TOMORROW* 

♦MEN* 

* CODE OF 
THE SEA* 





(paramount {pictures 



916 



Motion Picture New 



s 



Pola's packing 'em in! 



IN NEW YORK 



The Rivoli did the biggest day's business in its history last Sunday 
with Pola Negri in " Shadows of Paris.'' Jammed to the limit 
day and night. In spite of strongest opposition ! 



IN ST. LOUIS 



All records smashed at the Missouri. Nearly $10,000 in two days 
(last Sat, Sun.). And getting bigger by the minute! 



IN THE NEWSPAPERS 



" The best Negri picture made in America." — NEW YORK 
TIMES. 

" More good acting than in ten average movies. The old fire of 
Pola flames again."— NEW YORK HERALD. 

" Cast fine, story rapid-fire melodrama, acting couldn't be better." 
— DETROIT TIMES. 



Adolph Zukor and Jesse L. Lasky present 

POLA NEGRI 

in 

A Herbert Brenon Production 

"Shadows of Paris" 

Supported by 

Adolphe Menjou, Charles de Roche 
and Huntley Gordon 

From "Mon Homme" by Picard and Carco. 
Adapted by Fred Jackson. Screen play by Eve Unsell 

& Cparamount (picture 

Produced by 




FAMOUS PLAYERS - LASKY CORPORATION 

ADOLPH ZUKOR. Pradent ■ . 




March 1, 1924 



WellWell, here's* Hot On 



H'hink of a bigf city news- 
paper ciitic writing a 
letter like this • 



1K»* : 







vox 


Jc i « a * 

« si* 0, 

V<i>. 






■ 










LETTERS of praise from the 
critics! Roars of applause from 
the public! Telegrams from New 
York (Rivoli), Chicago (McVickers), 
Washington (Columbia) , New Haven 
(Poli's), Boston (Loew's State), San 
Antonio (Empire), Bridgeport (Poli's 
Majestic), and a score of other 
points, telling of records smashed 
by "The Humming Bird"! 

Just as we said before : The Hum- 
ming Bird is the biggest box-office 
success in the past six months! 
The business proves it. 

Grab it while it's young 



Gloria 
Swan son 

in 

HieJiumming Bird 



SIDNEY OLCOTT 
(X Cpammount Qidure 



It took tie Critics £ 



CARL LAEMMLE 

presents 




Starr fn 



Reginald Denny 




"A Genuine 
Gem and no 
mistake. A dizzy 
whirl of fiin and 
excitement 

EXHIBITORS 
TRADE REVIEW 



In By ran Moi'^anV 
daxzling story of 
the Younger Set 

Direc-hed by 
HARRY POLLARD 

UNIVERSAL 
JEWEL 



Carl ^jemmle 

takes pleasure in presenting 



ISS 

aura \ 
aPlaiite 



as a star in her own 
right and playing the 
lead in her first big feature 



La Plante's radiant 
beauty, rare talent and sin- 
cere efforts in lesser roles 
are responsible for her enviable 
promotion to stardom. Exhibitors 
and patrons have a surprise treat 
in store for them, for here is a 
star that is different — delightfully 
different. She brings to the screen 
a magnetism and a bright viva- 
ciousness that will make your 
patrons adore her, and demand 
more of her pictures. Her first 
picture is a 'knockout — the title 
tells the story! 





Directed by 

ROBT. F. HILL 



xcitomont 

A. UNIVERSAL PICTURE 



920 



Motion P ic t nr e News 



■ 



A 

UNIVERSAL 
SPECIAL 




/^•LEAN-UP is the only word! The 
^ star, the title and the picture are 
ALL THERE! ALL ready to get the 
crowds into your theatre for you! Get 
the magic name of V alentino in lights 
again — cash in with the star every- 
body is waiting to see! 

You get new prints, new titles, new- 
accessories of all kinds — all built to 
get the crowds ! 

RUDOLPH 

VALMO 

and 

CAMLMYEBS 

In the two-reel de luxe re -issue of 



[A Socjetu Sensation 



M arch 1 . 19 2 4 



921 




You can'f feeaf them for variety, 
pep, and real box-office power! 

^ 'THOUSANDS of si 



i 



! 



Alice Howell, Neely Edv 



Bert Reach 



frcm a Universal one-reel comedy 



PACKED with just as many laughs as any two-reeler. and just 
the right size for the comedy-spot on any program* these 
Universal One- Reel Comedies are making good for showmen all over 
the country ! Try them ! 



Fans Like Morrison in 
2-Reel Westerns 

T TXIVERSAL has always led the field 
in the production of thrilling, com- 
pelling two-reel Westerns. With the addi- 
tion of Pete Morrison, " The Galloping 
Ace," and Bob Reeves, with numerous 
other daring players, they are further 
ahead than ever ! Universal Westerns get 
the business and hold it for any house. 



"Gumps a Knockout!" 
Wires Theatre Manager 



I OPENED the 
with a Gump 



Theatre 



knockout !" 
Wis., thus voicing the sentiments of hun- 
dreds of showmen who have found that 
these uproarious two-reelers have a ready- 
made patronage of millions. 



"Centuries Can't Be 
Beat!" Says Showman 

" flENTURY Comedies, for clean en- 
^tertainment cannot be beat ! " is the 
verdict of Jack Cairns, Brooklyn Theatre. 
Detroit, Mich., in a report to the Ex- 
hibitors Herald. Book "A Young Tender- 
foot " and " Quit Kidding " starring 
Buddy Messinger. and "You're Next." 
with an all-star cast, current releases, and 
be convinced. 



International News 

Pledges 1924 Service 

THE presidential elections, the Shen- 
andoah flight to the Nortjh Pole, 
another *' International " expedition to 
unexplored lands, and the government 
airplane flights around the world, are 
four events in 1924 for which the wise 
showman will contract for International 
News during the year. International offers 
the finest service obtainable at no extra 
cost to the exhibitor. Released twice a 
week. 



■■ - iiittiiiinimmn nuMi 



THOUSANDS of show- 
men have found that tin- 
sure way to get pep and 
snap into lagging programs is 
to season them with Univer- 
sal Short Subjects, some of 
which are on this page. They 
know that the greatest va- 
riety, together with the surest 
power at the box-office is to 
be found in the Universal 
Short Subject list! Book a 
few of them, and you'll get 
the returns at the box-office! 



Gives "Ghost City" 

Enthusiastic Praise 

" np HE Ghost Cit y." starring Pete Mor- 
A rison, is " One of the greatest West- 
ern Serials ! " according to O. L. Meister. 
live wire manager of the Whitehouse Thea- 
tre. Milwaukee. Wis. Mr. Meister is onlv 
one of hundreds who have found this 
thriller pays big returns at the box office. 



Handsome Billy Sullivan 
in 4th Series 

"Leather Pushers" 





Winning popularity by leaps and bounds 

THIS handsome young actor leaped into 
screen fame with his smashing and 
refreshing portrayal of the character of 
" Kid Robertson " in The Fourth Series. 
The Leather Pushers. He is pulling crowds 
into thousands of theatres all over the 



^^^^^ 



UNIVERSAL SHORT SUBJECTS 




Only Picture 
Ever Shown 

New York 
Thai Was 
Forced to Give 

Midnight 
Performances 



On & E 1/ Dr* & ci m & d 



ANITA STEWART 
T. ROY BARNES 
OSCAR SHAW 
TOM LEWIS 
DORE DAVIDSON 
HARRY WATSON 
OL1N HOWLAND 
HAL FORDE 



STANLEY FORDE 
"BUGS" BAER 
TEX RICKARD 
NED WAYBURN 
IRVIN S. COBB 
H. C. WITWER 
"McGURK" 
WINSOR McCAY 



HAL COFFMAN 
ARTHUR BRISBANE 
HARRY HERSHFIELD 
DAMON RUNYON 
EARLE SANDE 
"KID" BROAD 
JOHNNY GALLAGHER 
PETE HARTLEY 




~i 




NY has ever known 



DON ALLEN IN EVENING WORLD: "Makes 
the recent Firpo-Dempsey battle look like a chess 
match in slow motion." 

F. MORDAUNT HALL IN N. Y. TIMES: 
"Will have difficulty in keeping the crowds away." 

McELLIOTT OF THE DAILY NEWS: 
"Breathes the spirit of Broadway— a personally 
conducted tour through the metropolis." 

ROBERT G. WELSH IN EVENING TELE- 
GRAM: "The most illuminating film of gay life 
that has ever been made." 



of Sit c/r ct Casrir:^ 



JOE HUMPHRIES 
FAY KING 
NELL BRINKLEY 
BILLY DEBECK 
BILLY GOULD 
AND THE ENTIRE 
"ZIEGFIELD 

CHORUS." 



Adapted by LUTHER REED 
From the story by H. C. WITWER 

Directed by E. MASON HOPPER 
Settings by JOSEPH URBAN 



Congratulate Yourself 
Mr. Exhibitor because' 




Poftner Photo pfoy- 

TUadqe 



THE WH 




HE WHITE SIN" has been pronounced by more than 250 leading ex- 
hibitors throughout the country to be one of the biggest box office "draw" 
titles of the season — and the picture backs it up 100' /( . With beautiful 
Madge Bellamy in the lead supported by such players as Francellia Billington, Hal 
Cooley, Billy Bevan, Otis Harlan, Ethel Wales and many others, Exhibitors can 
look forward to another box office success in "THE WHITE SIN." 



723 7th Ave. 
NTew York City 



FILM BOOKING OFFI 



>ITS HERE 



The 2nd Big PALMER Photoplay 

YOU exhibitors who have played the 1st PALMER picture — "JUDG- 
MENT OF THE STORM" know what a production and what a box 
office smash that picture is, thus you needn't wait a second in booking 
"THE WHITE SIN" the 2nd PALMER picture which will have the same 
concentrated national advertising forces behind it as "JUDGMENT OF 
THE STORM" has. Thousands of exhibitors (who have already booked 
"Judgment of the Storm") besides those who have played that picture, 
welcome this second PALMER announcement. 



Corporation pre4eni6 



ITE SIN 



THE entire National advertising of 2 5 leading magazines reaching more than 
twenty-five million readers who have been and are now being advised of the 
coming of this 2nd PALMER photoplay will be looking for and eagerly 
awaiting this new production. We told you that "JUDGMENT OF THE 
STORM" would clean up for you. So will "THE WHITE SIN" handled along 
similar lines. See the Press Book. It's a gold mine of showmanship to help you 
get the money with this new PALMER picture. 

CES OF AMERICA, Inc. 




Sales Office, United Kingdom 
R C Picture Corporation 
26 27 D'Arblay St., Wardour St. 
London, W. 1, England 




_By L.CASE RUSSELL _ 
Directed by GEORGE IRVING ■ Photographed by JOSEPH SETTLE 



'telegrams are often 
1 tfieBunK 

^te one isn't 




4 FEB U » 5 M 

08 « AVE BW°« * 

Bl ' 10 R UIU BIST ^ ""JT « «««« THEtTBE 




.C.MIX, Selznhfcs Salt J^he Manager wrote:— 

"All Mr. Porter stated in the wire is based on facts; the mob was 
terrific and seat sales had to be stopped; the last of the line-up did 
not get seated until half past ten. I haven't the figures at hand 
just now but the total broke all records." : : : 

After all its the voice from the box 
office that speaks the loudest. 

SELZNifK 

_ /''DISTRIBUTING tl 



• CORPORATION * 



Motion Picture News 



But Nobody 



We could fill 
many pages with 
the Fine things 
people who know 
are saying about co 



Betty 



in 

to 




woman 



arch 1, 19 2 4 



929 



Reads Them 




But nobody reads 
f them . So we just 

* affirm that this 

* production IS GET- 
TING THE MONEY 
AT THE WINDOW 
- and we can prove 
it. Mean anything 
to you Mi\E}diibitor? 



They'll say so, too 



Rialto-Rivoli, N. Y. C. 
Metropolitan, Los Angeles 
Fenway, Boston 
Kings, St. Louis 
Alhambra, Milwaukee 
Rialto, Ft. Worth 
Colonial, Indianapolis 
Garrick, Duluth 
Alamo, Louisville 



McVickers, Chicago 

Capitol, Detroit 

Rialto, Washington, D. C. 

California, San Francisco 

Capitol, Dallas 

Loew's Palace, Memphis 

Strand, Providence 

Victory, Salt Lake City 

Rialto, Denver 



— and hundreds of other prominent theatres, 
including the Jensen- Von Herberg, South- 
ern Enterprise and T. & D. Circuits. 



Jdaptedfrom. the play by Michad MottOfl 

Jl QroHaniCutts Production,, ■ 
Presentedby BnUonfreedmuiSoame 





STARRING 



Presented By 

MONOGRAM 

PICTURES CORP. 

ANDREW J. 
C ALLAGHAN 

President 
Directed by 
Albert Rogell 
A 

Harry J. Brown 
Production 



FRED THOMSON 

World's Champion All Round Athlete and Stunt Man 



There's a tremendous public demand for 
Outdoor Pictures just now. Seems to run 
in cycles. Evidently other big Western 
productions have caused this big demand. 
"NORTH OF NEVADA" offers you a 
chance to give your patrons something Big. 



With FRED THOMSON, world's Cham- 
pion Athlete and Stunt man as an attrac- 
tion as the star, special advertising acces- 
sories and a big picture you can make 
money on this one. Don't miss it. It is 
one of F. B. O.'s SIX BIG WESTERNS 
booking everywhere. Book them all. 



Film Booking Offices 

723 Seventh Avenue, New York City, New York 
EXCHANGES EVERYWHERE 




LILLIAfTOlilM in the 

HENRY KING Production of 

THE WHITE SISTER 



EH, 



Jdascd on the stortj by 



F.Marion Crawford 



Presented bu Inspiration Pictures Inc. 

Charles H.Duell, Jr.,President 



mm 



CHICAGO 



Vnanimous j 




NEW YORK 



One of the most notevvortny adventures ever made 
in cinema production. ... Its photographic 
excellence and beauty of landscape views possibly 
never has been surpassed in the cinema. A grand 
achievement. _ Qu . ||n |fcr|fa 



an* ffihe^ 



"The White Sister" is not a movie; it is a work of 
art . • a genuine artistic triumph . . • 
a complete and satisfying masterpiece of the screen- 

A most palpable treat .... Lillian Gish's per- 
formance is universal m its interest. . . . ™nt> 
of romance, beauty, and p.ctona charm " " V * 
Scenic effects are exceedingly beautiful. Interesting 
and well worth seeing. _ LottMa o. Panon. 

Don't miss it. . . . Never has a simple tale pi 
love and despair been told with greater beauty, sin- 
i cerity or truth. Every picture is a painting. Lillian 
I returns to the screen with a charming impersonation. 



mi? 



'The White Sister" contains much genuinely mov- 
ing and thrilling drama. A big and a fine picture 
that deserves to rank with the best the movies have 
yet produced. It is fine entertainment. You ought 
to see it. 

-Don Allen 



m yet produced. It is fine enterta 
W to see it. 



Sty* Jfetor jfjork Sinter. 

The players actually appear to live the parts they 
enact on the screen. ... Miss Gish obtains 
the full effect in every situation. . . . One of 
the strongest love stories that has ever been filmed. 

_____ —F. W. Mordaunt Hall 

THE NEW YORK HERALD 



-Miss Gish is 
able qualities ; 
exterior scene- 
perbly played 
man, and so p 
one is entitled 
able candidate 



tional repression, . . . The 
uitiful. ... It is so su- 
an Gish and by Ronald Col- 
directed by Henry King that 
ne that here is an unquestion- 
Hall ot Film Fame. 

—Robert E. Sherwood I 



NATIONAL MAGAZINES 



Theatre Magazine 



Lillian Gish's work is 
;hing of the ardent ve 
iDuse. If you miss it 
stic triumphs of the 



dinary. It has some- 
al quality of Eleanora 
ill lose one of the ar- 



JtfOVIE WEEKEf 

The White Sister 1 ' is a film which justifies motion 
pictures . . . highly artistic . . the scenes 
are exquisite. Miss Gish enacts one of the beauti- 
fully memorable roles of screen history. The erup- 
tion of Mount Vesuvius and the subsequent breaking 
of a reservoir are thrilling. By all means see "The 
White Sister." It is excellent entertainment. 

L i — f e 

'Lillian Gish gives a performance that is divinely 
exalted. She possesses greater emotional force in her 

[left eyebrow than all the fake thrills that the silent 
drama has perfected. 

—Robert E. Sherwood 



JUDGE 



A picture of great photographic beauty. . . . 
Worth seeing alone for the grandeur of its natural 
settings. ... A masterpiece of beauty. . . . 
The action is tense and the actors more than compe- 
tent. The production is dignified and an ornament 
to the screen. Lillian Gish is all alone in her class. 



MILWAUKEE 



Lillian Gish better than in anything she 
has ever done. From any standpoint it is 

splendid. 

MAKE A MEttICA "SA FE. FOR D EMOCR ACY- 

NEWYORKiiaOURNAL 



HEfmLD»EXAMINER 

your attention throughout. 

THE CHICAGO DAILY JOURNAL 

?TL g W^°C^ lli » n ™ kei a S reat film of 

' Jl I . K ,Ste \ lhere is s °™thing linger- 
>ngly lovely about the picture. One of the year's 

. the top of the list. 

—Virginia Dale 

The Chicago Evening Post 

Lv'rS" ^ made J t 1 hlS traged y int0 a story' 

■which will grip you and hold your interest, 
p.rector Henry King has achieved a very unusual 
'.production and one which is intensely dramatic. 

(S W«W JJtfflf JfvfbVTX*. 

■ of the most exquisite photoplays ever screened. 

" / P ° Wer ' the beaut >' the realism . the 
pathos of ,t must strike home. . . . L llian 
Gish is lovely throughout ... her acting 
excellent. . . . Ronald Colman as her lover 
immense. ... The atmosphere 



should be. 



is all 
Mae Tineei 



The White Sister" achieves a place by itself. Miss^ 
U.sh displays a surer, 'wore mature, more compelling 
almost, it would seem, a perfect art . . vo ^ 
Jeal.ze you are viewing onif of the screen's gr'eatest 
Locations are of great beauty. Henry King's direct 
tion and adaption are worthy of great praise. 



D AILYI NEWS 



This is a picture that no one can afford to m 
i he entire production is marvelous. . . 
' -ending fonts exquisiteness and path 



• . Heart- 
of portrayal. 



One of 
Overflo 
play the 



hot product 



s with proti 
;nse, let 



;r made. 
. Entin 
1 sincerity. . . . 
nmend the scene 



the brow of muttering Ves 



P. GiSh d0CS ZZ I ? beSt she has ever 

h a Lillian Gish^fo^ * «~ «"»**■ 
— -Harriette Underhill 

The Evening Telegram 

Miss Lillian Gish as "The White Sister" is all love- 
liness and appeal. . . . The picture has not 
In "The White Sister" where her role is most ditto yet been equalled for scenic beauty, 
cult, Lillian Gish acquitted herself 
there is no denying that she is an e> 
tional actress. ... By far the finest 
done on the screen. The photography is. heauniui. 



THE EVENING MAIL 



-11 that 
il emo- 
she has 



-Robert C. Welch 



From the Press ~~ 



BOSTON 



TRADE PRESS 



She &o*ton Sekfiram 

"The White Sister" is the biggest and ^ motion 
picture which Boston has se^ ™ ^ 
It is the biggest picture because ° the gr« l c 
UdU with which the = Ptctur = .« dt w * mj 

— Mar*aref Ham* 



Motion Picture News 

\ picture destined to live in the memory. . 
A picture with a soul . . . wonderfully acted 
and directed . . . fraught with genuine heartj 
throbs. . . . Grips the emotions ... 
lolds you in a vise-like grip with the overwhelming 
,weep of the scenes. . . . Lillian Gish plays 
like one inspired ... her scenes are unforget- 
able. . . . The climax is breathtaking. 

______ — Laurence Reid 



PHILADELPHIA 



AN 



B 

Jeems rather an inadequate word. . . . 
, must go. | 

Boston JBttmm Stansrriut 

screen. _ 

THE BOSTON HERALD 

Director Henry King with the ^idof Lillian 
nd the hahan settmgs ha, produced ^ 

S U ^g-iest claim to distinction ,s the 
tragic wistfulness of Lillian Gisn. 

Che Bo&cm Sail? (klobe 

re ligious thrmand^ 



Moving" Picture 

WORLD 

Lillian Gish as the heroine is superb. . . . Neveii 
has she done anything finer. Some finely execute^ 
spectacular scenes showing the eruption of Mourn 
Vesuvius. The film holds you in a vise-like grip] 
because of its beauty and force. 

—C. S. Sewel 

EXHIBITORS 
VmJe REVIEW 

Another great picture . . . Splendidly conceived 
and finely executed. . . . Tightly holding the in- 
terest from the beginning to the end. 

George Blaiidell 



_-EX H ' B, TORS 

HERALD 



PUBLIC LEDGER 
ipfitfabclpftia Jnrjuimr J 

Truly notable production . . .. exquisitely 
handled. . . . Lillian Gish has achieved the^ 
best work of her career and has created a part which « 
will be long remembered. She has caught the/ 
tragic spirit of the novel. 

A beautiful series of pictures. . . , A oictunn 
tion that really puts this work in the d£7S- 
I'tonal rather than dramatic art. ... So comple 
so. poignantly beautiful and meaningful. Lilliai 
Gish and a splendid supporting cast are excellent. 

t THE NORTH AMERICAN 

t I :n- /-.-,. 



Lillian Gish gives another of her portrait gems, andj 

Nothing so fine from every viewpoint has ever be- iri * 8 ? I , convinc 'ng character of Angela 

J fore been shown on the screen. ... For photo- ]L a l" f *\f ? ack £ r ° un L ds are one of the rare and 
Igraph.c excellence, beauty of landscape views, won- v*? u U T, ° f the film ; The K'''mpses 

fderful settings and exquisite elaborateness of cos- _il 3re h ' ghlv ,nter «ting and unusual, 

fuming the screen has yet to receive anvthing that 

surpasses this production. " 



Gorgeously mounted. . . . One of the greatest pic- 
tures ever made, with Miss Gish giving an out- 
standingly notable performance. . . . Director 
Henry King has done a magnificent piece of work. 



Fxauisitelv poignant in its reu^ou* — - . — — — — — w 

doubt of its artistry. . • » 



SAN FRANCISCO 



Lillian Gish reaches an emotional pinnacle 
that few actresses can hope to scale t She. 
?eems an inspired creature. 

-Ceorg* C. Warrtn\ 



dou 1 
photoplay. 



®foe Boston $)o«t 



Lillian Gish 



still the screen's greatest emotional 
The scenes and settings are un- 
actress . . • * h romanC e and the 

1 film. ^prunella Hall 



Lillian Gish does the finest acting of her career 
"The White Sister." . . . Settings are beautiful. 
. . . The scenes of the erupting volcano and the 
mad scramble for safety of the villagers are splen- 
didly done. 



A remarkable picture .^gjf* 
beautiful portrayal of Lillian uis n 
, Lillian G-sh could play such a ol. She s i ^ 
spiritual quality, the nob.hn, and etn 
that belong to Eleonora Duse. Scen.caliy 
most beautiful picture. -Eleanor Ver^ 



Photograph) is a delight to the eye. . 
was splendidly done. 

REELAND REVIEWS 

"The White Sister" will prove to be one of the big- 
gest pictures of the year and will be pointed to for , 
many years to come. The exteriors are the mostl 
beautiful ever seen upon the screen. 

Exceptional b^^jv;:;. 

Photoplays ^_T__ r ■ ' J ^ ,, 1 ^ 

The White Sister" is a stirring memorable picture 
beautiful and also real. . . . Angela 
ost sympathetically p'ayed by Lillian Gi-h 



One of the most entirely delightful picture 
plays of the time . . . there with a punch 
that will satisfy the most exacting. Lilli an 
Gish contributes a great, if not her greatest, 
characterization. 



Bail^ Rftteraid 

\ critic Mould have to scatter superlatives 
'- do justice to the production and to the 
tar. Infinitely worth while, a screen 
•lassie. Strong dramatic situations . 
mashing classic. Will go down in screen 
listory as one of the distinct achievement 
if the silent drama — Hamilton Wayn* 



cjirst engagement in a j 
motion picture Theatre! 




3.5 AM 6 37 



AUB5 39 ^ 



WX L«AUKE1£ WIS l* ^ YORK »i 

- w ° ° ?EHi,iG s ^r, — « ,o - 



M arch 1 , 
v~— — 



1924 



935 



Qssocioted Guthors 

srank Woods /] [\ Clmer Harris 
Thompson Buchanan ti H C/ar/z UJ. Jhomas 

NO MORE WOMEN 

<7n Original story for the screen by &lmer Ha r rid 
^featuring 

Matt Moore ana Madge Bellamy 

^(afh/een Clifford -si.JZe eves Smith - Clarence Burton ~ George Cooper 
Gn Slmer Harris Production 

Direction by Lloyd Ingraham 



"Has a Broad Appeal; Young 
Folk Should Like If 

"The average crowd will probably like 
'No More Women!' because it has a 
love story with a broad appeal," says 
Film Daily. "It's a light farce comedy 
that goes along nicely from the start. 
Your young folk should like it." 
Madge Bellamy never was prettier nor 
wittier, and Matt Moore does some of 
the best work of his career. 



Now Booking 
Allied Producers and Distributors Corporation 
729 Seventh Ave., New York 

Hiram Abrams, President 
A Branch Office Located in Every United Artists Exchange 





An Irvin Willat 
Production, presented 
by Kenma Corporation 



A Swirling 



A STORY that will recall 
those masterful, virile, 
heart-interest plays which 
made fame and fortune for 
Drury Lane. 



"Three 
Miles 
Out" 



r I ^HRILLS, of course, and 
action as restless as the 
sea itself — with stirring ro- 
mance as the theme and the 
majestic ocean as the scene. 



MADGE KENNEDY 



in the role of a dare-devil girl who risks life and reputation for the sake of 
the man she loves. And supported by a real cast, including such familiar 
actors as 

HARRISON FORD IVAN LINOW 

MARC McDERMOTT 

ASSOCIATED EXHIBITORS 

ARTHUR S. KANE, President 



Physical Distributors: 1'ATHE EXCHANGE, Inc. 



Sea of Mighty Melodrama 



IS business slow? 
Is your public 
weary of costume 
pictures? Tired of 
long drawn-out 
drama? 

Then here's the story 
that's different — one 
that will catch the 
fancy of the passing 
crowds — that will ap- 
peal to love of ro- 
mance and action — 
that will sell itself in 
the lobby display and 
hold your patrons' 
interest once they're 
inside. The best 
work yet of 
JOHN EMERSON 
and ANITA LOOS 




r 




Red-Blooded 
Romance 




WILD Battle of Mate and Sailor on Ship's Deck 
Savage Pursuit of Girl Into Rigging High Above Water 
Headlong Hurling of Captain Into Ocean 
Desperate Adventures with Outcast Rum-Runners 

BOOK IT TODAY AND INSURE TOMORROW'S PROFITS 

ASSOCIATED EXHIBITORS 

ARTHUR S. KANE, President 

Physical Distributors: PATHE EXCHANGE. Inc. 



lW>& Whirlpool 

James %fku)ood, Ufa lee 
^ Madge Bellamy 




Presented by 

Regal Pictures, Inc. 



Story by Martha Lord 

Adapted by 

Elliott Clawson 
& Bruce Mitchell 

Directed by 

Bruce Mitchell 

0 M All the ingredients 
that go to make a 
smashing first run 
picture are contain- 
ed in this production a pow- 
erful title one of the most 
gripping cinema stories ever 
screened and a brilliant cast. 
Make no mistake here is a 
picture that is destined to set 
new box-office records for 
the theatres of the country 



(Distributed hf Hodkinson 

cfirst %in (pictures 





STARRING RALPH LEWIS , Johnnie Waikej and bid .,#casf— « 

EMORY JOHNSONS at>«**£!2&*** 



OXFORD THEATRE 



^ EXECUTE nimn , NG 



pOOSEVELT THEATRE 



OX ^ STERUNG „o» 



Qffices of America, Xnc 
Film Booing Wf i 
7 o 3 Seventh *ve., 

Ben Y°** City- ^ ^ ^ our 

^ broke bouse & 



Distributed By 

F. B. O. 

Film Booking 

Offices 
of America Inc., 



723 Seventh Avenue, 
New York, N. Y. 

EXCHANGES 
EVERYWHERE 

Sales Office. United 
Kingdom R-C Pictures 
Corporation 



|lad to serein ^ ^scWW**" 



77ze MAIL MAN" is "mopping up" for all Exhibitors 



SHO WMEN— 



How many opportunities have you missed in this business? 

How many pictures at different times have you turned down — 

only to realize later that vou made a great mistake? 

"AFTER SIX DAYS" 



Featuring 

MOSES AND THE TEN COMMANDMENTS 

Is the greatest "clean-up" this business has ever known. 
It has broken every exchange record in every territory sold. 
It has created new box-office records in every theatre played. 
It has caused more favorable comment by exchangemen, exhib- 
itors and public than has ever been accorded a picture. 
It can't miss. It is sure-fire. 

EXCHANGEMEN— 

This is the greatest opportunity you have ever had. What are you going 
to do about it? "After Six Days" put into a road show in your territory 
and capably handled will make a fortune for you. Its possibilities are 
unlimited and what is true this year will prove to be true every year. It 
will live forever. "It's a clean-up." 



EXHIBITORS 



■ twice and thre 
11 re-book it for an ear 



e times your regi 



■sented for you to book this attraction, don't 
ght prove another opportunity lost. Book it 
lar run and after the first smash you 
date. It's a "clean-up." 



SATISFIED BUYERS 

KERMAN FILM EXCHANGE, 729 Seventh Avenue, New York 

Greater New York and Northern New Jersey 
STANDARD FILM ATTRACTIONS, 1322 Vine Street, Philadelphia 

Eastern Pennsylvania and Southern New Jersey 
EPIC FILM ATTRACTIONS, 808 So. Wabash Avenue, Chicago 

Northern Illinois and Indiana 
CHARLES LALUMIERE, 465 Sherbrooke East, Montreal 

Dominion of Canada. 



MOSES and ike. 
TEN COMMAND- 
MENTS J 




WEISS BROS. 

ARTCLASS PICTURES CORP. 

1540 BROADWAY, NEW YORK CITY 





HERE'S the PROOF 



More than fifty representative exhib- 
itors wrote to the Motion Picture News 
in answer to the editors question, "Do 
'padded' features hurt your business 1 " 
Only two of them said "No." And one 
of these two said his patrons complained 
when he ran only a long feature, with 
no Short Subjects. 

Here is the most convincing proof 
that you are not satisfying your patrons 
unless you give them a DIVERSIFIED 
PROGRAM. 

Build up your program with 

Nationally Advertised 

And then advertise them to your 
patrons so that they can work for you 
at your box-office. 



This Ad Appears in 

THE SATURDAY EVENINQ POST 

March 1st issue 



EDUCATIONAL FILM EXCHANGES, Inc. 

President 




Are You Getting 

100 Per Cent 
Entertainment? 

When you pay your money 
at the picture theatre box- 
office, you are purchasing en- 
tertainment. And you can 
have assurance of getting full 
value for that money — of 
getting 100 per cent entertain- 
ment. 

The theatre that shows a 
good feature of reasonable 
length and several well chosen 
Short Subjects, such as a com- 
edy, a novelty and a news-reel, 
gives you a guarantee of value. 
For even if you find one pic- 
ture not to your liking, you are 
sure to find pleasure in some 
of the others. 

But when the feature is so 
long that it takes up the whole 
program, there is no such 
guarantee. If you do not like 
the feature, there is nothing 
else left in the show for you 
to enjoy. 

The Educational Pictures 
trade-mark on posters and 
lobby-cards in a theatre en- 
trance means that here you 
can count on a variety of en- 
tertainment as well as a good 
feature. 

The Educational Pictures trade- 
mark is always seen on: 

CHRISTIE COMEDIES 
HAMILTON COMEDIES 
MERMAID COMEDIES 
(Jack White Productions) 
JUVENILE COMEDIES 
TUXEDO COMEDIES 
CAMEO COMEDIES 
"SING THEM AGAIN" 
Series 
LYMAN H. HOWE'S 

HODGE-PODGE 
SECRETS OF LIFE 
WILDERNESS TALES 
by Robert C. Bruce 
and 

KINOGRAMS 
The Visual NEWS of all the World 

When You See This Sign, 
Qo In- 
k's Your Assurance of 
A 100 PER CENT SHOW 




942 ^ ^ i ; Motion Picture News 

Even in Far Off India — 

It's Motion Picture News 




Wherever you find the Motion Picture, there you will find 
MOTION PICTURE NEWS. Even in far off India, the constructive 
influence of the Exhibitors' Service Bureau for forceful exploitation 
has had its effect. 

Fresh proof of this is furnished by the accompanying illustra- 
tion, sent to the NEWS by Edwin A. Fernandez, proprietor of the 
Olympic Kinema, Rangoon, India. Exploitation, fostered by the Ex- 
hibitors' Service Bureau, is playing its part in India. 



The Foreign Circulation of MOTION PICTURE NEWS 
Includes the Following Countries : 



Argentina 


Columbia 


Greece 


Japan 


Portugal 


Rep. Dominican 


Austria 


Czecho Slovakia 


Holland . 


Malay States 


Russia 


Switzerland 


Australia 


Denmark 


Hungary- 


Newfoundland 


Scotland 


Tasmania 


Belgium 


Dutch East Indies 


Iceland 


New Zealand 


Spain 


Wales 


Brazil 


England 


India 


Norway 


S. Africa 




Chile 


France 


Ireland 


Oceania 


Strait Set. 


Turkey 


China 


Germany 


Italy 


Peru 


Sweden 


Trinidad 



Your Message in MOTION PICTURE NEWS 
Goes Wherever the Pictures Go 



March 1, 19 2 4 



943 



J 




un cing 



9 




LATEST BOX-OFFICE SENSATlOh, 

»th garner Baxter Grace Dai mond, £ RubyMn/e,. 




Directed by 

JAMES W. 
HORNE 



A Giant Box Office 
1 Title With a Powerful 
Picture to Back It Up! 

That's "ALIMONY" 

WE'VE put the most powerful ticket selling advertising matter 
behind this picture that has been seen in years. Smashing 
posters, wonderful newspaper ads, magical lobby photos, 
plenty of F. B. O.'s well known exploitation and showmanship. 
" ALIMONY " as a title alone will pack 'em in and now backed by 
F. B. O.'s showmanship, here's YOUR chance to clean up. 
See the material. See the Picture. To look means to book. 



FILM BOOKING OFFICES 



OF AMERICA, Inc. 



723 Seventh Ave., New York City 



Sales Office United Kingdom: R-C Pictures Corporation, 26-27 D'Arblay Street, 
Wardour Street, London, W. 1, England 






10 



presented by 



Directed by 

JOSEPH DEGRASSE 

With 

MILTON SILLS 

and 

ANNA Q.NILSSON 




an immediate play date! 



~ thousands of 
newspapers 

~ millions of 
people are 
talking about 




A JirAt national Picture 




y Foreign Rights Controlled by 
(Associated Ftrsi National Pictures Inc 
S 3M Madison Avenue New York 



7> 



an immediate clean up A 



It's the casli a picture 
brings in that tells 
the story and 



PRINCIPAL PICTURES CORPORATION 
SOL LESSER. PRESIDENT 

JOUN BOWERS, MARGUERITE DE LA MOTTE, 
CORRECT R08INSON. GEORGE UACKATUORJME 

and ROBERT CRAZIER 
DIRECTED BY EDWARO E CLING 




HAROLD 

"WHEN A 

certainly 
It's ike kg 



* 



reports clipped 
from VARIETY of 
Thursday, fekW 



6550 



oo 



ivt>, ,ny o. ui exploitation 
^stimatos for laet week: 
€ Cameo — "When a Man's a Man" 
''(First National); 549; 65-85. 
Opened last week with special ad- 
vertising: plugging the Harold Bell 
Wright angle. First week showed, 
$6,350. Jlb^ 

C^nlto.l "N'riHV» <• " 'KrAH 



A 3txAt national Attraction 



It's the picture with 50, 000 



Sol Lessor's Presentation oF 



BELL WRIGHT'S 



MAN'S A 

brings in the 



MAN 



cash / 

getter wke*eve* it plays / 




f^Jhvn a Man', a Man" Surpri.e of La.t Week on 
4 Coa.t— Western. Picking Up Ont There of Late 
» —'Tiger Ro*e" Didn't Do Any Too Well 




San Franc 



Feb 11 I liked. Bpeci 



*22,< 

> usual lo lie big downtown ptef 1 
theatrei despite a spell of very bad 
weather The surprise last " 
the Wartleld;. feature W h« <- ^ £ „ e » tnv^l 



a Man' 

Bell Wright novel. Th 
: 'lad hoped for a good 
% urnaway business. 
,TbV 



Hara .>■ - „rt w »~ A 



are eagerly seizing the Western fe» 6i" 
tures as a distinct change. Twv 
weeks ago the Granada piled up a, 
record week with Turn Mil in The. 
Lone Star Ranger." a:M a m.mth url 



When a Man'3 a Man was out- 
C*tanding last week in the weekly 
ilchange houses and hung up close) 
•to record business at Loew's State 
pits opening day (Saturday) ex- 
§ >eeded the figures of "Black Oxen" 
tat the same theatre. 
|JP "Through the Dark'' at j> 
, irnia also had aft,"" 

fptwvuolil, - " v, 





000 waiting ticket miye*§, 



he's a wonder / 




A JiTAt national Picture 



Publi shed We ekly 

Motion Picture News, Inc. 

William A. Johnston, President 
E. Kendal l Gillett, Treasurer 

Publication Office: Lyon Block. 
Albany N. Y . 
Editorial. Advertising and Subscription Office, 
729-7th Avenue. New York City 
7S2 South Wabash Ave., Chicago 
Room 616 Security BIdg., Hollywood, Calif. 
Wertsra Union C.bl. Adore* i. "Pickn.w." *e- York 



Motion Tictwre 
J^EWS 

Founded in September 1913 

Copyright 1924 by Motion Picture News, Inc. in the United 
States and Great Britain. Title registered in the U. S. 
Patent Office and Foreign Countries 



William A. Johnston, Editor 
J. S. Dickerson, Managing Editor 
Fred J. Beecroft, Advertising Mgr. 
L. H. Mason, Chicago Representative 
Wm. McCormack, Los Angeles Repre- 
sentative 



Subscription price $3 
United States, Mexic< 
and Philippine Islands 
»10. 



>er year, postpaid in 
, Hawaii, Porte Rico 
Canada, $5. Foreign, 





Vol. xxix 


New York, MARCH 1, 192 1, 


NO. 9 



Prints 



MR. GEORGE EASTMAN has again 
made a substantial cut in the price of 
his raw stock. This is an interesting 
announcement, but it might be much more 
than interesting if it could be hailed as the 
forerunner of what we honestly believe is a 
vital need in the proper distribution of motion 
pictures — - a greater number of positive 
prints for the average picture in the average 
exchange. 

We have talked frequently with the men 
who decide on the number of prints that go 
out to the various branches. Most of them 
agree that conditions are far from ideal in this 
connection, that many small town houses get 
decidedly poor service and that everybody 
suffers to a greater or lesser extent because 
of this fact. 

But there is always an alibi — always the 
same alibi. They say that a greater number 
of prints is financially impossible. They talk 
about seven dollar and half bookings and the 
cost of a print, and they quote figures that, at 
first glance, sound logical and convincing. 

Yet, if you study the matter carefully — 
as we have done — it is possible honestly to 
argue that there are two sides to the case. 
* * * 

The argument begins with the guess that 
every distributor is basing his figures on con- 
ditions of the past, when rentals were far less 
than they are today. It gains weight when it 
assumes that the average exhibitor would be 
willing to pay a little more for his pictures if 
he got first-class prints, and would raise the 



ante again if he could play a feature a few 
weeks after his nearest first run. 

It scores another point when it reminds you 
that an extra good picture, one that gets 1 00 
per cent distribution — say the eight thous- 
and and some odd bookings of "The Valley 
of the Giants," the record holder for Para- 
mount — should have more prints than just 
a fair feature that will be lucky to play three 

thousand theaters. 

* * * 

There is such a thing as a penny-wise-pound-foolish policy. 
There is such a thing as deciding a matter on a sound busi- 
ness basis five years ago, and having conditions so changed 
in 1924 that what was a fact in 1919 is now a fallacy. 

We do not believe that the pros and cons of this matter 
have been fully weighed under present-day conditions. 

The world moves and progresses, and certainly the motion 
picture business is ever-changing and we hope progressing. 

* * * 

To our mind the biggest trouble with the whole proposi- 
tion, the thing that has definitely killed off the more-prints 
idea, is the chronic disposition on the part of every one, 
except the small town exhibitor, to sigh gloomily and assume 
the " it can't be helped " attitude. 

Everybody talks about old and badly adjusted projection 
machines, hooked sprockets, tight take-ups, etc., as the cause 
of poor prints. It is the cause to a considerable extent, but 
there are other contributing reasons. 

There is a lot of natural wear and tear on eight thousand 
bookings. There is a lot on five thousand. And don't forget 
this. 

The picture which plays five thousand or eight thousand 
theaters at present prices, even in the small towns, can afford 
to spend something for prints. 

This is a big subject — one worthy of serious discussion 
from every angle — and we propose to go to it. 



950 



Motion Picture News 



THE annual luncheon of the 
National Board of Review 
given last Saturday at the Wal- 
dorf Astoria. New York, was, 
as always, an interesting and 
constructive affair. Some four 
hundred persons were present, 
most of them delegates of the 
Better Films Committees from 
towns all over the country. 
Dr. William B. Tower pre- 
sided and addresses were made 
by Orrin Winford of Minne- 
sota, Dr. Ernest L. Crandall 
of New York, Joseph Dannen- 
berg, Fanny Hurst, Robert 
Edmund Jones, Sven Gade, 

producer of " Hamlet," with Asta Neilsen, and Dr. Chester 
C. Marshall. 

High lights of the meeting: 

Dr. Crandall : " In judging what films children want, I 
would rather take the opinion of the motion picture fan 
than of the child psychologist." 

" Twenty-four schoolboys went to see 'The Dramatic Life 
of Abraham Lincoln.' Next day at school nine of them asked 
for books on Lincoln." 

" The motion picture, the greatest boon to humanity, also 
imposes upon humanity the greatest responsibility humanity 
has ever faced." 

Fanny Hurst, who always arouses our ire, calmly divided 
humanity into the " Great American Public " and " the pow- 
erful minority " (presumably the intelligentsia). The G.A.P. 
she proclaimed as " mental delinquents." May we remind 
Miss Hurst that in all our picture experience no picture de- 
serving the full appreciation of the G.A.P. ever failed to get 
it (save only when unadvertised) and that the more we see 
of the G.A.P. the more respect we have for its good taste 
and intelligence. As for the " powerful minority," it is im- 
possible profitably to make books, magazines, newspapers 
or pictures for these self-elected intellectuals; they probably 
sneak along with the G.A.P. but won't admit it. And as 
for authors in general, our frank opinion is that they are 
simply disinclined — through laziness or some other similar 
reason — to give up enough time to learn how to express 
themselves in pictures. 

Joseph Dannenberg, who made a most catching address, 
said that " Flaming Youth " went big in Minneapolis and 
" Boy of Mine," though more heavily advertised, fell down. 
But the fact is that " Boy of Mine " was not as heavily ad- 
vertised as " Flaming Youth," because the latter, as a book, 
had been talked about by most of the female population of 
Minneapolis. In comparison, " Boy of Mine " was probably 
inadequately advertised and that's the answer with a lot of 
excellent pictures that sometimes don't go as they should. 

Which brings us to the Better Films Committee Move- 
ment so ably sponsored by the National Board of Review 
and which we regard as one of the most sane, practical 
and beneficial movements in behalf of this industry. These 
committees are, after all, advertisers of good pictures. That, 
it seems to us. summarizes their work; and it is the most 
important work to be done today for the good and the 
progress of the picture. They get back of the picture which 
the public ought to know about and don't know about be- 
cause it may not have a great star or a book on everyone's 
tongue or some other great and already made advertising as- 
set ; and they tell people about the picture when the ex- 
hibitor's posters or other lame effort tells very little to a 
very few. 



PICTURES 

AND 

PEOPLE 



hours in the delivery of fresh 
film and prints of shots made 
the preceding day by charter- 
ing an aeroplane for his daily 
trips between the studio and 
the ocean locations. 



TfTHEL WALES, who has 
been actively engaged in 
production work in the East, 
has returned to Hollxwood. 



P E. ADAMS, in a leading 
article in the Cinema of 
London, sees American bank- 
ing interests out to gain control of British cinemas in be- 
half of the American film trade. Which gives, to say the 
least, a novel viewpoint of American banks, the constant 
criticism of which over here is that they devote themselves 
too much to domestic trade and have made but little effort 
to parallel the extension to other countries of the British 
and German banking systems. Again, if Mr. Adams is cor- 
rect, we of the American trade have a just cause for quar- 
rel with American banks, which, so far as production and 
distribution are concerned, do not by any means fill the 
American industry's financial void. Mr. Adams speaks of 
" the extension of American banking interests into every 
department of the film trade." Most every American film 
concern wishes fervently that this were true, and not one 
concern will claim that the " extension " is complete enough. 
On the other hand, some " banking interests " already in are 
looking for a way out of their " extension." 

Just what does Mr. Adams mean by American banking 
interests? May we call attention to the fact that we have 
no central bank in this country, no chain banking system. 
Before the Federal Reserve Bank came along, our banks 
from coast to coast were largely unrelated, and all of them 
occupied with their local situations. That is still true. Our 
Federal Reserve Bank is a rediscount institution designed 
.to facilitate trade banking operations in normal times and 
in crises to give elasticity to financial strain. 

Now the local banks over the country do have a lot to do 
with their home town theatres ; in fact, as these have grown 
in size, they have become heavily dependent upon banking 
aid and in order to get it, their building partakes largely of 
a realty operation involving stores and offices which the bank 
considers more stable as investments. 
So much for the theatres. 

In New York, through stock exchange and promotion op- 
erations, some producer-distributors have enlisted the aid 
of financial interests as is indicated by their Boards of Di- 
rectors; again some New York and Los Angeles banks help 
finance certain producers. But there you have the " Amer- 
ican Banking Interests." They don't control the film trade ; 
they are not heavily in it; we hope they will be for credit 
operations are badly needed ; no financial monopoly what- 
ever exists over here, except in the minds of a few half- 
baked reformers who want the Federal government to gob- 
ble up the film business and put it away in a bureaucratic 
pigeon hole. 

We have a sturdy respect for Mr. Adams, head of the 
Provincial Theatres, Ltd., of London, but somehow or other 
the British film man cannot look at the American film trade 
without seeing bugaboos. We have no bugaboos, Mr. Adams, 
other than the bad economics that infest young industries; 
well, yes, pictures the public don't like are bugaboos to us. 



TT is the customary scheme for certain directors (according 
to Studio gossip) to lake as much time as possible in the 
production of a picture. Which isn't the way Frank Lloyd 
works. This director has evolved a plan for saving time 
while taking scenes for "The Sea Hawk." lie saves eight 



"FROM Macon, Mo., comes a rare one (if true). Recent 
" dispatches from that city stated that the patrons of a 
motion picture theatre there had bean given an added thrill 
when a dog, that had accompanied his master to the show, 
made an attack upon a tramp flashed on the screen during 



M a rch 1 , 19 2 4 



951 



the screening of a comedy. 
With lustv burks and growls 



the anim; 
in the re 
ward th 
stopped befor 
through. The t 
been unusually 
spire a dog t( 
scenery. 



ushed from a point 
of the theatre to- 
screen. but was 
fore he crashed 
in]) must have 
ealistic to in- 
chew up the 



flLM 

1 Monthly organ 



PROGRESS the 
of the Na- 
tional Committee for Better 
Films, gives place to five Metro 
pictures in its list of best docu- 
ments of 1923. We have no 
cause for complaint in its se- 
lection of " Long Live the 
King," " Scaraiuouche," " Trial- 
ing African Wild Animals." 
"Where the Pavement Ends" 
and " The White Sister." 



HP HEATRE owners who are showing the Yale University 
A Press " Chronicles of America " have declared that audi- 
ences are universally impressed with the strong resemblance 
of the actors to the famous historical characters portrayed 
in the pictures. This quality is regarded as one of the strong- 
est reasons for the box office success of the series, since the 
unique appeal of the Chronicles depends upon absolute 
realism and authenticity. 

Behind this point of outstanding excellence, however, lies 
a production problem to which the Yale University Press 
is giving a vast amount of time and effort. In " The Gate- 
way to the West." which is scheduled for a quick release, 
George Washington at the age of twenty-four plays a promi- 
nent part. To locate the correct type for young Washing- 
ton, several hundred actors were considered and screen tests 
made of ninety of the most promising candidates. For " The 
Declaration of Independence," which is now in production, 
over six hundred actors were interviewed and nearly one 
hundred tests made before the cast of eighteen principal 
players was completed. The same care is being exerted in 
casting the thirteen leading parts for " Yorktown." 

According to Bill Wright, who is handling production for 
the Yale Press, elaborate tests are necessary, since a wig 
and a colonial costume frequently so change a man's appear- 
ance as to destroy the likeness which is apparent when he 
is considered in modern dress. These tests, however, are 
of value to the actor, since they place him in line for con- 
sideration as any one of the hundreds of historical characters 
used in the thirty-three pictures of the series. 

The Yale University Press has declared that this matter 
of good casting, while troublesome and exceedingly expen- 
sive, is given most careful consideration in justice to the 
exhibitors of the country. 

* * * 

A X exact replica of Tom Mix's ranch bedroom at Mixville, 
2 * Calif., was built at the William Fox West Coast Studios, 
Hollywood, where the star is busy making his new produc- 
tion. The set was dressed with twenty pairs of Tom's boots, 
valued at more than $800. There were ten suits and numer- 
ous overcoats hung on a clothes rack brought from Mr. Mix's 
home. 

There was the famous Mix $1,500 leather trimmed saddle 
with sterling silver which he sometimes uses when riding 
his famous cow pony Tony, and another saddle which had 
seen service when Tom fought in the Spanish-American 
War and was U. S. Marshal in Oklahoma and other states. 
A Navajo blanket, given him by an Indian chief on the Okla- 
homa Reservation, was on the bed, and in a glass-enclosed 
rack, also brought from his home, were eight of his favorite 



Index to Departments 

Editorial 749 

Pictures and People 950-51 

First-Run Theatres 969-71 

Exhibitors' Box Office Reports 968 

Exhibitors' Service Bureau 974-87 

General News and Special Features 952-67 

Comedies. Short Subjects and Serials 988-91 

Current Opinion on Short Subjects 996 

Pre Release Reviews of Features 992-95 

Picture Paragraphs 1000 

Newspapers Opinions on New Pictures 1024 

Construction and Equipment 1009-19 

Regional News from Correspondents 1001-7 

Feature Release Chart • 1020-4 

Your Idea and Ours 972-3 

Classified Ad Section. 974 



rifles and several pistols given 
the star by numerous admirers. 
* * * 

Pictures of feature length or 
more which have been awarded 
the * by the National Board of 
Review are First National's 



" Secrets," 
Norma T< 
" King of 
five-reeler 
unconqucr, 
wild horse 



a nine-reelcr, starring 
dmadge, and Pathe's 
the Wild Horses," a 
telling a story of the 
'd leader of a herd of 



VI/'HAT may be called a com- 
plete and authentic con- 
tribution to the literature of 
the screen is the publication by 
J. B. Lippincott Company of 
Frederick A. Talbot's book, 
"Moving Pictures" (How 
They Are Made and Worked). 

Since the publication of the 
volume in 19 12, the industry 
has undergone amazing devel- 
opment. The far-reaching changes effected through progress 
and invention have inspired its author to re-write the work 
entirely. Mr. Talbot gets away from technical phrases as 
much as possible — his object being to familiarize the mil- 
.lions of film patrons with the methods employed in produc- 
tion and exhibition. 

It might be called an encyclopedia of the moving picture 
art. It introduces the reader to the innermost secrets of 
the silent drama. It features the preparations of marvelous 
ingenuity that go into the making of picture plays. It traces 
the development of the pioneers of the industry — and of 
the beginnings of Hollywood and the studios. No element 
which composes the photo drama is neglected. We are 
acquainted with the production of trick-pictures, the color 
schemes and inventions, the risks assumed by photographers 
and players, the making and costs of the elaborate films — 
and instructed and entertained with a host of ideas which 
concern the vitals of this gigantic industry. 

It is a book which should prove invaluable to any one con- 
cerned with the industry and should make highly interest- 
ing reading to those not affiliated with the newes of he ars. 
It unfolds facts and reveals a fine technical knowledge of the 
forces and elements which go into the manufacture of films. 



A/T ARION DAVIES' new picture " Yolanda,"— which may be 
1 called a companion picture to "When Knighthood Was in 
Flower," in the sense that it is written by the same author, Charles 
Major, and introduces the star in a colorful tale of adventure 
and romance in the days of chivalry — had its premiere Wednes- 
day night before a most distinguished audience. 

Prominent among the guests were several consuls-general of 
foreign governments stationed in New York, numerous city offi- 
cials, leaders of society, motion picture stars and celebrities of 
the theatrical and musical worlds. In attendance from the cellu- 
loid world were Rudolph Valentino, D. W. Griffith, Sidne) 
Olcott, Robert G. Vignola, Gloria Swanson, John Emerson, Anita 
Loos, Alice Joyce, Betty Blythe, Will Hays, Bebe Daniels, Lois 
Wilson, Seena Owen, James R. Grainger, Luther Reid, Harrison 
Ford. William Brandt and a host of others. 



/f M ONG the newly created benedicts of the West Coast film 
Company is Charles K. Brown, one of the younger executives 
— who married Helen Burns Hope of Hollywood. The cere- 
mony took place in the presence of relatives and the immediate 
friends of the couple, and was followed by a dinner rendered the 
newlyzvcds by Richard A. Rowland. Bessie Love was 
bridesmaid. 



952 



M o t i o n P i c lure News 



Sunday Case to Ohio Supreme Court 

Tribunal Will Decide Whether Picture 
Exhibition is a Theatrical Performance 



THE Ohio supreme Court, February 13, 
decided to hear upon its merits a ease 
involving whether a motion picture 
exhibition is a theatrical performance. 

The case to be heard is the appeal of Wal- 
ter K. Richards. Findlay, Ohio, theatre owner, 
who was convicted on a charge of exhibiting 
motion pictures on Sunday during the Sunday 
closing battle that was waged several months 
ago. 

Several previous attempts by owners or ex- 
hibitors to have the Ohio supreme court go 
into the merits of such cases have failed, the 
highest tribunal merely sanctioning the lower 
courts by refusing to review their action. 
Lower courts in Ohio have held that motion 
pictures are theatrical performances, and 
thus are prohibited on Sundays by state law. 

Richards' appeal, however, raises a some- 
what different question that previously has 
been presented in that it seeks to establish that 
oil motion pictures are not " theatrical per- 
formances." Presented in this manner the 
case will become "a test ease," on which the 
eyes of all Ohio exhibitors are being turned 
and if a decision favorable is handed down it 
will end a fight that has been waged in many 
Ohio cities for the past two or three years and 
close a "Blue Law" that has been somewhat 
expensive to many exhibitors. 

It was charged in the complaint against 
Richards that lie had violated the Sunday law 
against "theatrical performances" by operat- 
ing his picture house, not designating that the 
pictures shown were in fact pictures of theat- 
rical performances. 

Last week the Mayor of Canton, Ohio, noti- 
fied all motion picture theatres that they must 
keep closed the following Sunday and every 
Sunday thereafter. This announcement came 
on the heels of the arrest of eleven exhibitors, 
who operate the Canton movie houses, ac- 
cused of operating contrary to law. As late 
as las1 Saturday, the exhibitors agreed to 
close on Sunday. At the last minute, how- 
ever, they decided to stay open. And they are 
open again this Sunday and will continue to 
be open on Sundays until such time as the 
State Supreme Court has passed its verdict 
on the Richards case. 

The Canton case was up for a hearing Feb- 
ruary 16 before Judge Bowman. Oscar Abt 



To Draft Statewide Bill on 
Admission of Minors 

THE Miller bill in New York state 
relating to the handling of un- 
accompanied children in picture 
theatres, originally drafted to pertain 
solely to New York city, is to be re- 
drafted in order that it may embrace the 
entire state. 

There was a hearing scheduled for the 
bill one day during the past week, but it 
attracted little attention and at the time 
it was stated that another bill would 
shortly be substituted which would make 
the provisions statewide rather than con- 
fined solely to New York City. 

The bill provides that unaccompanied 
children may be admitted to theatres 
which maintain a matron the children to 
be segregated and the theatre to have a 
special license of fifteen dollars annually. 



of Canton represented the exhibitors at the 
hearing. He asked for a continuation of the 
case until the Findlay case had been settled. 
The Ministerial Association opposed a con- 
tinuation excepting only if the movies would 
remain closed until the next hearing. Attor- 
ney A lit pointed out to Judge Bowman that 
the exhibitor losses under such an arrangement 
would be tremendous, and cited precedents 
where the theatres were allowed to run pend- 
ing a decision. Abt prevailed, and Judge 
Bowman granted the exhibitors a continua- 
tion of the case, with the privilege of keeping 
open on Sunday, further stating that he was 
noi -nre of the intent of the Supreme Court, 
and that he wanted to continue the case until 
he got more information on the subject. 

Seattle Censor Board Stands 
Pat on Its Policy 

Anonymous letters and telephone messagas 
threatening a united church campaign to close 
picture theaters in Seattle and other cities in 
the state of Washington on Sundays, unless 
the Seattle Board of Motion Picture Censois 
banned "wilting love" photoplays, had no 
effect on the Board, when, at a recent meeting 
in Seattle, it decided to stand pat on its pres- 
ent policy, which it declares to be sufficiently 
strict. 

By a majority vote, the Board also decided 
not to prohibit the exhibition of anj Mabel 
Normand pictures in Seattle theaters, on the 
grounds that any private affairs were in no 
way related to the public entertainment 
afforded by her photoplays. 

Pending the final outcome of the strife now 
on among the members of the Board over 
the question of a sterner censorship attitude 
toward portrayal of the human emotions and 
affections, it was voted to allow no reports 
of matters at the meetings to be made public 
except through the chairman. A request to 
the body to stop the showing of championship 
nrize fight pictures, which were recently ex- 
hibited in Seattle, was turned down. 



Ontario Fixes Wage for 
Women Employees 

A Board of Tnouiry of the Ontario Pro- 
vircial Government was held at Toronto on 
Februarv 14th under the direction of Br. J. 
\. McMillan, chairman of the Minimum Wage 
Board, regarding the wages of female em- 
ployees in theatres of the Province. Dr. Mc- 
\'i"an announced that the ruling of the Board 
with respect to women employed by theatres 
in Ontario, regardless of the nature of the 
emn'oyment. was as follows: 

"The minimum wage shall be $12.50 per 
week, except in the case of an emplove. work- 
ing less than 40 hours per week, in which case 
she shall be paid not less than 30 cents per 
hour. No working period shall be reckoned 
for payment as less than two hours." 

The Government ruling applies principally 
to ushers, cashiers, attendants, office em- 
ployes, scrub women and a few others, many 
of whom already are receiving more than the 
minimum prescribed. 



T. N. T. HOTEL ASTOR, MARCH 29. 



"Keep Up Tax Repeal 
Fight" — MacGregor 

REPRESENTATIVE CLARENCE 
MACGREGOR journeyed from 
Washington to Buffalo on Febru- 
ary 13 to address a joint meeting of ex- 
hibitors and exchange men in the New 
Hotel Statler on the admission tax. Mr 
MacGregor, who was the original spon- 
sor of the bill for the repeal of the tax. 
impressed upon the exhibitors the neces- 
sity of keeping up the fight and continu- 
ing to send letters to their representa- 
tives in Congress until the measure has 
been passed. 

Mr. MacGregor predicted that the en- 
tire admission tax will soon be removed 
from theatres. J. H. Michael, manager 
of the Regent theatre and chairman of 
the executive committee of M.P.T.O of 
N.Y., Inc., introduced the speaker. The 
affair was planned by Mr. Michael. Syd- 
ney Samson, manager of Bond Pictures 
corporation exchange and president of 
the Film Board of Trade of Buffalo and 
Gerald K. Rudolph, manager of the Fox 
exchange 



New Theatre for Southern 
Enterprises 

Right on the heels of the report that Jake 
Wells, in staging a "come back" throughout 
the south was negotiating for a house in 
Greenville, S. C, comes the announcement 
that Southern Enterprises, through Louis 
Cohen of the Real Estate Bepartment, has 
closed the deal for a lot in Greenville next 
door to the Ottaray Hotel upon which will be 
built a new theatre with a seating capacity of 
two thousand. 

Financial matters and terms of lease have 
been definitely settled and work is already 
progressing on the actual plans of the build- 
ing. It will be one of the finest theatres in 
South Carolina, equipped to handle any kind 
of an attraction. Southern Enterprises al- 
ready operate two theatres in Greenville. 



Mysterious Personages for 
Naked Truth Dinner 

The mysterious John T. King and the 
equally mysterious Henry Mann, will make 
their first public appearance on the night of 
March 29, acording to the startling announce- 
menl of A. M. Botsord, chairman of the enter- 
tainment committee of the A. M. P. A. 

The occasion will be the annual Naked 
Truth Dinner, to take place this vear at the 
Hotel Astor. Just what the tearn'of King & 
Mann will do is being withheld as a surprise. 

All indications point to the most success- 
ful Naked Truth dinner in the A. M. P. A.'s 
history. The tickets are limited to 1000. 
Ticket distribution is being superintended by 
S. Charles Einfeld at Associated Fir t Nat- 
ional Pictures. 



Maibelle Justice's Mother 
Passes Away 

The many friends of Maibelle Heikes Jus- 
tice, novelist ami photo-dramatist in mm with 
her the passing of her mrother, Mrs. Grace 
J. Hawkins. Mrs. Hawkins passed away in 
New York city on February 15, a victim of 
pneumonia. 

In addition to her daughter, Mrs. Hawkins 
is survived bv two sisters. 



March 7. 1924 



953 



Charge Denied by Harding Secretary 



A 



DENIAL that he 
had attempted to 
interfere with the 
Federal Trade Com- 
mission's action against Famous Players- 
Lasky was made in Washington, February 
•JO by George B. Christian, Jr.. secretary to 
the late President Harding. 

The charge had been made February 16 by 
Huston Thompson, Chairman of the Trade 
Commission, before the Senate Interstate 
Commerce Committee, which was considering 
whether it should vote to recommend to the 
Senate confirmation of- Mr. Christian as a 
member of the Commission. 

Mr. Christian's denial was incorporated in 
a letter to President Coolidge. in which he re- 
quested the President to withdraw the nomina- 
tion. This the President did, transmitting the 
letters of withdrawal to the Senate on Wed- 
nesday last. 

In his letter to President Coolidge, Mr. 
Christian said: "Since you sent my name to 
the Senate, Huston Thompson. Chairman of 
the Federal Trade Commission, has appeared 
before the Committee, and has informed the 
Interstate Committee in substance that in May, 
1921, I had made inquiries with respect to the 
Commission's proceedings against Famous 
Players-Lasky. in such a way as to convey the 
impression that I was endeavoring to inter- 
fere with their proceedings. 

Christian's Statement 

" In view of the facts, Mr. Thompson's im- 
pression of our conference has amazed me. I 
called Mr. Thompson to the executive office in 
the performance of an official duty solely and 
for the sole purpose of securing information 
as to the status of this case. I frankly stated 
to him that representations had been made 
that this company was under investigation 
and that a hearing had been denied them. 1 
further stated that I knew nothing of the 
method of procedure of the Commission or its 
rules of practice and asked him for the facts. 

" Mr. Thompson was most courteous and 
painstaking in explaining the Commission's 
procedure to me and that explanation made it 
perfectly plain that the company involved had 
no reason whatever to apprehend that any 
Governmental action respecting it would be 
taken without the fullest opportunity to pro- 
tect its rights. I made no request of Mr. 
Thompson. I made no suggestions and 
voiced no criticism. I expressed my appre- 
ciation for his coming to the office and 
thanked him for the information. 

" Of course. Mr. President, I should be very 
reluctant to serve on a Commission a member 
of which was objecting to my appointment, 
so I respectfully request you to withdraw my 
name from consideration of the Senate. 

• " I am sure that it will please you to know 
that I have a very desirable and agreeable 
business association which holds every pros- 
pect of giving me an opportunity for useful 
services and future success. Permit me, Mr. 
President, to assure you of my warm personal 
regard and my steadfast political support.'' 

Mr. Christian had been invited to appear 
before the Senate Committee Saturday of this 
week. 

Chairman Thompson, in his testimony, de- 
clared that " Mr. Christian attempted to use 
pressure on me to prevent the issuance of a 
complaint against the Famous Players-La sky 
Corporation. " 



Requests Nomination Withdrawn 



Eastman Cuts Price of 
Positive Film 25 Per Cent 

THE Eastman Kodak Company has 
announced that, effective March 1. 
prices on film will be reduced as 
follows: 

Eastman positive film, standard width, 
nitro-cellulosa base, in black and white 
and tinted base, perforated — 1.5 cents per 
foot. 

Eastman news stock, standard width, 
nitro-cellulose base, in black and white 
and tinted base in three colors, perfor- 
ated — 1.3 cents per foot. 

Announcement of the reduction, which 
is understood to be the largest single 
cut in prices ever made by Eastman was 
sent out to motion picture producers late 
last week. The reduction represents a 
cut of about twenty-five per cent. 



" I was summoned to the White House by 
secretary ( hristian in May, 1921, " Mr. 
Thompson said. " while the Commission was 
discussing the issuance of an anti-trust com- 
plaint against Famous Players and affiliated 
companies. I was quizzed by the Secretary 
as to the status of the pending complaint." 

" Did you feel that this proceeding on the 
part of Christian was improper? " queried 
a Senator. 

" My feeling, and I believe it was the feel- 
ing of the other Commissioners with whom I 
talked later, was that this was pressure being 
brought upon us to prevent the issuance of 
a complaint, " Mr. Thompson responded. " I 
do not think the President, Mr. Harding, had 
anything to do with it. He was not in the 
room at the time and I'm confident he did 
not know of it. " 

" We were told frequently by our field 
agents, " Mr. Thompson continued, " that we 
would never bring out a complaint against 
Famous Players. We were further told that 
something would happen before we issued 
the complaint. " 

Thompson's Testimony 

Field agents, he added, conducted an in- 
vestigation to build up the case and he de- 
clared " certain parties came from Xew York, 
following the issuance of the complaint, try- 
ing to get us to eliminate certain parts of 
the case. " 

At the White House, Chairman Thompson 
went on, Mr. Christian said to him : "I under- 
stand you have issued a complaint against 
the Famous Players-Lasky Corporation. What 
do you mean by issuing a complaint against 
them without giving these people a hearing?" 

" I told Mr. Christian," Mr. Thompson con- 
tinued, " that we had not issued a complaint, 
but contemplated seriously doing so. I said 
repeatedly to him that I could not understand 
how he had learned that we were about to is- 
sue the complaint. 

" T returned to the offices of the Commis- 
sion and told my fellow-commissioners that 
1 did not know what was to happen. 'We 
have completed an exhaustive investigation 
but now the White House seeks to stav our 
hand'. I said to them. After T had told 



them what had hap- 
pened at the White 
House they voted 
unanimously to issue 
the complaint." 
•• Did it occur to you that there was an im- 
propriety in Christian calling you to the 
White House instead of his going to the of- 
lices of the Commission?" Senator Bruce of 
Mai viand asked Mr. Thompson. 

" It wasnit customary to be called to the' 
White House. " Mr. Thompson replied. " I 
don't recall it ever baring occurred before. " 
" Did you think you were being sent for by 
the Secretary or by Mr. Harding? " Mr. 
Thompson was asked. 

" By the President, of course, " Thompson 
answered. " I thought the summons a move 
lo prevent issuance of the complaint. It 
seemed to confirm the threatening stories 
brought here by field agents and persons un- 
known to us." He said that Mr. Christian 
expressed a feeling of " great seriousness 
when told that the usual procedure would 
srovern the case. " 

Senator Bruce asked Chairman Thompson 
if he got " the impression that Mr. Christian 
was connected professionally with the film 
company. " 

To which Mr. Thompson replied : " I felt 
he was interested or he would not have asked 
the questions he did. " 



Balaban and Katz Show Net 
Profit Increase 

The report of Balaban & Katz Corporation. 
Chicago, for the last half of 1923, has just 
been issued and shows an increase of 14 per 
cent in the net income over the corresponding 
period of 1922. 

For the six months ended December 20, 
1923, operating profits were $1,048,946", from 
which $106,956 were deducted for deprecia- 
tion and $106,713 for federal taxes, the net 
income being $734,937, equivalent after pre- 
ferred dividends, to $2.40 a share on the 
common stock, or on an annual basis of $4.80 
a share. 

In addition to the five large theatres now 
operated by Balaban & Katz this company is 
engaged in the erection of a large theatre at 
Broadway, Lawrence and Magnolia Avenues, 
Chicago, which will have as large a seating 
capacity as the Chicago, about five thousand, 
and will have a long time lease on a large 
theatre which will be part of the new Masonic 
Temple on Randolph Street in Chicago's loop; 
also a long terra lease on a south side house 
at 63rd and Kedzie, now in the course of con- 
struction by Fitzpatrick & McElroy. 



Censors Reappointed by 
Portland Council 

Mrs. F. O. Northrup and Gus A. Metzger 
have been reappointed members of the Port- 
land, Oregon, censor board to serve for an- 
other year. The appointment was made by 
the City Council. It is said that the ap- 
pointees will again elect Will S. Hale as the 
third member. 



954 



M o t i o n P i c t it r c N e u> s 



Motion Pictures and the Radio 



E 



\DI TOR'S NOTE. 
— The author of 
this article for 
more than a 
year has been giving weekly talks on " Cur- 
rent Motion Pictures" from L. Bamberger 
and Company's radio station WOR in 
Newark, N. J. He is well-known in the in- 
dustry (is a writer and advertising man. 



By Alfred J. McCosker 



What this article 
'the results which f< 
twenty minute intim 
astonishingly large r 

Summed up in a sii 
proved to mv entire : 
the result of the rad 
edlv beneficial to th« 
recti v beneficial to e 



learned that mot 
sip were to be b 



11 attempt to tell is 
wed broadcasting of 
; movie chats to the 
o audience, 
e sentence, it has been 
sfaetion at least, that 
talks has been deeid- 
xhibitor, hence, indi- 
v branch of the mo- 
It may be added this 
radiction to the ex- 

in alarm when they 
ture reviews and gos- 
t by radio. 

iw the advent of the 
tive phases. " How," 

l e a t Uie same time he 



These earnest men 
radio only in its comp 
they demanded, " can 
to attend the movies £ 

The answer is — they cannot, That is, they 
< ;umnt be expected to be at both places at the 
same time. But it is equally unreasonable to 
expect them to be one place all the time. 
What one can do without recourse to phe- 
nomena, is to be one place and at the same 
time desire to be some other place. And, the 
more attractively the other place is painted 
to the imagination, the more one desires to 
be " the other place." 

Builds Business for Theatres 

Well, this d 



is precisely what t lie 
brought about. Stay 
tively been seized by 
formation about moti 

funded m the homes 
conceded that this is 



audience 
The ii 
a lustv 



i " the other place " 
o movie chats have 
domes have figura- 
ear-pieces and in- 
pictures which the 
ake interesting then 
America. It will be 
place from which 
"M picture theatre 



mation thus imparted awakened 
full grown desire to witness at 
an early opportunity, sonic of the pictures de- 
scribed and when this takes place you have 
the radio audience or a portion of 'it in the 
process of transformation into a motion pic- 
ture theatre audience. I know this to be true 
because many hundreds of listeners-in have 
written me they went to see pictures after 
hearing of them by radio. What was even 
more gratifying to me, because unfortunately 
or fortunately; I do not own a theatre, they 
added that thev found them just as described. 

Now this fact is not attributable entirely to 
the magic of the microphone, which is the 
little banl-boiled mechanical instrument into 
which the radio talker speaks. But, it is, in 
my opinion largely attributable to these fre- 
quently abused allies. Confidence and Friend- 
ship. 

If you wish to learn how potent the voice 
is in begetting confidence and registering con- 
viction, the blind, who are almost entirely de- 
pendent upon it in appraising casual acquaint- 
ances, will tell you. Thev will tell you in ad- 
dition how seldom they are mistaken in judg- 
ment, of character which thev have estimated 
bv the voice only. 




Photo by International Newsreel 
Hollywood " McCosker, who gives the radio audi- 
and gossip of the screen each week 
from WOR 



It happened that my voice was a confidence 
builder with the radio audience and on this 

has a "setting" in that it take's on dignity 
when it comes in by radio; just as an unim- 
portant comment frequently is dignified when 
it appears in type. I have never said any- 
thing about a motion picture over the radio 
that I did not believe. 

When I was in possession of facts con- 
cerning a production, I stated them but when 
I was merely expressing a viewpoint, I said 
so clearly. To sum up, the voice earned con- 
fidence and my words earned friendship. It 
is easy to " sell " a good product to a friend 
and he usually comes back for more. 

One must be impersonal in judging any- 
thing which later is to be passed upon by a 
miscellaneous number of others. Although 
my personal tast is not for red neckwear 
and green suits observation has taught me 
that quite an appreciable number of he-men 
wear one or the other or both. 



Good Pictures Are Helped 



I have 
stantly w 
great ' div< 



to keep in mind con- 
l over the radio, the 
opinion existing as to 



lieth 



" lay-off " 

up to any of the diverse standards of judg- 
ment. The radio audience was alert to this 
and saved my joining the ranks of obnoxious 
"■ panners." 

Radio talks may not have been good for 
all motion pictures released during fhe past 
year but. they have been good for the better 
ones. Radio-movie fans write me asking: 
" Why, Oh, why, do thev exhibit such pic- 
tures as, ' .' The story is inane, the 

characters stiff and unconvincing. Thouerh 
it took an hour or more lo show on the 
screen, the worst might have been over in 
five minutes, ten at the outside. Now I know 
why yon did no air il over the WOB radio." 
Just try to laugh that off. 



•, a correspondent 
is, "We really do 
on your opinion of 
pictures and find 
sise them. I shall 



them usually as you cri 

certainly make it a point to see, "— — ■ " 

as I regret to say I did not while it was at the 
theatre. 

These are word for word excerpts taken 
from actual fan letter-. Do they seem to you 
like testimony? 

Hundreds of requests from the radio au- 
dience have reached me during the past six 
months asking that certain well known screen 
s'ars be induced to talk to them by radio from 
station WOR. You of the trade will ap- 
preciate this is not an easy order to fill. When 
the majority of the more important players 
are in the East their limited time here is occu- 

exeeutives and in attending evening perform- 
ances of the new stage plays either socially 
or as a matter of business comparison. 

However, many of the stars to whom these 
requests were made known agreed to talk to 
I lie radio-movie fans from station WOR at 
Newark, N. J. The talks with one exception 
were made in the evening at which time it is 
computed the audience is much larger and in 
every instance their radio "appearance" was 
billed as the leading attraction of the pro- 
gramme. Also, in every instance the artists 
;old me later that the radio effort, made with- 
out any financial compensation and in most 
cases at some personal inconvenience, was a 
pleasant experience which induced wide pub- 
icity and a large mail from the ready letter- 
writing radio audience. 

Stars Give Talks 

Among the more important players who 
have addressed the WOR audience are: 
I harlie Chaplin, Lou Tellegen, Bryant Wash- 
burn, Baby Peggv, Elliott Dexter," Mrs. Wal- 
::ce Reid, Richard Barthelmess, Mickey Ben- 
nett, Charles Ray and others. Tom Terriss, 
-John Robertson and Emory Johnson, all well 
known directors, have also spoken from the 
same radio station with very satisfactorv re- 
sults and Forrest Halsey, the scenarist, sent 
over air a series of intimate talks on writing 
for the screen. 

Chaplin's radio work was typical. He 
went on the air and told the fans that they 
knew of only one of his abilities, "a mediocre 
one, my screen acting." " Do you know," he 
continued, "I play beautifully every instru- 
ment of a jazz orchestra?" 

It had been previously arranged to have a 
complete jazz aggregation in the studio and 
one by one these artists did their stuff. 
Chaplin meanwhile with short comments 
spoken into the microphone put over the im- 
pression that it was he who was playing the 
various musical instruments. Tie appeared 
to be greatly enthused as the radio act was 
. losing and he burst forth with, "By Oolly, 
I'll play them all at once." Then followed 
a selection by the orchestra and Chaplin 
tucked in a closing word to the effect that 
"it was all in fun." This went over big and 
,u addition to bringing him advance publicity 
and a big mail was also the occasion for the 
metropolitan dailies and photo news services 
sending cameramen for pictures which la* ft 
were widely r printed. 

There are very definite classifications of 
programes from radio stations as thcie are 
in every other form of the amusement field. 
(Contiiiited on payr 956) 



March J . 1924 



955 



Super - Specials vs. Varied Program 



A 



j announced last 
week. Motion 
Picture News is 



conducting a sur- 
vey among representatives classes of the pub- 
lic throughout the country on the long pic- 
ture vs. the varied program. Views are also 
being sought on what the public thinks ad- 
mission prices should be, both in the down- 
town and neighborhood houses. 

The first instalment of these opinions was 
printed last week. Following is the second 
installment. Others will appear in sul>- 
sequent issues: 

rIAJNSAS- CITY — Twenty-five persons 
were interviewed. Of these oniy three voted 
lor the ten or twelve reel feature at advanced 
addnnssions. the overwlieiming majority 
declared lor the five or six reel feature, witli 
news reei, comedy and scenic. 

As to admission prices, the majority wanted 
40-oOc as the maximum downtown, and Zbt 
tne minimum, ihe average maximum admis- 
sion lor the neighborhood house was 25c, 
with lU-15c as the minimum. 

One ot the interesting developments of 
the Kansa* Lity canvass was that 7 5% of 
the women interviewed voted for the 
diversified program. 

OTTAWA, ONTARIO— President of Re- 
tail Merchants' Association: I am very much 
in favor of short subjects, f like the news 
weekly as much as the feature and 1 appre- 
ciate anything of an educational nature. 
Occasionally, 1 see a big production that is 
well worth-while. I believe the average per- 
son gets his money's worth when he pays 
an admission of 40 or 50 cents, and I think 
these prices are fair for downtown theatres. 
Twenty-five cents is a fair price at a neigh- 
borhood theatre. 

President of Business Men's Service Club: 
I like a great big picture occasionally, but 
not always, because 1 look for variety. 1 
want to see the short pictures as much as the 
longer features. Forty cents is not too much 
to pay for the usual show. 

Bank Manager : I never go to see a spe- 
cial picture of elaborate nature. The feature 
of ordinary length seems to be all right, 
and one that delighted me was "Nanook of the 
North." In order to give a show that is at- 
tractive, a theatre requires to charge 35 or 
40 cents. 

Girl fan : 1 always like to see a really 
big picture because it is always so complete 
in every detail. With the average five-reel 
picture, the story is often cut off so abruptly 
that the audience is left to wonder what 
happens. I am willing to pay 75c to see a 
special production but 35c or 40c is enough 
for the average program. I cannot see how 
the small theatre can get along on 15c ad- 
mission. 

-Another girl fan : I am strong for the big 
picture because the producer does not leave 
out a lot of the story. I Uke a five-reel feature, 
'or., when it finishes off well. Shorter fea- 
tures appeal to a man, I know, because he 
■'ikes a program that is broken up. Fifty 
cents is enough for the average program at 
a downtown theatre and sometimes it is worth 
only 35c. 

CINCI X N A T I — Mayor George Carroll, 
who is an ardent fan, prefers the shorter 
features at 50c maximum and 25c minimum 
downtown and half those prices in the neigh- 
borhood houses. 



Second Installment of Su 



all. Fift] 



Manitoba Collects $272,324 
Amusement Tax 

THE revenue derived by the Mani- 
toba P r o v i n c i al Government 
through the amusement tax in 
1923 amounted to $272,324.68, according 
to a report brought down in the Provin- 
cial Legislature at Winnipeg on Febru- 
ary 12. The budget for 1924 contains an 
estimated revenue of $250,000 front the 
Provincial tax on theatre admission 
tickets, so it is evident that the Govern- 
men officials expect the amusement 
houses to secure a smaller share of busi- 
ness during the current year than was 
obtained last year. 



Horace Potter. Managing Editor, Cincin- 
nati Enquirer has the same views as Mayor 
Carroll. 

Two men fans vote for the larger features. 
One is willing to. pay $1 top ; the other $1 .50 
top. Both think the neighborhood scale 
should be 30-50c. 

Woman teacher: prefers the shorter fea- 
tures, and accompanying short subjects at 
25-40c downtown and 20-30c in the neighbor- 
hoods. 

The total vote in Cincinnati was 2 to 1 for 
the varied program. 

TAMPA, FLORIDA— The women inter- 
viewed were for the varied program by a 
large majority. Following are typical opin- 
ions: 

Postmistress of Tampa : prefers the 
variety programs. Like stories of human 
interest and does not care for big sets and 
mob stuff. Thinks 35c is high enough, with 
25c minimum. 

Business woman : wants the varied program. 
Believes 25c should be the regular admis- 
sion price and 50c maximum for special 
attractions. 

Woman teacher: votes for diversified pro- 
gram. Thinks 25c should be the populai 
price. 

Stenographer : prefers varied program. 
Believes 25c is high enough for pictures and 
willing to let that stand as minimum as 
well. 

Another woman teacher: prefers the big 
productions and thinks fifty cents should be 
top for these, with about 25c for regular 
shows. 

Girl clerk : prefers varied program. Votes 
for 35c as maximum, with minimum as low as 
the theatre can afford. 

Of the men interviewed, the overwhelming 
majority wanted the diversified program. 
.Mayor Percy G. Wall was an exception. He 
declared for big pictures at advanced prices. 
An interesting sidelight was given by a 
physician, who said he preferred the varied 
program, but his family wanted "the big 
ones." He believed that 50c was sufficient 
for any production, with 25c as the average 
price for the run of shows. 

PHILADELPHIA — Col. George E. 
Kemp, Postmaster: T wou'dn't go four 
blocks to see the so-called super-special, but 
1 would walk a mile- to see a good comedy 
and a news reel. 1 like the news reels best 



IT D & \J enough t<> pay for any 

✓ picture. T b e price 
scale should vary to fit 
every pocketbook. The neighborhood house 
is the poor man's entertainment. The price 
>hould be within his reach at all time-. 

George Elliott, Assistant Director of Pub 
lie Safety: I personally prefer the longer 
and better grade of pictures, with a short lead 
thrown in.' The prices of admission admit 
of so many ramifications and conditions vary 
that I would not feel at liberty to suggest a 
stale to apply to either downtown or small 
neighborhood houses. 

Daniel Baird, bank president : On Satur- 
day afternoons I take in the picture show 
that offers me a good feature, a comic, scenic 
and the news of the day and a little singing 
and good orchastral music thrown in. I pay 
75c for it, and feel 1 have not overpaid. 
People who appreciate this sort of entertain- 
ment should be able to enter for •'!•"><-. The 
smaller house should run its prices from 10c 
to 25c. 

Woman lecturer: People flock to a big 
picture with historical significance, for many 
weeks, and I am always one of the croud. 
Other productions come and go by the score 
in the meantime. If I carried home an his- 
torical event well established in my mind 1 
do not feel 1 have overpaid at $1.50. 

Real estate dealer: I am a regular patron 
of the movies. I like the sort that sends me 
out of the theatre lighter in heart and mind 
than when I went in. The varied program 
seems to hit the spot better than the long 
production. The scale for a good show should 
be kept below the dollar mark, with 35c as a 
minimum. 

Financier: Candidly, 1 belong to the 
masses in my picture entertainment. A lit- 
tle romance, intrigue, laughter and current 
events make up a pleasing bill for me. When 
picturess get beyond 75c they reach the dan- 
ger mark. 25c is enough for the small near- 
by house. Fifty cents should be the minimum 
for the downtown theatre, and 15c for the 
other. 

George E. Fletcher, Internal Revenue 
Agent : I prefer the varied program to the 
Long, and frequently overdrawn, big pro- 
duction. I further believe that the maximum 
admission charge for a program of this sort 
in the right atmosphere should not exceed 
50c. Twenty cents should be the peak for 
the small neighborhood house. 

Retired manufacturer: I belong to the 
public that likes its entertainment short and 
snappy. Give me a good story in five or 
six reels, a really funny comedy, a news 
weekly, and a novelty and I go home re- 
freshed. Sit me through ten reels of one 
story and I want to go home. I'm tired. 
Keep the admission charges to the good 
theatre within the reach of the majority at 
50c and 15c or even 25c at the neighborhood 
houses, and the box-office wilt show mort at 
the end of the year. 

Lawyer: Give me a picture of about an 
hour's run, a good comedy, a news reel and 
educational picture and I have been more 
refreshed than sitting through a long picture. 
Keep the prices from 25-50c for big houses, 
and 15-25c for small ones. 

Further opinions from the public wii! ap- 
pear next week. 



956 



Motion Picture N e w s 



Edison Guest of Industry at Luncheon 



MI LING urbanely 
and smoking as if 
he enjoyed it, 



Three Hundred Meet Him 



Thomas A. Edison sat 

through four hours of speeches, mostly about 
himself and highly laudatory, Friday Feb. 
15th., when he was the guest of honor at a 
banquet given by the motion picture industry 
at the Ritz Carlton hotel. 

The specific reason for the function was the 
77th birthday of the noted inventor, occuring 
the previous 'Monday and the fact that he has 
been very properly called the "father of the 
films." 

The luncheon was conceived by George 
Kleine, one of Mr. Edison's oldest friends and 
with whom he was closely associated in the 
early days of the motion picture business, 
when Mr. Edison was head of the producng 
company which bore bis name and Mr. Kleine 
a distributor. 

The luncheon was also an event character- 
ized by a number of outstanding incidents, 
h not only brought together practically the 
whole of the Eastern end of the business but 
all who came did so with a deep appreciation 
ol the debt that motion pictures owe to the 
inventor. 

Mr. Kleine was chairman of a general com- 
mittee who promoted the function. Others of 
the committee who worked faithfully to make 
the affair a success are, Peter J. Brady, Paul 
H. Cromelin, Sydney S. Cohen, Joseph Dan- 
nenberg, Dr. Lee De Forest, George Eastman, 
John Emerson, William Fox, D. W. Griffith, 
Burton Holmes, Aaron Jones, William A. 
Johnston, ■). J. Kennedy, Carl Laemmle, Mar- 
cus Loew, Harold Lloyd, Charles L. O'Reillv, 
Elmer Pearson, Edward S. Porter, Watterson 
Rothacker, Terry Ramsaye, S. L. Rothafel, 
Richard A. Rowland, Charles M. Schwab, A. 
E. Smith, Courtland Smith, Frank Tichenor, 
•J. I). Williams, Adolph Zukor and William 
Brandt. 

Pictures Are Shoiwi 

Prior to the luncheon which was given in the 
Ritz grand ballroom, a reception was held ami 
afterward two of the old Edison Company's 
picture's were shown. The two films were 
"The Great Train Robbery" well known to 
every one in the picture business, and a short 
comedy strip said to have been the first photo- 
play telling a story ever produced. The title 
of this strip was "The Kiss" which if, at this 
late date has no other virtues, at least was 
descriptive of its title. That's what the 
picture was. A kiss, long drawn out and 
burlesqued. 

At the luncheon Will H. Hays presided as 
loastmaster and a notable array of speakers 
were present. 

Before the speech making began a number 
nl telegrams from prominent people offering 
congratu'ations were read, among which were 
highly laudatory messages from President 
Coolidge and David Lloyd George. 

Mr. Edison did not speak, professing stage 
fright but a short message written by the in- 
ventor was read by Mr. Kleine. 

"I believe," Mr. Edison wrote, "as I have 
always believed, that you control the most 
powerful instrument in the world for good 
and evil. Whatever part I have played in 
it- development was mainly along mechanical 

"The far more important development of 



Misquoted on Tax Repeal, 
Senator Curtis Claims 

SENATOR CHARLES CURTIS of 
Kansas, who has received several 
heated letters from Kansas exhibi- 
tors following his proposed amendment 
to the Mellon plan, which would retain 
admission taxation to meet the demands 
for a soldiers' bonus, has shifted the 
blamfe to newspapers, alleging that he 
was misquoted: 

A latter from Senator Curtis to Con- 
rad Gabriel, Garden City, Kas., exhibitor, 
said: 

"I have your letter of January 21 and 
judge from what you write that the paper 
you read did not give my statement as 
I gave it out My suggestions were only 
intended for consideration and I heartily 
agree with you that the smaller theatres 
should not be taxed and, so far as I am 
concerned, I would be willing to remove 
the tax on admissions below fifty cents. 
But my idea was to have them increase 
the tax on large admissions to prize 
fights, snortmg events, clubs and other 
places of amusement where high prices 
are charged. 

"I thank you for writing me and as- 
sure vou that I always want to hear from 
my friends at home, and I have no desire 
to do an injustice to any industry." 



the motion picture as a medium for artistic 
effort and as an educational factor is in your 
hands. Because I was working before most of 
you were born, I am going to bore you with 
a little advice. 

"Remember that you are the servants of the 
public and never let a desire for money or 
power prevent vou from giving the public the 
best work of which you are capable." 

Among the distinguished guests present and 
a speaker was George Eastman of Rochester. 
Mr. Eastman paid high tribute to the in- 
ventor. 

He was followed by Terry Ramsaye, who 
sketched Mr. Edison's early career in the 
development of pictures and picture ma- 
chines, with which he has become exceedingly 
familiar in the course of his work of writing 
a. history of motion pictures, running for the 
past two years in Photoplay. 

Speakers Pay Tribute 

M. J. O'Toole representing the M. P. T. 0. 
of A. was the next speaker. Mr. O'Toole was 
succeeded by Prof. Hudson Maxim who con- 
tributed an original poem laudatory to Mr. 
Edison. 

Dr. Lee F. De Forrest also paid a fine trib- 
ute to his fellow inventor when he stated that 
that the development of the wireless telegraph 
and radio in which Mr. De Forrest is an 
expert was founded mi an earlier invention 
of Mr. Edison's. 

Other speakers were Senator Edward I. 
Edwards of New Jersey, Rupert Hughes, and 
Senator Robert L. Owen of Oklahoma. 

Senator Owen's address was of a serious 
nature touching on the place motion pictures 
occupy as an educator and moulder of public 

After the last of the l-egular list of orators 
had finished Man- Pickford and Douglas 



Fairbanks, also special 
^i, f^i4-*T guests, were called upon 
CcC M.\ILjL> for impromptu remarks. 

Doug responded with 
a characteristic story or two and then Mary 
made a tine, earnest little speed) aboni ••be- 
ing proud to live in the same age with Mr. 
Edison" and said that she would try to make 
pictures that would live up to Mr. Edison's 
advice. Mary closed her remarks by throw- 
in- a double handed kiss to Mr. Edison who 
not to be outdone made his way, quickly, from 
the center of the long table to Mary at one 
end, where he proceeded to hold her hands, 
much to the delight of the audience. 

Mr. Edison then wrote on Mary's menu card, 
"To the darling of America" after which he 
settled back to screen once again the two 
pictures from his studio mentioned in an 
earlier paragraph. Other guests, at the 
speakers' table were Raymond Benjamin, 
Frank Munsey, Police Commissioner Enright 
Adolph S. Ochs, Frank H. Hitchcock and 
Charles Edison, son of the inventor. 



Motion Pictures and the 
Radio 

(Continued from page 954) 
One station sends out a uniformly high class 
program while another broadcasts comedy and 
jazz entertainment. Station WOR has con- 
■tently maintain. 'd its portion among the 
former class of stations. 

1 would not approve of telling the entire 
story of a picture in making radio talks on 
the new films. Neither is it well to leave the 
fans suspended in mid-air because this is ag- 
gravating to the average person and let it be 
understood right here that radio audiences 
are made up of "average" persons. My plan 
is to "sketch" the film, enumerate the cast, 
classify the story as society drama, comedy, 
romance or whatever the fact is, and never 
assume the facetious or the know-it-all atti- 
tude. The so-called "breezy" style of pre- 
sentation appears to be most approved by 
radio listeners which isn't strange consider- 
ing the method of reception. 

The letter from the radio audience which 
tn me had the biggest wallop was sent by a 
matron of a home which houses 700 blind per- 
sons. She wrote the appreciation of the 
patients saying the movie-radio talks were 
the only connecting link between the stricken 
inmates and the world of motion pictures. 

"Advertising" is positively taboo at the 
station from which I talk and this is not only 
a !•!) per cent radio broadcast law but it is a 
« ise policy. Therefore I contend the radio 
is one of the strongest allies of the motion 
pictures. The public has had ground for 
suspicions of film news that reaches them in 
many ways but not so with radio broadcasting 
from a non-commercial station. 

Direct "selling" of motion pictures by radio, 
i* neither permitted nor attempted but it fol- 
lows after the fashion of the prayer offered 
by the Old Maid, who kneeling down each 
night and morning was overheard to say: 
"Please, God, I do not ask anything for my- 
self, but do send Mamma a son-in-law." 



March 1 . 1924 



Austrian Film Conditions Change 



w 



ITH the grad- 
ual, but sure 
economic recov- 
ery of Austria, a re- 
vived market for American photoplays pre- 
sents itself to enterprising producers. The 
recovery of Austria has been due to direct aid 
by the League of Nations and a group of in- 
ternational bankers. Business men can now 
borrow money easily; pictures can be financed ; 
and all legitimate enterprises can find financial 
support. This does not apply only to Austria 
proper, especially when one speaks of Austria 
as a film market. In a business sense, one 
thinks not only of the comparatively small 
territory known as Austria, but also of the 
several states (some of them new), that lie 
geographically close to her. The Austrian 
territory consists of Austria proper, Hun- 
gary, Zcecho-Slovakia, Poland, Jugo-Slavia 
and Roumania, with their clearing house and 
commercial capital in Vienna. This is quite 
a large territory, and now supports 2,200 mo- 
tion picture theatres. It can support a great 
many more. Vienna, with its 200 theatres, is 
the centre of trade for all these states, and 
what is successful there usually is successful 
in the surrounding territory. 

There is business to be done in this terri- 
tory, now at last reawakening to full com- 
mercial activity after the sterile days of the 
war and the slow reconstruction period. 

Unfortunately for American business inter- 
ests in Austria, our producers have not ex- 
ploited this market with the care and the dili- 
gence it deserves. They have contented them- 
selves with local Austrian agents who have 
disposed of American pictures for whatever 
they were able to obtain; and in pursuing this 
policy they have been laying down a principle 
of low prices. Heretofore, Austria has not 
been as good a market as it should have been ; 
and that for two reasons which react upon 
each other. Concisely stated, these reasons 
are poor theatres and low admission prices. 



Theatres Old-Fashioned 

The theatres, for the most part, are about 
ten years behind those of other large countries. 
They are sloppily run, not nearly as clean and 
as well decorated as they should be. and 
charge admission prices ranging from 7 cents 
to about 25 cents. Consequently, they draw 
only the poorer population and exclude the 
large middle class which would attend better 
kept theatres and better conducted shows. 
The interest of this large body of the public 
has not been sufficiently engaged, and the film 
business suffers thereby. By not asking 
slightly higher admission prices, the theatre 
owners and managers are unable to pay higher 
prices for pictures. The few exceptions to the 
rule have found that it pays to cater to the 
middle class ; and these progressive managers 
can pay good prices and make good profits. 

That the attitude toward their public is a 
false one is being proved daily by the splendid 
beginning which Mr. P. NT. Brinch, the Ameri- 
can manager of the newly opened Paramount 
branch office in Vienna has already made. He 
has actuallyl created a demand in certain 
localities for Paramount Pictures, and at 
prices that are extremely high for the Aus- 
trian territory. Together with his selling cam- 
paign, which is conducted through a selling 
arrangement with the large Sacha concern, 
Mr. Brinch is conducting a heart to heart edu- 
cational campaign for better theatres. 



Special by Jerome Lachenbruch 



Huffman Re-Elected Head 
of Clorado M. P. T. O. 

H. 



E. Huffman, owner of the Blue 
Bird and Bide-a-Wee theatres. 
1 Denver, was re-elected President 
of the Motion Picture Theatre Owners 
of Colorado at a state convention held 
test week. 

Other officers elected were: Harry T. 
Nolan, Denver, first vice-president; C. E. 
Marguand, Loveland, second vice-presi- 
dent; F. W. Bronte, Yuma, third vice- 
president: Max Schaback, treasurer; and 
Charles Gillan, secretary. 



Paramount has again den 
ness sagacity by sending ovt 
to study the field and to ad; 
paign to the conditions he 
not all the other American 
sented in this market, dene 



m rat i 
pers 



•pr< 



lend upon Austrian 
ts who have not the detached vision of a 
isentafive trained in the world's best film 
school. Besides, if an Austrian agent writes 
to his American headquarters, his report- are 
not taken with the seriousness they merit. The 
American parent concerns often conclude that 
their Austrian agent is apologizing for his 
own poor salesmanship when he reports that 
certain American pictures are not suitable for 
the Austrian market. 

Poor Presentation 

In the matter of theatres, Austria lags far 
behind Germany. And so far as presentation 
goes, she is a novice. A pianist, and occas- 
ionally one or two additional instrumentalists, 
furnish all the music. No special care is given 
to the selection of a- musical program, to the 
decoration of the house, or to the comfort of 
the audience. With real understanding of 
the situation, Mr. Brinch, in an interview, hit 
the nail on the head when he said that Austria 
and the surrounding territory is showing 1924 
pictures in the 1912 manner and in 1912 
theatres. 

So far as the city of Vienna is concerned, 
there is a very good reason for not building 
new theatres now or remodeling old ones. 
Building restrictions are innumerable. The 
housing situation is deplorable; and all efforts 
to rebuild old theatres or to construct new 
ones are turned aside by the authorities who 
urge the building of apartments and other 
dwellings instead. The housing shortage is 
the result of the large influx of population 
from Hungary, Germany, Zcecho-Slovakia 
and other neighboring states, a condition re- 
sulting from changed business and social con- 
ditions which have their causes in the war. In 
time, the shortage of theatres wUl be remedied. 

What is more important than temporary 
difficulties, however, is the fact that Austria 
and the surrounding countries are overcom- 
ing their former psychological antagonism to' 
American films. Everyone in Vienna speaks 
or is learning to speak English; through the 
banking affiliations with England, the rela- 
tions with English speaking peoples has be- 
come very close, and you can always delight 
an Austrian by talking English to him. And 
when the housing conditions improve and 



new theatres are built, 
I look for a very active 
consumption of Ameri- 
can films. 

Heretofore, all Central Europe ha- been 
hostile to our films because their subjects and 
treatment did not correspond to the thoughts 
and the depressed' conditions of the people. 
They had lost a war; they were starving; their 
thoughts played with scenes of violence anil 
excesses of all kinds. (We have seen this in 
America in various German pictures that have 
been sent over.) It is quite understandable, 
therefore, that they should turn away from 
lighter, more cheerful and hopeful subjects, 
however well presented, with the comment 
that life as America presents it, is neither 
true nor real. Their own sorrows made the 
glamour of American pictures seem false. 
However, the Austrian nature is fundament- 
ally gay and pleasure loving; it is elastic and 
rebounds quickly from sorrow to gladness; 
and now that material conditions have im- 
proved tremendously, Austrians are now be- 
ginning to look forward to every new Ameri- 
can production. 



Demand for American Films 

American pictures for Austrian consump- 
tion must nevertheless be selected with care, 
for European psychology, hound up as it still 
is with conceptions of monarchy, cannot grasp 
our indifference to titles of nobility. Conse- 
quently, American pictures which ridicule the 
ancient order of things are likely to injure 
other American productions that might be 
highly acceptable. 

. One indubitable advantage that American 
films have over all continental ones is in the 
superior prints we use. A picture printed on 
Eastman stock is incomparably better than 
anything I "have seen in Germany, France uid 
Austria. American producers who want to 
break into the Austrian territory should bear 
this in mind and not send over negatives, but 
first class Eastman prints. 

The few large Austrian producing compan- 
ies, chiefly Sacha and Vita, know their local 
markets thoroughly ami are well established. 
There are fewer fly-by-night companies in 
Austria than in America or in Germany; and 
the solid companies have no trouble in ob- 
taining financial backing from the banks. 
Last November, the Vita concern, whose 
American agent is Alfred Weiss (formerly 
with Goldwyn), reorganized on a large sca'e, 
and it is now exploiting the European market 
with considerable success. 

None of the Austrian companies pursue a 
definite policy of underselling one another In 
a mad scramble for business supremacy. It 
is done, to be sure, but not to any great extent. 
And I hold it extremely unwise for any 
American company to enter the field and try 
to compete by underselling. In conclusion, 'et 
me emphasize again that price cutting to kill 
competition will not bring business to Ameri- 
can producers who are seeking a Central 
European market. It will merely place a'! 
film prices on a level so low that no one can 
obtain a satisfactory return on his investment. 
No single concern is strong enough to in- 
augurate a price-cutting policy in the hope of 
killing off competition. The company that 
pursues such a course will chfllk up a big 
deficit as a result of so poorly advised a pro- 
gram. 



Motion Picture N e zv s 



To Broadcast All But Food 
at Naked Truth Dinner 

THE Press Agents are going to 
whoop it up on the night of March 
29th at the Hotel Astor so that they 
will be literally heard all over the United 
States, Canada and England. 

The A. M. P. A. has completed ar- 
rangements whereby Station WJZ will 
broadcast by radio the program of en- 
tertainment that will feature their annual 
festive gathering and at the same time 
orovide the general public with an ear- 
ful of "naked truth" about the movies 
It will not be the usual "Naked Truth" 
dinner. It will, in fact, be forty Naked 
Truth dinners given simultaneously, with 
the activities centering at the Astor, be- 
cause in forty of the ksy cities of the 
United States, as well as in London, 
members of the local film exchanges will 
gather at their usual meeting places and 
listen in at the entertainment in New 
York. Everything but the food will be 
broadcast, it is announced. 

Harry Reichenbach sailed from New 
York Saturday to complete arrangements 
for the London entertainment via radio, 
while the branch managers will look 
after the local festivities in the various 
key cities. 



Oklakoman Charges Fraud 
Against Concern 

S. B. Callaham, proprietor of the Callaham 
Telephone and Electrical Company of Broken 
Bow, Oklahoma, reports that lie has been the 
victim of an alleged bunko concern, said to 
be operating out of Los Angeles. 

According to Mr. Callaham he was ap- 
proached by a Mr. Montgomery and contract- 
ed to have some local views taken. Prints were* 
supposed to have been forwarded to Chicago 
three months ago. They have not yet ar- 
rived. Mr. Callaham in the int£im has not 
ten able to locate the concern. 



Sunday Opening Measure 
Defeated in Jersey 

Despite the fact that the Assembly Judici- 
ary Committee of the New Jersey Legisla- 



[udson 



< 1 < • t i 1 1 1 1 1 



taken by the authorities shortly, but the the- 
atres have been open the past five Sundays. 
The state "blue laws" are supposed to pro- 
hibit Sabbath shows. 



Dominick Retires from 
Famous Directorate 

At a board meeting of Famous Players 
early in the week Gayer G. Dominick tend- 
ered his resignation from the board of direc- 
tors because of pressure of business. Mr. Dom- 
inick is of the firm of Dominick and Dom- 
inick. Wall street brokers, who have handled 
Paramount stock issues. Xo successor has been 
named to Mr. Dominick on the board. 



In and Out of Town 



EVERYBODY'S STEPPING 
MARCH 29. T. N. T. 



OUT. 



y\R. W. E. SHALLENBERGER, Presi- 
dent of Arrow, has returned from a 
trip to Boston. 

E RUSSELL, of London, a director of Edu- 
• cational Films Corporation, arrived last 
week from London. 

TJTaRRY RATHNER, sales representative 
for Principal, is on a six weeks' sales trip 
through the West. 

HIRAM ABRAMS, who has been to the 
Coast and visiting United Artists' ex- 
changes en route East, was expected back 
in town the end of the week. 

A LLEN MORITZ, special representative 
for Preferred, has returned from a busi- 
ness trip which included Pittsburgh, Cincinnati, 
Cleveland and Detroit. 



/OHN C. FLINN, vice-president of Hod kin- 
son, lias returned from a flying trip to the 
Middle West. 

JOE BRANDT, President of C.B.C., is 
back in New York after a short visit to 
nearby exchanges. He will leave shortly 
for an extended trip throughout the coun- 
try. 

ADOLPH ZUKOR, President of Famous 
Players-Lasky, and S. R. Kent, distribu- 
tion manager, attended the premiere of "The 
Ten Commandments" at the Aldine Theatre, 
Philadelphia, February 18. 

THIRST National executive committeemen in 
town this week included Sam Kats, of Chi- 
cago; A. H. Blank, of Des Moines; M. I,. 
Finkelstein, Minneapolis; and Harry M. Cran- 
dall. Washington. 

SIG SAMUELS, of the Metropolitan The- 
atre, Atlanta, has returned home after a 
short visit. 

DWARD GROSSMAN, state right buyer 
of Chicago, is in town looking over the in- 
dependent market. 

AL. LICHTMAN, general sales manager of 
Universal, has aone to Los Angeles. He 
will be away from New York about a month 



TV/TA TOR H. C. S. THOMSON, manatrng 
■ LVA director of F. B. O., and Vice-Pres dent 
Joseph I. Schnitzer, are on the coast. 

German Authorities Cut 
Entertainment Tax 

FOR the first time in the history of 
German film production the German 
authorities have voluntarily reduced 
the h : gh entertainment tax the exhibitors 
of that country have to pay on the ad- 
mssions received. 

It has just been renorted that the senate 
of Hamburg has decided to cut the cinema 
entertainment tax for tbe leading Ham- 
burp house, where the Decla production 
of the Ufa, " Cinderella " is rumr'ng at 
present, to 10 ner cent. 

The Hamberg senate has made this step 
in order to make it possible for every citi- 
zen, rich or poor, to view this p : cture. 



Broadcasters Put Ban on 
Taxable Music 

MEMBERS of the National Associa- 
tion of Broadcasters from all parts 
of the country, met at the Hotel 
LaSalle, Chicago on February 15th, to dis- 
cuss plans for the fight against the " music 
tax " imposed on broadcasters, as well as 
mot'on picture theatres, hotels, dance halls 
and other places of public amusement, by 
the American Society of Composers, 
Authors and Publishers. 

In order to bring the composers, 
authors and publishers to terms it was 
proposed to refra'n from broadcasting or 
play.'ng any of the society's copyrighted 
music, and motion picture theatres were 
urrxd to co-operate in th's movement. 

Plans also were discussed for the for- 
mation of a bureau which would supply 
music to the broadcasters and others in- 
terested, such as motion picture theatres, 
at cost. The bureau, according to the 
plans, will assemble a large library of 
suitable vocal and instrumental mus e, and 
authors contributing to this library will 
do so under contract to refrain from plac- 
ing a " tax " on this music at any future 
date. 



Rothacker Slogan Contest 
Awards Due Soon 

Selecting the prize winner in the Rothacker 
slogan contest is proving a bigger job than the 
judges anticipated. Yet the announcement of 
the awards may be expected in the very near 
future. 

The task of deciding who is to get the gold 
is a hard one for two reasons: First: So 
many slogans were submitted, that the list 
which the judges have to consider is a very 
long one. Second, so many good slogans were 
found in the list that elimination is somewhal 
difficult. 

Watterson R. Rothacker offered $100, $50, 
and $25 in gold for the three slogans best 
expressing Rothacker Prints and Service. The 
Judges are James R. Quirk, William A. 
Johnston and Martin J. Qniglev. 



Cosmopolitan Leases Park 
Theatre in Boston 

Announcement has been made thai Gold- 
wyn Cosmopolitan has leased the Park The- 
atre in Boston until September 1st in order 
to assure itself a big first run theatre in the 
New England territory. 

Cosmopolitan's Marion Davies picture, 
"Little Old New York," is now in its fourth 
week at the Park. 

When it has completed its run there, it will 
be followed by Cosmopolitan's "The Greal 
White Way," now running at the Cosmopoli- 
tan Theatre in New York, then by Cosmopo'i- 
tan's "Under the Red Robe," and by Go'd- 
wvn's Elinor Glyn production of her novel, 
"Three Weeks."' 



Keith Interests Acquire 
Union Hill Houses 



he Capita 



Keith interests have taken 
id State theatres in Union Hill, X. J., aceord- 
g to rerjort. The houses were built by the 
ipital Theatre and Amusement Company 
ro years ago. 



JOY'S BIRTHDAY. MARCH 29. T. N. T. 



959 




Richard Talmadge is the star in the Truart production, " In Fast Company." The supporting cast includes Mil- 
dred Harris, Sheldon Lewis, Charles Clary, Douglas Gerrard, Lydia Yeamans Titus, 
Snitz Edwards and Jack Herrick 



Rowland Defines 1st National Policy 

Door Will Always Be Open, He Says, to 
High Class Product from Independents 



March 1, 1924 



Eddie Silton Opens Own 
New York Offices 




DDIE SILTON, formerly of the 
Edward Small organization, has gone 
into business for himself. 



Joining forces with Mr. Silton, is Miss 
Rebecca, also of the Small organization. 
The new company will be known as 
Rebecca & Silton, Inc. They have well 
equipped offices on the fifth floor of the 
Powers Building, 723 Seventh Avenue, 
New York City. 

The foundation principle of this new 
organization will be dependable service 
with intelligent originality and specializa- 
tion will be made in the direct needs of the 
producer. 

Previous to his association with Small 
Silton was in the exchange end of the 
business where he acquired a composite 
knowledge of picture values and of the 
various artists. 



David Smith Will Direct 
"Captain Blood" 

David Smith will direct "Captain Blood," 
Rafael Sabatini's novel which President Al- 
bert E. Smith, of Vitagraph, purchased 
while in London last fall. 

The selection of David Smith was an- 
nounced at the executive offices last week by 
President Smith. Plans for the production 
have been going forward rapidly. C. 
Graham Baker submitted the first outline 
of his continuity to Mr. Smith and George 
H. Smith, managing director of Vitagraph in 
London. 

Production will begin about April and 
" Captain Blood " will he one of the early 
fall releases. 




RICHARD A. ROWLAND, who re- 
turned from the Coast this week, after 
conferences with First National pro- 
duction heads and allied producers, declared 
that " any rumors to the effect that First 
National plans an extension of its own pro- 
ducing units, thereby lessening its need for 
pictures from outside sources are without any 
basis of fact. 

" We are going ahead with our own pro- 
duction, " Mr. Rowland said, " but I want to 
take this opportunity to correct any false im- 
pression concerning our policy. The door of 
First National will always be open to high 
class product from independent producers. 

•• As stated in the past, I believe that more 
pictures should be made in the East, and my 
last visit to the Coast in no way altered this 
decision. Within the next six months, I 
hope to bring several First National units 
East where there will be closer contact between 
headquarters and the producing staffs. This 
.Iocs not mean more production activity on 
our part, merely a change of base. " 

Mr. Rowland spent considerable time with 
Frank Lloyd, who was making the sea scenes 
for Sabatini's " The Sea Hawk '", and saw 
enough of the production to convince him that 
ir is destined to be the biggest picture ever 
released by First National. It is planned to 
give " The Sea Hawk " a Broadway showing 
at a legitimate theatre in the spring and it 
will be placed in long run theatres in other 
large cities by Frank Lloyd Productions, Inc. 

First National's production manager is no 
less enthusiastic about the Corinne Griffith 
production, " Lilies of the Field " and Rich- 
ard Walton Tully's "Flowing Gold." 

" The Woman on the Jury " looks like an- 
i tin !- winner, according to Mr. Rowland, as 
does Colleen Moore in " The Perfect Flap- 



per. " " I have seen ' Secrets ' and feel that 
in her wonderful portrayal of the elderly 
woman, the middle aged mother and the girl, 
Norma Talmadge, surpasses anything that she 
has ever done ", he continued. 

Film Guild Directors are 
Named at Meeting 

At the annual meeting of the Film Guild 
held last Friday, the following Board of Di- 
rectors were named : 

Maude Adams, II. J. Cook, vice-president 
of Equitable Trust Company; Francis W. 
Crowinshield, Editor of Vanity Fair and di- 
rector of the Conde Nast publications ; Wal- 
ter Fahv of the firm of Lvman D. Smith & 
Co., Townsend Martin, R. L. Skofield, di- 
rector of the American Can Company; Louis 
E. Stoddard, Frederick Waller and Dwight 
Deere Wiman. 

Present officers of the Guild are: Dwight 
Deere Wiman, president; Frederick Waller, 
treasurer; Townsend Martin, secretary; Frank 
Tuttle, first vice-president; Osgood Perkins, 
second vice-president. 

Paramount Signs Menjou 
to Long Contract 

Famous Players Lasky Corporation has 
signed Adolphe Menjou to a long term con- 
tract, according to an announcement made 
this week by Jesse Lasky, vice president of 
the company. 

Mr. Lasky said that one of Mr. Menjou's 
vehicles will he the romatic comedy-drama, 
" The King, " which, starring Leo Ditrich- 
stein, had a successful engagement at the 
George M. Cohen Theatre in the season of 
1917-18. 



960 



M o ti o n Pic t u r 



Motion Pictures as Banking Market 

Cecil De Mille Declares Industry Profitable 
Field for Banks in Every Community 

THE connection between banking and the 
motion picture industry from the 
business viewpoint is set forth by 
Cecil B. De Mille, director-general 



Players-Lasky, 
The Bank Dire 
Mr. De Milk 
mereial Nation; 



the January number ot 



s vice-president of the Coin- 
Bank of Los Angeles; vice- 
president of the Federal Trust and Savings 
Bank of Hollywood; and a director of the 
Bank of Italy, Los Angeles. 

Pointing out that "entertainment has been 
one of the best paying industries for thou- 
sands of years," Mr. De Mille says: "Speak- 
ing purelv as a banker, with a knowledge of 
jr I would consider 



a loan on a 
Lloyd produc 



' Pickford or a Harold 
far more safe and less 

of P Lloyd and Pickford worth* any amount 
demanded is intangible, is the insatiable de- 
mand of 100,000,000 people willing and 
anxious to pay from ten cents up, to see 
the reflection of their personalities on the 
screen." 

Discussing loans to exhibitors, Mr. De 
Mille writes: "Suppose a man appears be- 
fore your board with a proposition to build 
a theatre in a certain section. He shows you 
title to or lease on a certain piece of real 
estate. That pa: 
an instant just 
loan on that port 
"Then he presc 
ing that he has 
wholesalers of an 
tainment particul 
of the district h 
"He 



simple. You know in 
much you safely can 
>f his assets. 
:o you contracts indicat- 
aed up with reputable 
aent for types of enter- 
adapted to the clientele 



in tli 



mtraets, assets just as 
valuable as bills of sale for goods en route. 
For, while he cannot actually line up in front 
ot' yon one thousand people and say, 'These 
will all pay fifty cents to see my show, on 
such .'in -lu- 



customer has 1 
E ntertiainmemt 



evening, past expe 
s proven that Avhen 
made for a steady 
they like, the publi 

; the haberdasher 1< 
buy collars every 
s a necessity. M 



irrange- 
flow of 
can be 
e of at- 

iows his 



Penn. Censorship Board 
Cuts Down Expenses 

I N an effort to keep the budget of ex- 
j penses of the Pennsylvania Board of 
Motion Picture Censors within the 
limits prsscribed by the last session of 
the State Legislature it was announced 
at the capitol in Harrisburg on February 
11, that four inspectors, one picture ma- 
chine operator and one file clerk, em- 
ployed by the bard, hava been dismissed. 

The original law fixing the number of 
employes provided for thirteen inspectors 
at $1,800. Their duties are to visit 
theatres in all parts of the state and re- 
port violations of the censorship laws. 

The censorship board is now a bureau 
of the Department of Labor and Indus- 
try, having prior to the Pinchot adminis- 
tration been a separate department. 



have it. If you cannot supply the kind he 
likes, he will go elsewhere — but he must have 
it. 

There is just one thing to be demanded 
musement, and that is a con- 
success in giving the public 
renders it readi 



Mill. 



But 



of a deale 
sistent record < 
something whic 
to surrender n 
three hours of 
It is Mr. D 
money in ente 
community, 
ever, is tapping me 
field. And the reas< 
the manufacturers, 
sional men, who mal 
board, do not unci 
patois of the entertai: 
"Progressive banks 
on their boards at 
from the amusement 
be enabled to hand 
nnrta.nl hanking m 



•ham 



and willing 
for two or 



lief thai "thi 
>r banks in 
percentage, 
; to be had ii 
• in t lie fact 



ight find 



isurcuy simple i 
il his uninitiated 
n his article, Mi 
chairman of th 



ssociates." 
De Mille de- 
Motion Pic- 



search for 
familiar ten 
has been s] 
would find i 
have befuddl 
Elsewhere 
clares : "As 
ture Loan Committee of the Bank of Italy, 
I would, all things being equal, vote for a 
loan on a Douglas Fairbanks picture just as 
quickly as upon a shipment of Gillette 
razors. The names of Fairbanks and Gil- 
lette are equallv potent as money-getters in 
their particular lines." 



No 



Request for Hearing on 
Censorship Repeal 

Up to the present time there has been no 
request received at the State Capitol at Al- 
bany, N. Y., for a hearing on the bills intro- 
duced calling for the repeal of the present 
motion picture censorship law in that state. 
There has been no progress in the bills which 
are still in committee. 

Samuel I. Berman of the M. P. T. O. of 
New York state, visited the capitol during the 
past week, but had nothing to sav relative to 
censorship. Chairman George H. Cobb, of 
the New York State Motion Picture Commis- 
sion, was also at the State Capitol during 
the week, but it was said that his visit was 
entirely in connection with the budget from 



>xpenses of 



ommission are met. 



New Charters Granted in 
Delaware 

Charters granted at Dover, Delaware, re- 
cently include the following: Victor Ford 
Productions, Inc., making and producing mo- 
tion pictures, etc., $100,000. 

Pennsylvania Dance Promoters' Associa- 
tion, Inc., to conduct dances, orchestra and 
other amusements, etc., $20,000; James C. 
Eyler, Reading, Pa.; Patrick J. Maher, Shen- 
andoah. Pa., and Peycr F. Sharp Lansford, 
Pa. 

The Electric Pier 'and Amusement Com- 
pany, Inc., to conduct amusements, etc., capi- 
tal, $3,750,000. 




Cecil B. De Mille 

New Companies Formed in 
N. Y. State 

Motion picture companies incorporating in 
Xew York state during the past week showed 
the following directors and capitalization : 
Phillips-Sussman, Inc., Pleasantville, $30,000, 
G. H. Rome, Brooklyn; L. L. Phillips, Her- 
man Sussman, Pleasantville; Leeshow, Inc., 
capitalization not stated; Rosalie Stewart, 
Alice French, O. W. Weinig, New York City; 
Frosk, Inc., capitalization not stated; Joseph 
Klaw, Rosalie Stewart, Alice French, New 
York City; Rosalie Stewart, Inc., capitaliza- 
tion not" stated; Rosalie, Lee and B. S. 
Stewart, New York City; Clarence Williams 
Booking Agency, Inc., $5,000; Clarence 
Williams, Charles A. Matson, Daniel L. 
Haynes, New York City. 



Yeggs Steal $500 from 
Seattle Theatre 

Thieves who gained entrance by breaking 
in one of the rear doors early oiie morning 
last week, knocked off the combination of the 
safe, pried it open with a crowbar and es- 
caped •with more than $500 in cash from the 
Princess Theater, one of the leading down- 
town second-run houses in Seattle. 

The robbery was discovered by a policeman, 
who immediately notified Manager 0. K. Hart- 
man. Investigation disclosed that the robbers 
had also ransacked the office, looting desks 
and drawers, before their departure. The 
looted safe was a small steel cabinet affair, 
which did not offer serious resistance to the 
burglars. 



Clemmer Elected Head of 
Washington M. P. T. O. 

Dr. Howard S. Clemmer of the Clemmer 
Theatre in Spokane was re-elected presi- 
dent of the Motion Picture Theatre 
Owners of Washington for the ensuing 
year, at a recent meeting of that body held in 
Seattle. L. A. Drinkwine of Tacoma was 
chosen vice-president, and J. M. Hone was re- 
tained as executive secretary and treasurer. 



March 1 , 1924 



First National Month Sets 
Sales Record 

"First National Month," the drive which 
introduced five First National pictures t<> ex- 
hihitors during January, was the most suc- 
cessful sales campaign in the history of that 
organization, according tb the tabulation of 
returns recently completed at the Home Office. 

E. A. Eschmann, First National's general 
manager of distribution is now in the fielrl 
and is personally congratulating the managers 
in the twenty branches lie will visit. "Team 
work, confidence and enthusiasm were staunch 
aJlies during the month," Mr, Eschmann 
wired. "Everybody put one shoulder to the 
wheel to get started and both shoulders as 
the pace increased. 

"With the conclusion of First National 
Month, the 'First National 20' are now pre- 
sented." 



Camera Work Completed on 
"Clay of C'lina" 

Camera work has just been completed at 
Universal City on Herbert Rawlinson's 
April release. "Cay of C'lina," a story of 
high class gamblers written by Calvin .John- 
ston and published last year in the Satur- 
day Evening Post. Alice Lake plays 
opposite Rawlins on. It is an Irving Cum- 
mings production, and was adapted for the 
screen by Raymond L. Schrock. 

The cast includes Robert Walker, Jim 
Blaokwell, Edwin J. Brady and Harmon 
MacGregor. 

"Clay of C'lina" is scheduled for release 
April 21st. It is now being cut and edited 
at Universal Citv. 



Dorothy Farnum to Prepare 
"Babbitt" for Warners 

Dorothv Farnum. who was brought to the 
Warner Bros.. West Coast Studios to prepare 
the screen version of Clyde Fitch's "Beau 
Brummel" and "Lover's Lane" has been 
signed by the Warner Bros., to write the 
scenario for "Babbitt" — Sinclair Lewis' novel. 
This is to be Miss Farnum's next work. 

"Babbitt" is soon to go into production on 
the Warner lot under the direction of Harry 
Beaumont. Willard Louis has already been 
cast for the role of George Babbitt. 



Woods Signs Harron With 
Dorothy Mackaill 

Frank E. Woods announces that John 
Harron has been signed to appear opposite 
Dorothy Mackaill in the production he is 
starting this week at the Fairbanks-Pickford 
studio for release through the Hodkinson Cor- 
poration. No title has been selected for the 
subject. 



New Producing Company 
in Hollywood Field 

ANOTHER film producing company 
has entered the West Coast field. 
Hollywood Photoplay Productions 
is its name: it is headed by Leland Stan- 
ford Ramsdell, nephew of the founder of 
Stanford University and owner of the 
Bullock-Jones chain of stores. Its 
financing becking is placed at $1 000,000. 
Mr Rdmsdell's organization is to begin 
production as an independent film com- 
pany in the immediate future, starting 
operations with a single unit. 

Gordon White has bsen selected to star 
in Hollywood Photoplay Productions' 
pictures, and Randall H. Faye is to pre- 
pare and edit the scripts. Other mem- 
bers of the new organization have not 
been named, but work is already under 
way to select supporting players, and 
screen tests are being made. Negotia- 
tions for studio space have not yet been 
closed, but according to a statement by 
Mr. Faye, the F B. O. studios, formerly 
Robertson-Cole, will probably be chosen. 



Clergymen See Shooting of 
"Never Say Die" 

Some 300 members of the Ministerial Asso- 
ciation of Los Angeles representing all de- 
nominations, witnessed the shooting of the 
first scene of "Never Say Die." Douglas Mac- 
Lean's next production for Associated Exhibi- 
tors; 

Through their action this picture became, it 
is believed, the first photoplay ever launched 
with the official God-speed of an organized 
body of clergymen. 

Dr. W. E. McCul lough, president of the 
Ministerial Association, made a short address, 
congratulating Mr. MacLean on his produc- 
tion of only clean, wholesome photoplays in 
the past and bespeaking success for him in 
the new picture. The gathering marked the 
first visit of the association to a motion pic- 
ture studio and it is expected to cement 
friendly relations between the picture in- 
dustry and the churches of southern Cali- 
fornia. The clergymen. Douglas MaeLe T an's 
father among them, and the star himself in 
their midst, had a group photograph taken at 
the studio. 



Paramount to Start Work 
on "Code of Sea" 

Jacqueline Logan and Rod La Rocque will 
be co-featured in Victor Fleming's Para- 
mount production, "The Code of the Sea," 
which soon will be started at the Lasky 
studio. Bertram Millhauser is now engaged 
in wj-iting the scenario of this original screen 
story by Byron Morgan, which deals with the 
thrilling life of those engaged in the United 
State- Lightship Service. 



Truart Completes Deal for 
"Fires of Fate" 

A deal was consummated this week 
whereby Truart Film Corporation has ac- 
quired the production "Fires of Fate," pro- 
duced by Tom Terriss for A. C. and R. C. 
Bromhead. This production, was pictured 
almost entirely in Africa, the scenes being 
laid in Cairo and in the Libyan Desert. In 
making "Fires of Fate," which is an 
adaptation of Sir A. Conan Doyle's novel 
"The Tragedy of the Korosko," Director 
Terriss is said to have had the co-operation 
of the British Government in Egypt- 
Wanda Hawley is the star of the pro- 
duction and in the support are Nigel Barrie 
and Pedro de Cordoba. 

"Fires of Pate" will be franchised by 
Truart on the independent market. The pic- 
ture is now being edited and titled and will 
be ready for release within thirty davs. 



Baby Peggy Starts Work 
on "Helen's Babies" 

Having completed "Captain January," 
from the story by Laura. E. Richards. Baby 
Peggy, star for Principal Pictures Corpora- 
tion, has started work on "Helen's Babies," 
the narrative by John Habberton, according 
to advices from Los Angeles just received 
by Irving M. Lesser, vice-president of 
Principal. 

William Seiter is directing "Helens- 
Babies."' The continuity is by Hope Loring 
and Louis Leighton. Production is under the 
personal supervision of Sol Lesser and the 
business management of Mike Rosenberg, 
secretary of Principal. 



"Beau Brummel" Premiere 
Set for New York 

The Broadway premiere of " Beau Brum- 
al 1." Warner Brothers screen version of the 
Clyde Fitch play, is set for sometime in 
March, according to the announcement from 
the home office. John Barrymore will be 
-een in the title role. 



Willard Louis Signed to 
Play "Babbitt" 

Willard Louis has signed to play the part 
of George Babbitt in the forthcoming Warner 
Brothers production of the Sinclair Lewis 
novel. "Babbitt." 



Mayo Seriously III with 
Tonsilitis 

Frank Mayo, has been seriously ill at his 
home with a severe case of tonsilitis. He 
escaped pneumonia only by a very narrow 
margin. 




Pola Negri as She Appears in Her Latest Production for Paramount, "Shadows of Paris" 



Motion Picture N e w s 



962 

Rock Vitagraph General Manager 

Son of Company Founder Will Fill 
Vacancy Left by John M. Quinn Death 



JOHN B. ROCK has been appointed gen- 
eral manager of Vitagraph, Inc., to suc- 
ceed the late John M. Quinn, according 
to an announcement made by President 
Albert E. Smith at the executive offices in 
Brooklyn last week. The announcement was 
in the form of a telegram addressed to all 
members of the Vitagraph organization by 
the president. It read : 

"The history of Vitagraph is well known 
to all. Started a quarter of a century ago 
by Mr. William T. Kock, Mr. .J. Stuart 
Blackton and myself, Vitagraph for many 
years stood at the head of the industry. The 
death of Mr. Kock in 1916, plus the loss of 
Mr. Blackton in 1917, handicapped Vita- 
graph for a time. Last year I announced 
Mr. Blackton's return to the fold and now 
I take great pleasure in informing you that 
Mr. John B. Kock will trv and till his 
fathers shoes by filling the vacancy caused 
by the death of Mr. Quinn. who. I am sure, 
Lf he knew, would he happy at my choice." 

The return of Mr. Hock 'to active service 
in Vitagraph whom he represented for ten 
years from 1906 to 1916 in Chicago, re- 
stores to the film industry three pioneer 
names. His father, William T. Hock, was 
active in Vitagraph from 1897 when he, with 
Messrs. Smith and Blackton, organized the 
companv until his death in 1916. 

Mr. Rock assumed charge in his new office 
immediately. The business policy of Vita- 
graph will undergo no change under his 
management. 

At the time of the announcement of Mr. 
Rock's appointment. President. Smith also 
announced that A. Victor Smith would re- 



turn to active service as assistant to Mr. 
Hock. Mr. Smith is well known to the trade 
as well as in the production field of pictures. 
He served as general sales representative and 
as assistant to the president and production 
manager at the Brooklyn Studios. He left 
that office to enlist with the Motor Transport 
Corps in 1917, where he served as Adjutant 
in the Chief Purchasing Office, A. E. F., 
after which he returned as special sales rep- 
resentative in the home office. 

" I am sure Vitagraph men all over the 
world will welcome the return to active serv- 
ice of the son of on.> of the founders, ' said 
President Smith before his return to Los 
Angeles last week. " There is hardly a pic- 
ture making unit in the United States thai 

son, and because Vitagraph has an estab- 
lished reputation for stability in personnel, 
I am more than happy that Mr. Kock returns 
to active duty. 

" My short visit East in spite of the sad 
mission which brought me to New York has 
given me no little gratification in my review 
of the business progress \ itagraph is en- 
joying." 

Cosmopolitan Productions 
Open on Coast 

Two Cosmopolitan productions received 
their first showings in Los Angeles last Sun- 
day when "The Great White Way" opened 
at" the California Theatre and "Under the 
Red Robe" at the Rialto Theatre. 




John B. Rock ueit), and A. Victor Smith, newly ap- 
pointed executives of Vitagraph 



Brenon Coming East to 
Make "Mountebank" 

Jesse L. Lasky, first vice-president of the 
Famous Plavers-Laskv Corporation, who ar- 
rived in New York 'this week after having 
spent the last two months in Los Angeles, 
announced that Herbert Brenon, who has just 
completed filming Mary Roberts Rinehart's 
storv and play, " The Breaking Point," is on 
his way East "to begin production in the Long 
Island' studio on " The Mountebank," from 
W. J. Locke's novel. 

Mr. Lasky .also made it known that the 
title role of the clown who becomes a briga- 
dier-general has been awarded to Earnest Tor- 
rence. Anna Q. Nilsson will play the femi- 
nine lead. 

Release Dates Set for New 
Hodkinson Pictures 

Definite release dates for the new Hod- 
kinson pictures announced this week, places 
the James Kirkwood-Lila Lee production 
"Love's Whirlpool" as the first to go to the 
exhibitors during the month of March. It 
is set for release on March 2nd; followed by 
the Samuel Grand super-comedv special, 
"Try and Get It" with Brvant Washburn 
and Billy Dove, on March 9th. 

"His Darker Self" the blackface comedy 
feature starring Lloyd Hamilton is set for 
definite release on March 16th. 

Hodkinson Makes Changes 
in Branches 

Lester Tobias formerly associated with the 
Goldwyn sales staff located in the New Eng- 
land territory, has been appointed manager 
of Bodkinson's New Haven, Conn, sub- 
branch, to fill the vacancy caused by the 
transfer of Sam Friedman, to the post of 
manager of the Hodkinson office at Albany, 
N. Y. 

"Wild Oranges" Booked for 
New York Capitol 

The screen version of Joseph Herges- 
heimer's novel, " Wild Oranges," directed for 
Goldwyn Pictures by King Vidor, has been 
booked for the Capitol Theatre. New York, 
for the week of March 2. 

Beaumont Directing "Don't 
Doubt Your Husband" 

Harry Beaumont is back under the Metro 
banner a -a in directing Vio'a Dana in "Don't 
Doubt Your Husband." Miss Dana's fifth 
Metro starring picture this season. 




M arch 7 , 1924 



953 



Bushman on Way to Rome 
for "Ben Hur" 

Francis X. Bushman, who will p?ay Mes- 
sala in Goldwyn's production of "Ben-Hur," 
left Culver City early this week for New 
York, from which he will sail Oil Saturday. 
March Sth. on the S. S. Berengaria for 
Home, whore he will join George Wa'.sb who 
will act Ben-Hur, Director Charles Brabin 
and June Mat his, (roldwyn editorial director, 
who are ready to be<rin photography on the 
film. 

Mr. Bushman will he accompanied by hi- 
sister. Miss Bernadetta Bushman. Mrs. 
Bushman, known professionally as Beverly 
Bayne, will remain in Hollywood with their 
four year old son. 



Next 



Curwood's "Alaskan' 
for Meighan 

James Oliver Curwood's " The Alaskan " 
will be Thomas Meighan's next Paramount 
picture, according to an announcement made 
by Jesse L. Lasky, first vice-president of the 
Famous Players-Lasky Corporation, in charge 
of production, who has just returned to New 
York after having spent the last two months 
in Hollywood. 

Mr. Meighan is now engaged in producing 
" The Confidence Man," a novel by L. \ . 
Erskine and Robert H. Davis, which will be 
published next month in the Argosy All Story 
Magazine. 

Mr. Meighan will begin production on " The 
Alaskan " after the completion of " The Con- 
fidence Man.'' 



Pathe Appoints Two New 
Branch Managers 

Oscar Hanson, who has been in charge of 
the Pathe branch-office at Omaha for the past 
two years, has been appointed manager of the 
Pathe exchange at Detroit. 

T. G. Meyers, who has been serving as sales- 
nun fjoxc. the Pathe office at Chic^gi for over 
sewn years, has been promoted to the man- 
agership of the Omaha exchange, succeeding 
Mr. Hanson -it (hat post. These changes be- 
come effective ai rr.r-e. 



Vitagraph Chief Welcomes 
Brother from London 

GEORGE H. SMITH, managing di- 
rector of the Vitagraph Film Com- 
pany, Ltd., of London, arrived in 
New York on the Berengaria last week 
to visit his brother, Albert E. Smith, 
president of Vitagraph. President Smith 
arrived in New York from Hollywood 
and met the head of the British distribut- 
ing corporation upon his arrival 

The visit celebrates the twenty-sixth 
anniversary month of the organization of 
Vitagraph. President Smith established 
the foreign office in London in 1905 un- 
der the direction of his brother. Mr. 
Smith will go to Hollywood with Presi- 
dent Smith and this will mark the first 
reunion the family has held in several 
years. President Smith's father now re- 
sides in Hollywood, W. S Smith is studio 
manager, and David Smith is now direct- 
ing " Borrowed Husbands " there. 



Pathe Appoints Feature 
Representative 

A further indication of the elaborate plans 
which Pathe has under way for the launching 
in the near future of its new feature product 
comes this week in the form of an announce- 
ment that Frank Harris, formerly branch 
manager for Pathe at St. Louis, has been ap- 
pointed as a special feature representative. 

Part of the feature product which will en- 
gage Mr. Harris's attention in his new ca- 
pacity includes the new Harold Lloyd comedy 
production, "Girl Shy;" the Hal Roach nov- 
elty feature, titled " " The King of Wild 
Horses," which presents an untamed stallion 
in the title role; and another forthcoming 
Hal Roach feature release, " Somewhere in 
Kansas." 



Cruze to Start Work on 
"Enemy Sex" 

Betty Compson will shortly return to Los 
Angeles from New York to play the principal 
featured role in the forthcoming James Cruze 
production, " The Enemy Sex," which is an 
adaptation of the novel by Owen Johnson. 

Cruze will start, the picture early in March. 



"Thy Name is Woman" to 
Open at N. Y . Lyric 

"Thy Name is Woman,'' Fred Nihlo's 
Metro-Louis B. Mayer production, opens an 
engagement at the Lyric theatre. New York, 
on March 3d. 

The cast is headed by Ramon Xovarro and 
Barbara La Marr. with Kobert Kdeson. Wil- 
liam V. Mong, Wallace MacDonald, Edith 
Roberts and Claire MacDowell in the more 
important supporting roles. It is an adapta- 
tion of Benjamin Glazer's American version 
of Karl Schoenherr's play. 

The adaptation and continuity is the work 
of Bess Meredyth. It was personally directed 
by Fred Niblo and photographed by Victor 
Milner with the art direction under the super- 
vision of Ben Carre. 



'Right 



Selznick Acquires 
of Strongest' 

The Selznick Distributing Corporation an- 
nounces that it has acquired and added to its 
list of releases for the coming month "The 
Kight of the Strongest." a Zenith Pictures 
Corporation production featuring E. K. Lin- 
coln. 

The cast supporting the featured player, 
includes George Siegmann, Helen Ferguson, 
Tully Marshakl, June Elvidge, Niles Welch, 
Tom Santschi and Robert Milasch. 

"The Right of the Strongest" is adapted 
from the novel of life in the back-woods of 
Alabama, written by Fiances Nimmo Greene, 
Author of the screen success "One Clear 
Call." The adaptation was made by Doty 
Bobart, and the titles are the work of 
Katharine Hilliker. Edgar Lewis directed. 



Will Novelize "Shooting 
of Dan McGrew" 

Arthur Sawyer, who is supervising the pro- 
duction of "The Shooting of Dan McGrew" 
which Metro will release in March, has en- 
gaged James J. Tynan, well known news- 
paper man and writer of Los Angeles to 
novelize Robert W. Service's famous poem. 
The book will be published by Grosset and 
Dunlap, New York publishers. 




Scenes Descriptive of "Woman Who Give," A Reginald Barker Production, Presented by Louis B. Mayer and Released by Metro. 



96+ 



Motion Picture News 



Independent Plan Would Stop Piracy 

Secret Code Number for Each Release 
Suggested by Special Committee 



THE piracy of film as well as disputes 
or court actions regarding the owner- 
ship of positive prints which often get 
outside of territory, will be a thing of the 
past in one important branch of the industry 
at least, through the adoption of the recom- 
mendations of the committee on film identifi- 
cation of the Independent Motion Picture 



Producers am 
A special c< 
Smallwood, c 
Lowell Russe 
situation for 
ferred with ( 
tion picture 



Arthur .N. 
and John 



A. B 
department 



Manager, mo- 
the Eastman 
presentatives of 



Kodak Company, and with 
some of the laboratories. 

It was agreed during these conferences that 
nothing could be accomplished in the way of 
a protective measure, by photographic or 
mechanical processes, either at the source of 
raw stock manufacture, or at the film labora- 
tories. 

Mr. Blair related to the committee some of 
the experiences of the Eastman company, in 



advantage to each concern but will be a 
great step forward in the united effort to 
eliminate film piracy, as this new means of 
identification will make it possible to 
promptly restore any lost print to its law- 
ful owner. 

The recommendations of this committee 
have been approved by the Independent As- 
sociation, and each company member has 
been requested by President I. E. Chadwick 
to inaugurate the new system at the earliest 
opportunity. 

The adoption of this practical plan should 
effect a very great saving to the distrib- 
utors, exchanges and state right buyers handl- 
ing independent products, eventually solving 
one of the most trying problems with which 
the motion picture industry has been con- 



connection with experiments condu 
also the attempts of the older 
and distributing companies to pron 
tify their prints before release 
laboratories. 

The committee finally decided 
company should adopt a se 
release, which is to be in: 
intervals on the margin 
form in which the secret 
on the film will be careful] 
company, which will keep a 
ticular code assigned t< 

Such action will not 



■.ted by it, 
producing 
ptly iden- 
from the 

that 



,„l, 



code 
1 at 



each 
! or each 
lifferent 
reels. The 
to appear 
led by each 
i record of the par- 
ich release, 
lv prove of direct 



Gruman Assistant Sales 
Chief of Selznick 

David R. Blyth, director of sales and dis- 
tribution of the Selznick Distributing Cor- 
poration, announces the appointment of S. 
Edward Gruman as assistant director of 
sales. 

Mr. Gruman is well known in film sales 
circles, with which he has been associated for 
the past five years. For more than two years 
he was connected with the sales department 
of film booking offices. His first position in 
the Selznick organization was as secretary 
to General Manager Woody. After Mr. 
Woody left the organization, Mr. Gruman 
transferred to the sales department, where he 
has been ever since, acting as assistant to 
Mr. Blvth for some time oast. 




Ruth Roland and Browning 
Form Own Company 

ANNOUNCEMENT was made in 
Los Angeles this week that Ruth 
Roland, well-known serial star, 
and Tod Browning, the director, have 
formed Co-Artists Productions to star 
Miss Roland under Browning's direction. 

"Extravagance" will be the initial pro- 
duction, and it will be filmed at the 
F. B. O. studios, according to the 
announcement. 

Miss Roland is one of the best 
known stars on the screen, having ap- 
peared in a number of Pathe serials and 
several features. Mr. Browning has 
directed many successful productions, 
notably for Universal. 



Sigrid Holmquist Signs 
with Chadwick 

Sigrid Holmquist, international star, has 
been signed by Chadwick Pictures Corpora- 
tion for a principal role in "Meddling Wo- 
men," which will be produced jointly by Ivan 
Abramson and Edmund Lawrence. 

Lionel Barrymore, who is 
"Laugh Clown Laugh" at the 
New York city, will head the cast of players. 
Another star who will also appear in "Med- 
dling Women," is Dagmar Godowskv. 

The engagement of Miss Holmquist was 
consummated this week, contracts having been 
signed in Mr. Chadwick's offices in New York. 

"Meddling Women" is one of a series of 
twelve productions that Chadwick Pictures 
Corporation will produce and release in the 
independent market during 1924-25. 



starring m 
co theatre, 



"King of Wild Horses" 
Due April 13 

" The King of Wild Horses," the love 
story of an untamed stallion, will be avail- 
able for showing on April 13. This is a 
Hal Roach feature produced under the 
direction of Fred Jackman. 

The picture presents a beautiful black 
stallion in the title role. The cast includes 
Edna. Murphy, Leon Barry, Pat Hartigan, 
Frank Butler, Charles Parrott and Sidney 
de Grav. 



Universal Will Start on 
Race Track Story 

Irving Cummings will start production at 
Universal City in a few days of Gerald Beau- 
mont's Tia Juana race track storv, "When 
Johnny Comes Marching Home." Creighton 
Hale, Ethel Shannon and George Cooper will 
head the cast of players. 

The story, originally published in the Red 
Book magazine, will be filmed as a feature 
production and released in five or six reel 
length. 



Scenes from "Nellie, the Beautiful Cloak Model," Goldwyn's Film Version of the Owen Davis Melodrama. 



Vitagraph Names "Between 
Friends" Cast 

President Albert E. Smith of Vitagraph 
has announced the all cast selected for' "Be- 
tween Friends," a picturization of Robert 
\V. Chambers' novel, which J. Stuart Black- 
ton is producing at the Hollywood Studios. 

Lou Tellegen has the principal role. 
Alice Calhoun has the leading feminine role. 
Others selected are Norman Kerry, Stuart 
Holmes, and Anna Q. Nilsson. 



March 1 . 1924 



965 



Grand Meeting Independent 
Producers on Coast 

FOR the purpose of meeting inde- 
endsnt producers and signing up with 
them for eighteen features and a 
number of special productions, Samuel V. 
Grand, President of tha Grand-Asher 
Distributing Corporation, accompanied 
by Edward M. James, attorney for the 
organization, arrived in Hollywood from 
New York this week. 

According to Mr. Grand, the system 
of distribution which will be put into 
effect by Grand-Asher Distributing Cor- 
poration is a development of and im- 
provement upon that recently outlined 
by General Manager Samuel Bischoff. 
On or before March 15th. he states it 
will be in full working order and will 
afford practically 100 per cent distribu- 
tion for independent productions. 



Fox Starts Production on 
"Circus Rider 9 ' 

Production was started this week on "The 
Circus Rider," the latest program feature in 
which William Fox will star Charles Jones. 
William Wellman is directing this picture at 
the Fox West Coast Studios. The story was 
written by Louis Sherwin and the screen 
adaptation is the work of Doty Hobart. 

Marian Nixon, who played opposite Jones 
in "The Vagabond Trail," which will be re- 
leased March 9th. also has the leadng femi- 
nine role in "The Circus Rider." The others in 
the cast include: Jack McDonald, Ray Hal- 
lor, Marguerite Clayton and George Romain. 



Le Saint Chosen to Direct 
"Pal O'Mine" 

Edward J. Le Saint has been chosen to 
direct C. B. C.'s forthcoming production, "Pal 
O'Mine" according to a report just received 
from Harry Colin on the coast. Mr. Le Saint 
lias directed several of C. B. C.'s feature pro- 
ductions in the past, including " Innocence," 
"Discontented Husbands" and "The Marriage 
Market." 



Foreign Rights Sold for 
"Floodgates" 

John L. Russell, President of Lowell Film 
Productions, Inc. announces that he has closed 
a contract with David P. Howells, Inc., the 
terms of which give that organization the 
sole distribution rights to their picture 
"Floodgates" for all territories outside of the 
United States of America and Canada. 



Two More by McDonald 
For First National 

JK. McDonald, producer of "Penrod 
and Sam" and "Boy of Mine" will 
* make at least two more pictures 
for First National under a new contract 
awarded him by that company in recog- 
nition of the success of his first two pro- 
ductions. 

The forthcoming story tentatively 
titled "The Goof," is a com2dy in which 
Lloyd Hamilton and young Ben Alexan- 
der will share starring honors. A direc- 
tor is yet to be named. 

Production on the third McDonald 
picture for First National will start as 
soon as a cast is assembled. 



Fitzmaurice Starts Work on 
"Cytherea" 

Following the arrival on the coast of Lewis 
Stone, Alma Rubens, Irene Rich and Con- 
stance Bennett, George Fitzmaurice has 
started " shooting " the Joseph Hergesheimer 
novel, "Cytherea" at the United Studios. 

In accordance with Samuel Goldwyn's re- 
cently announced policy of confining his pro- 
duction to the Pacific Coast, Mr. Fitzmaurice 
has established permanent producing head- 
quarters at the United plant where the 
majority of western-made First National pic- 
tures are produced. 

The new adaptation of "Cytherea" has been 
finished by Frances Marion and the picturiza- 
tion will he staged in its entirety in Southern 
California where the necessary locales of the 
story can he reproduced effectively. 

Robert Sellable continues with Fitzmaurice 
as business manager as do Arthur Miller, 
chief photographer and Sheridan Hall, assist- 
ant directors. Ben Carre, recently art direc- 
tor for Joseph M. Schneck Productions, has 
been engaged by Fitzmaurice in a similar 
capacity. 



Rau is Again Managing 
Universal Units 

" Billy " Rau, veteran unit production man- 
ager at Universal City, who for months has 
been absent from his desk on account of ill- 
ness which necessitated weeks in the hospital 
and a long trip to regain his health, is again 
managing units at Universal City. He re- 
Mimed his old desk last week. 

Rau will manage four units, one to he the 
Robert Hill unit, producing Laura LaPlante 
plays. Another, directed by Edward Laemmle, 
feauring Billy Sullivan in " Fast Steppers " 
series adapted from Gerald Beaumont's rac- 
ing stones. The other two have not yet been 
assigned. 



Marie Prevost, Monte Blue 
Sign with Warners 

Co-incident with the announcement of an 
even larger production schedule for the year 
192-1—1925 than the eighteen features outlined 
under the 1923 program comes word from 
the Warner Brothers studio that Marie Pro- 
vost and Monte Blue, whose contracts expired 
this month, have been signed to new con- 
tracts covering a period of years. 



"Yankee Consul" Composer 
Directs at Premiere 

Dr. Alfred G. Robyn, composer of the 
melodies in the original musical comedy, "The 
Yankee Consul," directed the Central theatre 
orchestra in New York at the Broadway pre- 
miere of Douglas MacLean's picture of the 
same name. All of the song hits of the 
original production were played. MacLean 
expressed his appreciation in a wire to Dr. 
Robyn. 



GIRLS' GLAD RAGS NIGHT. T. N. T. 
MARCH 29. 

TO THE LADIES. T. N. T. HOTEL 
ASTOR, MARCH 29. 

BAD TIME STORIES AT 8. T. N. T. 
ASTOR. 

DON'T BE LATE. T. N. T. Soup at 7. 
MARCH 29. 



Selznick Fixes Release 
Dates on Features 

THE Selznick Distributing Corpora- 
tion announces that release dates, 
have been set on the following 
features, to be issued within the next 
month : 

February 23— "Flapper Wives," the 
Jane Murfin production with Rockcliffe 
Fellowes Mav Allison. Vera Reynolds, 
Edward Horton. Harry Mestayer. Wil- 
liam V. Mong and Brawn, son of Strong- 
heart. 

March 8 — "Pagan Passions," by Grace 
Sandcson Michie, with Wyndham 
Standing. Rosemary Theby, June El- 
vidge, Tully Marshall and Raymond Mc- 
Kee. 

March 15— "The Right of ths Strong- 
est " a Zenith picture with E. K. Lincoln, 
Helen Fergu~on, Tully Marshall, June 
Elvidge. George Siegmann and Tom 
Santschi. 



Talmadge Studios Leased 
by Chadwick 

Announcement was made this week by I. E. 
Chadwick, President of Chadwick Pictures 
Corporation, of the leasing by that independ- 
ent producing and distributing firm of the 
former Talmadge studios. East 48th street, 
New York City. 

There the eastern unit of the Chadwick 
producing organization will turn out four of 
the twelve productions slated for release in 
the independent market during 1924-25. The 
first production will be "Meddling Women," 
starring Lionel Barrymore. It will be started 
next week. 

Ivan Abramson will make this picture. 

John Gorman, who signed with Chadwick to 
produce a series of four specials, has selected 
"The Painted Flapper" for his first vehicle. 

Lewis Allan Browne has been engaged to 
write the continuity. 



De Luxe of Philly Gets 
"Lost in Big City" 

" Lost in a Big City," the Arrow Special 
starring John Lowell and featuring Jane 
Thomas and Baby Ivy Ward, has just been 
secured by the De Luxe Film Company of 
Philadelphia for Eastern Pennsylvania, 
Southern New Jersey and Delaware. De 
Luxe is working out an extensive exploita- 
tion campaign for the larger places in the 
territory which will include the personal ap- 
pearance of Baby Ivy Ward. 



Warren Joins Paramount 
Sales Board 

FAMOUS PLAYERS-LASKY COR- 
PORATION announces the en- 
gagement of F. B. Warren, effective 
immediately. Mr. Warren will have 
a seat on the sales board of the company, 
which is headed by S. R. Kent, General 
Manager of Distribution, and will serve 
in a consulting capacity in the merchan- 
dising end of the company's business. He 
was one of the original vice-presidents of 
Goldwyn at the time of its formation and 
later the chief opsrating executive of As- 
sociated Producers. 



966 



Motion Picture X c w s 



Three Universal Jewels 
for Spring Release 

UNIVERSAL has definitely scheduled 
three big Universal Jewel produc- 
tions for Spring release. They are 
" Fools H : ghway," the Mary Philbin 
picture, " The Law Forbids," the second 
feature producton with Baby Peggy, and 
" The Storm Daughter," Priscilla Dean's 
last Universal picture. 

These Jewels will afford one release a 
month during the Spring. " Fools High- 
way" will be the March release, "The 
Law Forbids " the April release, and 
" The Storm Daughter " the May release. 
Together with "A Lady of Quality," Uni- 
versal January Jewel, and " Sporting 
Youth," that company's February Jewel, 
they make a strong aggregation of re- 
leases for the opening months of 1924. 



Paramount Month Spon- 
sored by Government 

Official governmental sponsorship has been 
given Paramount's first greater movie sea- 
son in Australia, according' to cab'e advices 
received by Joseph H. Seidelman, acting 
manager of the Foreign department of the 
Famous Plavers-Laskv Corporation. Dr. 
Page, the acting prime minister of Australia, 
has just issued a proclamation designating 
the month of March as Paramount Greater 
Movie Season and has urged all of the 
citizens of the country to join the Paramount 
organization in its campaign for better 
motion pictures. 



New Salesmen Named on 
Hodkinson Staff 

The Hodkinson Corporation announces the 
appointment of " Doc " Smith, former 
salesman for Pathe and Universal, as a mem- 
ber of their field organization in the Pitts- 
burgh territory, and the appointment of 
Henry Wi'kinson, former Buffalo branch 
manager for Realart, as a member of the 
sale- staff in Hodkinson's Buffalo branch. 

Will Reproduce Battle of 
San Juan Hill 

The battle of San Juan Hill will be repro- 
duced in the picturization of the romantic life 
of Theodore Roosevelt, according to announce- 
ment by Alf Colliding who will direct the pro- 
duction. II is said that approximately two 
thousand ex-soldiers will be used in the battle 
scene. Release of the picture will be through 
United Producers and Distributors. 



Record First Runs Claimed 
For "Lilies of Field" 

ILIES of the Field," the initial 
I production of Corrine Griffith 
-^-^Productions, Inc., distributed by 
First National Pictures promises to sur- 
pass records for simultaneous first runs, 
according to First National. This picture, 
with Corinne Griffith and Conway Tearle 
in the featured roles, was completed sev- 
eral weeks ago Its general release date 
has been set for the third week in March. 
According to the First National Home 
Office, fully one hundred first run thea- 
tres will present the picture beginning 
March 16th. 



Paramount and Hodkinson 
Exchange Stars 

Under a temporary exchange arrange- 
ment between the Hodkinson Corporation and 
Famous Players-Lasky, Betty Compson will 
return to Los Angeles to appear in a Para- 
mount production under the direction of 
James Cruze, while Lois Wilson will be 
loaned to the Hodkinson Corporation to stat- 
in the Cosmo Hamilton story "Another 
Scandal" to be produced at Miami, Florida, 
under the direction of E. H. Griffith. 

Betty Compson will leave for the coast im- 
mediately upon completion of the Alan 
Crosland production ".Miami" now being made 
in Florida for release through the Hodkin- 
son Corporation, and under the agreement 
she will return East when the James Cruze 
picture is completed to star in her second 
picture for the Hodkinson Corporation, 
under the direction of E. H. Griffith. 

Miss Wilson is now appearing opposite 
Rudolph Valentino in "Monsieur Beaucaire" 
and as soon as this production is completed 
she will leave for Florida to begin work in 
"Another Scandal." . 



Two Fox Specials Being 
Edited on Coast 

Two William Fox special productions sched- 
uled for early re'ease are now being edited at 
the Fox West. Coast Studios, "The Arizona 
Express" and "The Plunderer." 

"The Arizona Express" is a Tom Bucking- 
ham production adapted from the- stage melo- 
drama by Linco'n J. Carter. David Butler 
and PauMne Starke have the leading roles. It 
will be released March 23d. "The Plunderer," 
a George Archainbaud production, is the pic- 
i uri/ation of the novel by Roy Norton. Frank 
Mayo and Evelvn Brent are the featured 
p'avers. This picture will be released on 
March 3()th. 

Keaton Progressing With 
"Sherlock Junior" 

Buster Keaton reports progress w r ith his 
latest feature length comedy for Metro, 
" Sherlock Junior." Keaton is directing the 
picture, which was written by Jean Havez, 
Joe Mitchell and Clyde Bruckman. It is a 
Joseph M. Schenck presentation. 

Included in the cast are, Kathryn McGuire, 
Ward Crane, Jane Connelly, Erwin Con- 
nelly, Dad Keaton, Fort West, John Patrick, 
Horace Morgan, George Davis and Ruth 
Holley. 



New Theories Are Claimed 
For "Visions" 

Final scenes are being shot by United Pro- 
ducers and Distributors at the Ho%W 1 

Studios on a picture being made under the 
working title of " Visions." It is said by the 
producers I hat the picture is being made under 
new theories by which they hope to revolu- 
tionize the industry. 

Delbert E. Davenporl is the inventor of 
new processes said to be involved. He is 
an executive of United Producers and Dis- 
tributors. Previews of the picture will be 
-Men in Los Angeles and New York in the 
near future. 



JOIN THE SOUP CHORUS AT 7. 
T. N. T. MARCH 29. 

MAKE IT SNAPPY—SOUP AT 7— 
T. N. T. ASTOR. 



William Farnum Signs Long 
Paramount Contract 

WILLIAM FARNUM, one of the 
best known screen and stage 
stars, has signed a long-term 
contract to star in Paramount pictures, 
it was announced yesterday by Jesse L. 
Lasky, first vice-preseident of the 
Famous Players-Lasky Corporation. 

Mr. Farnum, who has been resting for 
the last year, will leave for Hollywood 
Thursday to begin preparations for his 
first picture. The title has not yet been 
announced, but Mr. Lasky made it 
known that the picture will be produced 
by Wallace Worsley, whose latest pro 
duction, "The Hunchback of Notre 
Dame," has been acclaimed as one of 
the biggest successes of the season. 



"Wandering Husbands" New 
Hodkinson Title 

" Wandering Husbands " is the final title 
selected for the second James Kirkwood-Lila 
Lee production in the series of Hodkinson 
releases. 

The working title of this picture, " Love 
and Lies " was originally scheduled for its 
release title but owing to its similarity to 
the title of a production already on the 
market, it was deemed advisable to change 
it to a name more distinctive. 

" Wandering Husbands " will follow 
" Love's Whirlpool." 

Metro Picture Features Film 
Carnival 

One of the important features of the Film 
carnival at the Plaza Hotel last week was the 
presentation in the Plaza projection room of 
the technicolor reel of the Metro picture, "The 
Univited Guest" which is released this month. 
Miss Jean Tolley who appears in "The Un- 
invited Guest," made a personal appearance 
after the presentation and related some of the 
incidents of production. 



Cosmopolitan Releases 
"Great White Way" 

"The Great White Way," Cosmopolitan's, 
surprise picture which has played for three 
months at the Cosmopolitan Theatre, New 
York, closing its engagement last week, was 
released on Saturday, February 16th, for 
general presentation in the leading cities of 
the country. 



Goldwyn to Make Second 
"Potash, Perlmutter" 

SAMUEL Goldwyn. releasing through 
Associated First National Pictures, 
Inc., left New York last Sunday for 
Los Angeles where he will produce a 
second "Potash and Perlmutter." 

This second production titled "Potash 
and Perlmutter in Hollywood" will bring 
Abe snd Mawruss back to the screen in 
a film version of "Business Before Pleas- 
ure," Montague Glass' stage play which 
depicts the famous partners engaged in 
the complexities of the motion picture 
business. 

Director, cast and scenario writer will 
be announced when Mr Goldwyn ar- 
rives on the Coast. 



M arch 1 , 19 2 4 



967 




st Run Theatres 




NEW YORK CITY 

Capitol Theatre — 

Film Numbers — Scaramouche (Me- 
tro). 

Musical Program — Prologue to 
feature, in two scenes (Divertise- 
mc-nts). 

Mark Strand Theatre — 

Film Numbers— The Hunchback of 
Notre Dame ( Universal }, Mark 
Strand Topical Review, Selected ) . 

Musical Program — Prologue to 
Feature (Mark Strand Ensemble) 
Solo (Organ), Prelude (Or- 
chestra). 

Rivoli Theatre — 

Film Numbers — Shadows of Paris 
(Paramount), Rivoli Pictorial 
(Selected), Temple Dance and 
Bubble Dance (Phonofilm), 
My Friend (Educational). 

Musical Program — "Robespierre" 
(Overture), "Caro Nome" (So- 
prano Solo), "Golliwog Cake 
Walk" (Divertisemcnt). 

Rialto Theatre — 

Film Numbers — Twenty-one (First 
National), Rialto Magazine (.Se- 
lected), He Loops to Conquer 
( Universal ) . 






RUPERT HUGHES STIRRING MARRIAGE MIXUP 

1ICU M/TU WISDOM. HUMOR AND n*i.T U - trankiv ano e F ABU SSI* fOLD 


<?Eorjof wals- 




RENO 






* ■ 1 

IS AMERICA SAFE FOR MATRIMONY? •' 
















1 . ™ J/P^^*-^ 





Musical Program — "The King Hath. 
Said" (Overture), RiesenfeM's 
Classical Jazz, (Orchestra), Lil- 
lian Powell (Divertisement). 

Cosmopolitan Theatre — 

Film Numbers — Yolanda (Cosmo- 
politan), premiere. 

Central Theatre — 

Film Numbers — The Yankee Con- 
sul (Assoc. Exhibs.), premiere. 

Cameo Theatre — 

Film Numbers — When a Man's a 
Man (First National), continued. 

Gaiety Theatre — 

Film Numbers — The Dramatic Life 
of Abraham Lincoln (Rockett). 

Geo. M. Cohan Theatre — 

Film Numbers — The Ten Com- 
mandments (Paramount), con- 
tinued. 

Lvric Theatre — 

Film Numbers— The White Sister 
(Metro), continued. 

Criterion Theatre — 

Film Numbers — The Covered 
Wagon (Paramount), continued. 

BROOKLYN 

Mark Strand Theatre- 
Film Numbers — The Marriage Cir- 
cle (Warner Brothers) Topical 
Review (Selected). 
Musical Program — "Evolution of 
George M. Cohan", including 
"I'm a Yankee Doodle Dandv". 
"Marv Is a Grand Old Name", 
"Till My Luck Comes Rolling 
Along", "It's a Grand Old Flag" 
and "Over There", (orchestra, 
chorus and ballet). "Viennese 
Impressions", including "The Old 
Refrain", "Vienna B e a u t i e s", 
"Paradise" and "Aug Wieder- 
sehn" (Prologue to feature I. 

CHICAGO 



Lock 's Park- and Mull theatres used 
tin." ml iii Cleveland on " Black 
Oxeri " (First tfat'l). 



Chicago Theatre — 

Film Program — Painted 

(First National) Liter; 

(Hodkinson) News W 
ing Finance (Educatioi 
Musical Program — "La 
(Overture) The Ritz 
singing, "Easy Melodv 
Down Yonder in the Corn Field. 
"Old Medley," and "The Gospe 
Train." (Specialtv) "I wonde 
Who's Dancing With Her Now, 

(Organ) "At Valley Forge, 

(Presentation). 



Peopl 
rv Diges 
eklv, Fl] 



\\ 



Tivoli Theatre — 

Film Numbers— (Assoc. Exhib.) 
Weeklv, Digest, Scenic, Going 
Up, About Face. (Educational). 

Musical Program — " S 1 a v i s c h e 
Rhapsodie," (Overture) "Blue 
Grass Blues." "The Great Lov- 
ers," (Presentation) "The One I 
Love Belongs To Somebody 
Else," (Organ Solo). 

Riviera Theatre — 

F i 1 m Number s — Whv Worrv, 
(Pa the) 

Musical Program — "American Fan- 
tasy," (Overture) "In A Rose 
Bovver," (Presentation) 

Roosevelt Theatre — 

F i 1 m N u mlier s — Scaramouche, 
(Metro). 

Woodlawn Theatre — 

Film Number — The Humming Bird, 
(Paramount) New Weekly, 

(Pathe) No Noi'se, (Pathe). 

Musical Program — Clippings from 
the Jazz Bag, (Overture) Xylo- 
phone Solo, Musical Bon Buns. 
Specialty). 

McVieker's Theatre - 

Film N u m b e r s — Fun From The 
Press, (Hodkinson) Pied Piper 
Malone (Paramount) Aesop Fab- 
le, (Pathe). 

Musical Program — " Chopiniana," 
(Overture) "George Washing- 
ton" (Presentation) Prologue 
from "Pagliaccia," (Specialtv) 
"A Grecian Legend." (Presenta- 
tion) 

Stratford Theatre- 
Film Numbers— Weekly, (Pathe) 

The Humming P.ird (Paramount) 

No Noise, (Pathe). 
.Musical Program— "I Love You," 

"Every Night I Cry Myself To 

Sleep Over You," (Overture). 

Brooks & Ross, (Specialty) "On 

The Radio," (Organ Solo). 
Randolph Theatre — 
Film Numbers — Sporting Youth 

(Universal), International New*. 

f Universal) An Oriental Game, 

(•Universal). 



NEWARK 



Branford Theatre — 

Film Number — Name the Man 
(Goldwyn), Sunday Calm 
(Pathe), Topics of the Day 
(Pathe), Branford Review of 
Events (Selected). 



Musical Program — "I hinting 
Scene" (Overture). 'Massa's in 
de Cold, Cold Ground" and "Old 
Black Joe" (Baritone Sol,,). 

LOS ANGELES 



Grauman's Metropolitan The- 
atre — 

■Film Numbers—The Love Master 
(First National) Inbarl the Sailor 
'Pathe). 

Musical Program — ''Raymond" 
(Overture) "Faust" (Popular 
Presentation). 

Grauman's Million Dollar The- 
atre — 

Film Numbers — The Humming Bird 
(Paramont). 

Musical Program— Overture, from 
"Mignon" and Film 

Film Numbers— Under The Red 
Robe (Cosmopolitan), One 
Spooky Night (Patbe). 

Musical Program — Musical Score 
for Feature. 

Loew's State Theatre — 

Film Numbers — Twenty-One (First 
National) Uncle Sam (.Educa- 
tional), Pictorial Review 

Musical Program — Selections from 
"Madame Sherry 1 ' "Orange Blos- 
soms" (Musical Comedy with 
Knickerbocker Svncopators) . 




"Pleasure Mad.' is a sympkony 
5>" of life, in crashing cymbals 
and- muled strings t£rt 

HUNTLEY GORDON MARY A.LOEN 

NORMA SHEARER WILLIAM COLLIER^ 

WINFRED BRYSON WARD CRANE 

FRED TRUESDELL JOAN STANDING 




strikinrj hand drawn ad on "Pleas- 
ure Mad" (Metro) at the Strand 
theatre, De* Moines. 



968 



Motion Picture News 



California Theatre — 

Film Numbers — The Great White 
Way (Cosmopolitan), Magazine 
News. 

Musical Program — "Light Cavalry" 
(Overture), "Serenata" (Orches- 
tra). 

Mission Theatre — 
Film Numbers— The White Sister, 
(Metro). 

Musical Program — "Kamenoi Ost- 
row" (Orchestra). 

Clune's Theatre — 

Film Numbers— George Washing- 
ton, Jr., (Warner Bros), Done 
In Oil, (Educational). 

Musical Program— "When You and 
I Were Young Maggie" (Organ 
Solo). 

Hillstreet Theatre — 

Film Numbers — Madness of Youth 
(Fox), Cap'n Kidd (Serial), Uni- 
versal Comedy, International 
News, Aesop Fable (Pathe). 

Musical Program — Vaudeville. 

Graimian's Hollywood Egyp- 
tian Theatre — 

Film Numbers — The Ten Com- 
mandments (Paramount), con- 
tinued. 

Criterion Theatre — 

Film Numbers — Scaramouche (Me- 
tro), continued. 

Tally's Theatre- 
Film Numbers — When a Alan's a 
Man (First National), My Friend 
(Educational). 

Musical Program — Vaudeville. 

Miller's Theatre — 

Film Numbers — Throught The Dark 
(Cosmopolitan), Uncensored Mo- 
vies, (Pathe). 



LOEWS STATE 



and all week 



CHARLES 




""-Courtslrip of 
mylesSlatipisli 

With 

ENID BENNETT 

as PRISCILLA 



A TRKMENDOUS HIT! 

SINGING SHERWOODS 



NEXT WKKK 



Musical Program — Selections from 
"Bombo" (Overture), "When 
Irish Eyes Are Smiling" (Or- 
chestra). 

SALT LAKE CITY 

American Theatre — 

Film Numbers — A Woman of Paris 
(United Artists), Fox News, 
Felix the Cat (S. R.) Fun From 
The Press (Hodkinson). 

Kineina Theatre — ■ 

Film Numbers — St. Elmo (Fox), 
Quit Kidding (Universal), In- 
ternational News, Topics of the 
Day, (Pathe). 

Pantages Theatre — 

Film Numbers — Fashion Row 
(Metro). 

Paramount-Empress Theatre — 

Film Numbers — Shadows of Paris 

(Paramount), Fighting Blood, (F. 

B. O.), Pathe News. 
Victory Theatre — 
Film • Numbers — The Virginian 

(Preferred), Aesop Fable 

(Pathe), Pathe News. 

■ST. LOUIS 

Grand Central, \\ est End Lyric 
and Capitol Theatres — 

Film Numbers — Little Old New 
York (Cosmopolitan). 

Musical Program — Special orches- 
tral music score, "At Dawning," 
"I Love Mizzoura" (Organ). 

Dehnonte Theatre — - 

Film Numbers — Fashion Row 
(Metro), International News, Fun 
From the Press (Hodkinson). 
Musical Program — Band Box Girrs 
Revue. Orchestral numbers. 

Missouri Theatre — 

Film Numbers — Shadows of Paris 
(Paramount), Pathe Comedy. 
Missouri Magazine. 

Musical Program — Special stage pre- 
sentation. "Queen of Sheba" and 
"Sweet Butter" (orchestra), 
"Chansonette" and "When Its 
Night Time in Italy." (Organ 
Solo). 

King's Theatre — 

Film Numbers — The Rendezvous 
(Goldwyn), International News, 
Felix Cat Cartoon, (Fine Arts S. 
R.), The Weakling, (Fox). 

Musical Program — Orchestral and 
organ numbers. 

Rivoli Theatre — 

Film Numbers — Jack O' Clubs 
(Universal), International News, 
Fun From the Press (Hodkin- 
son), Universal Comedy, Felix 
Cat Cartoon (S. R.). 

William Fox Liberty The- 
atre — 

Film Numbers — The Shadows of 
the East (Fox), The Weakling 
(Fox), Fox and Educational 
News. 

Musical Program— Orchestral and 



RENDEZVOUS' 



Distinctive ad on " The Cotirtxhip of 
Mules Standish," (Akko. Exhibs) at 
Loeic's State theatre, Cleveland. 



ROCHESTER 



Eastman Theatre — 

Film Numbers— The Marriage Cir- 
cle (Warner Bros.) Olympic 
Mermaids (Pathe), Eastman The- 
atre Current Events, (Selected). 

Musical Program— Selections from 
"The Nutcracker" Sum: ( Over- 
ture), Prologue from "Pagliacci" 
(Specialty), "Capriccio" (Three 
Flutists). 




KANSAS CITY 

Newman Theatre — 

Film Numbers — The Eternal City 
(First National), Newman News 
and Views (Pathe and Kino- 
grams.) 

Musical Program — " II Trovatore " 
(Overture), Bernard Ferguson 
and Helen Newitt (Vocal), Karl 
Karey, Raymond and Lyte 
(Society Entertainers), Novelty 
Singing Orchestra, Recessional 
(Organ Solos). 

Liberty Theatre — 

Film Numbers — Rosita (United 
Artists), Girls Will Be Girls 
(Universal) International News 
Pictorial. 

Musical Program — Special Selec- 
tions (Overture), "Adoration 
Waltz Song" (baby soprano), Re- 
cessional (Organ Solos). 

Royal Theatre — 

Film Numbers— In The Palace Of 
The King (Goldwyn) Royal 
Screen Magazine (Pathe and 
Kinograms). 

Musical Numbers — Atmospheric Se- 
lections (Overture), Recessional 
(Organ Solos). 

Mainstreet Theatre — 

Film Numbers — George Washing- 
ton, Jr (Warner Bros), Pathe 
news. 

Musical Program — Popular Selec- 
tions (Overture), Recessional 
(Organ Solos). 

Pantages Theatre — 

Film Numbers — Pleasure Mad 

(Metro), Pathe News. 
Musical Program — Selections 

(Overture), Recessional (Organ 

Solos) . 



INDIANAPOLIS 

Colonial Tbeatre — 

Film N u m b c r s — In Search of a 
Thrill (Metro), Horseshoes 
(Pathe). Pathe News. 

Musical Program — American Har- 
monists and Melody Sextette 
playing popular selections. 



Apollo Theatre — 

Film Number s— You Can't Get 
Away With It (Fox); Be Your- 
self (Fox) ; Fox News Weekly. 

Musical P r o g r a m — "Sam Jones 
Blues" (vocal). 

Circle Theatre — 

Film Numbers — The Hunchback of 
Notre Dame (Universal) ; Inter- 
national News. 

Musical Program — "Ave Maria" 
(cello solo). 

CINCINNATI 

Capitol Theatre — 

Film Numbers — The Eternal City 
(First National) Capitol News 

Musical Program— Orchestra. 

Walnut Theatre— 

Film Number— Little Old New 
York (Cosmopolitan) continued, 
Pathe News, Aesop Fable 
(Pathe), 

Musical Program — Orchestra. 

Cifts Theatre — 

Film Number — Richard the Lion 
Hearted (Allied P. & D.) con- 
tinued, Fun From The Press 
(Hodkinson). 

Strand Theatre — 

Film Numbers — Maytime Pre- 
ferred) Pathe News, Aesop Fable 
(Pathe). 

Lyric Theatre — 

Film Number — The Humming Bird 
(Paramount) International News 

ST. PAUL 

Capitol Theatre — 

Film Number — Shadows of Paris 
(Paramount) Capitol Snickers 
(Selected) Capitol Digest (Se- 
selcled) Neck and Neck (Educa- 
tional). 



GBJenEydk'f 



M. to 11.30 I 



All This IVeeh 
BEGINNING r 3;;™. "'L'.-"' TONIGHT 




under the Red Rube 
ROBERT B.MANTELL 

ALMA REUBENS and JOHN CHARLES THOMAS 

it's it's it's 

lavish thrilling romantU 



Direct From a 
''Phenomenal 2 Months' 
Ran on Broadway 



March 1, 1924 



969 



Musical Program — "The Beautiful 
Galathea" (Overture) Leigh and 
Plante (Novelty Musical Skit) 
"Gianina Mia from "The Butter- 
fly" (Soprano solo). "Spring 
Song" (Organ Solo). 



SAN FRANCISCO 



Loew's Warfield Theatre — 

Film Numbers — The Love Master 
(First National) Neck and Neck 
(Educational) Kinograms (Edu- 
cational) Pathe News. 

Musical Program — Music of the 
North to correspond with picture. 
Aileen Stanley (Vocal). 

Imperial Theatre — 

Film Number — The Humming Bird 
(Paramount) continued. 

California Theatre — 

Film Number — Unseeing Eyes 
(Cosmopolitan) Here and There 
(Educational ) International 
News. 

Musical Program — "Martha" (Over- 
ture) "I Hear You Calling Me 
(Vocal) "Evening Star" (String 
Bass Solo) "Rigoletto" (Quar- 
tette) Violin Solo). 

Granada Theatre — 

Film Numbers — Heritage of the 
Desert (Paramount) So this is 
Hollywood (F. B. O.) Fox News. 

Musical Program — Selections from 
"Faust" (Overture) Meditation 
from "Thais" (Specialty '"Sittin' 
In A Corner" "You're In London 
With Everyone" (Vocal) "Ameri- 
can Patriot" L T nder the Chande- 
lier" (Russian Ballet and Sing- 
ing). 

Cameo Theatre — 

Film Numbers — Tack O' Clubs 
(Universal) Quit Kiddin' (Uni- 
versal) International News. 

Musical Program— "Irish Moon" 
(Overture) "Cohan Medley (Se- 
lection by San Francisco Police 
Quartette") . 

Strand Theatre — 

Film Numbers— The Isle of Vanish- 
ing Men (S. R.) Some Nurse (S. 
R.) Kinograms. 

Musical Program — Selections from 
"I'rnee o»" Pilscn" (Overture). 



SEATTLE 



Blue Mouse Theatre — 

Film Numbers — Scaramouche (Me- 
tro) continued. 
Coliseum Theatre — 

Film Numbers — Boy of Mine (First 
National ) Fun From The Press 




Showing how the Rialto theatre. 
Vmiilin, ailrertised '• Flaming Youth " 
{First \at'l). 




The lihic Mouse theatre. Seattle. 
USed tliix ad on " Name the Man " 
(Goldwyn). 

(Hodkinson) Oh Girls (Educa- 
tional) Kinograms and Pathe 
News. 

Musical Program — "Poet and Peas- 
ant (Orchestra). 

Columhia Theatre — 

Film Numbers — Hook and Ladder 
(Universal), Felix out of Luck 
(S. R.), The Tough Tenderfoot 
(Comedv), International News. 

Musical Program— "La Boheme" 
(Overture) Monocle Dance 
(Specialty) Spring Fashion Show 
(Specialty). 

Hellig Theatre — 

Film Numbers — The Way of a Man 
(Pathe), Topics of the Dav 
( Pathe) That Oriental Game 
(Comedy). International News. 

Musical Program— 'Old Folks at 
Home" (Specialty), "Somebody's 
Wrong (Specialty). 

Liberty Theatre — 

P~ilm Numbers — Pied Piper Malone 
(Paramount) lean of Hecita 
Head (Scenic) Dogs of War 
(Comedy) International and 
Liberty News. 

Musical Program — Specially Ar- 
ranged Prelude, "I Love You" 
(Vocal). 

Strand Theatre- - 

Film Numbers— Shadows of Paris 
(Paramount), Animal Athletes 
(Pathe), Fool Proof (Educa- 
tional ) . Kinograms. 

Musical Program — Selections from 
"Up She Goes" (Orchestra). 

Winter Garden Theatre — 

Film Numbers — The Gun Fighter 
(Fox), Canadian Alps (Fox), 
The Night of Nights (Fox), Fox 
News. 



BUFFALO 



Shea's Hippodrome — 

Film Numbers — Big Brother (Para- 

Exhlbitors)? mg Current /ft enl s, 
(Pathe and International News). 
Musical Program— "The Bartered 
Bride" (orthestra overture), Vo- 
cal selections by Frank Corbett. 
tenor. 

LaFayette Square Theatre — 

Film Numbers — You Can't Get 
Away With It (Fox), "Snub" Pol- 
lard comedy, Current Events 
(Fox News). Personal appear- 
ance of Mrs. Sidney Drew. 
Musical Program — Selection from 
"Lolly Pop" (orchestra). "Mind- 
ing My Own Business," (Comedy 
organ number). 



Loew's State Theatre — 

Film Numbers— The Man Life 
Passed, by (Metro), The Speeder 
(Educational), Current Events 
(Pathe News). 

Musical Program — Medley of Popu- 
lar Airs by (Orchestra). 

New Olympic Theatre — 

Film Numbers — April Showers 
(Preferred) The Mandarin 
(comedy), Current Events, (In- 
ternational News). 

Musical Program— Old time Irish 
Songfest by Charles Sanders, 
vocalist and William Wirges, or- 
ganist. 

Palace Theatre — 

Film Numbers — Salome, (United 
Artists) first half; Monna Vanna, 
(Fox), last half. 

Shea's North Park Theatre — 

Film Numbers — Little Old New 
York (Cosmopolitan), (first 
half), Rouged Lips (Metro) last 
half; The Chronicles ot America, 
Columbus (Pathe), Current 
Events, (Pathe and International 
News). 



OMAHA 



Strand Theatre — 

Film Numbers — Pied Piper Malone 
(Paramount), About Face, (Ed- 
ucational), Current Events, (Fox 
News). 

Musical Program — "I Wonder 
Who's Dancing With You To- 
night," (baritone solo) "Poet and 
Peasant," (Overture). 

Rialto Theatre — 

Film Numbers — The Call of the 
Canyon (Paramount), The Bron- 
cho Express (Educational), Cur- 
rent Events, (Kinograms). 

Musical Program— "The Village 
Orchestra," "March of the Toys," 
(Overture), "The West, the Nest 
and You," (Organ solo), "Where 
the Lazy Daisies Grow," (Exit 
March). 

World Theatre- 
Film Numbers — Purple Highway 
(Famous Players) .Cornfed Sleuth 
(Universal), Shooting the Earth 
(Educational). 
" Musical Program — Six acts of 
vaudeville. "Hoola Lou," (Or- 
gan solo). 

Empress Theatre — 

Film Numbers— Luck (S. R.), 
Watch Papa (Universal), Gump 
Comedy No. 1 (Universal), 
Ogling Ogre (Educational). 

Sun Theatre — 

Film Numbers — Rosita (United 
Artists), Current Events (Inter- 
national News), The Flower Girl 
(Universal). 



CLEVELAND 



Stillman Theatre — 

Film Numbers — White Sister, (Me- 
tro), continued. 

Musical Program — Score to "White 
Sister." 

Mien Theatre — 

Film Numbers — The Yankee Con- 
sul (Associated Exhibitors) Un- 
censored Movies (Pathe), My 
Friend (Educational), Pathe 
News. 

Musical Program — "Symphonic 
Bananas" (Jazz overture for Jazz 
Week, jazzing well-known selec- 
tions). Other Jazz selections. 



State Theatre — 

Film Numbers — Rendezvous (Gold- 
wyn), One Spooky Night 
(Pathe), Fun From the Press 
(Hodkinson) International News. 

Musical Program — "Maybe She'll 
Write Me, Maybe She'll Phone 
Me, Maybe She'll Radio" and 
"Why Did I Kiss That Girl?" 
(Band numl)ers), "12 O'Gock at 
Night" (Vocal) Special score of 
all-Russian numbers (orchestral). 

Park Theatre — 

Film Numbers — The Love Master 
(First National), Such is Life 
(Universal), Fun from the Press 
(Hodkinson), Kinograms. 

Musical Program — "Poet and Peas- 
ant" (overture), "The Whistler 
and His Dog," "Mamma Goes 
With Papa" (Jazz). 

Reade's Hippodrome — 

Film Numbers — No Mother to 
Guide Her (Fox), Leather 
Pushers (Universal), Interna- 
tional News. 

Musical Program — Selections from 
"The Music B'ox Revue" (over- 
ture). 

Standard Theatre — 

Film Numbers — A Breathless Mo- 
ment (Universal), You're Next 
(Universal), International News. 



DES MOINES 



Des Moines Theatre — 

Film Numbers — Name the Man 
(Goldwyn), News (Interna- 
tional), Wide Open (Educa- 
tional). 

Musical Program — Orchestra over- 
ture. 

Strand Theatre — 

Film Numbers- Brother (Para- 
mount), Kinograms ( Educa- 
cational), Hot Sparks (Educa- 
tional). 

Musical Program — "Easy Melody," 

"When Lights are Low," (Vocal 

Solo). 
Rialto Theatre- 
Film Numbers — The Extra Girl 

(Pathe), Please Arrest Me (S. 

R). 

Capitol Theatre 

Film Numbers — Our Hospitality 
(Metro). 

Musical Program — Musical Revue. 




Decorative ad on " The White Sister" 
i Metro) at the Stillman theatre 
Cleveland. 



970 



M o t i o ii Picture News 



of th 



>f managerial 



A N exampl 

thoughtfulness that pays was given re- 
cently by Manager Oral D. Cloakey of the 
Regent theater, Ottawa, while the crowd was 
waiting for the second evening performance of 
" The Hunchback of Notre Dame." 

The night was bitterly cold as hundreds of people were lined up in 
a queue from the entrance of the Regent, the lobby of which is com- 
paratively small, so that the expectant patrons could not be accommo- 
dated within the outer doors, and when Manager Cloakey sized up the 
situation he immediately sponsored a " treat on the house." 

He got into touch with the proprietor of the Belmont Pharmacy, 
just across the street, ordering " all the coffee that the crowd wanted." 
The hot drinks were soon forthcoming, individual cups and saucers 
being provided on trays which attendants carried down the line. At 
first the people in line were shy and did not seem to quite catch the 
offer until Manager Cloakey announced that the coffee was being pre- 
sented as a special treat by the Regent theater without charge. 

Eventually 200 cups were dispensed and, literally, many warm 
friends were made for the theater by the kindly act. The people 
stuck to their waiting after they had had the hot drink, and Manager 
Cloakey believes that, apart from the advertising value of the treat, 
many of the people continued to wait for admission who otherwise 
would have decided, that it was too cold to do so. 

An unusual added attraction was the appearance nightly of the 
entire choir of the Basilica, the large French Roman Catholic church 
of the Canadian Capital. 



TOUR IDEA 



to the patrons, and in regard to the type of entertainment that the 
house is specializing in. The instructions in this classification are per- 
manent. Every member of the staff is required to know them, and 
every new addition to the staff must learn them before being regarded 
as a permanent member of the theatre organization. This is a strict 
rule. 

The second classification is known by Special Instructions, and 
covers breaches in theatre discipline, such as leaving a post without 
relief, failing to report exit lights out, or some weakening of the 
chain in a particular spot. No names are ever mentioned on this 
type of memo, but the instruction carries a polite reminder that a 
repetition of the offense will mean dismissal. 

Memo Instructions is the third of the series. These are issued 
when there are last-minute changes in the program requiring a revision 
of the usher's schedule because of the consequent change in the run- 
ning time of the show. They are " spot " notices taking effect only 
over a given time. 

This system, according to Turner, has welded his organization 
together. When everybody in the theatre knov/s what is expected 
of him, and those around him, he can work intelligently and with a 
sense of responsibility possible to achieve no other way. 



While you're selling pic tun 
community institution. 



don't forget to sell your theatre as 



While space costs as much money as the other kind, but it's worth it. 



NOTEWORTHY piece oi community service on the part of 
*■ theatre managers in Toledo has come to our attention, done 
in connection with National Thrift Week. 

The Toledo Blade each year gets behind this movement ener 
getically, and this year its campaign consisted of four pages of 
advertising. One of these was on the day designated as " Share- 
With-Otheis Day," and urged systematic giving to schools, churches, 
hospitals and the like. W. E. Myers, advertising manager of The 
Blade, realized that if the page were underwritten by these insti- 
tutions themselves, it would have little effect, since such a message 
would have to come from disinterested parties. He decided to ap- 
proach the theatres, in company with the theatre man on the Blade 
staff. 

The result was that the page was oversubscribed in a few hours. 
There was no theatrical advertising on it; merely the notation that 
the page was paid for by the Alhambra, B. F. Keith's Ohio, Empire. 
Loew's Valentine, Pantheon, Princess, .Rivoli, Savoy, Horater's 
Temple, World and The Toledo theatres. 

This sort of public spirited activity goes a long ways toward estab- 
lishing the theatre in the community and overcoming the effect of 
unfavorable publicity. 



Any stunt is new if it's 



been dc 



FOR the purpose of issuing inductions to members of the theatre 
staff, correcting errors and carelessness, and making each person 
feel his full re ponsibility, Manager E. D. Turner of the Imperial 
theatre, Asheville, N. C, has worked out an admirable memorandum 
system. 

Turner believes that sending a general notice from the manager's 
office and allowing it to filter through the deparment heads, or posting 
it on the bulletin board, does not carry sufficient weight, because 
the notice or instruction is after all only general, and loses its force. 

When he is obliged to issue instructions he has an original and a 
sufficient number of copies made to reach every employee in the theatre. 
The original goes with the carbon copy, and serves as sort of receipt, 
so that in Turner's fie he knows that every member of the staff has 
received the instructions, because the original, which is returned to 
him, is so initialed. 

In turn, everybody in the theatre has a binder, in which they keep 
the instructions under the classifications by which they are issued. 
That is to say, there are three classes of instructions. The first is 
known as general. It defines the policy of the theatre in relationship 



'"pHERE is perhaps nothing more effective, when it is desired to make 
an extra "flash" in the lobby, than the building of a set-piece on 
the order of a small stage. It is really an amplification of the sil- 
houetted shadow box idea, with all the effectiveness of that form of 
display plus the added value of size. 




Elaborate lobby piece used by the Ham lton theatre. Lancaster, Pa., on 
" Potash and Perlrhutter " (First National). 

Such displays need not of necessity be especially expensive. The 
principal item of labor, and if the exhibitor is himself handy with the 
brush so that he can do the work himself, the cost is little, for the 
compo board, light sockets, and other paraphernalia can be used re- 
peatedly. 

The display here shown is that built by the management of the 
Hamilton theatre, Lancaster, Pa., during the showing of "Potash and 
Perlmutter." 

Built of compo board, it was ingeniously painted so as to present 
an artistic appearance. The stage was built in the center, and posters 
of the fashion models and dancers were cut out and mounted to dec- 
orate this space. Turrets at each side contained cut-outs of Abe 
and Mawruss, each holding a telephone. All around the stage, 
turrets and the platform in front were rows of lights, producing a 
brilliant effect that could not be passed by. 



March 1 , 1924 



971 



AND OURS 



An idea of this sort might be supplemented by the loud speaker 
idea, having, instead of the familiar phonograph, a man at the other 
end of the wire quoting some of the sayings of Abe and Mawruss 
culled from the subtitles of the picture. 

* * * 

Good pictures arc the fuel in the gas tank, but exploitation is the lubri- 
cator that keeps it running along smoothly. 

* * * 

\]OW and then a real human interest angle develops in connection 
with a publicity stunt that gives it an unexpected "kick." Such 
a one happened the other day in Toronto during a popularity contest. 

Manager J. Bernstein of Loew's theatre, Toronto, was conducting 
the familiar "Popular Shop Girl" contest to publicize his showing of 
"Only a Shop Girl.' 

The winner of the competition proved to be a 70-year-old widow 
who had been employed in a Toronto laundry since 1902. She won 
by a majority of 3,000 votes over her nearest competitor, an attractive 
young lady. Her candidacy met with popular favor and thousands 
of patrons who had never heard of her before cast their votes for her. 

Toronto newspapers devoted prominent space to her victory, giving 
the details of her life. It developed that she had been born in Toronto, 
near the place where she was employed, and had never been more than 
45 miles from the city. Since the death of her husband, 23 years be- 
fore, she had supported a grand niece and grand nephew. 

She was given an overwhelming ovation when she stepped onto the 
stage to receive her $ 1 00 prize. Such a human interest angle gives a 
flavor to a stunt of this kind which it seldom possesses, and when such 
can be found it should be played to the fullest. 



Send us that latest exploitation stunt of yours. If it's worth doing, it's 
ivorth passing along to the other fcllozv. 

* * * 

A BOUT a year ago, R. J. McLean of the Palace theatre, Wash- 
ington Court House, Ohio, started a policy of using a permanent 
24-sheet stand with changeable spaces for a three-sheet and four one- 
sheets. That it has proved profitable and successful is shown by the 
fact that he is still using it. 

The latest attraction on which he used this 24-sheet stand was 
" Flaming Youth," but unfortunately the photograph was not suitable 
for reproduction here. 

The board has a permanent white background, with the slogan in 
large letters: "You Always See a Good Show at the Palace." 
Borders have been printed on this background, in which the one-sheets 
and three-sheet are placed. 

This stunt permits of the use of a variety of paper; if desired, a 
one-sheet on a short subject may be used, or a special block one-sheet 
for an added attraction ; there is an economy in paper, since only seven 
sheets are used, and the bill-posting problem is simplified and 
cheapened. 

In addition, where a theatre desires to build up a permanent com- 
munity prestige, there is a certain value in the uniform appearance of 
this board, week after week. 



Have you used the German mark ballyhoo yet.' 

* * * 

T T is often the simplest and least expensive stunt that brings the 
most publicity, an instance of which is shown by the recent expe- 
rience of Manager Dewey Mousson of the Knickerbocker theater, 
Nashville, in putting over " Potash and Perlmutter." 

The idea, which is applicable to any comedy picture, was that of 
offering a prize to anyone who could sit through the picture without 
smiling. Those who wished to compete were given a special ticket, 
and were watched during the showing. 

So much word of mouth publicity developed that Nashville mer- 
chants were glad to donate the prizes. Mousson saw to it that there 
were a few winners, and the publicity more than repaid him for the 
few passes. 



\/I ORK practical than many accessories, 
■*• and filling a genuine need, something 
new in the line of advertising material has 
been gotten out by Film Booking Offices. This 
is a series of Special Merchandising Window 
Cards, to be issued on F. B. O. pictures. 
The first samples to reach this desk is the series gotten out on "The 
Lullaby." There are six cards in the group, each designed to be used 
with a particular sort of window display. The cards are ready for 
use, the addition of the theatre imprint being optional, and easily done 
if desired. 

Each card centers around a tie-up between Jane Novak, the star, 
rad a particular line of merchandise. One, for instance, reads: A 
Film Star's Shoes. A film star must wear the best in shoes. Foot- 
wear that is not only in vogue but practical. We carry footwear for 
the entire family — mother, father and the children. See the Stylish 
w/orn By Jane Novak in "The Lullaby." The billing of the 
picture is in red, occupying nearly the lower one-half of the card, and 
the other matter is printed in black, including a cut of the star. 

The cards are of a convenient size, 11x14 inches, and the ex- 
hibitor should have little difficulty in placing them. They are neater 
in appearance than the average hand lettered card, unless done by a 
professional, and represent a considerable economy. 

* * * 

Even in the badly over-seated town you'll usually find at least o>ue live 
showman who keeps his house filled regardless. 

* * * 

pLEASINGLY different from the usual run of advertising is the 
*■ accompanying display on "Maytime," picture, by the way, which 
has been receiving somewhat more than the usual amount of artistic 
advertising. 

The use of the eccentric style of 
drawing has resulted in ample 
white space within the figures 
themselves, and the hand lettering 
is light in tone. The ad has not 
been cluttered up with excessive 
billing credits, and the copy used 
has been well chosen. 

The theatre name has been 
placed conspicuously at the top of 
the display, which ran three 
columns in width by seven and 
UOlTOD'S] one-half in depth. 
iMStBEAOTFuiC James' Grand theatre, Colum- 
RLS A bus, Ohio, was responsible for the 
Ivertisement in question, which 
ferred) used appeared in the Sunday issue of 
Columbus tne Columbus papers, on the date 
of opening. 

There is often a tendency in these hand lettered displays to use a 
fancy, "trick" lettering, resulting in an ad next to impossible to read, 
but this has happily been avoided here through the use of a plain, 
line letter. * * * 

T T N USUALLY far reaching in its scope, a new national tie-up 
^ has been arranged by the exploitation department of Metro. The 
concern involved is Vivaudou, Inc., maker of beauty preparations, 
and the campaign will embrace all of the feminine stars appearing in 
Metro pictures. 

The tie-up is already in effect. Full page ads on Barbara La 
Marr appear this month in Pictorial Review, Delineator, V ogue. 
Harper's Bazaar, Red Boo'l(, Motion Picture Magazine and others, 
hooking up closely with " Thy Name is Woman." 

Other players who will appear from time to time in this series are 
Mae Murray; Viola Dana, Alice Terry, Jean Tolley, Kathryn 
McGuire, Enid Bennett and Norma Shearer. The arrangements 
extend over a period of one year. 

The manufacturer is having designed a series of window displays, 
tying up with each star and picture, which will be furnished to their 
dealers at the time of playing of the picture Metro is informing ex- 
hibitors of the tie-ups, and Vivaudou is writing its dealers, so that 
cooperation may be as close as possible. In addition, each package 
of the manufacturer's products will contain a minature booklet with 
pictures of the stars. 




Art ad on " Maytime " (P 
by James' Grand theatr 
Ohio 



972 



Motion Picture News 



itors Box-Office Repoi 



GOLDWYN -COSMO. 

Name th<> Man — 

An intensely interesting picture 
that pulled well. (East.) 

Unseeing Eyes — 

One of the best snow pictures 
yet produced, yet nothing excep- 
tional outside of that. A little slow 
at times, and patrons were some- 
what disappointed at Lionel Barry- 
more's performance. Business just 
fair. (West.) 



large advertising campaign, and 
popularity of the star. Picture it- 
self was well liked by some, but 
others did not care for it. Held 
over for the start of a second week, 
however. (West.) 



In the Palace of the King — 

Opinions divided somewhat, but 
held up splendidlv throughout run. 
(Middle West.) 



Little Old New York— 

A great picture, but it was a bad 
week in town, and it did only fairlv 
well. (Middle West.) 



Reno — 

This picture did a fair week. Title 
attracted interest. Picture brought 
favorable and unfavorable comment 
from press and fans. (Middle 
West.) 



FOX 

You Cant Get Away With It — 

Poor picture. Business fair. 
(Middle West.) 



Kentucky Days — 

Great picture. (East.) 



Cameo Kir by — 

Just an average picture which 
hdd its own and nothing more. 
(Middle West.) 



The Governor's Lady — 

An excellent film. Well received. 
Good receipts. (Middle West.) 



Cn pioVs Fireman — 

A good picture but the wrong 
title. Business was pretty good. 
(Middle West.) . 



Mile-a-Minute Romeo — 

Excellent Mix picture. (East.) 



Soiith Sea Love — 

An entertaining little picture, re- 
volving on rather a well-worn 
theme. Did a very nice business 
however. (West.) 



FIRST NATIONAL 

Twenty-One — 

Attendance for the week was bet- 
ter than the average. (Middle 
West.) 

Patrons were glad to see Richard 
Barthelmess get away from the cos- 
tume picture and return to a modern 
story. This one was well liked and 
did a very pleasing business. 
West.) 



Black Oxen — 

Big attraction that drew large au- 
diences and sent them awav satis- 
fied. (Middle West.) 

This picture attracted very good 
houses, due to reputation of book 



Her Temporary Husband — 

Pleased our audience and in con- 
nection with anniversary week, it 
did big business. (Middle West.) 



METRO 

Scaramouche 

On second week's showing the 
box office showed a return that 
warmed the heart. Everybody liked 
it. Was shown at smaller theatre. 
(Middle West.) 

Did splendidly with it. First 
showing at popular prices here. 
(Middle West.) 



Fashion Row — 

Very good and considered Mae 
Murray's best. Box office receipts 
very good. (West.) 



Rouged Lips — 

A good drawing card, which held 
up well all week. (Middle West.) 



In Search of a Thrill — 

Fair picture. Business fair. 
(Middle West.) 



The White Sister- 
Picture is lauded on all sides. It 
is doing satisfactory business, but 
nothing startling. (Middle West.) 



Pleasure Mad — 

This picture is the sort that ap- 
peals to those who like the 
elaborately gowned kind. It was 
good and did a very good week. 
The weather was also favorable. 
(Middle West.) 



PARAMOUNT 

Humming Rird — 

Many considered this best thing 
Gloria Swanson has done. She has 
a large local following and they all 
supported her royally. Middle 
West.) 

Very good picture. Attracted 
attention and held over for second 
week. Receipts very good. (West.) 

Splendid picture that pleased the 
immense crowd. (East.) 



Pied Piper M alone — 

Thomas Meighan always draws 
well here. The picture played to a 
good week's attendance. (Middle 
West). 

Hit a popular chord. Should take 
well most anywhere. (Middle 

West.) 

Flaming Rarriers — 

Better than average picture of its 
kind. Played to average business. 
(Middle West.) 



Ruggles of Red Gap — 

An entertaining picture, well acted 
and mounted. Well liked by patrons. 
Business excellent. (East.) 



Don't Call It Love — 

Picture pretty good,- but business 
only fair. (Middle West.) 



UNIVERSAL 

Hunchback of Notre Dame — 

Wonderful picture. Business fair. 
(Middle West.) 

The best box office attraction in 
many months. Played for three 
weeks to large crowds. (Middle 
West.) 

A winner from every angle. 
(East.) 



F. B. O. 

Lights Out — 

A good melodrama that appealed 
to audiences that were in search of 
that type of entertainment. Busi- 
ness pretty good. (West.) 



Sporting Youth — 

Plenty of speed and action in this 
one, and that, combined with the 
star and good cast, was responsible 
for very good business. Held over 
for a second week. (West.) 

Fast moving, entertaining, racing 
storv. Went over big. (Middle 
West.) 

Biggest audience picture we have 
played this year. Coupled with 
Jazz Week, we filled the house con- 
tinuously. (Middle West.) 



Darling of New York — 

Fairly diverting comedy drama 
which drew well for a week. Baby 
Peggy quite popular at this house. 
(East.) 



Thundering Dawn — 

Very good. Proved popular at- 
traction. (Middle West.) 



The Jack of Clubs- 
Good program picture. We had 
very good business with this pic- 
ture. (Middle West.) 



VITAGRAPH 

Leavenworth Case — 

Fair picture, but considered too 
sensational bv many. Receipts fair. 
(West.) 



SELZNICK 

Modern Matrimony — 

Fair picture. Receipts good, aided 
b - other attractions. (West.) 



Woman to Woman — 

Betty Compson fans pleased with 
this feature. Did big business. 
(Middle West.) 



ALLIED P. & D. 

Richard the Lion-Hearted — 

Failed to make good under bad 
conditions. Somewhat disappoint- 
ing. (Middle West.) 



judgment of the Storm — 

The storm scene attracted the 
crowd and brought business. 
(East.) 



After the Rail — 

Not a good drawing card. (East.) 



Alimony — 



A mediocre offering from every 
viewpoint, but patrons thinking it 
sensational flocked in and box office 
recorded fair business for a seven 
day run. (East.) 



ASSOC. EXHIBS. 

Courtship of Myles Standish — 
Splendid audience picture as well 

as educational production, with Ray 

appearing in person was a hit. 

Capacity business. (Middle West.) 
Did better than expected, mostly 

on account of curiosity. (East.) 



Going Up 

A real laugh-getting comedy suc- 
cess. Full of pep and clean. Good 
business. (Middle West.) 



STATE RIGHTS 

Rroken Hearts of Rroadway- 



Nothinj 
only fair. 



extra on this. Business 
(Middle West.) 



Temporary Marriage — 

By playing up Mildred Davis as 
Mrs. Harold Lloyd, was able to 
arouse some interest in an otherwise 
average program picture. Business 
good for week. (East.) 



PATHE 
Call of the II ild 

Fairly good business for the week 
on this one. (Middle West.) 

WARNER BROS. 

Conductor 1492— 

Johnny Hines' best effort to date. 
A very entertaining comedy that 
pleased the patrons and did a very 
favorable week's business. (West.) 




,\ rirsptiper ad on " Jud()ment of the 
sim m " (F.B.O.) at the Apollo theatre, 
Indianapolis. 



March 1, 1924 



CLASSIFIED AD SECTION 

RATES: 10 cents a word for each insertion, in advance, except Employment Wanted, on which rate is 5 cents per word 



DISTRICT OF COLUMBIA 

IN WASHINGTON, moving 
picture business; 360 seats; good 
neighborhood; for sale. Address 
C. W., Box 1313, Motion Picture 
News. 

THEATRE WANTED; to lease, 
with option of a later purchase ; 
state full details first letter. Ad- 
dress O. O., Box 1314, Motion Pic- 
ture News. 

ILLINOIS 

FOR SALE— MODERN, up to 
date motion picture theatre, in Chi- 
cago, north west side. Thoroughly 
equipped. Excellent location and 
doing good business. Owner leav- 
ing for Europe. Address A. B., 
Motion Picture News, 725 S. 
Wabash, Chicago. 9-1. 

WANTED, theatre or theatres to 
manage. Pictures or vaudeville. 
Only first class houses considered. 
Address John Flahertv, Danville. 
111. 9-1. 

500-SEAT picture theatre for 
sale; fully equipped. In town of 
25,000. Selling account of illness. 
Price right for quick sale. Ad- 
dress S. F., Box 1205, Motion Pic- 
ture News. 

NORTHWEST SIDE Chicago 
house for sae at a bargain. 300 
seats. Address H. C, Box 1206, 
Motion Picture News. 

PICTURE THEATRE for sale, 
South side, Chicago. 900 seats. 
Clearing around $400 weekly. Books 
open. Must sell. $7,500 handles. 
Address C. C, Box 1207, Motion 
Picture News. 

IOWA 

FOR SALE, in Iowa Sunday 
town, good movie. Bargain for 
right party. Cash and terms. Ad- 
dress I. S., Box 131 5, Motion Pic- 
ture News. 

MOVIE, fine layout; a snap at 
$3,000. Terms. Address B. R., Box 
1316, Motion Picture News. 



FOR SALE 



Contents of 

Criterion Theatre 

Buffalo 

Complete Equipment for Moving 
Picture Theatre, including 

Eleven Thousand Dollar 

Wurlitzer Organ 

All in perfect condition. Must be 
removed week April 1st as build- 
ing is to be torn down. 

STRAND SECURITIES 

Corporation 

407 Iroquois Building, Buffalo, N. Y. 



A nationally known technical executive 
recognized as an authority on photo- 
chemistry, photographic practice, studio 
technique, optics, color work, laboratory 
methods, etc., desires connection with 
important studio or producing company — 
either permanent or on consulting basis. 

Box 435, Motion Picture News 

729 SEVENTH AVENUE NEW YORK CITY 



PICTURE THEATRE and real 
estate, for sale or exchange. 500 
seats capacity. Open Sunday. $1,000 
cash required, or will exchange for 
real estate. Address B. O., Box 
1317, Motion Picture News. 

POSITION WANTED by pro- 
jectionist. Reason — house sold. Will 
go at once. Nine years experience. 
Want steady position where capable 
and dependable projectionist is need- 
ed. Understands care and repair- 
ing of Powers, Simplex, Motio- 
graph and all equipment. Address 
J. C. Edmonson, Perry, Iowa. 

INDIANA 

BARTOLA ORGAN for sale. 
Cost $3,000. Fine shape. Bargain 
at $500. Must be moved during 
March. Theatre closing. All equip- 
ment for sale. Address Lincoln 
Theatre, Mishiwaka, Ind. 9-1 



ORGANIST, employed, desires 
change ; ten years experience ; ex- 
ceptional education ; salary, organ 
must be worthy competent man; 
state salary, organ, particulars, first 
letter. Address O. E., Box 1312, 
Motion Picture News. 



KANSAS 

GOOD BUY in Kansas, town of 
6,000. Big monthly payroll in town. 
No competition. An unusual propo- 
sition. Address B. C, Box 1310, 
Motion Picture News. 



LOUISIANA 

MANAGER WANTED; ener- 
getic young man to operate a mod- 
el n, up-to-date, thoroughly equipped 
motion picture theatre in a town of 
2,500; thickly settled adjacent coun- 
Uy; good roads. Salary and com- 
mission. Do not apply unless you 
arc 1 live wire and can produce re- 
sults. Send references and full 
naviculars to The Palace, Inc, 
Marksville. La. 

MARYLAND 

HAVE two theatres for sale, do- 
ing excellent business. Sale, lease 
or exchange. Address E. L., Box 
1200, Motion Picture News. 



MASSACHUSETTS 

WANTED, Italian films to lease. 
Subtitles must be in Italian or 
Italian and English. Send list, 
synopsis. Address William Bosse, 
Ir., 170 Shrewsbury St., Worcester, 
Mass. 9-1 

EQUIPMENT, 360 5-ply folding 
chairs, booth, two machines, piano, 
etc., for sale. Will sell all or any 
part. All in good shaoe. Would 
able be suitable for church or school. 
Address T. M., Box 1112, Motion 
Picture News. 

MICHIGAN 

ONLY THEATRE in Clawson, 
Mich., for lease. References re- 
quired. Address M. C, Box 1300, 
Motion Picture News. 

IN DETROIT— Theatre in fine 
location; lease; flat. $150 profit 
weekly. Crowded every night. 
Sell tickets yourself. Investigation 
welcomed. Small down payment ; 
balance easy. Address T. F., Box 
1301, Motion Picture News. 

DETROIT theatre, long lease, 
good location and business. For 
sale. $1,000 will buv for quick turn- 
over. Address L. T., Box 1208, Mo- 
tion Picture News. 

THEATRE, fine location, long 
lease, flat; half down, balance easv. 
In Detroit. Address H. B., Box 1209 
Motion Picture News. 

MISSOURI 

KANSAS CITY house; price 
$5,000. Central suburban location ; 
7-year lease. $82.50 monthly rental ; 
fullv equipped; no competition. 
Address L. S., Box 1302, Motion 
Picture News. 

PICTURE SHOW for sale in 
Kansas City. 750 seats. Good loca- 
tion. Address C. P., Box 1303, Mo- 
tion Picture News. 

COUNTRY town, close to 
Kansas City ; theatre for sale. No 
competition. Address C. C, Box 
1304, Motion Picture News. 

FOR SALE, in Missouri town of 
2,500; theatre with no competition. 
Good equipment. Cash or terms. 
500 seats. Address D. M., Box 1305, 
Motion Picture News. 



IN MISSOURI town of 2,000; 
picture theatre, no competition; 
making money. ($1,500). Address 
T. P., Box 1306, Motion Picture 
News. 

FOR quick action; theatre in 
Missouri town of 2,200 people ; only 
house in the town ; making money ; 
$2,500 buvs it for immediate sale. 
Address M. T., Box 1307, Motion 
Picture News. 

SUBURBAN theatre, in Kansas 
City ; big show going neighborhood ; 
good future ; priced to sell ; terms 
on half. Address W. S., Box 1308, 
Motion Picture News. 

ONLY theatre in town of 1,800. 
Guarantee vearly profits of $1,800. 
Price, $2,400. Terms on part. Ad- 
dress G. O., Box 1309, Motion Pic- 
ture News. 

NEW YORK 

SITUATION WANTED by 
Moving Picture Operator, any 
machine, long experience. Desire 
position in film exchange, studio or 
projection room. Address, Box 
460, Motion Picture News. 9-3. 

EQUIPMENT for sale^lOO 
theatre seats, one Simplex and one 
Powers machine. Address Daniel 
Keegan, 313 19th st., Watervliet, 
N. Y. 9-1. 

NEW JERSEY 

PICTURE THEATRE for sale, 
house and real estate. Seating ca- 
pacity 500. Open Sunday. In New- 
ark. $1,000 cash required, or will 
exchange for real estate. Address 
E. E., Box 1201, Motion Picture 
News. 

FULLY EQUIPPED theatre for 
sale in Hightstown, fully equipped. 
Four year lease. $2,500. Address 
E. T., Box 1211, Motion Picture 
News. 

OHIO 

425 SEAT house; no competition; 
Cleveland: lease 6 years; $1,350; 
terms, $950. Address, P. W., Box 
iJttl, Motion Picture News. 

OPERATOR, experienced and 
reliable, wants position. Will go 
anvwhere. Address Ivan Fry, Box 
382, Minerva, Ohio. 

FOUR houses for sale, seating 
365, 495, 650 and 800. Will stand 
investigation. Good lease. Terms 
to responsible parties. Address P. 
W., Box 1203, Motion Picture 
News. 

CLEVELAND theatre must be 
sold at once. Right price. Address 
A. S., Box 1204, Motion Picture 
News. 

SOUTH CAROLINA 

OPENING for movie theatre in 
growing South Carolina town. Good 
ation for sale. Industrial growth 
rapid. A great opportunity. Ad- 
dress T. C, Box 1210, Motion Pic- 
ture News. 



974 



Motion Picture News 



1 : <»»•„ ■, ^ . : 1 ■ ' !}3 ' r^'> 

1 I " ' ' '' -•' • :m \ j |qf 


lil'tiili— - r— ' = — — ll iif 








CONVERTING 

Unusual in its co 



THE FRONT OF THE THEATRE INTO A FUR TRADING POST FOR " WHERE HE NORTH BEGINS" 
ih t< >,t ss and realism, this front was prepared by E. M. Berg for the Empress theatre, Wichita Falls, Texas, during the showing of 

the North Begins" (Warner Bros.) 



Advisory Board and Contributing Editors, Exhibitors' Service Bureau 



George J. Schade, Sehade theatre 
Sandusky. 

Edward L. Hyman, Strand theatre, 
Brooklyn. 

Theo. L. Hays, Gen. Mgr. Finklestein 
& Rubin, Minneapolis. 

Leo A. Landau, Alhambra and Garden 
theatres, Milwaukee. 

E. K. Rogers, Sotithern District Super- 
visor, Famous Players-Lasky, Chat- 
tanooga, Tenn. 

Stanley Chambers, Palace theatre, 
Wichita, Kan. 

WUlard C. Patterson, Criterion the- 
atre, Atlanta. 

E. V. Richards, Jr., Gen. Mgr.. Saenger 
Amusement Co., New Orleans. 

F. L. Newman, Newman, Royal and 
Regent theatres, Kansas City, Mo. 

Arthur G. Stolte. Dee Moines theatre, 
Des Moines, Iowa. 

Chas. Branham, Nathan Gordon Cir- 
cuit, Boston, Mass. 

W. C. Quimby, Managing Director, 
Strand and Jefferson theatres. Fort 
Wayne, Ind. 

J. A. Partington, Imperial theatre, San 
Francisco. 

George E. Carpenter, Paramount- Em- 
press theatre. Salt Lake. 



: : THE CHECK-UP : : 
Weekly Edition of Exhibitors Box Office Reports 
Production listed are new pictures on which reports were not 
available previously. 

For ratings on current and older releases see Motion Picture News 
— first issue of each month. 

KEY — The first column following the name of the feature represents the 
number of managers that have reported the picture as "Poor." The second 
column gives the number who considered it "Fair"; the third, the number who 
considered it "Good"; and the fourth column, those who considered it "Big." 

The fifth column is a percentage giving the average rating on that feature, 
obtained by the following method: A report of "Poor" is rated at 20%; one 
of "Fair," 40% ; "Good," 70%; and "Big," 100%, The percentage rating of 
all of these reports on one picture are then added together, and divided by the 
number of reports, giving the average percentage — a figure which represents 
the consensus of opinion on that picture. In this way exceptional cases, reports 
which might be misleading taken alone, and such individual differences of opinion 
are averaged up and eliminated. 



TITLE Poor Fai 

FAMOUS PLAYERS 

Big Brother — — 

Call of the Canyon — 3 

To the Ladies. 2 3 

Wild Bill Hicock 1 3 

FIRST NATIONAL 

Anna Christie , — ■ — 

Black Oxen — 1 

FOX 

North of Hudson Bay — — 

UNIVERSAL 

Darling of New York, The — 2 

Hunch Back of Notre Dame, The — 

Near Lady, The — 1 

WARNER BROTHERS 

Lucretia Lombard — — 

Tiger Rose — — 



Good 



ig Value Length 



9 


3 


77 


7 reels 


5 


2 


67 


6,993 ft. 


7 


2 


61 


6 reels 


7 


3 


66 


6 reels 


8 


9 


86 


7,631 ft. 


6 


7 


83 


8 reels 


8 


2 


76 


6 reels 


4 


8 


83 


6 reels 


2 


9 


94 


12 reels 


9 




67 


5 reels 


5 


6 


86 


7,500 ft. 


8 


2 


76 


8 reels 



Sidney Grauman, Grauman's theatre, 
Los Angeles. 

Louis K. Sidney, Managing Director, 
William Fox theatres, Denver. 

Geo. Rotsky, Managing Director, Allen 
theatre, Montreal, Can. 

Phil. Gleichman, Managing Director, 
Broadway-Strand theatre, Detroit.. 

Fred S. Myer, Managing Director, Pal- 
ace theatre, Hamilton, Ohio. 

Joseph Plunkett, Managing Director, 
Mark Strand theatre. New York. 

Ray Grombacher, Managing Director, 
Liberty theatre, Spokane, Wash. 

Ross A. McVoy, Manager, Temple the- 
atre, Geneva, N. Y. 

George Tooker, Manager, Regent the- 
atre, Elmira, N. Y. 

W. S. McLaren, Managing Director, 
Capitol theatre, Jackson, Mich. 

Harold B. Franklin, Director of The- 
atres, Famous Players-Lasky. 
J. M. Edgar Hart, City Manager, South- 
ern Enterprises, Fort Worth, Texas. 

William J. Sullivan, Manager, Kialto 
theatre, Butte, Mont. 

H. A. Albright, Manger, Jensen & 
Von Herberg theatres, Bremerton, 
Wash. 

Thomas D. Soriero, General Manager, 
Century theatre, Baltimore, Md. 

Ace Berry, Managing Director, Circle- 
theatre, Indianapolis. 



The best known stories of American 
adventure ever written now filmed 
in a classic of thrills — 



Leatherstogking 



with Edna Murphy and Harold Miller 



From the world-famous novels by 



JAMES FENIMORE COOPER 



For nearly a hundred years school children and 
adults alike have read and re-read Cooper's mar- 
vellous tales of Romance and Adventure. 

Now Childhood's favorite hero, Natty Bumppo, 
the "Deerslayer," has been re-created in a picture 
that will appeal to the whole family. 

The title alone will bring them in droves. 



Directed by 
George B. Seitz 




Produced by 
C. W. Patton 




A William Nigh Miniature 

E. L. SMITH presents 

Among the Missing 

with Lucille La Verne and William Nigh 

One part 

/{ every feature was as well produced, directed and 
acted as is this little Short Subject, the average quality 
of features would be a lot higher than it is today. 

"Among the Missing" is one picture in a thousand. 

It is short and it is perfect. It will get more favorable 
comment than any picture you have had in a Blue 
Moon . 



Pafhepicture 



March 1, 1924 



'177 



Strong Selling Copy Tells 
of "Ashes of Vengeance" 

George Schade reverted to "just plain talk*' 
without explanations or adjectives when lie 
showed "Ashes of Vengeance" at the Schade 
theatre, Sandusky, Ohio. He announced it in 
advance as "the biggest attraction in San- 
dusky" that week. All he mentioned after 
that was Norma Talmadge's name, the story 
adaptation and some of the characters. 

He worked on public psychology by re- 
peating this ad for several days before the 
opening, prefixing each bit of copy with a 
line as to how many days it would be before 
the picture reached his house. 

Schade made one distinctive touch that 
shows how important it is for a theatre man- 
ager to be a part of his community and to 
know who's who. He saw the name of Ken- 
neth Gibson in the cast. Knowing Gibson's 
real name and the fact that he was a San- 
dusky boy. with relatives in the town, Schade 
played this up. 



"Her Temporary Husband" 
Given Teaser Stunt 

Milton D. Crandall, head of the publicity 
department of Rowland and Clark theatres. 
Pittsburgh, proved that the classified columns 
of newspapers are a mighty medium when the 
time is ripe, to exploit a picture. One day 
in the week previous to the showing of "Her 
Temporary Husband," he had inserted in 
all of the newspapers of Pittsburgh a three- 
inch classified ad, calling attention to the 
fact that a young lady twenty-two years of 
age, desired a mate in matrimony. The head- 
ing of the ad was "A Temporary Husband'* 
in bold type. The ad contained some humor- 
ous lines, such as "prefer a man who does not 
expect to live longer than a week." 

And then the returns. The ad was inserted 
on Wednesday the address given being 
"Burns and Burns, Liberty theatre." Thurs- 
day morning at ten o'clock there were tele- 
grams from towns so far distant as Akron, 
Ohio, special delivery letters from all parts 




BIG BROTHER 



" BIG BROTHER" LOBBY PIECE 
Manager Howard trough <>> '■<>' w*« Palace thrutn . 
Memphis, used this display recently on - Bui 
Brother" (Paramount). 

of Pittsburgh and surrounding towns. It was 
almost found necessary at times to install a 
special telephone operator in the Liberty to 
take care of the innumerable calls from 
aspirants willing to be a temporary husband to 
the young lady for a monetary consideration. 
~One young man, an inventor from the West, 
while touring through Pittsburgh, saw the ad 
and came to see Crandall in person. He was 
deadly in earnest, which attitude he main- 
tained even when interviewed by newspaper 
reporters. It was strictly a "business propo- 
sition " with him, as with all the others. 
Everyone connected with the management of 
the Liberty was besought to use influence in 
behalf of aspiring claimants. 

The Pittsburgh Post made quite a story out 
of the whole procedure, quoting verbatim ex- 
cerpts from a few of the hundreds of letters 
and telegrams that were received. The whole 
transaction demonstrated what big returns may 
come from small beginnings. That little ad 
caused a bigger flurry in Pittsburgh than any- 
thing that has happened in quite some time. 
Crandall did not allow the temporary husband 
discussion to die, for he kept it alive by run- 
ning an ad on the opening day of " Her Tem- 
porary Husband" recalling some of the inci- 
dents that had occurred during the few pre- 
vious days. 



Mission Theatre Campaign 
on "Judgment of Storm" 

When " Judgment of the Storm," played 
at the Mission theater, Los Angeles, the 
engagement was preceded by an intensive 
campaign. One hundred and fifty 24-sheet 
>tan«ls were posted. Advance and regular 
newspaper space was enlarged and printers* 
ink carried the announcement of the open- 
ing in press columns and illustrations. 
Representative bookstores in Los Angeles 
and Hollywood gave window displays of 
the book," " Judgment of the Storm," with 
-til's and a card announcing that the pic- 
ture was now playing at the Mission thea- 
ter. Every big department store also gave 
considerable floor space to a showing of the 
hook with stills and card. 

One of the most effective exploitation 
angles was a letter, mailed by the Palmer 
Photoplay Corporation to each one of their 
students in Los Ange'es with the request 
to mail a copy, or similar letter, to at least 
three of their friends. The letter called 
attention to the coming engagement of 
"Judgment of the Storm" at the Mission 
theater, and. in addition, carried a message 
to aspiring screen writer- with the sugges- 
tion they see the picture. 



Large Beaverhoard Bottle 
Aids "Brass Bottle" 

In addition to a quantity of paper, posters 
and lobby frames. Manager Dewey Mousson 
of the Knickerbocker theatre. Nashville. 
Term., had an enormous brass bottle ballyhoo 
tour the city in connection with his showing 
of "The Brass Bottk " 

The construction of this ballyhoo was an 
achievement. Made of beaverhoard ana 
measuring eight feet in height this vase shone 
ir the sunlight. It had been painted gold. 
The sides were covered with silk cloth also 
painted gold. On the front was a one sheet 
on the production. 

The color alone attracted attention and. 
while it lacked sensational features, the bally- 
hoo got notice simply by its originality. 




WELL ARRAXGED WINDOW DISPLAY GIVEX TO " SCARAMO UCHE " SHOWIXG IX DES MOIXES 
This icindow tie-up with a photographic store brought attention to the showing of " Searamouche " (Metro) at the Rialto theatre, Des Moines. 



978 



Motion Picture News 



"Long Live the King" Well 
Exploited by Contest 

The newsboy contest, widely used to ex- 
ploit " Long Live the King," was put over 
with good effect in Charleston, S. C, for the 
Princess theater recently. The campaign 
was executed by C. D. Haug, Metro exploita- 
tion representative in that section. 

Haug tied up with the News and Courier 
and the Charleston News. These papers 
printed coupons daily with instructions for 
their readers to clip and either mail to the 
editorial offices or deposit in front of the 
Princess theater in a box for that purpose. 
The stunt interested thousands of people. 
The winning newsboy — the one the votes ac- 
claimed as the most popular was given a 
Jackie Coogan suit of clothes while the four 
others in order of popularity were given a 
proportionate number of passes to see Jackie 
in " Long Live the King." 

Haug also went to the schools and ar- 
ranged for the thousands of children to see 
" Long Live the King " at reduced prices. 
The Princess management printed tickets 
which, with half the price of the usual ad- 
mission, permitted all children under 12 to 
see " Long Live the King." 



Silhouette Guessing Stunt 
On "Little Old New York" 

Manager Harry F. Storin of the Leroy 
theatre, Pawtucket, R. L, employed an ex- 
cellent publicity stunt for his showing of 
" Little Old New York." He took a 50-line 
advertisement in the Pawtucket Times, offer- 
ing admission to the theatre to the writers of 
the letters received in which the silhouette 
reprinted in the advertisement was correctly 
identified. 

Hundreds of letters were received from 
Pawtucket and the surrounding towns such 
as Ashton, Valley Falls, Abbot Run, Man- 
ville, Attleboro, North Attleboro, Plainville 
and other villages. The silhouette of Miss 
Davies as "Pat" O'Day in "Little Old New 
York" was easily identifiable and most of 
the replies were correct but the publicity re- 




KENOSHA "BLACK OXEN" FRONT 
Front of the Orpheum, Kenosha, Wis., under the 
management of IJduard Dai/ton. duriiirj " Black 
O.jt/1. " [First XhFI). Witlartl C. Weh-h desinned 
the display. 

ceived through the stunt was worth many 
hues the cost. 

Mr Storin took a photograph of the let- 
ters received in this contest and it was pub- 
lished under a two column head in a later 
issue of the Times, together with a little 
story about the contest. 

Another feature of Mr. Storm's campaign 
was the Marion Davies slipper contest which 
was put on in co-operation with one of the 
shoe' stores of Pawtucket. The store gave a 
special display of the shoe for two weeks to- 
gether with stills and cards. Other merchant 
tie-ups were made with stills from the produc- 
tion which were used in window displays, such 
as n special card advertising the showing of 
the picture. 

A prologue which proved very attractive to 
the patrons consisted of two children, one 
dressed as Marion Davies in girl's clothes and 
the other as Miss Davies appears in boy's 
. lot lies. Tlie costumes were copied from pro- 
duction stills at a very slight cost, the mothers 
of the children making the costumes. 

A full page advertising tie-up was obtained 
with the Times, which had accepted nothing 
of that nature for several years. 



Six Pictures Exploited at 
Australian Movie Ball 

American exploitation methods introduced 
recently into Australia have aided greatly in 
putting over campaigns for the pictures 
which have been released to the Antipodes 
this season. 

Six of the latest pictures were publicized 
at the movie ball held recently in Melbourne, 
Australia. A herald, in costume, announc- 
ing the various attractions at the ball, car- 
ried a long trumpet from which hung a ban- 
ner with the inscription "William Fox pres- 
ents: If Winter Comes, Six Cylinder Love, 
The Silent. Command, The Shadow of the 
East, Nro and The Shepherd King." 

Each attraction was represented by a 
member of the Fox exchange staff in Mel- 
bourne, Ray Howe, the manager, was dressed 
as the admiral in "The Silent Command", 
Mrs. Rowe represented "Six Cylinder Love", 
Miss Hilda Laidlaw, an accountant, por- 
trayed "The Shepherd King"; Miss Agnes 
Roe, "If Winter Comes" and Tom Lee, sales- 
man, dressed a" "Nero". 



Radio Broadcasting Tie-Up 
Aids "The Acquittal" 

At the suggestion of Jean Be'asco, Uni- 
versal exploited- at Kansas City, Mo., Man- 
ager Hals'ev of the Liberty theatre in that 
city, arranged for the broadcasting of his 
theatre program over the 'oca' station. 

This stunt, worked during the showing of 
"The Acquittal" and "The Darling of New 
York," attracted considerable attention not 
only to the picture being shown but to the 
house as wel'. The Western Radio company 
with whom Balsley made his arrangements, 
wrote him to the effect that hundreds of tele- 
phone calls were received daily regarding the 
reception of the Liberty theatre program, dur- 
ing the three weeks. 'This, they added, did 
not include the local and out-of-town retailers 
and customers that come into their store daily 
and mention the Liberty programs. In addi- 
tion they received many post cards and letters 
from listeners-in in different parts of the 
count rv. 




TWO OF THE WINDOW TIE-UPS OBTAINED BY 11 
rd Waugh ran "Bio Brother" (Paramount) at Loew's Palace 

arranged for 



4UGH IN HF 



RECENT " BIG BROTHER' 1 CAMPAIGN 

he concentrated on window tie-ups. Two of the displays he 



March 1, 1924 



079 



Hunchback of Notre Dame" Idea 



SEVERAL novel ex- 
ploitation ideas 
were put over by 
A. J. Sharick, Univer- 
sal exploiter, in connection with his campaign 
for " The Hunchback of Notre Dame " at the 
Savoy theatre, Asbury Park, N. J. 

Tying-up with the U. S. Navy, Sharick 
arranged to have all their street boards, used 
for recruiting purposes, carry a picture of 
the cathedral set from the Universal produc- 
tion and a leg-end advertising' "The Hunch- 
back of Notre Dame " and is presentation at 
the local theatre. This assured the very best 
locations in town for the attractive and col- 
orful displays. 

The exploiteer arranged with Steinbach's 
(the leading department store) to give a 
theatre party to the members of the estab- 
lishment having the most sales during the 
week. The store posted bulletins 
floor, donated a fine window display, 
stills from " The Hunchback " in 
regular newspaper advertising, 
back " heralds were wrapped in all 
sent from the store. 

Window tie-ups wore arranged with the 
leading book store, druggist and camera goods 
emporium; special lobby displays were placed 
in three of the town's other theatres, and a 
lavish distribution of paper was made. As- 
bury Park and its environs were billed for 
a radius of twelve miles, and heralds broad- 
casted throughout the territory. 

Three thousand dodgers were put out in the 
schools offering a prize of five dollars to the 
boy or girl under 14 who brought in the long- 
est list of names of Asbury Park residents 
who didn't know " The Hunchback of Notre 
Dame " was playing at the Savoy theatre. 
Children canvassed their neighbors and 
friends, assuring word-of-mouth advertising 
in their endeavors to obtain the prize, which 
was paid by the theatre. 

A special showing for teachers and school 
boards was held the Saturday preceding the 
opening. Nearly two hundred educators at- 
tended, and arrangements were made to ac- 
commodate special school parties at Thurs 



ftMKfcroSBOATWfuL Story I 

LACK - h 
- OXEN I 



Photoplay Basis of Many Tie-ups sSfppS? wbeSK? 

■ *^ ' young woman chattily 

suggests bargains avail- 
ahle in town, and oilers household suggestions 
ol interest to woman. 

The exploiter inserted a small ad to the 
effect that " Screen Shopping for Entertain- 
ment, a New Fad. Had Bronghl Thousands 
to the Pershing Theatre where 'The Hunch- 
hack of Notre Dame' was playing to Capac- 
ity, etc. " Betty the Shopper devoted twelve 
of her fifteen paragraphs to the Laemmle 
masterpiece. The paragraphs devoted to 
•' The Hunchback " by the young woman were 
written in such a way as to fit in with her 
style of interpolating big secrets of human 
interest. 

The stunt is recommended as being one sure 
hing women thus building up the mat- 
Exhibitors are advised to tie-up with 
lilar features in their local newspapers 
playing " The Hunchback of Notre 
', as the production readily lends itself 
oitation of this sort. 



on each 
ind used 
all their 
' Hunch- 
bundles 



BLACK OXEN 
ier G. U. sullhan of I 
Texas, used this gtrei 
Oxen" (First 



STREET ST* 



ie Fair 
ballyhi 
Nat'l). 



and Friday matinees. This resulted in the 
schools being closed early on Friday to per- 
mit the children to attend the matinee. 

Sharick spoke before the Aerial Club and 
several women's organizations. Although 
unable to decide upon a day whereon to at- 
tend in a body, a sizeable contingent from 
the Aerial Club attended the Wednesday 
matinee. By means of the talks made to the 
women's clubs, hundreds of women were in- 
formed of the production, who helped to 
spread verbal advertising on " The Hunch- 
back of Notre Dame ". 

Splendid advance newspaper publicity was 
obtained, and effective advertising placed. A 
carefully rehearsed five-piece orchestra, sim- 
ple but artistic stage setting, attractive light- 
ing and appealing chimes accompaniment as- 
sured a splendid presentation. 

Novel Shopping Stunt 

James Geller, " Hunchback " exploiteer in 
the St. Louis territory, obtained considerable 
free advertising in the St. Louis Times by 
tying up with one of the novel features of 
that newspaper. The daily conducts a half- 



of rea( 
inees. 
any sii 
when 
Dame 
to exp 



Advertised for Circus as 
"Circus Days" Stunt 

On "Circus Days" Manager R. E. Eady of 
the Palladium, Plymouth, England., staged a 
campaign along the lines of sound showman- 
ship. 

It was the circus parade that put the pic- 
ture over but the oddity lay in the manner in 
which Manager Eady got his parade. He 
advertised for the lion and keeper, the 
e'ephant and keeper and a dromedary, even 
though he knew his chances were about 100 
The parade did consist of a van wagon, 
six musicians, two mounted jockeys, four 
trained goats, a bear, fourteen clowns, the 
smallest Shetland pony in England, and an 
army of sandwich men and advertising si] 




ATTRACTIVE USE OF CUT-OUTS, STILLS AXD OTHER DISPLAY MATERIAL OX "LOXG LIVE THE KING" 
Window display in Richmond, Va., where " Long Live the King " (Metro), played at the Bijou theatre. H. 8. A.nsley, Mrtro exploiter, arranged the tie-up 



980 



M o t i o n Picture News 



Boston Campaign on "Black Oxen 

Unusually Attractive Windows Given; 
Theatre Front Hand Painted for Run 



USING a judicious mixture of old and 
new campaign stunts, a strong ex- 
ploitation smash was put over for the 
showing of " Black Oxen," at Gordon's 
Olympia, Boston. Manager Frank Hookailo 
handled all the details around the theater 
and had the assistance of Jack Pegler, First 
National's Boston exploitation representa- 
tive, who also looked out for the street 
angles. 

Six special windows were arranged that 
deserved unusual comment. The Jordan- 
Marsh store made its debut in motion pic- 
ture exploitation by contributing a full win- 
dow for the book display. The Kresge 
stores and musical contemporaries featured 
window displays of " When Romance 
Wakes," the Waterson, Berlin and Snyder 
song that was tied up with the picture. Lam- 
pell's millinery store on Washington street 
made a display of women's hats duplicated 
from Corinne Griffith's headpieces in the pic- 
ture. A handsome back drop of oxen heads, 
reproduced from the cover of the book, was 
painted for the exclusive use of this window. 
The Lenox Jewelry Shop dressed up a win- 
dow on strings of pearls and offered a set 
of passes to the purchasers of each string. 
For this purpose the theater gave the first 
20 passes and any over that amount were 
bought, by the store at box office prices. 
Teddy's shoe store saw that Corinne Grif- 
fith's footwear was not neglected, for it dis- 
played a complete line of the shoes worn 
by the star of and in " Black Oxen." 

Owing to the large width of the Olym- 
pia's front Manager Hookailo was unable to 
use the 24-sheet cut-out. Instead he had 
the entire front hand painted in one of the 
most impressive fronts the Olympia has ever 
had. The letters of "Black Oxen," raised 



and shadowed, stood out in bold relief while 
a 20-foot figure of the Black Oxen figure 
stood in prominent display. Special spot- 
lights were installed to flood this front at 
night time. 

Five billion German marks were dis- 
tributed as handbills, with the simple cap- 
tion printed on them: "Mark This 'Black 
Oxen' at the Olympia is a Sensation." The 
mark may be of little value but the value 
uf the stunt is that very few, if any, of the 
recipients threw this handbill away. The 
marks were in 100,000 denominations. 

A man-flying kite was put in the air. 
Rvsl above the Commons and later above 
Washington street. The title was painted on 
i he banner which measured 20 bv 15 feet. 

A pair of jet black oxen were being im- 
ported from Worcester, at the time of writ- 
ing, for a street exploitation stunt during 
the second week. 



Ties Up with Ice Carnival 
on "Hunchback" Showing 

.Managei- O. I). Cloakey of the Regent 
theater, Ottawa, secured a tie-up with the 
Ice Carnival at the large new hockey audi- 
torium in the Canadian capital on the 
" Hunchback of Notre Dame " by offerin» 
a special prize for the best " hunchback 
character on the ice. 

At the same time, the management of 
the auditorium invited Cloakey to be the 
chief judge in the fancy dress competitions. 
The carnival was held Friday evening, Feb- 
ruary 1, and the " Hunchback " opened at 
the Regent on Saturday, February 2. The 
result was that the Regent got some very 
timely advertising in the newspapers. 





Fhis snappy display on " l\ Winter Comes " (Pux), 

was designed im Arthur Swanke, ml manager of the 
h'inlto. El Dorado, Ark. 



Juvenile Circus Parade Is 
"Circus Days" Stunt 

" Circus Days " was exploited from many 
angles when it was played at the Hamilton 
theatre, Lancaster, Pa. George Kruppa, 
manager and owner of the theatre, worked in 
conjunction with C. C. Pippin, exploitation 
man out of the First National exchange in 
Philadelphia. 

Kruppa first worked up a big circus parade 
for the kills and not only ran announce- 
ments in the newspapers on Thursday and 
Friday preceding the opening on the follow- 
ing Monday, but had many thousand circu- 
lars printed and distributed over the entire 
city. The circulars were worded in the form 
of"an invitation to the kids to join the big 
circus parade and march to the Aldine thea- 
tre. The latter theatre is also owned by 
Kruppa. At the Aldine they were awarded 
prizes for the best down, best fat lady, best 
bearded lady, best .-kinny man, best snake 
charmer and best float. 

On Saturday morning at nine o'clock more 
than a thousand children of various a<res 
were at the starting point, where they fell in 
line behind ;i brass band and ten prancing 
white ponies. At the theatre the winners 
were selected and given an order for their 
prize to be secured at Donovan's sporting 
goods store. The kids then marched to the 
store followed bv all those who were not 
lucky enough to secure a prize. At the store 
the prizes were awarded in the following 
order: - First prize, air rifle; second prize, 
basket ball; third prize, boxing shoves: fourth 
prize, big sled: fifth prize, football. The tie- 
up with the stoic enabled Donovan's to pet 
an enormous crowd of children in their store, 
many of which probably saw something that 
they liked and played on their parents symp- 
athies until they purchased it. 



Four w< 



LARGE ROCKET AND SET-PIECE IN HART 
The, idea of the title lean effectively used by Manaf/er J. M. h 
/Heparin;/ his dis/ilaii on -'loin!/ 1/ 



■GOING UP" ARRANGEMENT 

ir Hart of the Palace theatre. El Paso, 

4.8800. Exhibs.) 



practically the entire 
(ached to carts and four were ridden by 
youngsters garbed in clown costume. 

The lobby of the Hamilton was all dressed 
up like a real circus, it being arranged to 
represent a circus tent and toy animals 
perched in conspicuous places. A victrola 
was secured with a " cooch " dancing doll 
attachment. This proved to be a wonderful 
ii rawing card and no sooner than it was 
started than a great crowd swarmed around 
the entrance to watch the little doll move 
in unison with the music. 



M arch 1, 19 2 4 



981 



Campaigns Exploit "Eternal City" 

ACE BERRY 
Pir^lp tlipnt VP Varied Angles Played Up on Film 



BERRY, 
Manager of the 
Circle theatre, 
Indianapolis, saw to it 
on " The Eternal City " that students of Ro- 
man history were given their chance in the 
contest which was tied up with the India- 
napolis Times. Because " The Eternal City" 
is noteworthy for its shots of historical places 
around Rome, stills showin gscenes like the 
Coliseum were reproduced each day for a week 
or more. The Times readers were asked to 
identify these pictures and tell what part 
each scene had played in Roman history. 
Fifty dollars was awarded the writer of the 
best essay. 

The association of names having a public- 
itv value helped the idea. The judges were: 
Mrs. "William 0. Bates, for many years identi- 
fied with the Little Theatre movement in 
Indianapolis; Meredith Nicholson, the well 
known novelist and Test Dalton playwright 
and novelist. 

With a few changes the successful cam- 
paign on " The Eternal City " at the Circle 
theatre. Indianapolis, was duplicated when the 
picture played the Roosevelt theatre, Chicago. 

In the Indianapolis metropolis, Manager 
Ace Berry, assisted by Irwin Franklin of the 
offices of Sam Goldwyn (not now connected 
with Goldwyn Pictures), used 146 twenty-four 
>licets as the leads for a generous paper cam- 
paign. The work was carried along educa- 
tional lines through the newspapers as the 
result of stories which pointed out that it 
took 23,000 men 79 years to build one set 
for " The Eternal City. " 

Italian Heralds Issued 

The Chicago campaign was worked with the 
c-o-operation of the Chicago American. A 
tie-up. was made through the song " Eternal 
City of Dreams " which was played by Ted 
Fioritto's band at the exclusive Edgewater 
Beach Hotel. Department store tie-ups were 
made because the publishers of the song also 
ran the music department of that store and 
Fioritto came and played the song there. 




Appeal to Italian im- 
migrants spelled busi- 
ness for " The Eternal 
City" at the Strand 
theatre, Niagara Falls, N. Y. Ten thousand 
heralds on the picture, printed in Italian, were 
distributed around the foreign residence dis- 
trict. 

A. C. Hayman, president of the Cataract 
Theatres corporation, declares that the idea 
was so helpful in drawing a class of patronage 
to which an appeal can be made only on 
special occasions that he is passing it on for 
use by any other theatre manager who has 
a large foreign element in his city. 



LONDON " HUNCHBACK " DISPLAY 
STUNTS 



These cut-outs, mounted 
Empire theatre. London, 
Notre Dome ! 



it tin, were used nt the 
on "The Hunchback of 
(Universal). 



Through the courtesy of Rothacker, a big 
window display was put in Hillmar's Store 
demonstrating " How Motion Pictures Are 
Made ". As is the case with the demonstra- 
tion of telephone operation, the different tech- 
nical devices that help produce pictures were 
put on display and explained by cards. " The 
Eternal City " was used to exemplify the 
points and the novel idea aroused huge inter- 
est for the current attraction at the Roose- 
velt. 



Traffic Stunts Feature of 
"Drivin' Fool" Campaign 

The theatre management,- aided by R. C. 
Gary, Hodkinson exploitation man, put over 
an unusually extensive exploitation campaign 
for "The Drivin' Fool" when it was recentlv 
shown at the Orpheum theatre at Fort Wayne, 
Indiana. 

He persuaded Mayor Hosey to start a cam- 
paign against fast driving to which all the 
newspapers devoted much space. The Fort 
Wayne Journal-Gazette carried a full page 
headline and a half column editorial on the 
subject. Mr. Gary secured a special permit 
from the Mayor and Chief of police to tie 
warning signs on the city's electric art posts. 
Two thousand cards admonishing the public 
against being a •"Drivin' Fool" were posted 
five days before the opening of the picture. 
This was the first time that a permit was 
granted against the city ordinance forbidding 
the use of the posts for commercial purposes. 

Another "flash" of the campaign was a 
tie-up with a taxi-cab company. Three hun- 
dred cabs carried stickers on their windshields 
stating "This car is driven by a safe and 
sane driver and not by 'The Drivin' Fool.' " 
Three hundred wheel tags were tied to the 
wheels of parked automobiles. 



LIONEL 
BARRYMORE 



You'll Be 
Thrilled/r 



UNSEEING EYES 



SEENA 
OWEN 



Every Moment 
A Thrill 



■ft * ?S 




APPROPRIATE LOBBY DISPLAY FOR THE NORTHWEST PR EMIER SHOWING OF " UNSEEING EYES" 
Manager Bed man of the Rialto theatre, Wenatchee, Wash, dressed hin lobby attractively for the run of "Unseeing Eyes" {Cosmopolitan) as here shown. 



982 



Motion Picture News 



Strong Campaign in London 
for « If Winter Comes" 

The English premiere of " If Winter 
Comes " was held at the Palace Theatre, Lon- 
don, where an extensive exploitation campaign 
was launched. 

Special motion picture editions of the book 
and the song were issued during the London 
run of " If Winter Comes." An intensive ad- 
vertising campaign in all the daily and weekly 
papers and in many of the weekly reviews 
brought the title of the picture to the attention 
of every Londoner. In addition to the billing 
which included the entire suburban districts, 
sandwich men paraded the streets and window 
cards were on view in clubs, stations, libraries, 
store windows, hotels and restaurants through- 
out the city. 

The prologue at the Palace Theatre consist- 
ed of a beautiful stage setting of an English 
landscape. As the vocalist, who was invisible, 
sang the song " If Winter Comes," the scene 
gradually changed from Summer to Autumn 
then to Winter and finally to Spring. This 
was accomplished by means of transparent 
screens, cleverly illuminated by special light- 
ing. 



Coogan Resemblance Stunt 
Tied Up With Schools 

" Long Live the King " played the Hippo- 
drome theatre in Waco, Texas, recently, and 
Manager Harrison of the Hippodrome and 
W. G. Bishop, Metro exploited-, put over the 
following campaign : 

Each school agreed to select a child who 
resembled Jackie as closely as possible and 
to submit him as a contestant for a prize to 
be awarded by Waco's most prominent jurist, 
Judge Ritchey, of the Supreme Court, and 
Charles Braun, Manager of the Waco Cham- 
ber of Commerce, acting in behalf of the 
theatre that "had announced prizes ranging 
from a first of $25 in gold and down the list, 
so that each school would be sure of captur- 
ing some prize. 

Principals of all schools agreed to give 
"Long Live the Kin-" publicity in their 
schools, and in several cases Bishop was ask-d 
and did address the whole body of children. 

The newspapers were pleased that the con- 
test was tied up with the schools and gave 
the stunt columns of publicity. 




h'l.AMING YOUTH" MAROUEE TRAMP. 



"Ponjola" Stunt Is Pulled 
Before Immense Crowd 

When "Ponjola" opened at the Olvmpia 
theatre, Boston, an exploitation campaign was 
put over by the theatre and Jack Pegler, First 
National exploitation man. that brought the 
picture before the attention of virtually 
every Bostonian. 

The method was simple. A banner 30 feet 
long, carried by four boys, was borne around 
the Braves field between halves of the Brown- 
were gathered. Another crowd watching the 
Boston game at the Red Sox field saw a simi- 
lar banner. The next day, Sunday, a banner 
was carried between the halves of the Wey- 
mouth-Marquette game. One hundred, thou- 
sand people were e timated to have seen 
the "Ponjola" sign at these two games. 

At the same time the accessories consisted 
of 50 twenty-four-sheets, 500 one-sheets and 
500 two-sheets. Seven hundred and fifty 
window cards were tacked. 

For the especial benefit of motorists 20,- 
000 traffic maps were distributed reading: 
"All Roads Lead to Ponjola at Gordon's 
Washington Street Olvmpia." The map, 

of the city leading to the olvmpia theatre 
which was designated on the squares. 



Impressive Prologue Given 
with "Hunchback" Run 

In several of the cities where " The 
Hunchback of Notre Dame" has played, 
original prologues have been devised, but, it 
is said, none of them surpass in appropriate- 
ness and beauty, the prologue originated, 
written and played by Frank G. King, man- 
ager of the Community Playhouse, Meriden, 
Conn. 

Mr. King was formerly a producer, be- 
sides being an actor and singer of unusual 
ability. When he saw the production of 
" The Hunchback " in New York, and 
booked it for the Community, he fell impelled 
to arrange an original prologue, artistically 
consistent with the production yet different 
from any that had yet been presented, which 
is described as follows: 

Drop in One, black if possible, which 
drapes up each side of center, large bronze 
bell, hung so that it will swing, hanging 
exact center in One and a half. Picture 
screen up stage with black curtain hanging 
in front masking screen entirely. Prologue 
opens in profound silence ami darkness. 
Every light in house including exits must be 
out at the end of the regular orchestral 
overture. Start, of prologue. Bell heard 
tolling. Draped drop in One slowly opens 
showing bell slowly swinging. Green baby 
spot from batten near bell falls on bell very 
faintly. After about six or eight tolls reciter 
who deliver prologue lines enters through 
cut in the back drape drop, dressed as Dom 
Claude in white Dominican monk's garb. Re- 
citer comes down center to edge of front 
drop where he stops. Faint amber spot from 
above covers him. Bell stops tolling and 
reciter, with dramatic emphasis, recites a 
dramatic foreword. 

As the reciter exits draped drop closes, 
Choral effects on Victro'a heard back of 
screen — singing Mozart's " Gloria " from 
Twelfth Mass. Bell on stage and" draped 
drop are taken away into flies. Picture 
opens with exterior of Cathedral shown on 
black background for a second or two. 
Black background is taken away leaving pic- 
ture on proper screen. Victrola -till con- 
tinues to play during interior scene in 
Cathedral at end of which orchestra lights 
are thrown on — Victrola stops-and the 
regular musical score follows. 




CONVERTING THE THEATRE FRONT INTO A SIDESHOW. BANNERS AND ALL, PGR " CIRCUS DAYS" 
The manaf/ement oj tin- ktrand theatre, Holyoke, !/««.«.. i>nt hear;/ exploitation behind ■chats Days" {First Xafl) The front and ballyhoo are here shown. 



March 1 , 1924 



983 




BOOK BALLY-HOO FOh 
These "Books" attracted ,/reat utt 



Stunt on "Potash and Perlmutter 

Window Showing of Trailer in London 
During Run Evokes Unusual Interest 



WHEN "Potash and Per mutter' opened 
its London run at the Marble Arch 
Pavi'ion. an intensive exploitation 
campaign was put over, niaikeoi by two out- 
standing features, a tie-up with Selfridge's 
department store s rid a para-Li of 50 sandwich 
men. 

Selfridge's is the department store of Lon- 
don. Thousands of shoppers and passersby 
were attracted to its windows when one of 
them suddenly disposed, behind parted cur- 
tains, projection machine and a screen that 
flashed scenes from "Potash and Per" mutter.'' 

Davlight and night tims showings both 
were given. About 300 feet of fi'm were 
used snowing, mostly, the fashion mode's used 
in the pictures, giving an idia of some of 
the lavish display of gowns shown in the 
film and building up prospective trade for 
the stove. 

The idea was originally arranged between 
Ralph J. Pu"'h. managing direetoi of 
Associated First National in England and 
Messrs. Selfridge's and the detai's were 
worked out by Horace Judge, First National's 
publicity director with his assistant George 
Kinc and H. Seak, representing- Se^rldge's. 
A ful'- sized projector was used, together with 
a special daylight screen during the noon 
hours. To avoid a blocking of traffic and 
possib'e interference by the Dolice screenings 
were arranged at interva's of every t°n min- 
utes, the fi'm itself taking three minutes to 
run. 

Each screening would see a new crowd 
gathered before the window to take in the 
show. 

Despite these precautions, however, the 
crowds became so great that on Thursdav of 
the week the police asked Messrs. Se'fridge 
to desist from this particular form of ex- 
ploitation. 



Originally the screening had been planned 
for a projection within the shallow depth of 
an ordinary window but in the last few days 
some alterations to the . front of the store 
made it possible to get a larger window front 
and a longer throw. A platform was erected 
at wiiidow level, placed on pillars put in the 
excavation and the booth, projector and other 
paraphernalia were p'aced on it. 

A five foot running e'ectric sign on the 
street ac~oss ih> way from Selfridge's ad- 
vertised th.3 screening while a parade of 50 
sandwich men did the same function in other 
sections of the city. 

The physical details were carried out by 
the Kinematograph Equipment Company, 
represented by Sydney Bernstein and H. 
Tyrie and by Horace Oakenfo'd of First 
National's technical staff. 



Map Worked into Lobby for 
" The Drivin' Fool " 

When " The Drivin ' Fool " played at Asch- 
or's Merrill Theatre. Milwaukee, Wis . R. C. 
Gary, Hodkinson exploitation man. aided Roy 
McMullen. manager of the theatre, in putting 
over some fine exploitation stents. 

One of the most novel of these was a lobby 
display made of como board. It represented 
a map of the United States and was cut across 
horizontally leaving a small space between the 
fore and back ground. A platform was built 
in this space so that a tov auto could travel 
across the man. Hooked to this 8 uto was a 
bicvele chain which was pronelled b" a motor. 

A large billboard located in one of the best 
snots in Milwaukee was specially peer-red for 
+be m'cture and a wrecked car was used for a 
ballvhoo. 



GREAT TITLE 

It Gets Them in 
Now and Always 

"RESTLESS 

WIVES" 

will get 'em in — and keep them 
coming in. 

Story read by hundreds of thou- 
sands in Ainslee's Magazine 




JAMES 



HestlessVfives 



UNUSUAL CAST 
TIMELY THEME 
BIG SETS 

Packed to the brim with exploita- 
tion angles and backed by a big 
publicity and advertising campaign 
that starts now. 

BOOK BURR'S NATIONALLY 
ADVERTISED BIG 4 NOW 

'RESTLESS/WILES' 
TOUTJ-1 TO 



SELL" 



iNDME"WRHUSBAND'' 



Have you booked the Burr Specials 

"Three O'clock 
in The Morning ' 

aid 

"The New School Teacher" 

BURR PICTURES Inc. 

133-135-137 WEST 44 th ST. 
NEW YORK CITY 

Released by the best Independent 
Exchanges everywhere! 



984 



Motion Picture News 



Unique "Flaming Youth" Display 

Brilliantly Decorated Lobbies Are 
Feature of Campaign on Photoplay 



LIKE many other managers -who have 
played "Flaming Youth," Manager 
Earle D. Wilson of Gordon's Olympia, 
New Bedford, Mass., worked out an elabo- 
rately decorated lobby display for the 
showing. 

Two gross of bright, vari-eolored balloons 
were used. These were effectively tisd in clus- 
ters and separatelv to the green streamers that 
hung from the chandeliers in and around the 
inner an douter lobbies of the theatre. The 
result was striking. Balloons were also tied 
in bunches to every available spot in the 
lobbies and along the stairways, interspersed 
with gaily festooned streamers, one-sheet, 
three-sheets and specially drawn posters 
adorned every possible inch of the outer lobby 
and marquee. 

Above the marquee, Mr. Wilson placed 
two immense cloth signs, forming a large V, 
pointed towards the street. Along the tops 
of these, red crepe paper cut to represent flar- 
ing flames, were attached. They were kept 
in constant flaming motion by two high- 
powered electric fans. At night, red fire was 
burned behind the signs, giving a startling 
effect that was visible almost the entire length 
of the city's main thoroughfare. 

Silhouette Shadow Box 

The guests of the Fentriss garden party 
got a dry swim in the window of the Owl 
Drug Store in San Francisco when "Flaming 
Youth" played Loew's State theatre. A sil- 
houette shadow stage was arranged in the 
window. The title of the picture was lettered 
in distinctive outlines. The bathing figures 
were painted in on the sombre back drop. 

The attention the display attracted had been 
bolstered up by advance reviews on the book 
and the picture. 



The tie-up with the Owl Drug company was 
cemented by other window displays. The 
Colleen Moore perfume talc came in for con- 
siderable publicity as an honor to the fea- 
tured player and the drug company used this 
as a further motive for giving "Flaming 
Youth" every kind of a break. 

Police Extra Issued 

The police extra worked well for the Majes- 
tic theater, Bridgeport, Conn., on the showing 
of " Flaming Youth." Manager E. A. Lund, 
who has been performing some admirable ex- 
ploitation in the six weeks since his accession 
to the job, obtained the co-operation of the 
Bridgeport Star. 

The police extra was issued with large red 
type arm-- the front page. The paper was 
folded in half so that only the top part was 
visible at first glance, reading: "Police Re- 
serves Called to Quell Mob Trying to Get." 

The bottom, when revealed, read : "Into the 
Majestic theatre to see 'Flaming Youth.' " 



Pennants Spell Out Title of 
"Ashes of Vengeance" 

Manager H. B. Clai-ke of the Garing thea- 
tre, Greenville, S. C, contributes a bit of 
novelty with his decorative scheme on "Ashes 
of Vengeance." Above the lobby entrance 
the title was spelled out in pennants, each 
pennant bearing a little of the title. 

On the lobby floor a cut-out display was 
arranged with Norma Talmadge and Conway 
Tearle as the centerpiece of a fleur-de-lvs 
lobby stand. At each side an armed knight 
stood guard over the lovers. 




CAMEO "WHEN A MAN'S A MAN" FRONT 

l itis hand-painted marquee material on " When A 
Man's A Man " (First Nat I), was used at the Cameo 
theatre, New York City 

Chicago Tobacco Shops Aid 
"Name the Man" Showing 

A tie-up was effected by the Goldwyn Cos- 
mospolitan exploitation department with all 
of the United Cigar St. res in Chicago tor 
the showing of "Name the Man!" which 
played at Balaban & Katz's Chicago Theatre. 

The tie-up was made directly with the 
English Ovals cigarettes. A window earr, 12 
x 34 inches was prepared in cooperation with 
the Chicago representatives of the cigarette 
manufacturers and of the United Cigar Store 
Company, and this was placed in the windows 
of tobacco stores throughout the city. 

The card was pri.ded in led and black on 
straw colored paper. It cor rained a picture 
of Conrad Nagel smoking a cigarette and a 
picture of Mae Busch. At the top of the 
card was printed in red type "Girls!" followed 
by, "The gift that always wins his heart is a 
carton of English Ovals cigarettes. You 
just 'Name the Man' to the clerk at this United 
Cigar Store and he will do Ihe rest. Then go 
and see Conrad Nagel, Mae Busch. Patsy Ruth 
Miller in 'Name the Man!' the exciting love 
drama from the pen of Sir Hall Caine pre- 
sented in a gorgeous program of original staiie 



Large Cut-outs Feature of 
"Jealous Husbands" Front 

Manager Lacey of the Majestic theater, 
Portland, Ore., scored through the use of large 
cut-outs in his exploitation of "Jealous Hus- 
bands." 

At the entrance to the theater a cut-out 
head of Earle Williams dominated the ap- 
proaches. It was supplemented by a joint 
cut-out of the same actor with Jane Novak 
in I he mother role. 

Along the lobby on the interior a straight 
line of leading characters featured the photo- 
graphic display. Ben Alexander, by virtue 
of his prominence, occupied the position 
nearest the entrance, and was followed in 
order named by Jane Novak, Earle Wil- 
liam- and Cannelita Geraghty. 




March 1 , 19 2 4 



Bookstore Hook-ups Boost 
"Palace of the King" 

Many of the bigger book shops in Chicago 
were tied up in the exploitation of "In the 
Palace of the King " for its run at Balaban 
& Katz' Roosevelt theatre in Chicago. 

Window displays of the photoplay edition 
of the novel, together with stills, portrait en- 
largements and a special half-sheet window 
card were displayed in a score of book shops. 

The special window card was printed in 
black on a canary background. The title of 
the picture was printed in a black circle at 
the top of the card. A box at the left hand 
side read "Read the novel by P. Marion Craw- 
ford. But it here. Now 75 cents." The ad- 
vertising for the picture printed directly 
under the title ran as follows: "A powerful 
story of men and women who lived to love! 
See the colossal screen drama featuring 
Blanche Sweet (star of "Anna Christie") 
supported by a distinguished cast. Starting 
Feb. 4th." To the right of this was a picture 
of a Moorish female captive taken from the 
window card prepared by the Goldwyn Cos- 
mopolitan exploitation department. 




APPROPRIATE "COMMON LAW " 
DISPLAY 

r. /.. Shields, manager of the Modjcska theatt 
Aiu/usta. (!u.. ir, is responsible for this display i 
" The Common Law," (Sctznick) 



theati 



Tie-Ups With Navy Feature 
"Silent Command" Drive 

A number of special tie-ups with the U. S. 
Navy authorities were used to .excellent ad- 
vantage by Manager Robert W. Bender of 
the Columbia theatre, Seattle, in arranging 
his exploitation on " The Silent Command, - ' 
recently. 

For a week before the engagment, and all 
during the run, Mr. Bender arranged with 
the authorities for the use of more than 
fifty "A" boards, the property of the Navy, 
on all of the downtown streets in the city. 
Several types of 1-sheets on the picture were 
displayed on these boards, which did not fail 
to attract their due amount of attention. 

When the time for the engagment came, 
sailors under the direction of Naval officers 
decorated the entire front and lobbv of the 



with fli 
>paratus 
in the fo 
the same 
id decor? 
i the slu 



with th 



Mr. Be 



the 



>hot< 



5, pennants, banners and 
sculiar to navy life. Deco- 
r of the house were carried 
seneral tone. All cutouts, 
ve matter in the lobby was 
e of naval life-preservers, 
emblems prominently dis- 
ame tactics were used by 
newspaper advertising done 
that week, 
ve display board, with actual 
)f U. S. Navy life, cruises and 
activities, loaned and arranged by the Naval 
department, was displayed in front of the 
theatre to good advantage. Similar displays, 
on a smaller scale, were used by a number of 
the large stores in the main business district 
of the town in their windows, where they also 
proved a source of interest and good adver- 
tising for passers-by. 

Special advertising and publicity was used 
in the sections of town where sailors are 
known to congregate, and the docks of this 
city and the U. S. yards at Bremerton, only 
a few miles distant, were especially well cov- 
ered in Mr. Bender's campaign. 



Novel Street Car Front for 
"Conductor 1492" Run 

A lobby display that appealed to both eye 
and ear was used by Manager Pan Burgum 
in putting over "Conductor lJIfJ" at the 
Rialto theatre in Des Moines recently. 

Manager Burgum had an art display of .\ 
street ear filled with passengers built across 
the front of the lobby. Entance to the lobby 
was gained through the doors of the trolley 
car and every time the door of the trolley car 
opened it sounded a loud gong similar to that 
used on real street cars. The ear flash in the 
lobby resembled piosely the car used in the pic- 
ture. WMie the dirplay itself was a puller, 
coupled with the clanging of the gong it made 
a real flash. The novelty of seeing a display 
street car with a gong that really sounder? 
every time the door was opened proved a 
tie-up with the picture that kept the theatre 
before the public. 

Manager Bin-gum used a tie-up that was 
good for both newspaper and word of mouth 
publicity by offering a free pass to all street 
car men in uniform the first part of the week. 
The Des Moines League for the Hard of 
Hearing were also given free admission and 
Burgum obtained considerable newspaper 
space on the strength of this party through 
feature stories giving the lip readers' version 
of what the various characters in the picture 
said in the various scenes. A morning party 
for children readers of the Evening Tribune 
was also good for space in the news columns. 

All of the display and publicity hooked 
up directly with the picture shown. 



"Rupert of Hentzau" Lobby 
Done by McFarland 

In the issue of February 9, on Page 1337. 
appeared an attractive lobby display on 
•' Rupert of Hentzau," of unique design. 

This was credited to the Queen theater at 
Dallas. It now develops that this should 
have been credited to the Queen theater, 
Houston, where the display was arranged by 
Manager Charles A. McFarland. 




THE FRONT OF AN AMERICAN EXPLOITEER ARRANGED IN' LONDON FOR -THE HUNCHBACK OF NOTRE DAME" 
This elaborate front on ''The Hunchback of Xotrc Dame'' (Universal) icax ar- ranged by Marc I.ach mnnn . Who went to London to exploit the showing at the 

Em/iire theatre. 



Stunts Used on "The Hunchback 



Wichita Falls and 
Tie-ups Made with 



Pitts field Drives; 
Local Associations 



A 



The Hu 
put ov< 



ment of the Palace theatre, Wichita Falls, 
Texas, aided by C. J. Meredith, "Hunch- 
back" exploiteer. 

His first step was to obtain the co-oper- 
ation and support of the Catholic clergy. By 
explaining to the local priests that the pro- 
duction contained nothing objectionable from 
the Roman Catholic viewpoint, Meredith was 
able to have the priests announce the fact 
from their pulpits on Sunday. The same 
result was obtained with the Knights of 
Columbus, whose support aided the run con- 
siderably. 

A concession was made to all civic clubs 
to attend in a body of twenty-five or more. 
A reduction of twenty-five cents was made 
on each matinee ticket (Saturday excepted) 
sold to these groups. 

Arrangements were made with the stage 
line drivers and Red Top Taxi Company 
to carry banners on the backs of their cars. 
One thousand post cards were mailed over 
the rural routes out of Wichita Falls an- 
nouncing the engagement. Ten one-sheets 
and twenty-five half sheets were placed on all 
Army recruiting boards. 

A special screening, to which leading club 
women were invited, secured the endorse- 
ment of those ladies, which was incorporated 
into a Sundae story. Through meeting these 
women Meredith was invited to attend two 
club meetings, where he spoke on the con- 
struction of the Cathedral set and Chaney's 
make-up. 

Bulletin Boards Utilized 

Arriving in Pittsfield, Mass., a week in 
advance of the showing of "The Hunchback 
of Notre Dame" at the Colonial theatre, 
Richard Weil of the Universal office in New- 
York, co-operated with Charles W. Powell, 



the manager in putting over a strong cam- 

The Army and Navy recruiting stations 
and the Y. M. C. A. gave the courtesy of 
space on their bulletin boards, which are 
located in all parts of the citv. A dozen 
stores carried special cards in their windows 
headed "Good Things To Know," besides Mst- 
ing their own wares each store listed "The 
Hunchback" among the good things. Mr. 
Weil addressed the members of the Rotarv 
Club on the same program with Harry 
Lauder. He also addressed the local Kiwani- 
and several women's clubs. He also attended 
each performance at the Palace theatre, a 
vaudeville house and ballyhooed the picture 
from the stage, thereby reaching an audience 
that doesn't often get to the picture houses. 
Snecial shows were arranged for nromin<H 
public and social and professional people as 
well as for the school children. 



Nautical Scene Over Lobby 
on "Anna Christie" 

Painted seas against a background of faces 
helped put "Anna Christie " on the map in 
the lobby of the Liberty theatre, Portland, 
Oregon. 

The body of the lobby was left untouched 
except for the framed photographs of Blanche 
Sweet in the girl-of-the-streets title role. 
Above the lobby entrance, however, a full 
width painted panel gave an inkling of the 
picture's atmosphere. This was a sea drop 
with a striped shield in the center bearing 
the title of the picture and small emblem- at 
each lower side carrying out the idea. 

The ribbed letters of the title formed a 
neat display, in pleasing contrast to the ordi- 

worthy. 




M o t i o n Picture News 




BEHRENS "WAY OF A MAN" DISPLAY 
This attractive display oj cut-outs and artwork was 
prepared by Vanagei <i,,,, ili,,,,,, tin Family 
theatre, Davenport, Iowa, on " The Won of a Han " 
(Pa the) 

Personal Letter Stunt Is 
Used on "Virginian" 

Conrad Gabriel, manager of the Garden 
theatre, Garden City, Kans., put over a cir- 
cular letter stunt to exploit "The Virginian." 

Ten days in advance of the picture's en- 
gagement at that house, a thousand letters, 
written on Preferred Pictures letter-heads, 
were mailed from New York City to the 
theatre's mailing list. These were signed bv 
Kenneth Harlan and Florence Vidor, whose 
names head the cast. The letter read: 

Dear Friend. — We know that vou have read 
Owen Wister's wonderful story, " The Vir- 
ginian," and that you have probably seen 
the play. 

The Preferred Pictures Corporation have 
honored us with the leading parts, I as the 
Virginian and my co-star Miss Vidor as 
Molly, in the motion picture production of 
this noted story. 

We hope that we have done justice to these 
great characters, and we would appreciate an 
expression of a frank and honest opinion 
from you. It' you will write us a note direct, 
or care of the manager of the Garden Theatre 
of your city, he will relay your letter to us 
and it will help us greatly in future roles. 

Thanks in advance, (Signed) Kenneth 
Harlan. (Signed) Florence Vidor. P. S. 
Photoplay to be presented by the Garden 
Theatre, Thursday, Friday, and Saturday, 
January 24, 25, and 26th. 



Personal Card Stunt Used to 
Aid "The Wanters" 

Joel Levy, manager of the Capitol theatre, 
Reading, Pa., created quite a sensation in 
that city during the showing of "The Want- 
ers." He secured the services of two stylish, 
vampish girls to scroll about the city giving 
out what looked like the personal card of 
Marie Provost. 

It had on it the name and address of the 
screen star, and written across the coiner the 
following: " 1 am a ' wanter.' Meet me at 
Capitol theatre." One girl worked one day 
giving out the cards and on alternating day's 
the other girl handed out heralds made up 
in the form to resemble a blottter, such as 
is commonly used on every desk. 



March 1 



1924 



987 



Leading Citizens 9 Opinions 
Exploit " Scaramouche " 

In connection with the engagement of 
"Scaramouche" at the Garrick theatre, Min- 
neapolis, Morris Abrams, Metro's exploita- 
tion representative in that territory, has suc- 
ceeded in getting popular approval of the 
production in a very simple and effective 
manner. 

To each prominent man and woman in 
.Minneapolis, Abrams sent a card addressed 
back to the theatre, asking in brief then- 
opinion of "Scaramouche." The card was 
sent with a letter and a free admission for 
two to the Garrick. In this way nearly 
every card was returned with comments since 
those who used the pass felt beholden to com- 
ply with the courteous request for their 
opinions. Abrams did the same thing for 
the St. Paul engagement. 

The following day the comments were us».d 
in big newspaper broadsides, and the nan,, 
cf ail these prominent people attached in 
praise of " Scaramouche " contributed in no 
small degree to the publicity on the "Scara- 
mouche" engagements. 



"Flaming Youth" is Given 
Strong Advance Stunt 

A striking advance campaign was given 
" Flaming Youth " by Manager Willard Pat- 
terson of the Metropolitan theatre. Atlanta, 
•who declares that the direct value of exploita- 
tion was conclusively demonstrated by the 
large number of personal and telephone in- 
quiries about the showing which followed. 

The exploitation was featured -by the 
strength with which the usual angles we,re 
cared for rather than by any novelties. The 
theatre tied up with its publicity opportuni- 
ties is that it booked the picture for the same 
time that Colleen Moore, featured player of 
'• Flaming Youth " and her husband John 
McCormick, First National's .West Coast 
business representative, were going through 
the city. Roth had a claim to being native 
Atlantans, having lived there at some time. 
This angle, coupled with Miss Moore's place 
in the picture, gave the newspapers their 
chance and they used up column after column. 
The reception committee numbered more than 




MARQUEE 
of the Liberti 
of Vengeance' 



a hundred names and Manager Patterson saw 
to it that every name got in the papers. 

Another typical angle of the campaign was 
the silhouette tigure of the dancing " Flam- 
ing Youth " painted on the huge sign hung 
on the theatre building. This was an outline 
drawing, realistic and somewhat bold. Mana- 
ger Patterson thought it free from objection- 
able features. At the same time he had an 
alternative all planned. If the sanctimonious 
ones acted according to form, got up on their 
hind legs and balked at the artistic novelty 
he was ready to override their objections. 
His plan was to take Eve's prototype, paint 
a calico draping over her and let it stand. 

The sign measured a little over 17 feet deep 
and 53 feet long. The background of orange, 
with a shade of vermilion made a vivid con- 
trast to the flame red lettering. The silhouette 
fienre was done in black. 



Puzzle Stunt Effective on 
" Strangers of Night " 

The 300 members of the Rotary club of 
Houston, Texas, who meet for their weekly 
luncheon at the Rice hotel and those adver- 
tising aucnts of Oklahoma City who style 
themselves The Pirates are still talking about 
the tree luncheons they missed and the "E" 
puzzle they failed to solve. 

Both these events, though far apart, were 
arranged by YV. (i. Bishop, Metro's exploita- 
tion representative in the Southwest, in con- 
nection with the presentation in those two 
cities of "The Eternal Struggle." 

The "E" puzzle is one of the exploitation 
novelties that Metro has incorporated ia its 
press sheet on this production. When the 
scattered bits are put together they form the 
letter " E " and the struggle which one under- 
goes to put it together sets the tie-up for the 
production. Bishop, through M. McFarland, 
manager of the Queens theatre in Houston, 
where "The Eternal Struggle" was to be 
shown, arranged to give each member of the 
Rotary club' a free luncheon if he solved the 
puzzle. Each man in the huge dining room 
of the Rice hotel was given a puzzle and that 
day dinners were neglected— and the puzzle 
remained unsolved when time to return to the 
offices came. 

The Pirates were no more successful. In 
both cities the stunt aroused a great deal of 
comment as the puzzles were carried back to 
office and home and that night there were 
many fireside groups with head bent together 
over "The Eternal Struggle." 



Unique Ballyhoo on Truck 
Exploits " Three Ages " 

A huge beaver-board ball, painted to repre- 
sent the world and carrying on each side the 
legend. " The Whole World Will Laugh at 
Buster Keaton's New Photoplay, 'Three 
Ages,' " was mounted on an automobile truck 
and ballyhooed op and down the streets of 
York, Pa., for the Jackson theatre, where the 
feature length comedy played recently. 

The Ballyhoo was devised by Frank Barry, 
manager of the Jack on theatre and Jay Em- 
manuel. Metro exploiter in that territory. 













1 t, SatN«3 

» mir theatre will*! 4m 
k, : under the, new tr.au- 
gpneni of ike 










111 

















Uti 1 O LIE 



TEASER LOBBY DISPLAY USED BY 1/1 V \(!ER HART TO AWAKEN INTEREST IN 
tiro photos show the lobby stunt used by J. M. Edgar Unit nt the Unique, theatre, Ft Paso, on '-The Drivh 
hands, so this 'blind" front WOS used for three days, after which the display IC 



'THE DRIVIN' FOOL" 

Fool" (Hodkinson). The theatre changed 
s opened up. 



988 



Motion Pic t u r c N e w s 




Pathe Offers Ten Short Subjects 

D 



[VERSITY 
t com] 



Program Released Week Beginning 
March 2 Provides Fourteen Reels 

mrt subieet entertain- is committed as 



node 
week 



available to exhibitors by Pathe fc 
of March 2. 

Will Rogers is featured in "The Cake 
Eater," a two-reel comedy, in which the 
cowboy comedian is ardently pursued by two 
romantic spinsters much to the delight of 'the 
rest of the boys on the ranch. 

"Smile Please" is the second of the Mack 
Sennett-Harry Langdon series of two-reel 
comedies for Pathe. The action is laid for the 
most part in a photographic gallery Avhere 
Langdon officiates as a cameraman. Alberta 
Vaughn,. Jack Cooper, Madeline Hurlock, 
Tiny Ward and Jackie Lucas appear in the 
support. 

"The White Man Who Turned Indian" is 
the third of the "Indian Frontier Series" and 
presents the story of a white boy w ho became 
a member of the Arapahoe tribe under 
dramatic circumstances. 

The story is adapted to the screen from 
an account, of the incident as related by Chief 
Yellow Horse of the Arapahoes and is 
described by Pathe as a short-subject drama 
of thrilling sequences and convincing atmos- 
phere. 

In "Hard Knocks," a one-reel Hal Roach 
comedy, starring Charles Chase the hero is in- 
vited to attend a birthda- party and causes a 
furor by arriving at the formal function 
dressed up in riding togs. The social error 



ie result of the villain of 
the piece convincing the hero that the "R.S. 
V.P." means "Riding Suits Very Proper." 

"Herman, the Great Mouse," the Aesop 
Film Fable number, presents the cartoonist's 
humorous conception of what might happen 
in Jungleland if a magician started prac- 
ticing his mystifying tricks on the populace. 

The seventh chapter of the current Pathe- 
serial release. "The Way of a Man," is 
titled "Gold! Gold!" 

Pathe Review No. 9; Topics of The Day 
No. 9 and the regular two Pathe News reels 
complete the heavy week's schedule. 



Kinograms Films White, 
the Radio Speaker 

Educational considers that the popular re- 
ception of the views taken bv Kinograms, 
Educational^ News Reel, of the interior of 
the Chicago Edgewater Beach Hotel radio 
station W J A Z, was so great, that the cur- 
rent issue of this news reel contains pictures 
of one of the best known radio speakers in 
the United States J. Andrew White, who 
speaks regularly from the Radio Corporation 
station W J Z, New York. 

Mr. White gained radio fame when he 
broadcast the blow-by-blow description of the 
Dempsey-Carpentier fight at Jersev City. 
He has also given vivid descriptions by radio 



from the ringside 
fights held in New Yi 





Rudolph Valentino and 
• i-reel re-edited socie 

ued by U 



^ ^a....^l Myers are shown in this 

society drama "A Society Sensation," 



Fifth of Telephone Girl 
Series is Produced 

P. B. O.'s new H. C. Witwer series, " The 
Telephone Girl," based on the author's 
stories current in Cosmopolitan Magazine, 
are progressing rapidly at the F. B. 0. Holly- 
wood studios under the direction of Mai St. 
Clair. 

He is now at work on spisode five which 
is titled "King Leary." Albert Vaughn again 
is in the lead and Arthur Rankin plays 

There will be 12 episodes in the first* series 
with a likelihood of 12 others to follow. 



Will Rogers Series for 
Rothschild Circuit 



'Busy Buddies" is the latest Educational-Christie Comedy featuring Neal Burns and Vera Steadman 



Will R 




two-reel comedies 


tor Pathe 


have beerfboo 


ced by the Roths- 


child Th< 


atre circuit on 


the West Coast. 


This enga 


gemen/f ;i^>ure-> 


he presentation of 


the Will 


Rogers comedies 


at the California 


or the (ii 


anada, two first - 


run houses in San 


Francisei i 








•rent group of 


comedies, starring 


Will Rog< 


rs, includes "Jus 


Passin' Through," 


"Hustlin' 


Hank," "Unc 


ensored . Movies", 


"Two Wi 


eons — Both ( !< 


>vered," and "The 


('owl)ov Sheik." 




"The C 


ike Eater", and 


her number in the 


scries, wil 


1 be made availa 


ble on March 2nd. 



March 1 , 1924 



Screen Snapshots No. 12 
Released by C. B. C. 

.Marion Davies and Rudolph Valentino 
being crowned Queen and King of Filmdom 
at the Theatre Owners' Ball, appear in the 
current Screen Snapshots. 

Also in this subject are Fannie Brice, 
Eddie Cantor. Paul Wbiteman, Ann Pen- 
nington, and the Tiller girls. 

Another unusual feature of the reel is a 
visit to Douglas Fairbanks ami Alary Pick- 
ford, with the boys of the American Legion. 

Commodore Stuart Blaekton, and his 
children; T. Hayes Hunter, directing Eugenie 
Besserer and George Hackathorne in a new 
picture: Dorothy Phillips a- guest of honor 
at the breaking of ground for a monument 
to dead Presidents; Will Rogers talking over 
old days on Broadway with Willie and 
Eugene Howard, and Ben Tnrpin and a group 
of bathing beauties shown in slow motion 
are additional features. 

Two Pathe Comedies for 
Loew's N. Y. Circuit 

The new "Our Gang" comedy release, 
"Tire Trouble," and the first of 'the Mack 
Sennett-Harry Langdon comedy series for 
Pathe, titled "Picking Peaches," have been 
booked by Mareus Loew for presentation in 
the Loew Theatres throughout Greater New 
York. 

Booking of these two Pathe comedies by the 
Loew management followed their present- 
ation on Broadway recently. 

''Tire Trouble" appeared on the program 
of the Mark Strand theatre during the week 
of January 27th, while "Picking Peaches" 
was presented at the Central. 





'Peter Stuyvesant, 



ixth in Chronicles of America Series by Y; 
distributed by Pathe 



rsity Press and 



Pathe News Shows Lenin s Funeral 

Views Shown on Broadway Screens 
February 10 — Cameraman in Prison 



PATHE News issue No. 13, depicts the 
last demonstration of homage paid the 
founder of the Soviet Republic. 
There are views of the hundreds of thou- 
sands swarming through the snow-covered 
streets and the great Red Square in Moscow , 
the cordons of Soviet troops vainly striving 
to preserve some semblance of order anions 
the surging masses, the bon-fires at which 
thousands pause to seek temporary relief for 
their numbed limbs from the merciless cold, 
the resting place of Lenin beneath the Krem- 
lin wall, and the endless streams of mourners 
passing before the bier in final tribute to their 
departed leader. 

Prior to the funeral, the Soviet authorities 
posted strict prohibitions against the use of 



and lias also appealed to the good offices of 
the Russian envoy in England and the un- 
official Russian envoy at Washington for the 
same purpose. Representations have also 
been addressed to the United States repre- 
sentative in Latvia looking to the camera- 
man's release. 



Pleads for More Short 
Comedies on Bill 



the oh 



qun 



Hundreds of 



These scenes are from the fourth of the Telephone Girl 
Series, " Money To Burn," featuring Alberta Vaughn, 
based on H. C. Witwer stories and distributed by 
F. B. O. 



thousands crowded the Moscow streets intent 
on paving their last tribute of respect to the 
departed leader. 

In the press of this huge throng the opera- 
tion of a motion picture camera would have 
proved an arduous task even if all other cir- 
cumstances were favorable. 

However, with a temperature of 35 degrees 
below zero numbing the fingers into almost 
utter inactivity and thousands of Red police 
and so'diers alert and ready to pounce upon 
anybody displaying a camera on his person, 
the obstacles presented were well nigh insur- 
mountable. 

Despite these difficulties, however, John 
Dored, Pathe News cameraman, succeeded in 
filming about 2.000 feet of the funeral scenes 
before he was detected by the Soviet police 
and placed under arrest, according to a news 
dispatch from Paris. The press report de- 
clares that Dored managed to get GOO feet 
of the film into the hands of a courier just 

across the Russian border, that appear in the 
current Pathe News issue. 

Pathe has cabled the Russian Foreign Min- 
istry with a view to secure Dored's release, 



A plea for more short 
grams of big houses 
review of the program 
written by (trace King 
11, Los Angeles Times. 

"What a relief these 
after the heavy emoti 
Miss Kingsley writes 

Neal Burns. "Whv 'do 
follow the common sen- 
;i snappy two-reel joy-p 
everlasting grand opera 
"It is always a joy t( 
don't have to watch anj 
prance, any third-rate 
yet a crick in the nee 
high-brow grand opera 



comedies on the pro- 
is contained in the 
at ( 'lime's Broadway, 
slev in the February 



bits 



nonsense are 
on of the feature " 
after her review of 
''Fool Proof" with 
n't the larger houses 
e plan of putting in 
ager, instead of their 

) go to Chine's. You 
second rate steppers 
singers warble nor 

k looking up at the 

tabloids." 



THE THRILL THAT COMES ONCE 
IN A YEAR'S TIME— T. N. T. 



KINOGRAMS 



THE VISUAL 

NEWS 

of ALL THE WORLD 



Issued Twice a Week 

Distributed by 
Educational Film Exchanges, Inc. 



990 



M o t i o 11 P i c t ur e N e zv s 



^M W i m imwiiiMM^ iii'iiiu!iiiiiiiii!iiiiiiiiiiiimiNHiiii!iii"!iiiiii!iiii!iiiminiiii^ 
1 



I 



Resume of Current News Weeklies 



pATHE NEWS NO. 11.— V 
Pathe News presents fi 



Si I 



hydr< 
Miam 



W 



ami military no 
with dignity, simplicity, beauty as a private 
citizen — Pathe News presents touching pictures 
of the funeral of the late War Chief and the 
tremendous tribute paid him throughout the 
country. 



pATHE NEW S NO. 13.— H 
1 all Herrin citizens ! Natioi 
this order after fatal riots ; C 
Investigate wreck of warship 1 
reef; Alameda, Cal. — World'! 
team in action ; New York — N 
flying trip to New York; Wi 
Testifies before Senate Oil C< 
McAdoo; Chamonix. France- 
Olympic winter sports; Ch 
Britain's Premier looks over 



rrin, 111. Disarm 
tl Guard enforces 



ttee — Wm. G. 
•way leads in 
•s, England- 



fun 



Mi 



to Winter Carnival; Milwaukee. Wis.— Increase 
efficiency of city's Police Department ; St. Paul, 
Minn. — Canine champs line up for big event. 
pATHE NEWS NO. 12.— Liverpool, Eng- 
1 laud — Pathe News cameraman films un- 
usual views of Britain from air, in aerial 
sightseeing trip over British cities; Cocoa. Fla. 
—Mabel Cody, daredevil narrowly escapes death 
in making spectacular transfer from speeding 
auto to a flying airplane; Guadalupe, Mexico- 
Natives prav to ward off predirted .■:irt 




Cliff Bowes, Sid Smith and Virginia Vance Caper 
this Educational-Cameo Comeuy, " Oh, Captain " 



;uilliillMWIIIIIIIM IIIIIIIHillTs 

In the Limelight. London. England- 
eight women in British Parliment 
rroup for first time; Denver, Colo.— 
•lebration features Miner's Sowbelly 



Louis. Mo, 
are exhibitc 



mantling. 



dry doek for dis- 



TNTERNATIONAL NEWS NO. 17— Near 
I Guadalajara, Mexico— Obregon's loyal troops 
••rush Mexican revolt. .Madison I '.arracks, X. Y — 
Ski-joring Army's newest thriller. Ft. Bliss, 
Texas— Inspiring final review for General Hol- 
brook. New York City— Kadio secrets from the 
Great White Wav. Hamilton. Ohio— Ilome-iown 
welcomes Bergdoll abductor. Manhattan Beach 
Cal.— Some new arrivals from England. Wash- 
ington, D. C. — Secretary of the Navj Denby an- 
i . 1 1 1 1 - ■ i 1 1 - his resimi.-it i . >i . I'mm ihe cabinet. Wash- 



-the-world 



Roy D. M( 
the Marion 
kok. Siam- 



Vollem 

. 1 llllc] 

-Marim 



PATHE NEWS NO. 14— Hamilton, Ohio— Lt. 
Hooven Griffis. attempted kidnaper of Berg- 
doll. receives a "glad hand" from home folks 
Coral Gables. Fla.— First radio concert heard bv 
Indians. — New Orleans. La. — World's champion 
a turf fan, too! ^olomb-Bechar, Africa — Cross 
Sahara Desert in record time. 'Washington. D. C. 
—Edwin Denby, Secretary of the Navy, resigns 
from his post in the Cabinet. Washington. D. C. 
—Groun of officers and mechanics, selected bv 
Arm? for world tour. Lakehurst. N. J. — Com- 
mander Lansdowne examines the Shenandoah un- 
dergoing repairs in hangar. Los Angeles, Cal.— 
Trophy for coming Indianapolis Race is 7% ft. 
high, costing $20,000. Riga. Lativa — Honor the 
heroes of their country. New York Citv— IT.S.S. 
Colorado back from first cruise. Louisville. Ky.— 
Kentucky pays tribute to her illustrious native 
son. Culver, Ind. — Experts on steel and ice in 
winter snorts at Culver Military Academy. 
Crosby. Minn.— Mine disaster takes toll of 42 
lives. Santa Monica. Cal.— Rush construction of 
planes that will make Army's flight around world. 



KINOGRAMS NO. 2329— Herrin 111.— Sol- 
diers patrol streets in city where dry riots 
brought two death : New York— Douglas Fair- 
hanks and Mary Pickford arrive for visit: Ar- 
lington. Va. — Navy pays full honors to Captain 
Sparrow of wrecked Tacoma ; Cleveland — Babies 
in bis: show: Montreal. One. — Doer teams start 
on thirty mile race: Chicago— Bobbed ha-'r bv 
dnv, long hair by night, latest decree of fashion: 
Washington- Lieut. Commander Za.harv Lans- 
downe to command the Shenandoah ; New York— 
President Coolidge speaks in New York: Tacoma. 
Wash. Midget troons demolishes moonshine 
stills; Ottawa. Out. -Prince Erik weds Miss Lois 
Booth (Treat crowds form before church and 



KINOGRAMS NO. 2330— Washington— Ed- 
win L. Denby resigns as secretary of the 
Navy, issues statement to newspaper men; Phila- 
delphia— Owen Roberts is appointed special at- 
torney by President in oil cases: New York— 
Sailors remember the heroes of the Maine: 
Seward, Alaska Pighl drifts to keep railroad 

e'en I (awes in Oei'iunnv begins work on repara- 
tions probe; New York Train sailors aboard the 
Newport to man merchant: marine; Montreal, 
Canada International ski jumping contest is 
held; Brattleboro, Vt. — Great winter carnival is 
held ; Minneapolis — Ed Wynn tries his feet on 
ski slides and gets a bump at end. 




Century's " You're Next " Is Their Second Release For 
February; Laemmle Anniversary Month. 

Tolhurst is Welcomed by 
The Cinematographers 

As an expression of the appreciation of the 
work he lias done in the world of the camera, 
Louis H. Tolhurst has been unanimously 
elected a member of the American Society of 
Cinematographers. 

The society is said to have manifested an 
eager interest in Tolhurst's inventions con- 
nected with niiscrosenpie motion pictures and 
to have approved with official enthusiasm the 
achievements of the scientists in the "Secrets 
of Life" series he is making for Principal 
Pictures for distribution through Educational 
Film Exchanges, Inc. 



Rogers in " Big Moments 
from Little Pictures " 

The Will Rogers comedy to be made avail- 
ble by Pathe on March 30 will present the 
owboy comedian in a series of impersona- 
ions, ranging from Ford Sterling and the 
lays ol' (he Keystone Comedies down to Fair- 
ianks in "Robin Hood,'' and Valentino in 
'Blood and Sand." 



KINOGRAMS 

THE VISUAL 

NEWS 

of ALL THE WORLD 
Should Always Be on Your Program 
Distributed by 
Educational Film Exchanges, Inc. 



March 1, 1924 



991 




Two Educational Series 
are "Exceptional" 

T~? iDUCATIONAL Pictures, "The Se- 
H I crets of Life" and the first four re- 
leases of tjie 1924 series of Bruce 
Wilderness Tales, are listed as Except'onal 
Pictures in the current issue of "Excep- 
tional Photoplays" issued by the National 
Board of Review. 

"These (The Secrets of Life) are truly 
remarkable pictures" says the review of 
these subjects in the National Board's 
Pamphlet; not only extremely instructive 
in the visual presentation of their sub- 
jects, but also entertaining to a degree 
which makes them compete with the best 
entertainment on the screen today." 

The listing of the Bruce Wilderness 
Tales marks the third time these outdoor 
dramas have won this distinction from 
the National Board. 



Prize Essay Contest for 
"Jamestown" Chronicle 

A prize essay contest sponsored by C. 
Floyd Hopkins of the Vi toria Theatre, Har- 
risburg, Pa., boomed tin theatre's showing 
of Pathe's Chronicle ol America picture en- 
titled " Jamestown." 

In this novel bit of exploitation Mr. Hop- 
kins received the wholehearted cooperation 
of the Harrisburg Telegraph. 

The contest was declared open to all High 
School boys and girls, and a special admis- 
sion price of ten cents was adopted for school 
children during the entire week that "James- 
town " was shown. 

This resulted in a large juvenile attend- 
ance. 



"The Lady Barber" Is New 
Harry Langdon Comedy 

Harry Langdon is busy at the Mack Sen- 
nett studio on his next comedy for Pathe. 
which will be known as " The Ladv Barber." 




have Will Rogers in " The Cake Eater,' 



'Riddle Rider" Completed 
by Universal 

WILLIAM DESMOND and Eileen 
Sedgwick are the co-stars in "The 
R'ddle Rider," the fifteen espisode 
serial jun finished by Director William 
Craft for Universal. 

It is described as a thrilling story of 
the modern West with the oil derrick in- 
vading the land of the cattlemen and 
Desmond plays the mysterious title role. 

Besides the two stars the cast includes 
Helm Holmes. Claude Payton, William 
H. Gould, Hughie Mack, Yakima Canutt, 
Albert J. Smith and Margaret Royce. 



Harry McCoy in First 
Starring Vehicle 

Under the direction of Noel Smith, Harry 
McCoy is appearing in "Stranded," the first 
Century Comedy in which he solely is starred. 
The picture is being made from one of the 
European stories Century's vice president, 
Abe Stern, brought back with him. 

Among those who have already been engaged 
for important parts are Betty Young, Mc- 
Coy's leading lady; "Fatty" Karr, erstwhile 
Fox star; Al Alt, who recently joined Cen- 
tury's permanent stock company, and Her- 
bert Sherwood. 




Lobby display arranged at B. S. Moss 



City, 



The Darling 



Cinema Club Sponsoring 
Short Subject Programs 

THE Cleveland Cinema Club, which 
has as its basic object, the pro- 
motion of the Better Film Move- 
ment, has launched something new in its 
Chautauqua Series of Educational Pic- 
tures. The plan advanced by the Cin- 
ema Club went into effect last Saturday 
at the Knickerbocker, theatre on the 
East Side, and starts next Saturday at 
the Capital theatre on the West Side. 
Feeling the need of short reel educa- 
tional pictures, and realizing that a con- 
tinued program of short reel pictures 
is not practical in the picture houses, the 
Cinema Club offers an afternoon of ed- 
ucational subjects every other week for 
covering a period of five weeks. 

The first program, shown last Satur- 
day at the Knickerbocker theatre was 
composed of the following subjects: 
"Cecho-Slovakia," 2-reels; "The Bee," 
"Romance of the Republic," to be run as 
a series of two reels each. This pro- 
gram will be repeated next week at the 
Capitol theatre. Other pictures included 
in future programs are "Nanook of the 
North," "Wonders of the Sea," "The 
Cricket on the Hearth," "Trailing Wild 
Animals" and Will Rogers' satire, "Two 
Wagons — Both Covered." 



902 



Motion Picture N ew 




Reviewsof Features 



The Uninvited Guest 

Feet) 



I 



(Metro— 6145 

(Reviewed 1 
his feature, t] 
iltv anirle. in 



L. C. Moen) 
Williamson 1 



ill,. 



She. 



before, hut : 
tation, fish t 
some of I he 
inherent limitation 
of yellow, in the t 
ing a rather unreal 
bluish tinge to thir 
However, despite 



Th 



Wo h 



ve had 
he trop 



hi' 



beautiful, and 
The submai 
the picture, e 
dramatic aids, 
tunes of a vou 
fessional -ami 
diver rescues [ 

her, fights his brutish partner t< 
establish her identity when the g 

The best part of the picture 
When the castaways return to 
movie, but the island scenes lift 



sh 



the 



bmarine vege- 

ttions must be seen to be appreciated. For 
3nes, we cannot say as much. Having the 
two-color subtractive process, the absence 
ropical sunlit scenes is noticeable, produc- 
When the players are in shadow, giving a 
■oloring is much more natural, 
mitations, many of the scenes are extremely 
to the production. 

lselves, are the dramatic highlight of 
i, an octopus, and such useful melo- 
rank melodrama, dealing with the for- 
y on an island, together with two pro- 
m a woman. A ne'er-do-well sponge 
and after the gamblers have deserted 
protect her, and later helps her to 
imbler's wife impersonates her. 
s that laid on the trophical island, 
ivilization, it becomes just another 
he opus out of the beaten track. 
The picture brings to the screen a new face, Jean Tolley, whose 
photographs have graced numerous advertisements, Happiness 
candy boxes, and the like. Her acting is still a bit immature, and she 
touches no great emotional heights, but she does very well for a first 
picture, is distinctly easy to look at, and her lithe, athletic grace 
makes her the ideal type for the part. Mary MacLaren does con- 
sistently good work as the gambler's wife. Lefty Flynn gives a first 
rate characterization as the sponge diver, and Louis Wolheim is a 
convincing brutal type. 

Ralph Ince has directed the picture capably. We class this as first 
rate entertainment, well presented. 

THEME. Melodrama laid in tropical setting, centering 
about a castaway heiress, her attempt to regain her own 
identity, and the reformation of a ne'er-do-well sponge 
diver. 

PRODUCTION HIGHLIGHTS. The fight between 
Wolheim and Flynn. The fight with the octopus. The 
burning of the ship. The underwater scenes in color. The 
pleasing work of Jean Tolley. Lefty Flynn's characteriza- 
tion of the sponge diver. Louis Wolheim in a typical 
"hairy ape" part. The pictorial beauty of the production. 

DIRECTION. Has done well with the material, for the 
most part. Has kept the melodrama well within bounds 
and introduced several excellent touches. 

EXPLOITATION ANGLES. The underwater scenes. 
The natural color scenes. Teasers along the line: "Who 
is the Uninvited Guest?" If there is a Happiness candy 
store in your town, tie-up on Miss Tolley's picture on each 
box of the candy. Also, your druggist may have Pepsodent 
tooth paste displays with her picture, which would offer a 
tie-up. 

DRAWING POWER. Satisfactory for any sort of house. 

SUMMARY. An interesting and rather well told story, 
with the principal novelty in the underwater scenes. Local 
color is good and the island scenes are consistently inter- 
esting. 

THE CAST 

Paul (Gin) Patterson Maurice "Lefty" Flynn 

Olive Granger j ean Tolley 

Irene Carlton Mary McLaren 

Fred Morgan William N. Bailey 

Jan Boomer Louis Wolheim 

By Curtis Benton. Directed by Ralph Ince. Produced by Sub- 
marine Film Corporation. Photographed by Jay Rescher and J. O. 
Taylor. Natural color scenes by Technicolor. 
SYNOPSIS. Olive Granger, an heiress, is cast away on an island 
by a shipwreck, together with a gambler and his wife. They escape, 
taking her credentials. She is rescued by a sponge diver who p.o- 
tects her and eventually returns to her civilization and aids her in 
establishing her rightful identity. 




Yolanda 



G 



iiI;<;k< 



(Cosmopolitan — Ten Reels) 

(Reviewed by Laurence Reid) 



fittii 

the 

and 



tati 



f( 

We hi 
picture. 



the plo 
come 



ducti 
Dav 



;s ne 1 
od W: 



malty 
whic 



In F 



?gests that Charlc 



And we have 
ture is written all over 1 
enough to fit the frame 
cause of so much characterization ai 
we lose contact with it in the sense 
light in a. tight embrace by f 
nentioned above the settings 
mificent as any that have eve 
e said to dwarf "Knighthood 
The story is well s 
seating spectacular effect 



are 



ducti 



in its pagean 
ve it a vivk 
y be called ■, 
If it equals 
n massivenes' 
dajor was nol 
from obvious 
i the interpret 



orial highlights in a David 
tinted here. Lavish expendi- 
Would that the story was big 
that the early reels drag be- 
icident to he planted— and if 
t it fails to grip us, still we 



As 



which are 
respect it 
, opulence 
lirection is 
is the shot 



may be said to dwart "Knighthood," which carried c< 
and personality. The story is well scenarioized — and tl 
inspired in creating spectacular effects. Particularly fi: 
of Burgundy's army arrayed against the French forces 

Miss Davies is resplendent in a dual role — and she never looked 
more appealing. Indeed she is perfectly cast — and gives a performance 
which substantiates the verdict that she has become an accomplished 
net res-.. Holbrook Blinn is every inch the king in a portrayal which 
stands out with cameo clearness. Every move is a picture — a highly 
symmetrical performance. Others who give well-rounded studies are 
Johnny Dooley as the Dauphin and Lyn Harding as the Duke of| 
Burgundy. The scenic mounting, the costumes, the handling of the! 
crowds — and the vital performances mentioned above make ' Yo-j 
landa" an outstanding picture. But its production values far out- 
weigh its dramatic values. 

THEME. Historical romance revolving around conflict 
between Burgundy and France during reign of Louis XI — 
the latter ambitious to marry his daughter to the idiot son. 

PRODUCTION HIGHLIGHTS. The massive sets. 
The gorgeous backgrounds. The accurate atmosphere. The 
ocular appeal. The scene on the bridge. The clash between 
the two armies. The fine acting by Miss Davies, Mr. Blinn, 
Leon Errol, Mr. Harding, and Johnny Dooley. 

DIRECTION. Has mounted it with a splendid scenic 
investiture. Handles players and crowds well. Composi- 
tion of scenes carries fine pictorial value. 

EXPLOITATION ANGLES. Play up as a fitting se-i 
quence to "Knighthood." Exploit it in dignified manner. j 
Put on atmospheric prologue. Mention the cast — and bill 
it as one of the most sumptuous productions of the screen. 
DRAWING POWER. For first-run houses. 
SUMMARY. A pictorial masterpiece which seems lacking, 
in plot material so that the action drags until concluding 
reels. Individual shots fine — and so are the individual 
performances of the leading players. Gorgeously mounted 
and rich in atmosphere. 

THE CAST 

Princess Mary of Burgundy (Yolanda) Marion Davies 

Charles the Bold, Duke of Burdundy Lyn Harding 

King Louis XI Holbrook Blinn 

Bishop La Balue Maclyn Arbuckh! 

The Dauphin, Charles, Duke of Paris .. Johnny Dooley 

Maximilian of Styria Ralph Graves] 

Campo Basso Ian MacLarer 

Olivier de Daim Gustav von Seyffertits 

Queen Margaret .... Theresa Maxwell Conoveij 

Count Jules d'Hymbercourt Paul McAllisteij 

Innkeeper . Leon Erro j 

Antoinette Castleman Mary Kenned) I 

Castleman Thomas Findiajl 

By Charles Major. Adapted by Luther Reed Directed by Rober j 
G. Vignola. Settings by Joseph Urban. 
SYNOPSIS — Historical romance of peiiod in fifteenth centurjj 
when Louis XI ruled France. The Duke of Burgundy is ambitious! 
to marry his daughter off to the idiot dauphin, but she escapes and 
finds true romance with young prince traveling, incognito, ii , 
Switzerland. He finally rescues her from the monarch of F ranee I 



U arch 1 . 1914 



993 



Ride For Your Life 

(Universal— 5310 Feet) 

(Reviewed by Laurence Reid) 

IT may be that the program audiences who cater to wild and woolly 
westerns will enjoy this Hoot Gibson picture better than some 
of the humorous offerings in which he has starred in of late. 
To our way of thinking he is best in those semi-burlesques of west- 
en^ -ince he possesses a fine sense of comedy values. This number 
is the weakest one he has had in a lon<j while — and it lias the ear- 
marks of bein? "shot" in a hurry. There is a suggestion that the 
company went out on location and were put through their paces as 
the director happened to think up some new incident. 

The central character is an indolent rancher who is repulsed by fchs 
heroine because she has a high regard for a masked bandit. He has 
robbed the passengers of the stagecoach, but does not molest her be- 
yond taking a ring for a keepsake. Meanwhile the conventional 
melodrama is being unfolded. There is a villain who holds a mortgage 
on the home of the girl, but he is willing to forget it if her father, the 
sheriff, is willing to have, him for a son-in-law. There being a price 
on the bandit's head the incident features a pursuit by a posse. But 
the bad man stumbles into the hero's home and dies. Xo mention is 
made of the disposal of the body. But the idle rancher assumes the 
bandit's disguise to win the girl. 

Then the story begins all over again — showing the villain as the 
power of a boom town. The gaps are noticeable in several instances. 
It is planted that the action is of a period long before prohibition. 
Yet they show an American Railway Express coach — which looks out 
of place with the stagecoaches and the old-fashioned attire of the 
heroine and villain. Again the hero is covered by the gambler's 
henchmen— and makes his escape and bobs up in his bandit's dis- 
guise. There was no indication that he lugged this outfit to the 
boom town. 

The scenes are developed to make speed from the action, but there 
is no suspense because of the stereotyped incident. The finish brings 
the forces of law and order to the rescue — and the villain gets his 
punishment. There is no evidence of continuity — and the picture is 
below the average of its immediate forerunners. 

THEME. Western melodrama based upon indolent 
rancher winning respect of girl by assuming disguise of 
bandit who has thrilled her with his courage. He rescues 
her from danger — and is instrumental in cleaning up com- 
munity. 

PRODUCTION HIGHLIGHTS. The tinting of .the 
night scenes. The atmosphere. The speedy action. The 
gun-play in climax. The good work by Robert McKim as 
villain. The effective backgrounds. 

DIRECTION. Hasn't much of an idea — and indications 
are director shot his scenes as they came to mind. Incident 
is entirely stereotyped — the character and plot being familiar. 
Several gaps are noticeable which emphasize lack of con- 
tinuity. Best features are the backgrounds and atmosphere. 

EXPLOITATION ANGLES. Gibson has following. 
Tell them that star is seen in wild and woolly western. Fea- 
ture cowboy quartet, etc. Play up Laura La Plante and 
Robert McKim as members of cast. 

DRAWING POWER. For program houses. 

SUMMARY. A sterotyped western which hasn't much 
direction in it. Is episodic and lacks suspense, though action 
is speedy enough. Finish seen far in advance. Conventional 
all the way. Not up to standard of Gibson's recent releases. 

THE CAST 

Bud Watkins Hoot Gibson 

Betsy Burke ■ . . • Laura LaPlante 

"Plug" Hanks Harry Todd 

"Gentleman Jim" Slade Robert McKim 

Dan Burke Howard Truesdell 

The Cocopah Kid Fred Humes 

Tim Murphy Clark Comstock 

Dan Donnegan ..... William Robert Daly 

Mrs. Donnegan Mrs. George Hernandez 

By Johnston McCulley. Scenario by Raymond L. Schrock and E. 
Richard Schayer. Directed by Edward Sedgwick. 
SYNOPSIS. Shiftless rancher is unable to inspire romance. The 
girl of his devotion is attracted to fearless bandit. When latter 
stumbles into his home — the rancher wins his confession before he 
dies. He assumes the bandit's disguise — and prevents the villian from 
compromising the girl. Assists the vigilantes in cleaning up com- 
munity and destroying the power of the villain. Gets reward for 
capturing bandit. 



Flowing Gold 

(Tully-First National— 8005 Feet) 

(Reviewed by Laurence Reid) 

WITH the tempest in the Tea Pot Dome oil scandal being given 
pitiless publicity it is quite apropos that the screen should 
reveal a melodrama framed against a Texas oil town. It is 
hokum but it is graphic in its outline — and there is enough conflict 
and atmosphere to entertain most anyone's attention if the picture was 
edited. Rex Beach, who fashioned this tale, has not written anything 
comparable to "The Spoilers." It is not as rugged as that melodrama 
framed against a gold boom in Alaska. In fact it is a jumpy picture 
which never draws you into its action and makes you an actual 
participant. 

Characters and events develop too suddenly to appear convincing. 
For example the hero, a stranger, is represented as a "down-and- 
outer" — with just three cents to his name. Yet a jeweler trusts him 
with untold riches in gems which he disposes of to a family of nesters 
who have struck it wealthy in oil. 

The hero is a dominant figure and he promotes a stock company and 
looks after the interests of the nesters. But the hokum comes to the 
surface and exposes the family as very movieish characters. They 
must ape the manners of society — and scenes are given up in show- 
ing them adopting fine feathers and what not. A good deal of the 
plot is developed through the captions. The hero is "out" to get the 
villain who has embarrassed him during the late war. The latter has 
a few early scenes and then fades into the background until the con- 
clusion. 

Several scenes could be eliminated which would condense the action 
and make it more convincing and less suggestive of comedy relief. 
It doesn't build well because of its abrupt incident. The finish is 
melodramatic but furnishes a thrill when the heroine rescues the 
saviour of her family from death during a storm. The lightning 
strikes the oil derricks — and the action is truly colorful here. Yet 
both victims emerge from the scene — with nary an indication that 
they have registered anything from their frightful experience. The 
characters are not clearly defined because there is so much "off-screen" 
incident to plant. However Milton Sills, Anna Q. Nilsson. Mice 
Calhoun and Craufurd Kent strive to be convincing. Cissy Fitzgerald 
emerges from oblivion to lend color to her role. 

THEME. Melodrama of young adventurer who comes 
to oil town and aids nester to strike it rich. Falls in love 
with latter's daughter and crushes his enemy. 

PRODUCTION HIGHLIGHTS. The atmosphere. The 
making over of the Briskow family. The scene when adven- 
turess is shown up in her true character. The climax reveal- 
ing a melodramatic punch — when oil derrick is struck by 
lightning. The rescue of hero. 

DIRECTION. Does not make story even. A lot of 
incident explained through captions. Might have dispensed 
with fight scene which is crude. Talky plot in several scenes. 
Is best with climax. Conventional treatment. 

EXPLOITATION ANGLES. Since the country is read- 
ing and talking of oil, it would be a good angle to feature 
this as a lively melodrama of an oil boom. Play up cast — 
and mention author and producer. Bill it as exciting picture 
carrying a vivid climax. 

DRAWING POWER. Should please the everyday 
patron. 

SUMMARY. Somewhat hectic in outline is this melo- 
drama of an oil boom. It is crude in places and uneven in 
its continuity — and much action is planted through captions. 
Is vivid in climax — and fairly well played. Conventional 
in treatment, however. 

THE CAST 

Allegheny Briskow Anna Q. Nilsson 

Calvin Gray . . Milton Sills 

Barbara Parker Alice Calhoun 

Henry Nelson Craufurd Kent 

Buddy Briskow John Roche 

The Suicide Blonde Cissy Fitzgerald 

Ma Briskow Josephine Crowell 

Pa Briskow Bert , Woodruff 

Tom Parker Charles Sellon 

By Rex Beach. Directed by Joseph De Grasse. 
SYNOPSIS. Young adventurer, down and out, comes to Texas 
oil town, and aids family of nesters who have suddenly struck it 
rich in oil. They place him in charge of their interests — and he 
frustrates plans of his enemy who would ruin them. Strikes up 
romance with daughter, who becomes piqued because he is also at- 
tentive to another. He saves the boy from being compromised into 
marriage — and is rescued from death by heroine. 



994 



Motion Picture News 



Fair Week 

(Paramount — Five Reels) 

(Reviewed by Frank Elliott) 

WE sadly suspect that this one has been "laying on the shelf" 
for many moons and is now being dragged into the light of 
day after much discussion as to the advisability thereof. 
It is a picture that smacks of other days and other methods in produc- 
tion, direction and acting. It is a tale of a small town "jack of all 
trades," who foils the efforts of a Desperate Desmond, masquerading 
as an evangelist, to leave town with the bank deposits as the town folk 
gaze skyward to observe a balloon act by Madame LeGrande brought 
to the big fair by another crook. ,.„,., „ , 

This ballon act, undoubtedly supposed to be the highlight of the 
picture, is so obviously trick stuff that much of its punch is lost. 
The "act" is really the situation in which a balloon suddenly starts 
skyward taking with it Slim Swasey and his little orphan pal, Sally 
Jo. Both have been practicing acrobatics on the ground so when they 
get in the air they repeat their stuff and are able to make a safe 

k^The^iocale of the story is Rome, Missouri and there is much play 
in the subtitles along the lines of "When in Rome dos as the Romans 
do," "the Rome circus maximus," etc. 

Walter Hiers is Slim Swasey and supplies a few comedy moments. 
Constance Wilson, Lois' sister, has the principal feminine role but 
is not called upon to do anything. Earl Metcalfe puts up a good 
fight with Hiers in the church loft but succumbs when Walter puts 
his full weight upon him. The rest of the cast is fair. This is a 
picture for second class houses, neighborhood theatres and the towns. 
The latter, especially, may enjoy it. 

THEME. A rural comedy drama dealing with the efforts 
of the village fat boy to rid the town of a couple of crooks 
and win his sweetheart back from the slickest of the two. 
Incidentally the real mother of his little orphan pal is found 
to be the balloon lady. 

PRODUCTION HIGHLIGHTS. The balloon ascension 
which is only fairly well done. The chase and fight between 
Slim and Mark Bulger. The comedy moments contributed 
by Walter Hiers. 

DIRECTION. Not so good. Smacks of other days and 
other methods. Has permitted too much " posing " stuff of 
both individuals and groups. Has put over a few comedy 
situations and packed a little pep into the climax. 

EXPLOITATION ANGLES. Might be a good stunt to 
send up hundreds of toy balloons announcing the coming of 
the picture. A balloon ascension is one of the " thrills of 
the picture. Turn your lobby into a miniature county fair. 
Put up a lot of little booths and put on a fat man, thin man, 
missing link, hula-hula girl prologue as suggested in the 
ballyhoo scene in the picture. Play up the name of Walter 
Hiers. If you play this one when your town has its fair, 
tie-up with the fair advertising. 

DRAWING POWER. Suitable for program houses, 
community theatres and especially the towns. 

SUMMARY. This is just a fair program picture which 
undoubtedly was made quite some time ago. It has nothing 
original in the way of plot and the one thrill of the picture 
is quite poorly done as to realistic staging. The acting is 
fair, with Walter Hiers supplying most of the comedy. There 
is some action toward the close. 

THE CAST 

q Hm swasev Walter Hiers 

S£ Remus .7.7.... Constance Wilson 

Madame LeGrande . . . . Cannen Phillips 

Jasper Remus . J- Farrel MacDonald 
n,n Hna,,(. Bobbie Mack 

S v H , gu :::::::::::::: Mary j ane i^g 

Mirk Bulger V.. Metcalfe 

Isadore Kelly Knute Enckson 

Mary Ellen Allen ■• . . . Jane Keckley 

By Walter Woods. Directed by Rob Wagner. Scenario by Tom 
Geraghty. Photographed by Bert Baldndge. 
SYNOPSIS. Deals with the arrival in town of a couple of 
crooks One brngs along Madame Le Grande, who is to do a bal- 
loon stunt for the folks during fair week. In the guise of an 
evangelist the other crook wins the confidence of the natives and 
then robs the bank, but he is caught by Slim Swasey, village jack 
of-all-trades. It also later develops that the child he has been 
bringing up is none other than the long lost daughter of the balloon 
lady. Slim wins Ollie Remus who was on the verge of eloping 
with the crook-evangelist. 



The Marriage Market 

(Harry Cohn Production-C. B. C. — Six Reels) 

(Reviewed by Frank Elliott) 

WHILE several situations in this picture are beyond the realm 
of possibility and there is a tendency to moralize over the 
attempts of certain parents to "auction off" their daughters to 
the highest bidders, regardless of whether there is love in the match, 
this offering is well acted and possesses a wealth of comedy situa- 
tions. 

The ballet number and the tableau scene showing the ancient mar- 
riage market are quite artistic bits. There is a thrill or two, especially 
the one in which two autos are chasing another. The first machine 
just gets by as a train flashes across the road forcing the other two 
machines to slide into a ditch. 

Some real comedy is injected in the scenes in which Pauline Garon 
as Theodora Bland, expelled from school, gets off at the wrong station 
in a storm and finds shelter in the home of Wilton Carruthers, who 
is informed by the girl that she is the refugee from the reform school. 
She is seeking adventure and romance. She gets both as a result of 
her hoax. 

Miss Garon is decidedly attractive in this picture and shows 
promise of becoming a clever comedienne. Jack Mulhall and Alice 
Lake do fairly well with their respective roles and the remainder of 
the cast is adequate. 

There is some fast action in the climax as Theodora saves the 
girl who escaped from the reform school from capture by the 
Sheriff after the latter has come to the rescue of Theodora, denying 
to the gathered family the announcement by a jealous girl that 
Theodora is the real reform school refugee. 

THEME. A light comedy drama dealing with an adven- 
ture-loving flapper who refuses to be placed on the marriage 
block and picks out her own husband in a very romantic 
manner. 

PRODUCTION HIGHLIGHTS. The scenes in which 
Theodora passes herself off as an escaped reform school girl 
and is saved by Carruthers from officers seeking the refugee. 
The ballet numbers. The race of the three autos with Theo- 
dora just escaping being struck by a train. Pauline Garon's 
acting and personal charm. The good cast. 

DIRECTION. Has done fairly well with a story that is 
not very convincing as to plot incident. Has put over a good 
auto-chase-near-train-wreck thrill. Has injected some 
comedy moments and brought out the fact that Pauline 
Garon has in her the makings of a charming little 
comedienne. 

EXPLOITATION ANGLES. The fine cast. The title. 
Make a play for the women's interest by playing up the 
theme that the picture shows the workings of the modern 
marriage block. Put on a ballet prologue as suggested by 
the dance scenes in the picture. 

DRAWING POWER. Suitable for program houses, 
neighborhood theaters and the town. 

SUMMARY. A rather diverting little comedy drama in 
which the situations are not very convincing but which is fair 
entertainment because of its comedy moments and the acting 
of the good cast. Pauline Garon is good to look at and does 
some real acting. The picture is artistically acted and well 
photographed and should do business if well advertised. 
THE CAST 

Theodora Bland Pauline Garon 

Lillian Piggott Alice Lake 

Wilton Carruthers Jack Mulhall 

Dora Smith Shannon Day 

Miss Blodgett Mayme Kelso 

Miss Whitcomb Kate Lester 

John Piggott Marc Robbins 

Mrs. Piggott Vera Lewis 

" Count Demitri " Jean DeBriac 

Seibert Peckham Willard Louis 

By Evelyn Campbell. Directed by Edward J. Le Saint. Photo- 
graphed by King Grey. 
SYNOPSIS. Expelled from a fashionable " finishing " school, 
Theodora Bland, helps a girl who has run away from a reform 
school. Alighting from the train during a storm at the wrong sta- 
tion, Theodora seeks shelter in the home of Wilton Carruthers and 
seeking adventure, the girl tells him she is the one who escaped 
from the reform school. He saves her from the officers. Reach 
ing home, her aunt seeks to marry her off to an oil magnate. In 
the climax her aunt's daughter-in-law seeks to have her arrested 
as the escaped reform school girl, but the real culprit comes for- 
ward and Theodora is won by Carruthers. 



March 1 . 1924 



995 



Around the World in the Spee jacks 

(Paramount — Six Reels) 

(Reviewed by Frank Elliott) 

THI£ i> the film history of the famous around-the-world cruise 
in a 98-foot motor boat by Mr. and Mrs. A. Y. Gowen of Cleve- 
land who covered 39,000 miles in a 16 month period visiting 
such out-of-the-way places as Samoa, Fiji Islands New Guinea, Aus- 
tralia, India. Java and a number of South Sea islands. And the pic- 
tures which their cameraman Ira J. Ingrakam formerly with Burton 
Holmes, made of the trip are among the most entertaining, instruc- 
tive and fascinating seen in a long while. They are of especial 
appeal to school children whose studies are here visualized in 
vivid manner, but grownups also will find them intensely absorbing. 
We don't get a chance to see pictures like this every day and few ol 
us would want to take a chance in a 98-foot boat to see the originals, 
especially those terrible faced, "polka-dot" savages of New Guinea. 

The pictures are beautifully photographed and show some of the, 
most wonderful najural settings ever filmed. All who see this pic- 
ture will wonder at the scenes showing the firewalkers of Bcqua, 
folks who trip srleefullv over stones heated for 24 hours and which 
trick does not effect their "dogs" in the least. Even the fakers in 
India haven't dug up a stunt to equal this one. And then there are 
the genuine lmla hula dances in which we see the native Java girls 
shaking some very wicked haystacks. 

The scenes in India are also of great interest as well as shots as in 
other lands and ports visited. There are some fine maritime views as 
the yacht plunges on her adventurous junket. These pictures will 
delight all lovers of adventure and outdoor spot. The films give one 
new insight into the life of the savages in uncivilized parts of the 
world and show us queer customs such as that practiced in New 
Quinea where the "sheiks" prick their skin until it bleeds and then 
put on little wads of cotton making many and weird designs on 
their hideous looking bodies. 

Many newspapers of the country published the detailed account of 
this strange honeymoon of the Gowens. Many are doing so today, 
so that in some cities exhibitors will be able to tieup with the news- 
paper printing the tale in serial form by getting their ads under the 
stories. This is a feature that can stand alone on any bill, but it 
also can be split up into a series consisting perhaps of two reels each. 
"The Cruise of the Speejacks," is one of the novelties of the season 
and should find a place in every house wishing to give its patrons .-j 
treat. 

THEME. A travelogue of the famous 'round-the-world 
cruise in a 98-foot motor boat by Cleveland parties — a cruise 
covering 39,000 miles and touching the far off places. 

PROUUCTION HIGHLIGHTS. The fine camera work. 
The educational values as appreciated in shots of strange 
peoples. The firewalkers of Bequa. The scenes in India. 
The maritime shots. The thrils. 

DIRECTION. No story here, the tourists taking along 
one of Burton Holmes' cameramen who has caught some 
marvelous scenes. Have not missed anything in cruise. 

EXPLOITATION ANGLES. Splendid chance to tie up 
with newspapers, featuring the colorful cruise in the Spee- 
jacks. Tie up with schools, etc. Has great educational and 
pictorial values. Ballyhoo it as something out of the 
ordinary. 

DRAWING POWER. Is colorful and instructive enough 
to be featured on any program. Good for any community. 

SUMMARY. An animated " log " of z most colorful 
cruise — one carrying great educational and pictorial values. 
Acquaints spectators with far-off places and races. Carries 
suspense, too. A real treat of its kind. 

THE ENSEMBLE. 

Mr. and Mrs. A. Y. Gowen 

Ira J. Ingraham. 

Sailors. 

Natives of South Sea Islands, Australia, New Guinea, India, 
Java, etc. 

Photographed by Ira J. Ingraham. 

SYNOPSIS. A moving record of a honeymoon cruise in a 98 
foot motor boat, the tourists being Mr. and Mrs. A. Y. Gowen of 
Cleveland. The boat carried them to the far-off places where they 
visited tribes, etc., little known to civilization. The cruise took them 
sixteen months, most of which was occupied in visiting the South, 
Sea Islands and India. 



Ladies to Board 

(Fox— 6112 Feet) 

(Reviewed by Laurence Reid) 

TOM MIX is one actor of westerns who has enough foresight to 
break away from the stereotyped material and project somd- 
thing novel — something different. His newest expression 
takes him away from the open spaces and thrusts him in the East as 
the owner of an Old Ladies' Home, the property being left him by a 
cantankerous old woman whom lie has rescued during a tour • t' the 
West. The idea is quite original for the screen — and the arrival ol 
the westerner and his portly pal to take up their abode in the home- 
is sufficient to get the picture away with a fine flash of humor. 

The author, William Dudley Pelley, has not made this a one 
character story. Indeed, he has incorporated several balancing ele- 
ments which make the picture rather elaborate of its kind. Don t 
judge from the plot that the star isn't given opportunity to display 
some new stunts. But these are not so prominent as the romantic; 
and comedy incident. The hero falls in love with a pretty nurse 
while his buddy is charmed by an equally rotund housekeeper. The 
majority of laughs are gained from their antics. For the note of 
pathos the author has introduced an elderly lady whose son has 
renounced her. It is the hero's duty to force this young scapegrace 
to realize his mistake. Meanwhile the westerner has made a great 
hit with the old ladies in scenes which cany a deal of heart appeal 
It is a breezy comedy-drama, packed with sure-fire elements — and 
there i< no question that it will entertain the Mix followers -and even 
those who have not selected him as one of their favorites. The 
romance is subordinate to the comedy element, but it introduces a 
speedy finish — one which features a double elopement. This episode 
is certain to arouse much laughter. The director has dove-tailed all 
the elements — and these are sufficient to find response. 

In other words it is a first class audience picture and establishes 
Mix as a consistent picker of likely stories. The star sports a deal 
of originality in his sartorial attire. 

THEME. Comedy drama carrying vein of heart interest 
when westerner comes East to inherit an old ladies' home. 
Has a romance and reunites a son to his mother. 

PRODUCTION HIGHLIGHTS. The comedy moments 
when westerner and his portly pal arrive in the East and 
inherit old ladies' home. The dinner scene. The incident. 
The heart appeal. The double elopement. The fast action. 
Convincing work by cast. 

DIRECTION. Has packed picture with several balanc- 
ing elements — though the comedy predominates. Projects 
some good incident, plenty of humor — and a note of heart 
interest. Gets good results from players. 

EXPLOITATION ANGLES. The title will arouse 
curiosity. Play up that Mix is seen in a new kind of role. 

Make comment of central idea. Tie up with local store, 
etc. Put on a dance prologue. Feature it as something 
different in comedies. 

DRAWING POWER. Should draw wherever Mix is 
popular. 

SUMMARY. A first rate comedy-drama, carrying 
original humor, a substantial note of pathos, considerable 
heart appeal and plenty of action. It shows so many ele- 
ments that its success is assured. 

THE CAST 

Tom Faxton Tom Mix 

Edith Oliver Gertrude Olmstead 

Evan Carmichael Philo McCullough 

Bunk McGinnis Pee Wee Holmes 

Mrs. Carmichael Gertrude Claire 

Model Dolores Rousse 

By William Dudley Pelley. Scenario by Don W. Lee. Directed 
by Jack Blystone. 

SYNOPSIS. Elderly lady of cantankerous disposition is 
rescued by westerner when she loses control of her car while tour 
ing the open spaces. At her death she remembers his kindness and 
leaves him her state, consisting of an Old Ladies' Home in East. 
He induces his cowboy friend to accompany him — and both fall in 
love — the hero with a pretty nurse, the friend with a housekeeper. 
The westerner forces a lonely mother's son to return to her — and 
happiness is supreme all around. 



996 



Motion Picture News 




"School Pals" 
: Fox-Imperial Comedy — Two Reels) 

TWENTY minutes of entertaining comedy are 
furnished in this bright burlesque of school 
days — with three chimpanzees conducting 'the 
high jinks. They seem to know their A B C's 
and how to carry on mischievous pranks. The 
introduction features a dream situation in which 
one of the tiny white-whiskered monks visual- 
izes himself as an oriental king, while another 
is an oriental dancer. 

From this point the idea features the school- 
room and a home — with the pals executing a 
lot of stunts. Their weazened expressions are 
effective in making them appear quaint. 

The comedy is a good one of its kind and is 
-particularlv suitable for the juveniles.— 
LAWRENCE RE1D. 



X 



"The Very Bad Man" 
(Universal — One Reel) 

ED has his valet impersonate a much sought 
•i-'N desperado, that Ned may collect the reward 
offered The real desperado encounters his im- 
personator and beats him. Ned starts out to 
make the capture not knowing the true state 
•of affairs. He is given a warm reception by 
the desperado, but induces the latter to shoot 
tholes in his coat and hat that he might impress 
the sheriff with his bravery. When the last 
bullet has been used for this purpose Ned and 
the valet easily subdue the desperado and win 
the reward. The story is rather a poor one 
and the comedy incident not much better.— 
CHESTER J. SMITH. 

"Peg of the Mounted" 
(Universal— Two Reels) 

PEGGY in the uniform of the mounted goes 
out to round up a boose smuggling gang 
who have desperately wounded one of the 
mounted police. The gang is led by a seven 
foot giant as Peggy discovers when she strikes 
the trail. Undaunted, she shoots holes in the 
barrels of hootch and is chased by the smug- 
glers. 

One thrilling escapade follows closely upon 
another, until by a clever ruse she captures the 
entire outfit and is accorded all the glory that 
goes with such a capture. This is a winner and 
rarely has the popular Baby Peggy been seen to 
better advantage. — CHARLES J. SMITH. 



"Smile Please" 

(Pathe — Two Reels) 

ROUGH tactics by a rough comedian wil' 
amuse the lovers of the familiar old style 
slapstick comedy and all the old business is 
dragged back in. 

This is the second of the Mack Sennett 
comedies featuring Harry Langdon and the ac- 
tion is placed in a photographic gallery with the 
comedian as the photographer. 

Jackie Lucas is in the family about to be photo- 
graphed and his antics help provide the comedian 
with most of his opportunities. The cast is 
good and the action fast throughout— TOM- 
HAM. 



"Cave Inn" 
(Educational — One Reel) 

THIS alleged comedy of prehistoric caveman 
days is too silly to be at all humorous. Its 
principal comedy feature is the dropping of 
stones on the head of someone who is endeavor- 
ing at various stages, to abduct the fair damsel. 
Sid Smith, Cliff Bowes and Virginia Vance are 
the featured players, but none of them adds any 
to laurels won in the past by this one. — 
CHESTER J. SMITH. 




Alice Day has just signed a long time contract to 
appear in leading roles in Mack Sennett Comedy Pro 
ductions for Pathe 

"The Cake Eater" 
( Pathe— Two Reels) 

WILL ROGERS' followers will like this one 
and it will generally amuse but is not quite 
up to the recent standard set by this versatile 
comedian. 

The sub-titles alone afford many chuckles as 
the star writes his own original absurdities. 
Some clever riding is shown and the local is on 
a Western ranch where cowboys play as usual 
instead of working. 

Two spinsters acquire the property and they 
briskly vamp the bashful comedian who is 
smitten in turn by the visiting poor relation of 
the spinsters. 

A specially made cake for the hero is acci- 
dently sprinkled with kerosene and he heroically 
bears up under the severe test. A subject some- 
what above the average filler.— TOMHAM. 



"White Man Who Turned Indian" 

(Pathe— Two Reels) 

HERALDED as the third of the Indian 
Frontier Series this one presents what is 
asserted to be a "true tale of a white boy turn- 
ing Indian." He is portrayed by Johnnie Fox 
Tr. in the early part of the film and becomes a 
chief in the tribe of Aropahoes. The story is 
produced under the auspices of a white rancher 
to whom it is related by Chief Yellow Horse. 
There are many dramatic moments and an 
abduction and rescue interwoven with a love 
element. Will please generally as a somewhat 
different offering.— TOMHAM. 

"Hard Knocks" 
(Pathe— One Reel) 

CHARLIE CHASE is in love with his em- 
ployer's charming daughter and he comes 
to a reception at her palatial home attired in 
sporting togs instead of formal evening dress. 

A fellow clerk in the office told him that R. R 
V. P. meant "Riding Suits Very Proper." He 
quickly changes clothes with a butler almost 

After a lot of harrowing experiences he 
thwarts the "heavy" trying to rob his employer's 
safe. A good fight is staged in this comedy and 
it will get by in pretty good shape. — TOMHAM. 



DUDOLPH VALENTINO has all the charm 
of manner and appearance in this two- 
reeler as in his more recent productions. 
The son of Mrs. Bradley, a social lioness, he 
is seized with cramps in bathing and is rescued 
by Margaret Fairfax. The latter is supposedly 
of noble lineage, the protege of Mrs. Jones, 
Mrs. Bradley's rival for the social leadership. 
Voting Bradley falls in love with his rescuer, 
who is loved also by Jim Cox, burly fisherman. 

Margaret is driven from Mrs. Jones' home 
as an imposter when her claim to nobility seems 
to have been a false one. Later Jim Cox 
abducts the girl and she is rescued by young 
Bradley in his speedy power boat. The girl's 
father and friends suspect Bradley as being 
the abductor and he is threatened with dire 
consequences upon being captured with the girl. 
Explanations are hurriedly made, Margaret is 
apprised of the fact that she is of real nobility 
and a happy marriage follows. It is a fast 
moving story, well acted by Valentino, Carmel 
Myers, Zasu Pitts, Alfred Allen and Harold 
Goodwin. Although a reissue bound to be a 
winner in any house.— CHESTER J. SMITH. 



Pathe Review No. 9 

/^ANYON country is shown in tne Pathecolor 
^ section of the Review this issue and it is 
very impressive and beautiful. 

"Photographic Gems," is a collection of pic- 
turesque views of Bermuda; "Head and Heels;" 
a slow-motion novelty showing a daring trapeze 
performer in action " A Lost Art Revived," a 
highly interesting insight into the methods of 
petal painting as practiced bv the Leonardo da 
Vinci Art School, New York.— TOMHAM. 



"Herman, the Great Mouse" 

(Pathe— One Reel) 

X athletic mouse heads the cast this wee! 
and twists the steel wire in a mouse trap 
like a chef bends macaroni. He chases every- 
body and everybody chases him and he struts 
and " mugs " in comedy situations that will con- 
vulse the average person. —TOMHAM- 



A 



"Getting Gertie's Goat" 
(Educational — Two Reels) 
'"PHE trials and tribulations of a young couple 
determined to elope are complicated by the 
fact that the girl's father is the town judge and 
decidedly opposed to the young man. Inadvert- 
ently he comes into possession of the marriage 
license, the thousand dollar bank roll and the 
steamer tickets. 

The ingenious daughter conceives the idea of 
recovering them from the courtroom and to do 
so it becomes necessary to start a fire scare. A 
mad dash to the steamer via of a motorcycle 
with bathtub attachment and then the fact is 
revealed that they have forgotten the necessary 
detail of being married. Another dash back to 
an irate traffic cop who is persuaded to be wit- 
ness to the marriage, and all ends happily. 
There is a lot of genuine humor in this picture 
;iiid it should be well received almost anywhere. 

CHESTER J. SMITH. 



"Jumping Jacks" 
(Educational — One Reel) 
HpHIS is another of the clever Lyman H. 

Howe's Hodge Podge series which shows 
among other things some clever cartoons, types 
of different races and some exceptional scenic 
views. These pictures are cleverly arranged and 
should gain in popularity as they continue to 
maintain the high standard set by the producer. 
They are both educational and entertaining. — 
CHESTER J. SMITH. 



M a rch 1 . / P 2 4 



997 




Studio Briefs 




Sidney Directs Devore 

Al Christie says that Scott Sid- 
ney will direct Dorothy Devore in 
the first of her starring series of 
feature-length comedies. 

Irving Cummings, who has jus1 
completed his fourth picture at 
Universal City, will start on 
" When Johnny Comes Marching 
Home," a Gerald Beaumont racing 
story from the Red Book Maga- 
zine. Creighton Hale, Ethel Shan- 
non, George Cooper, Edith Yorke, 
Robert Brower and Charlotte Stev- 
ens are in the cast. 

Carmelita Geraghty will support 
Herbert Rawlinson in " High 
Speed," an adaptation of a maga- 
zine story by Fred Jackson, to be 
produced by Herbert Blache. The 
cast includes Bert Roach and Otto 
Hoffman. 

Edward Sedgwick has completed 
the cast of the latest Hoot Gibson 
picture, " Forty Horse Hawkins," 
written by himself and Raymond L. 
Schrock. It includes Anne Corn- 
wall, He'en Gibson, Richard 
Tucker, John Judd and George 
(Buck) Connors. 

The huge radio loud speaking 
plant which was installed at Uni- 
versal City for the purpose of di- 
recting the huge scenes in "Hunch- 
back of Notre Dame " has been 
placed in the Studio Inn where it 
distributes to all parts of the lot the 
music broadcasted by all the Coast 
stations. 

Nilsson to Paramount 

Anna Q. Nilsson has been signed 
by Paramount to p!ay one of the 
featured roles in the forthcoming 
Herbert Brenon production of 
William J. Locke's " The Mounte- 
bank," to be made at the Long 
Island Studio of the organization 
and will feature Ernest Torrence 
and Miss Nilsson. 

Every buck, squaw and papoose 
of a wanderng tribe of Coahuila 
Indians was pressed into service by 
Irvin Willat at Mecca, California, 
where he is directing a portion of 





Betty Compson in " Miami," the Alan 
Crosland Production released through 
Hodkinson 



Scenes from " The Ms 

the Zane Grey story, " Wanderer 
of the Wasteland," featurnig Jack 
Holt, Kathlyn Williams, Noah 
Beery and Billie Dove. 

Albert Parker, who directed 
" Blood and Gold " for Distinctive 
Pictures Corporation, has com- 
pleted the first cutting and as- 
sembling of this picture. It features 
Conrad Nagel, Alma Rubens and 
Wyndham Standing. 

Director Monta Bell is busily en- 
gaged in cutting and titling 
" Broadway After Dark," recently- 
completed at the Warner Bros, 
west coast studios. 

John S. Robertson is concluding 
the cutting of " The Enchanted 
Cottage," in which Richard Bar- 
thelmess is starred. 

Nagel Back on Coast 

Conrad Nagel, having returned 
from New York where he played 
the leading role in a picture, says he 
is too busy to act just now. He's 
sub-dividing his ranch near Los 
Angeles. 

Dorothy Arzner, film editor of 
" The Covered Wagon," has been 
engaged to handle the cutting of 
" The Inheritors," Mary Philbin's 
new Universal-Jewel starring fea- 
ture, being filmed at Universal City 
under King Baggot's direction. 

" Torment " has received its final 
editing and titles and Mr. Tourneur 
left Hollywood for a short vacation 
in the mountains and while resting 
will work on the script of " The 
White Moth," his next picture, 
which is to feature Barbara La 
Marr and Conway Tearle. 

Betty Compson will return to Los 
Angeles from New York in the 
near future to play the featured 
role in the forthcoming James 
Cruze production, " The Enemy 
Sex," an adaptation of a novel by 
Owen Johnston. 

Chester Bennett has fully recov- 
ered from his recent nervous break- 
down and is busily engaged in read- 
ing books and plays for his next 
production, starring Jane Novak. 

George Fitzmaurice, who will 
shortly start " shooting " on " Cy- 
therea " at the United Studios, 
signed Ben Carre, art director, to 
create the settings for the Joseph 
Hergersheimer picturization. 
Forman D'rects " Throwback " 

Tom Forman will direct " The 
Throwback" for the Universal Pic- 
tures Corporation as the final step 



mh Jack Mulhall, 

in a nation-wide scenario scholar- 
ship contest in which " The Throw- 
back," written by William Elwell 
Oliver of the University of Cali- 
fornia, won first place over several 
thousand stories. 

King Vidor celebrated his 30th 
birthday February 8th. His friends 
and professional associates gave a 
dinner in his honor. 

Marshall Neilan. Goldwyn direc- 
tor, is the author of " Don't For- 
get," a popular song, which short- 
ly is to be introduced to vaudeville 
by Nora Bayes. Lew Cody recent- 
ly had two songs published by a 
Los Angeles music company: 
" Lady of the Orchids " and " Wait 
for Me." 

The Goldwyn studios are at- 
tempting to discourage the submis- 
sion of amateur manuscripts. The 
department read 4,000 amateur 
manuscripts in 1923 without finding 
one that it wanted to buy. 

Jesse D. Hampton, who produced 
Rex Beach's novel, " The Spoil- 
ers," for the Goldwyn Pictures Cor- 
poration, has purchased five stories 
for production in the spring. 
Hampton has the film rights to four 
more Rex Beach stories. 

Metro Completes Cast 

Metro announces the following 
cast for " Don't Doubt Your Hus- 
band," Viola Dana's newest star- 
ring picture, under the direction of 
Harry Beaumont : Allan Forrest. 
Winifred Bryson, John Patrick, 
Willard Louis'. Adele Watson, Rob- 
ert Dunbar. The story is an orig- 
inal written by Sada Cowan and 
Howard Higgin. 

J. G. Hawks, who wrote the con- 
tinuity for " The Storm " will write 
the screen adaptation for " The 
Tornado," stage p!ay by Lincoln 
Carter, to be filmed at Universal 
City. 

Irving Cummings will start pro- 
duction at Universal City on Gerald 
Beaumont's Tijuana race track 
story, " When Johnny Comes 
Marching Home." Creighton Hale, 
Ethel Shannon and George Cooper 
will head the cast. 

John Goodrich, scenarist and au- 
thor of many screen originals, has 
become a member of Jack White's 
scenario department. 

Lloyd Bacon, son of the late be- 
loved Frank Bacon, is directing 
Lloyd Hamilton in his latest come- 



dy at the Fine Arts studio. Mr. 
Bacon has been closely associated 
with the comedian for some time, 
while serving as head of the Hamil- 
ton scenario and editorial depart- 
ment. 

Wyckoff Filming " Men." 

Polo Negri's "Men," for Para- 
mount, is being photographed by 
Alvin Wyckoff who was with. 
Essanay fifteen years ago. He first 
went to Hollywood with Cecil B. 
DeMille and for several years was 
his chief cameraman and director ot 
photography for the West Coast 
Paramount studio. 

Fred Hibbard, Lloyd Hamilton's 
director, is in New York undergo- 
ing treatment at the hands of a 
throat specialist and expects to re- 
turn to Los Angeles in a few days. 

Norman Taurog has just com- 
pleted "Pigskin" for Tack White. 
Lige Conley is the featured player. 

Ruth Hiatt, for nearlv two years 
Llyod Hamilton's leading lady, has 
been loaned to the Cameo comedy 
organization to appear with Cliff 
Bowes and Virginia Vance in 
"Fold Up." 

Francis X. Bushman will leave 
Hollywood about Feb. 23rd to join 
the Goldwyn company in Italy for 
the filming of "Ben Hur." 

De Mille Uses Hotel 

For seventy-two hours Cecil B. 
DeMille transferred his company to 
the huge ballroom of the new Los 
Angeles Biltmore Hotel. The scenes 
depicted an interesting and colorful 
cafe sequence in Mr. DeMille's new 
Paramount picture, "Triumph," a 
a screen play by Jeanie Macpher- 
son, founded on May Edginton's 
Saturday Evening Post story. 

Vera Reynolds, who played the 
part of Nettie in William de Mille's 
Paramount production, "Icebound" 
which has been completed at the 
Famous Players Long Island studio, 
has returned to Hollywood while 
other members of the de Mille unit, 
which came East for the first time 
to produce a picture, will return 
this week. 




COSTUMES FOR HIRE 



New York's Newest and 
Foremost Costume 
Rental Organization 



Jean Tully has a leading part in " The 
Uninvited Guest." a Ralph Ince-J. E. 
Williamson production now being made 

1437 Broadway 
Tel. 5580 Pen. 



BROOKS 



Motion Picture X e w s 




to PICTURES INC. tbf 



IIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIMinillllllllllMHIIIMMIIIIIIIIIIIIIUItlllllllllllllllll|M( 




They're P. D. G. meaning — 

— and they'll never guess the ending! 

— That's the sort of picture this is. It holds 'em to 
the very end. Not one, but half a dozen of the met- 
ropolitan critics compared it to the two greatest 
mystery plays the stage has ever known — "The Cat 
and the Canary" and "The Bat." 

It's a mystery melodrama packed tight with thrill 
and surprise, with a climax f acinating in its dramatic 
tensity and startling revelations. 

BETTY BLYTHE 

in 

His Wife's Husband" 

A Pyramid Picture 
Directed by Kenneth Webb 

With a distinguished supporting cast including Arthur Carew, Huntley 
Gordon, George Fawcett, Grace Goodall, Rita Davenport 



The "N. Y. American" said: 

"One of the best pictures seen in town 
in several seasons. You can't leave the 
theatre till the story is ended. Betty 
Blythe has never done a better picture; it's 
gripping." 



The "N. Y. Eve. Telegram" said: 

" Fascinating and captivating. Right up 
to the finale the audience was kept on pins 
and needles. If you like this picture, tell 
your friends, but please don't tell them 
how it ends." 



Distributed by 

SELZNICK DISTRIBUTING CORP. 



Special Pyramid Heralds in two snappy colors, available to exhibitors 
at rate of one dollar per Thousand 



h 1, 1924 




ik PICTURES INC. fa 



fllMIIIMMIIIIMIIIUSHIIIIIIUIinilHIIMIlMlllllltllllllllllllUIIIHIIHnUllllllllUIMt 



pretty damn good 



— weirdly thrilling adventure! 

Your patrons like a desert story — well, here's one 
unlike any theyVe seen. Not a conventional "sheik 
story," but a smashing story of the pursuit of a 
woman around the world, of life on the desert's 
edge, and the drama of love and hate and death play- 
ed in the heart of the Great Sahara. 

A story full of plot, full of incident, full of eerie 
mystery, full of surprise. Yep, great! 

''WHEN THE 
DESERT CALLS" 

A RAY C. SMALLWOOD PYRAMID PRODUCTION 
featuring 

VIOLET HEMING 

With a distinguished supporting cast including Robert Fraser, 
Sheldon Lewis, Huntley Gordon, J. Barney Sherry, 
Julia Swayne Gordon 



" ' When the Desert Calls ' is one of the 
most fascinating love stories ever screened. 
It had its premiere at the Cameo last eve- 
ning before a record attendance which 
showed its appreciation by continuous ap- 
plause." N. Y. Telegram. 



A well-known cast of stage and screen play- 
ers, lots of atmosphere and a plot that has a 
new twist. The production highlights are the 
scenes laid in the desert showing caravans and 
some well fought fights. 

Motion Picture News. 



Distributed by 

SELZNICK DISTRIBUTING CORP 




Special Pyramid Heralds in two Snappy Colors, available to exhibitors, 
at the rate of ONE DOLLAR per Thousand 



1000 



Motion Picture News 



INNOCENCE 

STARRING 

ANNA CL NILSSON 



DISCONTENTED 
HUSBANDS 

FEATURING 

JAMES KIRKW00D 



FORGIVE 

AND 

FORGET 



WITH 

ESTELLE TAYLOR, PAULINE GARON 
WYNDHAM STANDING 



"THB 

MAR.R.IAGEf 
MARKET" 

WITH 

JACK MULHALL, ALICE LAKE 
PAULINE GARON 

" YESTERDAY'S ■ 
WIFE 

FEATURING 

IRENE RICH a*" EILEEN PERCY 

1 BMW— 



"THE 

BAREFOOT BOY 

WITH 

THE MOST NOTABLE CAST OF THE YEAR. 



y IN PRODUCTION 

"PAL O'MINE 
TRAFFIC^ HEARTS" 



lillilM IllllllllllllllllllillllllllllllllllllllllUIII 



Picture Paragraph 



s niniii iimuiiiiiiiMiiiuiioiiiiiiiui 

T RVING M. Lesser, vice president 
and Eastern representative of 
Principal Pictures Corporation, be- 
lieves the phenomenal success of 
Harold Bell Wright's "When A 
Man's A Man," a First National 
attraction, now in its third week at 
the B. S. Moss Cameo, New York 
demonstrates that the public wants 
out-of-door pictures with real drama 
during the present year. 

In analyzing the success Mr. Les- 
ser said, " I have had our repre- 
sentatives in the cities where the 
test runs took place send in de- 
tailed reports on just what brought 
the crowds to the theatres. The 
gist of these reports is that the 
popularity of Harold Bell Wright 
was a big factor, for Wright has 
50,000,000 followers in this country, 
according to D. Appleton & Co., 
and A. L. Burt & Co., the publish- 
ers of his books. But an equally 
strong element in drawing the 
crowds is the fact that the picture 
breathes the spirit of out-of-doors 
and is filled with tense dramatic 
situations. 



HP HE announcement made by the 
*■ C. B. C. Film Sales Corpora- 
tion that a new series of Percy and 
Fredie Hall-Room Boy Comedies 
would soon be released, met with 
general approval, it is claimed. 

A majority of the exhibitors are 
said to have evinced pleasure at 
the way the public has received the 
series by their requests from time 
to time for the theatres to play 
them. 



SOMETHING of a distinct nov- 
elty in press books is being got- 
ten out by the Hodkinson Corpora- 
tion for the Samuel Grand pro- 
duction, " Try and Get It," starring 
Bryant Washburn and Billy Dove, 
according to the Hodkinson offices. 

In size and in all general appear- 
ances, this press book will be al- 
most a facsimile of The Saturday 
Evening Post, in which the story 
of the pictureplay was originally 
published. 

This similarity to the famous 
weekly periodical is carried through- 
out the entire book. 



" Try and Get It " is an adapta- 
tion of "The Kinged Tail Galli- 
wampus " by Eugene P. Lyle. 



MOTION picture subjects as 
topics for lectures have been 
in demand in recent months by a 
number of pulpit orators/ Perhaps 
the best known of these ministers 
is the Rev. Allison Ray Heaps, 
pastor of the Lewis Avenue Con- 
gregational Church, Brooklyn. 

Among the picture titles which 
have formed the basis for discourses 
by Dr. Heaps are "A Certain Rich 
Man," adapted from William Allen 
White's novel, " If Winter Comes," 
and " The Man Who Played God." 
Lately he has added " The Court- 
ship of Myles Standish," Charles 
Ray's great screen success, to his 
collection. 



HpHE latest Emory Johnson pro- 
*■ duction " The Mailman," star- 
ring Ralph Lewis and being dis- 
tributed by the Film Booking 
Offices, is receiving editorial com- 
ment in the columns of a number 
of metropolitan newspapers. The 
Boston Post ran a long editorial 
under the head, " Pay for Postal 
Workers " during the showing of 
" The Mailman," in Boston, while 
the editorial writer for the Daven- 
port (Iowa) Democrat and Leader 
made in part the following com- 
ment : 

"A popular ditty of a few years 
ago, if we remember right, voiced 
the inquiry : ' How'd you like to 
be the mailman ? ' We confessed 
that we would not like it, or at 
least we could conceive of many 
easier jobs, if we had to surmount 
some of the obstacles the mailman 
meets and overcomes, as shown in 
the screen story of the mailman's 
daily dozen of daring deeds now 
running at the Family." 




V\7" ARNER Brothers have gone 
* * out of their way to make an 
original press sheet for " The Mar- 
riage Circle," the Ernst Lubitsch pro- 
duction which created such a furore 
in its recent Eastern premiere, and 
"i is still going strong on its 
i week in Los Angeles, 
he press sheet of newspaper 
contains a wealth of publicity 



le stories have the news 
that will help get them over 
ty editor's blue pencil, 
lly deserving of comment 
posters, distinct departures 
he average assortment of 



A piano solo by Francis Young, 
called "Beau Brummcl," will 
)e used as a musical tie-up by 
icr Brothers, in connection 
with exploitation of their forthcom- 
ing March release, " Beau Brummel," 
starring John Barrymore. 



rapns 

"'liiiiiiiiiiiiiiiiiiiiiEiiiijifiiiiiiimiiuiiiiiiiiiiiiiiiiHuiiiimiiiiiiiiiiiiiiiiiiiiiiiiiJiiiiiiiiiiijjjtfflP 

Arrangements were recently ef- 
fected through Carl Fischer, Inc., 
musical publishers. The number 
dedicated to John Barrymore, will 
be used as the musical theme for 
the screen presentation. It will also 
serve as a window display in music 
stores. 



HP HE Frank A. Munsey Company 
has designed and executed an 
attractive herald on " The Con- 
fidence Man," the story by L. Y. 
Erskine and Robert H. Davis which 
is now being made into a Para- 
mount picture with Thomas 
Meighan as the star. The front 
cover of the herald, attractively 
printed in colors, carries a repro- 
duction of the cover of Argosy-All- 
Story Weekly's issue of March IS, 
in which " The Confidence Man " 
starts as a serial. 

The magazine cover, as repro- 
duced, is adorned with a portrait 
of Thomas Meighan and announces 
the story as that of Meighan's next 
Paramount picture. The picture 
will be released during the publica- 
tion of the serial in the Munsey 
publication. 



pYRAMID pictures' belief in ex- 
ploitation and its desire to assist 
exhibitors to "put 'em over" has 
prompted the laying in of a large 
supply 'of the pointed dunce caps 
which have found such favor among 
exploiters of "What Fools Men 
Are." These caps are about six- 
teen inches high, and because of 
their conical shape will fit any head. 
They played an important role in 
the exploitation of the picture in 
its premiere at Cameo Theatre, 
when scores of men were hired to 
walk about town with these dunce 
caps perched upon their heads. The 
caps are black, with orange letter- 
ing, as follows : " Ask any woman 
what fools men are." 



VI/HAT are believed to be the first 
T * sales of motion-pictures with- 
out the use of directly-spoken or 
printed words, are reported by the 
Selznick Distributing Corporation. 

Under the supervision of L. F. 
Guimond, Director of Advertising 
and Publicity, small records con- 
taining sales talks on the Selznick 
pictures " Woman to Woman " and 
" Roulette," were sent to exhibitors 
throughout the country. These rec- 
ords, made indestructible by a new 
patented process, were mounted on 
cards containing illustrations in 
colors, but no printed matter. 

Before salesmen would follow up 
the campaign, a number of exhibit- 
ors took the initiative, after listening 
to the records, which gave casts and 
exploitation points, and booked The 
pictures, according to Selznick. 



ASK YOUR EXCHANGE FOR DETAILS' 
OR, 

C.B.C. FILM SALES' CORP. 

1600 BROADWAY N.Y.C- 



March 1, 1924 



1001 



Regional News From Correspondents 



THE two big events of the week 
were a dinner and dance given 
to the film people of this district 
by William Shirley, managing-di- 
rector of the Farash theatres, of 
Schenectady, on Thursday night, and 
the dinner-dance given by the em- 
ployees of the First National ex- 
change in Albany on Friday night 
at the Hotel Kenmore. Mr. Shirley 
entertained in the lobby of the State 
theatre, following the 11 o'clock 
show, the affair lasting until 3 
o'clock in the morning. About 100 
were present. An orchestra played 
for the dancing, while Harry Seed, 
manager of the F. B. O. office in 
Albany. Miss Renee Craven, of the 
First National exchange and others, 
entertained with individual acts, 
Miss Craven contributing a dance. 

The First National dinner-dance 
was attended by about 25, including 
all the employees of the exchange 
and a few outsiders, these being 
Jacob Rosenthal, owner of the Rose 
theatre in Troy ; Tack Krause, man- 
ager of the Bond Photoplay ex- 
change, and John Toomey, an insur- 
ance man well known by the film 
people. The dinner-dance was pre- 
ceded by a screening of one of First 
National's latest releases. 

Thomas Martelli, who books pic- 
tures for the U. S. army posts, has 
been spending a few days in Al- 
bany, visiting various exchanges. 

The past week has been one the 
quietest along Film Row in many a 
month : very few exhibitors were in 
town, the managers of the exchanges, 
finding that the exhibitors were not 
seeking them out leaving their desks 
and going after business throughout 
the territorv. 

Tack Bellman, eastern division 
manager for Renown, paid a flving 
visit to Albany during the week. 

There is a new manager at the 
Pearl theatre in Albany, the change 
having occurred during the past 
week. 

David Lew, a well known sales- 
man for the Universal exchang" 
he^e. was suddenly called to New 




York city during the past week, on 
account of his wife's illness. 

Miss Jane Halloran, connected 
with the Selznick exchange here, 
spent the week end with friends in 
New York. 

William LaFountaine, a shipper at 
the Selznick exchange here, is re- 
covering from a recent operation for 
appendicitis. 

Sol Manheimer, business manager 
for the Robbins theatres in Water- 
town, left for New York last Wed- 
nesday, following a telegram to the 
effect that his father was danger- 
ously ill. 

It is expected that the Universal 
exchange in Albany, will become a 
buying office about April 1, making 
three in New York state, the others 
being in New York and Buffalo. 

Nathan Robbins, of Utica, owner 
of a chain of theatres in central New 
York, is said to be contemplating 
the erection of a theatre in Syracuse 
on the site of the Manhattan hotel, 
which was recently badly damaged 
by fire. 

There was plenty of fun among 
the employees of the Mark Strand 
theatre in Albany on Valentine's Day 
when every one at the theatre pre- 
sented everyone else with a valen- 
tine. A big box received the valen- 
tines, unsigned, during the day. 
Manager Herman Yineburg opened 
the box in the evening and handed 
out the addressed valentines. 

F. T. Smith, eastern district man- 
ager for F. B. O.. was in Albany 
for three days during the past week. 

Some of the theatres in this sec- 
tion are planning to run split weeks 
throughout Lent, while other man- 
agers, believing that if the proner 
pictures are shown, that they will 
stand a week's run. have ruled 



against split weeks during the forty 
days. At the Lincoln, in Troy, 
Manager Symansky is planning to 
put one or two Irish pictures on 
during the Lenten season. 

Apparently Proctors Fourth 
Street theatre in Troy, which plays 
vaudeville and pictures, realizes the 
drawing power of pictures and is 
heavily advertising this feature of 
their weekly program. 

In order to protect themselves 
from some of the cheaper houses, 
the Lincoln and Troy theatres are 
now carrying a line in their news- 
paper advertising to the effect thai 
pictures they are running will not 
be shown in Troy at any other thea- 
tre within thirty days. 

When Al Bothner manages a 
theatre, he is manager in every sense 
of the word, this being demonstrated 
beyond any question of doubt the 
other night, when Mr. Bothner for- 
cibly ejected a patron who was creat- 
ing a disturbance down front. Mr. 
Bothner had quietly asked the dis- 
turber to keep quiet. The noise con- 
tinued, however, forcing Mr. Both- 
ner to ask the man to leave. The 
objectionable patron showed no dis- 
position to comply but failed to 
reckon with Mr. Bothner's muscular 
right arm, and found himself sud- 
denly ejected into the street, a sadder 
but wiser man. 

The Lincoln, in Troy, has a nice 
little system of checking packages for 
its patrons. The checking room is 
right off the lobby and on a Satur- 
day night, it is not uncommon to sae 
all sorts of packages ranging from 
a chicken for a Sunday's dinner to a 
ham being handled and checked by 
the doorman. 

A force of carpenters is now at 
work repairing the Strand theatre 



in Troy, damaged several weeks ago 
by fire. The house will be reopened 
in about five weeks and will retain 
its old name. No doubt Al Bothner 
will continue as its manager. 

Walter Roberts, manager of the 
Troy theatre, has recovered from the 
effects of a badly infected finger, and 
is once more bowling his old style 
game. 

There is a rumor that Jake Rosen- 
thal, present owner of the Rose in 
Troy, has been taking a look at the 
neighboring Astor theatre, with the 
possibility of opening it at least on 
Saturday and Sunday. 

The Griswold in Troy is going 
over big these days, and is easily the 
talk of the city. In connection with 
double features last week, an eight 
piece jazz orchestra scored such a hit 
that the musicians each night were 
obliged to respond to encore after en- 
core. 

The Fisher Kids, which scored 
heavilv at Harmanus Bleecker Hall 
in Albany, two weeks ago with pic- 
tures, are to be brought back there 
for two days this week. 

The Capitol, in Troy, attracted a 
big crowd last Sunday night, when 
the North End orchestra was fea- 
tured. 

Pictures and burlesque at Har- 
manus-Bleecker Hall in Albany will 
nrobablv be replaced by stock after 
May 1. 

There was a peculiar incident at 
the Troy theatre the other night, 
when a man came to Manager Wal- 
ter Roberts and said that he had 
lost a diamond ring, adding further 
that he had heard it roll after it 
struck the floor. After the show 
was over, Mr. Roberts and his as- 
sistant-manager, Ben Stern, equipped 
with flashlights, went over every 
inch of the floor, turning over pro- 
grams and taking row after row. 
but without success, working until 
long after midnight. The strange 
part of the whole thing is that the 
man who professed to have lost the 
ring, never called back during the 
days that followed to inquire if it 
had been found. 




WEEK in and week out. the mov- 
ing picture theatres of Ottawa 
are still doing their bit for dis- 
abled soldiers of the Great War 
who continue to receive treatment 
at the local Government hospitals 
and institutions. Special tickets 
are used to permit the war cripples 
to enjoy matinee performances at 
any of the local moving picture 
theatres. These are issued by and 
signed by officers in charge of the 
Tiospital work. Quite a few are ac- 
cepted by each of the theatres every 
■week. Those co-operating include 
Harry Brouse of the Imperial, Capt. 
Frank Goodale of Loew's, Oral D. 
Cloakey of the Regent, Don Staple- 
ton of the Centre, Joe Franklin of 
the Franklin and others. 

The first of Canadian Educa- 
tional's English feature releases, 
""Out to Win", played the Centre 
Theatre. Ottawa, for a week start- 



ing Saturday, February 16. This 
picture is an ideal production, Ca- 
nadian Educational having secured 
the Ideal attractions for distribution 
in Canada. Manager Don Staple- 
ton of the Centre was well pleased 
with the fast-moving British pro- 
duction. 

The Kenora Theatre at Kenora. 
Northern Ontario, the proprietor of 
which was Joe Derry, was destroyed 
by fire on February 13 with a loss 
of $65,000, partially insured. The 
cause of the fire was unknown. Mr. 
Derry occupied apartments above 
the theatre. 

Miller Stewart, manager of the 
Metropolitan Theatre, Winnipeg, 
for the past three years, has re- 
signed and has been succeeded by J. 
A. Reich, who was a theatre mana- 
ger in Minneapolis until recently. 
Following the resignation of Mr. 
Stewart, the whole house staff of 



the Metropolitan Theatre was dis- 
missed. It is understood that Mr. 
Stewart will shortly join the 
Gordon Amusement Company at 
Boston, Mass., of which Charles G. 
Branham, formerly director of 
theatres for the Famous Players 
Canadian Corp., is now general 
manager. Mr. Reich had his own 
theatre at Estevan, Saslc, some 
years ago, and later was manager of 
theatres at Calgary and Edmonton, 
Alberta. 

F. G. Spencer, owner of several 
picture theatres in the Maritime 



Provinces, has been elected an 
active member of the Rotary Gub 
of St. John, N. B., holding the 
classification of moving picture 
theatre exhibitor. 

Two theatres of the Atlantic 
Coast section of Canada have per- 
manently returned to exclusive 
picture policies. One is the Ma- 
jestic Theatre at Halifax, N. S.. 
which had a long season of dra- 
matic stock presentations, and the 
other is the Queen's Square Theatre 
at St. John. N. B., which had been 
plaving stock musical comedv. 



Pronounced as it is sp?lled 

C-Y-T-H-E-R-E-A 



1002 



Motion Picture News 




SeattI 




'"PHE Rialto Theatre in Wenat- 
-■- chee, formerly owned and oper- 
ated by J. G. Beckman, a veteran 
exhibitor of this territory, was 
taken over in February by the Jen- 
sen-Von Herberg circuit of the Pa- 
cific Northwest, adding one more 
house to their string that now totals 
close to thirty. By the acquisition ot 
the Rialto, the organization now 
controls every theatre in that city, 
having for some time owned and 
operated the Gem and Liberty 
Theatres there. L.. A. Doudlah. 
who acts as manager for the Jen- 
sen- VonHerberg interests in Wenat- 
chee and runs the two present 
houses, will undoubtedly take over 
the management of the Rialto, ac- 
cording to information made public 
here this week. Mr. Beckman has 
announced no plans for the future. 

Vic Gauntlett, well known film 
and theatre man of the Pacific 
Coast, returned to John Hamrick's 
Blue Mouse Theatre in this city last 
week as advertising and exploitation 
manager. Mr. Gauntlett was form- 
erly associated with the Blue Mouse 
circuit, but left there a number of 
months ago to handle the publicity 
and exploitation for the Northwest 
showings of "Human Wreckage" 
for the Film Booking Offices. Fol- 
lowing the completion of that task, 
he be came associated with "The 
Hunchback of Notre Dame" com- 
pany in the same capacity, and takes 
up his duties at the Blue Mouse now 
after having toured the states of 
Washington and Oregon with the 
Universal production, for several 
months. 

The Princess Theatre at Ana- 
cortes was reopened the middle of 
February by Sam Mendelsohn, ac- 
cording to reports just received 
here. The house was formerly 
owned and managed by B. B. Vivi- 
en, but was closed recently and 
placed up for sale. Mr. Mendelsohn 
has remodeled and renovated the 
theatre, and plans to present strictly 
first run shows there. 

William Rush, an exhibitor from 
Tacoma, recently announced his in- 
tentions of building a strictly mod- 
ern five hundred seat house in 
Kent, and work on the building has 
already been begun. A new type 
Wurlitzer organ, practically the first 
used in any of the small town 
houses of this state, will be included 



in the equipment installed by Mr. 
Rush. 

Peter Kostrometinoff, owner and 
manager of the Sitka Theatre in 
Sitka, Alaska, left this city recently 
for his home, after having spent 
the winter season here and in Cali- 
fornia. W. D. Gross, owner of the 
new Coliseum Theatre in Ketchi- 
kan, arrived on the last Alaskan 
steamer, and plans to spend a short 
time in this city arranging bookings 
of pictures for the string of houses 
which he operates in the Alaskan 
territory. 

Leon Greenman and his eight mel- 
ody men were engaged last week 
by Manager C. W. McKee of the 
Heilig Theatre to furnish the mus- 
ical entertainment for that house, 
and began their engagemnet the 
middle of February. Mr. Greenman 
formerly was conductor of the Blue 
Mouse Theatre concert orchestra, 
and since that time has been direct- 
ing the symphony orchestra at the 
St. James Theatre in Boston. 

The Gem Theatre at Pateros, 
Wash., formerly under the owner- 
ship and management of A. R. 
Dodd, was recently taken over by 
Oscar Miller, and is now operating 
under the name of the Paramount 
Theatre. 

The Grand Theatre at Aberdeen, 
formerly the legitimate playhouse of 
that city, is now being remodeled by 
George Nye, owner and manager, 
according to information received 
here. When finished, the theatre 
will be reopened under a strict pic- 
ture policy, which is expected to go 
into effect some time in March. 

The American Theatre at Wool- 
ston, one of the small towns of this 
state, was taken over recently by 
Gus Berkstrom, after having been 
operated up to this time by Tom 
Watkins. 

All film inspectors from every 
exchange on Seattle's Film Row 
were the guests of Manager George 
P. Endert of the Famous Players- 
Lasakey exchange one afternoon 
last week at a private screening 
of a special film brought to this 
city by Earl J. Dennison, traveling 
supervisor of all Famous Player ex- 
change inspection departments. The 
film was specially prepared in the 
Famous Players laboratory, and 
showed the danger to film through 
bad patches and repairing. Mr. 




Gerald K. Rudulph. 



Dennison spent three days in this 
city, and from here proceeded to 
Portland, on his tour of all the 
Paramount exchanges. 

Morris Segal, formerly employed 
in the booking department of the lo- 
cal Famous Players office last week 
was announced as salesman in the 
Spokane territory by Mr. Endert. 
H. S. Hoke, former head of that 
district, will now work the territory 
out of Seattle, according to present 
plans. 

Celebration along Film Row was 
general early February, as the result 
of the birth of a son to Mr. and 
Airs. J. A. Gage. Air. Gage, follow- 
ing the announcement that both 
Mrs. and Master Gage are doing 
nicely, thank you, declared his in- 
tention of starting the young man 
to work at the Educational ex- 
change immediately. 

Guy F. Navarre, manager of the 
Fox exchange, was scheduled to 
leave here the second week in Feb- 
ruary for Los Angeles, where he 
will confer with officials of the Fox 
organization concerning the com- 



pany s output tor the coming sea- 
son. During the ten days or two 
weeks that Mr. Navarre expected to 
be out of the city, the exchange was 
to be under the direction of Jack 
Colin, assistant manager. 

Charles W. Hardin, manager of 
the United Artists exchange, has 
recently returned from a two 
weeks' road trip to a number of the 
territory's key cities, including 
Spokane, Walla Walla, Portland, 
Butte and Missoula. Upon his re- 
turn he announced that Jack Rue^ 
formerly the manager of the Uni- 
versal exchange in Butte, has joined 
the local United Artists sales staff 
and will cover the entire Northwest 
territory. 

The .biggest week's business in 
the history of the local First Na- 
tional exchange was reported early 
in February by Fred G. Sliter, man- 
ager of the local office, just before 
leaving this city for a week's trip 
into the Eastern Washington cir- 
cuit on a drive to keep up the city's 
record. H.- W. Boehme, First Na- 
tional's Western Washington rep- 
resentative, left recently for a flying 
trip through the Eastern part of the 
state, and following his return East- 
ern Washington was to be taken 
over for the company by Clint 
Montgomery. Air. Montgomery 
was formerly associated with the 
Warner Brothers exchange in this 
territory. 

L. J. Shlaifer, manager of the 
Universal exchange, returned to the 
city last week after an absence of a 
number of weeks, during which 
time he attended the Universal 
branch managers' convention in 
Chicago, and also spent a number of 
weeks in Los Angeles and Kansas 
City. 

R. C. Hill, manager of the Hod- 
kinson branch office, has again taken 
up his work in this city, after hav- 
ing just completed a road tour that 
kept him in the Washington and 
Oregon territory for several weeks. 

J. B. Sparks, exhibitor from 
Primaville and Redmond, Oregon, 
spent a number of days on Film 
Row early in February. Ray Grom- 
bacher, of the Liberty Theatre in 
Spokane, and Ed Dolan and Wil- 
liam Ripley of the Ripley-Dolan 
Enterprises in the Grays Harbor 
territory, were also seen along the 
Row the same week. 



REBECCA & SILTON, Inc. 

723— 7th AVENUE 



PHONE BRYANT 3790 & 3791 



PRODUCERS 



Representing 
DIRECTORS 



ARTISTS 



March 1, 1924 



1003 




ip of Stars appearing in current and coming productions of the W. W. Hodkinson Corp. Top row, left to right: Dorothy Mackaill, Lois Wilson, Walter Hiers Llovd 
Hamilton, Betty Compson, Billie Dove; bottom row, Harry Carey, Doro thy Devore, Bryant Washburn, Lila Lee, Madge Bellamy, James Kirkwood ' 




HpHE management of the Fredonia 
■*■ Opera House has changed, 
Charles H. and C. O. Tarbox hav- 
ing negotiated for the purchase of 
the lease held by Miss Edith N. 
Curtis and having secured from the 
Board of Trustees of Fredonia per- 
mission for the transfer of the un- 
expired lease, which is extended 
three years. The new proprietors 
agreed to pay $1,200 a year rental. 
Charles H. Tarbox, who assisted 
C. H. Landers in the management 
of the house for several years, and 
who has been in charge of booking 
pictures for the Chautauqua assem- 
bly grounds for a few years, will 
have active management of the 
house. Some improvements are 
contemplated. 

One of the events or the week in 
Buffalo was the formal opening 
Thursday night of the new and 
larger Renown Pictures corporation 
exchange, on the second floor of the 
B'eyer Building, 505 Pearl street. It 
was a regular party with music, 
dancing, a buffet luncheon and the 
screening of one of Renown's new 
pictures. The event was attended 
by most of the Buffalo exhibitors 
and several came to town from 
Niagara Falls, Rochester, Syracuse 
and other cities in the territory. Joe 
Miller, branch manager, and his as- 
sistant, Leo Mullen, were in charge 
of the program. M. H. Hoffman, 
vice-president and general manager 
of Renown, and Jack Bellman, gen- 
eral sales manager, were guests of 
honor. The exchange is elahoratcly 
furnished and completely equipped 
to serve the exhibitor. It occupies 
half of the entire second floor. 
I. M. Prown and Homer Howard 
have resigned from the Renown 
sales staff, and Mr. Miller expects 
to announce the appointment of new- 
sales representatives next week. 



Walter Hays, vice-president of 
the Mark Strand interests and head 
of the Strand Securities corpora- 
tion, controlling the Criterian the- 
ater building, announces that the 
contents of the Criterion, consisting 
of a complete quipment for a picture 
house, including an $11,000 Wurlit- 
zer organ, are for sale. All must 
be moved the week of April 1, as 
the building is to be torn down to 
make way for a modern business 
block. 

"Old Faithful," the piano that 
did duty for a long time in the 
Nickum Gem Theater, Olean, N. Y., 
is gone. And Manager Charlie 
Nickum don't know where to find 
it. After a long and useful career 
giving forth music accompaniment 
for divers picture features in the 
Gem, " Old Faithful " was moved 
to the sidewalk when the Nickum 
Gem was dismantled. Patting the 
instrument on the back before the 
intended trip to the warehouse, 
Charlie was accosted by a man who 
asked if the piano was for sale. 
Mr. Xickum induced the stranger 
to take the instrument into his home 
for a trial by members of the fam- 
ily. An agreement was to be 
reached later, Charlie said. " Old 
Faithful " was loaded on a truck, 
and when the machine turned the 
corner Mr. Nickum bad his last 
look at the piano. It was also his 
last look at the stranger. 

Pete Dana has resigned from the 
sales staff of Hodkinson Pictures 
corporation and has been succeeded 
by Jack Thomson, formerly with 
Vitagraph, Pathe, Associated Ex- 
hibitors and other exchanges. 

A Parent-Teachers association 
has been formed in Jamestown and 
has been working on a plan for se- 
curing proper motion pictures for 
children. Through the co-opera- 



tion of Messrs. Peterson & Woods, 
owners of the Wintergarden The- 
ater, arrangements have been made 
to run pictures suitable for the en- 
tire family, old and young. Two 
such performances have already 
been given and a third was pre- 
sented one evening this week. The 
pictures- shown under the arrange- 
ment are selected by the managers 
of the Wintergarden and a com- 
mittee from the central council of 
the Parent Teachers' association. 
Arthur W. Kettle, chairman of the 
board of public welfare, has 
strongly endorsed the plan and de- 
clares the movement should be 
heartily supported by all those in- 
terested in the moral welfare of 
the children. " The children insist 
upon seeing motion pictures," said 
Mr. Kettle. " They must see them, 
and the only thing that can be done 
is to provide them with suitable 
films." 

Justice O'Malley has signed an 
order providing for the discontinu- 
ance of an equity suit brought by 
the Golde Clothes Shop, Inc., 
against Loew's Theaters, Inc. The 
case, which has been in the courts 
continuously for more than two 
years, and which has twice been 
carried to the court of appeals, has 
been settled. The amount of the 
settlement could not be learned. 
The action started when the theater 
dispossessed the Golde firm from 
premises on the east side of Main 



street. The Golde company had a 
lease on a store there. After they 
had been dispossessed, the entrance 
to the Loew theater was built on the 
store site. The Golde firm appealed 
from the dispossess order of the 
city court on the ground that the 
lease had not yet expired. The 
city court was upheld by the 
county and appellate courts, but the 
highest state court reversed the de- 
cision. An equity suit then was 
brought for restoration of the prop- 
erty and for damages suffered by 
reason of the dispossess proceedings. 
An answer was interposed, and the 
plaintiff then sought judgment on 
the pleadings. The claim was that 
the defense did not constitute a 
proper defense as required by law. 
This motion was denied by the su- 
preme court. An appeal was taken 
to the appellate court, and the court 
of appeals and the high court again 
ruled in favor of the plaintiff. 

Eugene A. Pfeil, former manager 
of the old Strand, has renewed bis 
lease on the Circle Theater, a west 
side community house, w hich he has 
been operating for several months. 

N. I. Filkins, sales representative 
of Advance Pictures corporation of 
Syracuse was in town last week with 
an announcement of the merger of 
the Onondaga Film company, and 
Oualtoplav Film company, into the 
Advance Picure companv, Inc., capi- 
talized at approximately $150,000. 



LOVE Means 

C YTHER EA! 



1004 



Motion Picture News 




BILL SKIRBOLL of Goldseal 
Productions is just back from 
New York. 

Norman Moray, manager of the 
local First National exchange was 
off on sick leave last week. He's 
expected to resume duties again 
this week. 

N. A. Thompson of the New 
York First National office has been 
a guest of the Cleveland First 
National exchange during the past 
week. He's here to install a new- 
system of sales control. 

J. O. Brooks, special representa- 
tive for Fox, who has been in 
the Cleveland territory for the past 
two months, has finally checked out, 
and left for New York last 
Thursday. 

C. E. Almy, manager of the local 
Metro exchange, was in Chicago 
last week attending a meeting of 
central western Metro exchange 
managers. 

C. E. Fenrod, division manager 
for F. B. O. was in Cleveland last 
weekend. 

George Jacobs is in our midst 
once more. This time, it is in the 
capacity of personal representative 
for Al Lichtman. Jacobs plans to 
spend considerable time in the 
Cleveland Universal office, after 
which he will visit other Universal 
offices. Jacobs was formerly head 
of his own independent distribution 
office which operated under the 



name of the Western Pictures Com- 
pany. 

Al Feinman has arrived in town 
straight from New York, to take 
charge of the engagements and pub- 
licity of "The Hunchback of Notre 
Dame" which opens its Cleveland 
run at the Stillman Theatre the 
week of March 2nd. 

W. J. Kimes is back in town after 
a protracted stay in California. 
Kimes used to be manager of the 
Cleveland Goldwyn exchange. Since 
he severed his connections with 
Goldwyn, he has not had any 
picture affiliations, but took occa- 
sion to tour to California. It is not 
known whether he has formed any 
new ties within the industry or not. 
He was around the Film Exchange 
Bldg., however. 

Mischa Guterson, musical director 
of Loew's State theatre, has ar- 
ranged a musical treat for local 
music lovers. This week, in con- 
nection with the picture "Rendez- 
vous" Guterson offered an all- 
Russian score, compiled from the 
greatest Russian musicians. This is 
the first time that a picture has been 
scored in Cleveland with such a se- 
lection of classics. Among the best 
known were Tshaikowski's "Slav 
March", "Overture of 1812", "Chan- 
son Trists", "1st Movement from 
the Fourth Symphony", Last Move- 
ment from the Fourth Symphony, 
5-4 Movement from the Fifth Sym- 
phony, Last Movement from the 



Sixth Symphony; Rubenstein's 
"Romance" ; Chopin's Nocturne 13 ; 
Rachmaninoff's "Prelude", and 
"Melody" ; Jewish Dance by Rinsi- 
Corsico; and others from composers 
of note. 

William Raynor, manager of 
Reade's Hippodrome, Cleveland, 
had a great show last week. He 
called it "Jazz Carnival." And it 
started out to be a carnival right at 
the front door leading into the 
foyer, where a little colored boy in 
bright red "buttons" uniform 
handed out tooters in bright colors 
to each patron. The inside foyer 
was hung with varicolored paper 
strips, draped from the ceiling. 
The usherettes were in Pierette cos- 
tumes, no two the same color. In- 
side the auditorium, there were 
three jazz bands, sometime all going 
together, sometime separately. 
There were thirty nine instruments 
in the three bands — the largest jazz 
collection ever exhibited in Cleve- 
land. A Male Trio sang from one 
of the upper boxes as one of the 
features of the overture. Lights 
were half down during the songs, 
and at the same time hundreds of 
balloons were loosed from the top 
balcony and allowed to float over 
the entire auditorium. 

O. E. Pelles, president of the 
Cleveland Motion Picture Ex- 
hibitor's Association, M. B. Hor- 
witz, P. E. Essick, M. Fine, Frank 
Gross and Dr. I. Brodv have been 



appointed a committee of the Cleve- 
land Motion Picture Exhibitors 
Association, to discuss the zoning 
system of Cleveland, as submitted 
to the Association by the Film 
Board of Trade of Cleveland. 

Christie Diebel, manager of the 
Liberty theatre, Youngstown, was in 
town the fore part of the week. He 
came up to see Charles Ray and ar- 
range for his personaf appearance 
this week at the Liberty. And he 
did it. For Ray left Cleveland 
Sunday so as to make a personal ap- 
pearance at the Liberty just before 
the first performance of "The 
Courtship of Alyles Standish." 

"Doc" Horater, manager of the 
Temple theatre, Toledo, made a fly- 
ing trip around the local exchanges 
the middle of last week. 

Louis Miller, manager of the 
Palace theatre, Ashtabula, was in 
the Film Bldg. last week, booking 
pictures and seeing what Cleveland 
First-run houses are doing. 

Peter Rettig, of the Mystic 
theatre, Gabon, was a paying guest 
at the local First National exchange 
during the week. 

Judge Foster traveled up to town 
from Marion the early part of last 
week, to put his name on some in- 
teresting firstrun contracts. 

The Cleveland Motion Picture 
Exhibitors' Association held its 
February meeting last Tuesday at 
the Winton Hotel. Luncheon pre- 
ceded the business meeting. 




Chicago 




^ONE CHAIRMEN, recently ap- 
" pointed by Business Manager 
Jack Miller and the advisory com- 
mittee of the Exhibitors Association 
of Chicago, are showing a real in- 
terest in their work and already 
many new members of the associa- 
tion have been secured through their 
efforts. They are also keeping the 
public posted on matters pertaining 
to the theatres and are seeing that 
the members of the association run 
trailers announcing their member- 
ship and print the announcement on 
their programs as well. The zone 
chairmen, as announced by Mr. 
Miller, follow: South Side: Nathan 
Joseph, Lincoln; Ludwig Siegel, 
Prairie; Al Lyons, Peoples; James 
Plodna, Harper; Abe Cohen, Mid- 
way; and Tames Coston, Harvard: 
North Side": Henry Newell, Howard 
Theatre ; Nate Gumbiner, De Luxe ; 
Louis Zahler, Commodore; Jack 
Freeman, Claremont; Harold Hill, 
Arrow; H. Heinaman, Crescent; 
Maurice Choynski, Newberry; Nate 
Wolf, Vision; Frank Schaeffer, 
Crystal; West Side: George Hop- 
kinson, Hamlin; Samuel Abrahams, 
Gold; A. Saperstein, Palais Royal; 
M. Goodman, Marshall Square. 



The Field Museum of Natural 
History will utilize motion pictures 
to make its work more interesting, 
and has arranged a series of free, 
public lectures on travel and natural 
history, illustrated by moving 
pictures, which will be given at the 
museum on Saturday afternoons 
during the months of March and 
April. 

A. Raymond Gallo has been 
elected president and director 
general of Peacock Pictures Cor- 
poration, a new independent pro- 
ducing company recently organized 
in Chicago. According to Mr. 
Gallo, the company now has ready 
for screening, two stories, adapted 
for the screen by Scenario Editor 
Norris. His staff, as announced by 
President Gallo, includes: Major V. 
C. Sweinhart, production manager; 
H. John Ross, director of educa- 
tional productions and local casting 
director; Bernhard O. Wirth, art 
supervisor and location manager ; M. 
James Gallo, studio manager ; Irwin 
S. Censky, efficiency manager ; 
Lowell Ames Norris, scenario 
editor; Carl H. Schultz, art editor, 
and Grace Inglis, of Los Angeles, 
casting director. It is Mr. Gallo's 
intention to begin production dur- 



ing April, and arrangements for a 
Chicago studio, where the interiors 
will be shot, are being completed. 

Roy Alexander, for many years 
connected with Universal Film 
Company, has resigned as Chicago 
exchange manager. His rapid ad- 
vance from a minor position to 
salesman, short subject manager at 
Chicago, then manager at Kansas 
City and finally manager of the 
Chicago exchange, was won by hard 
work and ability. Mr. Alexander 
has not yet announced his future 
plans but it is understood that he 
will remain in the film business. 

William Paara, who for the past 
six months has been connected with 
Fox's Chicago exchange as booker, 
has been promoted to assistant 
manager of Fox's Oklahoma Cit<- 
exchange. Air. Paara has left for 
New York and after a short time 
spent at headquarters will proceed 
to Oklahoma City and assume his 
new duties. 

Chub Florine, who has been sell- 
ing Select Pictures in city territory, 
has been promoted to manager of 
Standard Cinema Service, which is 
releasing througrh Select and will 
have charge of the sale of this com- 



pany's product in the territory of 
which Chicago is headquarters. 

Ted Meyers, who for some time 
past, has been connected with Fathe's 
sales force, and one of the most 
popular go-getters in this territory, 
has been appointed manager of 
Pathe's Omaha office and has already 
left for his new headquarters. 

Al Lichtman, general sales mana- 
ger of Universal, stopped over in 
Chicago, Sunday, for a sales confer- 
ence and then proceeded on his way 
to the coast, where he will spend 
several days at Universal City. 
Special Representative George 
Jacobs and Manager Brown, of the 
Cleveland exchange ; Ike Von Ron- 
kel. of the Des Moines exchange 
and Divisional Manager Wolf berg, 
participated in the conference. 

Jack Hellman, Milwaukee news- 
paper man and formerly publicity 
director for Paramount at Minne- 
apolis, has been ? "tinted Universal 
exploitation man and is devoting his 
entire time to "The Hunchback" in 
the theatres showing this big 
feature. Reports coming in from 
various points indicate that Mr. 
Hellman is more than making good 
on the new job. 



EMPIRE LABORATORIES, Inc. 

PRINTS 723 SEVENTH AVENUE bryant NEW YORK PRINTS 

DEVELOPING AND PRINTING MOTION PICTURE FILM 



March 7 . 1924 



1005 




entral Penn. 




MORE than one hundred guests 
were entertained at the \ al- 
entine dance given on the evening of 
February 14, at the fashionable Har- 
risburg Countrv Club, bv Mr. and 
Mrs. C. Floyd Hopkins. Mr. Hop- 
kins is Harrisburg representative of 
the Wilmer & Vincent theatrical in- 
terests, and president of the Harris- 
burg Chamber of Commerce. 
Among the guests were a number of 
persons connected with the opera- 
tion of the Wilmer & Vincent thea- 
tres in the city, and introduced dur- 
ing the general dancing were a 
number of theatrical stunt dances 
which added to the enjoyment of 
the occasion. 

Meyer Kabernich has accepted a 
position representing the Keystone 
Exchange, of Philadelphia, in 
Lackawanna and Luzerne counties. 
He was formerly associated as a 
manager, with the Carbondale 
Amusement Company, of Carbondale. 

Despite opposition that has arisen 
among civic organizations of Harris- 
burged to the plan of a corporation 
recently organized by Athenas 



George, an Altoona exhibitor, to es- 
tablish an amusement park on In- 
dependence Island, in the Susque- 
hanna river, opposite a fashionable 
lesidence section of Harrisburg, the 
interests representing Mr. George 
have obtained a permit, for the erec- 
tion of the necessary buildings, from 
the Harrisburg Building Inspector. 
The opposition to the project is 
based on the contention that the park 
would detract from the beauty of the 
river front. It is the plan of the 
corporation to include a motion thea- 
tre or picture airdome in the park. 
Park Commissioner Gross has de- 
clared that he is opposed to the pro- 
ject and that he will seek authority 
from City Council for the city to ac- 
quire the Island from Mr. George 
by condemnation proceedings, if nec- 
essary. Mr. George has intimated 
that he will proceed with the con- 
struction of the park which he hopes 
to have in operation by next summer. 

Bethlehem and Allentown picture 
theatres are availing themselves of 
the use of the Radio Broadcasting 
station, WSAN, maintained bv the 



Allentown Morning Call, to broad- 
cast musical programs being given 
in theatres as prologues to motion 
picture shows. Manager John Xew- 
kirk, of the Colonial theatre, Allen- 
town. put on a concert by the Huns- 
berger-Rapp trio, instrumentalists, 
and Miss Martha Minner and Miss 
Louise Ruiz, vocalists, which was 
broadcast from the station and at- 
tracted many persons to the theatre 
to see the artists in person. At the 
Strand, Allentown, of which Dr. Ben 
manager, a prologue was 
In this prologue the 
musical artists were Miss Madeline 
S. Brown and John N. Mealey. 
Miss Brown was introduced by 
radio from the Morning Call studio 
between her appearances at the 
Strand. The Ye Eddie Quartette 
has been filling similar engagements 
to advertise several of the Allen- 
town and Bethlehem theatres. 

Peter Magaro, managing director 
of the New Regent motion picture 
theatre. Market street near Fourth. 
Harrisburg, gave space in a store 
room at 404 Market street, beneath 



Stuck 
preset 




K 



ansas 



City 



his Coliseum dance hall, for an 
exhibition held from February 8 to 

14, held by the Harrisburg Boy 
Scouts in celebration of the four- 
teenth anniversary of the establish- 
ment of the organization in that 
city. Twenty of the 36 troops of 
Boy Scouts, of Harrisburg and 
vicinity gave exhibitions of scout 
handicraft. 

Mrs. Florence Ackley Ley, for- 
mer prima donna and at present di- 
rector of the Community Service 
Bureau maintained by the Wilmer 
& Vincent theatrical interests in 
Harrisburg, is the organizer of a 
movement, announced on February 

15, to establish a permanent Civic 
Opera Company in Harrisburg, the 
artists and other performers to be 
selected from home talent. Clarence 
E. Zerger, supervisor of the Harris- 
burg Public Schools, will assist 
Mrs. Ley in the stage direction, 
which will include dancing as well 
as vocal work. Announcement is 
soon to be made of the operas that 
will be attempted. 




MAURICE JOSEPH, former 
manager of the Kansas City 
Universal branch, who resigned to 
enter business for himself, has been 
succeeded by L. \Y. Weir, former 
assistant division in the West for 
Universal. 

If the assertions of L. A. Wag- 
ner, Princess Theater, Eureka, Kas., 
can be taken as a barometer, busi- 
ness in Kansas is on the upgrade. 
Mr. Wagner, with E. E. Frazier 
and son, Willard, who operate the 
Empress theaters at Paola, Kas., and 
Osawatomie, Kas., did some unusual 
heavy booking in the Kansas City 
market last week. 

In addition to coming to Kansas 
City to install L. W. Weir as new 
Universal branch manager, Gerald 
Akers, Universal division manager, 
will take about ten days to study- 
conditions in the Kansas City terri- 
tory before returning to his head- 
quarters at St. Louis. 



Max Roth, assistant general man- 
ager of Preferred Pictures, was in 
Kansas City last week on a tour of 
Middle West exchange centers. 
Business conditions are as satisfac- 
tory as he could disire at this time 
of the year, he said. 

Kansas City's "mail order film 
exchange" — the Economy Film 
Company, has issued a new cata- 
logue of films. Bernard C. Cook, 
manager, who originated the idea in 
the Kansas City territory several 
months ago, asserts the volume of 
business done since the establish- 
ment of the exchange has vindi- 
cated him in his theory that such an 
exchange is in demand. 

A handsome diamond ring was 
presented G. B. Howe, who resigned 
from the Kansas City Universal 
force recently to return to the East, 
by the office force. He had been 
with Universal twelve years. 

The Missouri territory is being 
given the " once over " by W. E. 



Truog. division manager of Gold- 
wyn, this week. W. C. Haynes is 
performing the same duty in the 
north and western sections of Kan- 
sas. 

The Roanoke Theater, a suburban 
house of Kansas City, has been pur- 
chased by L. J. Lenhart. formerly 
of the Gladstone Theater. The seat- 
ing capacity of the Roanoke will be 
enlarged about 200, while a new 
front and decorations will be added. 

W. P. Bernfield. owner of the Lib- 
erty Hall Theater. Wathena. Kas.. 
lost no ground in an " advertising 
argument " with the M. E. church 
of that citv last week. The church. 



in advertising motion picture pro- 
grams, stated they had " non-inflam- 
able " films. 

" There ain't no such animal," 
came back Mr. Bernfield. 

Jos. Rosenburg, former Hodkin- 
son representative in the Kansas 
City territory, has joined the Mid- 
west-Educational force and will 
" plunge " into the territory next: 
week. 

Sympathy of Missouri and Kan- 
sas exhibitors were extended last 
week to Bert Byler, manager of trie 
Bixman Theater, Clinton, Mo., 
whose father died after an extended 
illness. 



Three Kinds of LOVE 

PUPPY LOVE 
SURFACE EMOTION 

C YTHERE AN 



LUDWIG G.B.ERB, 

PRESIDENT 




rERBOGRAPHl 



TRADE MARK 



LABORATORIES AND STUDIO 



MOTION PICTURE 
DEVELOPING AND 
PRINTING 

TELEPHONE AUDUBON 3716 

203 to 211 W. 146 ™ St., New York City 






Motion Picture News 



jferiW^ Southeast 




TT was announced by Paramount 
1 officials that all film in the vaults 
of the Charlotte exchange, which 
burned to the ground two weeks 
ago, was in perfect condition when 
the debris had sufficiently cooled for 
the vault doors to be opened. While 
the fire occurred at a period when 
constant passage in and out of the 
vaults was in progress, the strict 
rule to close doors after every visit 
to them was strictly adhered to with 
the result that all doors were firmly 
closed, though not locked, when the 
fire started. All dates were filled, 
5t is announced, both the Atlanta 
and Washington exchanges aiding 
the local exchange in all close dates, 
and there was absolutely no inter- 
ruption in service. 

Arthur Lucas, who has taken over 
the Educational Film Exchanges of 
Atlanta and Charlotte has an- 
nounced the personnel of the two 
offices. W. C. Costephens, formerly 
booker for Paramount, will be At- 
lanta booker ; John Scruggs, for 
several years in charge of the poster 
•department of Goldwyn will be in 
charge of booking and shipping for 
the Atlanta exchange. J. H. But- 
ner, a pioneer formerly with the old 



Mutual and Triangle, will be man- 
ager of that office. 

James Reynolds formerly Atlanta 
booker for Educational has been 
promoted to manage the Charlotte 
office ; Clyde Cheek, formerly auditor 
for Paramount is to be Charlotte 
booker. William H. Wassman, is 
to be salesmanager of the entire ter- 
ritory and he, with L. V. Calvert, is 
in Charlotte the past week superin- 
tending the transfer of the exchange 
from the Bromberg supervision. 

W. J. Clarke, who was sent to 
Charlotte from New York to open 
the Charlotte branch of Goldwyn 
last Fall, has been transferred "to 
manage the Atlanta office succeed- 
ing H. W. Starrett, who has gone 
to the Detroit office. Rudolph Bej-- 
ger, a veteran exchange manager for 
many years in Washington, is the 
new Charlotte manager, the position 
having been proffered to Frank- 
Rogers, Atlanta office's star sales- 
man, but declined. 

Joe Marentette becomes sales- 
manager in the Southeastern terri- 
tory for Associated Exhibitors suc- 
ceeding Jack Shaefer, who goes to 
the West Coast. Mr. Marentette 



has been on the road with Metro. 
V. P. Whitaker, personal represen- 
tative for Arthur S. Kane, was here 
making the change. 

W. R. Bedell, who resigned the 
management of Rialto, Atlanta, Ga. 
last fall to enter another business, 
is back in filmland, and will be asso- 
ciated with Graphic Films Corpora- 
tion, Atlanta, Ga. in the capacity of 
sales manager. Graphic is a new 
organization specializing in commer- 
cial work, trailers, and in cleaning 
and renovating films. 

The new Lee theatre, Thomas- 
ville. North Carolina, in which H. 
B. Varner owns a half interest, will 
soon be ready for a formal opening 
Tt will have a seating capacitv of 
900 representing the last word in 
equipment and appointments. 

H. B. Franklin and Sidney R. 
Kent, of Famous Players were' in 
Atlanta enronte to New Orleans the 
past week. F. F. Creswell, division 
manager joined them in Atlanta. 

His many friends in the industry 
were grieved at the sudden death of 
Tames Dwyer, veteran projectionist 
of Atlanta last week. Mr. Dwyer 
held operators' license number one 
for the city of Atlanta. 



L. S. Hollingsworth, assistant 
manager of Vitagraph, Atlanta, is 
recovering from an operation for 
appendicitis. 

C. E. Kessnick, who was operated 
on in New Orleans is recovering 
favorably. 

M. F. Schnibben, of the Opera 
House, Florence, S. C. was an At- 
lanta visitor the past week. 

Oscar Kantner, formerly Para- 
mount exploiter in the Atlanta ter- 
ritory has opened his Seville theatre. 
Los Angeles, and friends in Atlanta 
received invitations to the formal 
opening. 

A. R. Ninninger has resigned 
from the North Carolina sales force 
of the Charlotte Universal exchange. 
Merritt Davis, formerly Paramount 
manager in Memphis' succeeds him. 

John Evins, of Augusta, Ga., spent 
several days in the Atlanta district 
offices in conference with state di- 
rector Ford Anderson the past week. 
Remodeling is progressing nicely on 
the Imperial, Columbia, S. C. 

M. M. S. Murray who has been 
with Aronson and Browne for the 
past six years has accepted the posi- 
tion as Manager of Craver's New 
Broadway, Columbia, S. C. 




ashingfton 




T OUIS J. SELZNICK was a 
visitor in Washington early in 
the week, callnig at Selznick Dis- 
tributing Corporation, and being en- 
tertained by Louis Reichert, mana- 
ger of the local Selznick office. 

Louis Berman, President of In- 
dependent Films, Philadelphia, Bal- 
timore and Washington, South At- 
lantic distributors of the Warner 
Bros, pictures, was in town over the 
week-end. He was the guest of 
Manager Ayres, of the Washington 
office. Accompanying him was the 
Treasurer of the concern, M. A. 
Abrams, also of Philadelphia. 

E. A. Sherwood, manager-vice- 
president of Harry M. Crandall's 
Exhibitors Film Service exchange, 
has announced that effective Feb- 



ruary 15th, he began caring for the 
trade in his new suite at 803-11 
Mather Building, Washington. 

Michael Thomas, for the past few 
months, manager of Federated 
Films, announces his pending resig- 
nation from the staff of D. Olet- 
zky's Baltimore- Washington ex- 
changes. Thomas plans to open on 
March 1, at 924 New Jersey avenue 
as Lightnin ' Photoplay Exchange, 
Inc. 

Manager Harry Hunter of Para- 
mount announces that F. M. 
Boucher, head booker at the North 
Capitol exchange has been on the 
road recently, selling to the trade 
and getting in personal touch with 
the individual exhibitor. 

Miss Mary Smith of the booking 
department of the Famous Players- 



Lasky exchange, is being promoted 
to the position of private secretary 
to Manager Hunter. 

Harry Bernstein was in town long 
enough to have the arbitration board 
and grievance committee of the 
Board of Trade, postpone the cases 
pending between his chief, Jake 
Wells, and the film exchanges of 
the Washington board, owing to 
Mr. Wells inability to reach 
Washington this week. 

Owner and Manager Braugher of 
the new film house in Staunton, Va., 
and Joe Walters of the Lyyc 
theatre, Black Stone, Va., were in 
(own. 

Washington Camp, Number 62, 
Patriotic Order. Suns of America, 



at Cumberland recently passed a 
resolution in opposition to Sunday 
movies prohibition and all. acts of 
that tenor pending before the Mary- 
land legislature. Senator Robb and 
other members of the Alleghany 
county delegation in the State Legis- 
lature received copies. 

The Moller Organ plant, Hagers- 
town, purchased the site of the H. 
L. Caffmann Lumber Company, ad- 
joining them on the north. 

Manager Murray of the Dunbar 
theater, Washington had a few mat- 
ters up for arbitration last week. 

The Walter Price talent in Gold- 
wyn have cleared up the spring sales 
drive and are waiting for the 
watches now. 




Southwest 




THE Rex Theater at Dallas, 
Texas, is a thing of the past, 
as the owners sold their lease to 
a New York millinery firm for 
$80,000, and the theater will be 
transformed into a business house 
in the near future. 

Tom Bailey, formerly branch 
manager of the Famous-Lasky Play- 
ers in Oklahoma City, and later dis- 
trict representative at Dallas, Texas, 



has been transferred to Los An- 
geles as district representative. 

Resident Manager J. B. Dugger 
of the Famous-Lasky Players 
branch at Dallas, was in New York 
City, attending the semi-annual 
meeting of branch managers. 

Louis Maurin has been appointed 
booker for the Enterprise Distrihut- 
ing Corporation at Dallas, and R. 
H. Robertson in same capacity with 



CYTHERE A 

Means LOVE! 



Progress Pictures, Inc., at Dallas. 

The Alharbbra Theater, a neigh- 
borhood house at Tulsa, Okla., has 
closed. The house was opened in 
May, 1923. by J. B. McAnally. A 
deal is reported to be on for other 
parties to operate it. 

B. O. Shepherd is contractor for 
a 25 x 120 foot theater building at 
Sand Springs, Oklahoma. The the- 
ater will seat about 400, and will 
be strictly modern and up to date. 

A new picture theater is under 
construction at Bie Lake, Texas. 

The Majestic Theater at Mag- 
nolia, Ark , is opening under new 
management and in new location 
arranged for the theater. 

Henry C. House is building a 
new theater for Will Harwitz at 
Houston, Texas, with seating ca- 



pacity of 2,800; to contain $100,000 
worth of equipment, the building to 
cost $80,000. The show will be de- 
voted to feature pictures. 

The Guthrie Theater at Guthrie, 
Okla., has changed its name to Para- 
mount. 

John R. Jones, San Augelo. 
Texas, has enlarged the stage of 
his Lyric Theater to be 27 x 47 
with the proscenium 29 feet open- 
ing and 22 feet in height. He has 
just put in full stage scenery to 
handle large road shows, which, 
with feature pictures, will be the 
program policy. 

John Collins is remodeling the 
stage of his Majestic Theater at 
Paragould, Ark., to accommodate 
full scenic sets for O'rpheum time 
bills. 



March 1 , 1924 



1007 




St. L 



OU1S 




MOTION" picture exhibiting is 
something other than putting 
good film on the screen, accompanied 
by nice music and an agreeable sur- 
rounding. At least that seems to 
be the principle underlying the suc- 
cess of Spyros Skouras, head of 
Skouras Brothers Enterprises and 
the St. Louis Amusement Company 
of St. Louis which combined control 
some eighteen of that city's leading 
amusement places. 

Today St. Louisians are conduct- 
ing a drive - to raise $500,000 for a 
new building for the St. Louis 
Maternity Hospital. The Rocke- 
feller Foundation has promised a 
large endownment to the institution 
if the necessary building is erected. 
St. Louis is out to make good and 
as always Skouras, his brothers and 
his associates, prominent among 
whom is Harry Koplar, will uphold 
their end. 

On Monday, February 18, 20 per 
cent of the gross receipts of sixteen 
of the Skouras houses was turned 
over to the hospital fund. The 
theatres participating were: Grand 
Central, West End Lyric, Capitol, 
Down Town Lyric, Juniata, Lafay- 
ette, Lindell, Maffitt, Manchester, 
Novelty, Arsenal, Pageant, Shaw, 
Grand Florissant and Shenandoah. 

Samuel S. Harris well known 
Little Rock, Ark., exhibitor has 



leased the New Conway theatre, 
Conway, Ark., being erected by S. 
G. and Theodore Smith and will 
open the house probably on March 
15. 

Verne Victor Barnes, field repre- 
sentative in St. Louis for the Pal- 
mer Photoplay Corporation cele- 
brated his forty-fourth birthday on 
February 14. His many friends 
throughout the territory remembered 
the occasion while the St. Louis 
Times honored him with a place in 
its birthday column, using his photo 
in conjunction with a brief account 
of his career. 

R. C. Seery, district manager for 
First National was a. recent St. 
Louis visitor. 

Louis Landau, owner of the 
Washington theatre. Granite City, 
111., is confined to his apartments in 
the Gatesworth Hotel by a fractured 
leg. He had the misfortune to slip 
on the ice. 

Jack Hoefrler of Quincy, 111., was 
at the local First National office the 
past week. 

Theatres in the St. Louis territory 
that have closed recently include : 
Liberty Theatre, Strassburg, 111. ; 
Princess Theatre. Bolivar, Tenn. ; 
Rex Theatre, Jackson, Tenn. ; Elite 
Theatre, Queen City, Mo. ; Roose- 
velt Theatre, St. Louis (Closed for 
repairs) and Grand, Searcy, Ark. 



Charley Goldman, owner of thej 
Rainbow Theatre on Broadway near 
Pine street has taken over the Var- 
iety Theatre on Broadway between 
Chestnut and Market streets, and 
has closed the house to be repaired 
and remodeled. He plans to operate- 
both houses. They are located in 
the down town district. 

Mike Newman and F. H. Haynes 
have been added to the sales staff of 
the St. Louis Universal office. They 
formerly were with Goldwyn. 

Visitors of the past week included 
Mrs. I. W. Rodgers of Poplar Bluff 
and Cairo; C. E. Brady. Cape Gir- 
ardeau, Mo. ; Jim Reilly, Princess 
Theatre, Alton, 111. ; D. Frisena of 
Taylorville, 111.; and H. C. Tuttle 
of Desloge, Mo. 

Word was received in St.- Louis 
February 16 of the sudden death of 
C. W. Croy, owner of the Opera 
House, Toledo, 111. Croy was also 
in the hardware business and was an 
outstanding figure in Toledo busi- 
ness and civic affairs. He had been 
sick but a few days. _ < ^_ 

The Scott Theatre, Alamo, Tenn., 
was destroved bv fire on February 
10. 

District Manager LeBeau of Para- 
mount was in during the week. 

George E. McKean, manager for 
Fox Films, attended a birthday 



party for his father. John McKean, 
held at the family homestead, Bluff- 
ton, Ind., on Sunday. February 17. 

W. J. Kupper, assistant sales man- 
ager for Fox, spent Sunday and 
Monday, February 17 and 18, in St. 
Louis. His headquarters are in New- 
York City. 

■ Walter Thimmig of Duquoin, 111., 
was seen along Picture Row 




Bebe Daniels in the Rudolph Valentino 
picture for Paramount, " Monsieur 
Beaucaire." 




an 



rancisco 



LIONEL H. KEENE, Western 
representative for Marcus Loew 
in this district for the past twenty- 
two months, has left San Francisco 
for New York where he will handle 
some important work for Loew. 
Keene came to the Pacific Coast for 
Loew to open his new Warfield the- 
atre, considered one of the finest in 
the country. 

J. J. Wood of Redding, California 
and owner of the Redding Theatre 
is renewing old acquaintances on 
Film Row and stocking up for the 
Spring. 

G. F. Madsen, Educational sales- 
man, has just returned from a very 
successful trip in the San Joaquin 
valley. 

The Crystal theatre, Salinas, has 
been purchased by F. Lafka from 
Gus Germanus. Lafka also owns a 
large general merchandising store in 
that prosperous California town. 

J. W. Flood, owner of the Rex 
theatre, Fallon, Nevada is visiting 
the exchanges, purchasing for 
Spring showings. 

W. G. Preddy of the W. G. Pred- 
dey Theatre Supply Company is 
taking a short trip, visiting picture 
houses. 

Ben Westland of Universal has 
just returned from Reno, Nevada, 
where he showed "The Hunchback 
of Notre Dame," for five days at 
the Wigwam theatre. 

R. E. Byard and associates of 
Areata, California have taken over 



the Liberty theatre at Heilsburg 
from Hartman and Reynolds. By- 
ard said although he was going to 
make many improvements in the 
building, it would not be necessary 
to shut down the theatre. 

Ed Armstrone, assistant general 
sales manager of Universal in 
charge of the Western office has re- 
turned from a trip to Seattle and 
other north Pacific Coast cities. 

Joe Huff, a former salesman of 
Jewel films, has been appointed to 
handle the "Hunchback of Notre 
Dame," in the San Francisco ter- 
ritory. 

Cherry Malottc, formerly in the 
Spokane and Portland offices of 
Universal, has been transferred to 
the San Francisco Universal Ex- 
change. 

Hiram Abrams, president of 
United Artists, has been paying lo- 
cal exchanges and picture houses a 
visit. 

E. J. Frier, formerly booker at 
the San Francisco Universal of- 
fices has been transferred to the 
Universal office at Portland. 

Barney Gurnette, district man- 
ager for Universal has left the Ford 
coupe class and is now a big leaguer, 
having purchased a Hudson. 

Roland G. McGurdy, formerly 
director of publicity for Universal 
at Des Moines, Iowa and Atlanta, 
Georgia, is a visitor in this city on 
his way to Portland and Seattle, in 



which two cities he will direct Uni- 
versal^ publicity. 

L. E. Meet is now connected with 
the All Star Features Distributors 
in the capacity of auditor. 

R. R. Boomer, manager of the 
Cameo theatre, was pleasantly sur- 
prised last week when Messrs Gib- 
son and Price, of the Pantages cir- 
cuit called on him. Boomer per- 
formed with Gibson some fifteen 
years ago. 

Fred W. Boigt, San Francisco 
manager for Metro, has returned to 
his desk from the Stanford Hospital 
where he was being treated. 

E. J. Crowley, formerly with Uni- 
versal in San Francisco and Gyde 
Walker, formerly Fox sales man- 
ager at Salt Lake City, have been 
added to the Metro sales force and 
will work out of the San Francisco 
office. 

Charles Fraler, formerly owner 
of the Arlington theatre, Tracy, has 
taken over the Grand theatre from 
O. A. Olsen in the same town. 
Fraler has closed the Arlington 
theatre. 



H. J. Sheehan, local manager for 
Fox, has returned from Los An- 
geles where he took up some im- 
portant matters with Mr. Fox. 

William Drummond, better 
known as "Lighthearted Bill," man- 
ager for Hodkinson, entertained Bill 
Ely of the Hippodrome of Portland, 
Oregon for several days when he 
visited Film Row. 

Col. Woodlaw of the Circle The- 
atre, Portland, Oregon, has been on 
Film Row the past few days pur- 
chasing pictures. 

The T. & D. theatre at Richmond 
is to be remodeled and opened as a 
seventeen cent house. It is now 
owned by the West Coast Theatres 
Company. 

Charles Stilwell owner of the 
Class A and Casino theatres at 
Spokane, Washington was a visitor 
in the city and stated he is branch- 
ing out as a impressario. 

The management of Loew's War- 
field has announced that Aileen 
Stanley, Victor record impressario, 
and Arc Lantrey's band will soon 
be added to the Warfield musical 
section. 



CYTHEREAN LOVE 

IS RARE LOVE 



1008 ' Motion Picture Ne zvs 

F» OWERS 

SPEED INDICATORS 

PROFESSIONAlfpROJECTORS 




POWERS SPEED INDICATORS 
SUPPLIED THRU ANY RECOGNIZED DISTRIBUTOR 
OF MOTION PICTURE EQUIPMENT 

^/fNICHOLAS POWER COMPANY "^^fc 



March 1, 1924 1009 



NEW THEATRE 

Construction & Equipment 
projection Department came r~a 

P. M. ABBOTT TECHNICAL EDITOR 



Quality Versus Price for Theatre Equipment 

First Cost Overshadowed by Up Keep and 
Results; Suggestions on Ventilation. 



THE old question of quality versus 
cost is always popping up. It seems 
to be an opinion among exhibitors 
that theatre equipment is the one general 
merchandise for which the usual direct 
ratio of cost and quality does not hold. 
How or why equipment should be consid- 
ered different from other commodities in 
this respect is beyond explanation. No 
one should know better than the exhibitor 
that it isn't done these days — getting some- 
thing for nothing. 

Matter of Skimping on Price Paid 

The matter of skimping on the cost and 
therefore the quality of theatre equipment 
was only last brought to the writer's at- 
tention in the morning's mail. An exhibi- 
tor operating a theatre in a small town 
writes in effect that he desires to change 
from one mode of projection to another. 
He further states that he considers the 
standard equipment recommended by a pro- 
jector manufacturer to be too expensive. 
He mentions a cheap devise and inquires 
if this wouldn't do. 

Maybe it " would do," but how well is 
the question. When an apparatus is rec- 
ommended as necessary to secure good 
results by a manufacturer of high repute, 
one who has always striven to uphold the 
quality of his product, it logically follows 
that a cheap imitation will not do the work 
efficiently or satisfactorily. 

Just because the average exhibitor is not 
thoroughly acquainted with the intricacies 
of machines and, as a result, one machine 
looks about the same as another, is no 
reason that the different machines are the 
same. 

Basis for Determing Correct Purchase 

Standard equipment backed by past 
reputable performance should form the 
main basis for determining a purchase. 

One particular make of equipment may 
be " cheap " in its first cost but this by no 
means constitutes an inexpensive equip- 
ment. Initial cost is one phase in buying, 
but upkeep and satisfactory performance 
are the real factors. An apparatus can 
not be cheap regardless of its price if it 
does not thoroughly fulfill all require- 
ments. Replacement and upkeep may also 
far overbalance first cost. 



THEATRE construction, is surely 
holding its own from the representa- 
tive reports as listed below, on pro 
posed new theatres: 

Connecticut 

New Haven — Architect Joseph Della- 
valle, 341 State St., has plans and bids 
are being taken for the one-story theatre 
building of tile and wood, on Grand Ave. 
and Franklin St., for James De Lasia, 
153 Franklin St. House will cost $75,000. 
Lobby — 24 x 70, auditorium — 75 x 105. 

Stamford — The Stamford Amusement 
Company, formed by local men, is having 
plans prepared for a new fireproof thea- 
tre to be located on the Milo Wood 
property opposite the Delaware house 
on Main Street. The plans, prepared 
by H. Dunlap Morrison, provide for a 
theatre with seating capacity of 1,500, 
four stores in front with the apartments 
on the upper floors. 



" Illinois 

Chicago — Architect W. Ahlschlager, 65 
Huron St., is drawing plans and taking 
bids for a new three-story and basement, 
200 x 240, brick, steel and reinforced con- 
crete theatre costing $1,500,000, on Bel- 
mont and Lincoln Aves, for the Lubiner 
and Trins Corp., 25 E Jackson Blvd., the 
theatre to seat 3,000. 

Chicago — Architect John Hock, 7602 
Chappel Ave., is drawing plans for a 750- 
seat theatre and store building, $30,000, 
one-story 50 x 125 of brick, terra cotta 
and stone. Exact location and owner 
withheld. Address c/o architect. 
Chicago — A syndicate headed by Wal- 
ter Butz, c/o Montclair Realty Co., Rm. 
1257, 122 S. Michigan Ave., is having 
sketches drawn by Architect Wm. F. 
Whitney, 122 S. Michigan Ave., for a 
two-story and basement, 215 x 50 x 106, 
brick, terra cotta or stone theatre, store 
and office building on Heva and Grand 
Aves., to cost $500,000. 

Park Ridge — Elmer F. Behrens, 400 
N. Michigan Ave., Chicago, is drawing 
plans for the Park Ridge Amusement Co., 
c/o architect, for a two-story aand base- 
ment, 75 x 165, brick, terra cotta trim, 
theatre, store and office building to cost 
$125,000. 



To operate a business successfully calls 
for economy in even- department. How- 
ever, the manner in which many exhibitors 
maintain equipment and in particular, pro- 
jection equipment, is questionable economy. 
Without equipment of the proper caliber 
the picture can not be projected on the 



screen to best advantage. This is simply 
equivalent to booking and paying for a pic- 
ture of one quality and then showing one 
of inferior quality. 

When the projection is poor the whole 
show suffers in a like degree. 

Steadfast Rule for Exhibitors to Follow 

Exhibitors can make the following a 
steadfast rule which in the end will serve 
them well : Buy only the best in theatre 
equipment and keep that in perfect condi- 
tion. 

It may appear rather early in the season 
to be talking ventilation as applied to sum- 
mer cooling but now is the time for ex- 
hibitors to be considering this problem. 
Each year sees more theatres lined up 
under the head of " well ventilated and 
cooled." Yet there are thousands that 
have never given this all-important phase 
of showmanship serious consideration. 

Times are rapidly changing. What con- 
stituted satisfactory physical conditions 
under which to entertain people a few 
years ago now fails utterly in that capacity. 
Ventilation is one of the stringent require- 
ments of an up-to-date theatre. No house 
can continue to exist for any period of 
time from now on that fails to provide 
this essential for the patrons' comfort. 

Knowing that many exhibitors whose 
houses are not properly ventilated today 
are going to remedy this condition in the 
next few months, it is well to call to at- 
tention salient factors in the problem of 
theatre ventilation. 

Each Theatre Offers Distinct Problem 

Each individual theatre offers a distinct 
problem in itself. Equipment that serves 
excellently in one house may prove in- 
efficient in another. Depending on local- 
ity, theatres require more or less thorough- 
ness of ventilation. 

As there are several distinct methods 
and types of apparatus used for theatre 
ventilation the selection of the combina- 
tion best suited for a particular theatre 
becomes somewhat involved. For that rea- 
son it is advisable to consult an authority 
on theatre ventilation. By so doing the 
possibility of serious mistakes in installa- 
tions are reduced to a minimum. 



1010 



Motion Picture News 



ig detailed reproduction of the 



the Tivoli, a large suburban theatre in Los Angeles, Cal 
iecoration and design. The design permits flexibility of color scheme 



some striking 



West Coast Theatres Follows Policy of 
Considering Patrons' Comforts 



TN the construction of suburban houses it 
has always been (lie policy of the West 
Coast Theatres to follow modern lines of 
accepted theatrical construction, with every 
feature for the comfort and pleasure of the 
patrons provided. The Tivoli, Los Angeles, 
houses one of the finest pipe-organs in the 
city of Los Angeles, installed as the special 
policy of Mr. Gore. 

Startling as innovations generally are, the 
Tivoli provides free parking space for their 
patrons in connection with the regular at- 
tendance. It is believed that this sets the 
vogue, for no theatre on the Pacifiic Coast 
has ever instituted such a convenience for 
their patrons. 

And in the matter of furnishing musical 
augmentation for the projection of pictures, 
Mr. Gore believes that pipe-organ picture 
accompaniment is much more generally 
effective than heavy symphonic orchestrations. 
This opinion has been reached after some 
fifteen years as a prominent exhibitor by 
Mr. Gore. 



"An organist plays with his soul and an 
orchestra plays with its head," he explains. 
"Organists watch the picture and the 
dramatic theme instead of watching notes. 
Rapid changes on the screen may be fol- 
lowed as rapidly on the pipe-organ, whereas 
a fifty-piece orchestra, while it may change 
its music from forte to pianissimo or from 
accelerated to very slow time, cannot really 
follow the theme with any degree of speed or 
accuracy." 

And in offering strong evidence as to this 
conviction, Mr. Gore stated that the Kinema 
Theatre, their finest and most beautiful 
house, recently reduced the size of their 
symphonic orchestra and engaged Eddie Hor- 
ton, one of the most brilliant and masterful 
organists on the Pacific Coast, to handle the 
pipe-organ and with this change, reduced 
admission prices became the vogue with 
increased popularity and much public 
enthusiasm. 



Yorkville, New York, Will 
Have New Theatre 

The remarkable growth of Yorkville; X. 
Y., especially in the vicinity of First Ave- 
nue, has been strongly emphasized during the 
past week when a syndicate headed by Mr. 
William Salkin, president of the 7!Hh Street 
Theatre, represented by Leopold Freiman, 
attorney, entered into contracts for the pur- 
chase of the building now located at the 
southeast corner of 1st Avenue and 76th 
Street and 402-404 East 76th Street, as well 
as 406-12 East 76th Street, which for the 
past two generations has been occupied by 
Herman Harjes, as a coal yard. The com- 
bined plot has a frontage of 213 feet on East 
76th Street by 102 feet in depth. 

The new theatre will be one of the finest in 
New York and the largest in Yorkville, rep- 
resenting an outlay of more than $500,000 for 
land and building. The house will be devoted 
to high class vaudeville and photoplays, and 
have a seating capacity in excess of 3,500. 

The plot was assembled by P. M. Clear & 
Company and Charles Eberhart, who have 
also arranged a building and permanent loan 
for the new structure. 



March 1, 1924 



1011 



to Theatre Owners and Builders 



S a motorist depends on his automobile to 
carry him to his destination, so does the 
theatre owner depend upon a "full 
house" to bring him ample returns. The larger 
the investment in your theatre, the more important 
becomes the necessity to eliminate waste space. 

It is, therefore, both an engineering and an archi- 
tectural problem not only dealing with the chair 
itself, but with the correct seating arrangement 
to give greatest capacity without crowding or 
obstructing view. 

Cooperation on this all important problem of 
increasing or attaining full capacity can be 
secured from our Theatre Engineering Seating 
Department who offers to lay out the floor plan, 
free of charge, thereby giving you the benefit 
of the experience gained through equipping 
America's Foremost Theatres. 

It is a recommendation the American Seating 
Company is proud of that our theatre chairs and 
service have been chosen by so many theatres 
of note. You cannot go wrong to follow their 
verdict. 




American Seating Company 

NEW YORK CHICAGO BOSTON PHILADELPHIA 

113 W. 40th St. 10 E. Jackson Blvd. 77-D Canal St. 705, 250 S. Broad St. 




No part of the entire equipment for a motion 
picture theatre is more important than the elec- 
trical equipment for projecting the picture on 
the screen. 

The experience of Westinghouse in designing 
motor -generator equipment for motion picture 
projection means much when made use of. This 
experience has been acquired by actual contact 
with the various problems of better projection, 
affording a thorough knowledge of the apparatus 
necessary to produce the best results. 

Westinghouse equipment is sold through distrib- 
utors who are representative dealers in the entire 
equipment for a motion picture theatre — they 
have complete information on Westinghouse 
Motion Picture Projection Equipment and will 
be glad to assist you in selecting the proper 
electrical equipment for your theatre. 

Write our nearest distributor. 

Westinghouse Electric & Manufacturing Company 
East Pittsburgh Pennsylvania 
Sales Offices in All Principal Cities of the 
United States and Foreign Countries 

Westinghouse 



March 1 . 1924 



1013 



Motion Picture-Theatres 





Q 0 




Motor - Generator 



Lucas Theatre Supply Co. 

Atlanta, Ga. 
Becker Theatre Supply Co. 
Buffalo, N.Y. 
Eastern Theatre Equipment Co. 
Boston, Mass. 
The Art Film Studios 
Cleveland, Ohio 
The Amusement Supply Co. 
746 S. Wabash Ave., Chicago, 111 
Lucas Theatre Supply Co. 
Dallas, Texas 
The Amusement Supply Co. 
2105 John R. St., Detroit, Mich 
Cole Theatre Supply Co. 
Kansas City, Mo. 
Pacific Amusement Supply Co. 
Los Angeles, Cal. 

The Rialto Co. 
Minneapolis, Minn. 
Howell*s Cine Equipment Co. 
740 Seventh Ave., New York, N. Y. 
Auburn Film Co. 
Auburn, N. Y. 
Williams, Brown & Earle Co. 
918 Chestnut St., Philadelphia, Pa. 
The S. & S. Film & Supply Co. 
Fourth Street, Pittsburgh, Pa. 
Service Film & Supply Co. 
78 West Park St., Portland, Ore. 
Salt Lake Theatre Supply Co. 
Salt Lake City, Utah 
The Theatre Equipment Supply Co. 
San Francisco, Cal. 
The Theatre Equipment Co. 
Seattle, Wash. 





to 


X'"' 








* • 


w 



Ballast Rheostat 



Motor Starter 





Motor Starter 



Type MP Booth Heater 



Westinghouse 





Projection room of the Tivoli Theatre, Los Angeles. Cal., equipped with Powers projectors. Note the 
convenient arrangement of the projectors, control board and motor generators. Apparently the importance 
of maintaining an efficient projection department is fully realized by the management of the theatre 



Ninth International Purchasing Agents' 
Convention for Boston 



DOSTON is one of the. most popular con- 
*-* vention pities in the United States and in 
the course of a year, hundreds of organiza- 
tions gather in the "Hub" for their annual 
meeting and other similar events. Conse- 
quently the coming of a single convention is 
ordinarily no signal for any particular demon- 
stration of interest or enthusiasm no the part 
of business men, merchants, and manufac- 
turers. 

But there is a convention coming to Bos- 
ton next May which is of utmost significance 
to all manufacturers. The clue to the secret 
is PURCHASING AGENT from every city 
in the United States — from Maine to Florida 
and from Oregon to California. The pur- 
chasing agents of this countrv will pour 
into Boston during the week of Mav 19th, 
1924, to attend the Ninth Annual Purchasing 
Agents' Convention and informashow to lie 
held under the auspices of the National Asso-. 
ciation of Purchasing Agents. 

Here will be assembled in Boston for the 
firsf time the very men whose sole job 
is to buy and who are the men on whom 
manufacturers are concentrating their sales 
efforts week in and week out. And now, for 
an entire week, instead of the purchasing 
agents sitting in their offices and being visited 
by your salesmen, they will be here in Boston, 
ready and willing to be shown whatever 
manufacturers have to show them. The Con- 
vention is really the manufacturer's oppor- 
tunity. It is up to the producers throughout 

why and how their products are superior and 
why their order blanks should bear the name 
of those products on the next purchase of 
supplies, equipment, or products of any sort. 

As a part of the Convention the Associa- 
tion conducts as exhibition known as "The 
Informashow." Because of the size of the 
meeting, there will be at least three thousand 



purchasing agents present, and in order to 
furnish the necessary floor space, the Con- 
vention is going to be held in Mechanics 
Building, the largest exhibition hall in Boston. 
Manufacturers should be interested and ar 
rangements for exhibition space should be 
made at once. The Purchasing Agents Asso- 
ciation of this district will be glad to co- 
operate with you. This meeting is one of 
the finest opportunities that manufacturers 
have had for years in which to demonstrate 
the quality of their products to the very men 
they most want to reach. It is an oppor- 
t«u t) u.a Mioulcl not be overlooked. 




The entrance, electric sign and detail of the front of 
the new Varsity Theatre, Buffalo, N. Y. 



Motion Picture News 

Explosions Photographed by 
DuPont 

A new one reel motion picture has just 
been completed by the duPont Company en- 
titled "Dynamite at Work," which show- the 
use of that explosive in various parts of the 
country and under various conditions. Views 
of some of the largest dynamite shots made 
during the past year, where thousands of 
pounds of the explosives were used, are feat- 
ured. One highly interesting view is that of 
a slow motion picture shot of some 45.000 
pounds of dynamite taken in a quarry. Other 
interesting views show the breaking of an ice 
jam, tearing down an old building, digging 
ditches in mosquito control work, blowing out 
stumps, and clearing roads of snow in the 
Rocky Mountains. 

Another picture entitled "Dynamite in 
Quarry Work," has also been prepared. This 
is also a one-reel picture. Both pictures are 
available on request to the company. 

Correction Concerning 
"Commerce Reports" 

With regard to recent figures on foreign 
trade in projection apparatus printed in these 
columns which were taken from "Commerce 
Reports." the following is a correction which 
was due to probable errors on the part of the 
government printer. 

"Attention is called to the following errors 
in the ' Survey of specialty exports ' for No- 
vember, on page 17 of the January 7 issue of 
Commerce Reports. In the table ' Value of 
specialties exported from the United States ' 
the figure '$3300,418,' which represents the 
exports of general hardware, except heavy 
hardware for October, 1923, should read ' $3,- 
300,413.' The figure ' $337,995,' in the same 
table, covering exports of projection apparatus 
for October, 1923, should read '$37,995.' 
Finally the heading ' October, 1922,' in the 
table "' United States exports of office ap- 
pliances ' should read ' October, 1923." 

Neal & Allender Building in 
Spokane, Wash. 

Immediate erection of a new $50,000 mo- 
tion picture theatre at Spokane, Wash., has 
been announced by R. E. Neal .and J. W. 
Allender of the theatrical firm of Neal & 
Allender, who now own and operate the Ca- 
sino, Class A, Majestic and Lyric theatres 
in Spokane. 

The theatre will be built by reconstructing 
the John G. Heiber building at W. 520 Main 
Avenue, is to develop from a two-story brick 
building now located on the lot, 35 by 120 
feet, and involves a long-time lease on the 
property, covered by a mortgage of $45,000. 

Erection of the building will be under 
direction of Westcott & Gifford, architects, 
who are drawing the plans. Construction 
will start at once, and the theatre will be 
ready to open by about March 1, according 
to Mr. Allender. 

A name for the new theatre has not been 
announced as yet. 

" We Avill construct one of the most mod- 
ern and completely equipped picture houses 
in the Northwest," said Mr. Allender. " It 
will have a seating capacity of about 600, 
a large pipe organ and other fixtures costing 
about. $20,000. 

" The building will be absolutely fireproof, 
of reinforced concrete construction. An 
elaborate stucco lighting system is being 
planned." 



March 1, 1924 



1015 



EASTMAN 
POSITIVE FILM 

Adds to picture interest the appeal of good 
photography — affords an additional safeguard 
for the success of the picture in the eyes of 
the audience — carries quality from studio to 
screen. 

Look in the margin of the release print for 
the identification "Eastman" "Kodak.'' 



Eastman Film, both regular and 
tinted base, is available in thou- 
sand foot lengths. 



EASTMAN KODAK COMPANY 

ROCHESTER, N. Y. 



1016 



Motion Pic t ur 



News 



National Anti-Misframe League Forum 



Phenomenon of Refraction Plays 
Important Part in Projection 

Lesson 1 — Part IV 



ill 

mm 



Polarized Light 

jHE phenomenon of refraction 
plays an extremely important 
part in projection. It is, to 
tell the truth, the very basis of 
Optics. Without it, vision it- 
self would be impossible since 
the lens action of the eye would not take place. 

Refraction occurs at the point where light 
passes from one medium to another of dif- 
ferent optical density. It is manifested by a 
bending of the light rays due to a change in 
the velocity of the light as it leaves one 
medium and enters another. The velocity of 
the light may be either increased or de- 
creased depending upon whether the density 
■of the first medium is less or greater than 
that of the second. A convenient means of 




determining the total amount of the bending 
of the light rays, when the angle at which 
they strike the second medium, is known, is 
provided by the index of refraction. This 
numerical figure, fos any particular sub- 
stance is a constant since it represents the 
ratio of the velocity of light in air to the 
velocity of light in the particular substance 
in question. 

Plane Objects 

Since the angle at which the light ray strikes 
the surface of. the second object controls, to 
a certain degree, the amount of bending the 
shape of the object will therefore have an im- 
portant bearing on the final direction of the 
light ray as it issues again from the second 
object. A piece of ordinary window glass, 
causes only a shifting of the entering beam 
to one side, depending upon the thickness of 
glass. This is due to the fact that the bend- 
ing of the ray as it enters one side of the 
glass is exactly compensated for as it leaves 
the opposite side as shown in Fig. 6. 

A lens is nothing more than a piece of 
special glass having a high bending power 
and with its surfaces so shaped as to afford 
special control over the direction of the 
emerging rays. 

Opaque Objects 

From a previous definition of an opaque" 
object, as being one which permitted no light 
to pass thru, it would seem that such an ob- 
jeci would have no index of refraction for 
the simple reason that no light entered it. 
This, however, is not strictly true. Certain 
opaque objects do refract light and hence 
have a definite index of refraction. 

It was pointed out before that the terms 
translucent and opaque are, in a sense, but 
illative. For instance, water, which cer- 



tainly falls in the transparent or translucent 
class depending upon how clear it is, may 
become entirely opaque to light if the depth 
cf the water is great enough. There is no 
light at the bottom of the ocean and the 
fish which inhabit the lower regions of the 
seas are not provided with eyes since they 
could not see anything even if they were. 

Then too, objects which ordinarily are con- 
sidered as being entirely opaque, as for in- 
stance, gold and wood, when made into ex- 
tiemely thin leaves or shavings become trans- 
lucent and transmit light. 

The question naturally arises, therefore, 
do such substances refract the light which 
passes through them? The answer to this 
question lies in a study of the action of 
polarized light. 

Light Vibrations 

Light, as was explained before, consists of 
extremely rapid ether vibrations in a direc- 
tion at right angles to the direction in which 
the light wave is traveling. Now the com- 
mon understanding of these vibrations is that 
tiiey occur in every possible direction at right 
angles to the axis of the wave. Thus, in Fig. 
7-A at a certain particular instant the vibra- 
tions may be in the direction of the arrows 
a* indicated by 1 — 1; at the next instant the 
vibrations may have changed to direction 2 — 2 
and a moment later to 3 — 3, then to 4 — 4, 
5 — 5 and so on until the entire circle has 
been covered by the vibrations. Further- 
more, these vibrations never occur twice in 
the same direction but are constantly 
changing. 

Now it is possible to consider all of the 
\ibrations shown in Fig. 7-A as occurring in 
two principal directions, one vertical and the 
other horizontal. Thus, the particular vibra- 
tion shown in Fig. 7-B could be split up, or 
resolved into two other vibrations both at 
right angles to each other, one vertical and 
the other horizontal. These two components 
are shown in Fig. 7-C. The original main 
I 




Figure 8 

vibration is shown dotted. In a similar man- 
ner, all other vibrations occurring at an 
angle can be resolved into vertical and 
horizontal vibrations so that it is therefore 
possible to Consider all the vibrations as oc- 
curing in these two directions. 



Polarized Light 

When a wave of light strikes the surface 
of a piece of polished glass, part of the light 
is reflected and the rest enters the glass and 
is refracted as shown in Fig. 8. The rela- 
tive amounts of reflected and transmitted 
light depends upon the angle at which the 
light strikes the glass. In the case of ordinary 




window glass there is one particular angle, 
however, at which a peculiar phenomenon 
takes place. 

When the light strikes the glass at 57 
degrees it is divided up into the two principal 
vibrations described before, vertical and hori- 
zonal. The vertical vibrations are reflected 
and the horizontal vibrations are transmitted, 
Fig 8. The reflected vibrations are called 
polarized light. 

It is a peculiar property of polarized light 
that certain mineral crystals will absorb the 
vibrations when turned in a certain direction 
and pass them when turned at right angles 
to the first direction. This fact, among others, 
is made use of in the testing of sugar to de- 
termine its composition. 

The principal property of light, polarized 
by reflection, as just described, as far as we 
are concerned, however, that the polarized 
ray makes an angle of 90 degrees with the 
refracted ray (Fig. 8). This is known as 
Brewster's Law and knowing this fact it is 
easy to determine the index of refraction of 
such opaque objects as gold leaf and other 
similar objects since the angle of polarization 
is easily determined whereupon the refracted 
ray will line 90 degrees ahead of the reflected 
polarized ray. 

Thus the index of refraction of opaque ob- 
jects, which at first thought seems impossible 
of accomplishment, is obtained in a round- 
about manner none the less accurate, however. 



LOUISIANA 
New Orleans — A new motion picture theatre 
representing a cost of about $750,000 will be 
built in Shreveport by the Saenger-Ehrlich En- 
terprises, Inc. Construction contract has been 
let to Stewart & McGee Co. of Little Rock, Ark. 

MINNESOTA 
Worthington — Architects Lang, Raugland & 
Lewis, Essex, Bldg., Minneapolis are drawing 
plans for a one-story, 50 x 60, brick, fireproof, 
theatre and store building on 10th St. for Nick 
Casareto, Casareto Bros., 301 19th St., Worth- 
ington. 



March 1, 19 2 4 



1017 



How Many Buying Units 
Are in This Field? 

There are only a given number 
of buying units in the motion 
picture industry. Advertizing 
splurged in every publication 
in the field can only reach this 
given number. 

The Motion Picture News 
reaches over eighty percent of 
these total buying units. 

Concentrated advertizing in the 
News reaches the prospective. 



HOW TO ADVERTISE 

While the earth is covered with 
snow and ice, our Everlasting Nar- 
cissus, Tulips, Roses, Plants, Trees, 
etc., are always in full bloom. 

Get our SPRING CATALOGUE 
No. 7 mailed FREE FOR THE 
ASKING; make a selection of 
Flowers, Plants, etc., decorate your 
window, interior, or home, create 
Easter Air and business ahead of 
your slow competitor. You can 
resell any article, make 100 per 
cent profit and have decoration 
and advertisement free. 

FRANK NETSCHERT, Inc. 

61 Barclay Street New Yor,, N. Y. 




Narcissus Plant 



"We have seen no ticket selling machine issue tickets 
with the speed, accuracy and efficiency of the Gold Seal" — 
Such evidence of approval comes to us daily from live 
exhibitors from all sections. 
Specify GOLD SEAL when you are 
ordering TICKETS for all machines. 



, Send for 



Hot Air— 



— is going to cost you real 
money this summer, as usual. 

Wouldn't you rather use that 
money to pay for a money -making 
Typhoon Cooling System — and be 
SURE of good, profitable business 
all summer — every summer — no 
matter how hot? 

Let us show you how easily you 
can do it. 



Write jor Booklet 22 



Typhoon Fan Company 



345 West 39 St. 

Philadelphia Dallas 
New Orleans 



New York 

Los Angeles 
Jacksonville 



PINK LABEL 




CARBONS 



In these days when costs are high 
and every saving of unnecessary 
expenses is earned money, why not 
use carbons which give as good 
light, if not better, at greatly 
reduced current consumption. 

ALSO carbons for High Intensity 
Arcs. 

Write for Booklet 

HUGO REISINGER 



11 BROADWAY 



NEW YORK 



1018 



Motion Picture News 




New Debrie Interview Cam- 
era Now Available 

A new interviewing' camera is the latest ad 
dition to the regular line of Debrie Cameras 
manufactured by Andre Debrie of Paris. 
This Camera has just been received by their 
Agents the Motion Picture Apparatus Co. 
Inc. New York City. 

It is particularly placed on the market for 
newsmen, but also makes an ideal outfit for 
general outdoor work. It is very light and 
compact, weighs only fourteen pounds, and is 
made exactly like the Professional Debrie 



Would you build if you 
had the MONEY? 

FINANCING 

and Building of 

New Theaters 
our 
Business 

We find funds for large and 
small theater projects — 
We erect, decorate and com- 
pletely equip your house — 
We help you build but do not 
seek control of your theater 
You will own it 

Write for full information to 

FINANCE 

Care-Motion Picture News 

752 S. Wabash Ave. 
Chicago 



with the same movement and body construc- 
tion of five ply walnut, excepting the auto- 
mate dissolv: u shutter and other attachments 
only necessary where big production work is 
done. 

Some of the features of the Interview 
Camera are as follows : 

Quick lens changing device; Focusing and 
diaphragm bars that can be operated from the 
rear; Film reverse; Take up; Film punch; 
Direct Focus tube to aperature. 

In order to introduce this camera to the 
trade, it is reported, the manufacturers of 
this outfit have put a low price on the camera 
fitted with 'a two inch F3.5 Tessar lens, two 
magazines and case for camera. 



Novelty Scenic Studios Move 
to Larger Quarters 

The Novelty Studio, manufacturers and 
designers of stage settings and general thea- 
ter decorations, have found business to be 
extremely prosperous and have been forced 
to move their offices to 'i'-'ii West 47th Street, 
New York City. This new location gives 
them the use of nearly a complete floor. 



ihns 



OHIO 

Architect G. Abernathy, Dispatch 



MISSOURI 
St. Louis — Architect P. J. Bradshaw, Interna- 
tional Life Bldg., is drawing plans for a $1,000,- 
000 two-story, 146 x 188, brick and terra cotta 
theatre building on Grand and Morgan, for W. 
Goldman, Mgr. Kings, Theatre, 816 N. Kings- 
highway. 



Colli 

Annex, is drawing plans for a one story, brick 
and stone, $25,000 theatre building on E. Long 
St. near Garfield, for J. A. Jackson: 775 E. 
Long St., Columbus. 



KANSAS 

Topeka— Architects C. W. & G. L. Rapp, 190 
N. State St., Chicago, are making plans for a 
theatre building to be erected by the Miller En- 
terprises, T- M. Miller, Pres., Wichita, Kansas. 





. ProBert 
!* Marquise 



have Improved the 
appearance of many 
theatres — their 
value has been dem- 
onstrated by In- 
creased box office re- 
ceipts. Our engi- 
neering and design- 
ing departments will 
show you how it is 
done. 

The ProBert Sheet 
Metal Company, Inc. 

COVINGTON 
KENTUCKY 



Write for our beauliful 
descriptive literature 

The Marr & Colton Co. 




March 1, 1924 

Moore Amusement Co. Lets 
Contract for "Olympia" 

H. T. Moore, president and general man- 
ager of the .Moore Theatrical and Amusement 
Company of Tacoma, Wash., last week an- 
nounced that his company had let contracts 
for the construction of a first run, high class 
house in Olympia, the capital of the state. 
The house is to he built on a large downtown 
site, and will probably be two or more stories 
in height, with stores on the ground floor and 
possibly a number of offices above the theatre 
in the new building. It is expected that the 
house will be operated under the direction 
of the Jensen- A' onHerberg circuit, as are 
the Moore Theatres in Tacoma. 



1019 



Newsettes From Theatres in 
the Southwest 

¥. BrownJett has purchased ,the Opera 
House at Campbell, Nebr., and will conduct 
same as a first class motion picture theatre. 

G. T. Littlepage is operating a motion pic- 
ture theatre at Manchester, Okla. He is using 
Mazda equipment which was installed by 
Trouco Theatre Supply, Enid, Okla. 

L. Chamberlin has taken over the manage 
ment of the DeGrew Theatre at Brookfield, 
Mo. 

G. L. DeXune has recently purchased the 
Lincoln Theatre at Fulton, ill., and will re- 
model >ame at an early date. 



Joseph Solly Secures Lease 
on the "Metropolis" 

Jerome Rosenberg, son of the late Henry 
Rosenberg, who built the Metropolis Theatre 
at 142nd St. and Third Ave., New York City, 
in 1,89,9 and operated it for fifteen years, has 
leased the house to Joseph Solly for ten years 
beginnine: May 1st next. For the last sis 
year- it has been a motion picture house. It 
will be devoted to productions by a Stock 
company managed by Mr. Solly, who was 
formerly connected with the Blaney Stock 
Company and is also the lessee of the 
McKinlev Square Theatre, New York City. 



Minsky Bros. to Erect 
Theatre on East Side 

Minsky Brothers have purchased the realty 
of Frederick Koutina on the north side of 
East Houston Street, New York City, 70 feet 
west of the Bowery, which they intend to 
improve with a theatre to seat 2,000 persons 
with roof garden. It will be built from plans 
made by George Kiester, Architect. On the 
site are old flats said to be among the first 
erected in the city. The Minsky Brothers 
built the National Theatre at the southwest 
corner of Second Avenue and Houston Street. 
P. M. Clear & Co. and John A. Schoen 
were the brokers in the deal. 



NEW YORK 

Brooklyn— The Borough Hall Realty Corp.. 
44 Court St., is having sketches drawn for a 
$500,000 brick theatre buildiins: on the northeast 
corner of Vernon Ave. and Nostrand. 

New York City — Another new theatre esti- 
mated at $250,000 is to be built on 1662-6 
Broadway, running through Seventh Ave. Prop- 
erty fronts 60 feet on Broadway. 60 feet on 7th 
Ave., and has a depth of 170 feet. Seating ca- 
pacity to be 1500, plans prepared by Schloss & 
Orlando. 




View of the exterior of the Tivoli Theatre, Los Angeles, 
Cal. The design of this front harmonizes with that of 
the interior 

Tulsa, Okla., Scheduled for 
New Picture Palace 

Tulsa, Okla.. it is reported, is to have one 
of the best theatres in the state in the new 
Orpheum theatre, costing $700,000. which 
will feature motion pictures and vaudeville. 
The new house, which will be located on West 
Fourth street, was designed by John Eberson 
of Chicago and will seat 1,500 persons on the 
first floor and balcony. Brickney & Garbett 
of Tulsa have the general contract, while the 
decorating will be supervised by Mandel 
Brothers of Chicago. The structure, faced in 
terra cotta, will be rive stories in height. 
Powers projection machines, a transverter, 
Minusa screen and stage lighting fixtures are 
included in the contract with Witmark, Chi- 
cago. Seats will be furnished by the Ameri- 
can Seating Company, while the Vento heat- 
ing system will be used. Carpets and furni- 
ture will be supplied by the Karpen Company 
of Tulsa. 



Good Supply Business Re- 
ported in Northwest 

The supply business continues good dopite 
zero temperatures in the northwest, accord- 
ing to President Bradley, of the United States 
Theatre Supply Company, Omaha, Nebraska, 
who reports a number of Motiogxapb sales 
including a G. E. Mazda Unit to the Lyric 
Theatre, Presho, South Dakota, and a com- 
plete Motiograph equipment and new steel 
booth lo tiie Methodist Church. Yankton, 
South Dakota. The latter sale was made 
after a committee from the church came to 
Omaha and inspected the booths and projec- 
tion at the World, Sun and Empress Theatres. 



Trout Purchases N ew Trouco 
Theatre Supply Co. 

Wesley Trout of Enid, Okla.. has pur- 
chased the entire interest of the Trouco The- 
atre Supply Company and will sell theatre 
supplies through the new company under 
the name of Wesley Trout, Theatre Supplies, 
Enid, Ok'a. Reports are that business has 
been very satisfactory with this supply house 
in the southwest. 



usiness 
e rings 



UAKK your seatholdera Millionaires. Thousands 
of German Mark Banknotes, each 1,000,000 Marks, 
$5.00 the hundred. Itivers Hicks, 1569 Howard St., 
Chicago. 



rv < > w w + 

ELECTRI C COMPANV k-^^P 



•?628 W.CONGRESS STREET-CHICAGO. ILL. 
MANUFACTURERS 



MOTORS 



FLA5HERS 

FOR ELECTRIC SIGNS 
TRAFFIC SIGNALS. ETC 



REFLECTORS COLOR HOOPS 

FOR POSTERS.BULLETINS.ETC 



SIGN LAMPS 



lCintl^^^^^^^^^ samples 

mD0N,WILLIAMSaiCK 

PORT SMITH, ARK. 



REACH THE THEATRE BY MAIL THRU OUR 

UP-TO-DATE MAILING LIST SERVICE 
17836 U. S. THEATRES SHOWING PICTURES 



500, 



nomical method of reaching theatres 
SSING SERVICE. $4.00 PER M UP. 

30 to 50% saved in postage, etc. 
tinn of dead and duplicate theatres 
Lists of Producers, Distributors and 



MULTIGBAPHING 
FOLDING — ENC 
MOTION PICTUR 



A I'll IXC 




WELDED WfcRE 
REELS 

For Sale by 

Howells Cine Equipment Co., 

740 7th Art.. New York 



Advertising 

in the 
Motion Picture News 
Reaches the Entire 
Field 



Economical and Efficient Equipment for Theatre 

COOLING and VENTILATING 



Write for Particular* 



James M. Seymour 



Newark, N. J. 



Est. 1866 




!!IIIUII!IIUIIIII!:illlllllllllllll 



iiudiHu::niiiuiimiia;^iuuiiifiHiuuiiiuiUKtum*ji!iB!uaiininu^ 



FEATURE RELEASE CHART 

Productions are Listed Alphabetically and by Months in which Released in order that the Exhibitor may 
have a short-cut toward such information as he may need. Short subject and comedy releases, as well as 
information on pictures that are coming will be found on succeeding pages. (S. R. indicates State Right 

release.) 

Refer to THE MOTION PICTURE NEWS ROOKING GUIDE for Productions Listed Prior to September 



Feature 



SEPTEMBER 

Star Distributed by 



A«« of Desire Special Cast First National 

Barefoot Boy, The Special Cast C. B. C.-S. R 

Brinky Hoot Gibson Universal 

Bluebeard's Eighth Wife Gloria Swanson Paramount 

Broad Road, The Allison-Travers Lee-Bradford 

Broadway Broke Mary Carr Selznick 

Broadway Gold E. Hammerstein Truart Film 

Call of the Wild Buck (dog) Pathe 

CapL Klcincchmidt's Ad- 
ventures in Far North Lee-Bradford 

Cause for Divorce Special Cast Selznick 

Cheat, The Pola Negri Paramount 

Clean Up. The H. Rawlmaon Universal 

Cyclone tones Big Boy Williams Aywon 

Daring Years Special Cast Equity 

David Copperfield Special Cast Asso. Exhib 

Daytime Wives Derelys Perdue Film Book. Offices. 

Defying Destiny Blue-Rich Selznick 

Drlvin' Fool, The Wally Van Hodkinson 



Length 

5 reels . 

6 reels. 
6 reels . 
6 reels. 
6 reels. 

6 reels . 

7 reels. 

6 reels . 

S reels . 

7 reels . 

8 reels . 
5 reels . 



.Sept. 29 
.Sept. 1 
July 14 
July 28 



Aug. 11 

.Sept. 22 



•veoth Hour, The 
KeemJea of Women . 
Eternal Three, The. 
Fair Cheat, The... 

ide, The 



Fo: 

Goldwyn-Coamo 

Gold wyn-Cosmo 

Film Book. Offices 

First National 

Independent Pict.-S.R, 



Special Cast 

Fair Cheat, The Dorothy MackaiU 

Fighting Blade, The Rich. Barthelmesi 

Frame Up J. Livingston .... 

Fraoch Doll, The Mae Murray Metro 

Up Douglas MacLean. .. .Asso. Exhib 

"'[gers. The Hope Hampton Warner Bros 

oddest. The George Aruss Goldwyn-Coamo . . 

Fighter, The William Farnum Fox 

f the Secret 

Houdini Film Book. Offices 

Hall's Hole Charles Jones Fox 

Har Reputation May MeAvoy Pint National 

Ia Money Everything? Special Cast Lee-Bradford 

Lawful Larceny Special Cast Paramount 

Lane Star Ranger, The. . .Tom Mix Fox 

Marry -Go-Round Philbin-Kerry Universal 

Midnight Flower, The . . . . Glass- Vale Aywon Film 

Modern Matrimony Owen Moore Selznick 

Monna Vanna Lee Parry Fox 

Mothera-in-Law Special Cast Preferred Pict 

Potaah and Perlmutter. . Bamard-Carr -Gordon. First National 



fary Pickford United Artists. 

Rouged Lips Viola Dana Metro 

fJcarred Hands Smith-E. Sedgwick . . Madoc-S. R 

Shattered Reputations . . . Walker -Saunders .... Lee-Bradford .... 

Silent Command, The Special Cast Fox 

Silent Partner, The Special Cast Paramount 

Six Days Griffith-Mayo Goldwyn-Coamo . 

Souls in Bondage Special Cast Sanford Prod 

8t Elmo John Gilbert Fox 

Strangars of the Night . . . Special Cast Metro 

Taago Cavalier, The George Larkin Aywon 

Three Ages Buster Keaton Metro 

Ta the Last Man Special Cast Paramount 

Unknown Purple, The. . . Walthall-Lake Truart Film 

Untameable, The Gladys Walton Universal 

Vow of Vengeance Jack Livingston Independent Pict. 

Where Is This West? Jack Hoxie Universal 

Why Worry? Harold Lloyd Pathe 



7 reels . 
7 reels . 
7 reels . 
6 reels . 

6 reels . 

7 reels . 
10 reels. 

5 reels. 

6 reels . 
9 reels . 

7 reels . 

6 reels . 

8 reels . 

9 reels . 
. 5 reels . 

. S reels. 
. Creels. 

7 reels. 
. 6 reels. 
. (reels. 
. Creels. 

19 reels. 

. 5 reels . 

. 9 reels. 

. 7 reels. 

. 8 reels. 

7 reels . 

. 9 reels. 

. 5 reels . 

. 5 reels . 

. 5 reels . 

. 8 reels. 

. 6 reels 

. 9 reels. 

. Creels. 

. Creels. 

. 7 reels 

. 5 reels . 

. G reels . 

. 7 reels . 

. 7 reels . 

. 5 reels . 

. 5 reels . 

. 5 reels . 

. 6 reels . 



.Nov. 17 

.Sept. 8 
Oct. 27 

.Sept 8 
Aug. 4 
April 14 
Oct. 13 

.Sept. 29 
Oct. C 

July 28 
Oct. 20 
.Sept 22 
.Aug. 25 
.Sept. 15 



OCTOBER 

Feature Star Distributed by 

April Showers Harlan-C. Moore Preferred Pict 

Aahes of Vengeance Norma Talmadge First National 

Bad Man, The Holbrook Blinn First National 

Beaten J. Livingston Independent Pict.-S R 

Big Dan Charles Jones Fox 

Breaking Into Society. . . Bull Montana Film Book. Offices 

Cameo Kirby John Gilbert Fox 

Dancer of the Nile Ca.-mel Myers Film Book. Offices 

Day of Faith, The Special Cast Gold wyn-Cosmo 

Desire Special Cast Metro 

Does It Pay? Hope Hampton Fox 

Drifting Priscilla Dean Universal 

Eagle's Feather, The Special Cast Metro 

Eternal Struggle, The Special Cast Metro 

Exiles, The John Gilbert Fox 

Foolish Parents Special Cast Asso. Exhib 

Governor's Lady, The Special Cast Fox 

Grail, The Dustin Farnum Fox 

In the Palace of King. . . Special Cast Goldwyn-Cosmo 

Lights Out Ruth Stonehouse Film Book. Offices 

Lone Fighter, The J. B. Warner Sunset- S. R 

Marriage Maker, The. . . .Special Cast Paramount 

Meanest Man in World. .Special Cast First National 

Men in the Raw Jack Hoxie Universal 

MOo-a-Minnte Romeo. . .Tom Mix Fox 

Miracle Makers, The . . . .Leah Baird Asso. Exhib 

No Mother to Guide Her. Genevieve Tobin Fox 

Pan tola Special Cast First National 

Pwri tan Paariooa Special Cast Universal 

Raaaeliu' Kid. The Hoot Gibson Universal 

I the Liea-Hearted. Wallace Beery Allied Prod. * Diet. . . 

i of Red Gap Special Cast Paramount 

' 1 Cast IaaVpeadeat Pict. 

Universal 



Length 
7 reels . 
10 reels. 
7 reels. 

5 reels . 

4 reels . 
7 reels . 

6 reels. 

7 reels. 
7 reels. 
7 reels . 
7 reels . 

7 reels . 

8 reels. 

5 reels. 

6 reels . 

8 reels . 
5 reels . 

9 reels . 

7 reels . 
5 reels . 
7 reels 
G reels . 
5 reels . 



Aug. 4 

Sept. 22 
July 14 

'. Sept.' 22 
..Aug. 4 

Aug. 18 
.Sept. 15 

Aug. 18 
.Sept- 15 
.Sept. 8 



.Sept. 15 
Sept. 1 
.Sept. 22 



& 2 l 
Dec. 22 
.Sept. 8 



Reviewed 
. Nov. 17 
. Aug. 18 
. .Oct. 20 

. .Nov. 10 

! '.Oct. 27 
. Nov. 17 
. Dec. 8 
Oct. 13 
. Sept. 8 
. Sept. 8 
. . Sept. 29 
. . Sept. 22 
. Jan. 5 

. Jan.' 5 
. . Sept. 29 
. Nov. 24 
. . Sept. 22 

' Sept. 29 
. . Sept 29 
. Nov. 10 



Special ( 
WeU-4 



6 reels . 

7 reels . 
7 reels . 
C reels . 
C reels . 

7 reels . 

8 reels . 



6 reels Sept 29 



Oct 27 
Oct 20 
Oct 20 
Nov. 3 



.Viola Dana. . 
.Special Cast. 
. Edmund Cobb . 



Distributed by Length 

. Goldwyn-Cosmo 7 reels . 

. Metro 5 reels . 

.Goldwyn-Cosmo 7 reels. 

. Arrow 5 i 



Feature 
Slave of Desire, The. 

Social Code, The 

Steadfast Heart, The . 
Sting of the Scorpion . 

Thundergate Special Cast First National 7 reels . 

Times Have Changed. . . .William Russell Fox 5 reels. 

Way of the Transgressor . Special Cast Independent Pict 5 reels . 

What Love Will Do Ken. McDonald Sunset-S. R 5 reels . 

Wild Party, The Gladys Walton Universal 5 reels . 

Woman of Paris, A Edna Purviance United Artists 8 reels . 

Woman-Proof Thos. Meighan Paramount 8 reels. 

Zaza Gloria Swanson Paramount 7 reels . 



Feature 

Acquittal, The 

At Devil's Gorge 

Blow Your Own Horn 

Country Kid, The 

Crooked Allev 

Dangerous Maid, The 

Extra Girl, The 

Flaming Youth 

Held to Answer 

His Children's Children. . 

Is Love For Sale 

Jealous Husbands 

Light That Failed, The. . . 

Uttle Old New York 

Loving Liea 

Long Live the King 

Love Pirate, The 

Million to Burn, A 

Offenders, The 

On the Banka of Wabash 

Our Hospitality 

Pioneer Trails 

Pleasure Mad 

Prince of a King, A 

Scara of Hate 

Seventh Sheriff, The 

Shifting Sands 

SouthSea Love 

Spanish Dancer, The 

Stephen Steps Out 

Thrill Chaser, The 

Thundering Dawn 

Unseeing Eyee 

Valley of Lost Souls 

Virginian, The 

Wanters, The 

When Odds Are Even 



NOVEMBER 

Star Distributed by Length 

Windsor-Kerry Universal 7 reels. 

Edmund Cobb Arrow 5 reels. 

Lewis-Perdue Fihn Book. Offices G reels. 

Wesley Barry Warner Bros C reels. 

Special Cast Universal 5 reels. 

C. Talmadge First National 8 reels. 

Mabel Normand Asso. Exhibitors 7 reels. 

Colleen Moore First National 9 reels. 

Special Cast Metro C reels . 

Special Cast Paramount 7 reels . 

Special Cast Aywon 

Special Cast First National 7 feels . 

Special Cast Paramount 7 reels . 

Marion Da vies Goldwyn-Coamo 11 reals. 

Brent-Blue Allied Prod. & Dist. . . 7 reels . 

Jackie Coogan Metro 10 reels . 

Special Cast Film Book. Offices 5 reels 

H. Rawlinson Universal 6 reels. 

Margery Wilson Independent Pict.-S. R 

Special Cast V i tagraph C reels . 

Buster Keaton Metro 7 reels. 

Special Cast Vi tagraph 6 reel* 

Special Cast Metro • reels . 

Dinky Dean Selznick Creels. 

Jack Livingston Independent Pict 5 reals . 

Dick Hatton Arrow 5 reels. 

Special Cast Hodkinson G reels . 

Shirley Mason Fox Sreela. 

Pola Negri Paramount 9 reels . 

Doug. Fairbanks, Jr . . Paramount 6 reels . 

Hoot Gibson Universal 6 reels . 

Kerrigan-Nilason Universal 7 reels . 

L. Barrym ore-Owen.. .Goldwyn-Cosmo 8 reels. 

Special Cast Independent Pict.-S. R 

Harlan- Vidor Preferred Pict 8 reels . 

. Special Cast First National 6 reels . 

William Russell Fox 5 reels. 



Reviewed 
. . Oct 27 
. .Sept 29 
. Sept 8 

'.'.Nov.' 17 



..Oct 13 
Oct 13 
. .Nov. 10 
Sept 29 



Reviewed 

..Oct 27 

. Oct 2© 

1! Nor.' IT 
. .Nov. 24 
. .Dec. 1 
. .Nov. 24 
..Not. * 
. .Not. 17 



.Not. 3 

.NOT.' i 

.Not. 24 
.Not. 24 
Dec. 1 
.Oct 27 



DECEMBER 

Feature Star Distributed by 

Anna Christie Sweet-Russell First National 

Around the World in the 

Spee jacks Paramount 

Beaten Tack Livingston Independent Pict 

Big Brother Special Cast Paramount 

Bill Red Seal Pictures 

Border Musketeers Jack Livingston Independent Pict 

Call of the Canyon Special Cast Paramount 

Chastity Kath. MacDonald First National 

Courtship of Myles 

Standish Charles Ray Asso. Exhib 

Cupid's Fireman Charles Jones Fox 

Darling of New York. . . .Baby Peggy Universal 

Devil's Partner Norman Shearer Independent Pict.-S. R. 

Den't Call it Love Special Cast. Paramount 

Eyes of the Forest Tom Mix Fox 

Fashionable Fakers Johnnie Walker Film Book. Offices. . . . 

Fashion Row Mae Murray Metro 

Gentle Julia Bessie Love Fox 

Her Temporary Husband . Special Cast First National 

His Mystery Girl H. Rawlinson Universal 

Hoodman Blind David Butler Fox 

In Search of a Thrill Viola Dana Metro 

Kentucky Days Dustin Farnum Fox 

Lucretia Lombard Irene Rich Warner Bros 

Mailman, The Ralph Lewis Film Book. Offices 

Man Life Passed By, TheSpecial Cast Metro 

Maynme Shannon-Ford Preferred Pict 

Name the Man Special Cast Goldwyn-Cosmo 

Near Lady, The Gladys Walton Universal 

Net The Special Cast Fox 

No More Women BeDamy-Moore Allied Prod. & Dist . . 

Printers* Devil, The Wesley Barry Warner Bros 

Pure Grit Roy Stewart Universal 

Red Warning, The Jack Hoxie Universal 

Rendezvous, The Special Cast Goldwyn-Cosmo 

Reno Special Cast Goldwyn-Cosmo 

Second Youth A. Lunt-M. Palmeri.. Goldwyn-Cosmo 

Shattered Faith Special Cast Independent Pict.-S. R 

This Freedom Fay Compton Fox 

Tiger Rose Linore Ulru Warner Bros 

To the Ladies Special Cast Paramount 

Twenty-One Rich. Barthehnesa. . . First National 



5 reals. 
7 reels. 

5 reels 

5 reds. 
7 reels. 

6 reels . 

9 reels. 

5 reels . 

6 reels. 



.Oct. 27 
Dec. 22 
.Oct. 2» 
Dec I 
.Dec t 
.Oct C 
.Not. S 



Reviews 

..Dec 1 



Dec 22 

.Jan. 26 



6 reels . 



Jan. 



5 reels 
7 reels . 

6 reels . 
5 reels . 
5 reels . 

5 reels . 

6 reels . 



Dec 22 
.Dec 8 
.Jan. 1» 
.Dec 2» 

Dec 29 
.Jan. 26 
. Nov. 3 



8 reels . 
8 reels. 
5 reels. 



.Dee. 8 
Nov. 24 
.Dec 29 
.Dec 8 
.Dec. 15 
Dec 8 



7 reels 
C reels 
5 reels 



eels .... Jan. 
eels. .. .Jan. 
eels Dec. 



8 reek. 
C reals. 
7 reels. 



March 1, 1924 



1021 



Feature Star 

White Tiger Priscilla Dean. 

Wile's Romance. A Special Cast 

Wild Bill Hickok Wm. Hart 

You Can't Get Away With 

It . . Percy Marmont. 



Distributed by Length Reviewed 

.Universal 7 reels Nov. 24 

Meero 

. Paramount S reeU .... Dec. l 

6 reels fUv 74 



For 



JULY 

Feature Star Distributed by Length 
Calibre Forty-Five . J. P. McGowan . .Independent Pict.-S. R 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiimimmiiiiiiiiin 



JANUARY 

Feature Star Distributed bj Length Reviewed 

After The Ball Gaston Glass F. B. 0 7 reels Feb. 16 

Black Oxen Griffith-Tearle First National 8 reek Jan. 5 

Boy Of Mine Ben Alexander First National 7 reels Doc. 15 

Conductor 1492 Johnny Hines Warner Bros 7 reels. . . .Dec. 29 

Eternal City, The Special Cast First National 8 reels Dec. 2t 

Flaming Barriers Spec. Cast Paramount 6 reels . . . . Jan. If 

Fool's Awakening, The. . Special Cast Metro 

Grit Glenn Hunter Hodkinson 6 reels . . . . Jan. 12 

Half-A-Deikr Bill Special Cast Metro 6 reels Nov. 24 

Heart Bandit, The Viola Dana Metro 

Heritage of the Desert, 

The Spec. Cast Paramount 6 reels Jan. 26 

H cosier Schoolmaster, 

The Special Cast Hodkinson 

Humming Bird, The Gloria Swanson Paramount 

In the Spider's Web . Special Cast Independent Pict. Corp 

Just off Broadway John Gilbert Fox 6 reels . 

Lullaby, The Jane Novak F. B. O 7 reels. 

Not A Drum Was heard. .Charles Jones Fox 5 'eels. 

Painted People Colleen Moore First National 7 reels. 

Phantom Justice Special Cast F. B. O 6 reels . 

Shadow of the East Special Cast Fox 6 reels. 

Song of Love, The Norma Talmadge First National * reels. 

Sporting Youth Reginald Denny Universal 7 reels. 

Three Days To Live Ora Carew Gerson-S. R 

West of the Water Tower. Spec. Cast Paramount 7 reels Jan. 12 



7 reels. 



.Jan. 26 



..Feb. 9 

..Jan. l-> 

..Feb. 9 

. .Feb. 9 

. .Jan. 26 

. Feb. 16 

..Jan. 5 

..Feb. 2 



FEBRUARY 

Distributed by 



Star 



Length Reviewed 



Feature 

Adopted Fathers, The George Arliss Goldwyn-Cosmo 

Alimony Ba xter-Darmond B.O 8 reels 

Arizona Express, The . Special Cast Fox 

Blizzard, The Special Cast Fox 

Baffled Franklyn Farnum Independent Pict.-S. R 

Breathless Moment, The Wm. Desmond Universal 6 reels .... Feb. 9 

By Divine Right Dexter-Harris F. B. O 7 reels ... Jan. 26 

Daddies Special Cast Warner BrosM 7 reels .... Feb. 9 

Drums Of Jeopardy Elaine Hammerstein. .Truart Firm 

Flowing Gold Nilsson-Sills First National 

Galloping Fish The Special Cast First National 

George Washington, Jr. . Wesley Barry Warner Bros 6 reels. .. Feb. 2 

Happiness Laurette Taylor Metro 

Jack O'Clubs Herbert Rawlinson. . Universal 5 reels 

Ladies to Board Tom Mix Fox 

Love Letters Shirley Mason Fox 

Love Master, The Strongheart (dog) First National 7 reels . 

Marriage Circle, The. . . Marie Prevost Warner . 

On Time Richard Talmadge Truart 

Ride for Your Life Hoot Gibson Universal 6 reels 

Scaramouche Special Cast Metro 14 reels .... Oct. 13 

Thy Name is Woman .... Special Cast Metro 

Unguarded Gates Madge Belamy F. B. O 

Uninvited Guest, The Special Cast Metro 

When A Man's A Man . .Special Cast First National 6 reels Feb. 16 

White Sin, The Special Cast F. B. O 

White Sister, The Lillian Gish Metro 

Wolf Man, The John Gilbert Fox 



MARCH 



Feature 1 



Distributed by 

Beau Brummel John Barrymore Warner Bros 

Beware, The Woman F. B. O 

Blood and Gold Special Cast Goldwyn-Cosmo . . . 

Broadway After Dark Special Cast Warner Bros. 

Tn 



Length Reviewed 



Crossed Trails 

Damaged Hearts 

Enchanted Cottage, The 

Fine and Dandy 

Lillies of the Field 

Man's Mate 



J. P. McGowan Independent Pict.-S. 

F. B. O. 



Richard Barthelmess. First National. . . . 

Tom Mix Fox 

Griffith-Tearle First National 

John Gilbert Fox 

Plunderer, The F. Mayo & Spec. Cast. Fox 

Seerehi Norma Talmadge First National . 

Son of Sahara, A Special Cast First National 

Souvenir Ayres-Marmont Asao. Exhibs 

Torment Owen Moore-Bessie 

Love First National . . . 

Two Fisted Tenderfoot. ..J. P. McGowan Independent Pict. 

Vagabond Trail, The Charles Jones Fox 



APRIL 

■C 7- Distributed by " 
. P. Marmont-L. Joy. 



Length 



Against the Rules P. Marmont-L. Joy. . . First National 

Cytheria Special Cast First National 

Goldfish, The Constance Talmadge. . First National 

What Three Men WantedMiss Dupont Independent Pict. Corp. 

Why Get Married An dree Lafayette Asao. Bxhfb 

Woman on the Jury, The.Sylvia Breamer First National 



MAY 

Feature Star Distributed by 

Babbitt Special Cast Warner Bros 

Desperate Adventure, A. .J. P. McGowan Independent Pict. 

For Sale Corinne Griffith First National 

Those Who Dance Special Cast First National 

Sundown Roy Stewart First National 

White Moth, The Barbara La Marr First National 



JUNE 

Feature Star Distributed by 

Flaming Wives First National 

Perfect Flapper, The Colleen Moore First National 

Ragged Messenger, The First National 

Western Vengeance J. P. McGowan Independent Pict.-S. R . 



Length Reviewed 



Comedy Releases 



. Feature Star Distributed by Length 

About Face Johnnie Fox Educational 2 reels Feb. 9 

Adam's Fib Special Cast .Pathe 

Aged in the Wood Aesops Fables Pathe 2/3 reel... Oct. 2* 

Aggravating Papa Peter the Great (dog) Educational 2 reels Feb. 2 

Argravatin* Mama. . . Tincher-Murphy ... Universal 2 reels 

All Hands on Deck Buddy Messinger Universal 

Almost Married Eddia Lyons Arrow 2 reels Sept. 22 

Always Late Monty Banks G rand-Ask er 2 reels 

Among the Missing Nigh-La Verne Pathe 1 reel 

Arabia's Last Race Fox 2 reels 

Asleep at th. Switch Ben Turpin Pathe 2 reels Oct. 13 

At First Sight Charles Chase Pathe 1 reel Jan. 12 

Back to Earth Earle-Engle Universal 2 reels. Sept. 15 

Bar Fly, The (Dippy Dor Dad) Pathe 1 reel Jan. It 

Bargain Day Educational 1 reel 

Barnum, Junior • Educational 2 reels 

Barnyard Rodeo, A Aesops Fables Pathe 2/3 reel . .Nov. 17 

Be My Guest Neely Edwards Universal 1 reels Nov. 3 

Best Man Wins, The Aesops Fables Pathe 3 reel Dec. 8 

•te Yourself Al St. John Fox 2 reels 

Big Business (Our Gang) Pathe 2 reels Feb. 9 

Big Game Sid Smith G rand-Ash er 2 reels 

Big Idea, The Snub Pollard Pathe 1 reel Jan. 12 

Bui Collector. The Joe Rock G rand-Ash er 2 reels 

Bishop of Hollywood Special Cast Selznick 

Black and Blue Jis^iie Adams Educational 2 reek; 

Boyhood Rivak Buddy Messinger Universal 2 reels „ 

Boy in Blue Monty Banks Grand-Asher 2 reels M 

Bringing Up Buddy Buddy Messinger Universal 2 reels Oct. 13 

Broncho Empress, The . . . Clyde Cook Educational 2 reels Feb. 2 

Brothers-In-La w Earle-McCoy Universal 

Buckin' the Line Buddy Messinger. . . .Universal 2 reels 

Built on a Bluff Sid Smith Grand-Asher 2 reels 

Bumps Educational 1 reel 

Bus Boy, The Buddy Messinger. . . .Universal 2 reels 

Busy Buddies Neal Burns Educational 2 reels Feb. 16 

Caddy, The Buddy Messinger .... Universal 2 reels Jan. 1* 

Call The Wagon Neal Bums Educational 2 reels Dec 22 

Cat Came Back, The Aesops Fables Pathe 2/3 reel 

Cat's Revenge, The Aesops Fables Pathe 2/3 reel 

Cafs Whiskers. The Aesops Fables Pathe 2/3 reel 

Cat That Failed, The Aesops Fables Pathe 2/3 reel 

Cave Inn Educational 1 reel 

Chasing Wealth Universal 1 reel Jan. 12 

Checking Jn Pal (dog) Universal 

Chicken a k Carte Century Girls Universal 2reek . . . . . 

Circus, The Aesops Fables Pathe 2/3 reel ... Oct. 27 

Cleopatra and Her Easy 

Mark Lee-Bradford 1 reel 

Cel. Heeia Liar's For- 

kiddsa Fruit Selznick 1 reel 

Col.Heeza Liar'sAncestorsfBray Cartoon) Selznick 

Columbus Discovers a 

New Whirl Lee-Bradford 1 reel 

Csrn-Fed Sleuth, A Jack Earle Universal 2 reels 

Covered Soheeaer. The... Monty Banks Grand-Asher 2 reels Oct. 31 

Cowboy Sheik, The Will Rogers Pathe 2 reels Feb. 2 

Cow Boys, The Fox 2 reels 

Cracked Wedding Balk . Check Reiner Universal 1 reel Oct. M 

Cuckoo Edwards-Reach Universal 1 reel Oct. « 

Dance or Die Fex 2 reek 

Danciag Love Neely Edwards Universal 1 reel Sees. If 

Dare-Da vu. The Ben t orpin Pathe 2 reek Nov. 34 

Darkest Hour, The D'Albrook-Ro easing - 

Butler Pathe 2 reek Dec 2* 

Dark Horse, The Aesops Fables Pathe 2/3 reel 

Dark Height, A Joe Rock Grand-Asher 2 reek Dec f 

Dear Or Pal Snub Pollard Pathe 1 reel Rev. It 

Derby Day Children Pathe 2 reek Hev. IT 

Dog Detective, The Pal (dog) Universal 2 reek 

Done in OH Jhnmle Adams Educational 2 reek Oct. 2t 

Don't Hesitate Educational 1 reel Dec. 2t 

Don't Pky Hoekey Sid Smith Grand-Asher 2 reek 

Don't Scream Pal (doc) Universal 2 reek Oct. 2t 

Down in Jungle Town.. . .Joe Martin (monkey) .Universal 1 reel Feb. t 

Down to the Sea in Shoes Pathe 2 reek Oct. It 

Down to the Ship to See.. Pal (doc) Universal 2 reek 

Do Woman Pay F Aesoss Tables Pathe 2 3 reel . . . Nev. It 

Dusty Dollars Bo wes-Smith-Vance . . Educational 1 reek 

Easy Work SummervUle-Dunn . . .Universal 

Elite of Hollywood, The Seknkk 2 reek 

Exit Cesser Educational 2 reek . . . . Jan. 5 

Explorers, The Fox 2 reek 

Family Life Educational 2 reels 

Farmer AlFalfa's Pet Cat . Aesops Fabke Pathe 2/t reel ... Nev. 17 

Fashion Follies Gorham FolHee Girk. Universal 2 reek Nev. 17 

Fearless Fknagan Charles Murray Hodkinson 2 reek 

Felix Fills the Shortage Winkler -8. R 1 reel New. IT 

Film Foolish Educational 1 reel Jan. S 

Finger Prink Paul Parrott Pathe 1 reel Seat. 23 

Fishy Tale, A Jimmy Aubrey Seknick 

Five Fifteen, The Aesops Fables Pathe 2/3 reel 

Flip Flops Pathe 2 reek 

Frying Finance Educational 2 reek Jan. ,5 

Fly Time Arrow 1 reel 

Fool Proof Neal Bums Educational 2 reek ..Oct. 2t 

Forward Pass Baddy M easing er Universal 2 reek 

Front 1 Poodles Hannaford ... Educational 2 reels ... Oct. C 

Frosen Hearts Stan Laurel Pathe 2 reek . . . . Oct. 27 

Full Speed Ahead Al St. John Fox 2 reek. 

Fully Insured Snub Pollard Pathe 1 reel. . 

Gasoline Trail Arrow 1 red 

Getting Gertie's Goat. . . .Dorothy Devore Educational 2 reels 

Girlies and Girlies Universal 

Going South Roach-Edwards Universal 1 reel 

Golfmania Engle-Earle Universal 2 reek Nov. 17 

Go West Animal Pathe 1 reel Nov. 20 

Gown Shop The Larry Semon Vitagraph 2 reels 

Great Outdoors, The Pathe 2 reels 

Green Cat, The Snub Pollard Pathe 2 reek .... Aug. 7 



Dec 23 



1022 



Motion Picture N e zc s 



Feature Saar Distributed by Length Re-viewed 

Halfback, Ths . .Harry Gribbon Pa the 

Hang On CHfi Bowes Educational 1 reel Nov. 14 

Hansel and Gretel Baby Peggy Unive sal 2 reels . . . . Dec. 27 

Ha:rv Go Ladries Aesops Fables Pa the 2. 3 reel 

Hats Sid Smith Grand-Asher 2r eels 

Heads Up Cliff Bowes ... . Educational 1 reel Nov. 17 

Heaw Seas Pa the 2 reels Oct. 13 

Eetlo Bill BiDy West Arrow 2 reels Not. 10 

Help One Another (Spat FsmflT) Pa the 2 reels Jan. 26 

Here and There Educational 1 reel Feb. 9 

High rT.ers Aesops Fables Pa the 2/3 reel 

E:»h Life ..... .... Lige Con ey Educational 2 reels .... Sept. 29 

HighlT Reccmmende-i. Al St. John Fox 

E:s Master's Breath Pal dog' Universal 2 reels 

His New Papa Bowes-Vance Educational 1 reel. . . — Sept. 8 

His School Daze Bert Roach Universal 1 reel Sept. 8 

Hold Everything . Bobby Vernon Educational 2 reels .... Sept. 1 

Hollywood Bound . Sid Smith Grand-Asher 2 reels ... Dec. 29 

Horseshoes Larry Semon Vita graph 2 reek ... Dec 22 

Hot Sparks Clifl Bowes . Educational 1 reel 

Hustlin' Hank Will Rogers Pa the 2 reels Nov. 10 

Idea: Van. The Bert Roach Universal 1 reel Nov. 17 

Inbad the Sailor .. Pa the I 2 reels Dec. 29 

Income Tax Collector, The Fox 2 reels 

If s A Boy Snub Pollard Pa the 1 reel 

It's A Gift Snub PoUard Pathe 1 reel 

Jack and the Beanstalk Baby Peggy . Universal 2 reels 

JafJ Bird, The Roach-Edwards Universal 

Join the Circus Snub Pollard Pathe. 1 red 

JoUywood Chuck Reimer Universal 1 reel 

Jos' Passu;' Thru Win Rogers Pathe ^ 2 reek . . . Oct. 13 

Just A Minute Charley Chase Pathe 1 reel Feb. 

Keep Going Earle-McCoy Universal 2 reels .... Feb. 

Keep Healthy .Sum Stim merville - 

B. Dunn .... Universal 

Kidimg Ca-t. Ktii Lee-Bradford 4 3reel 

Kilt-ng Katie Dorothy Devire Educational 2 reels . . . . Dec. 1 

Kids Wanted Monty Banks Grand-Asher 2 reels 

Knockout, The Animals Pathe 1 reel 

Let's Build D'Albrook-Roessinger- 

Butler Pathe 2 reels. . . Sept. 15 

Life of Reilly, The Charles Murray Hodkinson 2 reels . . . . Nov. 17 

Lightning Love Larry Semen .... . . Vrtagraah 2 reels 

Lits.:, The Bowes-Vance Educational 1 reel ....Sept. 29 

LrcJe Mi s-s Hollywood Baby Peggy Universal 2 reels 

Littie Theatre 1! t -ernei:. 

The Will Rogers ... 

Lebbygow, The. . Jimmy Aubrey 

Lonesome Lloyd Hamilton Educational 2 reels . . Feb. 

Lets of .'ierve Pal dog Universal 2 reds . 

Lave is a Cottage . ... Aeaeps Fables Pathe 2 3 reel Sept 29 

Levey Dovey ArJ»n«l« Pathe 1 red . Dec. 22 

Lucky Rube, The Sid Smith Grand-Asher 2 redB Nov. 10 

Lunatic, The Jimmy Aubrey Sebmick 

Making Good Sid Smith Grand-Asher 2 reels 

Mama's Baby Boy Sid Smith Grand-Asher 2 reels 

Man About Town, A Stan Laurel Pathe I red Sept. 15 

Mandarin, The Roach-Edwards Universal 2 reels... Feb. 2 

Man Pays, The Dippy Doo Dads ....Pathe 1 reel ...Feb. IS 

Man of Position, A Sid Smith Grand-Asher 2 reeas . . . . Aug. 18 

Mark it Paid Joe Rack Grand-Asher 2 reds Nov. 17 



.Pathe 2 reels. 



Miles of Smiles Babv Peggy Universal 2 reels. . . Dec 1 

Monkey Farm, The Fox 2 reds 

Monks a la Mode Fox 2 reds 

Morning After, The Aesops Fables Pathe 2/3 red 

Mother's Joy Stan Laurel Pathe 2 reels Dec 22 

Movie Fantasy, A Universal 1 reel 

Moving Bowes-Vance Educational 1 reel ....Seat. 15 

My Buddy Buddy Messinger . . . Universal 2 reels 

My Friend Lloyd Hamilton Educational 2 reels .... Jan. 5 

My Pal Pal (dog) Universal 2 reels 

Napoleon Not So Great Lee-Bradford 1 reel 

Nature Fakir, The Heiza 

Liar | Hodkinson 

Navy Blues Dorothy Devore Educational 2 reels .... Sept. 1 

Neck and Neck Education* 1 2 reels .... Jan. 26 

New Sheriff, The Educational 2 reels 

Nobody's Darling Baby Peggy Universal 2 reels . . . . Aug. 4 

No Loafing • Peedles Hannaford . Educational 2 reels. . . .Nov. 24 

Ne Noise Children Pathe 2 reels .... Sept. 22 

Ha Parking Aland Neety Edwards Universal 1 reel Nov. 24 

Na Pets Paul Parrott Pathe 1 reel Oct. 13 

Obev the Law Jack Eerie Universal 2 reels 

Oh Captain Educational 1 reel 

Oh, Girls Educational 1 reel Jan. 36 

Oh Min Tatcher-Morphy Universal 2 reels 

Oh Teacher Billy Dunn Arrow 2 reels 

Oh What a Day Tincher-Murphy . . . Universal 2 reels 

One Cylinder Lave Pathe 2 reels Nov. 3 

One Exciting Day Earle-Engle Universal 2 reels Oct- S 

One Exciting Evening- . Billy West Arrow . 2 reels 

One Night It Rained Tighe-S parks Educational 2 reels Jan. 1 2 

One of the Family Charley Chase Pathe 1 reel Jan. 26 

One Spooky Night Pathe 2 reels . . .Jan. 26 

Optimist, The Lloyd Hamilton Educational 2 reels . Sept. 15 

Orphan, The Clyde Cook Fox. ' 2 reels 

Over the Fence Educational 2 reels . . .Jan. 5 

Own a Home Neety Edwards Universal I reel Oct. 13 

Own a Lot Harry Sweet Universal 2 reels ... Jan. 26 

Paging Love Monty Banks Grand-Asher... 2 reels Aug. 1* 

Pal's Clever Pal (dog) Universal 

Paris Lights Educational 1 reel Jan. 12 

Past and Present Universal 

Pat's Patients Charles Murray Hadkinson 2 reels. 

Peg of the Mounted Baby Peggy Universal .. 2 reels 



Perfect 3>>. A Bobby Vernon . Educational 

HtUag, Peaches Harry Lang don Pathe. 

Pinhead, The Clyde Cook Fox. . 

PitfallB of a Big City Ben Turpin Pathe 

Postage Due Stan Laurel Pathe. 

Powder and Smoke ... . Charley Chase . Pathe . 

Quit Kidding Buddy Messinger .... Universal 

Regular Boy, A Buddy Messinger 

Reno or Bust . Spec. Cast 

Restless Rest, The Neely Edwards . . 

Rich Pnp, The Pal dog Universal 

Ride Em Cowboy Bobby Vernon Educational 

Ridiag Master. The Fox 

Rip Without a Wink Lee-Bradford 

Rivals, The Slim Sommerville. . . Universal 

Roaring Lion, The Fox 

Robinson Crusoe Returns 

en Friday Lee-Bradford. 

Rolling Horns Joe Rock Grand-Asher 

Stan 



Universal 

. Educational 
Universal . 



2 reels. . .Nov. 17 

2 reels Feb. 2 

2 reels ... 

2 reels Sept. 1 

2 reels Feb. 16 

1 reel Feb. 9 

2 reels 

2 reels 

1 red"".".".*.".".""." 

2 reels 

2 reels Jan. 5 

2 reels _ 

1 reel 



1 reel . 

2 reels 



Jan. It 
Jan. 5 
Nov. 24 



by Length Reviewed 

Roughing It Pathe 2 reds 

Round Figures Jack Cooper Universal 2 reels Sept. 23 

Running WQd Lige Conley Educational 2 reds . . Oct. 27 

Rustlin' Buster Jack Mower Universal 2 reels Dec. 2t 

Save the Ship Stan Laurel Pathe 1 red Nov. 17 

School Pals Animal Cast Fox 

Scorching Sands Stan Laurel Pathe. I reel Dec • 

Shanghaied Love.-i Harry Langdon Pathe 

She's a He Buddy Messinger Universal 2 reels Nov. 24 

Short Orders . . Stan Laurel Pathe 1 reel Sept. 1 

Should Poker Players 

Marry N. Edwards-B. Roach . Universal 

Simple Sadie Clifl Bowes Educational 1 red Oct. 2t 

Sister's Beau Buddy Messinger ... Universal 2 reels 

Skylarking Pathe 2 reels Sept. 8 

skyscraper, The Harry Langdon Principal 2 reels 

Sleepwalker, The Joe Rock Grand-Asher 2 reels . . Oct 13 

Mow and Sure Al St- John Fox 2 reels 

Smithy Stan Laurel Pathe 2 reels 

Snooky's Covered Wagon. Animal Cast Universal 2 reels. 

Soilers, The Stan Laurel Pathe 2 reels. 

So Long Sultan Chuck Reisner Universal 1 reel Nov. 10 

Somebody Lied Fox 2 reels 

Son of Ananias, A . .... Geo. K. Arthur Universal 1 reel Jan. 12 

Sons In Law J. Earle-H. McCoy . . Universal 

Southbound Limited ... Monty Banks Grand-Asher 2 reels. .. .Not. 17 

Spring FeTer Fox 2 reds 

stage Fright Children Pathe 2 reels Oct. 20 

Stay Single Dorothy DeTore Educational 2 reels . . . . Jan. It 

Stepping Out Animals Pathe 1 red 

Stilts Man, The Earle-McCoy Universal 

Such is Life Roach-Edwards Universal 1 reel Feb. 2 

Suite Sixteen .Century Girls Universal .... 2 reels 

Sunday Calm Children Pathe 2 reels Dec 22 

Take the Air Paul Parrott Pathe 1 red Sept. 8 

Take Your Choice Bobby Vernon Educational 2 reels ... Apr. 14 

Taxi. Please Monty Banks Grand-Asher 2 reels 

Ten Dollars or Ten Days Ben Turpin Pathe 2 reels .... Jan. 12 

That Oriental Game Pal dog Universal 2 reels 

Three Cheers Roger Keene Educational 2 reels ... Not. 3 

Tin Type, A Bnddy Messinger . .Universal 

Tire Trouble Our Gang Pathe 2 reels Jan. 12 

Tom's First Flivver Arrow 1 reel 

Two Johns, The Fox 2 reels 

Two Wagon* — Both Cov- 
ered Will Rogers Pathe 2 reds. ...Jan. 12 

Cncenaored Movies Will Rogers Pathe 2 reels. . .Dec. 1 

Uncle Ban's Gift Tincher-Murphy ... Universal 2 reds.. Sept. 8 

Uncle Sam Lee Moran Educational 2 reels . Nov. 17 

Uncovered Wagon, The Paul Parrott Pathe 1 reel July 7 

Under Cover Educational 1 reel Dec. 1 

Under Orders Clyde Cook . Educational 2 reels 

Cnder the White Robe Universal 1 red 

Unreal News Red Fox 2 reds 

Up in the Air Fox 2 reels 

Walkout, The Snub Pollard Pathe 2 reels . Sept. 15 

Walrus Hunters, The Aesops Fables Pathe 2/1 red 

Watch Papa Tincher-Murphy Universal 2 reels 

Weakling, The Fox 

Wedding Rings Monty Banks Grand-Asher 2 reels 

Wet and Weary Clyde Cook Fox 2 reels 

White Wmg Monkey, A . Joe Martin monkey Universal 1 reel Jan. It 

Whole Truth, The Stan Laurel Pathe 1 reel Nov. 3 

Wide Open Educational 2 reels 

Wild Bill Hiccough Stan Laurel Pathe 2 reds 

WUder and Woolier Buddy Messinger .... Universal 

Why Pay Rent? Fox 2 reds 

Why Wait? SEm Summerrille Universal 1 reel Jan. 17 

Winner Take All Pan! Parrott Pathe 1 reel Oct. 2t 

Yankee Spirit Bennie Alexander ..Educational 2 reels .... Sept. 8 

Yes, We Have No Ba- 
nanas Century Girls Universal 2 reels 

Young Tenderfoot, A B. Messinger Universal 1 red • 

You're Next Universal 



Short Subjects 



Length Reviewed 
2 reels . .Jan. 29 

1 reel . Feb. IS 
lred. Feb. 9 

1 reel Nov. 17 

lred. 

2 reels 

15 episodes. Oct 2T 

2 reels S 

1 reel . . Jan 

2 reels 

2 reels 

{fee '\ 




Rsogheai Africa 



Stan Laurel 



Pi the 



1 reel 

2 reels Aug. 11 
2 reels Sept. 29 



Feature Distributed by 

Almost Good Man, The Universal 

Among the Missing Nigh-La Verne) Pathe 

Animal Athletes (Sportliglit) Pathe 

Ant, The Secrets of Lif el Principal Pict 

Ant Lion, The Secrets of Life Educational 

Babes in Hollvwood (Fighting Blood) Film Book. Offices 

Beasts >i Pa.-aiUt Serial 1 Universal 

Bea-r; and the Feast Fighting Blood Film Book. OfSces 

The Bee Secrets of Life/ Educational 

Big Bov Blue Leather Pushers . Universal. 

Bill Brer. nan's Claim Universal 

Black Sheep Aesos Fablel Pathe 

Bottom of the Sea Hodge Podge 

Broad Highway. The Bray Romance) 

Butterfly, The Secrets of 

Lif e) Educational 

Call of the Game 'Sport- 

Ughti Pathe. 1 reel. 

Canaoian Alps, The Educational. Fox 1 reel 

Christopher of Columbus Fighting Blood Film Book. Offices 2 reels 

Cloisters in the Clouds Educatioaal Fox 1 rad 

Code of the Mounted, The Universal 2 reels 

Columbus Car af America Pathe 4 reds 

Comsdy of Terrors Fighting Blood Film Book. Offices ... 3 resls 

Companions Sing Them Again Series Educational 1 reel .. Sept. t 

Darnel Boone Chr. of America).. Pathe 3 reels .Dec. 2» 

Discontent Wilderness Tales) Educational lreel... Nsv. 1 

Down in Texas, Kent Sanderson .. . .Universal 2 reels 

Einstein's Theorr of Relanvity Premier Prod 2 reals 

Face to Face, Edmund Cobb Universal 2 reals Sept. It 

Fast Express, The Universal 15 episodes. .. ..... 

FOm Memorial to Woodrow Wilson Universal lred Feb. IS 

Fortieth Door, The Serial;Pathe 

Free Trader, The Universal 15 ejaaodes 

Fro gland Novelty FUml Fox ■ ■ 

Frontier Woman, The Chr. of America . Pathe 3 reels ... J 

Gentlemen of the West, Pete Mansen Universal. .. 2 reals 

Ghost City, The Serial) Universa 



Oct. 



Jaa. 26 



March 1, 1924 



1023 



Feature 

Girls and Records (Seortlight) 



Distributed by Length Htr)r»«l 

Pa the 1 reel Jan. 5 

Girls Will be Girls (Leather Pushers) Universal 2 reels. . . Feb. 2 

Gold Digger Jones Universal 2 reel* 

Golden Gems (Sing Them Again Series) Educational 1 reel . . . .Oct. • 

Good Old College Days (Aesop Fable) Pathe 1 reel Feb. 9 

Grim Fairy Tale, (fighting Blood) Film Book. Offices . . . 2 reels June 18 

Bail to the Chef (Leather Pushers) Universal 2 reels 

Hard Luck Jack, Pete Morrison Universal 2 reels . . . . Oct. IS 

Hats Off (Pete Morrison Universal 2 reels. . . .Feb. 9 

Haunted Hills Wilderness Trails) Educational 1 reel 

He Loops to Conquer (Leather Pushers) Universal 3 reels. .. .Jan. 19 

Home Again (Sing Them Again Series) Educational 1 reel Jan. 5 

Homemaker, The Educational 1 reel Feb. 2 

Indian's Lament, Marie Walcamp Universal 2 reels. . . .Nov. 17 

Ireland Today (Educational) Fox 1 reel 

Iron Man, The 

Is Co nan Doyle Right? Pathe 2 reels ... . Sept. 1 S 

Jamestown (Chr. of America) Pathe 4 reels . . . . Nev. 3 

Johnny's Swordfish (Educational) Fox 1 reel 

Jumping Jacks (Hodge Podge) Educational 1 reel 

Kid From Madrid, Mich., That (Leather Pushers) Universal 2 reels. .. .Jan. 12 

Last Outlaw, The Universal 2 reels Jan. 1 2 

Lest We Forget (Sing Them Again Series) Educational 1 reel Jan. 1 1 

Lone Larry Kin gsley Benedict .... Universal 2 reels 

Long Ago ^ing Them Again Series) Educational 1 reel 

Long Live the Ring (Figurine Blood) Film Book. Offices 2 reals 

Man Who Would Not Die (Indian Series) Pathe 2 reels Feb. 2 

Man Who Smiles Indian Series) Pathe 2 reels. . . .Feb. 16 

Memories (Sing Them Again Series) Educational 1 reel 

Merchant of Menace (Figrtting Blood) Film Book. Offices 2 reals 

Midnight Sun Fox 

Midsummer Night's Scream (Fighting Blood). . .Film Book. Offices 2 reals 

Miscarried Plan (Bob Reeves) Universal 2 reels Feb. 2 

Morning After, The (Aesop Fable) Pathe 

Movie Pioneer, A (Hodge Podge) Educational 1 reel 

My Boy Bill (Wilderness Talss) Educational 1 real Dec. 1 

Mysteries of Yucataa (Educational) Fox 1 reel 

No Tenderfoot, Edmund Cobb Universal 2 reels Oct. 20 

Old Friends (Sing Them Again Series) Educational 1 reel Feb. 16 

Payroll Thief, Jack Mower Universal 2 reels Nav. 24 

Perilous Leap , Helen Gibsen Universal 2 reels 

Rat's Revenge, The (Aesop Fable) Pathe 1 reel Feb. 16 

Riddle Rider, The Universal IS episodes 

Rivers of Song Fox 1 reel 

Rock Bound Brittany (Educational) Fox 

Rural Romance, A (Aesop Fable) Pathe 1 reel Feb. 16 

Rustlin' Buster, Jack Mower Universal 2 reek 

Rath of the Range (Serial) Pathe 15 eskedes . Sept. 29 

Sailor's Life, A Educational t reel Jan. 29 

Sculptor's Paradise, A. . . Fox 1 reel 

Shoo tin' Ben Up, Pete Morrison Universal 2 reek 

Society Sensation, A (Valentino-re-issue) Universal. _ 2 reels 

Some Sease and Some Nonsense (Hodge Podge) .Educational 1 reel Sevt, 2* 

Sons of Swat (Educational) Fox 

Speedville (Hodge Podge) Educational 1 reel 

Spider The (Secrets of Life) Educational 1 reel Jan. S 

Stolen Gold, Jack Mower Universal 2 reek 

Sunshine and Ice (Edacanemal) Fox 1 reel Oct. 20 

Swing Bad the Sailor (Leather Pushers) Billy Sul- 
livan Universal 2 reek 

Switching Hour (Fighting Blood) Film Book. Offices 2 reek 

Taking A Chance (Sportlifht) Pathe 1 reel Jan. 26 

Taming of the Shrewd (Keating Blood) Film Book. Offices. . . . 2 reek Nov. 17 

Three Orphans (Fighting Blood) Film Book. Offices 2 reek Oct. 2* 

Thru Yellowstone NafL Park with Late Pres. 

Harding Arrow 2 reek Sept. 22 

Toilers of the Equator (Educational) Fox 1 reel 

Tough Tenderfoot, The (Leather Pushers) Universal 2 reels 

T wifight Trail, Bob Reeves-Marg. Morris Universal 2 reels 

Unhappy Husbands (Barton Editorial) Selznick 1 reel 

Universities of the World (Educational) Fox 1 reel 

Vincennes (Chr. of America) Pathe 3 reek 

Wages of Cinema (Fighting Blood) Film Book. Offices 2 reek 

Way of a Man, The (Serial) Pathe 10 episodes. Dec. 29 

Western Skies, Jack Mower Universal 2 reek 

While the Pot Boik (Wilderness Tales) Educational 1 reel Sept 29 

Why Elephants Leave Home (Animal Life) Pathe 2 reek . . . .Dec. 1 

Why The Globe Trotter Trots (Hodge Podge).. Educational 1 reel 

Wild and Wooly (Sportlight) Pathe 1 reel Dec. 8 

With the Movie Camera thru Russian Bolshevik 

Revolution Mondial Film 3 reek 

Wolfe and Montcalm (Chr. of America) Pathe 

Wolf Trapper, The, Jay Morley Universal 2 reels Oct. 1 3 



mrainiimiiiiiii mm 



Feature 



iiiim ! ' "i ■ ■ 1 



Coming Attractions 



Star 



Distributed by Length Reviewed 

Abraham Lincoln Special Cast Rockett-S. R 12 reek Feb. 2 

Adopted Father, The. . . George Arliss Goldwyn-Cosmo 

Adorable Scoff kw, The. . .Bow-Harkr Preferred 

After A Million Kenneth McDonald. . Sunset Prod 

Against the Grain Special Cast First National 

Age of Innocence, The. . .Spec. Cast Warner Bros 

Alibi, The Special Cast Vitagraph 

America Special Cast United Artists 

An Old Man's Darling. . Laura La Pknte Pathe 

Arab, The Special Cast Metro 

Aren't We All Paramount 

Average Woman, The Special Cast CO. Burr 7 reek Feb. 9 

Baffled Franklyn Farnum Independent Pict 

Bag and Baggage Special Cas Selznick 6 reels .... Nov. 24 

Bandelero Special Cast Goldwyn Cosmo 

Barbara Freitchie Special Cast First National 

Beast, The Special Cast Fox 

Beggar of St. Sulpice, The. Special Cast Vitagraph 

Ben Hut Special Cast Goldwyn-Cosmo 

Between Friends Special Cast Vitagraph 

Beyond the Last Frontier . Speckl Cast Paramount 

Bird of Paradke, The Special Cast First National 

Bkckmail Special Cast Universal 

Bluff Ayres-Moreno Paramount 

Boden's Boy Special Cast Hepwroth Dist 

Boomerang. The Speckl Cast Preferred Pict . 



Boomerang me Special <Jast Preferred j 

Borrowed Husbands Florence Vidor Vitagraph. 

Boy of Flanders, A Jackie Coogan Metro 

Breaking Point, The Special Cast Paramount . 



Feature Distributed by Length Reviewed 

Breath of Scandal. The.. .Speckl Cast Preferred Pict 

Broken Barriers Metro 

Buddies Marion Davies Cosmo 

Butterfly Virginia Valli Universal 

Captain January Baby Peggy Principal Pict 

Cause for Divorce Spec. Cast Selznick 7 reels ... Feb. 16 

Circe Mae Murray Metro 

Ckim No. 1 Speckl Cast Universal 

t'odo of the Sea Rod La Roeque Paramount 

Confidence Man, The. .Thomas Meighan. Paramount 

Covered Trail, The J. B. Warner Sunset Prod 

v. rash, The Speckl Cast Vitagraph 

Daughter of Today Speckl Cast Selznick 

Dawn of a Tomorrow. . . Spec. Cast Paramount 

Discontented Husbands Speckl Cast C. B. C.-(S. R.) 

Don't Doubt Your Hus- 
band Viola Dana Metro 

Dollar Mark, The Mildred Harris-FraserF. B. D 

Dorothy Vernon of Had- 

don Hall Mary Pickf ord United Artiste 

Drifter, The Jack Hoxie Universal 

Driftwood Elaine Hammerstein . .Truart 

Druscilk With a Million. Special Cast Film Book. Oj^ces 

Dust in the Doorway Special Cast First National 

Dust of Desire Special Cast First National 

Enemy Sex, The Betty Compson Paramount 

Extra Man, The Universal 

Faint Perfume Special Cast Preferred Pict 

Fair Week Special Cast Paramount 

Face to Face Viola Dana Metro 

Feet of Clay L. Joy-R. La Roque. . . Paramount 

Fighting Tylers, The Spec. Cast Hal. Roach 

Fire Patrol, The Madge Belkmy Chadwick Pict 

Fkmes of Romance Speckl Cast 

Fkpper Wives Speckl Cast Selznick 

Fkttery Speckl Cast C. B. C 

Floodgates John Lowell Blazed Trail Prod 

Fool, The Special Cast Fox 

Fool's Awakening, The. . Spec. Cast Metro 6 reek Feb. 16 

Forbidden Lover, The. . . Special Cast Selznick 5 reels. . . Dec. 29 

Forty-Horse Hawkins. . . Hoot Gibson Universal 

Gambling Wives Special Cast Arrow Film 

Getting Her Man Special Cast Gerson Pict 

Girl in the Limousine. . . Larry Semon Truart 

Girl Shy Harold Lloyd Pathe 

Good Bad Boy, The P incipal Pict 

Tough Tenderfoot, The . . (Leather Pushers) Universal 2 reels 

Good Men and Bad Special Cast. . F. W. Kraemer 5 reels Dec. 2 

Great White Way, The. . Anita Stewart Goldwyn-Cosmo 10 reels . . . .Jan. 19 

Greed Speckl Cast Goldwyn-Cosmo 

Haunted Hours Olive Hammerstein. . .Fred Weihl Prod 

Her Man Special Cast Warner Bros 

Hill Billy, The Jack Pickf ord Allied P. & D 7 reels Feb. 2 

His Darker Self Lloyd Hamilton Hodkinson 

Hook and Ladder Hoot Gibson Universal reels .... Jan. 12 

How to Educate a Wife. .Special Cast Warner Bros 

Human Mill, The Special Cast Metro 

Hunchback of Notre DameSpecial Cast Universal 12 reels .... Sept. 15 

Icebound Dix- Wilson Paramount 

In Fast Company Richard Talmadge. . . Truart 

In The First Degree Special Cast Paramount 

Inner Sight, The Kirkwood-Lee Hodkinson 

Innocence Anna Q. Nilsson C. B. C.-S. R 

Innocent Special Cast Universal 

It Is the Law Special Cast Fox 

It's a Boy Special Cast Weber and North 

Jack of Clubs Herbert Rawlinson. . .Universal 5 reek Feb. 16 

Janice Meredith Marion Davies Goldwyn-Cosmo 

Judgment of the Storm. . . Special Cast Film Book. Offices 7 reels. . . .Dec. 1 

Lady of Quality, A Valli-Sills Universal 8 reels Dec. 22 

Last Frontier The Special Cast First National 

Leavenworth Case, The . . Special Cast Vitagraph 6 reels ... Nov. 10 

Leave It to Gerry Special Cast 

Lend Me Your Husband . Doris Kenyon C. C. Burr 

Let Not Man Put 

Asunder Fredericks-Tellegen. Vitagraph 

Let's Go Phil Goldstone 

Lkten Lester Special Cast F. B. O 

Lone Fighter, The J. B. Warner Sunset Prod 

Lone Wolf, The Dalton-Holt Asso. Exhib 

Love and Lies Kirk wood Lee Hodkinson 

Love Master, The Special Cast First National 

Lover's Lane Special Cast Warner Bros 

Love's Whirlpool Kirkwood-Lee Hodkinson 

Love Trap, The Special Cast Grand-Asher 

Loyalties Special Cast Fox 

Mademoiselle Midnight... Mae Murray Metro 

Madame Satan Theda Bara 

Magnolia Spec. Cast Paramount 

Man from Brodney's Special Cast Vitagraph 7 reels . . . .De. 3 

Man From Wyoming, The Jack Hoxie Universal 

Manhandled Gloria Swanson Paramount 

Mansion of Aching HeartsSecial Cast Preferred Pcit 

Marriage Market, The . Special Cast C. B. C.-S. R 

Mary Anne Pathe 

Mask of Lopex, The Fred Thomson Monogram Pcit 5 reels .... Nov. 24 

Men Pok Negri Paramount 

Merton of the Movies. . Glenn Hunter Paramount 

Miami Betty Compson Hodkinson 

Missourian, The Reginald Denny Universal 

Misunderstood Special Cast First National 

Mixed Manners Tom Mix Fox 

Monsieur Beaucaire Rudolph Valentino Paramount 

Montmartre Pok Negri Paramount 

Mountebank, The E. Torrence-A.Q. Nilsson Paramount 

Moral Sinner, The Dorothy Da Hon Paramount 

My Man Special Cast VitagraphS 

Nellie the Beautifull Coak 

Model Special Cast Goldwyn-Cosmo 

Never Say Die Douglas McLean Asso. Exhib 

Next Corner, The Tearie-Mackaill Paramount 

Night Hawk, The Harry Carey Hodkinson 

No More Women M. Moore-Belliney ... Allied P. & D 6 reek Feb. 2 

North of Hudson Bay. . . Tom Mix Fox 

North of 36 Special Cast Paramount 

Old Fool, The James Barrows Hodkinson 6 reels .... Dec. 29 

One Law for the Woman . Harrk-Spooner Vitagraph 

Other Men's Daughters . . Special Cast Grand-Asher 

Out of the Dark Special Cast Goldwyn-Cosmo 

Pagan Passions Speckl Cast Seknik 

Painted Woman, The .... Kirkwood-Lee Hodkinson 

Pal O' Mine Special Cast C. B. C 

Peter Pan Paramount 

Pied Piper Malone Thos. Meighan Paramount 7 reek . . . .Feb. 9 

Plugger .The Special Cast Fox . 

Kennetl 



Poisoned Paradise Kenneth Harlan Preferred Pcit. 



1024 



M o t i o n Picture News 



Star 



Feature 

Pony Express, The Special Cast . 



Distributed by Length Reviewed 

. Universal 

Racing Luck Monty Banks Grand-Asher 5 reels 

Recoil The Special Cast Goldwyn-Cosmo s. . 

Restless Wives Doris Kenyon Mastodon 

Ridgeway of Montana Jack Hoxie Universal 

Roles Agnes Ayres Paramount 

Romola Gish Sisters Inspiration 

Roulette Special Cast Selznick 5 reels .... Feb. 9 

Sands of Time Special Cast First National 

Satin Girl, The Special Cast Grand-Asher 

Shadows of Paris PoU Negri Paramount 7 reels . . . .Jan. 26 

Sea Hawk, The Special Cast First National 

Shepherd King The Special Cast Fox 9 reels Dec. 22 

Sheriff of Tombstone .... Fred Thomson Monogram Pict 

Sherlock, Jr Buster Keaton Metro 

Shooting of Dan McGrew Barbara La Marr Metro 

Signal Tower, The Special Cast Universal 

Silent Stranger Fred Thompson F. B. O 

Singer Jim McGee William S. Hart Paramount 

Sinners in Heaven Special Cast Paramount 

Six Cylinder Love Ernest Truex Fox 7 reels De. 22 

Skyline of Spruce, The . . Special Cast Universal 

Slow as Lightning Kenneth McDonald.. .Sunset Prod 

Society Scandal, A Gloria Swanson Paramount 

Southern Love Betty Blythe 

Stolen Secrets Herbert Rawlinson . .Universal 5 reels 

Stern Daughter, The Social Cast Universal 

Stranger, The Special Cast Paramount 7 reels .... Feb. 9 

Superstition De la Motte-Bowers .Creative Prod 

Swords and Plowshares. M. Carr-J. Walker. . F. B. O 

Tako It or Leave It Lea trice Joy Paramount 

Taming of the Shrew .... Bebe Daniels Principal Pict 

Ten Commandments Special Cast Paramount 62 reels Jan. 5 

Tenth Woman, The Special Cast Warner Bros 



Feature Star Distributed by Length Reviewed 

Thief of Bagdad, The. . Douglas Fairbanks. . United aAtists 

Three O'Cleck in the 

the Morning Special Cast Asso. Exhibitors 7 reels . . . . Feb. 9 

Three Weeks Special Cast Goldwyn-Cosmo 8 reels . . . . Feb. 16 

Through the Dark Colleen Moore Goldwyn-Cosmo 8 reels Jaa. t 

Throwback, The Pat O'Malley Universal 

Treasure Canyon J. B. Warner Sunset Prod 

Triflers, The Special Cast Preferred Pict 

Triumph Special Cast Paramount 



. Hodkinson . 

Under the Red Robe Special Cast Goldwyn-Cosmo 13 reels Nov. U 

Virtuous Crooks Herbert Rawlinson. . Universal 

Virtuous Laws Special Cast 

Wanderer of the Waste- 
land Paramount 

Wanted by the Law J. B. Warner Sunset Prod 

Warrens of Virginia Fox 

Way of a Man Special Cast Pathe 9 reels Dec 1 

Weavers, The Goldwyn-Cosmo 

Week End Husbands. . . .A. Rubens-M. Love. .Equity 

Welcome Stranger Special Cast 

Westbound J. B. Warner Sunset Prod 

What Love Will Do Kenneth McDonald.. Sunset Prod 

Whipping Boss, The Special Cast Monogram 

Why Men Leave Home. Special Cast First National 

Wild Oranges Special Cast Goldwyn-Cosmo 7 reels.... Ja . 12 

Woman to Woman Betty Compson Selznick 7 reels . . . . Jan. 12 

Wordly Goods Lea trice Jey Paramount 

Write Your Own Ticket. .Thomas Meighan Paramount 

Yankee Consul, The Douglas MacLean. . . .Asso. Exhibitors 

Yoke, The Special Cast Warner Bros 

Yolanda Marion Davies Goldwyn-Cosmo 

Youth to Sell C. C. Burr 




er Opinions on Neu» Pict 




" Daddies " — Warners Strand, 
New York 

Herald — "A more generally ap- 
pealing and amusing comedy 
than this has not been seen on 
Broadway during the present 
season. Those assembled yester- 
day to witness the first perform- 
ance gave every evidence pos- 
sible of having a highly enjoy- 
able time." 

Louella O. Parsons, American 
— " We have an idea most people 
will like ' Daddies.' " 

Sun and Globe — " You should 
see the old bachelors trying to 
amuse the kids. And you should 
see the kids make life hell for 
the old bachelors. Harry Myers 
as usual gives one of his amus- 
ing characterizations. ' Daddies ' 
is amusing." 

Journal — " The comedy is 
lightly handled, very well acted 
and amusing. The efforts of four 
bacheors to take care of their 
allotment of orphans is ridicu- 
lously effectively. . . ." . 

Evening World — " Mae Marsh 
was the same old heart-string 
puller. Perhaps there is none on 
the screen who can smile through 
her tears, or vica versa, with 
quite the effect that this star does 
. There is comedy in this 
picture. . . . It's bound to be 
a success." 

Telegram — " Children are such 
excellent actors on the screen 
that the transfer of " Daddies " 
with its happy youngsters from 
the stage to the film was a happy 
choice. . . . It is even better on 
' the movies ' than it was in the 
speakies. And that is high 
praise." 

Telegraph — "Warner Brothers 
have managed to instill into Mr. 
Belasco's erstwhile play a comic 
flavor which, pictorially, is as 
entertaining as the original stage 
version by John L. Hobble." 

" Scaramouche," Metro — Duval, 
Jackinsonville 

Times-Union — " Ingram's 
greatest screen production. It is 



a beautiful production from a 
scenic and photographic point of 
view and a vivid picture of that 
time of the world's history." 

Journal — " For completeness, 
perfection, continuity and inter- 
est, Rex Ingram's ' Scaramouche ' 
has perhaps never been equalled 
in photoplay history. It is more 
than a motion picture. It is a 
visualization of a period in the 
world's history that everyone 
must be thrilled by." 

"The White Sister" — Metro 
Garrick, St. Paul 

Pioneer Press — " Lillian Gish 
adds another pathetic and beau- 
tiful characterization of film his- 
tory in ' The White Sister.' It is 
a picture of delicate colorings 
and deep emotions. Miss Gish 
displays all her old charm. More 
than any other actress she has 
the gift of endowing a love scene 
with delicable grace and ineffable 
tenderness." 

Daily News—" ' The White 
Sister ' was greeted as it deserved 
to be greeted — by large, uncom- 
monly enthusiastic crowds. For 
it is an enthralling photoplay, 
sincerely and magnificently made. 
Beautifully picturesque and occa- 
sionally very spectacular it is 
characterized nevertheless by an 
admirable simplicity." 

"The Call of the Wild"— Pathe 
— Majestic, Portland, Oregon 

Morning Oregonian — "The 
Call of the Wild " on the Majes- 
tic Theatre's screen this week, is 
an interesting story and a very 
intelligent dog has connived to 
effect in this one of the best 
animal pictures of the season. 
There is a certain appealing wist- 
fulness and a sadly sympathetic 
nature about Buck, the big St. 
Bernard, that immediately thrusts 
him into the fore as the hero of 
the picture." 

Oregon Daily Journal — "A Man 
with a dog's intelligence is not 
commendable, but in 'The Call 
of the Wild ' on the Majestic 
screen this week walks a dog 



whose comprehension, ability and 
demeanor would do credit to 
anyone. This new star eclipses 
certain screen satellites like the 
queen's jewels in a pawnshop. 
His dignity and ease could serve 
as an example of real art in the 
artificial sphere of prototype 
screen characterizations." 

" Maytime " — Preferred 
Pantheon, Cleveland 

Blade — " ' Maytime ' is interest- 
ing and enjoyable throughout. 
The settings and costumes are 
unusually beautiful and pic- 
turesque." 

" Maytime " — Preferred — 
Grand, Columbus 

Citizen — "Romance and Spring 
are the motives of the picture, 
and they are beautifully carried 
out in settings which rival any- 
thing ever done on the serene. 
The fascinating loveliness of 
Ethel Shannon is one of the 
beautiful things. The best thing 
to say about this picture is, ' go 
and see it.' It is inspirational." 
" The Virginian " — Preferred — 
Strand, Canton 

News — " The atmosphere of the 
west has never been more sin- 
cerely depicted on the screen 
than in ' The Virginian.' Its 
faithful treatment and the human 
qualities of its action bring Owen 
Wister's famous story to the 
screen with a fidelity that few 
pictures have been able to attain. 

" It is not lacking in action and 
the dramatic punches have all 
been retained. Further than that, 
they are all handled so capably 
that their realism is foremost all 
the time." 

" The Virginian " — Preferred 
Monroe, Chicago. 

Mac Tince in Tribune— "' The 
Virginian,' one of the sweetest 
western love stories ever told has 
come to the screen. Owen Wis- 
ter, who wrote the novel should 
like this picture." 

The Post — " ' The Virginian ' 
some time ago set the pattern 
for western stories and none 



which have followed it have been 
more vital, more picturesque, or 
filled with quaint humor vying 
with appealing human interest. 
All the parts you liked best have 
been remembered." 

Ashton Stevens — Herald and 
Examiner — " My hat is off to 
Tom Forman and to every mem- 
ber of the cast ' it is a hat-waving 
day for me as far as ' The Vir- 
ginian ' is concerned. They have 
made a delightful, decent and 
moving picture show." 

Bob Reel — American — " Pre- 
ferred Pictures has scored again. 
With ' The Virginian ' it has put 
forth a film guaranteed to make 
something more than an hour 
pass pleasantly. The charac- 
ters appear as human beings, 
Kenneth Harlan is likeable as the 
chief character, and Florence 
Vidor, an actress of great ability, 
brings to her part a simplicity 
and directness thoroughly ap- 
pealing." 

" My Man " — Vitagraph — 
Rialto, New York 

Sun and Globe — " ' My Man ' 
is much better than several more 
pretentious and sophisticated fea- 
tures in town at present. Dustin 
Farnum plays the powerful poli- 
tician. He does it very well too. 
He gives him a bit of a sense of 
humor which is refreshing. Patsy 
Ruth Miller is the girl. In ' My 
Alan ' she is lovely." 

Evening World — " Dustin Far- 
num and Patsy Ruth Miller carry 
off the honors and the 'he-man' 
introduces some caveman tactics 
in his lovemaking that are novel.' 

American — " David Smith, who 
directed the picture, has undoubt- 
edly made a good box office 
attraction." 

Telegram and Mail — " David 
Smith has turned it into a lively 
screen play and at the Rialto 
Theatre this week it goes atong 
like a breeze." 

Tribune—" Patsy Ruth Miller 
is the sweet and attractivei 
heroine and a very good actress 
she is, too." 






I 



Just a Few Recent 

SIMPLEX 
INSTALLATIONS 



IN THE 



LOS ANGELES 

DISTRICT 



THEATRES 

Red Mill Theatre, Belvedere Gardens 
Pictorial Theatre, Los Angeles 
Columbus Theatre, San Bernardino 
York Theatre, Los Angeles 
Savoy Theatre, San Diego 
American Theatre, Ventura 
New Mission Theatre, East Bakersfield 
Los Alomas Theatre, Los Alomas 
Bard's Hollywood, Los Angeles 
Star Theatre, Maricopa 
Mission Theatre, Glendora 
Cabrillo Theatre, San Pedro 
Hollywood Theatre, Los Angeles 
California Theatre, Pomona 
Criterion Theatre, Santa Monica 

SCHOOLS 

Orcutt Union School, Orchid 

La Conte Jr. High School, Hollywood 



Citrus Union High School, Glendora 
Sentous Jr. High School, Los Angeles 
St. Mary's Academy, Lcs Angeles 

CHURCHES 

Belmont Heights M. E. Church, Long Beach 
First M. E. Church, Los Angeles 
First M. E. Church, Pasadena 

HALLS & CLUBS 

I. O. O. F. Hall, Kernville 

Hillcrest Country Club, Los Angeles 

Lone Pine Hall, Lone Pine 

DIRECTORS 

Thos. H. Ince, Beverly Hills 
Jos. Cruze, Flintridge 

LABORATORIES 

Technicolor M. P. Co., Los Angeles 



"The Trade is Entitled to the Facts" 




The Precision M achine (|o .]yc 

317-29 East 34th: St-NewY<wk ^ i 





Rothacker-Aller Laboratories, Inc 
Hollywood. CaUoTnia 



Richard Walton Tully presents 
His own photoplay version of the 
Famous novel by Mr. Rex Beach, 
" Flowing Gold. " The photography by 
Gilbert Warrenton and Roy Carpenter. 
Assistant director, George Reehm; 
Art director, William S. Hinshelwood; 
Technical artist, Conrad Tritschler; 
Scenario by Richard Walton Tully. 
Edited by LeRoy Stone. The excellent 
Cast includes Anna Q. Nilsson, Milton 
Sills, Bert Woodruff, John Roche, 
Craufurd Kent, Josephine Crowell, 
Alice Calhoun and Cissy Fitzgerald. 
A First National Attraction 
Rothacker Prints and Service. 




Richard Walton Tully 




Look Better- 
Wear Longer! 



founded 1910 
by 

Wattcrson K. Rothacker 



From the Rich Tones of the Oriental Setting 
Ancient Egyptian Palaces 
the Orgies of Imperial Rome 

To the Delicate Tints of a Western Sunset 
the Moon playing upon 
Ruffled Waters of a 
Summer's Night 

These Various Effects represent 
the Skillful Artistry of 
the Master Cameraman 

A Real Laboratory Carries 
these Faithfully to the 
Audience 



The Standard Way 
in Hollywood. 




/folly 4366 

ffollt/wood, California 



March 8, 1924 



1033 



BULLETIN 



ANEW name will have to be invented for the kind of picture James Cruze has 
made in "The Fighting Coward." 

It is a terrific drama — the drama of a pretty boy being turned by scorn into a man- 
eater! but it is drama blown across by gale after gale of laughter, absolutely un- 
controlable delight at seeing milk curdled to blood! 

This picture kids the whole tradition of risking your life for a hasty word. 

There are so many well-calculated insults and guns pulled that you feel sure you 
won't be able to draw four more breaths before somebody passes out! 

And pass out they do, with the audience's motometer showing ever higher 
temperature ! 

" The Fighting Coward" not only opens a great new vein of drama and comedy 

drenched with a new kind of nervous 
excitement and surprise, but it absolutely 
convinces you that Cruze and all the cast 
had a wonderful time making it! 

If after seeing it, any exhibitor can place 
his hand on his heart and honestly swear 
that he did not enjoy it , like beef -steak 
after a day's fast, why, we will buy him 
the most expensive derby on Fifth 
Avenue. 

" The Fighting Coward " will create its own 
audiences everywhere after one showing. 
Get 'em in once and Human Nature will 
do the rest. 



From Booth Tarkington's latest stage success "Magnolia." Screen play by Walter Woods. 

& (paramount Cpidure 



Produced by 




Get This! 

(1) James Cruze will go down in history as the director 
who could make a reverberating, world-heating success 
such as "The Covered Wagon." and then have the ver- 
satility to create an entirely new genre in high-voltage 
satiric drama. 

(2) However much you may have enjoyed Ernest Tor- 
rence in the past you will know for a fact, after seeing 
this picture, that he has the film world by the tail in any 
part he cares to undertake. Torrence is the world's finest 
fancier of grotesqueries. mild or murderous! 

(3) Let this picture once circulate a bit and the name 
Cullen Landis will mean the same as Money to you. He's 
the gentle lad who learns to eat 'em alive and order ham 
and eggs between homicides. 

(4) When the footage is showing that contains Noah 
Beery people will be scared to blink their eyes for fear 
of missing a fraction of an inch. He hurts your ribs with 
laughter. 

I 5 i Mary A-tor and Phyllis Haver provide the feminine 
charm about which all these heroes circulate. 



1034 



M o t io u Picture News 



There's 

Cold Cash 




One of the 
18 Great 
March-June 
Cparamounts 




William 
de Mi lies 

PRODUCTION OF THE 

GREATEST AMERICAN 
PRIZE PLAY owen b pavis 



Screen play by Clara Berancer 

WITH 

RICHARD DIX, LOIS WILSON 

PRESENTED BY AOOLPH ZUKOR AND JESSE L.LASKY 

(X (paramount picture 

PRODUCED BY 



•;, FAMOUS PLAY ( RS I \skY ( 'CORPORATION £M 



March 8, 1924 



1035 



Here ARE Pictures! 



"THE FIGHTING COWARD" did $11,000 on Saturday 



and Sunday at the Metropolitan, Los Angeles. It would 
have broken all records excepting for very warm 
weather. The picture is 100% and will build up big. 

("The Fighting Coward" is James Cruze's production of Booth Tarkington'e famous "Magnolia," 
with Ernest Torrence, Mary Astor, Noah Beery, Phyllis II aver, and Oullen Landis. Adapted 
by Walter Woods.) 



"SHADOWS OF PARIS" broke every house record at the 

Missouri Theatre, St. Louis, getting $21,511 paid ad- 
missions, 41,993 people. 

("Slwdoios of Paris" stars Pola Negri. A Herbert Brenon Production- Supported by Adolphe 
Mcnjou, Charles de Roche, Huntly Gordon. Fr om "Hon Homme" by Andre Picard and Fran- 
cis Carco. Adapted by Fred Jackson. Screen pla y by Eve Unsell.) 



"THE STRANGER" did $3,567 on Saturday at the Missouri, 

St. Louis. Got $6,677 on Sunday, breaking house 
record for one day. Forced to put on extra show at 
11 P. M. to accommodate crowds. 

("The Stranger'' is Joseph Henabery's production of John Galsxoorthy's "The First and the 
Last," with Betty Compson, Richard Dix, Lew is Stone, Txdly Marshall. Adapted by Edfrid 
Bingham.) 



And Coming! 

'A SOCIETY SCANDAL" "TRIUMPH" "THE CONFIDENCE MAN' 

'THE BREAKING POINT" "BLUFF" "ICEBOUND" 

(paramount (pictures 

(Produced by Famous Players-Lasky Corp.) 



1036 



Motion Picture News 



&UR.I2 PICTURES Present 



KEN VON 
RENNIE 
CHILDERS 
Montague Love, Edmund 
Brcese.Burr n c . Intosh 



DORIS 
JAMES 
NAOMI 




ACCLAIMED everywhere! Wonderfu 
reviews from east to west in tradepapers 
and dailies. 

Times Square Dai-y: "A picture 
that is far and above the usual run of 
productions." 

Daily News: '"Lots of talent . . . 

Doris Kenyon a treat." 

San Francisco Bulletin: "It is real and 
true to life. . . .very frank. . . .well handled 
photo-dramatization of divorce problem. 
San Francisco Chronicle: "There is a melo- 
dramatic finish to the picture." 
Minneapolis Star: "The producers have emp- 
tied the full bag of tricks in building up the plot." 

Have you booked the E URR SPECIALS ? 
"Three O'clock in the Morning" 
"T h e N ew S c ho o I T eacher" 

Harrison's Reports: "Produced artisti- 
cally above the average .... skillful 

direction. . . .good acting." Moving Picture 
World: " Timely .... Doris Kenyon gives 
particularly fine performance. . . .many ex- 
ploitation angles." Exhibitors Herald: 
ad box-office title. . . .all-star cast. . . . 
Doris Kenyon does best work of her career." 

BURR PICTURES, Inc. 

135 West 44th Street, New York City 



"RESTLESS !v#ES" 



TO SELL" 



Distributed by Exchanges Giving "An Extra Measure of Service 



r t 



Commonwealth Film Corp. 

729 Seventh Ave. 

New York City 

Moscow Films, Inc. 

23 Piedmont St. 

Boston, Mass. 

American Feature Film Co. 
1335 Vine St. 
Philadelphia 



Skirboll Bros. 
507 Film Bids 
Cleveland, Ohio 
Enterprise Distributing Corp 
i. 4 Walton St. 
Atlanta, Ga. 
Greiver Productions 
831 So. Wabash Ave. 
Thicafo, III 



Gold Seal Prod. H. Lieber Co. 

122 W New York St. 
Indianapolis, Ind. 
Favorite Film Co. 
143 E. Elizabeth St. 
Detroit. Mich. 
Columbia Film Service 
1010 Forbes St. 
Pittsburgh. Pa. 



All Star Features Dist. Inc. 
209 Golden Gate Ave. 
San Francisco, Cal. 
Mid West Dist. Co. 
Toy Bldg. 
Milwaukee. Wis. 
F. & R. Film Co. 
Loeb Arcade Bldg. 
"•irie-^rilis, Minn. 



"SfeAVERAGE 



Foreign rights controlled by Richmount Pictures, 723 Seventh Ave., New York City 



TURN 

THIS 

PAGE 

FOR 

THE 

BIG 

NEWS 



The Start of a 

Box 



^/f GLORIOUS series of 
two-reel racing stories 
that will sweep your public off 
its feet and clean up at your box 
office! Something new, some- 
thing different! Romance, ac- 
tion and thrills of the turf! 
Coming soon — 

featuring 

"The Information Kid" 

played by 



BILLY 

SULLIVAN 

popular star oP 
"THE LEATHER PUSHERS" 

0-upported by 

Shannon Dai) / Duke R.Lee, Caegaie Gravina 
James T. Qimm and ofliers 
UNIVERSAL JEWEL SERIES 

Directed by EDWARD LAEMMLE, 




New Era in 
office History ! 





Prom the world-famous Red Book 
Magazine racing stories 

by GERALD BEAUMONT 
"Presented by CARL LAEMMLE 



1040 



Motion Picture News 



SPECIAL SHOBT^SUBJKT NEWSljl 

There 'sNo thingLike Universal Short Subjects 
to put "Pep" Into Your Show 



SHOULD POKER PLAYERS MARRY 
up 



is the title of this 

proarious one-reel comedy, and the exhibitor who plays this one 
with Bert Roach, Neely Edwards and Alice Howell will certainly be 
the big winner! 



"Fast Steppers" Are 
Different 



Two Reel Western Not to Be 
Discontinued 



u 



TNIVERSAL 
hat thev ar 



lUlhtnl romance 



no secret of the fact 



Twelve More to Be Made 



U 



XI VERS AL is pre 



International News Reel 
No. 19 



needed 
them bo 
Jack M< 
Kent S 
IVte M< 
help In 
office dr 



The 



ring with its smashing 
directors that two-reel 
atures on any program, 
stern series is simply a 
showmen who've only 
> book them— and find 
is ! With such stars as 
son. King Fisher Jones, 
y Carey, Bob Reeves, 
;sley Benedict, you can't 
id feel their great box- 



10NTAINS: Ni 



Japan — Boy Scouts 
for Prince Regent, 
bride. Boston. Mass. 
; safely on river ice. 
boats set record pace 
lots of the day. At- 



Princc I lirohito an 
—Airplane on ski; 
Palm Beach. Fla.— 
in speed regatta, 
lanta, Ga. — Some brothers and sifters arrive 
for " Laddie Buck " canine king of the Whit 
House; Buffalo, N. V. — Ellas Bomber, newest 
fighting air giant ; La Bernerie, France — Tribute 
to Lt. DuPlessis, commander of the air-hij 
" Dixmudc " lost at sea ; Kelso, Wash. — Yearh 
smelt run; San Bernardino, Cal. — Orange show 
Washington D. C— Pres. and Mrs. Coolidgc 
greet marathon runner — lack Dempscy Lave; 
White House after chat with President ; Joshei 
X. Y. — Society folk revive old time si i'ih rac.s 
Monkey Island, Wis.— Monkey colony all "h i 
up" over oil scandal ; San Franrnco. Cal. — 
Safety first exhibit for careless auto drivers. 

Released through Universal. 



1 Gumps" Still Going 
Strong 

A NDY, Min and little Chester are still on th 
* *• job and as usual they are among the out 



rthqu 



the year, 
reel: 



mt< 



Know-; i ne iiumps iroin tiieir tunny p; 
thev are bs-ed on the nationally famous 
paper comic strip by Sidney Smith, 
papers carry the feature as a colored p; 
their comic section. Cash in on this 
national exploitation. 



Leather Pushers Now 
Fourth Series 

FYERY exhibitor knows of the 



idsome and d; 



Billy Sullivan, nephew of the great John L. 
Sullivan is featured. Young Sullivan is one of 
the fastest lightweights in the ring and knows 
just where to put the punch into the " Leather 
Pusher " series. They are full of lightning 
action, real romance and titles that make your 
audience ask for more. 



Baby Peggy is the Idol of the 
Fans 



H 



that 



■ lit 



ust 



luntcd gi 



mud 



in the uniform of the 
up a smuggling gang. 

One thrilling escapade follows closely upon 
another, until by a clever ruse she captures the 
entire outfit. This is a winner and rarely has 
the popular Baby Peggy been seen to better ad- 
vantage." 

— The Motion Picture Xews 



Now You Can Book 
Valentino 

XTOW is the time to cash in on the tremendous 
pulling power of Valentino. Live exhibi- 
wbere a 



ing advantage of Uni- 
de luxe re-issue of his 

and 'Theatre'. Brooklyn, 



tors e 
versal 
popuk 
Xote 1 

X. Y.; Fox's Washington. Detroit. Mich.; Kin- 
ema Salt Lake City, I'tah ; Sun Theatre, Omaha, 
Neb.; Cameo. Oil City, Pa.; Capitol. McKees- 
port Pa. Chester J. Smith in Motion Picture 

News, says: 

"Rudolph Valentino has' all the charm of man- 
ner and appearance in this two-reeler as in his 
more recent productions. It is a fast moving 
story, well acted. It is bound to be a winner 
in anv house." 




shing 



UNIVERSAL 

SHORT 
SUBJECTS 



March S. 1924 



1041 




f 



is out advice 
to every wi4e 



starring 

REGINALD DENNY 

is the sensation of the season 

Ws off to a flying stan and going 
like a house afire . Everywhere ifs 
playing this Universal Jewel is giv- 
ing picture patrons a new id& of 
speed , excitement and entertainment 

in CHICAGO 

'Almost brings the audience to its feet in suspense 

EVENING POST 

In LOS ANGELES 

MOW \}\0 OIVCS 'Yo&l g^ 3 - dynamic thrill out of it" 

Coming- 1 Get in Milwaukee " 

tti^m miir'l^ f "Brimful of dash, excitement and merri 



EXAMINER 



them quicks ! 

x - ^. /^a. 

FOOLS HIGHWiW 

Starting MARYPHILBIN 

73ULAS^ FORBIDS 
witK a great cast of stars 

The STORM DAUGHTER 

Starrin^Pi4«cirial>EAM 

EXCITEMENT 

staling LAIJRALAPLANTE 



merriment 

SENTINEL, 

In PORTLAND 

'Broke all records for attendance" 

COLUMBIA THEATRE 

How's that for a start? We're telling 
you it's one of those pictures that 
comes once in a do^fe aoe\\&u just 
can't help making money with it 

Universal has the pictures 



Presented ty CARL U AEMM L E 



on its way! 




1044 



Motion Picture News 



SURE-FIRE AT 




Night Hawk 

Nationwide first run bookings that indicate the unprecedented demand for the New 
^arey Series — one of the two great money-getters among stars in Western features. 

(EW YORK — Cameo Theatre; PITTSBURGH — Entire Rowland and Clark Circuit; LOUISVILLE — National; WASH- 
SIGTON — Crandall's Criterion; CANTON, OHIO — Mo zart ; MUNCIE, IN D.— Star; WICHITA, KANS. — Kansas 
heatre; DES MOINES, IOWA, — Family Theatre; SIOUX CITY, IOWA — Hippodrome ; NEW BEDFORD, MASS.— 
'lympia; SOUTHERN ENTERPRISES CIRCUIT — AUGU ST A — Rialto; CHATTANOOGA — York; JACKSON- 
ILLE, FLA.— Republic; KNOXVILLE, TENN.— Queens; MACON, G A.— Capitol; MIAMI, FLA.— Paramount; 
(ONTGOMERY, ALA.— Plaza; ST. PETERSBURG, FLA.— Rex; SAVANNAH, G A.— Arcadia; TAMPA, FLA — 
ranklin. 



Distributed by HODKINSON 

Season 1924- 1 925— Thirty First-Run Pictures 



1046 



Motion Pici a r e X e w s 



If they want action 
and suspense* 

them this 

one 

^fere's why 



"It contains the best fist 
fight I ever saw. The 
picture keeps one on the 
front of his chair from 
the beginning to the end." 

Judge Oscar E. Bland, 

U. S. Court of Custom Appeals 



Nat Pendleton, Champion 
Wrestler as Bud Means 




Whitman Bennett presents 

%H00SIER SCHOOLMASTER 

%e Qreat MiA-°u)eftem Classic bf Sdwanl {jggleslvn 
Scenario bf HENRY HULlI JANE THOMAS ajbMbf 



Eve Stuyvesant 



Oliver Sellers 



Distributed bf H0DKINS0N 

^lirst run pictures 




March 8, 1924 



its bound to be 
in the monef 



A riotous, rollicking super-comedy. 
The inimitable Hamilton at his best. 
They'll laugh their heads off, and 
you know what that means 



A LINE-UP AT THE BOX-OFFICE 



Jlbert L Qwy 
Presents 



UOYO 
HAMILTON 

NS DARKER SELF 




Based on the original story, 
'MAMMY'S BOY" 
by Arthur Caesar 

H/s first super-Zeature \ 

^comedy 

Distributed bf HODKINSON 
%rst run pictures 




«fi .A; 



« 

e 

B 



Packed wim 
laughs from 
stort to finish 



Samuel 
t Qrand 

presents 



Bruant ^ 
wshbum mi 

TRY and GET IT 



wm Gillie <Doi>e 



Directed by Cvllen Tate 
Adapted by Jules Furthman from Eugene P. 
I vie. -Jr.'s Saturday Eve: 
Ringtailed Galliwampus. " 



Post Story -'The 




(Distributed by 

HODKINSON 

Season 1924-1925 
Thirty First Run Pictures 



"let Mot Mm But Ssuntier" 




EXHIBITORS 

VWiraph Latest 
Points Strong 

aSto> b *J Kins* 

petent cast. )en . 

to think in its ^continuity 

ishW stageo- » Retail anu ra nked 

as the best P r °* u the screen. , to th e 



^ 0/? — 

"Let Not ManPm Asunder- 

4 in connec- 

'3 budded on a P s ub " ec t which ?? that iC 
"nous consideration at th, " bdng given 
evidenced by the space l- PreSent time as 
newspapers. I t is ^ r J 1Ven " ^ ">e 
"-■This is sh^n^X^oo^ 1 ^- PiC " 
TLte?hni: a f e d ff 0in ^v°^ meSS 

presents Lou TefS^ by 3 cast 
ro e and marks the return ? A" a for «fuI 
enck after being a o nt f° r PaU ! me Fr ^ 
ior some time. ent from ^he screen 



ii 




#ut &ssunber 

fi> BASIL KING 

WITH 

IPAULINE FREDERICK *™ LOU TELLEGEN 

J. STUART BLACKTON PRODUCTION 



You exhibitors who are f 
on ordinary pictures 
something that will elect 
m as your patrons, read 




a T. Hays Hunter production writ 



all star cast that you 

MARY CARR - TYRONE POWER - EDMUND I 



Moving Picture World said: "Again 
F. B. O. scores . . . scenes that the camera's 
eye could not overplay from standpoint of 
audience interest . . . excellent subject for 
any house . . . exploitation from almost any 
angle." 



Movie Weekly said : "DAMAGED HEARTS 
is one of the most unusual pictures we have 
ever seen . . . different in its locale . . . 
assuredly out of the ordinary ... If the 
ordinary pictures bore you, have a try at 
"Damaged Hearts." 



Sales Office United Kingdom 
R-C Pictures Corporation 
26-27 D'Arblay St., Wardour St. 
London, W. 1, England 



FILM BOOKING OF 



ed up 

and who want 

rify your box office as well 

whar the film men say of 




lien by Basil King, played by an 
Ian boost to the skies 



(REESE - EFFIE SHANNON - SARA MULLEN 

i mum ii ii mmm mmhiiim ■—! ii—iimi iiib— i ibiii iiiimiiii wiiwii—— — ■ 

What more can you ask? A T. Hays Hunter production, written by the celebrated Basil 
King, one of the world's greatest living writers . . . Tremendous possibilities from audi- 
ence interest in exploitation of character of Hunchback . . . Big time press sheet packed 
with wonderful ideas . . . remarkable paper . . . everything set for money making for you. 

li'IPC Q OF AMERICA 723 Seventh Ave., New York, N. Y. 

1\^J_jO INCORPORATED exchanges everywhere 



A Laugh Riot! 

No gamble! No doubt! Value proven by the record crowds on 
Broadway during blizzard weather. See what the critics say. 



"After seeing 'The Yankee Consul' I consider Douglas 
MacLean as funny as Charlie Chaplin." Harriette Un- 
derbill, New York Tribune. 

"One of the funniest it has been our pleasure to see." — 
F. Mordaunt Hall The Times. 

"Douglas MacLean is ably rilling the place left vacant 
b} Douglas Fairbanks." — E. V. Durling, New York 
Herald. 



" 'The Yankee Consul' is a triumph — honestly a whizz." 

—Mabel McEUiott. New York News. 

"The demand for clean humor is most amusingly em- 
bodied in 'The Yankee Consul.' "—Sam Comly, New 
Y ork Telegraph. 

"We like Douglas MacLean and we don't stand alone. 
The dcors were stormed last night." — New York Tele- 
gram and Mud. 



DOUGLAS MACLEAN 




'THE YANKEE CONSUL" 

Smashed Thirteen Months' Record 

Opened with Douglas MacLean in 'Yankee Consul' yesterday to 
record business for thirteen months. Undoubtedly the best pic- 
ture he has made. More laughs registered on this one than with 
'Hottentot'. Bring on more ' Yankee Consuls.' " 

A. P. Descrmeaux, Manager 
Encore Strand Theatre, Madison, Wis. 

ASSOCIATED EXHIBITORS 

ARTHUR S. KANE, President 
Physical Distributor : Pathe Exchange. Ii 



Can a woman be a success in marriage 
and business at the same time? 

That 's the theme of 

'Why Get 
Married" 



Two girl friends became brides at the 
same time. One wanted a home. The 
other loved office work — and inde- 
pendence. 

Which was happier? 



Andree Lafayette 

the Most Beautiful Woman 
of All France, in 



A First Year story which will pack 
your house with young people 




I 



1 Laval Production, 

usented by 

. Ernest Ouimet 



Encore 

Picture^ 



Physical Distributor: Pathe Exchange, Inc. 

SSOCIATED EXHIBITORS 

Arthur S. Kane, President 



1054 



Motion Pict u r e X c w j 



IT'S A PARTY! 




Frolic and Fun 
Skit and Pun 
Razz and Jazz 
Beauty and Brains 
Ra! Ra! Bingo 
It's a Party 




Press Agent's Revel 

and 

Dinner Dance 



T.N.T. Astor, March 29th 



March 8, 1924 



1055 





I 



WHAT 

THE CRITICS 
SAID: 



MY 
MAN 



£2/^ George Randolph Chester 

Patsy Ruth Miller 

and. 

DUSTIN FARNUM 




NEW YORK SUN and GLOBE: 1 

"My Man" is much better than 
several more pretentious and 
sophisticated features in town at 
present. Dustin Farnum plays the 
powerful politician. He does it 

very well, too. He gives him a bit of a sense of humor which 
is refreshing. Patsy Ruth Miller is the girl. In "My Man" she 
is lovely. 

NEW YORK EVENING WORLD: 

Dustin Farnum and Patsy Ruth Miller carry off the honors, 
and the "he-man" introduces some cave man tactics in his love- 
making that are novel. 

NEW YORK AMERICAN: 

David Smith, who directed the picture, has undoubtedly made 
a good box office attraction. 

NEW YORK TELEGRAM and MAIL: 

David Smith has turned it into a lively screen play and at 
the Rialto Theatre this week it goes along like a breeze. 

NEW YORK TRIBUNE: 

Patsy Ruth Miller is the sweet and attractive heroine and a 
very good actress she is, too. 

A Picture Your Audience Wants to See! 



ALBERT E, SMITH president 




"The Marriage Circle" has been described as the most pronounced 
photoplay success of the year— a master screen creation that ranks 
with the greatest pictures of all time * f V Directed by Ernst Lubitsch 
and enacted by a rare collection of screen stars, "The Marriage Circle" 
represents not alone a masterpiece of screen entertainment, but 
it brings to the photoplay art a new and distinctly "differ- 
ent" technique of screen construction that marks the 
beginning of a new era in film production f $ * 
Added to its wealth of press praise is the ready 
confidence of big showmen the country 
over who have booked "The Mar- 
riage Circle" for the finest thea- 
tres in the world. Below 
is a partial list of thea- 



Iff First 
time in history, 
day and date showing 
at the Fenway, Modern and 
Beacon theatres, Boston. # f 
Five weeks at Grauman's Rialto, 
Los Angeles, ft Day and date show- 
ings at the New Grand Central, West End 
Lyric and Capitol theatres, St, Louis, f ? In- 
definite run at the Orpheum, Chicago, and Circle thea- 
tres, Cleveland, f f Two weeks at the Metropolitan 
theatre, Baltimore, f I Day and date at the Rialto and Prin- 
cess theatres, Denver, f f Booked for a run at the Broadway 
Strand, Detroit, f f Showing at Howard theatre, Atlanta; the Rialto, 
Washington; the Strand, New Orleans; the Stanley, Philadelphia; the 
Eastman, Rochester; Shea's Hippodrome, Buffalo; the State, Minne- 
apolis; the Imperial, San Francisco and the Broadway theatre, Butte. 




1058 



Motion Picture N e zv s 




She certainly 
is a peach 



Like gettin' money from 
home for Exhibitors- 
And how exhibitors are thanking F. B. O. 
for the new series of 



H. C. WITWER 

COSMC POLITAN— MAGAZINE 






AND 

KIT GUARD 




AL COOKE 






GEO.C'HARA 


IIP 


ARTHUR RANKIN 


AND 

A WHALE OF 
A CAST 



with practically the entire 

2rt "Fighting Blood" 

12 House Packing 2 Reel Stor ies 

Protect Yourself 

Get in on the ground floor with this big money-making proposition! Don't 
let your competitor beat you to it! Here is a sure-fire "bet" that will pull 
the mobs to your box-office! Sign your contracts NOW, get your play 
dates set and boost this series to the limit! 

FILM BOOKING OFFICES 723 Seventh Ave., New York, N. Y. 

OF AMERICA, Inc. Exchanges Everywhere 

Sales Office, United Kingdom, R. C. Pictures Corp., 26-27 D'Arblay St., Wardour St., 
London, W. I., England 



Punch and Appeal 

Are the outstanding features in 

"LOVING LIES" 

A great big interesting story of the sea 
in which a highly romantic tale is built 
up, incident upon incident, till it sweeps 
any audience oft" their feet. Dramatic 
situations follow each other with great 
rapidity and are tied up with bits of 
laugh-making action that never fail to 
get over with a wallop. Also there are 
Evelyn Brent and Monte Blue. 



Qssociated Guthors, Inc. 




Odapted from Peter B.lQjneif *Jhe Harbor Bar" featuring 

EVELYN BRENTVMONTE BLUE 

Joan Lowell, Char/ex Geirard and JZalph 'Jaultiper 
A THOMR/ON BUCHANAN PRODUCTION 
Directed by OJ. J*. JJan . Dyk§^ 



Now Booking 

Allied Producers and Distributors Corporation 
729 Seventh Ave., New York 

Hiram Abrams, President 
A Branch Office Located In Every United Artists Exchange 



Qb the Sxhlbitorf 

■A BIG 





Baby Veggyand the 
< Baby c Peggy c Doll at 
Gimbel Uros.Jftv? 



In the Qreatest American A T^RF* A 
story ever Written of a ^ d r\ mi /■% 

(?/u7d QrovPn-llps 



Supported by 
Hobart Bos worth. - Lincoln Stedman 
Irene Rich - Harxy T Morey and 
Barbara Tennant 



PRINCIPAL 



of the United States 

vfESSAGE t 

/£~)N this irresistible screen star, her tremendous box 
\_y office value PROVEN, we have ready for you the 
most elaborate Advertising, Publicity and Exploi- 
tation cooperation EVEK GIVEN in connection with 
any motion picture production. 

Tie-ups of all kinds have been arranged with more than 
ONE HUNDRED big business firms, who stand ready 
to work with YOU when the picture is shown. You 
don't have to ASK them. They are waiting — Depart- 
ment Stores, Book Stores, Newspapers, ALL of your 
leading merchant?. 

THREE MILLION PEOPLE have read CAPTAIN 
JANUARY. Millions more know and admire BABY 
PEGGY. On her recent tour of the country she was 
welcomed EVERYWHERE. Daily papers and mag- 
azines used big articles about her. A gigantic audience 
is waiting to see this little star. 

Peg 

JANUARY 

J Laura E.Richards 

PICTURES CORPORATION 




SOL LESSEE. 

President 



yHE book publish- 
J ed byL.CPag'e 
&Co. of Boston 
now in its 54^ 
edition - 
Over 600,000 
circulation 




Ifc premise the biggest prgfih 



Baby Peggy 
presses 




^eggy 
JeWeJpy 



Saby^eggy 
Bonnet<? 



r ^^"pIGCY Dolls 



the history of your house! 




ey vJill 
^Work With yow 

AyERE is a list of some of the most promi- 
J - 1 - nent firms handling BABY PEGGY 
PRODUCTS. They are waiting for 
you to show "Captain January." When you 
set your date they will . communicate with you 
and help you establish a record for your picture. 



BABY PEGGY Handkerchiefs, Adams Bach 
Handkerchief Mfg. Co. 
Writing Paper, C. E. Wey- 
and. 

Underwear, Louis Baer & 
Co. 

Dolls, Louis Amberg & Son. 
Hosiery, Wayne Knitting 
Mills. 

Books, Frederick A. Stokes 
Co. 

Coats, Baum & Katz. 
Jewelry, D. Lisner & Co. 

^Jhis chain extend? 
from coa<?t 
coast 



Babij Peggy 




Baby Peggy 
JiWerWare 



Principal Pictures Corporation 

Sol Jlesser, Tvesideni 



-and the rush of the 

5QOOO, 




J^ets m 

stronger / 
every day / 

readers of Harold Bell Wrights novels J » • 



ooo 




ERIE PE1IH ?EB 10 1924 

IRVING LES3ER 

1540 BROADWAY- KEWYORi HY 
WHEN A MASS A tSAB AT STRAND EHIS »R «™ H0HDR3D AT KATIHEB 
WHICH TOPS EVERYTHING 3IHCE THE PILGRIM .VSR YEAR AGO U SPITE 
Of UNFAVORABLE WEATHER BIGGEST BIGHT SIHCH PIWHIU CABS BtTBIB 
PORTY DOLLARS 0? THAT 



/ 



It, 

Pr >I. 




L 



POS 



hah 

to 



" I Charge to the account of. 

I 



WESTERS* UNION 
TELbIIram 



L_ 



PATHRSOS NJ FEB 11 1924 



IR7I5G 




L0E7S STATE BLDG IfEiYYORZ KY 
WEEK A MASS A UAH FTSISHSD V3RY BIG «HS2 AT QARDEB THEATRE 
OVBRCAjffl A GREAT HANDICAP OP WORST WEATHER OF SEASON GAVE 
GREAT 3ATI3PACTT03 HAROLD BELL WRIGHT A REAL AUTHOR POR 
PICrjEBS 

a u faela:; 



Sol Lessees Presentation of 




HAROLD BELL WRIGHT S 

"WHEN A MAN'S A MAN" 



Publ ished We ekly 
Motion Picture News, Inc. 
William A. Johnston, President 
E. Kendal l Gillett, Treasurer 

Publication Office: Lyon Block, 
Albany N. Y . 
Editorial. Advertising and Subscription Office, 
729-7th Avenue, New York City 

752 South Wabash Ave., Chicago 
Room 616 Security Bldg., Hollywood, Calif. 

Western Onion C«bl « Address is " Pick»ew»" New York 

'tlic'Act of M»rch 



Mot i oj* Tictwre J.t. 

Dickerson, Managing Editor 
Fred J. Beecroft, Advertising Mgr. 
T^T^ y^f T7 L. H. Mason, Chicago Representative 

/^f F v IrTr Wm. McCormack, Los Angeles Repre- 

•r sentative 

Founded in September 1913 

Copyright 1924 by Motion Picture News, Inc. in the United 
States and Great Britain. Title registered in the U. S. 
Patent Office and Foreign Countries 



Subscription price $3 per year, postpaid in 
United States, Mexico, Hawaii, Porto Rice 
and Philippine Islands, Canada, $5. Foreign, 
$10. 





Vol. XXIX 


new York, march 8, 1924, 


No. 10 



The Distribution Dynamo 

cite a few salient and perhaps surprising 
facts. 

It is generally believed by the producer 
that the distributor gives him a trade paper 
advertising appropriation of about $5000. on 
a good salable picture. 

Far from it. $500. is about the mark. 
I have before me the trade advertising ef- 
fort in Motion Picture News on all the 1 923 
pictures of several prominent producer-dis- 
tributors. Some pictures have one or two 
pages, some two or three with a further men- 
tion here and there on other pages; this is 
about the average amount. 

In other words the pictures are just barely announced at 
release date; and there it ends. Perhaps that is all some 
of the pictures deserve. But what of the good ones? Some 
are scoring first runs, breaking records here and there, enjoy- 
ing longer runs, successful exploitation and presentations; 
and the exhibitor buyer is looking for just this information. 
He needs it. Does he get it? No, not as fully as he should, 
and as the distributor could profitably give it to him. 

This, we submit, is not merchandising; and from the 
exhibitor's standpoint it is not adequate service. A bare 
1 per cent of the picture's gross goes into trade paper adver- 
tising; and worse still, the head office of many a picture 
company doesn't know why it's being done anyway. 

V flP V 

But there are hopeful signs on the horizon. Advertising 
is as essential as pictures to this industry, and just because 
we have been wholly intent upon pictures is no sign that 
advertising will be left in the dark ages. Advertising is 
coming into its own. Mr. Smallwood says we'll be spending 
maybe $20,000,000 a year in national campaigns. That is 
but 1 4 per cent of what is spent in production. 



AN. SMALLWOOD in the fourth of a 
series of open letters on distribution, 
• tackles the subject of advertising and 
right there, in our opinion, he goes to the root 
of his subject. 

We do not say this because, as a trade 
paper, it is our manifest interest to promote 
advertising. 

We are considering the trade paper only 
as a part of the general advertising effort the 
ultimate aim of which is levelled at the con- 
sumer or theatre patron. 

But we do believe, with many others, that 
advertising is the mightiest factor in picture 
distribution and sales. 

We do believe, with many others, that with 
a worth while picture the exploitation prob- 
lem and the exploitation appropriation are of 
squal importance with the problem of pro- 
duction and production expense. 

And we have always felt that advertising, 
Droperly utilized, could knock first run 
iheatre control, or any other kind of artificial 
:ontrol of avenues to the public into a cocked 
hat. 

The picture comes first, yes; the goods al- 
ways do in any field; but after that the one 
orce that eventually will mle and econom- 
cally regulate the industry — especially its 
distribution scheme — is advertising. 

We may not realize that as yet — fully; 
)ut we will. 

I * * * * # 

; It is not our purpose here to review Mr. 
Smallwood's letter; but since the matter of 
rade paper advertising is brought up we can 



1067 



1068 



Motion Picture News 



^OME forceful arguments are 
presented on the subject of 
Advertising, Exploitation and 
the Exhibition Value of Pictures 
by Arthur N. Smallwood, in an 
open letter addressed to news- 
paper publishers and the film 
trade press. We quote from the 
letter: 

"Manufacturers in other lines 
profitably expend amounts ex- 
ceeding ten percent of their total 
sales for Advertising. But in the 
motion picture industry, where 
the exhibition value of the pro- 
duct and its ability to attract 
patrons to the box-office are de- 
pendent largely upon advertising and other exploitation, the 
percentage allotted is less than two percent; whereas if 
there is any business in which a twenty per cent appropria- 
tion should be the rule, it is the motion picture business — 
a slow business wherein the value of the wares is determined 
not by manufacturing cost but by intangible qualities that 
cause people to plank down good money at the box-office. 
. ."When the independent producer gets proper distribution 
for his pictures, you newspaper and trade paper publishers 
will find hundred thousand dollar appropriations for ad- 
vertising a regular thing; and furthermore, the producer- 
distributors will be forced into similar advertising and mer- 
chandising channels, resulting in there being no less than 
four pictures a week, or two hundred and eight per annum 
being exploited through the newspapers, with appropriations 
that will readily average $100,000 each — or more than $20, 
000,000 per year! 

" While ten per cent of its production cost is too much 
to spend for advertising a poor picture, one hundred per 
cent of its production cost on good pictures not costing 
more than $100,000, is not too much to spend for advertis- 
ing in newspapers and the trade press. I discount the value 
of national magazine advertising, and I am supported in 
this view by thousands of exhibitors. It is more detri- 
mental than helpful to the majority of theatre owners. It 
is released at a time when a picture is playing a few metro- 
politan centers, but stamps a picture as old and out-of-date 
by the time it reaches smaller towns, several months or a 
year later." 

"This motion picture producer advertising investment in 
newspapers throughout the country will enhance the ex- 
hibition values of the pictures advertised to exhibitors 
throughout the country; it will assure the independent pro- 
ducer first run representation and enable him to get quick 
bookings and play dates from exhibitors in each territory 
who will want maximum benefit from the producer adver- 
tising. This advertising will also enable the producer to 
get all available business from a given territory within 
twelve or fifteen months after initial showing — instead of 
having it dragged out over a period of two or three years — 
thus enabling the producer to limit his contract with the 
selling organization to eighteen months and permit the re- 
editing and re-issue of big proven attractions, with new 
prints and a new advertising campaign, within two or three 
years after its premier showing. Proven successes on the 
legitimate stage are put on the road year after year with 
profit to the producer, and this condition can be brought 
about in the motion picture industry. Intensive advertising 
and selling will reveal those pictures that can so survive. 

" The A. N. P. A. may well take cognizance of the neces- 
sity for reform in motion picture distribution, and foster 
such a reform in view of its new business potentialities. 
The motion picture trade press is aware of the need for 
such reform and should openly champion it. The motion 
picture exhibitor who doesn't wish to be throttled by mo- 
nopoly and who wants better box-office attractions should 
actively interest himself in speeding the day when the new 
order of things shall be functioning. Branch managers and 



PICTURES 

AND 

PEOPLE 



salesmen should be vitally in- 
terested because of the bigger 
opportunities for profitable em- 
ployment to be presented 
them. 

" And the American Rail- 
way Express Company should 
be vitally interested because, 
as agency for physical distribu- 
tion, they would come into 
tens of millions of dollars of 
new business. 



gDWARD EARL. President 
of the Nicholas Power Com- 
pany, who has been extremely 
ill for the past year, and, who has recently been recuperating 
at Atlantic City, has returned to New York and is being greeted 
by his many friends. This latter phrase is too bromidic. We 
don't like it but for once at least it means just that: "his 
many friends." Everyone who knows Edward Earl wants to 
count him a friend ; and every friend wants him back in harness 
again, well and sound. 

As a matter of fact, he has never been out of harness all 
his busy life ; even in the hospital the past year he has kept in 
active touch with his many business affairs. In addition to the 
Nicholas Power Presidency he has acted as first executive of 
two other concerns and Vice President of a third, as well as 
executor of several estates. With all his interests, however, 
he has devoted himself energetically and sympathetically to the 
picture industry and he is one of the men of whose associatior 
we are proud. 

* * * 

A/fR- and Mrs. Watterson R. Rotliacker, who were booked 
to sail Tuesday last on the S.S. Megantic, cruising thi 
West Indies, were called suddenly to Los Angeles by the severe 
illness of Mrs. Rot/lacker's father, H. J. Aldous, Treasurer oj 
the Rothacker Film Mfg. Co. 

* * * 

^pHAT was a remarkable collection of letters and telegrams 
which came pouring in upon the occasion of the recenl 
luncheon given by the industry in honor of Thomas A 
Edison. The Committee, headed by George Kleine, re- 
ceived messages from many men in many walks of life, an( 
it must have warmed the Wizard's heart when he hearc 
these testimonials to his eminent services to mankind. 
President Coolidge wrote: 

" Thank you for letting me know of the plan for the I 
testimonial dinner your committee is giving in honor 
of Thomas A. Edison. On Mr. Edison's birthday I 
wired him my congratulations and added : ' I assume 
that as always, you are merely doing the day's work. 
I hope, for your sake and that of your clientele, which 
is all humanity, that you will have many more anni- . 
versaries of the same kind to spend in the same way.' 
Please renew my assurances of felicitation to Mr. 
Edison, with every kind hope for himself, his great 
work, and his further happiness." 
And David Lloyd George cabled: 

"Take greatest possible pleasure adding my quota to 
tribute of gratitude and praise you are laying today 
feet Thomas Edison. His contribution to progress, 
welfare of humanity is alike wonderful in its variety 
and amazing in its range. Rejoice especially that in 
a green and vigorous age he is himself witness of hold 
he has on esteem, admiration and gratitude not only of 
his own country but of whole world." 
Other messages from overseas were forwarded by Charles 
M. Schwab, Frank Tilley, editor of The Kinematograpl 
Weekly, London ; Col. A. C. Bromhead ; and Editor Cabourn 
of the Bisoscope, London. 

Several United States Senators raised their voices in praise 



March 8, 1924 



1069 



jf Mr. Edison. This group 
ncluded Henrik Shipstead, 
D f Minnesota? Henry Cabot 
Lodge, of Massachusetts; and 
Senator M. M. Neely, of 
West Virginia. 



A cabled report that a ' 
Loew " had won 



Index to Departments 



Current Opinion on Short Subjects 



.Marcus 
several 

lundred thousand francs at bac- 
carat in France caused consid- 
:rable commotion around the 
Ixiew offices one day this week, 
rhe only difficulty with the story 
s that Marcus Loew is at Palm 
3each and not in France. Ar- 
hur Loew, his son, is in Europe. 
David Loew, another son. who 
s in Xew York, cabled his 
jrother: "Congratulations if it 
s you; investigate, if it is not." 
Still, if Marcus had been in 
"ranee and had participated in 
he little game referred to, there 
re plenty of people who will tell you that the report would 
lave been substantially correct. 



A/TADISOX SQUARE, through which millions of New 
Yorkers pass each day — and which was chosen as the 
avorite background of 0. Henry in his tales of New York, was 
rans ported overnight and set down on a stretch of acreage in 
Jollyzwod. It will provide a scene in a forthcoming picture, 
Triumph." 

* * * 

4 WILL Radio Follow the Movies?" queries James E. Car- 
tier, in the Radio Section of the New York Herald. He 
elieves the two will have a common cause — the advancement 
f the human mind, and declares there is no conflict between 
hem. 

1 A remarkable parallel in origin and growth is pointed out 
' <y the Herald writer. "Radio is still but an infant. Its scope 
5 its power. Its thrills comes from its already great achieve- 
ments. The motion picture came forth under similar circum- 
tances. A few faithful and tireless minds conceived the mo- 
ion picture, foresaw its possibilities, developed it and gave a 
reat brain child to the world. And the movies, too, are only 
l their infancy. Their scope is their power. Their wonders 
ave been working steadily for close to a score of years. 
" There is ample room in the hearts of the average man, 
; /oman and child for both the radio and the movie bugs," he 
jontinued. "And the reason is that cooperation has already 
een effected in many places whereby these brother industries 
ave helped each other. 

] "The progressive exhibitor welcomes exploitation of his 
joining attractions. The progressive broadcasting station 
welcomes the chance to popularize its programs. All enter- 
liners thrive on publicity. Motion picture artists, soloists 
nd orchestras from motion pitcure houses have often ap- 
peared on broadcasting programs. Many direct wires have 
een laid to theaters to transmit actual performances. Pic- 
pres and their people and radio and its people can combine 
p popularize each other. It has been done. 
"So much for entertainment. The good picture and the 
erial program will each continue in its same potentiality, 
nd the drawing power of each can be enchanced by intel- 
gent teamwork. 

i "Some have predicted the radio motion picture. Of this 
here is little use to say aught now. If it is to come nothing 
J 'ill stop it. It will unite these two wonderful and powerful 
jiildren and lead them together to new conquests and new 
I lories." 



Editorial 1067 

Pictures and People 1068-69 

First-Run Theatres 1086 7-8 

Exhibitors' Box-Office Reports 1089 

Exhibitors' Service Bureau 1090-93 

General News and Special Features 1070-83 

Comedies Short Subjects and Serials 1095-1100 



1101 

Pre-Releasa Reviews of Features 1102 05 

1114 
1130 



Picture Paragraphs 

Newspaper Opinion on New Pictures 

Construction and Equipment 1115-25 

Regional News from Correspondents 1107-13 

Feature Release Chart 1126-30 

Your Idea and Ours 1084-85 

Studio Briefs H06 



C PEAKING of radio and the 
screen as "brother indus- 
tries," we note the fact that 
William A. Johntson, editor of 
the News, will make an address 
March 10 from Station WOR 
on the subject of "Star Sala- 
ries." 

* * * 



fORINNE GRIFFITH has 
^ returned froni Honolulu 
with many Hawaiian trophies — 
among which are a ukclele or two 
■ — and' several neckpieces of 
" lais," an adornment affected by 
the natives — and all others who 
strum the Hawaiian guitar or 
dance the Hawaiian hula-hula. 



nr*HE 77th Birthday of Tho- 
mas Edison, recently ob- 
served in the motion picture industry, was of more than 
ordinary interest in Ottawa, Ontario, because of the local 
connection with the first public presentation with the pro- 
jection machine of Mr. Edison by Andrew Holland and his 
brother, who were residents of the Canadian Capital. 
Mr. Edison wrote to the Holland Brothers as follows: 
" I am pleased to hear that the first public exhibition of 
my Kinetoscope has been a success under your management 
and hope your firm will continue to be associated with its 
further exploitation." 

The latter was exhibited in Ottawa in connection with the 
recent Edison anniversary celebration. 

* * * 

T N recognition of the fact that Southern California is the capi- 
tal of-filmdom, one session of the forthcoming national con- 
vention of the Drama League of America in Pasadena will be 
devoted to the silent drama. The convention meets May 26th, 
and will continue one week. 

This will be the first time that the screen has had a place on 
the Drama League's program ; 

O L. ROTHAFEL and Will Hays — who have qualified time 
and again as talented after-dinner speakers — were the 
unanimous choice for guest speakers at the meeting of the 
Federated Women's Clubs of New York at the Hotel Astor last 
Tuesday afternoon. The subject under discussion was motion 
pictures (naturally) and the meeting was tendered to the Federa- 
tion Board by the Presidents of the Theatre Clubs in the Federa- 
tion. 



^pRANS-ATLANTIC passengers traveling via the Cunard- 
Liners will have something else to gaze upon other than 
the daily log of their journey. In order to enlist their atten- 
tion photographs of the Capitol Grand Orchestra have been 
hung in the concert salons of the boats. The orchestra of the 
Capitol — consisting of seventy-five pieces — is represented 
as the largest theatre orchestra in the world. 

The photographs should interest music lovers en route to 
America — and will remind American tourists of what they 
will miss during their travels abroad. 

* * * 

J^ADIO artists, who have performed at most of the larger 
broad-casting stations, are being assembled for " Radio 
Artists Week" at Loew's State Theatre, March 3rd. Five 
evenings during the week the programs of \VHN will be broad- 
casted from the state in full view of the audience. Harry Rich- 
man, Lew Gold and his Wigwam orchestra, and Loretta Mc- 
Dermott, frequently heard over WHN have been added as the 
regular vaudeville headliners of the program. 



Motion Picture News 



1070 

George R. Chester Dies Suddenly 

Famous as Creator of Wallingford Series, 
and Writer and Director of Pictures 



GEORGE RANDOLPH CHESTER, 
short story and scenario writer and 
famous for his " Get Rich Quick 
Wallingford " series, died suddenly of heart 
failure, February 2, at his apartment at 26 
"West Ninth street, New York City. He was 
54 years old. 

Born in Cincinnati, Mr. Chester, after 
a newspaper career, became a short story 
writer and his Wallingford series brought 
him fame. 

Mr. Chester's connection with the motion 
picture industry came about through his sub- 
mitting his published ' stories to Vitagraph. 
When these stories, the first of which was 
entitled " The Enemy," were put into pro- 
duction he came into personal contact with 
A. E. Smith, president of Vitagraph. Mr. 
Smith prevailed upon him to accept the 
position of Scenario Editor for the company 
and he handled the production of the " star 
series." 

Later, when Vitagraph branched out into 
the field of "super-productions," Mr. Ches- 
ter was placed in charge of the handling of 
the stories, C. Graham Baker, present 
Scenario Editor, taking over his old duties. 
He picturized his story " The Son of Wall- 
ingford " and was sent by Mr. Smith to 
California to produce it. 

He then joined Universal as Associate 
Scenario Editor. Leaving Universal, he 
planned to produce on his own, forming the 
George Randolph Chester Productions. He 
was unsuccessful in getting financed and 
began writing a series of Saturday Evening 
Post stories based on his experiences with 
the producers on the coast. Returning East 
he titled "The Man From Brodney's " for 
Vitagraph and, at the time of his death was 
planning to title another of his stories re- 
cently finished by Vitagraph. 



Lillian Randolph Chester, his second wife, 
collaborated with him in a revival of the 
Wallingford stories. She survives him and 
he also leaves two sons by his first 
marriage. 

New Corporations Formed 
in Delaware 

Charters granted at Dover, Delaware, re- 
cently include : The Western Enterprises Cor- 
poration, Incorporated — to produce and dis- 
tribute motion pictures etc., etc. — capitalized 
at $200,000. Incorporators are Samuel C. 
Weed, Harry C. Howard and Raymond F. 
Gorman, all of New York City. Permission 
to change the' corporate name of "Criterion 
Pictures Corporation (Delaware Incorpo- 
rated)" to "Grand- Asher Productions," Dela- 
ware Incorporated, of Boston, Mass., was 
granted. 

The Palma Pictures Corporation, Inc., cap- 
italized at $1,500,000, was authorized to do 
the business of, and organize a general motion 
picture rim exchansre. Incorporators are: 
M. Barker, M. M. McCaffertv and A. B. Mc- 
vey, of Wilmington, Del. Victor Ford Pic- 
tures, Inc., took out a charter for the amount 
of $100 000. The Ce'otex-Acoustical Com- 
pany, Incorporated, was granted a $300,000 
charter. Their purpose is stated as "the 
business of acoustical engineering." 

Dubinsky Furnishes Bond on 
Embezzlement Charge 

Edward Dubinsky has furnished bond in 
the amount of $10,000, returnable in a 
St. Louis court on an embezzlement 
charge, under which he was indicted with his 
brother, Morris, by a Federal Grand Jury. 
The indictment against the brothers was re- 
turned for alleged failure to return $7,910.96 
in war taxes to the government on the Tootle 
theater, St. Joseph, Mo., which they for- 
merly operated. 



Local Option Clause in 
Children's Bill 

A local option clause has been em- 
bodied in ths bill in the New York 
state legislature relative to motion 
picture theatre owners admitting unac- 
companied children provided a matron is 
in cnarge. 

The bill that was first introduced ap- 
plied only to New York city. Thsre was 
talk of making it a statewide measure, 
and at this talk the suggestion was made 
and adopted to embody a local option 
clause, leaving it up to every city to de- 
cide for itself. 



Authors' Names Sealed for 
Naked Truth Sketch 

Just to prove that there isn't going to be 
any skuldruggery about the awarding of the 
$100 prize for the best 15-minute comedy 
sketch on the movies submitted for produc- 
tion at the annual Naked Truth dinner of 
the Associated Motion Picture Advertisers, 
Inc., scheduled for the Hotel Astor, March 
29, A. M. Botsford, chairman of the enter- 
tainment committee, announces a new spe- 
lt is that contestants should sign a nom 
de plume to their manuscripts to which 
should be attached a small sealed envelope 

The sealed envelopes wilfnotYe opened" udil 
the night of the Naked Truth dinner, when 
the comedy will be presented and the iden- 
tity of the author of the winning manul 
script will be revealed. 

The contest closes March 1 and manu- 
scripts must he mailed or delivered in carl 
of Maurice Henley, Room 306, No. 461 
Eight avenue, New York City. 



New Incorporations in 
N. Y. State 

Motion picture companies incorporating in 
New York state during the past week in- 
cluding the following, the directors and 
amount of capitalization appearing in each 
instance: Maidina Pictures, Inc., $100,000, 
Eugene DiNapoli, Lewis J. Maisell, John J. 
Halligan, New York City; Mimar Theatre 
Co., Inc., $10,000, Samuel E. Harwitz, Max 
M. Willens, Frieda Golding, New York Cityl 
New Amsterdam Commerce Corporation, 
capitalization not stated, Samuel Frieda, i 
^Yoodmere, L. I., and Philip Zierler, |j 
liiooklvn: Progressive Poster Exchange. 
Inc., $5,000, L. Wei, , /imer. R. Weinzimer, H. i 
Egert, Brooklyn; Arthur Housman Pictures, 
Inc. $50,000, C. Winthrop A. Housman, H. 
Kalman, New York City; Davidson, IncM 
$5,000 Aage A. Schubart. Brooklvn; H. 0. 
Duke, J. J. Glynn, New York City; Passion | 
Plaj Productions, capitalization noi stated, 
Charles Reinking, Hoboken, N. J., H. G. H 
Kosch, M. H. Reuben, New York City. 

T. O. C. C. Candidates are 
Named for Office 

At the regular meeting of the T. O. C. C. 
held during the week partial nominations for ' 
officers were made. Charles L. O'Reilly is 
without opposition for the presidency. j 
Charles Steiner was named for the vice- 
presidency, James Jamie and Rudolph 
Sanders for second vice-president, Sam 
Moxoss for secretary and Sam Schwartz for l| 
treasurer. 



Judges Select Best Slogans Submitted in 
Rothacker Prints Contest 

OUT of the hundreds of slogans submitted in the Rothacker slogan contest 
the judges have at last picked the three winners. The judges, James R. Quirk, 
William A. Johnston and Martin J. Quigley, gave a unanimous sigh of relief 
when the job was finished. So many good ones were submitted that the de- 
cision was difficult. 

"First Choice of the Best Producers;" submitted by Neil G. Caward, Chicago 
film advertising man, was awarded first prize. 

"Makes Better Pictures Better;" submitted by Samuel Schwartzberg, film at- 
torney of New York City, and officer of several inactive producing companies, 
took second prize. 

"Prints with Personality;" submitted by William J. McGrath of the Fox Film 
Corporation, New York City, was piven third prize. 

Early last November Watterson R. Rothacker offered prizes of $100, $50 and 
$25 in gold fo; the three slogans best expressing Rothacker Prints and Service. 
The contest ran until January 1. Slogans poured in not only from all parts of 
this country and Canada but also from abroad. 

After the close of the contest the slogans were copied without the names of 
the authors and submitted to the judges who were the editors of Photoplay 
Magazine, Motion Picture News and Exhibitors Herald. 

"I want to thank all my friends for their interest and effort," said Mr. Roth 
acker. "Only three of them won gold prizes, but hundreds submitted slogans 
so clever that the job of being a judge was not an enviable one. I only wish 
I could meet all of the contestants face to face to thank them personally." 



March S. 19 24 



1071 



Print Situation Scored By Exhibitors 



W 



[ LL 1 A M A. 

JOHNSTON'S 
editorial in last 



week's issue on tlu> 
problem of Prints has aroused wide m- 
tere^l in the industry. A flood ot 
responses came to .Motion Picture News 
this week from exhibitors throughout the 
eountry. Many of them, from small towns, 
declared that the print situation was gelting 
worse instead of better, despite the fact that 
Production quality in pictures had improved 
fereatly within recent years. 

Some of these theatre managers and owners 
{forwarded cut-outs from films to show the kind 
of service they were receiving. Torn sprocket- 
holes, film that was hopelessly brittle, "rain, 
and the effects of too-tight "take-up" were 
demonstrated e'early enough by a glance at 
these cut-outs. 

To obtain a first-hand opinion from an 
exhibitor authority. .Motion Picture News 
this week interviewed E. V. Richards, Jr., 
rice-president and general manager of the 
Baenger Amusement Company of New 
Orleans. When seen at the First National 
New York office. Mr. Richards mad- the 
startling statement that, in his opinion-, the 
finality of prints offered to exhibitors has 
letoriated sixty per cent since 1915. 

His statement was made after a careful 
studv of conditions in the Southern States — 
a study which embraces the small town theatre 
a> well as the first run house in a key center. 

\ Reasons for Deterioration 

"This deterioration is easy enough to. as- 
certain," he stated, "but coming to an 
analysis of the cause we run into various 
theories. The increased amperage of the pro- 
jection machine since those early days 
industry may be responsible fo 
wear and tear upon the film. W 
a more perfect projection but possibly at the 
cost of the print. 

''Again carelessness on the part of both the 
exhibitor and the exchange may have helped 
the damage along. It is also a fact that to- 
day the same print serves 
than in 1915 and even 1 
•care cannot obviate natural deterio 
•other possible explanation lies 
quality of the original film. 

"Whatever the cause — and it may be any 
<ine, or a combination of the above reasons ■ — 



j— r v • * | • w t • experiment, a series of 

L. v. Kicnards Uives Views 

upon attendance and 
It' the 



of the 
some of the 
have reached 



iore exhibitors 
>st meticulous 
rioration. An- 
poorer 



there is no reaso 
improved for the 
ligent co-operatioi 
libitor. We are 
land expense in th 
the exhibitor in 



n why quality can not be 
small theatre by an intel- 
l between exchange and ex- 
devoting considerable time 
e South to the education of 
the matter of proper care 
and consideration, but we realize at the same 
time that half of the work rests upon the 
exchangeman's shoulder. 

"The other method of improvement, a 
highly desirable one if possible, lies in a 
greater number of prints. This is a problem 
which must be met and worked out by the 
distributing companies themselves. If it is 
economically possible it will prove mutually 
profitable without a doubt since it means, 
in addition to more perfect prints, a more 
contemporaneous exhibition of the big pictures 



Early Meeting to Discuss 
Arbitration Boards 

THE committee composed of Nathan- 
iel N. Bernste'n, of Michigan City, 
Indiana, chairman; G. G. Schmidt 
and Ed Bingham, cf Indianapolis, which 
was appointed some time ago by Frank 
G. Heller, president of the Motion Pic- 
ture Theatre Owners of Indiana, to ar- 
range for the calling of a central and 
nat'on-wide meeting of exhibitors and 
leaders, at Chicago, Ill'no's, to discuss the 
future existance and present workings of 
the various arbitration boards, have de- 
cided to call the conference at an early 
date, and Mr. Heller invites leaders from 
other parts of the country to commun- 
icate w'th Mr. Bernstein with reference 
to the nation-wide meeting. 

Mr. Heller has invited Will Hays to 
participate in pc. son at this conference, 
pertaining to th? uniform contract and 
present boards of arbitration and strtis 
that Indiana, and other states have faith 
in t'ne individual character and integrity 
of Will Hays and will accord h'm their 
support. 



which is the aim of distributor and exhibitor 
alike. 

"I am uncertain whether this increase in 
the number of prints can be brought about 
by raising the rental to the small exhibitor 
with the guarantee of a newer and perfect 
print, although there is no debating the fact 
that poor prints are detrimental to the at- 
tendance of the small town theatre. Pos- 
sibly this thing would be well worth while 
trving out in a small town. Bring in, as an 



I atron comment, 
increase in patronage reaches any fair per- 
centage I do not believe that the exhibitor 
would balk at an increase. It is the one way 
out for him. Theoretically, of course, he is 
entitled to perfect prints for every show, but 
under existing conditions it appears that this 
will remain simply a theory. 

"This experiment might well be tried on 
some popular picture with wide distribution. 
Very often a successful feature, by the time 
it has reached the smallest houses, is in a 
hopeless condition. 

Co-operation Needed 

"Mr. Johnston, in his editorial of last week, 
opened a discussion which I hope will not 
close before we get the viewpoint of dis- 
tributor, exhibitor and exchangeman. The 
question of prints is, as he states, a big sub- 
ject, which can only be solved by a spirit of 
co-operation on the part of all concerned. My 
contribution is simply an analysis of the evil 
as I know it to exist. The two remedies I 
suggested — more care in the physical hand- 
ling of prints and secondly a greater number 
of prints— are the work of the entire in- 
dustry. The exhibitor and exchange can work 
on the former. And here I might say that 
we in the South are inspecting film at the 
expense of ourselves in an effort to supply 
our theatres with suitable prints. 

"As to the matter of more prints, it is up 
to the distributor to tell us why it is im- 
practicable. If part of the extra cost must 
be borne by the exhibitor, let us have a try 
out and see if increased attendance justifies 
the extra cost." 



Questionnaire Goes Out to Exhibitors in 
"More Prints" Campaign 

FOLLOWING the tremendous response aroused by last week's editorial by 
Wm A. Johnston on "Prints," advocating the use of a greater number of 
prints and a consequent increase in quality, MOTION PICTURE NEWS 
is this week mailing to exhibitors a questionnaire on this subject. 

This questionnaire is for the purpose of sounding out the sentiment of 
exhibitors on the "poor print" question, and determining whether managers would 
be willing to take such «-teps as would make it possible for the distributing com- 
panies to place more prints in circulation. 

The questions asked are: Give title of the last ten feature pictures you have 
run stating whether the prints furnished you were Very Poor, Poor, Fair. 
Good or Excellent; would you be willing to pay more for your pictures if you 
could get better prints: suppose you were offered two grades of prints, one new 
and the other commercial, the former at say five dollars more than the latter, 
which would you select; has the condition of prints on an average improved 
v/ithin the last year or so; do you find that the condition of the prints on good 
pictures is apt to be worse than on a poor feature; does any particular distributing 
company excel in the matter of good prints; also does any particular company 
fail in this connection; how long efter release date do you figure a print on a 
popular picture will remain in good condition; do you sometimes pass up purchas- 
ing a production because you fear that you will not be able to secure a print in 
good enough condition to put on a satisfactory show; do you find your exchange 
holding back playing dates for some unexplained reason and do you think it is 
because th;y do not have enough prints to serve all their customers at the time 
each theatre desires to play the picture; do you think poor prints are detrimental 
to the attendance at your theatre; do your patrons complain about "rain," un- 
steady projection, and pull aparts; do you try to improve the condition of film, 
before running it by careful inspection? 

Every exhibitor receiving this questionnaire is urged to fill it out carefully 
and fully at once. Those who fsil to receive a copy may help the campaign 
by forwarding the same information in a letter to the NEWS. 



1072 



Motion Pi c t u r c News 



Pinchot Declines to Accept 
Theatre Pass 

AN interesting story is going the 
rounds of Central Pennsylvania the- 
atre men that Governor Pinchot, of 
Pennsylvania, has declined to accept an 
annual pass to the New Regem picture 
theatre, which he frequently attends in 
Harrisburg, explaining in a courteous let- 
ter to Manage Peter Magaro, who or- 
fered him the ticket, that it is contrary 
to his policy to accept perquisites of any 
sort while Governor. 

The Governor frequently attends shows 
at the New Regent, generally going alone 
late in the afternoon, after a hard day 
attending to his official duties at the 
capitol. Notwithstanding the Gover- 
nor's declination of the proffered annual 
pass the story goes, Mr. Magaro recently 
saw him approach the theatre box of- 
fice and the manager beckoned the Gov- 
ernor to walk into the theatre without 
paying. Again Mr. Pinchot politely de- 
clined the invitation to go in iree, but 
produced the money and bought a ticket 
at the box office. After that, respecting 
the Governor's wishes in the matter, Mr. 
Magaro has not invited the Chief Execu- 
tive of the State to be a guest of the man- 
agement. 



John J. Murray Dies 
in Florida 

John J. Murray of Warren, Ohio, is dead. 
He died February 19 in St. Petersburg, 
Florida, where he went with his wife and 
daughter to regain Ms health. He was buried 
Saturday in Warren, where for so many 
years he has served the public wholesome mo- 
tion picture entertainment at his two houses, 
the Opera House and the Hippodrome. 

Murray was an old showman, a graduate 
of circus days. He was one of the best be- 
loved men in the picture buisness and Ins 
death, due to heart trouble, is sadly felt by 
his many friends. 

Norwich, Conn., Exhibitor 
Settles with Union 

Abraham Davidson, owner and manager 
of the Broadway and Strand theatres in 
Norwich Conn., and prospective owner of 
similar playhouses at Willimantic and Win- 
sted, in the same state, has announced he has 
reached a settlement with the Norwich 
Musicians' Union and will withdraw his suit 
for $40,000, instituted against the organiza- 
tion and individual members last June on the 
ground of restraint of trade, due to picketing 
operations by union members. 

The case has attracted wide attention in 
motion picture and union-musical circles of 
New England. 



Petti john Holds Conferences 
in Chicago 

General Counsel C. C. Pettijohn, of the 
Motion Picture Producers and Distributors of 
America, was in Chicago last week and con- 
ferred with officials of the Film Board of 
Trade and Chicago and Indiana exhibitor 

It is understood that various improvements 

form contract were also taken under con- 
sideration with a view to making changes. 




Harry D. Wilson, newly elected president of Western 
Motion Picture Advertisers. 

Harry Wilson is Elected 
Wampas President 

The annual election of officers »nd dire - 
tors of the Western Motion Picture Ad- 
vertisers (The "Wampas") was held at Pica- 
dilly Tea Rooms Tuesday evening, Feoru- 
arv 12th. 

Harry D. Wilson of Principal Pictures 
Corporation was elected president of the or- 
ganization. He succeeded Joseph A. Jackson 
of the Goldwyn Corporation. Wilson is the 
fourth president of the Wampas and was vice 
president last term. The other presidents 
were Ray Leek, 1921, Arch Keeve, 1922, and 
Jackson, term of 1923. 

Rov Miller of the Miller Theatre was 
-'"••ted Vice-P'-siderit succc-ii — Wileor. and 
Tom Engler of Fine Arts Studios was made 
secretary with Adam Hull Shirk of Grand- 
Asher, elected treasurer. The board of direc- 
tors consist of Pete Smith, Harry Brand, 
Malcolm Stewart Boylan, Arch Reeve, and 
Ray Leek. 



Hodkinson Tax Defense is 
Stricken Out 

The defense of the W. W. Hodkinson 
Corporation in a suit brought by the City of 
New York was ordered stricken out during 
the week by Supreme Court Justice Wagner 
on application of the city. 

The suit was to collect a tax on personal 
property of the Hodkinson Corporation as- 
sessed at $100,000 in 1919. The defense 
was that the officers of the corporation stated 
at the time the assessment was made that 
taxable property amounted only to $5,000. 
They claim 1" have been told by representa- 
tives of the Department of Taxes that they 
would have an opportunity to fill out the 
property blanks stating the facts. This was 
not done and the suit followed. The city 
was held not to be bound by Ihe promise. 

Florida Exhibitor Robbed 
of $1,700 

E. J. Sparks, former Southern Enterprises 
man, now controlling a string of Florida 
theatres was robbed of $1700 on February 
20, at his Beacham theatre, Orlando, Florida. 
The loss, it is believed, was covered by 
burglary insurance. 



Attendance Record Sought 
at Kansas Convention 

THE M. P. T. O. Kansas has adopted 
a new plan to increase attendance at 
its semi-annual convention in Em- 
poria, Kas., April 1 and 2. A committee 
of nine exhibitors, geographically sel- 
ected, has been appointed to write per- 
sonal letters to exhibitors in their terri- 
tory, urging them to attend the conven- 
tion. 

This procedure will be in addition to 
the usual form letters sent out from M. 
P. T. O. K. headquarters and stickers 
posted on film boxes. The attendance 
goal for the convention this year is 200, 
according to C. E. Cook, business man- 
ager of the organization. The commit- 
tee is composed of A. R. Zimmer, Lib- 
erty theatre, Marysville, Kas.; W. H. 
Webber, Echo theatre, Great Bend, Kas.; 
W. J. Gabel, Grand theatre, Beloit, Kas.; 
E. E. Frazier, Grand theatre, Pittsburg, 
Kas.; Stanley N. Chambers, Miller thea- 
tre, Wichita, Kas.; G. L. Hooper, Orphe- 
um theatre, Topeka; E. E. Sprague, Lyric 
theatre, Goodland, Kas.; Harry McClure, 
Strand theatre, Emporia, Kas.; M. G. 
Kirkman, Strand theatre, Hays, Kas. 

The road showing of feature pictures, 
which the trend of sentiment among Kan- 
sas exhibitors is against; the snowing of 
film in schools and churches in opposi- 
tion to theatres and legislative recom- 
mendations will be the principal issues at 
the convention, in addition to an annual 
election of officers. 



Woman Theatre Patron 
Robbed of $2,000 

The Clinton Square theatre in Albany, N. 
Y., was the scene of a theft last week, which 
cost Mrs. Anne Bender, of Menands, about 
$2,000 in jewelry. Mrs. Bender had come to 
the theatre, bringing with her a mesh bag in 
which she had placed several platinum and 
diamond rings, which she did not care to 
leave at home, owing to frequent burglaries 
w hich have occurred in Albany and vicinity 
during the last few weeks. After paying her 
admission to the theatre, Mrs. Bender went 
to the ladies' room for a few minutes, leav- 
ing and entering the theatre proper, taking 
her seat, and then recollecting having left the 
bag and its contents in the washroom. 

Mrs. Bender hurried back, but bag and 
jewelry had disappeared. She reported the 
loss to Oscar Perrin, manager of the house, 
and to the police, but although several were 
interrogated, no clue was obtained to the thief. 

American Films Lead in 
Greece 

Consul W. L. Lowrie, Avrites from Athens, 
that "American pictures predominate, but 
there is also a considerable showing of Italian, 
French and German pictures." His report 
to the Bureau states that of some twelve mo- 
tion picture theatres in Athens, eight give 
high class performances. In capacity, these 
theatres range from 650 to 900 seats. 

Films are sold outright by import and 
export agents, or are leased out on a sliding 
scale rental, varying with the size, subject, 
and age of film, and class of patronage. 
Roughly, the plan approaches our domestic 
distribution methods. Constantinople, 
Smyrna, or Alexandria, seemingly are the 
chief entrepots for film reels, the importers 
reserving exclusive rights, not only for 
Greece, but for all the Balkan states." The 
" season " for runs is only from October to 
May, the summer demand being negligib'e. 



March 8, 1924 



1073 



Super -Specials vs. Varied Program 



Motion Picture 
News prints 
below the 
third installment of 

replies from the public on the diversified 
program and the elaborate super-special. The 
Questions asked were these: 

1. Which do you prefer— the elaborate 
picture of ten or twelve reels at advanced ad- 
mission prices, or the five or six reel feature, 
with comedy, scenic and news reel? 

2. What should the maximum price of ad- 
mission to the downtown theatre be? The 
minimum ? 

3. What should the maximum admission 
to the neighborhood theatre be? The mini- 
mum? 

ST. LOUIS— Mayor Henry W. Kiel likes 
big pictures that are good — occasionally — but 
prefers the well-balanced program, 2. 25-50c. 

Bank official: I can afford to pay $1.50 
to $2 for pictures if I care to, but I prefer 
the balanced program of the better neighbor- 
hood houses. Long pictures are too tiresome. 
I am also opposed to mixing pictures with 
poor vaudeville and cracked singers. 2. 50- 
75c. 3. 25-35c. 

Z. G. Hopkins, vice-president Missouri, 
Kansas & Texas Railroad: I prefer the 
mixed program. Many so-called specials are 
unworthy of that name — padded and tiresome. 
Advanced prices are wrong. The movies ap- 
peal to the masses and not the classes. 2. 
50-75c. 3. 20-30c, including war tax. 
Fans Give Views 

Woman stenographer: Prefers ba'anced 
program minus bum vaudeville and bad 
ifogers. 2. 30c and 50c. 3. 10-25c. 

Woman clerk— Give me the big pictures, 
if good. 2. 50-75c. 3. 15-25c. 

Stenographer-secretary (woman): The 
bigger pictures at reasonable prices. 2. 25- 
40c. 3, 10-25c. 

Insurance man: Mixed program. 2. 50c 
to $1.00. 3. 15c to 50c. 

Woman executive: Shorter features at 
regular prices. 2. 35c to 50c. 3. 15c to 25c. 

Newspaperman: The so-called master- 
pieces are boresome. Two hours or more of 
looking at one picture is fatiguing on the eyes 
and nerves. 2. 50c to 75c 3. 20c and 30c, 
children half price. 

Post Office employee: Give me the bal- 
anced program. All houses should charge 
25c. The larger houses can afford to do so 
because of seating capacity and number of 
shows. 

TOLEDO— The canvas in this city showed 
a plurality _for the varied program over the 
long super-special. One man declared he had 
no preference, while another said he cou'd dis- 
pense with all of it providing they left him 
the news weekly. The majority believed 50 
cents to be a reasonable top price for first- 
run theatres. Following are typical opinions 
from year-round fans : 

Man fan: I enjoy the short feature with 
a good comedy and a weekly. Downtown 
theatres ousrht not to charge more than 20 
and 35 cents and out in the neighborhood 
it should be 10 and 20 cents. 

Girl fan: Give me the long features. 
They're much finer. I think 25 to 40 cents 
is a' fair price in the first-ran theatres and 20 
and 25 cents in the smaller ones. 

Man fan : I want the variety bill — a six- 
reeler, a snappy comedy and a news reel. 
The e'aborate long-ree'ers are tiresome. 



More Opinions from the Public 



M. P. T. O. A. Names Boston 
for Convention 

THE Committee on Convention Com- 
prising M. E. Comarford of Scran- 
ton, Pa.; Glenn Harper of Los An- 
geles, Calif.; Fred Seegert of Milwaukee, 
Wis.; John Schwalm of Hamilton. Ohio; 
R. F. Woodhull, Dover, N. J.; Joseph W. 
Walsh of Hartford, Conn., and Sydney S. 
Cohen of New York City, designated at 
the last meeting of the National Board 
of Directors, have selected Boston, Mass. 
for the 1924 annual convention of the Mo- 
tion Picture Theatre Owners of Amer- 
ica to be held the latter part of May. 

At a recent meeting of the Executive 
Committee of the Motion Picture Thea- 
tre Owners of Massachusetts a resolution 
was unanimously adopted inviting the 
National Organization to hold the meet- 
ing in Boston and this was supplemented 
by similar action on the part of the Mo- 
tion Picture Theatre Owners of New 
Hampshire, Rhode Island and Connecti- 
cut. 

The definite time of the convention to- 
gether with the Special Convention Com- 
mittee, convention hotel and further de- 
tails will be announced at a later date. 



Seems to me a 35-cent top is fair enough, 
with 15-ceiit minimum. They ought to charge 
10 and 20 cents in the neighborhood houses. 

Woman Fan: ihe six-reei pictures are 
best. I like a comedy with them, too. I 
think 25 cents is plenty downtown. And 
nobody in for less than 20 cents. It ought to 
be 10 and 15 cents out there in the neighbor- 
hood shows. 

Man Fan: The big, unusual features are 
my preference — something like Robin-Hood or 
The Covered Wagon. The downtown theatres 
are justified in charging 25 and 50 cents, 
while the neighborhood prices should be 10 
and 25 cents. 

Girl Fan: I believe I prefer the six reel 
pictures. The short pictures appeal to me, 
with exceptions in the case of "Robin-Hood" 
or some big picture like that. I think the 
downtown prices should be 35 cents and 20 
cents. The neighborhood houses ought not to 
charge more than 25 cents. And 10 cents for 
the low price. 

Opinions From South 

NEW ORLEANS — Mayor Andrew Mc- 
Shane: Much prefer five or six reel feature 
with side splitting comedv. 2. 35-50c. 3. 
10-20c. 

Federal Judge Rufus E. Foster: Prefer 
the elaborate ten or twelve reel photoplav. 

2. 35-50c. 3. 

Girl Fan : I much prefer the elaborate 
ten or twelve reel picture because the best 
in costumes are used, finer settings and the 
best of actors. 2. 50 cents. 35 cents. 3. 15 
cents. 10 cents. 

Newspaper Reporter: Prefer 10 or 12 
reel production — gives ampler room for turn- 
ing out <rood pictures. 2. 55 cents. 28 cents. 

3. 10 cents. 10 c*mts. 

Drusr Clerk: Why, I like the five or six 
reel picture best of all. I must see a comedy 
thouch. to sa^- I was satisfied with the show. 
2. 50 cents. 40 cents. 3. 10 cents. 10 cents. 



Printer: Me? I like 
the five or sis reeler 
and comedy. Don't 
like scenics or weeklies. 
2. 50 cents. 25 cents. 3. 15 cents. 10 cents. 

Man Fan: Give me a good five or six reel 
production. But, don't forget the comedy 
and weekly, too. 2. 75 cents. 50 cents. 3. 
10 cents. 10 cents. 

SAN FRANCISCO— Out of 27 persons 
canvassed in San Francisco, 15 declared in 
favor of the diversified program, while 12 
voted for the elaborate super-special. Typical 
opinions follow: 

For Diversified Program 

Mayor James Rolph : I personally prefer a 
program of short subjects and variety, al- 
though I, of course, likewise view, with in- 
terest a longer and more elaborate subject 
which is especially well produced. I am 
afraid I cannot give an opinion on admittance 
prices, since this is obviously based on a num- 
ber of matters with which I am not familiar, 
such as cost of production, rental of features 
and overhead costs of operating. 

Halsey E. Manwaring, Manager of Palace 
Hotel: In my opinion, the maximum price 
that should be charged for a moving picture 
show should not exceed 55 cents with a mini- 
mum of 35 cents per person. I do not think, 
however, that anyone would object to paying 
as high as 75 cents per seat for loges, pro- 
vided such seats could be reserved. At the 
present time, a price of 75 cents per loge 
seat is charged in many of the larger mov- 
ing picture houses, and often times after pay- 
ing this price it is necessary to wait as long 
as 45 minutes before a person can occupy a 
loge seat. I think this price exceedingly high 
when one considers the fact that reserved 
matinee seats at such theaters as the Orpheum 
can be purchased for as low as 50 cents. 

In the case of super pictures one hardly 
expects to be entertained in other ways ex- 
cepting by the picture itself. But in the 
ordinary run of pictures, I personally favor a 
shorter feature film in conjunction ivith a 
comedy and semi-classical musical program. 

W. B. Hamilton (U. S. Collector of Cus- 
toms) : I prefer the long elaborate picture, 
for when I go to a movie I go to see the pic- 
ture and a good picture should include educa- 
tional features of interest and worth to chil- 
dren. The maximum price for a motion 
picture should be $1.50 for an exceptionally 
wonderful piece. The minimum in big busi- 
ness districts shotdd be 50 cents. In residen- 
tial districts about 50 per cent less. 

Maurice Rhine. Executive San Francisco 
Office, General Electric Co.: The long well- 
produced motion picture is my favorite for it 
relaxes my desire for entertainment and the 
good pictures include education and enter- 
tainment. However, I do not believe the price 
should be over 35 cents for downtown houses 
and if the frills would be omitted this could 
be done. The minimum should be 35 cents 
admitting children. Neighborhood house 
prices shouM be 20 to 10 cents. Then the 
whole family could go. 



T. N. T. FILMDOM'S PLAYDATE. 
MARCH 29. 



1074 

"Flaming Youth" Wins in 
Quebec Court Action 

Associated First National (Eastern Can- 
ada), Limited, lias recovered the print of 
"Flaming Youth" which was seized at the 
Empire Theatre, Quebec City, and ordered 
confiscated by the Quebec Court on the ground 
that it was an immoral picture, following the 
conviction of the theatre manager for alleged 
trespassing of the criminal code in this res- 
pect. 

Wide interest was aroused through this 
action because the picture had been formally 
approved by Count Roussey de Salles, chair- 
man of the Quebec Board of Moving Picture 
Censors, for public presentation in any 
theatre in Quebec Province. This faci did not 
deter the authorities of Quebec City in their 
prosecution of the Empire Theatre manager. 

The Canadian Motion Picture Distributors 
Association, with headquarters at Toronto, en- 
tered an appeal from the conviction of the 
Quebec Court in order to establish the legal 
status of an exhibitor when he was showing 
a picture that had been passed by the censors. 
The appeal was withdrawn however, and the 
court surrendered the "confiscated" film and 
it is now being presented in other cities of 
the Province of Quebec. 

Picture Producing Firms 
Operate in China 

Assistant Trade Commissioner J. H. Nelson 
of Shanghai, China, reported to the Bureau 
of Foreign and Domestic Commerce, Com- 
merce Department, that there were a few film 
producers in China, of which the Commercial 
Press, Ltd., was Chinese, the British-Ameri- 
can Tobacco Company and the Film Ad Com- 
pany were British, and the three other con- 
cerns were American. 

Scenics, news weeklies, cartoons and edu- 
cational subjects were attempted. The Com- 
mercial Press, Ltd., was the only unit attempt- 
ing the dramatic film play and was now con- 
centrating on the short subjects, favored by its 
competitors. These concerns have four 
cameramen and they are provided with ade- 
quate laboratories, supplies, cameras, etc. Film 
and supplies are shipped from the United 
State-, while France seemed entrenched in 
the camera and apparatus field, through di- 
rect importations from Paris. 



Pioneer Exhibitor Passes 
Away in Bayonne 

Samuel Kohn, of Bayonne, N. J., who has 
been operating theaters in that city for many 
years, passed away during the week. Kohn 
was well and popularly known in the in- 
dustry. 



N. Carolina Theatre Loss 
Complete by Fire 

The Pickwick theater of Chapel Hill, N. C, 
is reported destroyed in the conflagration 
which swept that city recently. S. J. Brock- 
well, owner of the house, is said to have had 
no insurance. 



Georgia House Complete 
Loss by Fire 

Fire is reported to have completely wiped 
out Hie interior of the Princess theater at 
Wnshington, Georgia. The house was 
operated by Mrs. W. Wood. 



Western Missouri M. P. 
T. O. is Formed 

A FUND for initial expenses and the 
preliminary organization of the M. 
P. T. O. Western Missouri was ac- 
complished at a special meeting Thurs- 
day in the Hotel Baltimore, Kansas 
City, of representative exhibitors of West- 
ern Missouri. The fund was not in sub- 
scriptions it was in cash or checks. 

A committee, composed of A. M. Eis- 
ner, A. F. Baker and Jay Means, all of 
Kansas City, was appointed to supervise 
arrangements for a convention, to be 
held in Kasas City early in May. Mr. 
Baker was named as acting secretary- 
treasurer. Final incorporation and elec- 
tion of officers will be at the convention. 
Eight exhibitors, representing fourteen 
theatres, volunteered as delegates to visit 
or communicate with all exhibitors in 
Western Missouri, in an effort to obtain 
a record attendance at the convention. 
The exhibitors are: A. F. Baker, Spring- 
field, Joplin and St. Joseph; Thomas 
Clark, Maryville; Hugh Gardner, Neo- 
sho; F. G. Weary, Richmond; G. R. Wil- 
son. Liberty; S. E. Wilhoit, Springfield; 
C. T. Sears, Nevada, Brookfield, Mar- 
shall and Boonville; Jay Means, Kansas 
City, and A. M. Eisner, Kansas City. 

At the convention in May, the selection 
of a business manager, which has been 
delayed, will be made and headquarters 
established, probably in a suite of rooms 
now occupied by the Kansas City Divi- 
sion of the M. P. T. O. A. at Eighteenth 
and Wyandotte streets, Kansas City. 
The proposed consolidation of the Kan- 
sas City and Western Missouri bodies 
also will be decided definitely. 



Receivers Make Report on 
Consolidated Theatres 

Receivers Fred A. Sims and George M. 
Dickson have filed a report of the meeting 
of the creditors of the Consolidated Realty 
and Theatres Corporation held at the Clay- 
pool Hotel, Indianapolis, February 7. Most 
of the properties of the concern have been 
held together by the receivers and they re- 
port a small profit on these. 

At the meeting the receivers reported that 
under an order of court they had sold the 
Orpheum/ Theatre and equipment at Fort 
Wayne, Indiana. This was done because the 
receivers figured the theatre could not be 
operated at a profit and because the lease, 
which was about to expire, could not be 
renewed at satisfactory terms. 

Details for the financing of an audit of the 
company's books are being arranged and will 
bo carried out if they are successfully con- 
cluded. 

The meeting voted a resolution of. con- 
fidence in the receivers lor their accomplish- 
ments up to the present. 



Allied Producers Operate 
Through United 

Notice lias been flled with the Secretary of 
State of New York of the surrender of 
authority of Allied Producers and Dis- 
tributors. It is said that the business of 
Allied will be handled under the name of 
United Artists' Corporation, the product of 
both having been handled in the past by tin- 
same sales force. The new arrangement, it 
is said, will facilitate the management of 
the business. 



Motion Picture N e w s 

New Juvenile Performer 
Charge Made 

The sensational arrest on February 21 r 
in Harrisburg, Pa., at the instance of the 
State Department of Labor and Industry, 
of J. R. Curry, of Los Angeles, CaL, whose 
wife is said to be a sister of the late Wallace 
Reid, motion picture star, on the charge that 
he permitted his seven-year-old daughter, 
" Baby Dodo Reid," to appear in stage per- 
formances in violation of the state child 
labor law, opened up an entirely new phase 
of the question of the legality of juvenile 
performers appearing in prologues of mo- 
tion picture shows and in other theatrical 
performances. 

Heretofore only managers or owners of 
the theaters were arrested for violation of 
this phase of the child labor law. 

It is charged that Curry permitted the 
child to appear in a Lancaster motion pic- 
ture theater in the week of February 11. 
He was taken before Mayor Hoverter, of 
Harrisburg, following his arrest, and held 
under $300 bail for a subsequent hearing 
before Alderman Doebler, of Lancaster. 



K. C. Awaits Music Tax 
Suit Results 

Much interest is being displayed among 
Kansas City exhibitors in the cases of musie 
tax interests versus eight exhibitors in the 
federal court at Kansas City recently. The 
suits have been pending for some time. S. A. 
Handy, attorney for the exhibitors, has an- 
nounced he is ready to "go to bat." 



Burned Charleston House 
to be Rebuilt 

Plans are under way for the rebuilding 
of the Capitol theater of Charleston, West 
Virginia, which was recently destroyed by 
fire. A. Hyman, owner of the house will 
start rebuilding in the near future. 

Central Amusement Co. 
Purchases Regent 

The Central Amusement Company of In- 
dianapolis, owners and operators of the 
Apollo, Ohio, Isis and Lyric, has purchased 
the Regent theater from the Indianapolis 
Amusement Company. The present policy 
will be continued. 

Broadway Juvenile Quits to 
Become Manager 

Frank Ross, juvenile of several Broadway 
musical comedy productions, has deserted the 
footlights for an appointment as manager 
of Loew's Lexington theatre, New York, one 
of the leaders of the Loew string. 



Kenora Theatre Suffers in 
$65,000 Fire 

The Kenora theater of Kenora, Ontario, 
is reported destroyed by fire in the amount 
of $65,000. It is said the loss is partially 
covered by insurance. 



Pittsburgh Duquesne will 
be Razed 

The Duquesne theater in Pittsburgh is to 
be razed shortly to make way for a new 
nine-story office building. The Duquesne is 
one of the oldest houses in Pittsburgh. 



March 8, 1924 

Exhibitors Pay Visit to 
Paramount Studio 

Twenty-five prominent New York and New 
Jersey exhibitors, together with a number of 
their friends, visited the Paramount Long 
Island studio Friday and watched the filming 
of scenes for Sidney Olcott's production of 
" Monsieur Beaucaire," starring Rodolph 
Valentino, and also the new ihomas Meighan 
picture, " The Confidence Man," which Victor 
Heerman is directing. 

Luncheon was served at the studio to the 
entire party. 

Among those in the party were Wm. 
Brandt, Pres. X. Y. M P. T . 0. ; Joseph 
Seider, of Jersey City; Samuel Rinzler, Stone 
theatre, Brooklyn; Sigmund Weltner, 
Stadium theatre, Brooklyn; Hyman Rachmil, 
Supreme theatre, Brooklyn; Hy Gainsboro, 
Flushing theatre, Flushing, 'L. I.; M. 
Schwartz, Garden theatre, Richmond Hill; 
C. Schwartz and S. Schwartz, Oxford theatre, 
Brooklyn; Harry Brandt, Parkside theatre, 
Brooklyn; S. I. Berman, Stanley Playhouse, 
Brooklyn; Charles L. O'Reilly, Rex theatre, 
New York ; Sol Raives, Acme theatre. New 
York ; Charles Haring, Crescent theatre, New 
York; Lee Ochs, Costello theatre, New York; 
Rudolph Sanders, Marathon theatre, Brook- 
lyn; V. A. Warren, Strand theatre, 
Massena, N. Y. ; Lou A. Buettner, Opera 
House, Cohoes, N. Y. ; Lou Blumenthal, 
Central theatre, Jersey City; Charles Steiner, 
New Fourteenth Street theatre, New York ; 
William A. Landau, Heights theatre. New 
York; Joseph Stern, Newark; Al Fried- 
lander, Garden theatre. Brooklyn; Herbert 
Ebenstein, Henry Yusen and Bernard Edel- 
hertz. 

Paramount Club Formed 
in Atlanta 

Members of both the theatre and exchange 
departments of Famous Players-Lasky Cor- 
poration in Atlanta have joined in forming 
a " Paramount Club " such as has existed 
for some time in New York. It is planned 
to outfit permanent club quarters and pro- 
mote frequent social affairs, and it is be- 
lieved much will be accomplished towards 
promoting cooperation and efficiency in both 
departments. 

George Van Raenslear of the warehouse 
department. A. C. Cowles of the district of- 
fice, 0. L. Freeman of the accessories depart- 
ment, and Miss A. K. Dunn, cashier, have 
been named to get together on a temporary 
organization. 



Coast Film Schools Under 
Official Probe 

Because of numerous complaints filed with 
the California State Labor Commission, Dr. 
Louis Bloch, special investigator of that body 
is in Los Angeles to launch a probe into 
:he affairs of numerous film schools operat- 
ing in the southern coast city. It is an- 
lounced- that a thorough investigation will 
)e made and that only those operating in a 
thoroughly legitimate manner will survive. 



Suit of Josie Sedgwick 
is Settled 

The suit of Josie Sedgwick in the amount. 
»f $9,000 aerainst Robert Brunton, Inc., and 
Tnited Studios, Inc., has been settled out of 
ourt, according to word from the coast, 
-he plaintiff charged that the defending 
ompanies failed to live up to a contract 
igned in 1919. 



In and Out of Town 



rv. W. Griffith, suffering from exhaustion 
and a severe cold, lies ill in his room in 
the Astor Hotel as a reward for rushing the 
opening of his latest picture "America." 

He is in the care of physicians who report 
his condition due to complete exhaustion and 
severe inflammation of the throat and lungs. 
His voice is completely gone. 

In making the picture, Griffith has worked 
seven days weekly, from sixteen to eighteen 
hours daily. Although spare in build, he has 
lost eleven pounds. The doctors demand 
that he take a complete rest. 

WE. Atkinson, vice-president and general 
• manager of Metro, has purchased the 
Curran estate in Pelham, one of the show places 
of Westchester. 

O TV ART Gould, motion picture editor of The 
O Omaha Bee, is a visitor in New York. 

TAMES R. GRAINGER left for the Coast 
«J last week. He will visit Goldwyn-Cosmo- 
politan exchanges en route. 

I/" J. FRITZSCHE, of the Trans Ocean Film 
A*-* Companv, Berlin, will leave for New York 
on the S. S. Ballin March 13. He will bring 
over two or three special European productions. 

GENE MARCUS, of Philadelphia; Harry 
Segal of Boston; H. L. Charnas, of Clcvc- 
came to the city recently to confer with Irving 
M.- Lesser, of Principal Pictures. 

ELMER PEARSON, vice-president and gen- 
eral manager of Pathe, has left on an 
extended tour which will take him to the West 
Coast. 

SAM ECKMAN, Jr., Goldwyn sales manager 
fo/ the Eastern District, has left for a trip 
to Philadelphia, Pittsburgh, Buffalo and Detroit. 

J? V. RICHARDS, of the Saengcr Amuse- 
merit Company, Nav Orleans, zvas in town 
this zveek. 

JOE UNGER, former branch manager for 
First National in New York, has been 
appointed manager of the New York Para- 
mount exchange. 

ROBERT SCHWOBTHALER, director of 
Express Films of Berlin, is here, seeking 
product. 

T)'I[LIP V. KROHA. production manager fot 
-I Richard Walton Tullw has arrived from the 
Coast. Herman Starr, of Warners, is also an 
arrival from Los Angeles. 

ROBERT FAIRBANKS is in the city with 
his family and will remain until after 
the premiere of brother Doug's new picture. 



Ban Lifted on Normand, 
Purviance Pictures 

THE Ohio Censor Board has lifted 
the ban on Mabel Normand and 
Edna Purviance pictures which was 
imposed following the recent shooting 
affray in Hollywood. This late action 
was taken on the ground that no criminal 
action was taken and no charges pre- 
ferred against either of the stars. 



1075 

Southwest Theatres Takes 
Over Coast Houses 

Announcement was made this week by 
Irving M. Lesser that a deal involving $3,000,- 
000 has just been closed by Southwest Thea- 
ters, Inc., of which his brother, Sol Lesser, 
is secretary. 

Southwest Theaters, Inc., has taken over 
theaters valued at $2,000,000 in Southern 
California and plans to spend more than 
$1,000,000 during the coming year in build- 
ing and equipping other theaters. The hold- 
ings of the corporation include four theaters 
in Los Angeles, four in Pasadena, three in 
Riverside, two in Taft, one in Glendale and 
one in Huntington Park. 

Claude Langley, formerly manager of the 
Turner & Dahnken interests in the San Fran- 
cisco district, is president of the corporation; 
A. L. Gore of West Coast Theaters, is vice- 
president; Sol Lesser is secretary, and Frank 
Livingstone of the Taft is treasurer. 

The paid capitalization of $1,000,000 is.' 
said to represent the holding of the Turner 

Dahnken interests, the Frank Livingstone 
theaters in Taft; the Merrill & Howe thea- 
ters in Riverside, the Henrv C. Jensen thea- 
ters of Pasadena and the ho'dings of the West 
Coast theaters in and around Los Angeles. 
The new companv will be operated inde- 
pendently of the West Coast theaters, accord- 
ing to its officers. Sol Lesser is said to have 
negotiated for the purchase of the First Na- 
tional fraiK-hisp in the cities affected, for the 
sum of $250,000, this franchise going to the 
new corporation. 



Trick Rider, Injured, Sues 
Pearl White and Fox 

A suit for $50,000 damages filed by John F. 
Beattv, trick rider, against Pearl White and 
the Fox Film Corporation is in progress in 
Brooklyn before Supreme Court Justice 
Hagarty. 

Beatty alleges that while filming an un- 
produced picture, "Without Fear"' in 1921 
at Bayside, L. I.. the defendants were 
negligent in allowing a horse held by M ; ss 
White to obstruct the path of his galloping 
mount, causing him to be thrown heavily and 
suffer a broken hip. Miss White and Kenneth 
Webb, director, were among the witnesses 
called by the defense. 



Salt Lake Exhibitors Ask 
Protection 

The theater owners of Salt Lake City 
presented a petition to the Intel-mountain 
Film Board of Trade, asking that a request 
granting them protection from the ward 
amusement hall showing of pictures, for the 
period of one year be granted. The various 
ecclesiastical wards into which the city is 
divided shows a picture production one 
night each week in their amusement halls, 
and it is the protection from this drawing 
of patronage from the downtown theaters, 
that was asked for. 



New House Proposed for 
Bath, New York 

Bath, New York, is to have a new picture 
house, according to Charles H. Thomas, who 
has secured an option on a vacant lot owned 
by Associated Theatres, Inc. Building will 
probably be under way in the near future. 



1076 



.1/ otio n 



Doug Sees Success in Organization 

Attributes Lack of Wastage in "The 
Thief" Proper Handling of Details 



ORGANIZATION— that's the keynote to 
success in the making of a picture — 
according to Doug Fairbanks, who is 
in New York with Mary Pickford to arrange 
for the openings of their pictures, '"The 
Thief of Bagdad" and "Dorothy Vernon ot 
] [addon Hall," and then to proceed over to 
Europe for a period of some six months. 
"Properlv organized, a producer can lick 



ieht t< 



:pe 



ture will lick you. It's all 
enses run up on a picture, 
re getting value received for 
For the "Thief" I had a very 
cpensive organization, but I'll say for every- 
le of those associated with me in the mak- 
g of the picture that they earned their 
oney. Every man is an expert in his line 
id he knew definitely what he was to do 
r ery day Avhile the picture was in the proc- 



did was 



>f the 



rt <.nl 



;ui(l 



The 



that two foot, round space. Any time one of 
us threatened to become overcome by the job 
in front of us he was ordered down to thai 
chart with instructions to look it over and 
'beat the picture.' If you let a picture or its 
details beat you you'll get off on Avrong chan- 
nel-, and the first thing you know you are com- 
pletely bewildered and running up a tre- 
mendous unnecessary expense. 

"That we were properly organized to avoid 
just this sort of thing is shown by the fact 
that we did not shoot more than five or six 
hundred feet of film that is not seen in the 
picture. And this production, twelve reels in 
length, has just ninety-nine sub-titles. 

"We have a monster dragon in this pro- 
duel inn. It is three times as long as this 
room we are in. I am not going to tell you 
how we got it, but it is a living thing. You 
will agree with me when you see it on .the 
screen. 

"I ordered a herd of fifty elephants and 
was told only eight were available through- 



out the United States. I still insisted upon 
the fifty and got them. They are mechanical 
and mixed in with the eight you'll never know 
which are the genuine and which the manu- 
factured. We knew the difference because 
the mechanical ones do not eat hay." 

Doug is most enthusiastic over the coming 
openiug of the "Thief" at the Liberty Theatre 
in New York on March 17. He is sincere in 
his belief that it is the greatest picture he has 
ever made and confident it will be so voted 
after the premiere. 

Miss Pickford has not yet decided what she 
will do with "Dorothy." She hesitates to fol- 
low too closely the opening of Doug's picture 
and has about concluded she will 'first show the 
production in some small town adjacent to 
New York. 

Asked if she had any intentions of making 
Romeo and Juliet with Doug as Romeo, Mary 
said, "No, I don't think so. I should love 
to do it but can you imagine how Doug's 
Pans would feel if he failed to jump up on 
that balcony and get me?" 

Doug and Mary will leave New York shortly 
following the opening of the "Thief" and 
visit the principal cities of Europe to arrange 
for openings there. Both see great prospects 
in the foreign fields, not only in Europe, but 
in the Orient, Getting back to the subject 
of organization, Doug says that this is 
which is necessary for American producers tc 
multiply their profits many times over in tht 
foreign' field. 



Weber and North Complete 
Deals for Features 

Film Classics of Illinois, Inc. have pur- 
chased the rights of Southern Illinois on the 
Weber & North productions: "Don't* Marry 
for Money" and "Marriage Morals." 

Standard Film Service Company of Cleve- 
land, Ohio, have purchased the rights for 
"Marriage Morals" for Michigan, Ohio. 
Western Pennsylvania, West Virginia and 
Kentucky, and "Don't Marry For Money" 
tor Michigan. Ohio avd Kei t' < kv. 






Monta Bell Will Direct 
Elinor Glyn Story 

Monta Bell, for two years associated with 
Charles Chaplin as a writer and assistant on 
his pictures, and who was given the opr 
portrnity to direct when Harry Rapt signed 
him to make "Broadway After' Dark" for the 
Warner Brothers, has been signed to do an- 
other of their big pictures,"How to Educate 
a Wife" from the Elinor Glyn story of that 
name. Grant Carpenter is putting the finish- 
ing touches to the scenario, and production 
will start within the next fortnight. 

It is probable- that Marie Prevost, Monte 
Blue and Louise Fazenda will have the lead- 
in- roles. 



" Beggars on Horseback " 
Started by Warners 

Marie Prevost will portray one of the lead- 
ing roles in Bennie Zeldman's next production 
for Warners, " Beggars on Horseback." 

Monte Blue and Miss Prevost, both of them 
Warner Bros, stars, will lie co-starred in this 
picture which William Beaudine will direct. 
Shooting was scheduled to begin on Thursday. 



Richard Barthelmess ant. May McAvoy in scenes from "The Enchanted Cottage. 



National Picture. 



Burr Starts Work on "Lend 
Me Your Husband" 

( '. C. Burr started production last week 
on "Lend Me Yorr Husband" at the Burr 
Glendale Studio. This is the third of the an- 
nounced "Big Four" independent specials for 
the 1923-24 season. William Christv Ca- 
banne, is directing the current production. 



March 8, 1924 

Talking Picture Concern 
is Organized 

A new talking pictures organization has 
been formed by Dr. Lee de Forest. It will 
be known, as the De Forest Phonofilms, Inc. 
DT. de Forest is president and will have 
associated with him Edward H. Jewett of 
the Jewett-Paige Automobile Co., Detroit; 
Frederick W. Peek, manufacturer, of I'rovi- 
dance; Bhinelander Waldo, former Police 
Commissioner of New York City, and Frank 
Hitchcock. William E. Waddell, former 
general manager of the American Talking 
Picture Company, has been appointed gen- 
eral manager. 

The concern plans to make dramas, come- 
dies, famous operas, news pictures, vaude- 
ville acts with spoken parts, and scenics. J. 
Searlc Dawley will direct the larger produc- 
tions. 



Harry Pollard Will Direct 
Rinehart Story 

Harry Pollard, who will be finished in a 
short time at Universal City with Reginald 
Denny's second Jewel, " The Reckless Age,'" 
has been assigned to direct " K," the well- 
known novel by Mary Roberts Rinehart. 




V, 





The Uninvited Guest" is a Metro picture. The 
scenes are from the production. 



Hoot Gibson is show 



First National Organizes Subsidiary 

Production Company Formed with Rowland 
at Head and Hudson in Direct Control 

INDICATION that First National has 
permanently entered the production 
field, is read by the industry in the an- 
nouncement of the formation of First Na- 
tional Productions, Inc. 

With all details of its incorporation com- 
plete, the subsidiary company was officially 
announced recently in Los Angeles by John 
McCormiek, western representative of Asso- 
ciated First National Pictures, Inc. 

Richard A. Rowland, general manager of 
Associated First National, is president of the 
new corporation. John McCormiek is vice- 
president; Earl Hudson, secretary, and Clif- 
ford P. Butler, treasurer. These executives 
will additionally serve on the board of di- 
rectors with Sam Katz, Sol Lesser and J. G. 
von Herberg. 

Primarily the forming of the new or- 
ganization w T as to separate producing and 
distributing affairs of the parent company 
for the purpose of administration and fur- 
thermore to give Earl Hudson direct control 
of the organization's producing entity. 

" This was the decision of the parent com- 
pany after a year of production experiment 
in which four conspicuous box-office suc- 
cesses wei-e made under Hudson's super- 
vision," says the announcement. " The first 
of these was ' Flaming Youth,' with Colleen 
Moore. Then followed ' Her Temporary 
Husband,' with an all-star cast; 'Painted. 
People,' featuring Colleen Moore, and ' Lilies 
of the Field,' in which Corinne Griffith and 
Conway Tearle were co-featured." 

" Two additional pictures are now in pro- 
duction. They are ' The Woman on the 
Jury,' in which Sylvia Breamer is featured, 
and ' Sundown,' an original drama of the 
West written by Mr. Hudson and which is 
being filmed in Mexico and Texas." 

Continuing to administer the affairs of the 
home office as western representative and en- 



in 

trusted with the important liaison necessary 
among the affiliated independent producers, 
John McCormiek has been given dual re- 
sponsibility with the forming of the new 
company. 

As vice-president he will have voice in its 
conduct, although Earl Hudson, formerly a 
member of the Motion Picture News staff, 
will be entirely charged with supervision 
over production. 

First National Production, Inc., sponsors 
an array of featured artists, including 
Colleen Moore, Corinne Griffith, Sylvia 
Breamer, Milton Sills, Ben Alexander and 
Ben Lyon, all of whom are under direct 
contract. 

The structure of the original company re- 
mains unchanged but the personnel of First 
National Productions, Inc., will include Clif- 
ford Butler as comptroller: David L. 
Thompson as production manager; Marion 
Fairfax as scenario counsel, with such 
writers as Kenneth Clark, Fred Stanley and 
Earl B. Snell as staff contributors. Milton 
Menasco is the art director, James Van Trees 
is the ranking cinematographer of the 
camera battery, while Arthur Tavares is film 
editor-in-chief. 

Other members of the executive and secre- 
tarial staff are: Arthur Fresneda, auditor; 
R. E. Pritchard, studio, sales representative; 
Harry O. Hoyt, director, and Malcolm 
Stuart Boylan, publicity director. 



Wilson Selects Cast for 
"Days of 49" 

The cast for "The Days of '49," the 
serial which Ben Wilson has begun making 
for Arrow Film Corporation, has just been 
announced. 

It includes Edmund Cobb, Neva Gerber, 
Ruth Royce, Wilbur McGaugh, and Yakima 
Canuck, the champion cowboy of the world. 



1078 



Motion P i c t it r c News 



Best Sellers and Theatre Box-offices 



Irving Lesser Declares Screen Versions of 
Popular Novels Add to Exhibitor's Receipts 



"M • 



SY exhibitors wonder why pio- 
neers are inclined to select the 

picture rii:ht> to these novels," declared Irving 
M. Lesser, Vice-President of Principal Pic- 
tures Corporation in an interview with 
MOTION PICTUKK NEWS. "I have bad 
exhibitors tell me that they thought it was 
adding to the overhead of the industry. But 
as a matter of fact, the popular novel has 
added to the receipts at the box office and has 
helped make a large share of what surplus 
money the industry now has. 

"From one hundred thousand to more than 
one million people have bought the 'best 
seller' novel, the number varying in accordance 
with the strength of its popularity. Reput- 
able publishers estimate that five persons read 

every book goes into a home, and that in that 
home there are at least five persons who read 
tl.e publication. 

"Suppose, then that three hundred thousand 
eopies of a popular novel have been sold. 
Multiply thai number by five and you have 
on ■ million five hundred thousand people 
estimated to have read the novel. Now, you 
know that three hundred thousand people 
have bought the novel and have talked about 
it. You know that they will want to see a 
screen version of the story. So you have a 
known audience of 300,000. If you want to 
follow the theory of the publishers you can 
assume that the audience amounts to one mil- 
lion liv<- hundred thousand people to begin 
with; that these people have .read the book 
and will want to -(c the motion picture play. 

'best seller' lias proved a box office failure on 
"Our organization is in a position to feel 



the pulse of motion picture audiences before 

Lesser, our^president, is an offfcer of West 
Coast Theatres, Inc., the Gore-Lesser-Ramish 
chain embracing one hundred and sixty-eight 
houses. We take full advantage of this situ- 
ation. When we wera going to star Jackie 
t'oogan in "Peck's Bad Boy" we sent word 
throughout the chain to have. our audiences 
questioned as to their attitude toward. Jackie 
in 'Peck's Bad Bov.' The answers received 
were favorable. AVe made the picture. It 
proved a success. The same thing was done 
with 'Oliver Twist,' and with Coogan in 
'Circus Davs' adapted from the novel 'Tobv 
Tyler.' 

"Next in the 'popuar novel' line we had an 
opportunity to purchase the screen rights to 
the works of Harold Bell Wright. We looked 
over the book- of the publishers, which showed 
us the actual number of copies sold as fol- 
low-: 'When A Man's A Man," 1,400,000; 
•The Winning of Barbara Worth,' 1,800,000; 
•That Printer of Udell's.' 1,300,000; 'The 
Shepherd of the Hills,' 1,865,000; 'The Calling 
of Dan Matthews,' 1,210,000; 'Their Yester- 
days,' 1,100,000; 'The Eyes of the World.' 
L,325,000; 'Brian Kent,' (550,000 ; 'The Un- 
erowned King,' 200,000. The combined sales 
of all of Wright's books is 10,000,000 copies.- 
Add your theoretical five persons that read 
every book and you have 50,000,000 people. 

"All of this looked very good on paper. 
But it did not satisfy us. Again we sent 
queries to the managers of our theatres, who 
sounded out. their audiences as to Haro'd 
Bell Wright. Enthusiastic answers were re- 
ported, and so we began with 'When A 
.Man's A Man.' The success of this production 
is known. But it is not generally known that 
we . were very careful to make a thorough 
investigation before deciding to film the book. 





Billy Sullivan, of Leather Pushers Series Is Now 
Starring in Universal's new "Fast Steppers" series. 

Prom "The Four Horsemen" along through 
"Les Miserables," "The Covered Wagon," 
"Scaramouehe," "The Hunchback of Notre 
Dame," "Black Oxen," "Flaming Youth" and 
"When A Man's A Man" the picture based on 
a popular book has made money for producer, 
distributor, exhibitor. 



"Wild Oranges" Will Open 
atN. Y.Capitol 

Goldwyn's Second King Vidor picture, 
"Wihl Oranges," taken from the novel by 
Joseph Hergesheimer, will have its first show- 
ing in New York City at the Capitol Theatre 
beginning Sundav, March 2. 

The cast is a 'small one. Frank Mayo is 
seen in the role of John Woolfolk and Virginia 
Yalli in that of Millie Stope. The other three 
roles are acted bv Ford Sterling, Nigel de 
Biullier and Charles A. Post. 



"Covered Wagon" Enthuses 
Brussels Audience 

Cables received, by Joseph H. Seidelman, 
a-MMant manager of the Foreign department 
of the Famous Players-Lasky Corporation, 
tell of the opening of "The Covered Wagon'* 
in Brussels on Friday evening, February 15, to 
one of the most distinguished and enthusiastic 
audiences which has ever greeted a motion pic- 
ture in the Belgian capital. 

Tremendous interest was shown in the 
American picture by all cla-ses. according to 
the cable. 



Beaudine Will Direct New 
McDonald Picture 

William Beaudine has been engaged to J. 
K. McDonald to direct " The Goof," the 
first McDonald production to be made under 
the producers' new First National contract. 

The story will give equal prominence to 
Lloyd Hamilton ami young Ben Alexander. 
Violet Clarke is writing the adaptation of 
McDonald's original storv. 



Charley Chaplin in first scenes from his premier comedy for United Artists of the early gold rush in Alaska as yet untitled 



"Daughters of Today" Set 
for N. Y. Strand 

" Daughters of Today," the Rollin S. 
Sturgeon production, released through the 
Selznick Distributing Corporation, will have 
its New York premiere at the Mark Strand 
theater on March 2. 



March 8, 1924 



1079 



Priscilla Dean Signs for 
Hodkinson Series 

CONTRACTS were signed during 
the week for a series of Priscilla 
Dean pictures, by Charles R. Rogers, 
President of Priscilla Dean Productions, 
Inc., and Raymond W. Pawley. treasurer 
of the Hodkinson Corporation. 

The pictures will be produced in Los 
Angeles under the supervision of Hum 
Stromberg and negotiations have been 
started for two well-known Broadway 
stage successes and for a popular recent- 
ly puhshed novel. 

The pictures will all be elaborate soci- 
ety dramas pointed for the first run thea- 
tres. Actual production work will start 
by April first. 



Mormons Use "If Winter 
Comes" as Sermon 

"If Winter Comes," the William Fox 
special production adopted from A. S. M. 
Hutchinson's novel, has been used as a topic 
for many sermons in Mormon churches and 
schools according to a statement from the 
Salt Lake City exchange of Fox Film Cor- 
poration. This picture was selected for dis- 
cussion because of the high moral lesson 
"brought out in the story. 

This Pox special will be released shortly to 
South American theatres. An extensive com- 
baign has been prepared to put the picture 
over, especially in Brazil and the Argentine, 
■where the book lias not yet appeared. It is 
likely that the Spanish editions of "If Winter 
Comes" will be on sale in South America 
when the Fox picturization of the story is 
being' shown. 



George Ade Will Write 
Meighan Titles 

Arrangements have been made with George 
Ade to write the titles for Thomas Meighan's 
latest Paramount picture, "The Confidence 
Man." a story by L. Y. Erskine and Robert H. 
Davis. The picture is now nearing completion 
at the Famous Players Long Island studio 
lander the direction of Victor Heerman and 
"next month Mr. Ade will come from his 
Indiana home to work in the studio. 



Irene Rich Takes Lead in 
C. B. C. Production 

Irene Rich, who played the >ead in " Yes- 
terday's Wife." a recent C. B. C. picture. 
Will again take the lead in " Pal 0' Mine.*' 
the new C. B. C. production. 

Edward J. Le Saint, who will direct the 
picture is completing the final plans with 
Harry Cohn. 

The rest of the cast has nut yet been de- 
eided upon. 




Priscilla Dean and Hunt Stromberg Star and Di- 
rector, respectively, who will produce for the W. W. 
Hodkinson Corp. 

New Elaine Hammer stein 
Picture Delayed 

Owing to the illness of Roland West, super- 
vising director, work on "Driftwood," Elaine 
Hammerstein's new production for Truart 
Film Corporation which was to have started 
this week at the Goldwyn Studio, has been 
delayed for about ten days. 

"Driftwood," a novel by Albert Pavson 
Terhune, adapted for the screen by Mr. West 
and Willard Mack, is a drama of regenera- 
tion. R. G. Edwards will direct the produc- 
tion and all the sets are up on the Goldwyn 
lot awaiting the recovery of Mr. West. 

Walter Long, has already been cast for the 
"heavy" role and "Cissv" Fitzgerald has keen 
engaged to play the leading comedy role. The 
balance of the' cast is being selected. 



George Marion Jr. Signs as 
F. B. O. Title Writer 

George Marion, Jr., son of George Marion, 
noted as a character actor and stage director 
has been engaged by General Manager B. P. 
Fineman to serv? as head of the titling de- 
partment of the F.B.O. studios. 

Mr. Marion has served for a number years 
as title writer and film editor for some of 
the foremost producers. His father will be 
remembered as the father in "Anna Christie," 
which role lie created with high distinction 
in the original stage production of the play. 
Vouns: Mr. Marion is now engaged in titling 
the H. C. Witwer "Telephone Girl" series 
starring Alberta Vaughn. 



Lichtman Off to Coast to 
Confer with Laemmle 

Al Lichtman, general manager of exchanges 
for Universal, is on his Avay to the Coast to 
confer with Carl Laemim'e. Universal chief, 
now at "U" City, Cal. He will take advan- 
tage of his presence in the West to visit and 
inspect Universal's far west offices before 
returning to Xew York. In all. he expects to 
be gone from his desk in the Universal home 
office almost a month. 



T. N. T. GREAT STARS THERE. 
ASTOR, MARCH 29. 



Fox to Release Two Week 
of March 9th 



T 



HE Vagabond Trail," a William 
Fox star series attraction in 
which Charles Jones is featured 
and an Imperial Comedy "On the Job," 
will be released the week of March 9th 
by Fox Film Corporation. 

The latest Jones vehicle is adapted 
from the novel, "Donnegan" by George 
Owen Baxter. Doty Hobart wrote the 
scenario, and William Wellman directed 
the production. 

Marian Nixon, who was selected by 
the "Wampas"' as one of the "Baby 
Stars" of 1924, has the feminine lead op- 
posite Jones. The other principals in 
the cast are: Charles Coleman, Frank 
Nelson, George Reed, L. C. Shumway, 
Virginia Warwick, George Romaine, and 
Harry Lonsdale. 

The Imperial Comedy "On the Job" 
features the monkey stars who were last 
seen in "The Cowboys" and "School 
Pals." 



Famous Announces Changes 
in Sales Force 

The following appointments in the sales 
organization of Famous Players- Lasky Cor- 
poration are announced, effective immediately. 

John A. Hammell has been appointed dis- 
trict manager of District Xo. 2, with super- 
vision over the Xew York, Xew Jersev and 
Albany exchanges. 

J. J. Unger has been appointed manager of 
the Xew York exchange, succeeding Mr. Hum- 
mell. 

T. H. Bailey, until recently special repre- 
sentative in the Pacific Coast district, has been 
appointed manager of the Portland, Ore., ex- 
change, succeeding C. M. Hill, resigned. 



Russell Busy on Next for 
Lowell Productions 

L. Case Russell, author of " Floodgates," 
the picture Lowell Film Production, Inc., are 
now distributing, is hard at work on the con- 
tinuity of their next production, the working 
title of which is " Open Places." This is from 
an original story by Mrs. Russell which ap- 
peared in the People's Magazine recently. Mr. 
Lowell states that production on this picture 
will start in the Spring and that it will be 
ready for earlv fall release. 



Paramount Preparing for 
"Manhandled" 

Preparation are under way at the Famous 
Players Long Island studio for Gloria 
Swanson's next Paramount picture, "Man- 
handled," by Arthur Stringer. Allan Dwan 
will again handle the megaphone for Miss 
Swanson. So far no members of the east 
have been chosen. 




Constance Talmadge is featured in this latest First National release "The Goldfish" from which the above action stills were taken. 



1080 



Motion Picture A r e w s 



Exploitation Tieups Made 
for "Captain January' 9 

Principal Pictures Corporation promises 
to exhibitors unusual advertising, publicity 
and exploitation for Baby Peggy in " Cap- 
tain January." Among the co-operative ex- 
ploitation tieups with prominent merchants 
are the following: Baby Peggy doll, Baby 
Peggy underwear, Baby Peggy handker- 
chiefs," Baby Peggy writing paper, Baby 
Peggy hosiery, Baby Peggy books, Baby 
Peggy coats, Baby Peggy jewelry. 

Department stores tieups have been made 
with Lord & Taylor, Best & Co., James Mc- 
Cutcheon, the John Wanamaker stores, 
Bloomingdale Bros., Abraham & Straus, 
Frederick Loeser & Co., L. Bamberger, New- 
ark; Boggs & Bidd, Pittsburgh; Marshall 
Field & Co., Chicago; Hochschild, Kohn & 
Co., Baltimore; Popular Dry Goods Co., El 
Paso, Tex.; Strawbridge & Clothier, Phila- 
delphia; Westheimer & Danbe, Ardmore, 
Okla. ; I. Magnin & Co., San Francisco ; 
Ville de Paris, Los Angeles; Levy Bros. Dry 
Goods Co., Houston, Tex.; Smith-Kasson 
Co., Cincinnati, and stores of the United 
Dry Good Co. 



Warners Purchase Rights 
to "Dark Swan" 

Screen rights to Ernst Pascal's novel, 
" The Dark Swan," were secured this week 
by Warner Brothers, according to the an- 
nouncement from the home offices. This novel 
is a recent publication, its release being 
dated less than a month. 

This is the first title announced for the 
new 1924-25 production schedule, calling for 
20 pictures. 



Sales Meeting Develops 
Pep, Says Mooney 

Paul C. Mooney vice-president of the Hod- 
kinson Corporation now entour of the coun- 
try, reports that the first of the series of sales 
conventions held in Cleveland disclosed "more 
pep and enthusiasm among the Hodkinson 
field force than he had ever seen in any 
body of men during his motion picture ex- 
periences." 



"Beau Brummel" Premiere 
on Coast March 8 

tfr^EAU Brummel,'' the screen ver- 
1"^ sion of the Clyde Fitch play, goes 
into the California Theatre, Los 
Angeles, for its world and western pre- 
miere, on March 8. John Barrymore 
has the starring role. Arrangements 
have been made for an extended run in 
the Miller Theatre, after the first show- 
ing at the California. 

Warner Brothers are now negotiating 
for a theatre in New York for a special 
showing following the western pre- 
miere. 

In the supporting cast are Mary As- 
tor, Willard Louis, Irene Rich, Alec B. 
Francis, Carmel Myers, William Hum- 
phreys, Richard Tucker, Andre de Ber- 
anger, Claire de Lorez, Michael Dark, 
Templar Saxe, Clarissa Selwynne, Carol 
Halloway, James A. Marcus, Betty 
Brice, Roland Rushton, C. H. Chalde- 
cotte, John J. Richardson, F. F. Guenste, 
Kate Lester and Rose Dione. The di- 
rection is by Harry Beaumont. 




Highlights of the C. C. Burr production "The 
Average Woman" which was recently completed. 



"For Sale" New Corinne 
Griffith Picture 

Corinne Griffith's new First National Pro- 
duction will be "For Sale." George Archain- 
baud has been engaged to direct. Work will 
begin within two weeks. "For Sale" is an 
original story by Earl Hudson, production 
supervisor of First National Productions. 

The engagement of Archainbaud brings 
star and director again together for the first 
production since "The Common Law" in 
which Miss Griffith achieved conspicuous 
suews. 

A leading man for the forthcoming picture 
lias not been announced. 

Adolph Menjou will play the second male 
lead. The picture is produced by Corinne 
Griffith Productions, Inc. 



Brandt Queries Critics on 
New C.B.C. Stories 

Joe Brandt, president of the C. B. C. Film 
Sales Corporation has hit upon a plan to feel 
out public sentiment regarding stories before 
they go into production. Feeling that the 
critics throughout the country are in close 
touch with the public he is sending out a 
questionnaire to them asking for suggestions 
regarding ten stories upon which he has 
options. 

Bronx Exhibitors Held for 
Admitting Minors 

On complainl of the Society for the Pre- 
vent inn of Cruelty to Children, four ex- 
hibitors (if the I'.nmx, \va i vi n.'_;' examination, 
were held in $300 bail each for trial in Spe- 
cal Sessions. They are charged with admit- 
ting minors to their houses unescorted. 



Strongheart on Personal 
Appearance Tour 

Strongheart, assisted by Lady Jule, made 

his first personal appearance last week at 
Loew's Park theatre, Cleveland, in connection 
with his latest picture, "The Love Master," 
which is presented by Jane Murfin and 
Lawrence Trimble through Associated First . 
National Pictures, Inc. 

Lady Jule, another police do<r who appears 
in "The Love Master," accompanied Strong- 
heart and shared publicity honors with him. 
Returning to New York the two dogs almost 
immediately left for New England cities 
where they will repeat their personal appear- 
ances at first run theatres. Jack Peglar is 
i»i charsre of the exportation of the star 1 ; and 
they are accompanied w TTnvrv Trimble, 
veterinary and brother of Lawrence Trimble, 
director of "The Love Master;" M. M. Rinear- 
son, business manager; Mrs. M. M. Rinearson, 
secretary; and J. A. E. Burch, assistant 
trainer. 

"Potash, Perlmutter" Stars 

Sign for Nev) One 

"Potash and Perlmutter in Hollywood" is 
the title selected for the second vehicle in 
which Barney Bernard and Alex Carr will 
play the leads. 

An announcement from Mr. Goldwyn from 
T,os Ati^es states that h» has signed the two 
stars to enact the leading roles and that 
Frances Marion will again write the scenario, 
which will be an adaptation from "Business 
Before Pleasure" the Broadway stage success. 

No director has been announced as yet. 

Charles Ray Will Return to 
Former Type 

Charles Ray is said to be due to return 
to the coast in the near future to resume 
production for the coming season. It is 
said that his new pictures will be of the 
type that established him as a popular star 
in the past. He will discontinue the pro- 
duction of elaborate pictures such as " The 
Courtship of Myles Standish." 

"Woman to Woman" Booked 
for Broadway 

" Woman to Woman," the Selznick pro- 
duction starring Betty Compson, will have 
its first Broadway showing at either the 
Rialto or Rivoli on March 16, according to 
David R. Blyth, Selznick Director of Sales 
and Distribution. 



Vitagraph Sales Force to 
Name Likely Stories 

CLOSER cooperation between the 
sales force and the production de- 
partment of Vitagraph is the objec- 
tive upon which President Albert E. 
Smith and John B. Rock, general man- 
ager, are centering their efforts since 
the elevation of Mr. Rock to his new 
office. Suggestions from the sales or- 
ganization concerning plays and stories 
for pictures are to be considered in the 
selection of material for new productions. 

To stimulate the offering of likely 
stories and plays Mr. Rock has offered 
a prize of $100 to any emloyee of Vita- 
graph Inc., who submits the name of a 
play, story or novel that is accepted by 
President Smith for production. 



March 8, 1924 



[081 




^armel Myers, Anna Q. Nilsson and Adolnh Menjou in scenes from " Broadway After Dark," A Warner 
Brothers Production. 

Five from First National in March 

"Galloping Fish" and "Lilies of the 
Field" Are Among Forthcoming Releases 



Tourneur Signs De Roche 
for "White Moth" 

Maurice Tourneur has signed Charles De 
Roche, Paramount actor, to play an important 
part in M. C. Levee's, "The White Moth" in 
support of Barbara La Man- and Conway 
Tearle, already engaged. 

This marks the first appearance of De 
Roche in other than Paramount pictures since 
he was brought to this country ten months 
ago by Mr. Lasky. The acto"r's engagement 
with Tourneur is by special arrangement with 
the Lasky Studio." 

In "The White Moth," to be released by 
First National, Mr. De Roche will play the 
"heavy." 

The scenario for "The White Moth" is in 
the hands of Albert Shelby Le Vino, former 
Paramount scenarioist and actual "shooting" 
will be started at the United Studios in the 
near future. 



Work on "San Francisco" 
Gets Under Way 

Work started this week at the Grand 
studio, under the direction of Charles 
Swickard on the production of " San Fran- 
cisco." Julanne Johnston has the leading 
feminine role, with Josef Swickard and 
Francis MacDona'd in important parts. 




Trio of scenes from "Shadows of the East" a Fox 
Production featuring Frank Mayo and Mildred 



FIVE productions are to be issued by 
Associated First National Pictures, Inc., 
during March. All these pictures are 
included in the 1924 twenty. 

" Galloping Fish " supplies the broad 
comedy during March. It is a Thomas H. 
Ince production, featuring Sydney Chaplin, 
Louise Fazenda, Ford Sterling and Chester 
Conklin. Del Andrews directed. 

" Lilies of the Field," with a general re- 
lease date of March 16, will enjoy approxi- 
mately a hundred simultaneous first runs on 
that date it is claimed. It is the initial in- 
dependent production of Corinne Griffith 
and features Miss Griffith and Conwav 
Tearle. 

The John M. Stahl production " Why 
Men Leave Home" has also been assigned a 
March release. It features Lewis Stone, 
Helene Chadwick, Mary Carr and William 
V. Mong\ The picture is an adaptation of 
the Avery Hopwood's stage success of the 
same name. 

" The Enchanted Cottage " is a screen ver- 
sion of the romantic play by Sir Arthur 
Wing Pinero. May McAvoy is in the lead- 
ing feminine role opposite Richard Bar- 
thelmess. 

Constance Talmadge in " The Goldfish," 
which was only recently a Broadway stage 
success, completes the list of First National 
March releases. 

The cast, in addition to Miss Talmadge, 
consists of Jack Mulhall, Zazu Pitts, William 



Conklin, Jean Hersholt, Herman Krauss, Ed- 
ward Connelly and Amelia Pugsley. 



5. American Consuls See 
"Yankee Consul" 

As a considerable part of the action in 
"The Yankee Consul" is laid in South 
America all the South American consuls-gen- 
eral in New York were invited to attend A 
Spanish Day performance during the run 
of this Douglas MacLean attraction at the 
Central Theatre last week. 

Among the envoys who saw "The Yankee 
Consul" were Consuls-Gemeral Helio Lobo 
of Brazil; Eduardo Higginson of Peru; Gus- 
tavo Munizaga of Chile; Jorge Boshell of 
Colombia; Felipe Toboada y Ponce de Leon 
of Cuba, Eduardo Valasquez of Guatemala, 
Toribio Terjerino of Nicaragua, Belisario 
Porras, Jr., of Panama; Ernest Leys of 
Haiti, Leonilo Montalvo of Salvador, and 
Pedro Rafael Rincones of Venezuela. 



Continuity Complete for 
Santell Picture 

The continuity has been completed for the 
new feature to be produced for Film Book- 
ing Offices by Al Santell. Casting will begin 
this week. It is understood the lead will be 
played by George O'Hara, F.B.O. promoting 
him to stardom. 

Santell collaborated with Johnnie Grey on 
the continuity for the new starring vehicle. 
It is tentatively called "Fools in the Dark." 



1082 



Motion P i c t it r c X c w s 



Full Cast Completed for 
"Another Scandal" 



candal," 
Lois W 



LI. 



The casting of " Anot 
Cosmo Hamilton story in 
will be starred under the 
Griffith was completed this week. 

Holmes Herbert has been cast for the lead- 
ing role opposite Miss Wilson. 

Flora Le Bretton, English film star who 
made her debut in American films in J. Stuart 
Blaekton's " The Glorious Adventure," has 
been placed in the ingenue lead. 

Ralph Bunker, stage comedian, has been 
signed for the comedy lead. 

The fifth important role in " Another 
Scandal" is filled by Zeffie Tilbury, char- 
acter woman of the speaking stage and known 

"Mothers of -Men," "Clothes" and "Camille." 

The entire company with the exception of 
Lois Wilson are now in Miami, Florida, 
where production will be started at once. Miss 
Wilson will join the company as soon as her 
work opposite Rodolph Valentino in " Mon- 
sieur Beaucaire " is finished at the Famous 
Players' studio. 



Christie Offers Building 
Lot for Title 

Al Christie has offered an attractive prize 
to the employes of the Christie Comedy or- 
ganization for the best main title for the first 
Al Christie Special Feature, which is to be 
released through Hodkinson. The prize con- 
sists of a desirable building lot in the Christie 
tracl in the Westwood section of Los Angeles 
within a stone's throw of the new Christie 
Studio site. 

Beside the regular employes all transient 
actors who are working in current produc- 
tions are eligible to contest for the prize. 



Motion Picture Directors 
Elect Officers 

The Motion Picture Directors' Association 
at a recent meeting in Los Angeles elected 
officers as follows: 

Roy Clements, president; Harry Franklin, 
vice-president; Reeves Eason, technical direc- 
tor; Harold Shaw, secretary, and William P. 
S. Earle, treasurer. 



Arrow Contracts for New 
Series of Westerns 

Dr. Shallenberger announce-; thai Arrow 



lias contracted for the production of a series 
of 26 Western Features to be distributed in 
the independent market under the Arrow 
brand. 

The first of this series will be four starring 
Ben Wilson. In support will be such players 
as Marjorie Daw, Reed Howes and Yakima 
Canuck, the champion American cowboy. 



Marie Prevost, Monte Blue 
Sign with Warners 

CO-INCIDENT with the announce- 
ment of an even larger production 
schedule for the year 1924-1925 than 
the eighteen features outlined under the 
1923 program, comes word from the 
Warner Brothers studio that Marie Pre- 
vost and Monte Blue, whose contracts 
expired this month, have been signed to 
new contracts covering a period of years. 



Lubitsch to Direct Pola 
Negri for Paramount 

ERNST Lubitsch has been engaged to 
direct a picture starring Pola Negri, 
according to an announcement made 
by Jesse L. Lasky, first vice-president of 
Famous Players Lasky Corporation in 
charge of production. 

"The circumstances attending this en- 
gagement," said Mr. Lasky, "are unusual 
and give every indication that the next 
Lubitsch-Negri picture will show Miss 
Negri in a production that will enable her 
to duplicate the success she made in 'Pas- 
sion' and 'Gypsy Blood.' It has long been 
Miss Negri's wish to work once more un- 
der the direction of Mr. Lubitsch. 

"Mr. Lubitsch will begin work in the 
Lasky studio in June, following the com 
pletion of Miss Negri's next picture, 'A 
Woman of the Night,' which is to be di- 
rected by Dimitri Buchowetzki. 



Universal Will Release 
"Law Forbids" 

Universal is preparing to launch " The 
Law Forbids," a Universal Jewel produc- 
tion. It is the second feature which Uni- 
versal, in connection with the Stern brothers, 
has made, with Baby Peggy, the first being 
" The Darling of New York." 

" The Law Forbids " was written by Ber- 
nard McConville. Lois Zellner and Ford I. 
Beebe put in into screen form under Mc- 
Conville's direction. It was directed by 
Jesse Robbins. 

Robert Ellis has the leading male role. 
Elinor Faire plays the wife, and Baby 
Peggy, the child. 

Among others in the cast are Winifred 
Bryson, James Corrigan, Anna Hernandez, 
Ned Sparks, Eva Thatcher, Victor Potel, 
William E. Lawrence, Buddy Messinger and 
Joseph Dowling. 



Laura La Plante to Start 
"Relativity" 

Laura La Plante will begin work in a few 
days on her third starring vehicle at Universal 
City. It is an adaptation by Hugh Hoffman 
from a magazine story by Sophie Kerr, tenta- 
tively titled "Relativity." 

Robert Hill, who guided the filming of Miss 
La Plante's two previous starring productions, 
"Excitement" and "The Dangerous Blonde," 

In the supporting cast are, T. Rov Barnes, 
Lydia Yeamans Titus, Lucille Ricksen, Rolfe 
Sedan, James 0. Barrows, Hal Stevens and 
Jennie Lee. 



Herman Starr Returns to 
Warner Home Offices 



Herman Starr, one of the Wi 
executives, who has been actii 
manager at the west coast st 
past six months, returned this 
York, lie will remain at the ho 

With him, Mr. Starr brough 

l in- 1 John Barrymore, which m 
shown to a. group of Warner 
Starr reports activities at full 
west coast studios. 



lor the 

to New 



scently 
' star- 



Metro Studios Prepare for 
Coming of Ingram 

Preparations are now under way at the 
Metro studios in Hollywood to receive Rex 
Ingram who is e pected to arrive from 
Africa some time in March. Ingram is to 
finish his interiors for his new production for 
Metro, "The Arab" on the coast. 

Although Mr. Ingram has been away in 
Europe and in Africa these last six months he 
been in constant communication with 
the Metro studios and his emissaries have 
crossed and recrossed several times, bearing 
important information to Metro's staff of 
technical experts for the erection of sets, 
costuming, lighting arrangements and other 
important details. 

Most of "The Arab" Mr. Ingram filmed 
on location in northern Africa around Tunis 
in Algiers. Several important scenes will be 
filmed by IngTam in Paris on his way home 
and then with several members of his big 
European cast and with Ramon Novarro and 
Alice Terry who play the leading roles, he 
will return to this country and then to Holly- 
wood to complete the picture. 



Estelle Taylor Signs for 
Lead in "Wise Son" 

EsMle Taylor has signed contracts with 
Max Graf to play the feminine lead in "The 
Wise Son" by Charles Sherman, adapted 
to the screen by Hope Loring and Buddy 
Leighton, for Metro. 

Miss Taylor, who recently completed her 
portrayal of Mary, Queen of Scots, in 
Mary Pickford's "Dorothy Vernon of Had- 
- Hall" will appear under the direction of 
Phil Rosen, who directed the Roekett film 
" l he Life of Lincoln." 

The production will be staged in San Fran- 
cisco in the near future and Miss Taylor will 
i?ave for the northern city within the next 
few days. 



"Desert Rose" Next Harry 
Carey Feature 

Hunt Stromberg announces that the next 
Harry Carey feature for release through the 
Hodkinson Corporation will be an adaptation 
of Shannon Fife's " Desert Rose " with Vir- 
ginia Browne Faire in the leading feminine 
role. 

The adaptation was written by L. V. Jef- 
ferson and Doris Dorn. The picture will be 
produced under the personal supervision of 
Hunt Strombersr. 



House Would Tax Theatre 
Admissions Over 50 Cents 

THEATER admissions above fifty 
cents w.ll pay one cent on every ten 
cents or fraction thereof, under the 
Garner rates adopted Tuesday by the 
House in Committee of the Whole. Rep- 
resentative Rainey, Illinois, offered several 
amendments reducing admission tax on 
Chautauqua, legitimate theaters, two-a- 
day films and concerts. All were de- 
feated, including his proposed cut in tax 
of 5 per cent in place of 10 per cent levy, 



March 8, 1924 



1083 



Ince Troupe Sails for 
Tahiti Scenes 

An Ince troupe of actors, cameramen and 
technicians are on the high seas bound for 
the island of Tahiti, where they are going to 
film scenes of native life for incorporation in 
the Thomas Ince production of "The Marriage 
Cheat," which had been temporarily titled 
"Against the Rules." 

Director John Griffith Wray, who is just 
Completing the shooting of the main dramatic 
■eouencs rf tb° oie f, ir? >n 0a'ifo v nia. con d 
not spare the time for the long sea voyage, 
and so he deleea'ed his assistant, A. F. Eric- 
son, to take charge of the expedition, while 
he completed work with Leatrice Joy, Percy 
?'armcnt and Adolph Menjou, featur? 
Bayers. 

Six weeks of travel to and from the location 
-will allow the company twenty-five days to 
spend on the island. "The Marriage Cheat" 
-will be a First National release. 



"Fighting Coward" is New 
Paramount Title 

"The Fighting Coward" will be the final 
tital under which the latest James Cruze pro- 
duction for Paramount, filmed as "Magnolia," 
will be released, according to Jesse L. Lasky, 
who is now in Xew York. 

"The Fighting Coward," which was 
adapted to the screen by Walter "Woods from 
Booth Tarkington's stage play, was filmed 
partly at Natchez, on the Mississippi River, 
and partly in the Paramount West Coast 
studio. Featured in the picture are Ernest 
Torrenee. Mary Astor, Cullen Landis, Noah 
Beery and Phyllis Haver. 



"Unknown Purple" Booked 
for Broadway 

"The Unknown Purple," Roland West's 
production of his own stage play, made by 
Carlos Productions for Truait Film Corpora- 
tion, will have two full-week showings on 
Broadway. The picture is scheduled to play 
a premier run in the metropolitan district at 
the Capitol Theatre during the brginning of 
■arch. 



Moving Pictures Advertise 
Baseball Club 

The Kansas City American Association 
Baseball club arranged a deal with Pathe 
this week, which is considered a " gilt-edge " 
-advertising plan. The club left Wednesday 
night for the Pacific coast to do spring 
training. 

A reel, consisting of 200 feet of " cut- 
outs " of the high spots of the 1923 Reason 
with the ball club, taken at various times 
last summer, will precede the club a week in 
each of the towns where exhibitions are 
scheduled to be played, creating advance in- 
terest on the part of fans. 



Robert Vignola becomes 
Own Producer 

Robert G. Vigno'a has entered the ranks of 
producers on his own, according to advices 
received. He has purchased the rights to 
Louis Joseph Vance's new novel, "Mrs. Par- 
mour." which will be his first picture. Other 
production plans have not yet been announced 
by Vignola. 




Edward Earl, President of Nicholas Power Co., who 
has just returned from Atlantic City greatly improved 
in health. 

Exploitation, Publicity Reor- 
ganized by Pathe 

A reorganization of the Pathe Exploitation 
and Publicity Departments was effected this 
week in accordance with plans recently per- 
fected by Elmer Pearson, Vice-President and 
General Manager of Pathe Exchange, Inc. 

Under the plan of reorganization adopted, 
the exploitation and publicity departments, 
which have been amalgamated during the past 
two years, will hereafter be conducted as 
distinct units, the exploitation department 
coming under the supervision of P. A. Par- 
sons, Advertising Manager for Pathe, and the 
publicity department functioning as a separate 
unit. Arthur M. Brilant has been named 
Exploitation Manager, and E. F. Supple has 
been appointed Publicity Manager. 

Australia Officials Aid 
Paramount Month 

The Paramount organization in Australia 
launches a picture drive March 1 which will 
continue through the month. It has the co- 
operation of leading picture houses and has 
been officially declared in a proclamation by 
the acting Premier of Australia, Dr. Page.* 
The Premier of New South Wales also pro- 
claimed for Paramount's First Greater 
Movie Season, as did the Mayor of Sydney. 

Window displays, parades, balls, ' lobby 
displays and beauty contests have been 
planned in all parts of the country bv ex- 
hibitors. 

Laura La Plante Starring 
Vehicles Mapped Out 

After four years at Universal City, Univer- 
sal has decided to star Laura La Plante. A 
whole line of starring vehicles has been 
mapped out for her. The latest one is Sophie 
Kerr's Saturday Evening Post story called 
" Relative Value," which' has just gone into 
production at Universal City under the studio 
title, " Relativity." with a cast which includes 
T. Roy Bams, Lucille Rickson and Lydia 
Vepmans Titus, under the direction of Bob 
Hill. 



Universal Picture Will 
Open on Bowery 

Among the openings of next week will be 
that of "Fool's Highway," the Universal- 
Jewel in which Mary Philbin makes her first 
stellar appearance following her success in 
'•Merry Go Round." This opening will be 
unique in many respects. Instead of opening 
it at one of the big Broadway houses, Uni- 
versal will open it on the Bowery. Through 
the courtesy of Frank Koren and Albert S. 
Goldberg, proprietors of the Atlantic Garden 
at No. 50 Bowery, the Universal will hold the 
world premiere of its picture on Friday night. 
Feb. 29, within a block of the corner on the 
Bowery where the great majority of the action 
takes place. 

Senator James J. Walker will be master 
of ceremonies of the occasion and Governor 
Smith, one of the best known products of the 
Bowery, will make an address. 

Hepworth Plans Campaign 
for Productions 

James Di Lorenzo, general manager and 
R. T. Cranfield, president of the American 
offices of Hepworth Productions Inc., are 
baring prepared an exploitation campaign for 
all Hepworth productions, the first of which, 
"Comin' Thro The Rye" will be given a 
special Broadway presentation. 

A special news bureau and exploitation 
department has been installed by 'Messrs. 
Cranfield and Di Lorenzo, with Jesse Weil 
having been especiallv engaged to handle this 
particular work. Mr. Weil was formerly 
connected with the Universal and Film Book- 
ing offices and has handled some of Broad- 
way's biggest picture successes in special ex- 
ploitation. 

The New Hepworth campaign department 
has a national new service whereby it is 
said to supply more than 300 papers with 
stories, photographs, interviews, in fact all 
articles of a readable nature concerning Hep- 
worth films. 

Otto Kiminik Resigns Post 
with Universal 

Otto Kiminik. for two years in charge of 
the foreign publicity section of the publicity 
department of the Universal Pictures Cor- 
poration, has resigned to go with the Ex- 
celsior Publishing Company, publishers of 
"Excelsior Cinema," as business manager. 

"Excelsior Cinema" is a new Spanish 
motion picture trade magazine "to be pub- 
lished in the United States. 

Paramount Art Manager to 
Join Benedicts 

The marriage of Miss Rose Rispoli. daugh- 
ter of Mr. and Mrs. Michael Rispoli, of New 
Rochelle, and Vincent Trotta, Art Manager 
of Famous Players-Lasky Corporation, will 
take place Thursday, Februarv 28. at 6 p. m„ 
at the Reformed Church. Flushing, L. I. The 
wedding ceremony will be followed by a re- 
cepton at the Flushing League Building. 

Le Baron will Supervise 
Paramount Units 

William Le Baron has resigned from Cos- 
mopolitan and will supervise two producing 
units for Paramount at the Long Island 
stud"os. He will work with Julian Johnson 
and E. Lloyd Sheldon. 



10S4 



M o tio n P i ctur c News 



YYfHILE public 
been rather 



libraries as a whole have 
generous in helping the 
cause of exploitation along on photoplays 
adapted from books, the Cleveland Public 
Library has recently gone a step farther than 
most. 

This development m Cleveland is a testimonial to the increasing ] 
co-operation between the Screen and the library. 

It has inaugurated a system of using posters and stills of such films j 
as meet its requirements or displays of connecting books. When a 
picture presents itself that has ramifications in history, travel, biography 
or general literature, the library utilizes stills, posters and book covers. 

Mrs. Ina Breevoort Roberts, in charge of the Cleveland Puolic i 
Library publicity, explains that "the Library is guided by a very 
definite policy of its own — the film so featured must measure up to 
a certain ethical and moral standard and must have book connections, i 
By book connections I do not mean merely that the film must have j 
been made from a book ; such films are sometimes not featured because j 
the Library has already a larger demand than can well be supplied, j 
By book connections I mean primarily history, travel, biography or j 
literary books, and so on." 

Two recent pictures given such co-operation are "Where the North 
Begins" and "Beau Brummel". Although the former is not a book 
adaptation, it was tied up with books dealing with the far North. 



'"THERE is no more striking evidence of the world wide spread of 
exploitation and aggressive methods of showmanship than the in- 
creasing number of photographs which come to the NEWS from 
foreign parts. China, Japan, India, Sweden, England, Australia, 




TOUR IDEA 



On the back of the envelope is a sticker in red: Whoever You Are? 
Whatever You Are? Wherever You Are? "Thy Name is 
Woman." 

Inside is a letter reading: 

"Dear Madame: Whoever you are, whatever you are and 
wherever you are, you are a WOMAN, and because of your sex, 
your daring and banditry has afforded you as much space in the 
metropolitan daily newspapers as the "tea pot oil scandal" in Wash- 
ington and other important news events of the day. You have baffled 
the police and the authorities by your cleverness and cunning because 
you are a WOMAN and your activities have been the talk of New 
/ork and Brooklyn. 

"Because you are a WOMAN, you stand out in bold face type 
alongside the bevy of gunmen, thugs, pickpockets, confidence men and 
other characters of the underworld who operate just as cunningly as 
you do every day in the week in the city of New York with very little 
ever heard of their plunder. This only goes to prove that the world 
today pays attention to WOMAN first, last and always. 

"A marvelous example of the power of your sex will be presented 
at the Lyric theatre on Monday evening, March 3rd, for the first 
time on any screen. (Then follows a paragraph of sales copy on the 
picture) . 

"The management of 'Thy Name is Woman' is anxious to have 
your impression of this picture and is willing to pay you the sum of 
$200 in cash, in any shape, manner or form you desire, if you wilj 
write your 300 word impression of what you think of 'Thy Name is 
Woman.' You must have your review at the Lyric theatre box 
office no later than March 7th. Remember the picture opens on 
March 3rd, at 8:30 sharp. " 

With the widespread interest in this unique character, this throw- 
away was pretty certain to be read and talked about. 



standing in the entrance. 

Java — all of these countries and more have been represented in these 
pages recently. 

One of the latest to be received is the accompanying photo of an- 
other theatre abroad where MOTION PICTURE NEWS goes 
each week, the Metropol theatre in Copenhagen, Denmark. 

Standing in the entrance will be seen Sofus Madsen, one of the 
leading theatre owners and showmen of Denmark. On the side 
of the house will be seen a sign, in Danish, for "The Isle of Lost 
Ships." 

One of these days, we predict that American showmen will be 
getting ideas from their foreign contemporaries. 

* * * 

A theatre is only the lengthened shadow of its manager. 

* * * 

T T is only a few weeks since Marc Lachmann took up his duties ex- 
*■ ploiting "Thy Name is Woman," which is to open at the Lyric 
theatre, New York City, shortly, but he has already come through 
with several characteristic timely stunts. 

His most recent is based on a feminine bandit just now occupy- 
ing the front page attention of New Yorkers, known as the Bob- 
Haired Bandit. The stunt consists of a throwaway in the form of a 
letter. On the outside of the envelope is the line: An Open Letter 
to The Bob-Haired Bandit. Has She the Courage to Answer? 



It's a wise director ivho takes the pains to pose good, dramatic stills. 
*• * * 

STAKING advantage of the influx of pictures based upon famous- 
* books, the Public Service and Educational Department of the 
Crandall theatre, Washington, D. C, of which Harriet Hawley 
Locher is director, has just sent out a letter to its mailing list bearing 
on this and carrying other helpful propaganda. 

Accompanied by a Grosset & Dunlap circular listing recent lead- 
ing book adaptations, the following letter was sent out: 

"For some time I have been considering the advisability of send- 
ing out an occasional letter to my 'special mailing list.' It will 
soon be two years since that service was started and I am eager to- 
know whether it has been of any real value to you, whether you get 
more enjoyment from the pictures, and are analyzing them and pick- 
ing those you go to see as you would the books you read. 

"Motion pictures means so much in the life of every community 
today that no one can afford to close his mind against them. Preju- 
dice is a stumbling block to progress. The rapidity of their develop- 
ment along educational lines alone must convince anyone, however 
skeptical, of the necessity of getting a better understanding of this- 
great visual medium of world entertainment and world communi- 
cation. 

"It is the public's understanding and appreciation which will 
eventually lift the motion picture to its true position in the world of 
artistic achievement. As truly as motion pictures are the greatest 
educational factor ever given to the world, the day will come when 
they will fill a recognized pace in the artistic field. 

"The children of Washington who are now having visual instruc- 
tion through government films in the Crandall neighborhood theatres 
are learning how to study from the screen. They are acquiring 
quickness of observation and are learning to concentrate; their imag- 
ination is stimulated and naturally their fluency of expression, both 
written and oral, is increased. They will be the critical and appre- 
ciative audiences of the future. They will demand a high standard 
of production and the lessons of the screen will have a decided in- 
fluence on their choice of their vocation in life. 

"There has been a marked change in production during the past 
two years. The industry has met the demand of the public for 



March 8, 1924 



1085 



AND OURS 



'better pictures' by putting out an astonishing number of pictures 
made from books by standard authors. After their screen production 
the demand for books of prohibitive price, for the majority, has 
grown so great that they are now coming out in popular priced 
editions within the means of all. An enlarged reading public is thus 
created, as well as additional revenue for the author. 

"The accompanying list of books that have been screened may 
be of service to you should you ever discuss the pictures that were 
produced in 1922-23." 

* * * 

"T HERE is perhaps nothing that creates more general interest 
in motion pictures locally than the stunt of filming civic events. 
This is not always possible for the exhibitor, although most cities 
of any size have at least one cameraman today, and the results 
usually well justify the expense. 

A recent example of the interest excited by this idea was f". - 




of the Bey Scout Roundup and Circus 
the Industrial Department of Rothacker. 

nished in St. Louis, where the Boy Scouts staged a mammoth Ro .'na- 
up and Circus. It was a citywide event, with more than 5,000 
scouts participating. 

The Rothacker Film Company accordingly sent a crew to it. 
Louis, including William Abbe and Charles Geis as cameramen 
and St. Louis citizens were given new sidelights on the taking o 
The Scouts went through their paces while the cameras ground away, 
and St. Louis citizens were given new sidelights on the taking c 
i:,uticn pictuies. 



What about your children's matinees: 
money, but they pay big dizidends. 



They may not gross a lot of 



I IKE a newspaperman, a theatre manager must be ever alert to 
*-* take instant advantage of every "break," whether it be a bank 
robbery which he can tie up with a crook picture, or a sudden change 
in the weather. 

Which is by way of saying that Manager C. D. Stanbaugh of the 
Pastime theatre, Cornelia, Ga., is such an exhibitor. Recently, when 
he was playing "Smilin' Through," a sudden rain storm came up and 
threatened to ruin matters completely. In the large cities, a rain fall will 
often drive shoppers indoors, and fill the theatres in consequence. 
That was not the case in Cornelia, and Manager Stanbaugh was 
forced to work fast. 

He got in touch with the printer, and within an hour boys were 
distributing bills in the residential district with the word "Rain" in 
big type at the top and sides, and the message that Cornelians couldn't 
afford to miss the picture "even if it is raining." 

It proved to be one of those timely stunts that turn defeat into 
victory, and the psychological effect was excellent. 



\/f ORE and more is the national tie-up be- 
coming a staple feature of exploitation. 
The advantages in its favor are many. 
In many cases, the manufacturer will issue 
elaborate display material for the dealer, and 
the theater is provided with a much better 
sales argument in obtaining the merchant's co-operation. 

One of the most recent of these is the Humming Bird Hosiery 
hook-up on " The Humming Bird," and Leon J. Bamberger, who 
is handling the film company's end of the stunt, reports that it is 
bringing in the desired results. H. Walter Fred, president of the 
hosiery mills, has notified him that plans are nearly completed for 
a co-operative advertising campaign wherever there is a Humming 
Bird dealer. 

In Chicago, Ed Olmstead, of McVickers' theater, persuaded Man- 
del Brothers to take a full-page ad on. the hosiery and the photoplay, 
and 40 extra girls were put on in the hosiery department. Further 
co-operation was given in the house organ published by McVickers, 
tying in with the stunt. 

Another theater to utilize the hook-up to advantage is Loew's 
Palace at Memphis, where Howard Waugh arranged with Low-en- 
stein's department store for co-operative advertising and window dis- 
plays. 

Tie-ups on this scale unquestionably work to the advantage of both 
parties concerned, and are helping to put exploitation on a sounder 
. ad more adequate basis. 

A T last a rival to the Jackie Coogan impersonation contest has 
appeared — the "Black Oxen" street ballyhoo. In every ham- 
let, ■ apparently, where this picture holds forth, the exhibitor man- 
ages by some dodge to produce a pair of dusky oxen to parade the 
streets. 

Unfortunately, black oxen are about as common as the provercial 




HDnd printed "Black' Oxen" used in Los Angeles as a street stunt on the First 
National picture. 

hen's teeth, and many a manager is forced to lie awake nights won- 
dering where they arc coming from. 

Such managers need lose no more sleep, for the solution of the 
difficulty has been found. When the picture opened at Loew's State 
theatre, Los Angeles, Manager Bill Knotts of the local First 
National exchange arranged to have black oxen convey the print 
from the exchange to the theatre, through the busiest traffic. 

The idea was a good one, but no oxen of a suitable shade were 
forthcoming. Then — the inspiration — and Knotts arranged with J. 
L. Johnston of the Frank Lloyd unit to spray two docile steers with 
a solution of lamp black water color. They were then hitched to 
a cart and drew the print to the theatre, where Manager John P. 
Goring and Dick Spier, ad man, awaited the delivery. 

The paint used was non-poisonous and the stunt was therefore en- 
tirelp humane. Just what would have happened if a rain storm had 
come up during the delivery, must remain a matter of conjecture. 



1086 



M otion P i c t it r c N 




NEW YORK CITY 

Capitol I lieatre — 

Film Numbers ■ — Scaramouche 

(Metro), continued. 
Rivoli Tlieatre — 
Film Numbers — Song of Love 
(First Nat'l), Rivoli Pictorial, 
Sword Dance and Egyptian 
Dance (Phonofilm), Oh, Girls 
(Educational). 
Musical Program — "Bacchanale" 
from "Samson and Delilah" 
(Overture), "Orientals" (Vocal 
and Dance Number), Prologue 
from "I Pagliacci" (Baritone 
Solo). 
Rialto Theatre- 
Film Numbers — Shadows of Paris 
(Paramount), continued from 
Rivoli. 

Mark Strand Theatre — 

Film Numbers — The Hunchback 
of Notre Dame (Universal), 
continued. 

Cosmopolitan Theatre — 

Film Numbers — Yolanda (Cosmo- 
politan), continued. 

Cameo Theatre — 

Film Numbers — When a Man's a 
Man (First National), continued. 

Gaietv Theatre - 

Film Numbers — The Dramatic Life 
of Abraham Lincoln (Rockett). 

Geo. M. Cohan Theatre — 

Film Numbers — The Ten Com- 
mandments (Paramount), con- 
tinued. 

Lvric Theatre 

Film Numbers — The White Sister 





(Metro), continued. 
Criterion Theatre — 

Film Numbers — The Covered 
Wagon ( Para mount') . continued. 

LOS ANGELES 

Loew's State Theatre — 

Film Numbers — Her Temporary 
Husband (First National), Sing 
'Em Again (Educational), Pic- 
torial Review (Pathe). 

Musical Program — "The Bohemian 
Girl" (Overture), "Chauve Sou- 
ris of 1924" (Musical Comedy) 
Knickerbocker Syncopators. 

Grauman's Metropolitan The- 
atre — 

Film Numbers — The Fighting 

Coward (Paramount). 
Musical Program — "In Jazzland" 

(Overture), Prison Novelty Jazz. 
Chine's Theatre- 
Film Numbers — Richard the Lion 

Hearted (Allied P. & D.), Fox 

Musical Program — "Raynjond" 
(Overture). 

Pantages Theatre — 

Film Numbers — On the Banks of 
the Wabash (Vitagraph). 

Musical Program — Vaudeville. 

Hillstreet Theatre — 

Film Numbers — Jack O' Clubs 
(Universal). Borrowed Trouble 
(F. B. O.), Cap'n Kidd (Serial), 
International News, Aesop Fable 
(Pathe). 

Musical Program — Vaudeville. 
Grauman's Hollywood Egyp- 
tian Theatre — 

Film Numbers — The Ten Com- 
mandments (Paramount) contin- 
ued. 

Grauman's Million Dollar The- 
atre — 

Film Numbers — The Humming 

Bird ( Paramount 1 , continued. 
Musical Program— Overture from 

"Mignon" and Film. 
Grauman's Rialto Theatre — 
Film Numbers — The Marriage Cir- 
cle (Warner Bros.), continued. 
Criterion Theatre- 
Film Numbers — Scaramouche (Me- 
tro), continued. 
Mission Theatre — 
Film Numbers — The White Sister 

(Metro), continued. 
Musical Program — "Kamenoi Os- 

trow" (Orchestra). 
Tally's Theatre- 
Film Numbers— When a Man's a 
Man ( First Nat'l), My Friend 
(Educational). 
Musical Program — Vaudeville. 
California Theatre 
Film Numbers — The Great White 
Way (Cosmo), Magazine News. 
Musical Program— "Light Cavalry" 
(Overture), "Serenata" (Orches- 

Miller's Theatre- 
Film Numbers— Through the Dark 

(Cosmo), Uncensored Movi-s 

(Pathe). 



Another Big Joy Bill! 



M-LMN Mr 





CHICAGO 



Art ad on "The Eternal City" 
(First Nat'l) used by the Palace 
theatre in Dallas newspapers. 



ioago Theatre — 

Film Numbers — The Wanters 



When -The Yankee Consul" (Assoc. 

Exhibs.) played at the Capitol theatre, 
Detroit, this art ad was used. 
(First National). 

Musical Program — Syncopation 
Week, 1. Marion Harris and Lou 
Handman, 2. Irving & Jack Kant- 
man, 3. Rita Owin, 4. Jimmy 
Dpnn, singing Comedian, 5. "1924 
American Beauty Ballet," 6. Ti- 
voli Syncopators, 7. Mack & Long, 
dancers, 8. Chicago Theatre Sym- 
phony Orchestra, and 9. Jesse 
Crawford at the organ. 

Tivoli Theatre — 

Film Numbers — Why Worry, 
(Pathe) Captain Kleinschmidt's 
Polar Adventure ( S. R.) Weekly 
(Universal). 

Musical Program — "The Fortune 
Teller" (Overture) "Ritz Quar- 
tette," (Specialty) Roy Dieterich, 
singing selected numbers (Spec- 
ialty) "The Medley," (Organ 
Solo) Walter Pontius, singing se- 
lected numbers (Specialty) . 

Riviera Theatre — 

Film Numbers — Going Up (Asso- 
ciated Exhib.). Weekly, (Pathe) 
Topics of the day (Pathe). Scenic. 

Musical Program— "II Travatore," 
(Overture) "The Great Lovers," 
(Presentation) Prologue to fea- 
ture. 

Roosevelt Theatre — 

Film Numbers — Scaramouche (Me- 
tro). 

Woodlawn Theatre- 
Film Numbers — West Of The 
Water Tower, (Paramount) 
News Weekly, (Pathe) Topics of 
the Dav. (Pathe) Exit Caesar, 
(Educational). 
Musical Program — "Orpheus," 
(Overture) "L'Encore," duet for 
Flute and Clarinet, (Specialty). 
McVicker's Theatre — 
Film Numbers — The Next Corner 
'Paramount) News Weeklv 
Pathe) Plastigrams, ( Educational ) 
Smile Please, (Pathe). 
Musical Program — "Mignon," 
(Overture) "By Lamplight," 
''Presentation) "When Lights Are 
Low and " Linger Awhile," (Or- 
gan Solos) "Popularity," . (Pre- 



sentation). 
Stratford Theatre — 

Film Numbers — West Of The 
Water Tower (Paramount) News 
Weekly, Picking Peaches- 
(Pathe). 

Musical Program — "The Fortune 
Teller," (Overture) Lester Cook 
and Burns, ( Specialty ) "Morning. 
Noon And Night In Englewood," 
(Organ Solo) "Marche Militaire," 
(Piano). 

Randolph Theatre — 

Film Numbers — Thru The Dark 
(Cosmo) International News 
(Universal) The Leather Pushers 
(F. B. O.). Something For Noth- 
ing, (Universal). 

Monroe Theatre — 

Film Numbers — The Shadow Of 
The East, (Fox). 

Woods' Theatre — 

Film Numbers — The Ten Com- 
mandments (Paramount). 

( trpheum Theatre — 

Film Numbers — A Woman Of Paris 
( United Artists). 

INDIANAPOLIS 

Circle Theatre — 

Film Numbers — Anna Christie 
(First National) Ride 'Em Cow- 
boy (Educational) International- 
News. 

Musical Program — "Mile Modiste" 
(Overture.) 

Colonial Theatre — 

Film Numbers — Woman to Woman 
(Selznick) Captain Kidder 
(Pathe) Pathe News. 

Musical Program — American Har- 
monists and Melody Sextette 
playing popular selections. 

Apollo Theatre — 

Film Numbers — The Virginian 
( Preferred) Jus' Passin' 
Through (Pathe) Fox News 
Weekly. 

Musical Program — "Where the 



9Mey a 11.12 13.1 50.5.-W,5307 20 910 
ROW. SYNCOPATORS on tie Sofa s.sr»9 10 



Of "Hate Story 
ds netv a/icu 
dear eo t/ouas l 
your ■ 




H \NVIIF SWEET EPMUND LOWE , 



PAULINE STARKE , HOBART 8OSW0RTH 
\% l« Coldu't/i's Oe/gova Cat Spectacle ~^£> 

IN THE PALACE 
Of THE KINO? 

frorritJic classic novel by F ManatLCr4*ft)nL. 



Newman' 8 Royal theatre, 
# City, imed this dixylau to an- 
cd -In the Palace of the Kiivj" 



March 8, 1924 



1087 



Musi 



Lazy Dasie Grows," "Mindin 1 My 
Business" (Vocal, i 

BROOKLYN 

Mark strand J heatre — 
Film Numbers — "Twenty - one" 
(First N^tio"- 1 ') Topical Review 
(Selected) "Among the Missing" 
(Pathe). 

Musical Program— Selections from 
"La Boheme" and "Mme. Butter- 
fly" (overture) "Pace, Pace," and 
"Kiss Me With Your Eyes", (so- 
prano solo) "Don Juan Serenade" 
(Spanish presentation in costume 
with bass soloist and premiere 
danseuse) Jules Berkin and his 
Rosemont Orchestra (syncopated 
numbers) "By the Brook" (organ 
recessional ) . 

MILWAUKEE 

3trand 1 heatre — 
Film Numbers — Painted People 
(First National), Neck to Neck, 
(Educational), Current Events 
(Kinograms), Nature's Handi- 
I work (Yitagraph). 

:al Program — "The One I 
e Belongs to Somebody Else" 
(Overture and Solo). 
\lhambra Theatre- 
Film Numbers — Song of Love 
(First National), Hang On (Uni- 
versal), Current events (Interna- 
tional News), Fun from the Press 
(Hodkinson). 
Musical Program — "When the 
Sands of the Desert Grow Cold" 
(Solo), "William Tell" (Over- 
ture). 
Merrill Theatre- 
Film Numbers — Name the Man 
(Goldwyn), ' One Cylinder Love 
(Pathe), Current Events ( Pathe). 
Musical Program — "Watchin' the 
Moonrise" (Solo and Stage nov- 
elty). 

Sarden Theatre — 

Film Numbers — Sporting Youth 
(Universal), Some Nurse (S. R.) 
Current Events (Fox), Fun from 
I the Press (Hodkinson). 
I Musical Program — "The One I 
I Love Belongs to Somebody Else" 
I (Solo) "Morning. Noon and 
I Night" (Overture), "Roses of Pi- 
| cardy" (Solo). 

Rialto Theatre — 

"ilm Numbers — The Way of a Man 
I (Pathe), Current Events (Kino- 
I grams). 

I Princess Theatre — 
]Film Numbers — Riders of the Law 
I (S. R.) ; Second Half; Tess of 
I the Storm Country (United Ar- 



WASHINGTON 

Metropolitan Theatre — 

Film Numbers — The Love Master 

| (First National), Current Events 
(Pathe). Herman, the Great 
Mouse- (Pathe). 

Vlusical Program — Jan Garber's 

] Orchestra. 

I Palace Theatre — 

I Film Numbers — The Next Corner 
(Paramount) Aggravating Papa 
(Educational), Current Events 
(Pathe) Topics of the Dav 
(Pathe). 

[Musical Program — "II Guaranv" 

(Overture). 
Rialto Theatre— 
|FiIm Numbers — Daddies C Warner 
I Bros.) Current events (Fox and 
I Musical Program— William Robvn, 



UONES'LINICK 6^SCI-ldEF-EP»_> 
m W STOTC a+ MONROE. 

\J ConfJwgg£jrwn 8:30A.M. 

WOMAN 
of PARIS 

Ptoturinq 

UJritten end Directed 6<J 

CHARIER 



ow. One more 



Charles Chaplin "^1 



The Xeic Orpheum, Chicago, used 
this art and tape ad on ".1 Woman 
of Paris" (United Artists). 
Kinograms) Smithy (Universal), 
tenor, in repertoire. 
Columbia Theatre — 
Film Numbers — The Stranger 
(Paramount) Current Events 
(International) Southbound Lim- 
ited. 

Musical Program — "Finale Fourth 
Symphony" i Overture ) . 



NEWARK 



Branford Theatre — 

Film Numbers — Painted P& 
(First National), Lonesome ( 
ucational). Topics of the 
(Pathe). Branford Re\iew 
E vents < Selected). 

^Musical Program — "Plain 
Painted People" (Prolog 



"Love's Old Sweet Song' (Con- 
tralto Solo), "June is the lime ;"or 
Roses" and "Lindv Lou' (So- 
prano Solos), "Creme de K 

Crfme" rOvertnrr) 

KANSAS CITY 

Newman Theatre — - 

Film Numbers — The Heritage of 
the Desert (Paramount) New- 
man News and Yiews (Pathe and 
Kinograms.) 

Musical Program — "The Newman 
Revue of Song Hits of 1923" 
(Overture) in "Covered Wagon 
Days" (Singing Orchestra) Re- 
cessional (Organ Solos.) 

Liberty Theatre — 

Film Numbers — Rosita (United 
Artists) continued. International 
News Pictorial, Leather Pushers 
(L T niversal.) 

Musical Program — Selections 
(Overture) Helen Swan (So- 
prano) Recessional (Organ 
Solos.) 

Royal Theatre — 

Film Numbers — The Virginian 



(Schulberg) Royal Screen Maga- 
zine (Pathe and Kinogram.) 

Musical Program — Syncopators in 
Program of Popular Hits (Over- 
ture) Recessional (Organ Solos.) 

Mainstreet Theatre — 

Film Numbers— Hell's Hole (Fox) 
Fox and Pathe News. 

Musical Program — Popular Selec- 
tions ( Overture ) Recessional 
(Organ Solos.) 

Pantages Theatre — 

Film Numbers — The Eagle's 
Feather (Metro) Pathe News. 

Musical Program — Selections 

(Overture) Recessional (Organ 

S..l,,s. I 

ST. LOUIS" 



Missouri Theatre — 

Film Numbers — The Stranger 
(Paramount) Missouri Magazine, 
Comedy. 

Musical Program — "The Light 
Cavalry" (Overture, "My Hope 
Chest"' and "Who's Issy Is He" 
(Organ) "Linger Awhile," "Ma- 
ma. Love Papa." "This is Ken- 
tuckv Sure as You're Born" 
(Jazz.) 

Grand Central Theatre — 

Film Numbers — "Her Temporary 
Husband" (First National) Lo- 
cal Laffs (S. R.) 

Musical Program — Semi-annual 
Musical Revue. 

William Goldman's Kings The- 
atre — 

Film Numbers — Let No Man Put 
Asunder (Yitagraph) Be Your- 
self (Fox) Black Sunlight (Fine 
Arts S. R.) International News. 

Musical Program — Dance Novelty, 
Sarli and Orchestra. 

William Fox Liberty The- 
atre — 

Film Numbers — The Blizzard 
(Fox) Be Yourself (Fox) Fox 
News and Educational. 

Musical Program — Orchestral and 
Organ Numbers. 

Delmonte Theatre- — 

Film Numbers — Thy Name Is Wo- 
man ( Metro) International 
News, Fun From The Press 
(Hodkinson.) 

Musical Program — Orchestral and 
Yocal Numbers. 

West End Lyric and Capitol 
Theatres — 

Film Numbers — Thy Name Is Wo- 
man (Metro) Pathe News, Top- 
ics of the Day (Pathe) Aesop 
Fable (Pathe.) 

Musical Program — Orchestral and 
Organ Numbers. 

Rivoli Theatre — 

Film Numbers — White Tiger (L T ni- 
versal) Century Comedv, Fun 
From The Press (Hodkinson) 
International News, Felix Cat 
Cartoon (Fine Arts S. R.) 

CLEVELAND 

Stillman Theatre — 

Film Numbers— The White Sister 
(Metro) continued. 

Musical Program — Special Score 
for "The White Sister." 

Allen Theatre — 

Film Numbers — Thy Name Is \Yo- 
man (Metro) Hodge Podge 
(Educational) Fun From The 
Press (Hodkinson) Pathe News. 

Musical Program — "Raymond" 
(Overture) Selections from "Lu- 
cia" (Banjo Solo.) 



State Theatre - 

Film Numbers — Pied Piper Malone 
(Paramount) Romance of a 
Lemon (S. R.) Sing 'Em Again 
(Educational) International 
News. 

Musical Program — Stolen Classics, 
including Barcarolle from Tales 
of Hoffman (Orchestral) Stepp- 
ing Out (Vocal) So This Is Ven- 
ice (Band.) 

Park Theatre — 

Film Numbers — The Call of the 
Canyon (Paramount) Fun From 
The Press (Hodkinson) Kino- 
grams, Man of Position (S. R.) 

Musical Program — "Peer Gynt" 
(Overture) "Maybe," "Arizona 
Stars," "A Smile Will Go a Long 
Way" (Jazz.) 

Reade's Hippodrome — 

Film Numbers — The Country' Kid 
(Warner Bros.) Leather Pushers 
(Fifth Round — Universal) Inter- 
national News. 

Musical Program — Potpourri of 
1924 (Jazz.) 

Standard Theatre — 

Film Numbers — Ride for Your Life 
(Universal) Quit Kidding (Uni- 
versal) International News. 

SALT LAKE CITY 

American Theatre — 

Film Numbers — The Bad Man 
(First National) Fox News, Fun 
From The Press (Hodkinson.) 

Kinema Theatre — 

Film Numbers — The Man from 
Wyoming (Universal) That Or- 
iental Game (Universal) Inter- 
national News Topics of die Day 
( Pathe.) 

Pantages Theatre — 

Film Numbers — The Mvsterious 
Witness (F. B. O.) 

Paramount-Empress Theatre — 

Film Numbers — Singer Jim McKee 
(Paramount) The Call of the 
Wild (Pathe) Pathe News. 

\ ictory Theatre- 
Film Numbers — Maytime (Pre- 
ferred) Dippy Doo Dads (Pathe) 
Pathe News. 

Musical Program — "Love Song 
from Blossom Time," "Tia Ju- 
ana," "Blue Eyes," "Little Butter- 
fly" (Orchestra.) 

OMARAT 

Rialto Theatre — 

Film Numbers — Jealous Husbands 
(First National), Horse Shoes 
(Vita graph), Current Events 
(Kinograms) Special Feature, 
Spring Stvle review. 

Musical Program— "Call Me Thine 
Own" (Organ and flute) ."Zampa," 
(Overture), "Prince Henry," 
(Exit March). 

Strand Theatre — 

Film Numbers — The Fighting Blade 
(First National), Picking Peaches 
(Pathe), Current Events (Fox 
News). 

Musical Program — "Martha," 

(Overture). 
World Theatre- 
Film Numbers — A Chapter in Her 

Life (Universal), East is Worst 

(S. R.), Current Events (Movie 

Chats). 

Musical Program — "Fifty Thousand 

Dollars" (Organ solo). 
Sun Theatre — 

Film Numbers — Rosita — (United 
Artists) continued. The Flower 
Girl (Universal). Current Events 
International News). 



1088 



Motion Picture News 



BUFFALO 



.-"Ilea's Hippodrome — 

Film Numbers — Scaramouche 
(Metro) Frogland (Fox) Cur- 
rent Events (Pathe and Interna- 
tional News.) 

Musical Program — Special over- 
ture written for Scaramouche and 
played by orchestra. Vocal se- 
lections by Leo Considine and 
Lillian Veatch -Evans sung in a 
special Scaramouche prologue 
setting. 

LaFayette Square Theatre — 

Film / Numbers — The Wanters 
(First National) Pathe Comedy, 
Current Events (Fox News.) 
Anniversary Week. 

Musical Program — "Parade of the 
Wooden Soldiers" (Orchestra) 
Selections from "The Greenwich 



ternational News) Last Half, 
Tiger Rose (Warner Brothers) 
Derby Days (Pathe. ) 



\ Ulage follies" (Urgan.) 
Loew's State Theatre — 
Film Numbers — Stepping Fast 
(Fox) Tire Trouble (Pathe) 
Current Events (Pathe News.) 
Musical Program — Bit of Hits by 

Emmett Luedeke's Harmonists. 
New Olympic Theatre- 
Film Numbers — Ride for Your Life 
(Universal) Quit Kidding (Uni- 
versal) Current Events (Inter- 
national News.) 
Musical Program-Selections from 

"Blossom Time" (Organ.) 
Palace Theatre — 
Film Numbers— Just Off Broad- 
way (Fox) Third Round (New 
Leather Pushers) Current Events 
(International News) Last Half, 
Making Good (Universal.) 
Shea's North Park Theatre- 
Film Numbers — First Half, Rug- 
gles of Red Gap (Paramount) 
Highly Recommended (Fox) 
Current Events (Pathe and In- 




nTHE 
GOVERNORS 
LADY' 

voep wont\M> rui£ Tuepounm. W92 




DALLAS 



Capitol Theatre — 

Film Numbers — "Woman to 
Woman" (Selznick), Capitol 
News (Kinograms), Fun from 
the Press (Hodkinson), Out of 
the Inkwell, Cartoon (S. R.). 

Musical Program — Selections from 
"The Only Girl" (Overture) 
"That's a Lot of Bunk" (Organ). 



ST. PAUL 



Capitol Theatre- 
Film Numbers — Pied Piper Malone 
(Paramount) Col. Heeza Liar 
Carton (Hodkinson) Capital Di- 
gest ( Selected ) Capitol Local 
Laffs (Selected) 
Musical Program "Finlandia" 
(Overture "Fureral March of a 
Marionette" ( < >rirau Iverc-ssional) 

CINCINNATI 

Capitol Theatre — - 

Film Numbers — Big Brother (Para- 
mount) Capitol News (Selected) 

Musical Program — Orchestra. 

Gifts Theatre- 
Film Numbers — Woman to Woman 
(Selznick) Fun From the Press 
(Hodkinso •.) 

Walnut Theatre— 

Film Numbers — Pied Piper Malone 
(Paramount) Pathe News, Aesop 
Fabel (Pathe) 

Musical Program — Orchestra 

Strand Theatre — 

Film Numbers — Maytime (Pre- 
ferred) Pathe News, Aesop 
Fable (Pathe) 

Lyric Theatre — 

Film Numbers — Boy of Mine (First 
National) International News, 
Columbus (Pathe) 

DES MOINES 

Des Moines Theatre — - 

Film Numbers — Shadows of Paris 
(Paramount) News (Interna- 
tional) Smile, Please (Pathe.) 

Musical Program — "Broken Melo- 
dy" (Organ Solo) "William Tell 
Overture" (Orchestra Special 
Number.) 

Strand Theatre — 

Film Numbers — Pied Piper Malone 
(Paramount) Kinograms (Edu- 
cautional.) 

Rialto Theatre — 

Film Numbers — Gentle Julia (Fox) 
Chasing Wealth (Universal) Mr. 
and Mrs. DesMoines (Rialto The- 
atre, DesMoines.) 

Jowa Theatre — 

Film Numbers — Rosita (United Ar- 
tists.) 

Orpheum Theatre — 

Film Numbers — Captain Klein- 
schmidt's Adventures in the Far 
North (S. R.) 

Capitol Theatre — 

Film Numbers — Temptation (S. 
R.) 



SEATTLE 



Blue Mouse Theatre — 

Film Numbers — Scaramouche 

(Metro) continued. 
Coliseum Theatre — 




'Anna Christie" (First Nat'l) ad \ 
wed the Colonial theatre, Tacoma, \ 



Film Numbers — Painted People 
(First National) Fun From The 
Press (Hodkinson) Lonesome 
(Educational) Kinograms and 
Pathe News'. 

Musical Program — Selection from 
"Katinka" (Overture.) 

Columbia Theatre — 

Film Numbers — Fool's Highway 
(Universal) Felix Goes A-Hunt- 
ing (S. R.) Pathe Review, Inter- 
national News. 

Musical Program — "Mignon" 
(Overture) Olive Grey and Mil- 
dred Carroll in singing and mu- 
sical specialty. 

Heilig Theatre — 

Film Numbers — Phantom Justice 
(F. B. O.) Topics of the Day 
(Pathe) Weilder and Woolier 
(Comedy) International News. 

Musical Program — Selections from 
"Katinka" (Overture) "Asleep 
In The Deep" (Saxaphone Solo.) 

Liberty Theatre — 

Film Numbers — Woman to Wo- 
man (Selznick) Pathe Review, 
About Face (Educational) Inter- 
national News and Liberty News. 

Musical Program — "Hurdy Gurdy 
Man" (Prologue musical and 
dance specialty.) 

Strand Theatre — 

Film Numbers — The Eternal Citv 
(First National) Hodge Podge 
(Educational) Kinograms. 

Musical Program — "I Love You" 
(Overture) "Rose in a Bud" 
(Saxophone Solo.) 

Winter Garden Theatre — 

Film Numbers — Paddv the Next 
Best Thing (Allied P. ffl D.) Ur- 
ban Classic (Vitagraph) The 
Mandarin (Universal) Fox 
News. 



ROCHESTER 



Eastman Theatre — 

Film Numbers— Rosita (United 
Artists) The Bar Fly (Pathe) 
Eastman Theatre Current Events 
(Selected) 

Musical Program — " Espana " 
(Overture) "Overture in E Flat," 



"Souvenir," "A. D. 1620" (Or- 
gan) "Lakme" (Vocal duet — 
Sunday only) Spanish Dances 
(Ensemble) Eastman Theatre 
Ballet, Organ Exit. 



SAN FRANCISCO 

Granada Theatre — 

Film Numbers — Fool's Highway 
(Universal), Felix Goes A-Huntj 
ing (S. R.), Fox News. 

Musical Progra m — "Twenty 
Minutes on the Bowery," indud- 
ing "Lazy Daisies," "Who's Izzv 
Is He," (Vocal) "If You Do 
What You Do," "Peaceful 
Henry" (Musical Skit). 

Imperial Theatre — 

Film Numbers — The Humming 
Bird (Paramount), continued. 

Loew's Warfield Theatre — 

Film Numbers — Thy Name Is 
Woman. (Metro), The Bar Fly 
(Pathe), Kinograms (Educa- 
tional), Pathe News. 

Musical Program — "Pagliacci' 
(Overture), Aileen Stanley (The 
Phonograph Girl). 

California Theatre — 

Film Numbers — You Can't Get 
Away With It (Fox), Over the 
Fence (Educational), Interna- 
tional News. 

Musical Program — "Espana" 
(Overture), "The Tango Dance" 
(Dancing Quartet), "Toreador." 
song from Carmen, "Marcheta" 
(Vocal), "La Golondria" (Quar- 
tet), "La Paloma" (Vocal), 
"Cielito Lindo," "A Night in 
Spain" (Vocal). 

Cameo Theatre — 
Film Numbers — The Whispered 
Name (Universal), The Leather 
Pushers (Universal), Interna- 
tional News. 

Musical Program— "Mightv Lak A 
Rose," "Who's Izzy Is He" 
(Vocal) "Organology" (Organ 
Solo). 
Strand Theatre — 

Film Numbers— The Great White 
Way (Cosmo), Kinograms, 
Screen Snap Shots (S. R.). 

Musical Program— "Rachmaninoff" 
prelude, "Mazurka," "Liebes 
Fraud," "Maybe" (Violin Solo). 



mwAm 




\rTf 




Striking Newspaper ad. for "Rosita" 
(United Artists) used by Howard 
theatre, Atlanta. 



(arch 8, 1924 



1089 




ibitors Box-Office Reports 




GOLDWYN-COSMO 

n the Palace of the King — 

An average week's business with 

lis one. (Middle West). 

ittlr Old New V<»rA- — 

A great picture, but business was 

little light on the second week. 

Middle West). 

One of the year's greatest produc- 
ons. Plaved to capacity during run. 
Middle West). 
Inseeing Eyes — 

Considered exaggerated and not 
erv good. Business not good.' 
West). 

lendczvous — 

Good stuff all through. Our pa- 

ons liked it. Good consistent bus- 
less. (Middle West). 

Verv pleasing attraction. Patrons 
ked it. (Middle West). 
iame the Man — 

A very fine picture and one which 
rought favorable comment from 
le audience. It would have made a 
ery rr ood box office record had 
'eather been favorable. (Middle 
Vest). 

FOX 

/ ou Cant Get Away With It — 
Rather mediocre entertainment 
ut attracted good business on ac- 
Dunt of title and strong supplemen- 
iry bill (East). 

So Mother to Guide Her — 
Old time melodrama which still 
ppeals to large percentage of thea- 
-egoers. Surprising good business, 
Dnsidering the picture. (Middle 
Vest). 

•one Star Ranger — 
Zane Gray followers liked this 
ne pretty well. Business was pretty 
ood, being hampered somewhat by 



SALT LAKE THEATRE 



Starting 
Tomorrow 
Afternoon 

Matinees 2:30 
Night 8:30 




iple and effective ad for the Salt 
se City showing of "The Hunchback 
Notre Dame 1 ' (Universal) at the 
Salt Lake theatre. 



another Zane Gray attraction at an- 
other first run house. (West). 
Shadows of the East — 

A fine picture. Patrons and critics 
praised. Xice receipts. (Middle 
West). 

Just Off Broadway — 

A snappv picture well received. 
(East). 

FIRST NATIONAL 

Lore Master — 

Good picture. Good business, 
aided by good program. (West). 

Very nice picture. Tremendous 
business due to personal appearance 
of Strongheart and Ladv Julie. 
(Middle West). 
Eternal City — 

A bad week of weather, but the 
picture held its own and came out 
on the right side of the ledger. 
(Middle West). 

Failed to hit the mark. Business 
only fair. (Middle West). 
Painted People — 

This picture was well liked by our 
audiences. Good acting throughout. 
Business good. (Middle West). 

A triumph for Colleen Moore 
(East). 

Flaming Youth — 

A great attraction, which did big 
business for us. (South). 
Her Temporary Husband — 

Pure comedy that entertained the 
patrons, but did not create any great 
enthusiasm. Business was good for 
the week. (West). 
Black Oxen — 

Business fell off to a considerable 
extent toward the end of the second 
week. Picture was good, but not as 
well liked as others of this tvpe. 
(West). 

Isle of Lost Ships — 

Big receipts on this one. A splen- 
did picture. (South). 
The Bright Shawl— 

Our audiences liked this one. Big 
business here. (South). 

UNITED ARTISTS 

A W oman of Paris — 

A wonderful picture as far as' di- 
rection goes througn it may not al- 
ways prove suitable in all localities. 
It was entirely satisfactory for its 
week's showing here. (Middle 
West). 
Rosita — 

Went over so well the first week 
it was held for a second. (Middle 
West). 

FAMOUS PLAYERS 

Humming Bird — 

The star is popular at this house, 
which helped put over picture. 
(Middle West). 

Great stuff. Did verv good busi- 
ness here. (Middle West). 
Pied Piper Mai one — 

High class picture full of interest, 
business very good. (Middle West). 
Grumpy — 

Business was good, and our pa- 
trons seemed to like it. (South). 
Drums of Eate — 

Fair business on this. Nothing 
unusual (South). 
H"ritcgc of the - — 

Considered a fair picture. Busi- 




Elahorate ad on 'The White Sixtcr'' 
[Metro] run in Cleveland papers by 
Stitttnan theatre. 



ness good, helped by strong sup- 
porting program. (West). 

In spite of another Zane Grey 
attraction at another theatre, this 
managed to do a pretty fair busi- 
ness. Story and cast both pleased, 
for the most part. (West). 
Big Brother — 

Picture had general appeal. Aver- 
aged fair week in spite of unfavor- 
able weather conditions. (Middle 
West). 

One of the best pictures of the 
season. Well acted and finely pro- 
duced. Business good. (East). 
Shadows of Paris — 

Broke house records. Got better 
as week grew. A winner. (Mid- 
dle West). 

ASSOC. EXHIBS. 

Going Up — 

Interesting comedy drama which 
went over big for week. (Middle 
West). 

A rare comedy filled with real, 
funny situations and some real air- 
plane scenes. Business S. R. O. 
(East). 

Yankee Consul — 

Old stuff done in modern style 
and very interesting. Got good 
newspaper notices and did fairly 
well for the week. (Middle West). 
The Extra Girl — 

Weather was against this picture 
which did not average a big week 
and which did not have enough to 
it to pull in spite of it. (Middle 
West.) 

METRO 

Scaramouche — 

One of the best pictures seen here 
in many months. Everybody strong 
for it. Did a capacity business on 
the first week of its run, and was 
held over indefinitely. (West.) 
White S'ster — 

Splendid picture but it feH off 
considerably latter part of run, on 
third week. (Middle West.) 
Fashion Rotv — 

Star's very best, which is saving 
much. Packed 'em in. (Middle 
West.) 

Man Life Passed By — 

More jazz stuff. Just fair. Busi- 
ness good. Exploitation did it. 
(East.) 



Pleasure Mad — 

Did a good business for a week. 
(Middle West.) 

F. B. O. 

Mailman — 

This went over in great style; 
business big. (South.) 

SELZNICK 

Woman to IT oman — 

Good picture ; business good. 
(Middle West.) 

ALLIED P. & D. 

Richard the Lion-Hearted — 

Held up poorly on second week 
of run. (Middle West.) 

I MVERSAL 

Sporting } outh — 

Played to fair houses on its sec- 
ond and final week. A fast picture, 
with plenty of action that kept 
audience entertained and sent them 
away pleased. (West.) 
Hunchback of \otre Dame — 

Splendid second week forcasting 
a third. (East.) 
Jack o' Clubs — 

Did well with this one. ( Mid- 
dle West.) 

Picture not remarkable, but it 
rang up good business. (West.) 
A Breathless Moment — 

Regular thriller that pleased our 
patrons who want plenty of thrills. 
Better week than average. (Mid- 
dle West.) 

WARNER BROS. 

George W ashington, Jr. — 

Played to good houses for a 
week's run. (Middle West.) 

PREFERRED 

Maytime — 

Did good business and our audi- 
ences liked it. (Middle West.) 
lh" Virginiin— 

Good picture ; business good. 
( Middle West.) 




re ad for ■■Tirentii-One'' 
lat'l) at the Circle theatre,. 
Indianapojit. 



(090 



Motion Picture News 







Exhibitors Service Bureau -|||(|^|p||[ 






Decorative and atmospheric lobby display on "The Song of Love" (First Nat'l) arranged by the management of the Liberty theatre in Portland, 

Ore., rvhen the picture played that house. 

Advisory Board and Contributing Editors, Exhibitors' Service Bureau 



George J. Sehade, Sehade theatre 
Sandusky. 

Edward L. Hyman, Strand theatre, 
Brooklyn. 

Theo. L. Hays, Gen. Mgr. Finkle>tein 
& Rubin, Minneapolis. 

Leo A. Landau, Alhambra and Garden 
theatres, Milwaukee. 

IE. R. Rogers, Southern District Super- 
visor, Famous Players-Lasky, Chat- 
tanooga, Tenn. 

Stanley Chambers, Palace theatre, 
Wichita, Kan. 

Wlllard C. Patterson, Criterion the- 
atre, Atlanta. 

IE. V. Richards, Jr., Gen. Mgr.. Saenger 
Amusement Co., New Orleans. 

F. L. Newman. Newman, Royal and 
Regent theatres, Kansas City, Mo. 

Arthur G. Stolte, Des Molnos theatre, 
Des Moines, Iowa. 

CIuih. Branham, Nathan Gordon Cir- 
cuit, Boston, Muhs. 

W. C. Quimby, Managing Director, 
Strand and Jefferson theatres. Fort 
Wayne, Ind. 

J. A. Partington, Imperial theatre, San 

Francl-co. 

George K. Carpenter, Paramount- Em- 
press theatre. Salt Lake. 




Grauman's theatre, 



display used at the Palace theatre, McAlester, Okla. 
showing of "The Common Law" (Selznick). 



Sidney Grauman, 

Los Angeles. 
Louis K. Sidney, Managing Director, 

William Fox theatres, Denver. 
Geo. Rotsky, Managing Director, Allen 

theatre, Montreal, Can. 
Phil. Gleichman, Managing Director, 

Broadway-Strand theatre, Detroit. 
Fred S. Myer, Managing Director, Pal- 
ace theatre, Hamilton, Ohio. 
Joseph Plunkett, Managing Director, 

Mark Strand theatre, New York. 
Ray Grombacher, Managing Director, 

Liberty theatre, Spokane, Wash. 
Ross A. McVoy, Manager, Temple the- 
atre, Geneva, N. Y. 
(ieorge Tooker, Manager, Regent the 

atre, Elmira, N. Y 
W. S. McLaren, Managing Direct 

Capitol theatre, Jackson, Mich. 
Harold B. Franklin, Director of Th. 

atres, Famous Players-Lasky. 
J. M. Edgar Hart, City Manager, South 

ern Enterprises, Fort Worth, Texas. 
William J. Sullivan, Manager, Rialto 

theatre, Butte, Mont. 
H. A. Albright, Manger, Jensen ft 

Von Herberg theatres, Bremerton, 

Wash, 

Thomas D. Soriero, General Manager, 
Century theatre, Baltimore, Md. j 

Ace Berry, Managing Director, Circle 
theatre, Indianapolis. 



lie- 

th- 



March 8, 1924 



1091 



"Big Brother' Stunt Wins 
Publicity for Theatre 

On the assumption that if you get the 
youngsters with you in a logical tie-up, the 
box office will feel the result, Milton D. Cran- 
dall. publicity and advertising chief on the 
Rowland and Clark theatres worked out a 
valuable stunt in behalf of "Big Brother" in 
'the Steel City. 

lli^ reasoning was that the picture "Big 
Brother" as well as the Big Brother move- 
ment convey the idea of helping some 
youngster who needs help. So he got busy 
and hit upon the idea, of giving away woolen 
stockings and socks to the newsboys of Pitts- 
burgh from the steps of the City-County 
Building and giving them through the medium 
of a real honest-to-goodness Big Brother. In- 
stead of having the giver a member of the 
male sex, Crandall thought it would be more 
effective to have a pretty girl act as the 
dispenser. And his judgment proved to be 
correct. Xo mere man could have attracted 
the attention that Mrs. Katheryn Kean, 
dressed in a natty riding costume, did as she 
Was driven about the streets of Pittsburgh 
and at the City-County building when she 
became the Big Brother in fact. 

Crandall had effectively advertised the pro- 
gram in advance so that the newsboys turned 
out enmasse. Nine hundred of the newspaper 
salesmen were present at the allotted time, 
Saturday noon, and were given cards entitling 
them to a pair of woolen stockings or socks. 
These cards they took to a leading department 
store where the orders were filled. 

The automobile in which the Big Brother 
rode carried as suitable advertising that the 
picture "Big Brother" was coming to Row- 
land and Clark's Regent and Rlackstone the- 
atres the following week, so that thousands 
knew in advance about the picture. 




Highlights in the campaign on "Black Oxen" (First Nat'I) put over in Boston for the showing 
at Gordon's Olympia. 

Dogs Boost "Where North Begins" 

Police Pups Figure in Exploitation 
on Feature at Various Ohio Houses 



SINCE the picture features a dog star, it 
is natural enough that Ohio exhibitors 
have availed themselves of this angle for 
appropriate exploitation on " Where the 
North Begins." 




At the State theater, Lorain, Ohio, owned 
by Jack Greenbaum, managed by Tommy 
Carroll, with exploitation by Larr Jacobs, a 
police dog created great excitement. 

Jacobs located a family of police pups and 
bought one of them. Arrangements were 
then made to give this pup away during the 
week to the winner of a suitable contest. It 
was exhibited in the theater lobby for an 
entire week, and was the talk of the town. 

Greenbaum also owns the Opera House in 
Mansfield. Also he ran " Where the North 
Begins " at the Opera House in Mansfield 
and used the dog stunt there, just as he did 



al 



Nti 



H front dt 



ed by E. M. Berg of IV i 
Flirt " {Universal) at 



•hita Falls, Texas, for the showing of "Tin 
the Olympic theatre. 



baum instigated a dog parade in Mansfie'd. 
The one having the best turnout in the parade 
got the prize police pup. 

George Schade, manager of the Schade 

stories about "Where the North Begins" 
which played at his house. Famous as George 
Schade is, he has a dog, "Pete," a Bost6n 
bull, who is almost as famous as his master. 
Schade advertised the fact that lie had ar- 
ranged to have Rin-Tin-Tin II shipped on 
from the coast, that the dog would be given 
away at the conclusion of the engagement of 
the picture, but that, in the meantime, the dog 
wou'd be at Irs own home. 

The next day, following this announce- 
ment, the papers came out with a front page 
story that Srhade's famous dog Pete had 
taken a violent dislike to Rin-Tin-Tin II and 
that Schade had to separate the animals, 
putting the police dog on exhibition in the 
lobby of the Schade theater. All this pub- 
licity worked well, and " Where the North 
Begins " attracted corresponding attention. 



1092 



Motion Picture News 



Editorial Columns Exploit 
Showing of "Hunchback" 

Gus A. Metzger, manager of the Rivoli, 
Portland, Ore., put over a novel tie-up with 
the three local dailies in connection with his 
showing of " The Hunchback of Notre Dame." 

Prior to his presentation he prevailed upon 
the editors of the Portland Oregonian, the 
Oregon Daily Journal and the Portland Tele- 
gram to use " The Hunchback of Notre 
Dame " as subject matter for editorials. 

The Portland Telegram devoted one-half 
column (wide measure) on its editorial page 
to a character study of Quasimodo under the 
heading: "Love Needs No Interpreter." 
This analysis was developed from a religious 
angle, and showed that Quasimodo's character 
and career were based upon the same funda- 
mentals governing the sacrificial life and 
death of Christ. 

The Sunday Oregonian gave almost an en- 
tire column to its editorial captioned : " The 
Hunchback of Notre Dame." The article 
praised the production, and foresaw almost 
unlimited possibilities for the ftuure of the 
screen, basing its assumption on the gigantic 
strides manifested by photodrama under dis- 
cussion. 

The Oregon Daily Journal's editorial, ' 
Hunchback," Lavished praise on the stai 
producer, and all those whose talents were 
blended in forming so illustrious a composi- 
tion. The burden of the article was that the 
old classics of literature had been vindicated, 
not by the skilled pen of some erudite, but by 
the youngest of all forms of human expression 
— the motion picture. 



The 
the 



Mercantile Tie-ups Boost 
"Long Live the King" 

" Long Live the King " was put over at 
Loew's Vendoine theatre in Nashville recently 
with an unusually strong exploitation cam- 
paign. 

Two big department stores cooperated with 
E. A. Vinson, manager of the Vendome. 
Burk & Company, situated in the heart of 
the city, gave two big windows over to a 
display of Jackie Coogan clothing, while Le- 
beck Brothers, also on Nashville's main street, 
gave over one of their big counters in the 
center aisle to a display of Jackie Coogan 
Peanrts. 

Both the clothing and peanut display are 




Striking marquee display on the front of Proc- 
tor's \Z5th Street theatre, New York City, on 
" Thundering Daivn" {Universal). Jim T ravers 
is manacicr. 



national tie-ups, as the manufacturing firms 
in both cases have exclusive rights and both 
have agents in every major city in the United 
States. 

The peanut display was given further in- 
terest by the fact that the salesgirl who sold 
at the counter was dressed in the tattered 
breeches, cap and sweater which has come 
to distinguish Jackie. This display attracted 
thousands of people. This and the Burk Co. 
window were before the public all through 
the " Long Live the King " engagement at 
the Vendome. 

The lobby of the Vendome was so unusually 
attractive for this engagment that it was the 
comment of Nashville. Mr. Vinson hung hun- 
dreds of souvenirs from the ceiling, from the 
walls and wherever else it was possible to do 
so without interfering with the entrance. 
These souvenirs consisted of pencil boxes, 
beautiboxes and other things dear to the 
heart of every child, and were given away to 
the children that came to see " Long Live 
the King." 

It wa-s a great campaign, executed on 
popular lines and boosted the Vendome even 
higher in the regard of the people of Nash- 



Censor Meeting Is Made to 
Aid "Boy of Mine" 

A. P. Desormeaux of the Strand theatre, 
Madison, Wis., takes advantage of every op- 
portunity. Recently the citizens of Madison 
gol (n«-ether and decided that the pictures 
needed betterment. 

Fortunately a few theatre managers were 
also on hand. Some of them, including Mr. 
Desormeaux, were able to suggest that criti- 
cism should be constructive as well as destruc- 
tive. The upholders of law and order saw 
this point. 

Mr. Desormeaux was playing "Boy of 
Mine" the following week and took advantage 
of the "censorship" meeting to urge that here 
was a picture that deserved the support of the 
entire community. 

The idea caught on and profited by volun- 
tary boosting. The most conspicuous exploi- 
tation resulting from it was the fact that the 
Wisconsin State Journal published an edi- 
torial the next day for better films. It out- 
lined the purposes of the meeting. At the 
end it added a postscript. It was a paragraph 
endorsing "Boy of Mine" as one of the pic- 
tures that ought to be patronized. It i-* 
said to be one of the few times that a pic- 
ture has ever been named in the editorial 
column of the AVisconsin State Journal. 



Double-truck in Atlanta on 
" Strangers of Night " 

A double-truck of co-operative advertising 
taken by the leading merchants of the city 
was one of the phases of the exploitation 
campaign that was put over for the Howard 
theatre in Atlanta, Georgia, for the engage- 
ment of "Strangers of the Night." This was 
effected by C. D. Haiig, Metro's exploitation 
representative in that territory. 

This is said to be the first time in the his- 
tory of Atlanta that a double-truck has been 
put over. It appeared in the Sunday Ameri- 
can, timing exactly with the beginning of the 
engagement. It created a great deal of 
comment. 

A "hidden word" contest was run in con- 
nection with the double-truck. Those who 
were successful in solving the hidden words 
were given tickets to the Howard theatre to 
see "Strangers of the Night." About a thou- 
sand people participated in this stunt. 




The castle front idea zvas used at the Bcacham theatre, Orlando, Fla., when "Ashes of Vengeance 

Frank, II. Bums is exploitation director. 



(First Nat'l) was shown at that house. 



March 8, 1924 



1093 



Seattle Campaign on "Scaramouche" 

A N ? toi us Xrti/-l Illuminated Street Ballyhoo Used 



N nn usuall y| 
strong ad vert is-' 
ing, p u b 1 icity 
and exploitation cam-| 
paign, handled jointly by tbe theatre and 
the exchange was utilized to good advanta^t 
recently when "Scaramouche" played at John 
Ilamrick's Blue Mouse theatre in Seattle. 

The campaign was started off three weeks 
before the showing began, with small teas , 
ads in the local pros, a novelty trailer shown 
on the screen, and a halt' display of twenty- 
four sheets on the billboards in all districts of 
the city. The week before the showing, Ned 
Edris, special exploitation manager for thd 
Metro exchange in Seattle, arranged the first 
electrically lighted street ballyhoo ever used in 
the Northwest. 

This was made by using cutouts of figures 
from the twenty-four sheets, mounted on both 
sides of a board wall which was built down 
the center of a Ford truck. At each side of 
the truck a frame was built, and behind the 
frame were set a number of spotlights, trained 
on the figures mounted on the board. The 
back of the truck advertised the name of the 
picture, date of engagement, and theatre, in 
cutout letters. 

Eight storage batteries lighting a total of 
more than eighty electric lamps, Avere used 
on all sides of the truck, which was used for 
about three hours each evening, from five- 
thirty to eight-thirty, or until the batteries 
were exhausted. When seen by the home- 
going crowds, it had the appearance of an oii 
painting in a gold frame, and was doubly 
effective because it was built to be visible from 
both sides. 

In addition, Mr. Edris and Vic Gauntlett, 
special advertising and publicity manager for 
the Blue Mouse, arranged for a total display 
of forty-five downtown windows, in drug 
stores, cigar stores, drug stores, candy stores 
and music stores. This was the largest num- 
ber of window displays ever arranged on any 
picture shown in Seattle in recent years. 

A tie-up with tbe Washington Bakeries 
company, arranged by Mr. Edris, resulted in 
50,000 two-color heralds, advertising "Scara- 
mouche." the director, and a number of facts 
about the picture, being inserted into loaves 
of bread as they were automatically wrapped 



numbers 




Attention untitling 
of New York" (Ui 
Groth of Keith's 



lisp la 



C oliseum, 



"The D 
vised by 
New Y 



irling 
Emil 
>rk. 



that the recipient be 
sure to see "Scara- 
mouche " because of its 
peculiar interest to 
them in their organization's line of endeavor. 

A radio tie-up with the Seattle Post Intel- 
ligencer resulted in the broadcasting of the 
..i,me music used during the picture, and 
the same paper was used 
number of solos and ensemble 
it were featured in the 
prologue to the picture. 

Elaborate Prologue Staged 

s prologue was, in itself, a feature of the 

»f presentation at 
nsidered the finest 
n Seattle. It opened 
lcluding a medley 
diacci" prologue, 
I his, a man and 
■me Binet" and 
appeared in a set 



1 was 



tin 



'CI 



and sealed when they came out of the ovens. 
These gained wide-spread distribution, as the 
bread distributed ad over the grocery sto.es 
in Scatt ? and neighooring suburbs. 

Music Firm Co-operates 

'ihe Snerman and (J lay music company, 
largest Seattle music dealers, co-operated witn 
ivir. Uauntieit in the distribution of 20,0ou 
specially printed cards. These were given out, 
•in each package delivered by Sherman Clay, 
and tbe wording emphasized the musical score 
and special musical numbers used during t he 
picture that were available on records, piano 
rolls and sheet music at tbe store. 

When tbe picture was running, a double 
display of more than forty 24-sheets were 
used in all sections of Seattle, and a special 
display was used on the boards on highways 
< ose to the city and in neighboring towns 
within interurban communication of Seattle. 

Several French societies, fraternal organ- 
'■n f ions at the University of Washington, 
ladies' clubs, literary and dramatic clubs, and 
reading clubs were solicited by a series of 
personal letters from the Blue Mouse, advising 



"The Marquis De La Tour' 
at the left of the stage and sang "Minuet." 
At the close of the song a young lady costumed 
as a court dancer offered a special French 
dance on the stage. This was followed by the 
appearance of "Aline de Kercadiou" and 
"Andre Louis Moreau" in a scene at the right, 
singing "If Love Were All." A prolocutor, in 
the costume of a French nobleman, then ap- 
peared from the center of the stage and read 
from a scroll, "John Hamrick presents Rex 
Ingram's masterpiece, 'Scaramouche' from the 
novel, etc." The prologue ended with the 
singing of "If Love Were All" by the entire 
cast. 

An interlude, staged at the end of the play 
'' Scaramouche" in the middle of the picture, 
started by having the character "Scara- 
mouche" appear in the costume which he wore 
in the picture at that place, and sing the 
"Pagliacci" prologue. Following this, the in- 
terlocutor appeared again and read from bis 
scroll the origin of the Marseillaise. As he 
read this, the description was enacted on the 
left of the stage by a character representing 
De Lisle, the composer, and at the end of 
the recitation, De Lisle arose and sang the 
song. The interlude closed with the singing 
of the second chorus by De Lisle, accompanied 
by the oth°r voices off stage. 




Left, front of the house, and right, the inner lobby of the Majestic theatr e, Portland, Ore., 

"Jealous Husbands" (First Nat'l). 



showing the displays used by Manager Lacey on 



Motion Picture News 



CLASSIFIED AD SECTION 

RATES: 10 cents a word for each insertion, in advance, except Employment Wanted, on which rate is 5 cents per word 



CALIFORNIA 

MOVING PICTURE THEA- 
TRE — prosperous town within 2 
hours of San Francisco ; NO COM- 
PETITION; completely equipped 
in every detail ; owner will show 
with proper attention a monthly net 
profit of $300 and up ; reason for 
selling-, other interests ; will give 
immediate posession for $2,000; 
small balance out of profits. Ad- 
dress T. L., Box 1451 Motion Pic- 
ture News. 

COLORADO 

PICTURE SHOW for sale or 
lease, 300 seats, good location ; 
make offer. Address W. Y., Box 
1452 Motion Picture News. 

FOR SALE picture show in good 
Colorado town; cheap. Address L. 
B., Box 1453 Motion Picture News. 
ATTENTION — wonderful op- 
Must sell State Right 
ange in Denver, on ac- 
Iness. Will sacrifice for 
at line of productions, 
business can be done. 
Sox 455, Motion Picture 
I York. 



porttu 
Film 
count 
cash. 
Unlim 
Write 
News, 

FLORIDA 

ORGANIST wanted at once. 
Year round position ; must be good 
and not afraid of working matinee 
and two night shows. Must be good 
on solos and pictures as we feature 
our organ. Want union man ex- 
perienced on Hope-Jones Wurlitzer 
Organ. State experience, refer- 
ences and salarv. Address Stanlev 
Theatre, West Palm Beach, Florida. 

ILLINOIS 

MANAGER at liberty. Capable, 
reliable, married. Recent connec- 
tion with the largest firm in Chi- 
cago. Only high class proposition 
considered. Excellent references. 
XY 1215 Motion Picture News, 752 
S. Wabash, Chicago. 

PROJECTIONIST WANTED: 
combination operator and sign 
painter preferred. One who can do 

suits on screen. Six day week town 
of ten thousand; good 'position for 
right man. State salary. Orpheum 
Theatre, Harrisburg, 111. 

FOR SALE— MODERN, up to 
date motion picture theatre, in Chi- 
cago, north west side. Thoroughly 
equipped. Excellent location and 
doing good business. Owner leav- 
ing for Europe. Address A. B., 
Motion Picture News, 7i>2 S. 
Wabash, Chicago. 9-1. 

WANTED, theatre or theatres to 
manage. Pictures or vaudeville. 
Only first class houses considered. 
Address John Flaherty, Danville, 
111. 9-1. 



MUSICAL CONDUCTOR 

AT LIBERTY after MARCH 
16th 



NEAT APPEARANCE- 
LIBRARY 

Address. Music*! ronduc-tor. Motion Pictur 



A nationally known technical executive 
recognized as an authority on photo- 
chemistry, photographic practice, studio 
technique, optics, color work, laboratory 
methods, etc., desires connection with 
important studio or producing company — 
either permanent or on consulting basis. 

Box 435, Motion Picture News 

729 SEVENTH AVENUE NEW YORK CITY 



IOWA 

MOVIE-EXTRA SPECIAL 
BARGAIN seven days, located in 
Des Moines, $4,000 terms. Stand 
investigation. Address J. D., Box 
1461 Motion Picture News. 

POSITION WANTED by pro- 
jectionist. Reason — house sold. Will 
go at once. Nine years experience. 
Want steady position where capable 
and dependable projectionist is need- 
ed. Understands care and repair- 
ing of Powers, Simplex, Mono- 
graph and all equipment. Address 
J. C. Edmonson, Perry, Iowa. 

INDIANA 

BARTOLA ORGAN for sale. 
Cost $3,000. Fine shape. Bargain 
at $500. Must be moved during 
March. Theatre closing. All equip- 
ment for sale. Address Lincoln 
Theatre, Mishiwaka, Ind. 9-1 

KANSAS 

GOOD BUY in Kansas, town of 
6,000. Big monthly payroll in town. 
No competition. An unusual propo- 
sition. Address B. C, Box 1310, 
Motion Picture News. 

KENTUCKY 

FOR SALE— Wurlitzer Concert 
Piano Orchestra style U, first cost 
$4250.00 sale price $1500.00 cash, 
will guarantee this instrument to be 
in first class condition. Act quick 
if you want a bargain. J. I. Saad, 
Pikeville, Ky. 

LOUISIANA 

MANAGER WANTED; ener- 
getic young man to operate a mod- 
em, up-to-date, thoroughly equipped 
motion picture theatre in a town of 
2,500; thickly settled adjacent coun- 
tiy; good roads. Salary and com- 
mission. Do not apply unless you 
are i live wire and can produce re- 
sults. Send references and full 
naviculars to The Palace, Inc, 
Marksville. La. 

MASSACHUSETTS 

WANTED, Italian films to lease. 
Subtitles must be in Italian or 
Italian and English. Send list, 
synopsis. Address William Bosse, 
Tr., 170 Shrewsbury St., Worcester, 
Mass. 9-1 



MISSOURI 

COUNTRY town, close to 
Kansas City; theatre for sale. No 
competition. Address C. C, Box 
1304, Motion Picture News. 

FOR SALE, in Missouri town of 
2,500; theatre with no competition. 
Good equipment. Cash or terms. 
500 seats. Address D. M., Box 1305, 
Motion Picture News. 

IN MISSOURI town of 2,000; 
picture theatre, no competition; 
making money. ($1,500). Address 
T. P., Box 1306, Motion Picture 
News. 

FOR quick action; theatre in 
Missouri town of 2,200 people ; only 
house in the town ; making money ; 
$2,500 buys it for immediate sale. 
Address M. T., Box 1307, Motion 
Picture News. 

ONLY theatre in town of 1,800. 
Guarantee vearly profits of $1,800. 
Price, $2,400. Terms on part. Ad- 
dress G. O., Box 1309, Motion Pic- 
ture News. 



NEW YORK 

PARTNER WANTED in mov- 
ing picture business located in live 
town near Buffalo; investment re- 
quired $5,000; money secured. Ad- 
dress M. H., Box 1450 Motion Pic- 
lure News. 

PROJECTIONIST want position 
in film exchange, studio or projec- 
tion room. Long experience. Any 
machine. Address Box 460, Motion 
Picture News. 

I WANT TO BUY— A first class 
moving picture outfit. Complete, 
don't want junk. Must have good 
seats. Address L. K, Box 1457 
Motion Picture News. 

EXPERIENCED theatre man 
desires to lease with option to buy 
fully equipped theatre, in good 
small town. State fully what vou 
have Address N. T., Box 1458 
Motion Picture News. 

EXPERIENCED theatre man 
desires to lease picture show 
equipped in good small town. Ad- 
dress H. R., Box 1459 Motion Pic- 
ture News. 



EQUIPMENT for sale--100 
theatre seats, one Simplex and one 
Powers machine. Address Daniel 
Keegan, 313 19th St., Watervliet, 
N. Y. 9-1. 

OHIO 

MANAGER wants theatre (Sun- 
day town preferred) on profit shar- 
ing basis. Twenty years experience, 
married, wife assists, plays piano. 
My publicity, stunts, original ex- 
ploitation always gets money. Don't 
fear competition. Am managing 
and booking in locality I don't like 
— yet am making money. Want to 
change. Wire or write your offer 
and proposition. Manager Royal 
Theatre, Kenton, Ohio. 

ORGANIST at liberty. Expert 
picture player and soloist. Union. 
Splendid library. Good salary and 
instrument essential. State make 
and size of organ, salary and work- 
ing hours. Wire or write Barbara 
Schaeffer, 2518 Monroe St., Toledo, 
Ohio. 

OPERATOR, experienced and 
reliable, wants position. Will go 
anywhere. Ivan Fry, Box 382, Min- 
erva, Ohio. 

425 SEAT house; no competition; 
Cleveland; lease 6 years; $1,350; 
terms, $950. Address, P. W., Box 
1311, Motion Picture News. 

TEXAS 

PICTURE show, located in good 
town of 1,200 population, for sale 
or trade for small business, or 
equity in cottage in Dallas. Ad- 
dress R. U., Box 1456 Motion Pic- 
ture News. 

THEATRE for sale in Dallas, a 
money maker. If interested address 
me. Address N. P., Box 1460 Mo- 
tion Picture News. 



TENNESSEE 

THEATRE MANAGER, twelve 
years experience looking for good 
connection. Five years present 
position. Efficient booker, adver- 
tiser and projectionist. Reliable and 
trustworthy. Best references. Write 
or wire F. O. Buchanan, Box 97, 
Bristol, Tenn. 

WASHINGTON 

GOOD paying picture theatre in 
best Oregon town, complete in every 
particular, with fine contract ahead, 
for sale to right partv. Address 
W. O., Box 1454 Motion Picture 
News. 

MOTION PICTURE THEA- 
TRE— Heart of business district, 
Seattle; firmly established, going 
house at a sacrifice price. Open to 
fullest investigation. Best theatre 
buy in Seattle. No triflers. Address 
D.' H., Box 1455 Motion Picture 
News. 



WISCONSIN 

FOR SALE : the only two moving 
picture theatres in town of five 
thousand. Reason for selling dis- 
solving partnership. Addiess: Prop. 
Moving Picture Theatre, Oconto, 
Wisconsin. 



March 8, 1924 



1095 



Short Subjects and Serials j| |^ ? 



Educational Augments March List 

Output Declared to Be Largest 
Month Program of Its Season 



w 



1TH thirty-one reels of comedy, nov- 
elty ami newsreels included in its 
March schedule of releases, Educa- 
nnounces that thi- will make March the 
month's list of the 1923-24 Series, 
l two-reel comedies representing five 
are the mainstay of the program with 
ngle reel releases consisting of comedy, 
and song-pictures rounding out the 



e two-reel subjects include two Mermaid 
'omcdies, two Christie Comedies, and one 
ach of the Tuxedo, Clyde Cook, and Juvenile 
Comedies, while the seven single reel subjects 
ldude three Cameo Comedies, and one sub- 



Tales, 



11. 



•kb 



H?t each of the Bruce Wildernes 
ecrete of Life series, Lyman H. 
[odg-podge and the Sing Them Aga: 
en issues of Kinograms, issued twic< 
>mplete the month's program. 
"Wide Open", a Mermaid Comedy with 
jjge Conley, will be released the first week of 
month, with "Oh Captain", a Cameo 
[omedy supplying the single reel release of 
e week. 

The week of March 9 is headed by the 
hristie Comedy. "Getting Gertie's Goat", 
ith Dorothy Devore, "The Ant Lion", fourth 
I the Secrets of Life series, and the Bruce 
'ilderness Tale, "Haunted Hills", furnishing 
e short reel support. "Haunted Hills" is 
ie of the Bruce Wilderness Tales recently 
■ted by the National Board of Review as 
sceptional Photoplays. 

Tuxedo Comedy, "The Xew Sheriff", with 
'oodles" Hanneford, Xew York Hippodrome 



c'own. is t he two- reel subject for the week of 
March 16. Cliff Bowes, Sid Smith and 
Virginia Vance are seen again in the Cameo 
Comedy, ''Cave Inn", also on the schedule for 
this week. 

Two two-reel comedies and two single reel 
subjects are released the following week. 
Bobby Vernon appears in the Christie 
Comedy, "Reno Or Bust", with the second of 
the Clyde Cook Comedies, "Under Orders". 
"Long A?o", one of the "Sing Them Again" 
series, and "Jumping Jacks" a Lyman II. 
Howe Hodge-Podge, complete the week. 

The last week of the month also lists two 
two-reel comedies, the Juvenile Comedy, 
"Barnum, Jr.," with Johnnie Fox, Jr., and 
the Mermaid Comedy, "Family Life." "Bar- 
gain Day." a Cameo Comedy, completes the 



"Fast Steppers" Series 
by Universal 

Work has started at Universal City on a 
new two-reeler series reported to be similar to 
"The Leather Pushers." 

The new series will be known as "The 
Fast Steppers" and will consist of a number 
of short comedy dramas built around the ad- 
ventures of a horseracing enthusiast and 
tipster. 

They are being adapted from Gerald Beau- 
mont's race track stories, "The Information 
Kid," series. 

Billy Sullivan, who succeeded Reginald 
Denny in the "Leather Pushers," has been 
chosen to play the leading role. 





Charles Chase is featured in this one reel comedy, 
" Hard Knocks," produced by Hal Roach for Pathe 
distribution. 

"Hollywood Kid" Comedy 
Preview with Sennett 

Mack Sennett's latest comedy, "The Holly- 
wood Kid," was previewed at Grauman's 
Metropolitan Theatre at Los Angeles. 

Roy Del Ruth directed this story of studio 
life with Mack Sennett playing the character 
of a producer in the comedy. 



Three Fox Educationals 
Released in March 

FOX Film Corporation will release 
three of the new series of Educa- 
tional Entertainments during March. 
The first of thase short reelers will be 
"Rivers of Song." March 2nd, followed 
by "Feathered Fishermen" on March 
16th and "A New England Farm" on 
March 30th. 

Famous rivers in American history are 
shown in "Rivers of Song." Among the 
rivers are the Swanee, Hudson, Potomac, 
Mississippi, Columbia and Ohio. 

"Feathered Fishermen" gives some 
views of bird life on the islands off the 
California coast. The habits of the sea- 
gull, cormorant and pelican are shown in 
their haunts. 

"A New England Farm" presents the 
life of a family on a Down East farm. 
The work of the farmer starting with the 
early morning chores and continuing un- 
til the cows are safely locked in the 
barns at night is presented. 



These clever animals are active in the William Fox current Imperial Comedy, " On The Job. 



1096 



M o t i o n Picture N en 



Theatres Join in Safety Campaign 

International News and Theatre 
Owners Co-operate with Police 



WHAT is expected to be one of the most 
enieetive acts of public service in 
the history of the silver sheet has 
just been undertaken by the International 
Newsreel Corporation in co-operation with 
the New York City Police Department and the 
Motion Picture Theatre Owners of New York, 
Inc. 

A series of safety first pictures illustrating 
the dangers of city streets has been prepared 
to be shown serially in the International News 
reel, beginning with International News No. 
22, released March 8th. 

The pictures illustrate how the dangers of 
the streets of America's greatest city are being 
overcome by the Bureau of Public Safety of 
the New York Police Department, and are 
expected to serve as an impressive warning 
against "jay-walking," reckless driving by 
motorists and carelessness of parents in allow- 
ing children to play in busy streets. The pic- 
tures apply equally to any other American 
city, according to International. 
' Special Deputy Police Commissioner Bar- 
ron Collier, E. B. Hatrick, General Manager 
of the International and William Brandt, 
President of the Motion Picture Theatre 
Owners, of New York, planned the series and 
worked it out under their personal super- 
vision. 

The pictures show the dangers to children 
playing in public thoroughfares. Motorists 
next can see the tragedies that result from 
carelessness in negotiating railroad crossings. 

One of the common causes of accidents is 
pictured sh 'ng the manner in which many 
passengers - especially women — alight from 
street car? md cross behind the car without 
waiting f the car to draw away and thus 
give a cl view of the street. 



The film later will be used 1 
Police Department in its edu 
the schools and elsewhere. 

A private screening of these "sa: 
pictures was held last week for a 
police captains and lieutenants of 
York Traffic Squad. 



New Yorl 
il work ii 



Four Century Comedies 
on March "U" List 

Four Century Comedies are scheduled for 
March release by Universal. 

"Sons-in-Laws," co-starring Jack Earle and 
Harry McCoy, tells the story of two head- 
strong young chaps who become "sons-in- 
laws " instead of would-be "sons-in-laws." 

"That Oriental Game" shows Pal the dog 
and is built around the game Mah Jong. 
Harry Sweet also appears. 

"Young Tenderfoot" stars Buddy Messin- 
ger supported by Sadie Campbell, in a Alt- 
era comedy. 

"That's Rich" features Arthur Trimble and 
deals with a much-abused little fellow ami his 
ultimate revenge. 



Another Century Comedy 
for Noel Smith 

Noel Smith has started work on a new- 
Century Comedy for Julius and Abe Stern. 
"The Movie Queen," is the title. 

Al. Alt will play the leading role, origin- 
ally assigned to McCoy whose illness at the 
last moment made it necessary for Alt to 
assume the leading comedy role. Fatty Carr, 
Leslie Goodwin and Big Bill Blaisdell a 'so 
appear in the cast. 





Golf has been called "The National Rash." in t 
One-Reel Grantland Rice Sportlight Picture Dist 
buted by Pathe. 

Roach Extends Producin 
Schedule for Pathe 

Hal Roach Studios are speeding up on I 
enlarged production schedule for Pathe, whi 
includes two feature length pictures as w 
as short-subject comedies. 

Production is completed on the first of t 
comedy-dramas, made under the title of "T 
Fighting Tylers". 

This is a story of small-town politics 1; 
in the Middle West and presents Glenn Try 
and Blanche Mehaffey in the leading rol 
Camera work has been started on the seco 
comedy drama, in which these two playc 
will again play the leads. Tryon is seen 
an unsophisticated youth who comes to N< 
York and meets a chorus girl for whom li 
retains few illusions. 

Roach has launched a new two-reel come 
unit in which James Finlayson will pi 
prominent roles. Charles Puffy, a 3 
pounder from Europe, will also be seen in tl 
series, to be directed by George Jeske. 

Will Rogers has just finished a two-ri 
political satire, directed by Bob Wagni 
The "Our Gang" group, "Spat Fami! 
layers, and Charles Chase company also f 
igaged on new comedy subjects. 



Harry Langdon 



KINOGRAMS 

THE VISUAL 

NEWS 

ALL THE WORLD 

Issued Twice a Week 

DUirfbmtai by 



The most spectacular and biggest 
production ever given a serial — 



The Way of a Man 



By EMERSON HOUGH 

(Author of "The Covered Wagon," 
" North of 36," etc., etc.) 
with 

Allene Ray 

and 

HAROLD MILLER 




Thoroughly Satisfied" 

"We are thoroughly satisfied with 'The 
Way of a Man.' We are pleased to state that 
we have enjoyed one of the best weeks of the 
season with this picture." 

George W. Grandstrom, 
Tower Theatre, St. Paul, Minn. 



'Best Produced Serial 
I Ever Saw " 

"1 think this the best produced serial I ever 
saw. Sure has the stuff in it, and should be 
a clean-up if remaining seven episodes are as 
good as the first three." 

Steve Farrar, 
Orpheum, Harrisburg, 111. 



Directed by 
George B. Seitz 



Two versions 



Produced by 
C W. Patton 



Pafhepicture 



and 



Pafheserial 



Charley 
Chase 




Perfection in one reel comedies — 

Hal Roach Comedies 

^^OR nearly ten years the standard one reel comedy release. 

They must be good to bear the name Hal Roach. He is the 
maker of stars, the originator of ideas, the creator of comedy 
"styles." 

Have you seen Charley Chase yet? Here is a comedian 
who looks, dresses and acts like a human being, — yet is really 
funny. 

With Chase and the "Dippy Doo Dads" you have diversity, 
novelty, pep, fun. 



Pafhecomedy 

TRADE [ Cgk] MARK 



March 8. 1924 



1099 



Two More "Chronicles" are 
Under Way for Pathe 

TWO new subjects of the " Chronicles 
of America " series for Pathe re- 
lease are under way. Of these, the pic- 
ture titled " The Declaration of Inde- 
pendence " is well along towards com- 
pletion. Kenneth Webb is directing. 

Camera work is scheduled to start on 
" Yorktown " within the next week 
under the direction of Webster Camp- 
bell. This subject will reproduce George 
Washington's military campaign which 
culminated in the surrender of Corn- 
wallis. 

Detachments from the Army. Navy and 
Marine Corps are expected to participate 
in the battle scenes showing the joint 
operations of the Americans under 
Washington and the French under 
Rochambeau against the British. 



Mack Sennett to Appear 
in His Own Cast 

Word from the Mack Sennett Studios re- 
ports rapid progress on the production 
schedule for Pathe. In process is a comedy, 
titled "The Kid from Hollywood," which pre- 
sents Mack Sennett himself in an actor's role. 

The story is built around studio life and 
Sennett plays the character of a producer. 

Harry Langdon's next comedy presents him 
as a New York policeman whose beat extends 
through Greenwich Village. The picture, 
which is being made under the title of "The 
Cat's Meow", presents Alice Day, Madeleine 
•Hurlock and Kalla Pasha in the support. 

The cast of Ben Turpin's new comedy is 
being assembled, the subject being a burlesque 
version of "The Virginian." 




Educational to Release 
Plastigrams 

f i T-\ \ASTIGRAMS," the stereoscopic 
\~ .notion picture recently acquired 
by Educational Film Exchanges, 
Inc., will be released March 23, accord- 
ing to announcement from the distribu- 
tors. 




Commends Improvements 
in Short Subjects 

Under the heading, "Added Features Im- 
prove," Eaoul Rodriquez, writing for "The 
Preview,'' gravure motion picture supplement 
of the Los Angele Times, calls attention to the 
remarkable improvement in the last few years, 
of the one and two-reel subjects, in both pro- 
duction and entertainment value. 

Commenting on the early attempts at 
comedy when the pictures consisted of little 
more than wild runs by policemen after petty 
but clever crooks, the article says: "The 
added attraction later took on a tone of 
dignity and importance with the result that 
today it occupies a place almost of equality 
with the feature, at least to the amount of 
time that the exhibitors devote to it. 

"Nowadays the comedy possesses a generous 
touch of slyness and wit that makes it a worth- 
while production. There is no need for eulogy 
—the slapstick comedy is the monarch of the 
added attractions; and the domestic situation 
comedy is not inferior to it. 

the newer additions to the host of 
ictions that have developed are the 
microscopic animal life, which are 
he screen magnified thousands and 
ns of times," concludes the article, 
eferring to the "Secrets of Life" 
r released bv Educational Film Ex- 



"An 
added 
pictur. 
shown 
oven n 



•hansres, Inc. 



Scenes from " The White Man Who Turned Indian," one of the Indian Frontier Series Released by Pathe. 



KINOGRAMS 

THE VISUAL 

NEWS 

of ALL THE WORLD 
Should Always Be on Your Program 
Distributed by 
Educational Film Exchanges, Inc. 



1100 



1 Resume of Current News Weeklies ! 



: .: I' ij.ii ' .,. 



1!II!IIIII!IIII!I!I1!!IIIIIIIIIIII!IIIIIIIIIII!I!II!IIIII!IIIIIII1IIIH9 



FOX NEWS VOL. 5— No. 40— Quebec— S. S. 
Mikula cuts a channel through the frozen St. 
Lawrence. New York — President Coolidge pays 
visit to New York City to address Republican 
Club. Philadelphia, Pa. — Two more of Uncle 
Sam's battleships go into junk pile at Navy 
Yard. New York city — 2,000 canine aristo- 
crats compete at 48th annual show of West- 
minster Kennel Club. Eddystone, Pa. — Locomo- 
tives ready to run are hoisted on ship for the 
Argentine. North Island, Cal. — Speediest thing 
afloat in U. S. Navy — Scooter built for rescue 
work makes 60 miles an hour. Chamonix, France 
— At the Olympic Games — Swiss teams capture 
first and second honors in bobsleigh races. San 
Diego, Cal. — U. S. Marines keep fit by a strenu- 
ous program of sports. 



FOX NEWS VOL. 5, No.41.— Panama— U. S. 
Army Air Service planes on Central American 
flight. Washington, D. C. — Edwin Denby resigns 
as Secretary of the Navy. Syracuse, N. Y. — 
Crew of Syracuse U. trains for Olympic trials. 
Phoenix, Ariz. — Largest of Uncle Sam's 500 
schools for Indians. Tokio — Fleet of lumber 
ships donated by Americans to rebuild Japanese 
homes. El Paso — General Holbrook, chief of U. 
S. Army Cavalry, comes to Fort Bliss. Colorado 
Springs — Heat follows cold so closely that winter 
and summer sports go on side by side. Seattle, 
Wash. — One of the oldest autos in existence, built 
in 1898, still going strong. Brattleboro", Vt. — 
Lars Haugen wins U. S. championship ski meet 
with a leap of 180 feet. 



FOX NEWS VOL. 5, No. 42.— Minneapolis, 
Minn. — Lake Minnetonka, is so over-crowded 
with carp that State orders them seined. New 
York City — Harry F. Sinclair, oil magnate, ar- 
rives from Europe to tell of leases before Senate 
committee. Arizona — U. S. is one of the world's 
greatest beef producing countries. Alhambra, 
Cal. — A castle of midgets with circus in winter 
quarters. Miami — "Houseboat Row." Off Porto 
Rico — W r ith the fleet in winter practice. New 
Orleans, La. — Surf riding on the star fish board. 
On Mexican Border — 11th U. S. Cavalry from 
Camp Hearn, on patrol duty. St. Anton, Austria 
— Famous winter resort in the Tyrolean Alps un- 
der heaviest snow in 35 years. Port Richey, Fla. 
— Tons of dynamite are used to open a channel 
from the Cotee River to the Gulf of Mexico. 



KINOGRAMS 2331: East Pittsburgh, Pa.— 
First pictures every made of the making of 
radio vacuum tubes, a process heretofore kept 
secret. New York — Pedestrians struggle through 
sea of slush when rain falls on two inch snow ; 
New York — Harry F. Sinclair returns from 
abroad ; Piraeus, Greece — People take part in an- 
cient rites of dipping the cross ; New York — 
Arthur J. Davis takes place of William H. Ander- 
son as head of Anti-Saloon League ; San Fran- 
cisco — Soldiers demonstrate new gas mask ; Wash- 
ington — Gold star mothers tell president they 
want to be sent to France ; Berlin, Germany — 
Skiiers skim over ice pulled by motorcycles; New 
York — Tom Taggart, political leader, starts for 
West Indies ; Canton, O. — Boy scouts from Ohio 
and Pennsylvania visit McKinley's tomb ; Mon- 
treal — Cameraman visits boy's paradise on Mt. 
Royal. 



KINOGRAMS NO. 2332 : Valley Forge, Pa.— 
Boy Scouts visit famous Revolutionary camp- 
ing ground and pay tribute to Washington ; 
Washington President sees great mid-winter 
marathon starting from Capitol; Quebec — Dog 
teams are off in three day international derby; 
Chicago— Bertell, human ' enigma, eats electric 
light bulb and warms self with blow torch; Man- 
chester, N. II. — Super Brownies break through 
ice for winter swim, dive over hundred f cet • 
San Bernardino— Thousands of oranges to build 
"log" cabin at Orange Show ; New York— Trans- 
port St. Mihel sails for I '.•mama with contingent 
of troops; Oakland, Cal. — Weary shop nirls re- 
vive themselves with out door basketball : Wash- 
ington — Heavy weight champion .Tack Dcmpsey 
calls on President Coolidge; St- Joviet Que. — 
Exclusive pictures of ski riders whizzing over 
snow towed by an aeroplane. 



INTERNATIONAL NEWS NO. 18.— Everett 
Wash— Bridges washed away and highways 
closed. New York — The worst snowstorm of 
the season buries the metropolis in an ocean 
of slush. Paris. France- Steeplejacks raise 



themselves aloft at Eiffel Tower. Palm Beach, 
Fla. — A glimpse of Palm Beach at society's 
"bathing hour". — New York City — Harry 
Sinclair, arrives from Europe to testify 
again in Teapot Dome scandal. Washingtdn, 
D. C. — Owen Roberts, Philadelphia lawyer, 
and Ex-Senator Atlee Pomerene, of Ohio, get 
their commissions as President Coolidge's oil in- 
vestigators. Rome, Italy — Italy moves her Un- 
known Hero. — Tokyo, Japan — Crown Prince Hir- 
ohito, ruler of Japan, rides to his wedding through 
"Safety-Lane." Lake Minnetonka, Minn. — Fish- 
ermen open war on immense horde of carp. 
Cairo, Egypt — Egyptian "Independents" celebrate 
election victory. Red Bank, N. J. — Ice boats 
seek new records for speed. Madison Barracks, 
N. Y. — First Division artillery engages in spec- 
tacular winter battle training. 



PATHE NEWS NO. 15: Washington, D. C— 
Mothers of American soldier dead lying in 
Europe, petition Congress for transport to graves ; 
Cannes, France — Merry-makers indulge in spec- 
tacular floral combat ; New York City, Review 
drill of future officers of Merchant Marine ; Wash- 
ington, D. C. — Rep. Garner, Secretary of Treas- 
ury Mellon and Gov. Smith of New York all 
endeavoring to reduce the income tax rates; Ber- 
lin, Germany — American food packages received 
by starving German children ; In The Limelight, 
Jeff Davis, King of Hoboes, after Gth trip around 
the world, says "Stay at Home" ; Glendale, Cal. 
— Pathe News films "San Antonio Siamese 
Twins" ; Jamaica, N. Y. — Newest life-saving de- 
vice lessens danger of skating on ice ; Los An- 
geles, Cal. — "King David" newsboy, sells papers, 
preaches and boxes every day; Hilo, Hawaii — 
Pathe News gets spectacular and picturesque films 
of Hawaiian volcano in eruption ; Oklahoma City, 
Okla. (That Territory Only) — Thousands view 
parade in honor of visiting delegates to Shrine 
directors' Association. 



PATHE NEWS NO. 16 : Vera Cruz, Mexico— 
Obregon recaptures Vera Cruz — Pathe News 
presents exclusive pictures showing entry of Fed- 
eral troops into city held by rebels ; Hilo, Ha- 
waii — Views of seething Kilauea crater at night ; 
Dayton, Ohio — J. A. Macready in altitude flight 
reaches a height of 34.9S3 feet ; San Bernardino, 
Cal. — 2,000.000 oranges displayed artistically at 
National Orange Show; Culebra, Panama — 
Troops of U. S. Fleet Marine Expeditionary Force 
make spectacular landing for maneuvers ; Quebec, 
Canada — Pathe News cameraman takes part in 
120-mile dog derby; San Antonio, Texas (That 
Territory Only) — Tourists flock to the first An- 
nual Midwinter Celebration ; Lexington, Ky. 
(That Territory Only) — Visit two of America's 
turf kings — Man O'War and Morvich ; Valley 
Forge, Pa. (That Territory Only)— Boy Scouts 
make pilgrimage to historic land-mark ; Winter 
headquarters of George Washington, where he 
and his troops suffered the worst hardships of 
the Revolutionary War. 



All Century Units Are 
Busy Producing 

After completing "The Racing Kid," a 
Buddy Messinger comedy, Al Herman .started 
on another Messinger subject for Century en- 
titled "The Jazz Boy," with "Spec" O'Donnell, 
Martha Sleeper, Harry Pringle and Countess 
Mariana Moya in support. 

Director Herman is then scheduled to pro- 
duce another Century Comedy for Universal 
starring Pal the dog. 

Other Century announcements show that 
Harry Edwards will take charge of the giant 
Jack Enrle in producing "Marrying Money." 



Guild-Made to Produce 
"The Puritans" 

Yale University Press has completed 
aiT.'ui^cincnls whereby Guild-Made Pictures 
(The Film Guild) will immediately start pro- 
duction of "The Puritan," one of the forth- 
coming "Chronicles of America" pictures 
distributed bv Pathe. 



Motion Picture News 




Three situations from the Universal Comedy, " Matri- 
monial Agency," with Bobby Dunn and Slim Sum- 
merville. 



"Our Gang" Heads Pathe 
Schedule March 9 

" The Buccaneers " is the title of the " Our 
Gang" comedy that features the Pathe re- 
leases for week beginning March 9, and there 
is also a Grantland Rice " Sportlight " on 
golf entitled " The National Rash." 

" The National Rash " deals with the sport 
of golf while " Love's Detour " is a comedy 
romance with Charles Chase. 

" Aesop Film Fable " release is titled " An 
All Star Cast." March 9 program also con- 
tains the eighth episode of "The Way of a 
Man," under the title of " The Fugitives." 

Pathe Review No. 10, the two news reels 
and " Topics of the Day" complete the bill. 



Kinograms- Westinghouse 
in New Radio Deal 

Through an arrangement with Westing- 
house Electric and Manufacturing Company, 
Kinograms photographed the process of 
making the vacuum tube used in radio re- 
ception. 

The tie-up, consisted of broadcasting from 
three stations of the Westinghouse Company, 
information that this process of manufacture 
could be seen in Kinograms at local theatres, 
and naming the theatres in the vicinity of the 
broadcasting station. The stations which 
broadcasted the talks wore K D K A, at Pitts- 
bur-,-. K Y W, at Chicago, and W B Z, at 
Springfield, Mass. 



March 8, 1924 



1101 




"Leatherstocking" 
(Pathe Serial) 

BOYS who are lovers of James Fenimore 
Cooper's works, and grown-ups who have 
read Cooper many years ago. will assu'c" 
interested in seeing this serial with Leather- 
stocking as the hero. 

The first three episodes contain great promise 
of what is to come and are full of action. This 
should pull as it is off the beaten path some- 
what. 

Those that get a thrill from combats between 
Indians and White Men are amply provided with 
many fights in the woods and on the water. 

Of course a "chase" has to be inserted in 
every serial and the adapter furnishes the father 
of the heroine with a mysterious jewel casket 
which is later stolen by marauding Indians. 

Harold Miller is "Leatherstocking," a white 
man who lived ten years with the Delaware In- 
dians and learned their language and customs. 
Edna Murphy is the heroine with a weak minded 
sister and a father who has established his 
family on a picturesque houseboat of logs which 
is floating on a lake in the Indian country. 

While the Delawares are friendly the Hurons, 
allies of the French, are enemies. George B. 
Seitz directed this one for C. W. Patton and it 
should satisfy generally all audiences that like 
the average serial. — TOMHAM 



"When Knighthood Was in Tower" 

(F. B. O.— Two Reels) 
X^HIS latest release of the "Telephone Girl" 
series carries the same breeziness and pep 
that have made the other Witwer subjects un- 
usual among short films. With more of story 
interest than the ordinary two-reel comedy, the 
titles and gags still provide a generous quota of 
laugh material. 

In this case, Gladys Murgatroyd, the switch- 
board manipulator of the Hotel St. Moe, takes 
pity on a younger would-be playwright, about to 
be ousted for non-payment of his bill. She brings 
ibout a meeting with a celebrated actor-producer 
stopping at the St. Moe, but the latter objects to 
he play on the ground that it is improbable and 
hat the underworld characters are greatly over- 
Irawn. 

To set matters right, Gladys arranges a slum- 
ning expedition to an underworld dance hall, 
vhere several of her friends inpersonate Bowery 
:haracters. The affair ends up in a free-for-all 
ight, with the chief characters in the city jail, 
mt the actor has been convinced that the play is 

i rue to life in its portrayal of "toughs," so he 

I igrees to produce it. 

The action proceeds at a lively clip, and the 
elease should please. Tom Wilson contributes 

j n excellent bit, and Douglas Gerrard gives an 

j musing burlesque of a familiar type of matinee 
iol. Alberta Vaughn, a sinuously graceful 
amsel, is thoroughly in character as Gladys. 

, 'he subtitles are typical Witwer "slanguage". — 
.. C. MOEN. 



"Long Ago" 
I (Educational — Two Reels) 

PHIS is an another of the "Sing Them Again" 
1 series in which old popular songs are intro- 
uced with elaborate illustrations. Included in 
lis issue are "Annie Laurie", "Far Away" and 
fust A Song At Twilight". A pleasing ro- 
ance is woven about each song.— CHESTER 
SMITH 



" Swing Bad the Sailor" 

(Universal — Two Reels) 
DILLY SULLIVAN is at his best in this 
good story of the Leather Pushers' series. 
On a vaudeville tour he is meeting all-comers and 
agreeing to give any one a hundred dollars who 
can stay one round with him. The crew of a 
sailing vessel is in attendance at the performance 
and the tough mate is egged on by the skipper's 
daughter to prove his boasted prowess in the 
ring. 

The mate is flattened in jig time and claims he 
is the victim of an unfair referee. That night 
the Kid is kidnapped by members of the crew 
and brought aboard the ship. Joe, his manager 
and Tommy, his trainer scent the plot and hasten 
to the ship. They are bound, as is the Kid un- 
til the mate gets ready for his return bout. De- 
spite his unfair tactics, the mate is again the 
humiliated victim of a thorough beating. The 
Kid wakes up with his trainer tugging at his 
hair and the whole thing is revealed as a chop 
suey dream of the trainer. The story is well told 
and has plenty of humor and fast action. — 
CHESTER J. SMITH. 



"The Buccaneers" 

(Pathe— Two Reels) 
Xl/HAT boy has not tried to emulate the 
*' pirates? Hal Roach's young rascals, in this 
"Our Gang" Comedy, will bring the older folks 
back to their childhood days and thoroughly 
amuse them while the younger set and the chil- 
dren can laugh to their hearts content. 

The gang is located on the seashore and build 
a pirate ship with the black flag, skull and cross- 
bones, and all rakish costumes they can impro- 
vise. A bottle of Ketchup is used to launch the 
boat which quickly goes to the bottom as it 
strikes the water. 

An old salt permits the Gang to use his boat 
as a pirate ship and when it breaks loose from 
its moorings the United States Navy rescues the 
boys. Pure and delightful comedy that con- 
vulses the average audience— TOMHAM. 



Sons in Law 



(Universal-Century — Two Reels) 
'"pHIS is a hodge podge of hokum that is 
-1 sillier than it is funny. Jack Earle and 
Harry McCoy are in love with sisters and both 
are disapproved by the father. They try to win 
the father's favor by mastering his favorite 
game, croquet, but Jack spoils it all by slamming 
father in the eye with a ball as he gets down to 
measure a shot. 

Later when father is trying to master the 
driving of a new car he knocks Harry off a 
cliff and the latter feigns death that the lovers 
may gain entrance into the home of their sweet- 
hearts. The subterfuge is discovered and the 
usual long chase begins. Small children may 
find the humor in this one, but it is too silly to 
be pleasing to others.— CHESTER J. SMITH. 



Secrets Of Life Series 
(Educational — One Reel) 

IF one is interested in bugs there is lots of an 
A educational nature to be gleaned from this 
series. The Ant Lion (Boodle Bug) is not a 
pretty thing to look upon, particularly at close 
quarters, as it is shown by Mr. Tolhurst. It is 
shown from its egg days to its complete develop- 
ment. Its method of existence, through the 
catching of gnats and ants, is depicted in an in- 
teresting manner.— CHESTER J. SMITH 



"The Weakling" 

(Fox— Two Reels) 
CLAPSTICK comedy of college life introduc- 
° ing, at first, a pushball contest between girls 
which is good for a laugh, and various high-jinks 
contributed by Henry Murdock and the rest of 
the cast, feature the action of this picture. 
Murdock portrays the timid, bc-spectacled youth, 
afraid to take part in the athletic events which 
are in progress at the college, but after much 
persuasion by his sister enters several events, 
which he wins, through accidents, much to the 
discomfiture of the college "bully" who, angry 
because he has lost, proceeds to make life miser- 
able for Murdock. He gathers together his 
friends and after beating up Murdock they ship 
him to a hospital. His antics at the hospital 
after being put under the influence of ether will 
cause many a laugh. He escapes in an aeroplane 
with the "bully" as passenger and proceeds to 
execute numerous fancy figures in the air, due to 
his lack of knowledge concerning the motor, 
finally surrendering his place as pilot to the 
"bully," who causes the machine to take a nose- 
dive to the earth with disastrous results. 

While this is a slapstick pure and simple, it 
will nevertheless entertain because of the many 
amusing " gags."— HAROLD FLAVIN. 

"The New Sheriff" 

(Educational — Two Reels) 
DOODLES HANNEFORD, as the Sheriff is 
* decidedly in favor of the opposite sex, and 
particularly the new school teacher, who is ab- 
ducted and secreted in a hut by several of the 
town ruffians. Strapped to a post she is to be 
the .victim of a pistol attached to the clock within 
ten minutes. Poodles dog has trailed the ab- 
ductors and sensed the situation. He rushes to 
his master and brings the necessary relief in the 
nick of time. The picture has suspense, some 
good comedy, a display of splendid horsemanship 
by the hero and a wonderfully intelligent dog. — 
CHESTER J. SMITH 



"Love's Detour" 
(Pathe— One Reel) 

HE is a hotel clerk and falls in love with a 
little spitfire who is one of the guests. 
And the telephone girl in the hotel just laughs 
up her sleeve every time that the comedian, 
Charles Chase, meets with a rebuff. 

When the mother of the spitfire has her own 
wrinkles removed and tries to vamp the young 
man there is a surprise finish when the telephone 
girl bags the game. 

A high class comedy that will please those 
that do not care for the old style slapstick. — 
TOMHAM 



"The National Rash" 
(Pathe— One Reel) 
/^OLFERS will enjoy this Grantland Rice 
^* "Sportlight" and lovers of all sports will be 
entertained by the champions of Golf. 

Mr. Rice shows that two Scotch shepherds 
originated the game five hundred years ago 
and then introduces the audience to the present 
day leaders in the game. 

Cowboys in the far Northwest are also 
pictured as golf fiends and many laughs should 
result from the performance of the "duffer" who 
is ever present at all courses. — TOMHAM. 



1102 



Motion Picture News 




Happiness 



(Metro— Eight Reels) 

(Reviewed by Chester J. Smith) 

TAKEN all in all this screen version of the J. Hartley Manners' 
story is just about the equal of the stage success in which 
Laurette Taylor also starred. The one fault with the picture 
seems to be that it is overacted. Miss Taylor is splendid for tho 
most part but she seems inclined to rather overdo the little flippancies 
that are bound to win favor until too often repeated. 

Cyril Chadwick also seems to overdo his boredom with life, 
occasioned by the fact that he is a gentleman of leisure. His acting 
is anything but natural, though the role is not entirely a natural 
one. The same may be said of Edith Yorke in the overdrawn role 
of Mrs. Wreay. 

Save for the early sequence where the Brooklyn youngsters display 
some local color the picture is inclined to drag a bit through the 
first reel or two, but it takes on action with the initial appearance of 
Pat O'Malley, as Fermoy MaeDonough, the young inventor, whom 
circumstances hold to a laboring job. O'Malley plays the role 
naturally and convincingly. His scenes with Miss Taylor are splen- 
did for the most part and will win the pair much favorable com- 
ment. Rarely has O'Malley been seen in a more human role and it 
is hard to conceive of it being played in a more convincing manner. 

The first meeting of the pair speeds up the action from mediocrity 
and the picture fairly hums from that time on. During the process 
of their transformation from comparative poverty to likewise com- 
parative affluence in which they are aided by the idle rich Hedda 
Hopper as Mrs. Chrystal Pole and Cyril Chadwick as Philip Chandos 
the story is very pleasing and logical enough to be convincing. 

There are touches of comedy throughout that are bound to win 
approval and they are nicely interspersed with pathetic incidents, 
that though a bit overplayed at times, are, however, effective. 

THEME. Melodrama in which young Brooklyn errand 
girl and her young Irish lover fight their way from poverty 
with the aid of idle rich benefactors, to a position of com- 
parative affluence. 

PRODUCTION HIGHLIGHTS. The many splendid 
scenes between Miss Taylor and Pat O'Malley. The bits 
of local color when the Brooklyn youngsters do their side- 
walk stunts. The display of gowns in the modiste parlor. 

DIRECTION. Is inclined to have the roles overacted, 
but for the most part the full value is developed in nearly 
every sequence. The humorous angles are particularly 
well built and the scenes well laid. 

EXPLOITATION. The name of the star is the best 
exploitation bet. Pat O'Malley's characterization of the 
young electrician. A ready appeal can be made to shopgirls. 

DRAWING POWER. Should be pleasing for any sort 
of house. 

SUMMARY. A good story inclined to be overacted in 
spots, but one which maintains the interest throughout. 
There is no particularly dramatic climax, but the story is 
evenly and well told. Photography and settings are good. 

THE CAST 

Jenny Wreay Laurette Taylor 

Fermoy MaeDonough Pat O'Malley 

Mrs. Chrystal Pole Hedda Hopper 

Philip Chandos Cyril Chadwick 

Mrs. Wreay Edith Yorke 

Mr. Rosselstein Laurence Grant 

Salhe Perkins Patterson Dial 

Adapted by J Hartley Manners from his own stage play. Directed 
by King Vidor. 

SYNOPSIS. Jenny, Brooklyn errand girl, because of her sunny 
disposition, is induced to bring her mother and live with Mrs. Chrys- 
tal Pole, wealthy young widow, tired of life. One day she meets 
Fermoy MaeDonough, electrician and inventor, who is befriended 
by Philip Chandos, wealthy friend of Mrs. Pole. The wealthy pair 
offer to establish the youngsters in business. They refuse and later 
on were on their own merits. 



Daughters of Today 

(Rollin Sturgeon-Selznick — Seven Reels) 

(Reviewed by Frank Elliott) 

THIS is a feature that can be exploited into a big box office 
success, because it is the type demanded by certain classes of 
motion picture patrons. The film holds the mirror up to the 
young folks and shows them how a large per cent of them are " carry- 
ing on." While the production approaches the risque in spots there 
is nothing that will offend anyone but the most prudish. 

The plot isn't glaringly original. We've all heard of the country 
girl stricken with " brightlightitis " and deciding to " step out I 
with the usual disastrous results. But in throwing into relief some 
of the details of the " stepping out " process the director gives the 
audience a peep at such things as a moonlight bathing party in 
which the girls let their consciences be their guides as to what they 
shall wear; a wild night at a roadhouse and divers gatherings in 
which the genus flapperette and the drug store cowboy type of youth 
show you what real jazz dancing is. 

The story picks up interest toward the close when a mystery 
element is introduced as the police seek the murderer of Reggie 
Adams and there is some suspense. There is a storm scene and auto 
wreck thrown in for good measure. Heart appeal is inserted when 
the " gang " decides to do a good turn and keep the truth about 
the daughter's carrying on from the white-haired mother who has 
just advanced from the country with a jar of peaches for the lassie. 
In fact the old hokum is dragged in ever and anon, but it is of the 
variety that the fans like — -so that's that. 

THEME. A society drama of the type now much in de- 
mand and which is alleged to set forth the flapper as she 
really is. 

PRODUCTION HIGHLIGHTS. The opening jazz par- 
ties. The storm scene and the wreck of the motor car. The 
bathing party at the country house. The mystery element 
introduced toward the end of the story. The cast which 
contains some big "names." 

DIRECTION. Has certainly been successful in putting 
over the idea of the picture, the depiction of the jazz-crazed 
lives lead by the younger set. 

EXPLOITATION ANGLES. The title. The stars. Get 
your local club women, pastors, prominent citizens to tell in 
the newspapers what they think of our daughters of today. 
Play up the jazz parties and the title, which is sure to draw 
them in. 

DRAWING POWER. Folks expect to see some peppy 
stuff and this one won't disappoint from that angle. 

SUMMARY. There is nothing new in the story set forth 
in this one, but it is the way in which it is handled that 
will get them in. The director has put in such things as 
poker games in which "unmentionables" are bet, young 
girls playing Nubian polo, young folks of both sexes juggling 
flasks and the contents thereof, etc. The box office seems 
to smile when these pictures are shown. 

THE CAST 

Lois Whittall Patsy Ruth Miller 

Ralph Adams Ralph Graves 

Mabel Vandergrift Edna Murphy 

Peter Farnham Edward Hearn 

Reggy Adams Philo McCullough 

Dirk Vandegrift George Nichols 

Ma Vandegrift Gertrude Claire 

Leigh Whittall Phillips Smalley 

Lorena Zasu Pitts 

Calnan H. J. Herbert 

Mrs. Mantell Fontaine La Rue 

By Lucien Hubbard. Directed by Rollin Sturgeon. Photographed 
by Milton Moore. 
SYNOPSIS. Lois Whittall, neglected by her father who is in- 
terested in another woman, decides to " join the gang," and have a 
good time. On the way to a road house the " gang " meets Mabel 
Vandegrift who yearns for the luxury and good things of life but 
is denied them because of her parents' poverty. Reggy Adams per- 
suades Mabel to join the party and the rest of the action deals with 
peppy adventures of the two girls, ending with both in the arms of 
their real lovers. 



March 8, 1924 



1103 



(D. 



America 

W. Griffith— About 14 Reels) 



(Reviewed by Laurence Reid) 

IT is a historic spectacle that Griffith presents here — even if it 
fails to furnish a sweeping epic of the torch of liberty which 
•was lighted and carried by our forefathers in making us a free 
and independent nation. 

What Griffith attempts to portray (and succeeds admirably) is the 
great sacrifice made by our forefathers. The spirit of 76 is vital — 
exceptionally vital in the first half of the picture. With a fine sense 
of dramatic values he presents several sweeping clmaxes. The 
most thrilling episode which ever was projected in our estimation is 
the midnight ride of Paul Revere. It will arouse great patriotic 
fervor — for the spirit is behind it. The manner in which he rouses 
bis audience to a frenzied pitch of excitement during the momentous 
ride surely stamps him the master of dramatic effects. And he 
follows up this magnificent episode with the battles of Lexington, 
Concord and Bunker Hill. The Minute Men arrayed against the 
British furnishes a scene which will make screen history. These 
episodes make " America " great. 

The picture is packed with typical Griffith touches. He has 
inspired his players — especially Neil Hamilton — to immortalize our 
forefathers with the spirit they manifested in making us a free 
nation. It's a spectacular picture — a great picture, stirring in its 
climaxes — and carrying a fine spirit of sacrifice. And it will be a 
big success everywhere. 

THEME. Historical romance against background of 
Revolutionary War — showing the features which led vo 
America taking up arms against Britain — and pointing the 
conflict which was terminated in the surrender at Yorktown. 

PRODUCTION HIGHLIGHTS. The ride of Paul Re- 
vere. The battle of Lexington and Concord. The battle of 
Bunker Hill. The suspense. The death of Butler. The fine 
acting. The excursions into British parliament. The death 
of the Tory's son. 

DIRECTION. Brings out all his customary suspense. 
The dramatic effects — such as Revere's ride — and the bat- 
tle of Lexington and Concord. Splendid atmosphere. Gets 
unusually fine results from players. 

EXPLOITATION ANGLES. Play up Griffith and the 
large cast. Link up with societies, schools, colleges, women's 
clubs, etc. Present dignified campaign. Use dignified pro- 
logue. 

DRAWING POWER. For first run houses. 

SUMMARY. Historic spectacle which carries most ap- 
peal in early reels — after which it plunges into romance 
which dominates salient episodes of War. Has fine spirit 
and individual scenes magnificent, but is disappointing in 
the respect that vital characters and chapters of Revolution 
are neglected. 

THE CAST 

Nathan H olden Neil Hamilton 

Justice Montague . . .' Erville Alderson 

Nancy Montague Carol Dempster 

Charles Philip Edward Montague Charles Emmett Mack 

Samuel Adams Lee Beggs 

John Hancock John Dunton 

King George III Arthur Donaldson 

William Pitt Charles Bennett 

Patrick Henry Frank McGlynn. Jr. 

Thomas Jefferson Frank Walsh 

George Washington Arthur Dewey 

Captain Walter Butler Lionel Barrymore 

Sir Ashley Montague Sidney Deane 

General Gage ■ W. W Jones ' 

Paul Revere Harry O'Neill 

Captain" Parker H. Van Bousen 

Major Pitcairn Hugh Baird 

Jonas Parker James Milaidy 

Captain Hare . Louis Wolheim 

Joseph Brant Riley Hatch 

Lord North Emil Hoch I 

A Refugee Mother Lucille La Verne 

and several others. 
By Robert W. Chambers. Directed by D. W. Griffith. 
SYNOPSIS. Present the sacrifices of our forefathers in estab- 
lishing a free and independent nation. Nathan Holden, a Boston 
patriot, meets aristocratic daughter of Virginian Tory, and develops 
i romance. Paul Revere warns countryside — and the Revolutionary 
War begins. The hero saves his sweetheart and the refugees in 
the stockade. British surrender at Yorktown 



Love Letters 

(Fox — 4749 Feet) 

(Reviewed by Harold Flavin) 

A™ be " er than the average program picture is this lat- 
est blnrley Mason vehicle. It is well staged and the setting 
are in good taste. The director loses no time in planting las 
characters and in getting the story started with the result that the 
spectator's attention-is held from the beginning. While the plot is not 
a new one nevertheless it entertains due to the action which doesn't 
tlrag and to the surprise ending. 

The story revokes around the efforts of a married woman and 
a girl engaged to be married to get back several packets of letters, 

♦7 e !T P T ent , aIliimces to a man abou * town, who 
a fi hol Jn£ to* epistles though his reason for doing so isn't clearly 
defined. The trouble starts when the husband, in glancing o vc, a 
uewspaper, reads an article concerning a morocco 0 box fn which 
2m£L r»lfc^ T^T ?» d Which he him at 

whichTp JSS5 Wlte '- , the u lusbaml bids her read the ai -ti<^ 

which he considers a rare joke, but which terrifies the wife as she 
realizes ; that her letters must be included in the contents of tie 
box Meanwhile her sister, who, during her school-days had also 
become infatuated with this man. is celebrating with the private 
SE^tE ^TV^' 5 -horn she his just become et 
fhe ' sheik- J Usband aild .^ eall on them and while there meet 
nrf t re ™ e ^ berin g th e wife and the fiancee immediately 

3£ » ti y ° U i ° n t , meet me at mi dnight, I'll show the letters'' 
line The usual complications ensue ending in the murder of the 

nnnute * k DOt divul = ed untiI the la st 

mo^^ofti!? 50 ^^ the / ancee and J °hn Miljan as the '"rake" do 
most of the acting and do it well. William Irving and Gordon 
Edwards as the husband and fiance respectively 1 aven't much to 
Equate! 1311 " 16 th6ir r ° IeS Capably - AIma ^ « tneTfe S 

mttSrifeeT^ PiCtUre ° f US tyPe Which ° Ught t0 S° over 
THEME. Mystery melodrama revolving around the ef- 
forts of a wife and fiancee to recover letters written to a 
man about town.' His murder and the denuement at th- 
finish furnish the thrills 

PRODUCTION HIGHLIGHTS. The interiors The 
acting of Shirley Mason and John Miljan. The romatic Ele- 
ment. The mysterious shooting of the old roue and the 
suspence attending the identity^ the murderer The ex- 
citing climax in which the murderers identity is revealed 
The reunion of the two couples at the end rev eaiea. 

*fc? I ^ E ? TIC ! N - H f S d ° ne Wel1 with old material. Holds 
the attention due to the action which doesn't drag. Has kept 
down dotage more of which would have detracted from ligE 
story. Has handled mystery element introduced in closfn- 
reels in a creditable manner 

closmg reds. Play up star who „ popular ^ 

. ^ m/ f V '- Whi ' e lhe l,l0t ,!n ' 1 new " b ™ been *iven 
ma\ re an G th , e myStCry t el6m " t -Educed w n 
Tot G "" d P " tUre f0r sec °" d ™» »d small 

Evelyn Jefferson... THE CAST 

.Timmv Stanton.. Shirley Mason 

Tulia Crossland Gordon Edwards 
Thomas Chadwick. Alma Francis 

Don Crossland Tohn Miljan 

vate secretary. He demands St'fh ^ v^m^himl^h^^ 5 ^ 
she wants the letters but she afraid tn or. T ■ at hls home lf 
to visit him. Wh'le the sister J, a? n ? A ' prevaiIs u P on the sister 
had cast off, enters and threatens h.m * W °? an ' whom he- 

butler takes from her The fiance Vl£c * * re L volver which his 
returns home having failed to get the e^ters^ V*. 00 ?*' a *d 
dered by some unknown persln and »S nn I n 1 ' S mur " 
secretary because of his having taken th^u {alh - -° n the Driv ate 
but it transpires that the reaf murderer is the g"*™? ^ Ietters - 
the "rake" had discarded, so Til ends wel ° ther ° f the woman 



1104 



Motion Picture News 



Beau Brummel 

(Warner Brothers— Ten Reels) 

(Reviewed by Frank Elliott) 

WHEN the well-known " Best Fifty-Two " of 1924 is made up, 
" Beau Brummel " should be well up toward the top in the 
list. Here is a master production that takes rank with 
" Scaramouche," " A Woman of Paris " and other similar offerings 
that stand out in the season's film fare. First of all " Beau Brum- 
mel " is a personal triumph for John Barrymore who gives his best 
to the interpretation of a role for which he is eminently fitted and 
which he paints on the screen in a colorful, faithful and absorbing 
manner. The character of George Bryan Brummel gives the star 
transitions equally as great as those in " Dr. Jekyll and Mr. Hyde,'' 
inasmuch as the plot takes the most famous dandy of his time from 
the days of his youthful escapes when he won the friendship of the 
Prince of Wales up to his death in the hospital of the Bon Saveur, 
France. Mr. Barrymore's acting is one of the finest things the 
silent art has ever had to offer the motion picture public. 

As a production, " Beau Brummel" leaves little to be desired. It is 
one of those rare pictures which has every element demanded by 
the most seasoned photoplay fan. It is an adaptation of the Clyde 
Fitch play which Richard Mansfield immortalized on the stage. 
In its screen version it becomes a work of surpassing beauty from 
every viewpoint. The settings are magnificent, correct in every 
detail and strikingly lighted. The period in which the play is laid 
provides opportunity for lavish and colorful costumes and* the 
producers " have gone the limit " on this part of the picture. The 
scenes at court and that showing the visit of the king and his retinue 
to Calais with the waterfront of the old French town wonderfully 
reproduced, are sets that must have dug deep into the money bags. 

THEME. Setting forth the dramatic romance and ad- 
venture of England's noted dandy, George Bryan Brummel, 
and depicting his life from youthful splendor to raving mad- 
ness and death in a prison almshouse. 

PRODUCTION HIGHLIGHTS. The superb charac- 
terization by John Barrymore. Willard Louis' work as the 
Prince of Wales. The very fine supporting cast. 

DIRECTION. A masterful work from every viewpoint. 
Has made a picture rich in details, with many little touches 
that mean such big things. Has inspired his players to live 
their parts. 

EXPLOITATION ANGLES. Play up the name of John 
Barrymore and the other notable stars. Put over a win- 
dow displayin your leading men's fashion store depicting the 
"Beau Brummel" of yesteryear and today. Tell the folks 
this is the play Richard Mansfield made famous. Make your 
ads dignified and don't be afraid to promise your patrons 
a real treat. 

DRAWING POWER. Another sure-fire box office suc- 
cess suitable for the highest class theatres — and all others. 

SUMMARY. Real enjoyment, real entertainment, are fur- 
nished in this picture, which is without doubt one of vhe 
finest things of the season to dnt-. 

THE CAST 

George Bryan Brummel John Barrymore 

Lady Margery Alvanley Mary Astor 

George, Prince of Wales Willard Louis 

Duchess of York Irene Rich 

Mortimer Alec B. Francis 

Lady Hestor Stanhope • Carmel Myers 

Lord Alvanley William Humphreys 

Lord Stanhope Richard Tucker 

Lord Byron Andre de Beranger 

Lady Manly Claire de Lorez 

Lord Manly Michael Dark 

Desmond Wertham Templar Saxe 

Mrs. Wertham Clarissa Selwynne 

Kathleen, a maid Carol Holloway 

Lady Moira Kate Lester 

Mme. Bergere Rose Dione 

Adapted for the screen by Dorothy Farnum from the stage play 
by Clyde Fitch. Directed by Harry Beaumont. 
SYNOPSIS. Forced to abandon his sweeetheart, Lady Margery, 
to a loveless marriage with Lord Alvanley, George Bryan Brummel. 
decides to become a beau and forget his sorrows by leading a merry 
or " charmingly indiscreet " life. He wins the friendship of the Prince 
of Wales and becomes Europe's first gentleman. Later jealous 
friends cause a split between the beau and the prince and he leaves 
for France to escape creditors and jail. Poverty enters The beau 
becomes a parody of his past splendor and dies in an almshouse, 
deserted by all but his faithful valet, Mortimer. 



Floodgates 

(Lowell-Blazed Trail Productions — 6500 Feet) 

(Reviewed by Laurence Reid) 

A LIKELY melodrama of conflict in a lumber camp i- exposed 
in this offering which is genuinely authentic in its background 
—the locale being the Adirondacks. The author, L. Case 
Russell, has based her theme upon the war between capital and labor, 
employing as the central characters, a rugged man of the soil, his 
fretful wife (fretful through being compelled to eke out a liveli- 
hood m the open places far from the color of the city), a capitalist 
desirous of gaining the land of the lumbermen in order to sell it at 
a profit to big interests, and the necessary figures of romance — one 
of whom is the honest foreman's sister and the other the nephew of 
the capitalist. 

There is no pause in getting into action here. We are presented 
with the wife selling a strip of land, unbeknown to her husband. 
The latter, meanwhile victimized by his employer, is the innocent 
tool in the land deals. Having the confidence "of the natives it is 
easy for him to persuade them to sell. However, suspicion arises — 
and he is accused of having double-crossed them. He has to mete 
cut punishment to a particularly vindictive character to prove that 
he has their interests at heart. The story measures out sharp action 
and no small amount of suspense. The nephew arouses the fore- 
man's enmity for accidentally crippling his little daughter. He is 
ordered to stay away or be shot. 

The picture reaches its climax easily with the central figures play- 
ing their parts with fine naturalness, particularly John Lowell, 
Evangeline Russell, Jane Thomas, William Calhoun and F. Serrano 
Keating. And this climax gives rich expression to the title — as the 
foreman, thoroughy angered over the turn of events, decides to 
smash the unscrupulous mill-owner by wrecking the dam. It is dyna- 
mited and the rushing waters engulf everything in their path — even 
taking away the capitalist's home. For the purpose of adding an 
extra thrill, the foreman's little daughter is imprisoned there, under- 
doing an operation. There is a timely rescue — and it carries a 
big punch. 

THEME. Melodrama of lumber camp — with conflict 
revolving around employees and mill-owner — the latter 
scheming to buy up their land. He is duly punished. 

PRODUCTION HIGHLIGHTS. The excellent atmos- 
phere — the backgrounds being authentic. The naturalness 
of John Lowell, and the good work by Evangeline Russell, 
Jane Thomas, William Calhoun. The climax when dam 
bursts. The rescues. 

DIRECTION. Has developed plot naturally, establishing 
conflict and characters so that interest is held. Builds to a 
most thrilling climax. Might have eliminated comedy relief. 

EXPLOITATION ANGLES. Mention that this is a 
thrilling story of open spaces. Feature the climax which is 
vivid and packed with a real punch. Bill it as vivid story 
of lumber camp. 

DRAWING POWER. Should interest audiences wher- 
ever shown.. 

SUMMARY. While this theme is familiar, the action is 
packed with melodramatic incident and the suspense is al- 
ways ahead. Carries a most thrilling climax — which is the 
real thing. A splendid picture of its kind — correct in atmos- 
phere and played in natural manner. 

THE CAST 

Dave Trask John Lowell 

His Sister, Ruth Trask Evangeline Russell 

His Wife, Alice Jane Thomas 

His little Daughter, Peggy Iva Ward 

Lemuel Bassett William Calhoun 

His Nephew, Tom Bassett ...F. Serrano Keating 

L*»*l : e Norton Bassert's Secretary William Cavanaugh 

"Sliver" Ohlman J. Nelson Bradt 

His Mother Anne Brody 

Dr. Jan Vedos Homer Lind 

A Specialist Fred Tiden 

'• Goofy " Ladue " Hap " Hadley 

SYNOPSIS Foreman of lumber-mill is used by mill owner to 
persuade the landowners to sell their property. He is ignorant of 
fact that mill owner is determined to profit by them. When accused 
of being dishonest he fights to prove himself on the level. His 
anger aroused, he seeks to break the mill owner. He dvnamites 
the darn flooding the land and sweeping away the capitalist's home. 
Is reconciled to mill owner's nephew who has developed romance 
with his sister — the nephew being instrumental in helping to restore 
the child to health. 



March 8, 1924 



110b 



Nellie, the Beautiful Cloak Model 

( Goldwyn-Cosmopolitan — Seven Reels) 

(Reviewed by Frank Elliott) 

YOU have been clamoring for something new under the sun. Well, 
here it is. One of Owen Davis' old melodramas that delighted 
the gallery gods of yesteryear and which as a stage play may 
have been quite ridiculous, has been made into a thoroughly enter- 
taining picture with many points of appeal-drama, melodrama, 
comedy, pathos and in the seventh reel a thrill. 

"Nellie" has been thoroughly modernized. The action flows along 
against a background of Fifth Avenue traffic jams, of style ateliers 
that will delight the women for here are shown stunning gowns on 
models of real class-a promenade des modes that is lavishly staged, 
of the swift moving elevated, of New York of today. The picture 
has thrills, you bet, that is what it was made for. There is an ex- 
cellent fire scene, an auto crash, some good old fashioned slugging 
contests, a kidnaping and then the supreme movement, the railroad 
scene in which Nellie is saved by less than a hair breadth. 

It is all here, the stuff your dad raved about and which you will 
enjoy twice as much in its screen form. And the cast is one of the 
highlights. It is decidedly 

THEME. A honest-to-goodness old fashioned Owen 
Davis "meller" dealing with the romance and thrilling ad- 
ventures of Nellie, the cloak model. 

PRODUCTION HIGHLIGHTS. The Fashion promen- 
ade. The fire in the style salon. The fight between Cody 
and Lowe. The scene showing the elevated bearing down 
upon the girl. The comedy contributed by Raymond Griffith 
and Mae Busch. Claire Windsor's work as Nellie. The 
good cast. 

DIRECTION. Has taken a 10-20-30 of other days and 
made a good picture out of it. Has built real thrills into 
every reel. Has been fortunate in having an excellent cast 
with which to work and Enimett Flynn makes them all work. 
Has put the old railroad scene over with a bang and brought 
the whole to a close with a novel finish. 

EXPLOITATION ANGLES. You've got a great chance 
to put over a spring style promenade with your local depart- 
ment store. Arrange to have live models exhibit gowns on 
your stage and the store will come through with window 
space and publicity. This is your one best bet so center all 
your efforts on it. Tie up with several smaller stores featur- 
ing women's styles by getting displays of the photos. 

DRAWING POWER. Play up the stars and use the 
word "Nellie," big and the rest of title small, and if prop- 
erly exploited, this one should get any house business. 

SUMMARY. If more of the old mellers were put on in 
this style in which this one has been produced we wouldn't 
be surprised if " Nellie " set a new vogue in pictures. The 
feature is throughly high class in every respect, has a fine 
cast, is elaborately mounted and possesses real entertainment 
from beginning to end. Real folks will like it. 

THE CAST 

J 1 /? 5 * Claire Windsor 

(At 5 years old) Betsy Ann Hisle 

Jack Carroll Edmund Lowe 

?£ y * Jo £"v„- Mae Busch 

w°u ty £ ur , che11 Raymond Griffith 

Walter Peck Lew Cody 

Thomas Lipton ) „ , 3 

Robert Horton ..." .'..WW J Hobart Bosworth 

JJ ita a Lilyan Tashman 

Mrs. Horton Dorothy Cummings 

Blizzard Dugan wm Walling 

Miss Drake Mayne Kelso 

Mosely •• William Orlamond 

>J an S ster Arthur Houseman 

Gan ^ter David Kirby 

By Owen Davis. Directed by Emmett Flynn. Scenario by H. H. 
Van Loan. Photographed by Lucien Andriot. 
SYNOPSIS. Taken away by Thomas Lipton to avoid further 
cruelties at the hands of her father, Nellie Horton, daughter of a man 
whose fortune has been saved by Lipton, grows up in poverty as the 
supposed daughter of the latter her benefactor becomes ill, Nellie 
gets a job as a model in a shop run by her mother's dissolute nephew. 
The rest of the action deals with her treatment by this man, who seeks 
to destroy her, so that he will get the Horton fortune and the final 
rescue from the wheels of the elevated by the hero and her reunion 
with her mother. j: 



Damaged Hearts 

(F. B. O.— 6154 Feet) 

(Reviewed by L. C. Moen) 

THERE is perhaps no more romantic spot on this continent than 
the Florida Everglades. Something in the very name calls up 
visions of adventure and mystery and thrills. Which is by way 
of saying that "Damaged Hearts'' has its action centering in and 
about the Everglades and was actually taken in that region. 

As a result, "Damaged Hearts" is as interesting, pictorially, as 
anything seen in some time. Sinuous, swampy rivers, overhung by 
a closely twisted maze of tropical foliage, and mysterious forests 
where the sun never penetrates, provide an appropriate and en- 
thralling background of rare beauty. 

Not so much can be said for the story. It is one of those made 
to measure affairs, where the long arm of coincidence reaches in at 
appropriate intervals to tangle or untangle the affairs of the char- 
acters. It bears the name of Basil King, and aside from the creaking 
plot mechanics, carries the theme that hate is destructive and that 
only love can open the heart to happiness. 

This theme is developed through a man who, as an orphaned 
child, is separated from his sister. She is adopted by rich people 
and dies. As a result, he becomes embittered against the whole 
world, and swears revenge. The opportunity presents itself when 
he holds up the son of the family that adopted his sister. This man 
is accompanied by his wife, so to square matters, he kidnaps the 
wife and takes her to his cabin, where he puts her to work. 

The crowning improbability, and one which it seems might be 
eliminated, even at this late date, is the recognition of the heroine in 
a airplane photo, taken from several thousand feet in the air. 

For those who do not insist on too much probability, there is 
good entertainment here. 

THEME. The regeneration of a twisted soul, warped by 
hate, through a woman's love, against the background of the 
Florida Everglades. 

PRODUCTION HIGHLIGHTS. The airplane shots of 
the Everglades. The scenic beauty of the backgrounds. The 
underwater fight. The storm. The work of Miss Mullen. 
Eugene Strong's vigorous portrayal of the man. The good 
character bits and atmosphere. 

DIRECTION. Acceptable, and T. Hayes Hunter has 
probably done the best that could be expected with the ma- 
terial. 

EXPLOITATION ANGLES. Play up Basil King as the 
author of "Earthbound" and bring out fact that this picture 
is by the same director. Play up the title conspicuously, 
together with the theme. Heart shaped heralds. Perhaps a 
screening for your local clergymen on the strength of the 
theme. Play up the Everglades settings. 

DRAWING POWER. Should do a satisfactory business, 
properly exploited. 

SUMMARY. A somewhat melodramatic story, well cast 
for the most part, and with a powerful theme, but rather im- 
probable in spots. 

THE CAST 

The Mother Mary Can- 
David (The Boy) Jerry Devine 

David (The Man) Eugene Strong 

The Girl Helen Rowland 

Sandy Tyrone Power 

Celia Stevens Jean Armour 

Hugh Winfield Thomas Gillen 

The Innkeeper Edmund Breese 

His Wife ....... Effie Shannon 

Florida "Cracker" Rolinda Bainbridge 

Mrs. Laneham Florence Billings 

Edwina Winfield Sara Mullen 

The Cripple Charles Deforrest 

Jim Porter Brian Danlevy 

A Pilgrim Picture. Directed by T. Hayes Hunter. Story by Basil 

King. Adapted by Barbara Kent. Photographed by A. Scholtz. 

SYNOPSIS. A man embittered against the world, buries himself 
in the Everglades. Later, he revenges himself by kidnapping the 
wife of the man he hates. They grow to love each other, but wjien 
she hears that her husband is suspected of her murder, she returns, 
to find another woman in his arms. The husband sets out to kill the 
man, but she warns him. The finish is laid under the water, where 
the man is searching for buried treasure. The husband is acci- 
dentally killed, and all ends happily. 



1106 



Motion Picture News 




tudio Briefs 



Frazer Lead in "Men." 

Robert W. Frazer, screen and 
stage leading man, has been chosen 
for the chief masculine role in 
Dimitri Buchowetzki's first Amer- 
ican-made screen production "Men," 
starring Pola Negri. 

Jacqueline Logan will be co-fea- 
tured with Rod La Rocque in "Code 
of the Sea," for Paramount, an 
original screen story by Byron 
Morgan directed by Victor Flem- 
ing. Bertram Millhouser writes 
the screen play and Lucien Hub- 
bard is production editor. 

Sam Wood has completed the 
filming of "Bluff" co-starring Agnes 
Ayres and Antonio Moreno and is 
now engaged in editing and titling 
his latest Paramount picture. 

Madge Tyrone has been selected 
to prepare the screen play of "The 
Wildcat," the Spanish opera by 
Manuel Penella which George Mel- 
ford will produce in the near future 
for Paramount. Antonio Moreno 
is one of the featured players 
selected. 

"The Fighting Coward" has been 
chosen as the final title for James 
Cruze's latest Paramount picture 
adapted from Booth Tarkington's 
"Magnolia" and produced under the 
author's title. Featured in the cast 
are Ernest Torrence, Mary Astor, 
Cullen Landis, Noah Beerv and 
Phyllis Haver. Walter Woods 
wrote the screen play from the 
stage drama. 

Dorothy Mackaill has been se'ect- 
ed bv Frank E. Woods to head the 
cast of the feature, as yet untitled, 
which he has just started to pro- 
duce at the Pickford-Fairbanks 
Studios for Hodkinson release. 
"Butterfly" for Valli. 

Clarence L. Brown is preparing 
another Universal-Jewel, "Butter- 
fly," starring Miss Valli. The film 
story \vas taken from the novel of 
the same name by Kathleen Norris. 

Irving Cummings has begun di- 




Mary Philbin, whose first starring ve- 
hicle for Universal, "Fools Highway" 
had its premiere in a Bowery Theatre 
this week. 



Group of Vitagraph Executives ( L. to R. ) John B. Rock, General Manager; A. J. 
Nelson, Assistant General Manager; Albert E. Smith, President; George H. 
Smith, Managing Director Vitagraph Film Co., Ltd., of London; George A. 
Baldson, Asst. General Mgr.; A Victor Smith, Assistant to Mr. Rock. 

Marching Home," a Gerald Beau- 
mont racing story, Universal fea- 
ture, while Herbert Rawlinson is at 
work under Herbert Blache in 
"High Speed," another Universal 
feature. 

\Ym. R. Neill is planning for his 
next production following "Rose of 
the Ghetto." He plans making "The 
First Violin," "The Way of All 
Flesh," "Back of the Beyond," and 
"The Furnace of Life," all for 
Grand-Asher release. 

Eddie Cline, director of Harold 
Bell Wright's "When a Man's a 
Alan," has been chosen by Sol 
Lesser to direct the next Wright 
feature for Principal Pictures. 

"Hello Frisco," one reel comedv 
made in San Francisco at the time 
of the Wampas Ball, by the Slim 
Sommerville unit of Universal City, 
is receiving its final touches from 
the editing department. Sommer- 

anotner one reel comedy company 
at Universal Citv, arc working; on 
new vehicles. 

" The Inheritors " Universal- 
Jewel, starring Mary Philbin, and 

version of the stnrv of English life 
written by I. A. R. Wylie for "Good 
Housekeeping Magazine " 

Films Night Scenes. 
Frank Lloyd's Fir-t National 



Glyn, and will be directed by Monto 
Bell. "Babbitt" .is from the novel 
by Sinclair Lewis. Willard Louis 
has been chosen for the title role 
and Harry Beaumont will direct. 

Final scenes of Emory Johnson's 
fifth production for Film Booking 
Offices were filmed in San Francisco 
and tentatively called "Swords and 
Plowshares." Maty Carr, as the 
mother, and Johnnie Walker, as the 
son, are co-starrea. 

F. B. O. stars and athletically in- 
clined executives have gone in for 
baseball and marshalled by General 
Manager B. P. (Bernie) Fineman, 
they gather every Sabbath at the 
ball park of Los Angeles Baseball 
club, where, under the direction of 
Harrv Williams, president of the 
Pacific Coast League, they cavort. 

Among those who play, besides 
Messrs. Fineman and Williams, are 
Warner Baxter, Ralph Lewis, Pan 
Herman, Lester Blankfield, Hy 
Daab, John Sainpolis, Walter Green, 
Al Green and many others. 

Production activities at the F 
O. studios were augmented by th< 
Hunt Stromberg unit producim 
"The Black Mask," starring Harn 
Carey and Ruth Roland in an un 
titled society drama directed bv Toe 
Browning. ' 

Christie Completes Cast. 
With the signing of Tully Mar 
shall tin- first Christie Feature wi' 



31 nignt scenes 
between the 
igate and the 



The first is 



ler Broth 
March 
Wife," 
from th" 



tlx 



Un 
has 



10 "How to 
ind "Babbitt." 
pen of Elinor 



stern, starring Pete 



Ricardo C o r t e z , Paramount's 
young Spanish actor, just finished in 
Sam Wood's "The Next Corner," 
and was immediately chosen by 
Cecil B. De Mille for an important 
role in a sequence in the latter part 
of "Triumph." 

After finishing support of Cor- 
inne Griffith and Conway Tearle in 
"Lilies of the Field," Myrtle Sted- 
man has been signed to interpret the 
role of Frank Mayo's sister in 
Harry O. Hoyt's production of 
"The Woman on the Jury," which 
stars Sylvia Breamer, and which is 
now in production at First Xational 
Studios. 

Whitman Bennett is making "Vir- 
tuous Liars," the first of a series of 
society melodramas, in which Edith 
•Allen, of "Scaramouche" plays the 
leading emotional role.. Other mem- 
bers of the cast selected by Mr. 
Bennett for this first production 
were David Powell, Naomi Childers, 
Dagmar Godowsky, Burr Mcin- 
tosh, Maurice Cos'tello and Ralph 
Kellard. 

William Nigh is now making two 
one reel specials at the Whitman 
Bennett Studio in Yonkers. 

Final scenes were shot this week 
on "In Fast Company," being made 
by director James Home, starring 
Richard Talmadge in his third 
Carlos Production for Truart Film 
Corporation. 

Production has begun on "Stam- 
peding the Truth," Universal two- 
reel Western, starring Pete Morri- 
son and directed by Ernst Laemmle. 

Laura La Plante has started her 
third starring vehicle at Universal 
City, an adaptation by Hugh Hoff- 
man from a magazine story by 
Sophie Kerr, tentative^ titled "Rel- 
ativity." Robert E. Hill directs. 



Cesare Gray 
has been selec 
play the role 
mast or in "The 
in production 



la, character actor, 
ed by Universal to 
if an Italian music 
Fiddlin' Doll," now 
at Universal City 
Edward 




! i iitim ni 



Flora Finch in Rudolph Valentino's 
new Paramount picture, "Monsieur 



COSTUMES FOR HIRE 



New York's Newest and 
Fcremott Costume 
Rental Organization 



BROOKS 



1437 Broadway 
Tel. 5580 Pen. 




onal News from Correspondent 



HERMAN WOBBER, Western 
district manager of the Famous 
Players-Lasky exchanges, spent a 
number of days here recently at 
Manager George P. Endert's office, 
having come to this city on a regular 
tour of his territory on this Coast. 
During the time Mr. Wobber was in 
this city, he and Mr. Endert attended 
a meeting of the Washington State 
Better Films Association, and Mr. 
Endert addressed that body on the 
relationships between the producer, 
exhibitor and public in regard to the 
production of a better class of pic- 
tures. 

Al Champagne, travelling auditor 
for the Selznick Corporation, spent 
a number of days here last week at 
Manager Paul R. Aust's exchange. 
He is covering all the Selznick ex- 
changes, working out from the East- 
ern Coast, and from here was sched- 
uled to proceed to Oregon and the 
California cities. E. A. Lamb and 
Lloyd Lamb, salesman from the local 
office, have just returned after a 
number of weeks spent in the East- 
ern and Western Washington and 
Northern Oregon territories. 

R. C. Hill, manager of the Hod- 
kinson office, has again assumed his 
duties in this city, following his re- 
turn from a trip that kept him in 
the territory for a number of weeks. 
During his absence he visited prac- 
tically all the key cities in the Wash- 
ington and Oregon districts. Dur- 
ing the time Mr. Hill was on the 
road the local office was under the 
direction of Mr. Davis, assistant 
manager and booker. 

G. H. DuMond, special represen- 
tative of the Warner Brothers or- 
ganization from New York City, 
left here last week for Denver, 



Seattle 



where he expects to remain for a 
number of weeks before returning 
to the East. He came to this city 
about six weeks ago, and has been 
making his headquarters at L. K. 
Prin's local Warner Brothers ex- 
change, managing that office during 
some recent trips that Mr. Brin has 
made to New York and to other 
Brin exchanges in Denver, Butte 
and Salt Lake City. 

Charles Code, salesman for the 
local Pathe exchange, last week re- 
signed his position with that organ- 
ization, and is at present undecided 
as to his future plans. 

Announcements made public this 
month by Ed. J. Myrick, formerly 
assistant general manager of the 
Jensen-YonHerberg circuit, were to 
the effect that Mr. Myrick would 
begin construction within a few 
weeks on a suburban house in the 
Ravena Park district of Seattle. 
The house will be in Egyptian style, 
and when complete will cost within 
the neighborhood of $90,000 or 
$100,000, it was said, making it one 
of the finest suburban houses in the 
Pacific Northwest. 

G. G. Johnson, formerly manager 
of the Liberty Theatre in Kelso, is 
now associated with the John Danz 
theatrical enterprises in this city, 
and is at present acting as house 
manager of the Colonial Theatre. 
A new price policy of ten cent mati- 



nees and twenty cent night admis- 
sion prices went into effect at the 
Colonial in February, superceding 
the former admission charges of 
twenty and twenty-five cents. 

Fred M. Rickard, for the last few 
months advertising manager of John 
Hamrick's Blue Mouse Theatre, left 
that office recently upon the return 
^of Vic Gauntlett, and is now head 
of the Seattle Advertising Agency. 

W. P. Armour, owner and oper- 
ator of a number of picture houses 
in Walton, Montesano and the Grays 
Harbor territory, last week an- 
nounced plans for the erection of a 
new house in McLeary, Wash. 
Actual construction work on the 
building was expected to begin about 
April first, it was said. 

F. W. Graham, owner and manager 
of the Lyric Theatre in Shelton, 
visited this city during the last 
week. En route to Seattle on a 
recent trip, Mr. Graham established 
what he claims to be a world record, 
by being arrested on a charge of 
speeding at the rate of fifty miles 
an hour in a Ford machine. Since 
that time, his machine has commonly 
been referred to as the six-cylinder 
Ford and also as the Ford car with 
Lincoln glands. 

Reports received from Billings, 
Montana, were to the effect that 
the Strand Theatre in that city has 
been taken over by Dr. Chappie, 



owner of the building in which the 
house is located. The theatre was 
formerly owned and operated by T. 
L. Byrd, who plans to re-enter the 
exhibition field in that territory 
within a short time, according to 
all reports. 

The Rose Theatre at Rosalia, 
Wash., was taken over this month 
by A. B. Carter, a new exhibitor in 
this territory. The house up to the 
present time has been owned and 
managed by Fannie T. Calven, one 
of the few women exhibitors of this 
state: 

W. D. Gross, owner of the Alaska 
Film Exchange, and manager of a 
number of picture theatres in 
Ketchikan, Juneau and other Alaskan 
cities, left here recently for his 
home, after having spent a number 
of weeks in thus territory and in the 
South. During his stay here he ar- 
ranged bookings for many pictures 
to play his houses during the next 
few months, and also took over a 
number of pictures for distribution 
through the Alaska Film Exchange. 

Dominick Constant!, well known 
suburban exhibitor of this territory, 
last week announced that he will 
soon begin construction of a new 
neighborhood theatre in Tacoma. to 
be located in the Sixth Street dis- 
trict. At present he owns and oper- 
ates a number of houses in Puyallup 
and Tacoma. and is also building .an 
entirely modern first run house in 
Sumner. 

Marie Connelly, owner and man- 
ager of the Grand Theatre in Ren- 
ton, one of the suburbs of Seattle, 
has just installed an organ in her 
house, amon? several improvements 
which she is now putting into the 
theatre. 




TJTEXRI ELLMAN is now in 
charge of Standard Cinema 
Corporation's distribution in Chi- 
cago territory. These short subjects 
are being released through Select. 
Chub Florine is covering city terri- 
tory for Select. 

Messrs. Lynch & Langdon, who 
operates the Hub, Avon, Alvin, 
Karloy, New Tiffin and' Liberty 
theatres, have recently added the 
Elm theatre to their circuit. 

Dan Roche, for several years a 
Paramount exploiteer, who recently 
has been handling publicity on sev- 
eral of the special features shown at 
the Woods, has been appointed di- 
visional publicity and exploitation 
manager for Hodkinson, with head- 
quarters in Chicago. He will travel 
throughout the territory co-operat- 
ing with- theatre men in the exploita- 
tion of Hodkinson pictures. 

The run of the Charlie Chaplin 
feature, "A Woman of Paris," 
which was originally scheduled for 
six weeks at the Orpheum, has al- 
ready l>een extended to seven weeks, 
and Jones, Linick & Schaefer re- 
port that they are going to continue 
showing this feature for a still 
longer period as the Chicago public 
is giving it strong support. 

W. M. Sauvage, of Alton, has 
taken over the Grand theatre of that 
city and will conduct it as a high 
:lass moving picture house. He also 



owns the Hippodrome and has just 
started dismantling the Airdome, 
preparatory to the erection of a 
twelve hundred seat, one floor, mod- 
ern moving picture house on this 
site. 

Albion, Illinois, is to have a new 
picture house, according to plans 
being made by Raymond McKibben, 
of that city. 

Both picture houses in Pana, Ill- 
inois, and the Palace theatre at No- 
komis, have been purchased by 
Harry Tanner, from the Frisina 
Amusement Companv, of Pana. 

The Hurley P. Gould Theatres, 
Inc., will open their new theatre at 
Lawrenceville, Illinois, on March 
17th. It is well equipped and up to 
date in every particular. 

Henry Newell, of the Howard 
and Delphi theatres, left for Cali- 
fornia last week, where he expects 
to remain until some time in April. 
Mr. Newell was accompanied by his 
mother and sister. 

Among film executives visiting 
Chicago last week, were Joseph 
Schnitzer, vice president and general 
manager of Film Booking offices ; 
Major H. C. S. Thomson, managing 
director of F. B. O., who stopped 
off en route to California; Harry 
Rathner, general sales manager for 
Sol Lesser, who was here in the in- 
terests of "When A Man's A Man," 
and George West, sales manager for 



Arrow Film Corporation. 

District Manager R. C. Seery, of 
First National, is vacationing at 
Biloxi, Mississippi with his family. 
Needless to say, Mr. Seerv is spend- 
ing the daylight hours on the cele- 
brated links at this resort. 

C. S. Ray, formerly connected with 
Educational, has succeeded Wal- 
lace Mayer as booker at Celebrated 
Player Chicago headquarters. 

The recent inspection of motion 
picture theatres by the City Health 
Department, has brought to light, 
according to these officials, a num- 
ber of minor violations of health 
ordinances and about fifty theatres 
are reported to have had trouble in 
getting their 1924 licenses. In the 
majority of cases, however, the mat- 
ters have been adjusted and the li- 
censes issued. 

Harry Hilmes has been appointed 
manager of the Dearborn theatre. 
He was formerlv connected with the 
Winsdor. 

Will Baker is now covering 
countrv territory for Hodkinson. 



He formerly worked for Divisional 
Manager Cecil Maberry when the 
latter was in charge of Goldwyn. 
Mr. Maberry is away on a ten day 
trip and before returning to Chi- 
cago headquarters, will visit Omaha, 
St. Louis and other central west 
centers. 

Dave Dubin and William Hersh- 
berg left for Hot Springs, Arkan- 
sas, Saturday night and expects to 
remain at this noted winter resort 
for ten days or two weeks. 

Jack Wolfberg and Theodore 
Stover have been added to the sales 
staff of Universal's Chicago ex- 
change. Both were formerly with 
Paramount and Mr. Stover has re- 
cently been working for United 
Artists. Mr. Wolfberg will cover 
city territory and Stover country. 
Divisional Manager Wolfberg now 
has two publicity and exploitation 
men working in connection with 
showings of "The Hunchback of 
Notre Dame." They are Jack Hell- 
man and Jack Havs 



C YTHERE A 

was The Goddess of LOVE 



1108 



Mot, 



Picture N e 




St.L 



OU1S 




DARNEY ROSENTHAL'S new 
exchange, the Columbia Pic- 
tures Corporation with offices in the 
Empress Theatre Building, St. 
Louis, has opened for business. Nat 
Steinberg, who formerly was short 
subject manager of the local Uni- 
versal office while Rosenthal was 
manager, and R. G. Taylor, former 
assistant manager for Universal 
here, are associated with Rosenthal 
in his new venture. 

Morris, 111., is to have a new 
$60,000 picture theatre designed by 
John Hanifen, well known Ottowa, 
111., architect. The theatre will be 
owned and operated by J. D. Mc- 
Keen of Morris. 

L. P. Anderson, mayor of Card- 
well, Mo., will start construction 
soon on a two-story theatre and it 
will be leased to a local syndicate 
interested in motion pictures. The 
house will cost $20,000 and will be 
of brick and stone construction. 

Proprietors of some of the 
cheaper priced picture houses have 
objected somewhat to the activity of 
the St. Louis Pplice Department in 
selecting their houses for special 
treatment in the city's drive against 
crime. An awakened public has 
forced the police to get busy and 
during the past few weeks nightly 
raids on saloons, rooming houses 
and cheap hotels have occurred. 

Then Chief of Police O'Brien de- 
tailed a special squad to watch the 



cheaper priced motion picture 
houses on the theory that criminals 
use the darkened seats of those 
houses as hiding places, fearing to 
venture on the streets. Police are 
stationed at the entrances of the 
movie to make arrests as suspects 
enter or depart. 

O. L. Dowell, owner of picture 
houses in Eldon and Versailles, 
Mo., has leased the Tipton and 
Bunceton, Mo., theatres of Mr. and 
Mrs. Ben Peters. No change in 
policy is contemplated for the pres- 
ent. 

Theodore Coleman is now in 
complete control of the picture ex- 
hibition business in Mount Carmel, 
111. He has just concluded a deal 
whereby he adds the Palace theatre 
to his string, which includes the 
Gem and American. The Palace 
was owned by Ben Long. 

Joe Wade of Griggsville, 111., has 
taken over the Star theatre of that 
city. 

Mrs. Robert C. Cluster has re- 
turned from a visit to Tennessee 
where her two sons are attending 
Columbia Military Academy. 

Harry Loper of Springfield, 111., 
is back from an interesting trip to 
New York City. 

Sam Steinberg has sold the 
Famous theatre, St. Louis, to A. 
Stivack. The new owner took 
charge February 25. Steinberg has 
purchased a hotel at Sixth and 



Morgan Street and has retired per- 
manently from the motion picture 
business. 

Frank Horwich has succeeded J. 
Schwartz as the manager of the 
Palace theatre on Franklin Ave- 
nue, St. Louis. 

Gus Kerasotas, owner of the 
Strand theatre, Springfield, 111., at- 
tended a wedding celebration for his 
nephew held in Chicago last week. 

St. Louis filmdom was grieved to 
hear of the serious illness of the 
father of W. A. Boyd, owner of 
the Star theatre, Louisiana, Mo. 
The elder Boyd suffered a paralytic 
stroke it is reported. His condition 
is critical. 

C. E. Lilly, owner-manager of the 
Star theatre at Hannibal, Mo., is 
confined to his home by an attack 
of pneumonia. Until the crisis is 
passed his condition will be seri- 
ous. 

Earl Dennison of Los Angeles, 
Cal., special representative of the 
film maintenance department of 
Paramount Pictures visited the 
Famous Players Lasky exchange 
during the past week. 

T. W. Gebhardt who worked for 
Pathe in St. Louis seven years ago 
when the late Eddie Dustin, was the 
local manager for that company, 
has returned to the Mound City as 
special representative for Chro- 
nicles of America. He has charge 
of the Southern Division of Pathe. 



Wallace Akin, salesman for En- 
terprise Distributing Corporation 
has resigned. He is said to be con- 
sidering offers from two exchanges 
and will announce his new plans 
shortly. 

Claude McKean of the Educa- 
tional Department of Fox visited 
the Arkansas territory the past 
week. 

Out-of-town exhibitors seen 
along Picture Row during the past 
week included : Mrs. I. W. Rod- 
gers of Poplar Bluff and Cairo, 111., 
Tom Reed, Duquoin, 111. ; George 
Newsume, Mount Vernon; Jimmy 
Clayton, West Frankfort, 111. ; Leo 
Keiler of Paducah, Ky., who 
stopped off en route to California; 
Senator John Reese of Wellsville, 
Mo. ; Harry. Tuttle, Desloge, Mo. ; 
Harry Bollinger, Elvins, Mo. ; Jim 
Reilly, Alton, 111.; E. C. Franklin, 
Carlisle; J. Savage, Alton, 111.; 
Henry Emming, Newton, 111. ; Mrs. 
Curly B. Gould, Lawrenceville, 111.; 
George Smith, Lawrenceville, 111. 

William Goldman, owner-man- 
ager of the Kings theatre has re- 
turned from New York City. Bill 
is working on the final arrange- 
ments for the construction of his 
new $1,000,000 St. Louis theatre to 
be erected at Grand boulevard and 
Morgan street. As announced it 
will become the St. Louis first-run 
house for the Goldwyn-Cosmopoli- 
tan productions. 




OJ. SMITH, who has been 
• managing the Majestic 
theatre in Akron, died last week, 
after a very brief illness. 

J. Rubin, manager of the Strand 
theatre, Newton Falls, came up to 
pay the exchanges a personal visit 
during the past week. 

John Pekras, of the Dreamland 
theatre, Elyria, made a personal ap- 
pearance around the Film Exchange 
Bldg, last week, buying, booking and 
looking. 

H. A. Hardie has been appointed 
manager of the Alhambra theatre, 
Toledo. Dr. Prentice owns the 
house, and has been managing it 
himself for the past two months, 
ever since the death of former man- 
ager A. G. Hoganson. 

R. C. Steuve, of the Orpheum 
theatre, Canton, is back from a four 
weeks' trip to Bermuda. A delega- 
tion of friends went down to New 
York to meet him. 

George Moore, of Bucyrus and 
Bellevue, came up to call on his ex- 
change manager friends last Friday, t | 
and to arrange booking dates. 

A contract has been let by the 
Ohio Amusement Company of 
Cleveland to complete the theatre 
started at 3120 West 25th St. by 
other interests and never completed. 

H. A. Bandy, First National di- 
vision manager, is on a two weeks' 
business trip through the south. 

Anne Gaton, secretary to H. A. 
Bandy, First National division man- 
ager, sprained her ankle playing 
basket ball the other _ evening. 

Gregory Voge, assistant booker 
for First National exchange, has 
been appinted assistant booker for 



Ohio Educational Exchange. He 
succeeds Jim Mooney, who now 
handles the booking for the local 
Hodkinson exchange. Voge's resig- 
nation as First National assistant 
booker made way for the appoint- 
ment of Edward Catlin to the post. 
Catlin has been advanced from the 
poster department. George Yorder 
has been made assistant shipper in 
the First National exchange, re- 
placing Bill Park, resigned. It has 
been broadcasted around the ex- 
change that Yorder is tall, good 
looking, and unmarried I 

Harry Rathner, of Principal Pic- 
tures, and personal representative of 
Sol Lesser, has been in town during 
the past week, making his head- 
quarters in the local First National 
exchange. 

L. J. Selznick was in Cleveland 
over the last week-end. Mr. Sel- 
nick used to live in Cleveland at one 




220 WEST 42^ D STREET 

NEW YORK 

PHONE 

CHICKEPING ALLAN A.L0WNES 
2 937 PRES. 



, time. Many of his brothers and sis- 
ter still live here. And they held a 
family reunion at the home of Mr. 
and Mrs. Maurice Safier. Mr. Safier 
is manager of the Cleveland office 
United Artists, Mrs. Safier is a sis- 
ter of L. J. 

Cleveland exchanges closed at 
one o'clock, on Washington's birth- 
day. That is, they closed for official 
business. Several of them, however, 
screened their new pictures during 
the afternoon, and worked up an 
added degree of picture enthusiasm. 

Born, to Mr. and Mrs. Maurice A. 
Lebensberger on Monday, February 
18th, a son, Maurice A. Lebens- 
berger, Jr. Lebensberger is manager 
of the Cleveland exchange of the 
Standard Film Service Company. 

H. M. Fink, of the Goldwyn sales 
force, turned turtle in his car while 
driving in from Mansfield one day 
last week. Fink is suffering with his 
his side which was severely bruised. 
The car was bruised on all sides, 
however. 

Ira Cohen, special representative 
for Fox, spent a few days in town, 
visiting with local exchange man- 
ager Frank Drew. From Cleveland, 
Cohen went to Detroit. 

Billy Exton has resigned as ad- 
vance publicity man for one of the 
Ohio "Scaramouche" companies, to 
join the press department of the 
Sells-Floto circus. 

Mrs. O. J. Gurwell, of the Ameri- 
can Motion Pictures Company, 
visited Toledo during the past week. 
Among other things, Mrs. Gurwell 
arranged to place American Motion 
Pictures in the Soldiers' Home in 
Toledo. 



Carol Slavin, who wields the 
power of a veteran, having been in 
the local film offices for the past six 
years without an intermission, has 
set April 13th as her wedding day. 
Her many film friends started the 
social ball rolling last week with a 
miscellaneous shower, held at the 
home of Mr. and Mrs. Richard 
Deutch, Dick Deutch belongs to the 
local Select family. The shower was 
a great success socially and Carol 
has many beautiful gifts with which 
to remember her film days. 



Alyce Mills, who has just returned 
from the coast where she appeared in 
a number of features. 



March 8, 1924 





i 




Alb 



any 




THE film salesman employed in 
the various exchanges in Al- 
bany met the past week and per- 
fected a temporary organization 
which will be made permanent on 
March 1, at a luncheon at Wright's 
restaurant in Albany. There were 
about twenty represented at the rlrst 
meeting. James Rose, of the Pathe 
exchange, was made temporary 
president, with Dave Lake, of the 
Paramount exchange as treasurer, 
and Sam Hochstim, of Associated 
Exhibitors as secretary. A com- 
mittee of two, consisting of C. R. 
iHalligan, and Victor Bendell, of 
Universal, was named to arrange 
tor semi-monthly luncheons. An- 
other committee will suggest a suit- 



able emblem. The new organiza- 
tion will affiliate with similar clubs 
in New York, Cleveland and Phil- 
adelphia. Among those present at 
the first meeting were Mr. Rose, and 
Mr. Hochstim, Nat Marcus, Amos 
Leonard, Barney Frank, Roy Smith, 
Arthur Goldsmith, Holbrooke Bis- 
sell, Dave Levy, Victor Bendell, 
David Lake and Mr. Silver. 

Sam Berman, secretary' of the M. 
P. T. O. of New York, was at the 
State Capitol last week. 

C. H. Moyer, of Herkimer, and 
Mr. and Mrs. A. E. Milligan of 
Schuyleryille, were among the ex- 
hibitors in town during the week. 

Ira Cohen, special representitive 
for Fox, dropped in town last Mon- 
day and Tuesday, on his way to 
Buffalo. 

There is royal welcome waiting 
in Albany for Miss Marie Wheeler, 
former manager of the Merit ex- 
change here, who is now acting as 
personal representative for I. E. 
Chadwick. Miss Wheeler left here 
about three weeks ago and has been 
working in Buffalo during that time. 
She is now due back in Albany and 
the film folk are planning a big re- 
ception. 

Sam Suckno and Harry Hellman, 
well known Albany exhibitors, have 
recovered from their recent illness 
and are once more back on the job. 

Jimmy Rose, premier salesman of 
the Pathe exchange, has the distinc- 
tion, but does not say that he enjoys 
it particularly, of never having had 
a vacation. 

Robert Bendell, manager for Sel- 
znick in Albany, has been laid up 
for a few days with an infected 
fooh 

Members of the Albany Film 
Board of Trade turned out 100 per 
cent last Monday when Mr. Phillips, 
executive secretary of the New 




York Film Board came here and 
gave a twenty-minute talk. 

Maurice Chase, who was in Al- 
bany, for two or three weeks at the 
Universal exchange, is no longer 
in town, and according to reports 
has left the Universal. 

Jacob E. Tarsches, part owner of' 
the Leland theatre in Albany and 
Stephen E. Boisclair, house organist, 
have incorporated a sneet music 
publishing company, which takes 
the name of the theatre. The com- 
pany starts off with a capitalization 
of $25,000. 

About $3,000 is being spent in re- 
fitting the Universal exchange in 
Albany to the end that it will be a 
buying office. A force of carpenters 
is busily engaged in remodeling the 
place. 

Abe Stone, former owner of the 
Rialto, in Schenectady, and Mor- 
ris Silverman, owner of two houses 
in the same city, have just leased a 
new theatre in the northern part of 
New Jersey and will equip the same. 
Mr. Stone will leave Schenectady 
and handle the new house. 

Manager William Shirley of the 
Farash theatres of Schenectady, 
was in Xew York during the week. 

The Troy theatre celebrated its 
first anniversay during the past 
week. The house was opened a 
year ago on Washington's Birthday. 

Maurice Osgood, of Potsdam, has 
bought the Star theatre in Xorwood 
of William Gregg, paying $15,000 
for the house. The theatre was 
only recently built and it was Mr. 
Gregg's original intention to run 
the house himself, but this was 
found impossible because of poor 
health. 

Over 300 children in Watertown, 
N. Y., last Saturday attended the 
first five cent picture ever shown at 
the Strand theatre in that city. 

The selection of Bob Bendell as 
president of the Albany Film Board 

Moines 



piRE did considerable damage to 

" the Opera House at Ayreshire, 
i)\vned by C. H. Cookingham. Dam- 

ige was especially done to the oper- 
ating booth and probably a couple 

housand dollars worth of equip- 
ment was destroyed. Mr. Cooking- 
nam, who also operates theatres at 
Idallard and Lorenz, said that the 

emodeling of the Opera House at 
Kyreshire would be undertaken in 

he near future. The fire occurred 
I n February 18. 

I The first of March the Des 
loines Educational Film Exchange 
| loved into spacious new quarters of 
I teir own having previously oc- 
lupied office room in the exchange 
eadquarters of Associated First 
[National. The new quarters are in 
I le same building, the Des Moines 
|'ilm Exchange building, but are 
I mch larger than the rooms occu- 
I ied before by Educational, running 
l ie length of the lower half of the 
I uilding. 

A. W. Kahn, manager of the Ed- 
I national Film exchange, was chos- 
li to retain his position as head of 
lie exchange which at the same 



time takes over the entire material 
distribution of the Premier Picture 
exchanges. Mr. Schwartz, previous- 
ly handling state right pictures in 
Iowa, will be the manager of the 
Premier Picture exchange. W. O. 
Galloway, who held the cashier's po- 
sition, is transferred to the booking 
department of Educational. He 
previously was booker of the Oma- 
ha branch. Miss Ollie Reese is 
added to the staff of the Education- 
al exchange in the capacity of book- 
keeper and cashier. 

Everything in the way of equip- 
mena in the new exchange head- 
quarters will be of steel, forty-eight 
feet of steel shelving, etc. The Des 
Moines Film Exxchange Building, 
in which is also the Universal Film 
exchange on the upper floor, is of 
fireproof construction. 

The Iowa Theatre Equipment 
company a week ago moved into 
the Des Moines Film Exchange 
Building from 518 Third street, oc- 
cupying offices parallel with those of 
the Educational Film exchange. 
Lester Phillips, manager of Iowa 
Theatre Equipment company, made 



a trip to Minneapolis where he se- 
cured the stage settings for a min- 
iature theatre. In screening pic- 
tures in this model theatre, Phillips 
will cooperate with the film ex- 
changes. 

Robert C. Bruce, producer ot 
Bruce Outdoor Dramas and Wild- 
erness Tales, spent a day with A. 
W. Kahn, manager of the Educa- 
tional exchange in Des Moines. 

H. V. Jarnagin has sold his inter- 
est in the Strand Theatre at Leon 
and purchased the Idle Hour ana 
New Mills at Tama. 

G. W. Wigman has taken over the 
Lyric Theatre at Boone. He was 
formerly- manager of the Princess 
Theatre at Montezuma. 



Miss Marie Wheeler, personal represent 
tative of I. E. Chadwick with head- 
quarters in Buffalo. 

of Trade has brought about many- 
complimentary letters and phone 
calls from both exchanges and ex- 
hibitors. Mr. Bendell is one of the 
most popular exchange managers in 
this part of the state. 

David Summers, who has been 
with the home office for the last 
few years, is now a student at the 
. local Fox exchange for the usual 
three months' period. 

R. V. Erk, of Ilion, was in Schen- 
ectady the past week, and discus- 
sed with his local manager, Frank 
Breymaier, a proposition to secure 
the VanCurler for coming shows, 
the capacity of the Barcli being re- 
garded as too small for expected 
audiences. 




Nate Chapman has just returned 
from Florida where he went for a 
month or so in search of better 
health. He has not fully recovered 
from his illness but was in Des 
Moines to make the round of the 
exchanges last week. 

A big snow storm and then an- 
other one on top of it tied up au- 
tomobile traffic on Iowa roads and 
salesmen have had difficulty in mak- 
ing their territory. Famous Players 
salesmen 'all got in this week, how- 
ever, bringing in reports of good 
business. 

Auditor Denman of A. H. Blank 
Theatre Enterprises, made a week- 
end visit to Omaha and Council 
Bluffs. 



Easy to Say, 

C YTH 



Grea t to Play 

ER E A 



DETER MAGARO, managing 
* director and owner of the New 
Regent picture theatre, Harrisburg, 
was among the exhibitors from 
Central Pennsylvania who attended 
the testimonial dinner tendered to 
Dr. H. J. Schad, of Reading, presi- 
dent of the Motion Picture Owners 
of Eastern Pennsylvania, Southern 
New Jersey and Delaware, in the 
ball room of the Hotel Ritz, in 
Philadelphia, on the evening of 
February 25. The affair was given 
by the M. P. T. O. 
Architect's estimates indicate that 



the new half-million dollar hotel 
and picture theatre building being 
erected by the Higgins Amusement 
Company in Tamaqua will be com- 
pleted by November 1, and it is 
probable that the formal opening 
to the public will be on next 
Thanksgiving day. 

Fifty-five members of the 
Kiwanis Club of York were guests 
of Frank E. Barry, manager of 
the Jackson theatre, in that city, 
at a recent showing. 

The Comerford Amusement Com- 



pany, of Scranton, is reported to be 
considering the erection of a new 
picture theatre in West Scranton, a 
section having a population of 50,- 
000. The Park theatre, the princi- 
pal picture house in that section, is 
reported to be crowded to capacity 
every night. 

The annual ball of the motion 
picture operators and stage hands 
employed by the theatres in Bethle- 
hem was held on the evening of 
February 21. 

Two new Powers projection ma- 



chines have been installed in St. 
Joseph's auditorium. Mauch Chunk, 
bv Manager Dolon. 

Nicholas F. Powers, manager of 
the Strand theatre, Doylestown, has 
been elected manager of the Doyles- 
town Athletic Association for the 
coming year. 

A picture theatre with seating 
capacity for 1,600, is to be erected in 
Emaus, Pa., at a cost of $200,000, 
by the Penn Counties Amusement 
Company. Work will be started 
early in the Spring. 




M RS. SIDNEY DREW was the 
guest of honor at the opening 
of the new Buffalo office of Re- 
nown Pictures Corporation. The 
event was held Thursday evening, 
February 21, and was a huge suc- 
cess. M. H. Hoffman, vice-presi- 
dent, and Jack Bellman, general 
sales manager, were both unable to 
attend because of important busi- 
ness engagements in New York. 
Mrs. Drew was appearing at the 
Lafayette Square Theatre in person 
and attended the opening through 
the courtesy of Manager Fred M. 
Shafer. Charlie Bowe, manager of 
the Frontier theatre, dropped in 



during the evening. There was 
dancing and a buffet luncheon. 
Several managers of exchange and 
salesmen attached thereto also came 
in to offer congratulations. 

Harry Abbott, Jr., who operated 
the Garden and Criterion theatres 
in this town for a spell is now in 
Rochester as manager of the Cor- 
inthian and last week we note that 
Harry was haled into court to show 
cause why his license to show bur- 
lesque in the theatre should not be 
revoked. The action follows re- 
ports of police censors stationed in 
the theatre. Harry said he wel- 
comed a chance to defend his 
shows in court. 



WARNING— 

The Leading character in 

MARCUS CLARKE'S 

Internationally Famous Novel 

"For The Term of His 
Natural Life" 

RUFUS DAWES 

While the world's motion picture rights 
are for sale, any attempt to steal or 
infringe on this fully protected, copy- 
righted story will be vigorously prose- 
cuted by the Owners. 

MARIAN MARCUS CLARKE 

Sanger & Jordan, Agents 
Times Building 
New York 



Work on the new picture theatre 
being erected in Waterloo, N. Y., 
is being rushed by John Maize, who 
expects to have the house ready for 
the public in a few weeks. Story 
& Strong of Seneca Falls are fin- 
ishing the installation of the heat- 
ing plant this week and the booth 
is completed. Interior decorations 
are under the direction of Minert 
Henningson of Waterloo. 

G. K. Rudulph, manager of the 
Fox exchange, after looking at 
some of those auto collisions in his 
products tried to stage one himself 
and the other day ran his auto into 
a truck. The truck didn't seem to 
mind it at all but G. K.'s car did 
and came out of the battle much 
bruised. 

A large gathering of exhibitors 
and exchange men attended the 
opening of the new Unity theatre 
at Grant street and Military Road, 
Friday evening, Feb. 29, when J. D. 
Parmalee opened the doors of his 
attractive community theatre to an 
expectant public. The house is on 
the site of the old Try-It theatre. 
Stuart Parmalee assisted his dad in 
the opening ceremonies. 

Manager George McKenna of the 
Strand theatre, Niagara Falls, N. 
Y., put on a local talent show as 
an added attraction this past week 
and got a barrel of free publicity 
in the Falls Gazette as a result. 
The show attracted S. R. O. for the 
week. 

Mickey Rose, famous Film Row 

salesman, .formerly with Paramount 
and Universal, is now a member of 
the Renown Pictures Corporation 
sales staff. Howard Riehl, formerly 
with United Artists, has succeeded 
George Schaeffer at the . Vitagraph 
office. Mr. Schaeffer has gone with 
Universal. 



We 
will be int 
S. Moritz 



n New York exhibitors 
" to know that Allan 



?xXng C e r M. a! 
t as district man- 



Pictures, is 
New Haven 
Chase has r 
ager for Un 

H. G. Carroll, former manager of 
the International Hotel in Niagara 
Falls, is checking engagements on 
"The White Sister" and "Scara- 
mouche" for the Buffalo Metro ex- 
change. L. W. Murray and P. For- 
rest are handling the exploitation on 



both subjects. At the last meeting 
of the Film Board of Trade the 
members voted to give Henry Kahn 
a present for the excellent manner 
in which he staged the Film Ball. 

Mayor Newman, Aldermen W. C. 
Effrick, Parker and Frost of Ni- j 
agara Falls, Ont., will represent the j 
city at the conference of officials • 
of municipalities to be held in 
Toronto when application will be 
made to the provincial government 
for some share of the amusement 
tax collected. This represents a vast 
sum in Ontario and the city council 
at its last meeting agreed that the 
cities should have some of this rev- 
enue. 

Arthur J. Martel is leaving his 
position as feature organist at the 
Lafayette Square on March 1. Al- 
bert Hay Malotte left a similar po- 
sition at Shea's Hippodrome several 
weeks ago. Thus Buffalo is no j 
longer featuring its organists in the 
picture theatres. 

The Lafayette Square celebrated 
its second anniversary this week 
with a fine program of pictures, 
music and vaudeville. The big 
house has been a success right from 
the start, much of the credit for 
which should go to Fred M. Shafer 
for his able management. 

The Papayanakos Brothers have 
purchased the Horace N. Clark 
property in Potsdam, N. Y., and 
have started work there on a new j 
picture theatre. 




\il and type ad on •'Name the Man" 
(Gold nan) run by the Bijou theatre, 
New Haven. 



March S, 1924 




outhwest 




TWO well known theatres in the 
Southeastern territory were 
burned to the ground during the 
past week, first news being of 
the burning of the handsome, al- 
most new Pickwick theatre, Chapel 
Hill, North Carolina, owned and 
operated by W. S. Roberson, the 
theatre being a complete loss. Mr. 
Roberson had many of the new pic- 
tures of the season booked, this 
being a college town demanding the 
very best, and he will undoubtedly 
rebuild at an early date. This 
theatre operates only during the col- 
lege year, closing for the summer 
vacation. 

Mrs. Woods, the well known ex- 
hibitor of Washington, Georgia, lost 
her Strand theatre by fire also dur- 
ing the week, and it is not known 
whether or not she will rebuild. 

The old Atlanta Auditorium has 
been re-dedicated "The Paramount" 
and is operated by P. L. Taylor, 
owner and manager. It had a for- 



mal opening last week with many 
speakers and an elaborate program 
of special attractions. 

P. H. Savin, booker and J. W. 
Marion, of tbe shipping department 
of F.B.O. are the first Southerners 
to win Service stripes under the new 
plan originated by the home office 
where any employes render excep- 
tional service to exchange or ex- 
hibitor. They drove to Xewman, Ga. 
in zero weather to save a missout 
occasioned by the misshipment of & 
film to a point in Alabama. 

George R. Allison, division man- 
ager of Fox is back after an ex- 
tended trip to the studios. E. M. 
Saunders sales manager of Metro, 
is expected in Atlanta this week. 

W. B. Small, formerly of Mt. 
Sterling, Ky., but more recently of 
Kissimmee, Florida where he 
operated C. C. Jordan's theatre, has 
been named manager of Judge 
Titus' new theatre at New Smyrna, 
Florida. 



Mr. and Mrs. Kenneth Richard- 
son, of the Star thearte, Seneca, 
S. C. were in Atlanta last week 

A. E. Johnson has sold his 
Strand theatre, Valdosta, Ga., to R. 
L. Hall, and a partner, Mr. Brown. 
Mr. Hall was formerly at the 
Athens, Deland, Florida. 

Paul Engler, of the Famous 
theatre, Birmingham, Ala. paid his 
respects to Atlanta's film row the 
past week. 

Zephyr Hills, Florida has a new 
theatre known as the Zephyr, pro- 
moted by a group of local business 
men. 

The Royal theatre, West Tampa, 
Florida has been reopened by J. E. 
Posten after re-decorating. 

Fred Bryan is soon to open his 
new theatre at Coca, Florida. Jack 
Cunningham, formerly with First 
National in the Carolinas, will travel 
or Southern States in that terri- 
tory. 



Harry Harris has resigned from 
the Atlanta Universal sales force 
and is succeeded by Gilbert M. 
Tyler, transferred from the Carolina 
territory. 

W. G. Strawn has his theatre at 
Bradentown, Florida, about ready 
to open and is also planning to 
open one in Palmetto, Florida, be- 
fore the Spring. 

Monty Salmon who has been as- 
sistant manager at the Lyric, At- 
lanta, is now floor manager of the 
Howard. 

The Franklyn theatre, Tampa, 
Florida, is scheduled to open the 
last week in February. It will be 
one of the finest theatres in Tampa, 
with a seating capacity of 12C0, with 
a straight picture policy. 

Don Carlos DuBois, of the At-, 
lanta Scenic Company is in Palm 
Beach superintending installation of 
scenery in Carl Kettler's new theatre 
soon to open. 




an 



rancisco 




BUSINESS must be good at the 
Metro office in this city. P. 
Weinstein, assistant manager of the 
local office has just purchased a 
Willys-Knight car and H. J. Hen- 
rioulle, booker, is waiting for the 
new Cadillac he ordered. 

Clyde Walker, formerely manager 
for Fox at Salt Lake, is now with 
the Metro office in this city. 

A. G. Pickett, formerly exploita- 
tion representative for Famous- 
Players Lasky at San Francisco has 
joined the sales-force of this organ- 
ization and Harry Eagles, exploita- 
tion manager for Paramount in 
Seattle, has taken over his position. 

Edward Armstrong, assistant gen- 
eral manager in charge of the West- 
ern division for Universal, has re- 
turned to San Francisco after an 
extended trip in the North and ex- 
pects to leave for Southern Califor- 
nia in a few days. 
Wayland Taylor, formerly pub- 



licity director for Paramount pic- 
tures, has been added to the Uni- 
versal staff and will work on the 
"Hunchback of Notre Dame", out 
of the San Francisco office, in Ari- 
zona. 

F. St. John, president of the Co- 
operative Film Company, has an- 
nounced that Pat Stevenson, for- 
merely with Goldwyn, has been ap- 
pointed general manager of the Los 
Angeles office in place of Harry 
Kreiter who resigned because of his 
brother's death. 

G. C. Blumenthall, San Francisco 
manager of the Educational Film 
Exchange has returned from his 
trip in the San Joaquin Valley and 
is full of enthusiasm, saying the 
business outlook is great. 

Educational has just purchased a 
new truck for its shipping depart- 
ment and Sol Rosenthal nas been 
appointed engineer. 



J. E. MacCormick, formerly 
with Famous-Players-Lasky is now 
San Francisco representative of the 
Creco Motion Picture Lighting 
Equipment Co. 

Everett Howell, who recently sold 
his Monache Theatre at Portoville, 
California to the National Theatre 
Syndicate came to San Francisco 
this week to visit the Automobile 
Show. Before he left he purchased 
a new Buick-Broughman and tour- 
ed back to Portoville where he will 
manage the theatre for the syndi- 
cate. 

Sol Pincus, one of the best known 
motion picture managers on the 
Pacific Coast, is again manager of 
the Imperial Theatre. Pincus man- 
aged this house for approximately 
eleven years and a few months ago 
took over the management of the 
Capitol Theatre, which, after play- 
ing "The White Sister" for six 
weeks closed up, temporarily. 



Joe Kennesser of Clovis, Califor- 
nia was a recent visitor on Film 
Row, where he purchased pictures 
for March and April showings. 

B. B. Jones, owner of the Or- 
pheum at Lakeport, California vis- 
ited Film Row this week and signed 
contracts up for several months. 

M. Damon, manager of the 
Granda Theatre, Yerington, Nevada, 
is spending a week in San Francisco 
arranging bookings as far ahead as 
September. 

Mr. Taylor, manager of the Lodi 
Theatre, Lodi, spent a few days in 
San Francisco arranging for future 
bookings. 

J. W. Flood, manager of the Rex 
Theatre, Fallon, is on Film Row 
looking at pictures for his theatre. 

W. S. Lester of the California 
Theatre, Turlock, is in the city ar- 
ranging bookings for the ^ext three 
months. 




K 



ansas 



City 




EDWARD Dubinsky, owner of 
the Regent theatre, Kansas City, 
was acquitted by a jury in Judge 
Samuel A. Dew's division of the 
circuit court in Kansas City on a 
charge of operating his theatre 
without a license. 

A new feature, "The Revue of 
Song Hits of 1923," will be initi- 
ated at Frank L. Newman's New- 
man theatre, Kansas City, next 
week. In addition to the regular 
film program, thirty of the most 
popular and successful songs of 
1923 will be played and sung. There 
also will be dancing by a cast of 
twenty entertainers. 

Motion pictures played a major 
part in the Kansas City Automo- 
bile Show this week. Films, dealing 
with all electrical apparatus in 
motor cars were shown. The film 
was issued by the Northeast 
Electric Company, Rochester. Lib- 
eral newspaper space, bringing out 



the fact that the film would be lent 
free to any educational institution, 
was extended. 

The Orpheum theatre, Kansas 
City, featuring both motion pic- 
tures and vaudeville, has slashed its 
prices, along with the announce- 
ment that the house will remain 
open most of the summer this year, 
instead of closing the latter part 
of May, as formerly. Matinee 
prices now are 25 and 50 cents, 
nights $1. The new policy will not 
affect prices on Saturdays and 
Sundays. 

Col. W. T. Yoder, former 
Southern division manager for 
Pathe and now branch manager of 
the W. W. Hodkinson Atlanta of- 
fice, purchased a 160-foot vacant 
frontage at Fifty-first street and 
Belffontaine avenue, Kansas City, 
as an investment this week. Col. 
Yoder recently purchased a 185- 
foot corner at Sixty-fifth street 



and Triost avenue, also as an in- 
vestment. 

Jack Gross, formerly of ElDor- 
ado. Kas., has been named as man- 
ager of the Crane and Royal 
theatres, Carthage, Mo. For the 
last three years Mr. Gross has been 
manager of the El Dorado and 
Palace theatres in ElDorado. Kas. 

A new concern, the Exhibitors 
Film Delivery Service, which will 
be a sort of a central shipping bur- 
eau where shipments of films and 
posters will be made and received, 
is planned in Kansas City. Ralph 



Sherzer, formerly with the Fox of- 
fice in Kansas City, and E. E. 
Jameson are behind the project. 

"Rarin' Roscoe," or, as he was 
baptized, R. R. Thompson, South- 
ern representative for Vitagraph, 
and Miss Mary Thompson, a Kan- 
sas City girl, were married last 
week and still retain their last 
names. After spending a short 
honeymoon at Excelsior Springs, 
Mo., Mr. and Mrs. Thompson will 
be at home at 3511 Garfield avenue, 
Kansas City. 



CYTHEREA 

THE GREATEST NOVEL OF 1922 



Motion P i c t it r c N e w s 




asliingfton 




MANAGER F. L. McXamee re- 
turned Saturday from a brief 
visit at the F. B. O. home office in 
New York. 

E. T. Crall, Newport News ex- 
hibitor and president of the M. P. 
T. O. Virginia and of the Virginia 
Exhibitors Alliance of the Wash- 
ington Zone Unit, in the Old Dom- 
inion was in town recently, after a 
long absence. 

Harry M. Crandall, creater of 
Crandall enterprises in Washington 
and the region, accompanied by Jos- 
eph P. Morgan, general manager of 
the Crandall interests, spent Mon- 
day, Tuesday and Wednesday of last 
week in New York. They spent 
most of the time looking over forth- 
coming First National releases, and 
arranging specialties for the im- 
pending gala opening of Crandall's 
New Tivoli theater at 14th street 
and Park Read, N. W., Washing- 
ton's most unique residential enter- 
tainment center. 

Fred Waring and his Pennsy- 
vanians repeated their local triumphs 
at the Ambassador, last week and 
are now entering a two-week en- 
gagement in Richmond, Va. Despite 



the bitter cold and the snow storm 
of mid-week, the theater was packed 
both evening performances. 

Now that Sam Boyd is a bencher 
of the D. C. Bar, his erstwhile 
duties are being mastered by A. 
Gorden Fleet, formerly of the audit 
and accounts division of the Cran- 
dall theaters, presided over by 
Comptroller Fritz D. Hoffman. Fleet 
was there engaged from August, 
1922, until December, 1922, when he 
was assigned to the construction of 
the Tivoli where he was time-keeper, 
assistant to Sol Rosenberg in con- 
struction and special representative 
of Mr. Crandall and the stock-hold- 
ers on the job. Later he returned 
to the audit unit, and was promoted 
to executive private secretary on the 
resignation of Mr. Boyd. 

Jan Garber of Atlanta and Wash- 
ington has brought his Garber-Davis 
Orchestra to Washington to feature 
the Crandall's Metropolitan offering 
of the new Strongheart film the 
week of February 24. Eleven highly 
skilled artists, the same number as 
were embraced in Warings musik- 
kers, make out the Garber quota. 
Garber leads the crew with his own 



violin, not being content to merely 
conduct. This is also Jan Garber's 
first theatrical booking in the capital. 

The Alexandria Amusement Com- 
pany of Alexandria, Va., is to place 
a new $15,000 Hope-Tones orchestral 
unit organ in the Richmond theater, 
on King street, in George Washing- 
ton's old Virginia home town. The 
organ is now on order at the Wur- 
litzer factory. The impending in- 
stallation is expected to neutralize 
the radio encroachment on Mr. 
Reed's clientele. 

The new management of the Au- 
ditorium, Wilmington, Del., bid in 
the furniture at $750. Ayes J. Stock- 
ley of the new directorate, thus re- 
tained in the amusement property 
some 384 chairs, 53 cane-seated 
chairs, 15 -Uees, 12 small fans, 1 
large fan, 1 piano, 2 mirrors, 1 
cleaning machine, a soda fountain 
and other equipment. 

Elkton and Cecil county, Mary- 
land, voters are circulating petitions 
opposed to Sunday movies in the 
state. Many of the countians have 
already signed the petitions. 

Daylight saving, abolished last 
year by the Delaware general as- 



sembly, is expected to be observed 
in the city of Wilmington, this sum- 
mer, despite the state law to the con- 
trary. Reports that exhibitors and 
other business interests were to use 
■> fund of $5,00.0 to combat the pre- 
dilection of city council for "Day 
Light" time, have suddenly quieted 
and the fund raising is declared to 
have stopped cold. 

Manager Louis Reichert of Selz- 
nick Distributers, Washington, af- 
ter the weekly swing through the 
field spent the week-end in New 
York City. 

A special representative of 
"Chronicles of America," was in the 
city and region for several days the 
past week. 

Mrs. Ullman, operating the Ull- 
man Opera House at Salisbury spent 
several days in Washington, being 
the guest of the Holmes family, 
owners of the Holmes bakery here, 
while spending several hours book- 
ing her spring film offerings. 

Roland Robbins, Keith executive 
in Washington has been made fore- 
man of one district count's juries, 
and so is functioning in one more 
capacity than usual. 




iincinnati 




I^RED STRIEF, who several 
*■ years ago managed the Cincin- 
nati Famous Players exchange and 
later transferred to Minneapolis for 
the same firm, has returned to Cin- 
cinnati again, still a branch manager 
but for a different firm. Strief is 
now the dictator at the Universal 
office having taken the place of E. 
Holden, who was transferred to 
Albany N. Y. 

To make his trip to Albany where 
he is to assume charge of the Uni- 
versal exchange Holden chose the 
coldest time of the year to drive his 
chariot over the distance of seven 
hundred miles. When the writer 
saw him in Columbus, Ohio, after 
Holden had covered the first lap of 
his journey, Holden was hugging 
the radiator hoping that he would 
thaw out before proceeding in tne 
morning. 



Many improvements have Deen in- 
stalled in the Grand Theater, Col- 
umbus, Ohio. The theater was re- 
cently taken over by The James 
theater interests and the first thing 
the new company did was to remove 
all posts from the first floor of the 
house. This improvement cost 
around $30,000 but according to 
R :al Neth, General Manager for the 
James Theater interests it was more 
than worth the while. A new Wur- 
litzer Grand Organ has also been 
installed with William Dalton as 
master organist. 

Arthur Streng, formerly organist 
at the Capitol Theater, Cincinnati, 
assumed his new duties as feature 
organist at the James Theater, Col- 
umbus, last week. 

Henry Eggers, formerly with the 
James interest m L'exington and 
afterward publicity man for F. B. 



O. is now manager of the James 
Theater, Columbus, O. Joe Wilson, 
who formerly held that honor has 
been transferred to the State Thea- 
ter, Columbus, the new house re- 
cently opened by the James Inter- 
ests. 

A Chapter of The Stage and 
Screen Scribes of America, is to be 
organized in Columbus, Ohio, in the 
near future. N. Schechter, one of 
the directors of the organization, 
laid the foundation for the chapter 
while in the city in advance of Met- 
ro's "The White Sister". 

M. C. Russel, manager of the 
Washington Theater, spent a day or 
so around the film exchanges. The 
Washington Theater is located in 
Maysville, Ky., and is the only the- 
ater in the city. 

H. Snowden, until recently man- 
ager of the opera house at Green- 



ville, Ohio, has departed from that 
metropolis and is now doing special 
publicity for Mexico. 

The Kaiser Film Enterprises, of 
which Wes. Kaiser is president, have 
moved to larger quarters in the 
Broadway Film Building. This was 
made necessary by the fast growing 
of the business, especially in the non- 
theatrical film department. The new 
exchange is now located on the first 
floor of the building. 

M. Brunner, manager of the Lib- 
erty Theater, Lawrenceburg, Ind., is 
quite a showman. The proof is in 
the fact that he goes after every 
picture he thinks worth while and 
puts it over in big city style. 

Jules Frankel, manager of Gift's 
Theater, is devoting most of his time 
at present to his father's real estate 
business, while the latter is spending 
the winter in Florida. 




THE Strand Theatre at Winni- 
peg, Manitoba, is being re- 
opened on March 10 by Al. Gillis 
who was manager of the Capitol 
theatre. Winnipeg, for a number of 
months until this house was taken 
over by H. M. Thomas as Western 
District manager of the Famous 
Players Canadian Corp. Mr. Gillis 
has renamed the theatre the "Gillis- 
Strand." There will be a policy of 
three shows daily at popular prices. 



Mr. Gillis has lately been visiting 
in Minneapolis to complete arrange- 
ments for the re-opening of the 
house. 

George Graham, well-known ex- 
hibitor of Western Canada, has re- 
opened the Classic theatre, Winni- 
peg, Manitoba, which had been 
closed for a lengthy period. Mr. 
Graham formerly operated the 
Parkview theatre but the latter was 
recently wiped out in a costly and 



C YTHERE A 

means what you mean, 
only more so 



destructive fire. 

Regal Films, Limited, Toro.ito, 
one of the largest exchanges in 
Canada with its Goldwyn, Warner 
Bros., Pathe, Metro, Selznick, 
British and other releases, is issuing 
a weekly bulletin newspaper to all 
exhibitors in Ontario under the 
direction of N. L. Nathanson, man- 
aging director, and Arthur Cohen, 
general manager. 

John Green, manager of the 
Capitol theatre, Guelph, Ontario, 
one of the real pioneers in the pic- 
ture field, has just recovered from 
a severe attack of rheumatism. Mr 
Green is popularly known as "the 
grand old man" of the picture busi- 
ness in Canada. 

Harry E. Fcldstein, formerly with 
the Hodkinson office at Toronto, 



Ontario, has been appointed man- 
ager of the Hodkinson branch at 
ATontreal, Quebec. 

Ray Peck, director of the Cana- 
dian Government Moving Picture 
Bureau, Ottawa, returned to the 
Canadian Capital February 20 after 
an absence of five weeks in Ber- 
muda, Jamaica and other British 
insular possessions, as well as Cuba, 
where he took a considerable quan- 
tity of pictures for presentation at 
the British Empire Exhibition, 
Wembley, England, during the com- 
ing summer. 

N. K. Miller, manager of the 
i antages theatre, Toronto, the 
largest theatre in Canada, has gone 
to Michigan and Indiana for an ex- 
tended rest to recuperate from a 
recent serious illness. 



larch 8, 1924 



1113 




THE outstanding event in him 
circles last week was the 
'aramount Empress theatre anni- 
ersary dinner and dance at Shay's 
ifeteria last Wednesday evening. 
The event was in commemoration 
£ the eighth successful season since 
he opening of the theatre, and was 
inder the auspices of George E. 
Tarpenter, manager of the house. 
V fine dinner was enjoyed, followed 
>y a dance, with the orchestras 
rom the Paramount Empress and 
/ictory theatres alternating in fur- 
lishing the music. The entire staffs 
>f the two theatres, and the man- 
ners of the various local exchanges 
vere present with their partners, 
ind a dandy time was enjoyed. 

A. A. Schmidt. Western Division 
Manager for the Film Booking 
Offices was in the city for several 
lays, conferring with W. C. Corby, 
nanager of the local F.B.O. ex- 
hange in the policies of the com- 
>any in presenting the pictures on 
he new spring program. 

W. C. Gehring, manager of the 
"ox Film exchange, returned from 
-os Angeles last week, where he at- 
ended the conference of the ex- 
thange managers of the Western 
Toast Division. He reports the 
invention as entirely successful. 
The managers had their pictures 
aken with Tom Mix, Fox star, in 
ront of his training quarters, and 
>ne of the shots adorns Gehring's 
jffice walls. 

Last Saturday evening the em- 
)loyees of the Metro exchange en- 
oyed one of their quarterly social 
iffairs with a dinner at the New- 
louse Hotel. A timely novelty sur- 



prise for the guests was a live par- 
rot, svmbolizing the Metro emblem, 
in the center of the table, and which 
enjoyed the liberty of the top 
of its cage during the affair. At a 
given signal, each diner pulled a 
red ribbon and theatre tickets came 
from under the cage, to the Wilkes 
theatre, where they went in a body. 
After this a special screening of 
the latest Metro special "The Unin- 
vited Guest," was enjoyed at the 
Pantages theatre, after the regular 
evening performance at that house. 
Each employee contributes weekly to 
a fund, which supplies the where- 
with all for these social occasions, 
and George L. Cloward, Metro 
manager, says that the plan besides 
affording an enjoyable evening does 
much to cement the cooperation and 
good will of the employees. Joseph 
S. Samuels, and Joe Koehler, sales- 
men for Metro have returned to 
their territories following the event. 
Samuels, who regularly has the 
local country to work went into 
Montana to start a complete swing 
over the territory, upon the comple- 
tion of which he will return to his 
regular run. Koehler went into 
Idaho. 

Last Monday the nuptials of Ro- 
land S. Stackhouse. local manager 
for Vitagraph, and Miss Marcile 
Smith, of Salt Lake Cit» were cele- 
brated. 

George Jones, auditor from the 
New York Vitagraph office, is here 
inspecting the records of the local 
exchange. Upon the completion of 
his work here, he will go to the 
coast. 

Paul C. Mooney, vice president of 



the W. W. Hodkinson Corporation 
was in Salt Lake City conferring 
with Charles Knickerbocker, resi- 
dent manager, in the interest of the 
new features which are now selling 
under the Hodkinson banner for the 
new spring season. 

E. A. Eschmnnn, Manager of Dis- 
tribution for Associated First Na- 
tional is visiting L. L. Hall, manager 
of the local exchange on his tour 
of inspection of all exchanges, on 
his way to the coast. He came in 
from New York City headquarters. 

Exhibitors swooped down on the 
Salt Lake exchanges in a body and 
kept local managers busy lining up 
business with them. Those who 
were seen on the Rialto this week 
were : T. M. Chestler. who runs the 
Princess theatre at Bingham Can- 
>on; J. E. Ryan, operating the Lib- 
erty at Bri.srham City; J. F. Goss, 
Orpheum. Ogden; A. L. Stallings. 
Kinema, Richfield; Van Pleete, 
Strand, Garland; S. B. Steck, 
Lyceum, Ogden ; T. J. Gillette, 
Strand. Gillette. Idaho ; and Don 
Carruthers of the C. & A. Amuse- 
ment Co., at Pocatello. Idaho. 

Fred Gage, Universal Division 
Manager left for Butte. Montana, 
following preparatory work for the 
showing of "The Hunchback of 
Notre Dame" in Salt Lake. King 
Fisher, exploitation man, also left, 
his next destination being: Laramie. 
Wyoming, where "The Hunchback" 
will be shown next. 

A special screening of "The 
White Sister," and "Scaramouche," 
will be held at the Strand Theatre at 
Provo, Utah, next Sunday, with 
"The White Sister," at two thirty 



in the afternoon, and "Scara- 
mouche" at 8 o'clock at evening. 
This will be an invitational affair, 
with special music having been ar- 
ranged for to play the scores 
which accompany each picture. 
George L. Gloward, local manager 
for Metro will have charge of the 
details of the screening. 

W. C. Gehring, manager of the 
local Fox exchange, is in Los An- 
geles, where he went to attend the 
convention of the Western Division 
branch managers. During his ab- 
sence, the affairs of the local office 
are in the hands of C. L. Walker, 
booker and city salesman. 

Frank White, owner of the Real- 
art Theatre at American Fork, 
Utah, was in Salt Lake City, visiting 
the exchanges and signing up for 
productions on the spring programs. 

H. W. Braly, manager of the Fa- 
mous Players-Lasky exchange will 
be in the Idaho territory the next 
two weeks lining up contracts on 
the features released on the spring 
business program, at the key cen- 
ters. 

W. H. Shurtliff, of Bountiful, 
Utah, and owner of amusement 
halls throughout the northern part 
of the state, was here visiting the 
Universal exchange. 

Norman Parry, exhibitor of Og- 
den, Utah, operating the Ogden 
Theatre, stopped off in this city 
enroute to Los Angeles where he 
will spend the next two weeks. He 
will seek new ideas with a view of 
incorporating them into the final 
completion and policy of his new 
theatre, the Egyptian, which will 
open some time in April. 




Florida 




r\PENINGS held the center of 
U the stage the past week. In 
Tampa the beautiful new Franklin 
heatre was opened Friday with 
freat ceremony, Mayor Perry G. 
-Vail, and others delivering ad- 
lresses. The house is a real beauty 
ind a credit to Tampa. The Frank- 
in is under the management of John 
3. Carroll, who also manages the 
/ictory, with J. H. McLaughlin as 
louse manager. 

In Bartow the "Ernada" was 
>pened to an audience that filled the 
luditorium to capacity. Musical 
lumbers were given by a special 
>rchestra and short talks given by 
>rominent people as a preliminary' 
o the showing of "Merry Oo 
£ound", which was the opening 
.ttraction. The house is under the 
nanagement of V. L. Marquis. 

In Palmetto, W. L. Strawn open- 
ed a new theatre for colored folks, 
ailed The Dixie. Mr. Strawn 
tated the opening was quite a suc- 
ess, with the S. R. O. sign being up 
11 the evening. Mr Strawn also 
•perates the Central in Bradentown, 
nrhich is just across the Manatee 
iiver from Palmetto. 

The Rivoli, in Ybor City, is now 
turning daily matinees and the re- 
ams are most satisfactory. Ybor 



has always been considered a "night 
show town," and though a few at- 
tempts have been to give matinees, 
they have never before proven very 
sucessful, except on Sundays and 
holidays, but Manager E. J. Walton 
decided to give the daily matinee a 
good try-out, and the receipts are 
climbing daily. 

B. H. Trumbull, who operates 
the Liberty, in St. Petersburg, was a 
visitor in Tampa this weeK. While 
here he looked over a tab company 
and booked it as an added attrac- 
tion for a run in his house. 

Sulphur Springs, a fast growing 
suburb of Tampa, wants a theatre. 
They are advertising in the Tampa 
papers calling attention to the needs 
out there, and a theatre is given as 
one of them. 



MILWAUKEE 



MILWAUKEE exchanges have 
been the scenes of many 
changes in the sales staffs lately. E. 
D. Saiter, formerly with Universal 
at Chicago, is now traveling north- 
ern Wisconsin for Famous Players 
Lasky, and E. G. Louthain, who has 
recently been with Warner 



Brothers, is now assigned to this 
same territory for Famous Players. 
J. H. McFarlane, formerly a United 
Artists' man in Chicago, and a 
veteran in film circles, has been 
added to Mr. Wooden's staff also, 
and is in charge of the Marshfield 
and Wisconsin Rapids section of 
the state. F. G. Felzman is a new- 
city man for F. P. L., and D. J. 
Rowe, formerly in the Chicago 
office is now advertising manager 
for the Milwaukee branch. F. P. L. 
was also visited by Geo. W. Weeks, 
general sales manager, who is mak- 
ing a tour of the Middle West. 

Sam Shurman, Goldwyn's mana- 
ger, has returned from a sales con- 
gress held by Goldwyn Cosmopoli- 
tan forces in Chicago under the di- 
rection of Vice-President W. E. 
Rogers. 

Gene Hemings, formerly with F. 
B. O.. has been added to Cele- 
brated's staff. 



Rudolph Kopp, former director of 
the Chicago theater orchestra, 
spent several days in Milwakee last 
week Mr. Kopp has been appoint- 
ed director of the orchestra of the 
New Wisconsin theater, Milwakee's 
3,500 seat house which is to open 
March 28. _ 

A valentine dance and entertain- 
ment was given under the auspices 
of the Milwaukee Theatrical fed- 
eration at the Milwaukee Audi- 
torium. In addition to three other 
unions employed in the various 
theatres making up this federation, 
Local No. 164 Moving Picture 
Operators played a prominent part. 

Ellis Bostick, former manager of 
the Merrill theatre, and also a mem- 
ber of the staff of the Saxe Amuse- 
ment enterprises was a recent 
visitor in the city. Bostick, who is 
a veteran in the motion picture 
game, is now engaged in similar 
activities on the west coast. 



Almost Every Woman Has Read 

C YTHERE A 



1114 



Motion Picture News 



Cecil B. DeMille said 
"One very important rea- 
son, in my opinion, for the 
sensational success that 
has been won by The Af- 
fairs of Anatol at the Ri- 
alto, aside from its story 
and its all-star cast, is that 
the Music to which the 
production has been 
wedded, by the Genius of 
Mischa Guterson rein- 
forces, supports, promotes 
and develops the drama of 
the plot with the sympathy 
of the bow-arm of Kreis- 
ler following the curves of 
a superb melody." 



ATTENTION: 
Mr. Producer, 
You are Creat- 
ing Better 
Productions 

We are Creat- 
ing Better 
Musical Scores 



MISCHA GUTERSON 

SCORES TO PHOTOPLAYS 

State Theatre Building 
CLEVELAND, OHIO 

FRED U. HOLZWORTH 
Manager 



ii;;iii„,!„;,:.,i;i.,»:::.;i;;.i::::i!!.j 



Pi 



cture .Paragraphs 

liiiiiiiiniH 



THE biggest yellow sheet ex- 
ploitation supplement yet is- 
sued by Goldwyn Cosmopolitan for 
its releases of the season is that 
prepared for Goldwyn's first Victor 
Seastrom preduction, "Name the 
Man!" from Sir Hall Caine's 
novel, "The Master of Man." 

An introductory page is devoted 
Jto the press value of exploitation, 
followed by editorial comment on 
the picture. 

"Name the Man !" received simul- 
taneous first run showings in fifteen 
or more of the key cities of the 
country and the Goldwyn Cosmo- 
politan Exploitation Department 
had access to the exploitation ideas 
and materials used in several of 
these campaigns. 

"C^VER since the Movie Carnival 
at the Plaza Hotel several 
weeks ago, the beauty of Jean 
Tolley, who appeared there in con- 
nection with the showing of part of 
Metro's "The Uninvited Guest" in 
which she plays a leading role, has 
been much discussed. 

"The Uninvited Guest" marks 
Miss Tolley's first screen appear- 
ance although she already bears the 
title of the "most photographed 
girl in the world." This is be- 
cause Miss Tolley's beauty was 
long ago recognized by leading 
advertisers in the country who used 
her delicate features to draw 
attention to their merchandise. 



A N unusually complete and help- 
ful exhibitors' service book has 
been prepared for Cosmopolitan's 
picture, "The Great White Way," 
based on H. C. Witwer's story 
"Cain and Mabel." On the front 
cover which is printed in black and 
red, is a scene from the prize fight, 
from the rehearsal of the "Follies" 
chorus and caricatures by the var- 
ious cartoonists who appear, inci- 
dentally, in the film. 

The inside cover page is devoted 
to a detailed account of the story, 
the second page contains the cast 
and pictures of the stars and many 
notable writers, artists, fight pro- 
moters and others who figure in the 
incidental action. Another page 
contains a night photograph of the 




great crowds that thronged the 
Cosmopolitan Theatre for the first 
midnight showing of "The Great 
White Way." 

Two pages are devoted to reviews 
of "The Great White Way" and 
four pages to stories for motion 
picture editors of newspapers. The 
advertising cuts are most attractive 
and are unique in conception and in 
execution. 



DLANS for the drive on all the- 
1 atres in his territory, to be des- 
ignated as "Cubberly Month," are 
being elaborated and whipped into 
shape bv Fred Cubberlv, manager 
of the F. & R. Film Co., of Min- 
neapolis. The drive begins April 20 
and closes May 17, during which 
period he hopes to have combed the 
territory thoroughly in Warner 
Brothers Eighteen features in gen- 
eral, and Ernest Lubitsch's "The 
Marriage Circle" in particular. 

"During the playing of 'The 
Marriage Circle,' said Mr. Cubber- 
ly, "we have arranged to have some 
theatres celebrate their Anniversary 
Week, which will include specially 
arranged programs." 




Flora Le Breton, English star, signed 
to play ingenue lead in Hodkinson's 
"Another Scandal." 

RESPONDING to calls of "Au- 
thor" by the large audience that 
saw the opening of "After the Ball" 
at Sydney Cohen's Theatre, New 
York, Charles K. Harris appeared 
upon the stage and received an ova- 
tion. 

When the presence of Charles K. 
Harris in the theatre was an- 
nounced, the author of both the 
song and the photoplay, "After the 
Ball," was forced to make a per- 
sonal appearance. 



Charles De Roche, now playing 
Maurice Tourneur's "White Moth' 
Paramount. 



PUTTING behind "The Mail- 
man," the full power of their 
great national influence among the 
laboring classes, the leading postal 
authorities of the West Coast have 
sent broadcast to postmasters 
throughout the nation a letter ask- 
ing them to get behind the Johnson 
picture and boost it to the limit of 
their capacity, according to F. B. O. 



A portion of the letter states : 
"Every man, woman and child in 
the United States must see 'The 
Mailman' because of its tremendous 
human lesson, its stirring argument 




Natalie Joyce, the new leading lady 
signed to play opposite Neal Burns in 
Christie Comedies. 

for more understanding and human 
sympathy in our daily lives. As 
drama, as comedy and as sheer en- 
tertainment it is in a class by it- 
self." 



HpHE press book on C. C. Burr's 
J- latest production for the inde- 
pendent market, "The Average Wo- 
man," is just off the press and is 
being shipped this week to the ex- 
changes controlling distribution 
franchises on the current Burr pro- 
ductions, which include "Three 
O'clock in the Morning," "The New 
School Teacher," "Restless Wives," 
"Lend Me Your Husband" and 
"Youth To Sell." 

Mr. Burr has found in the past 
that exhibitors find so-called teaser 
ads of real value in arousing inter- 
est in a production. In this press 
book in addition to a well conceived 
series of "teasers" picturing "The 
Average Woman" from the time of 
Eve to today's flapper frivolities, 
Mr. Burr provides a special teaser 
set of drawings depicting in cartoon 
style some of the humorous ten- 
dencies attributed to the aforesaid 
"Woman." 



ONE of the most extensive ad- 
vertising campaigns ever pre- 
pared for the premier of an Ameri- 
can feature in South American 
countries has been outlined by the 
foreign publicity department of Fox 
Film Corporation for "If Winter 
Comes," the screen version of A.. 
S. M. Hutchinson's novel. 



March 8, 1924 



1115 



NEW THEATRE 



Constr uction & Equ ipment 

Department 



projection 



P. M. ABBOTT 



CAMERA 



TECHNICAL EDITOR 



Modern Theatre Approaching Perfection 

Suburban House, Incorporating Many Features, 
Held Up as Example 



MODERN theaters in the suburbs of 
large cities or prosperous small 
cities and towns have become a 
predominating factor in the advancement of 
theater design and the poularity of motion 
pictures themselves. It has been left to 
these houses, with their detailed attention 
to complete appointments for the patron's 
comforts, to interest that part of our poten- 
tial clientele that have hitherto ignored mo- 
tion pictures. 

To be sure, regardless of the beauty and 
comfort incorporated in theaters, their 
drawing power would be practically nil 
without proper pictures. But the com- 
bination of good pictures and fine theaters 
results in greater patronage and — of para- 
mount importance — higher admissions. 

The Claridge theater, Montclair, N. J., 
offers an excellent illustration, through its 
many noteworthv features, of the advance 
in theater construction technique. On this 
and succeeding pages are shown views of 
this house. 

As has become an accepted practice for 
the purpose of neutralizing 
the degree of risk of an in- 
vestment in theater property 
alone, the Claridge is the 
main feature of a very at- 
tractive business building. 
This building comprises high 
class retail stores and offices. 

Mention of the impor- 
tance of electric signs and 
marquees as a medium for 
advertising a theater and its 
picture attractions has often 
been made in these columns. 
The owner and manager of 
the Claridge, Ernest Hmck, 
apparently fully appreciated 
the value of these features. 
At night the exterior of this 
theater can be clearly seen 
from a great distance, dom- 
inating all other store fronts 
for several blocks. 

Advantage of location of 
the theater block built at the 
V intersection of the two 
busiest thoroughfares of the 
town gives the Claridge an 
entrance on both of these 
streets. The lobby, 60 feet in 
width and 350 feet long, ex- 
tends from entrance to en- 
trance, opening into the 
theater auditorium at its 
center. 

This wide and spacious 
lobby, extending through the 



center of the business block is utilized after 
the fashion of an arcade, adding greater 
value to the store space. 

While this feature of display space is ex- 
cellent in this particidar instance, it is well 
to bear in mind that a small lobby cannot 
be employed in a similar way. Crowding 
will result from the audience lingering after 
each show. Also the space used for store 
display can be of unlimited value to the 
theater itsplf for advertising of coming at- 
tractions. 

The auditorium has a seating capacity of 
1,400, there being no balcony. 

A mezzanine floor affords an attractive 
place for lounging and resting, the picture 
being conveniently viewed from this floor. 
This unusual design of the mezzanine is 
shown in a reproduction of the interior on 
a succeeding page. The direct view per- 
mitted of the picture is worthy of considera- 
tion for other houses of this type. 

The "interior of the Claridge is treated in 
Adam style architecture, the ornamental 
work being beautifully decorated in ivory 




at approaches perfection in modern theatre construction technique. The Claridge, 
N. J. incorporate a great many highly commendable features. Note the large sign 
and marquee that serves to dominate many blocks of the main street. 



and gold and the dome on the ceiling is 
treated in polychrome combination of colors. 
The side walls of the theater are of genuine 
caen stone imported from France. 

The combination as described, and the 
views shown of this theater, convey an idea 
of its beautv in design and decoration. 

Yet all these features would likely pass 
with casual observation by the clientele of 
the house if it were not for the lighting sys- 
tem and its effective control. In bringing 
forth the beauty of the theater and in se- 
curing a pleasing atmosphere, through 
modified lighting, the Claridge has taken 
full advantage of this modern art. The 
lighting control equipment is of the latest 
design and adequate of complete flexibility 
of performance of duty as required of it by 
a theater of this type and size. 

The stage is of the concert type, of ample 
size to permit the presentation of the more 
elaborate prologues along with full sets. 

Realizing the importance of excellent 
music as a necessary adjunct to the suc- 
cessful presentation of pictures, especial 
consideration was given this 
feature. An orchestra pit of 
sufficient size to accommo- 
date several pieces is avail- 
able along with a high class 
theater organ. The organ 
installation was studied and 
carefully planned before the 
theater was constructed in 
order that the sound cham- 
bers could be positioned to 
greatest advantage. 

The organ has proven an 
excellent investment as 
music, particularly organ 
solos, ai - e exceedingly popu- 
lar with the theater's clien- 
tele. It is of interest to note 
that good music finds almost 
universal popularity among 
motion picture theatre goers, 
regardless of class. 

The projection depart- 
ment of the Claridge gives 
conclusive proof of its mod- 
ernization. In this feature, 
no expense has been spared, 
the best of equipment being 
installed throughout. As a 
safeguard against emergency 
and as a relief unit, an 
auxiliary motor generator is 
available for use at all 
times. 

It is such theaters as the 
Claridge, along with the 
finer pictures, that is grad- 



1116 



Motion Picture News 




Interior, looking towards the stage, of the Claridge Theatre, Montclair, N. J. This th 
attention is called to the beautiful and artistic design and decorations which are so st riki 

seating capacity of 1,400, all 



approaches perfection in its design and comforts of the patron. Special 
rikingly brought forth through the elaborate lighting system. This house has a 



the main floor. 



ually gaining friends for motion pictures 
among the most discriminating of people. 

William E. Lehman and N. Harris were 
the architects. 



Seville Theatre, Ingle wood, Cal. Follows 
Spanish Design 



Two Organ Installations 
Made in Kansas Theatres 

William McDowell, manager of the Ash- 
land Theater at Wellington, Kan., will install 
a Wurlitzer pipe organ in his theater. He 
has signed the contract for installation in 
the near future. The Dreamland Theater at 
Herrington, Kan., also has installed a pipe 
organ of the same make. 

Eaton's Theater at Waynoka, Okla., was 
damaged by fire which broke out at 6:30 
o'clock in the morning, February 10. The 
fire was of unknown origin. The front of 
the theater, the booth and two machines were 
destroyed. 



WASHINGTON 
Spokane — C. E. Stillwell, has announced plan? 
for the construction of a down town theatre 
building to cost $100,000 at W. 509 Main Ave., 
which will seat 820, 142 x 50 ft., of steel con- 
struction, roof of reinforced concrete and walls of 
brick reinforced. 



THE new Seville Theater, Inglewood, 
Cal., opened its doors to the public re- 
cently with " J udgment of the Storm " as 
the initial attraction. Oscar A. Kantner 
and C. Robison, share in the managing of 
the new house. 

Nothing has been spared in the creation 
of the Seville theater, and the thoroughness 
with which it has been erected and the de- 
tail which as been carried out in its design- 
ing, decorations and modernized con- 
veniences are worthy of the highest possible 
commendation upon the part of the de- 
signers and builders. 

The heating and ventilating of the thea- 
ter is of the very latest type, and its effi- 
ciency and accuracy might well be compre- 
hended when it is learned that the air in the 
entire structure is completely changed every 
ten minutes. 

Heated air for cool and chilly weather 
and pure fresh air for exceedingly warm 
weather is insurance against stagnant and 
stuffy air at any time. The system is me- 



chanically controlled, thereby delivering a 
non-fluctuating tempertaure and atmospheric 
condition at all times. 

The impression the passerby gains from 
the front appearance of the entire struc- 
ture is forcible and lasting. The theater 
being in Spanish design lends an unusual 
appearance. The large Mission style bronze 
bell that swings in the illuminated opening 
at the top of the theater front is impres- 
sive. Through every opening in the Mission 
style front wall is seen vines and foliage 
protruding, and the illuminated effect, color- 
ful yet in keeping with its theme is strik- 
ingly impressive and evidences, the detail 
effected in the treatment of the theater's 
exterior. 

Mr. Kantner has been identified with the 
motion picture industry for the past eight 
years, the greater part of that time being 
associated with the Famous Players-Lasky 
Corporation in various parts of the country. 

Mr. Robinson, is well known in theatrical 
circles. 



March 8, 1924 



1117 




Individualizing Your Theatre 



HERE is a new way of individualizing 
your theatre. All that is needed is an 
attractive theatre exterior and a few 
flood lighting units properly placed. The ef- 
fect produced is striking. 

The view shown above is that of a theatre in 
England with its exterior brightly illuminated 
by ten flood lighting units. Thus all the beauty 
of design is brought into the greatest of prom- 
inence at night. 

If you own a theatre that has an attractive front, 
lighting it at night offers an unequalled 
opportunity for securing distinctive in- 
dividuality by enhancing its beauty. 
This flood of light also gives pre- 
eminence by its brightness alone. 




An efficient flood lighting installation is in- 
expensive. 

We invite any exhibitor who desires to in- 
vestigate the advisability of illuminating the 
exterior of his theatre to write our Lighting De- 
partment, Edison Lamp Works, Harrison, 
N. J. Inquiries are also welcomed pertaining 
to all other phases of theatre illumination. 

Special MAZDA lamps are needed for flood 
lighting, as are required for sign, marquee, lob- 
by, auditorium, stage, projection, etc. There 
is a proper Edison MAZDA lamp for 
every requirement of the theatre. 
Specify Edison and insure 
satisfaction in your theatre illum- 
ination. 



EDISON MAZDA LAMPS 

A GENERAL ELECTRIC PRODUCT 



1118 



Motion Picture N e W s 




Looking toward the rear of the auditorium of the Claridge Theatre, Montclair, N. J., showing to good advantage the lighting instaJlation and also the opening in the 
rear which gives an unrestricted view of the screen from the small mezzanine floor which is used for resting and lounging. This house offers an excellent example of 

the modern suburban theatre. 



"Varsity" Ranks With Buffalo's Attractive 
Community Houses 



THE Kensington section of Buffalo may 
well be proud of its new Varsity 
theatre, a thoroughly modern, completely 
equipped community motion picture house 
which has just been opened to the public 
by James Cardina, one of the most progres- 
sive exhibitors in the Queen City of the 
Lakes. 

The Varsity is located at 3161 Bailey ave- 
nue. It was built by James 0. Cristina, 
contractor, from planr, by Lewis & Hill, 
architects of Buffalo. The house has a 
frontage on Bailey avenue of 85 feet and 
a depth of 140 feet. The Varsity is con- 
structed entirely of fireproof materials such 
as concrete, brick, steel, marble and seagio- 
lia, and represents an outlay of $150,000. 

Five oak and glass doors lead into the 
spacious lobby, which is 19 by 35 feet. At 
the right going in is the box office which 
contains an automatic ticket machine. Stan- 
ley frames are used in the lobby. Three 
double oak doors lead into the auditorium 
which is of ideal design for a neighborhood 
house, cozy, roomy and homelike. The stage 



is attractively framed, with Corinthian pil- 
lars at each side. Large silk curtains, con- 
taining the letter V in the center hide the 
screen from view when it is not in use. 
Ivory and old rose is the color scheme of 
the auditorium interior. 

The Varsity has a beautifully toned organ 
manufactured by Marr & Colton of Warsaw, 
N. Y. C. L. Tofford, formerly at the Strand 
and Bellevue, Niagara Falls, N. Y. presides 
rt the console, which is placed in the center 
of the orchestra pit. 

The projection booth is placed directly 
above the entrance to the auditorium and is 
one of the finest in the city. There are two 
Simplex machines, spotlight and a Westing- 
house generator. The length of throw is 96.4 
and A. L. Bothan, one of the veteran opera- 
tors of western New York, is in charge. 
Federal house phones keep the Office in direct 
touch with each department of the theatre. 
Westinghouse electric equipment is used 
throughout the Varsity. 

Perhaps one of the most interesting fea- 
tures is the heating plant, which is Duplex 



Automatic, which makes it possible to au- 
tomatically control the warmth in every sec- 
tion of the building. This gas burning sys- 
tem overcomes low pressure. It does away 
with a furnace in the basement, is clean, con- 
venient, efficient and above all, healthful. 
The heaters are exact duplicates of steam 
heat radiators, except that a gas burner is 
placed in the center of each radiator. In 
the lobby several radiators are placed behind 
a latticed frame and controlled by a thermo- 
stat in the wall near the box office. Radia- 
tors are also placed along the walls of the au- 
ditorium and one is used beneath the organ 
which keeps the instrument in splendid work- 
ing order at all times. 

There are 863 seats in the house of Ameri- 
can Seating manufacture. The seats are all 
on one floor. The lighting is indirect, coves 
running along the top of each wall in the 
auditorium. There is a large dome in the 
center of the house in basket work, personally 
designed by Mr. Cardina. There are several 
smaller basket work domes in the lobby, all 
of which are lined with artistic silks. Two 
spans of frosted bulbs run across the ceiling 
of lobby. In front of the Varsity just over 
the entrance is an attractive electric sign, de- 
signed and built by the Broadway Electric 
Sign System. There is a flasher used in con- 
nection with the sign in which illuminated 
letters are also used. 



March 8, 1924 



1119 




The Largest Auditorium in the United States 

[Selected for the National Republican Convention] 

is equipped with Vitrohm Dimmers 



ONE of the most striking monuments to public en- 
terprise in Cleveland, Ohio, is the huge City Audi- 
torium, seating 12,000 persons — largest convention and 
exposition hall in the United States. Large in proportion 
—in fact, the largest dimmer installation in the world — 
is the 900 kw. capacity WARD LEONARD VITROHM DIM- 
MER used for controlling the auditorium and stage 
lighting of this tremendous building. WARD LEONARD 
Vitrohm Dimmers are compact, light, dependable, easy 
to operate and absolutely safe. For more than twenty 
years, their service has been proving the superiority 
which has won them the preference they today enjoy 
among hundreds of prominent theatre owners, theatri- 
cal producers and stage architects and engineers. 



Ward Leonard/tectric Company 

I Mount ' 




37-41 South Street 



Atlanta — G. P. Atkinson 
Baltimore— J. E. Perkins 
Boston— W. W. Gaskill 
San Francisco — Elec. Material Co. 
NewOrleans— Electron Eng. Co., It 
Philadelphia— W. M. Tompkins 
London, Eng.— W. Geipel & Co. 




Movable Contact 

(Skate Shoe) 

Unless properly designed, the mov- 
able contact of an adjustable resis- 
tance may be a source of continual 
trouble. Such troubles never occur 
with Ward Leonard Theatre 
Dimmers. The movable contact is 
both a self-aligning and a self-adjust- 
ing shoe which is held firmly in con- 
tact, yet freely rides over ordinary 
projections. Simple, positive; can't 
get out of order. Requires minimum 
effort to operate; needs no attention. 



IVlount Vernon, N. Y. 

Detroit— C. E. Wise 
St. Louis— G. W. Pieksen 
Cleveland— W. P. Ambos Co. 
Dallas— W. A. Gibson 
Chicago — Westburg Eng. Co. 
Pittsburgh— W. A. Bittner Co. 
Montreal— W. D. Bishop 




1120 



Motion Picture News 



National Anti-Misframe League Forum 



Types of Mirrors and the Law of Reflection 
by Plane Mirrors 

Lesson 11. — Part L 



HE accurate control of light is 
effected by means of mirrors 
and lenses. It should be under- 
stood that by "control" of light 
is meant control as regards direc- 
Of course for extreme accuracy 



Hon onl 

in the control of light, it is necessary to 
build special forms of mirrors and lenses in 
order to correct for the faults ordinarily 
found in commercial types of these devices. 

The laws which governs the action of 
miiTors are in many respects similar to those 
of lenses. This being so, the action of mirrors 
will be described in detail first while those of 
lenses will be reserved for later treatment. 
Types of Mirrors 

Mirrors can be classified according to their 
shape, as for instance 

Plane 

Concave (spherical) 
Convex 
Elliptical 
Parabolic 

They are also commonly classified according 
to the material from which they are made, 
such as 

Glass 

Metal— Silvered Metal 

Nickel-plated metal 
Polished aluminum 

It is also ordinary practice to combine both 
of these classifications when describing a par- 
ticular reflector as, for instance, a polished 
aluminum parabolic reflector. 

Strictly speaking, there are no glass re- 
flectors in the ordinary sense of the word. A 
glass reflector, such as a common "looking 
glass" really consists of a highly polished 
piece of metal with its reflecting surface 
protected by glass. A section of such a 
mirror is shown in Fig. 9. A represents the 
highly polished metal reflecting surface which 
may consist of either silver as in the case of 
high grade mirrors or quick-silver (mercury) 
in the case of the cheaper kind. The front 
protecting surface of glass — from whence 
this type takes its name is shown by B. 
Where the back of the mirror is unprotected 





and liable to be injured, a heavy protective • 
coating of pure copper, C is electrolytically 
deposited on the top of the mirror backing A 
and thus both front and rear surfaces are 
fully protected from accidental injury. 

In some cases, as a means of further pro- 
tection, it is customary to apply a heavy coat 
of special paint, D, to the copper backing 
which also serves to improve the appearance 
of the mirror. Sometimes, the copper back- 



i 



ing is omitted and the heavy coat of paint 
applied directly to the mirror backing. 
Action of Mirror 

A surface in order to regularly reflect light, 
as j ii the case of a mirror, must have a 
polished surface. Why should such a surface, 
■1 hough, reflect light differently than any other, 
as for instance, a plaster wall which gives 
diffuse reflection- 

Briefly the size of the surface irregularities, 
in comparison with the wave length of light 
determines what kind of reflection the surface 
2 1 ves. Now the wave length of ordinary light 
ranges from 1/35,000 inch for red light to 
1/70,000 inch for violet light. In order for 
a surface to reflect light regularly, as in the 
case of a mirror, the small ridges, depressions, 
or irregularities in the surface must not be 
farther apart than one-quarter wave length. 
Thus, in the case of red light, these ridges 
would have to be no farther apart than 
1/140,000 of one inch! If this distance is 
exceeded, the surface will diffuse the light. 
It is for this reason that all good reflectors 
must be highly polished and the higher the 
polish the better the reflector. 

In this connection it might be well to state 
that the surface of glass, when ground to a 
very smooth surface, acts as a reflector de- 
pending upon the angle at which the light 
strikes it. At high angles of incidence (80° 
— -85°) between 50 and 60 per cent, of tho 
lighl striking its surface is reflected. 

The Law of Reflection 

When light strikes the polished surface of 
a plane mirror, it is reflected in a certain 
direction depending upon tho angle at which 
it strikes it. 



Herein really lies the difference between 
polished reflectors and other kinds such as 
diffuse and spread reflectors. Thus in the 
case of Fig. 10a, if the light traveling 
toward the mirror, marked "incident ray" 
strikes it, the mirror at an angle of say 30°, 
with the perpendicular line erected at the 
point where the ray and mirror meet, then the 
reflecting ray (so marked) will also make an 
angle of 30° with the perpendicular. Fur- 
thermore the angle between the incident ray 
and the mirror (60°) and that between the 
reflected ray and mirror, will be equal (also 
60°) as shown. The angle which incident 
ray makes with the perpendicular is known 
as the angle of incidence and the one made 
by the reflected ray and the perpendicular is 
referred to as the angle of reflection. 

Fig. 10-b shows that a pencil of rays which 
were parallel before striking the plane mirror 
will remain parallel after reflection from the 
mirror. 



Co-operation 

We are dependent for knowledge, to a 
great extent, upon what we learn from other 
people. The average person finds out very 
few new things for himself and his fund of 
general information consists of the experiences 
of many other people which have come to his 
attention through either seeing them, hearing 
of them or reading of them. 

Civilization can be defined as a state of 
enlightenment. The more we learn, the more 
civilized and cultured presumably, we become. 
Barbarism, then, according to this definiton, 
would consist of a state of ignorance. 

There are, at the present time, four great 
civilizing influences in the world ; Social Inter- 
course, Printing, Motion Pictures and Padio 
Telephony. The Inst two are comparatively 
new but possess unlimited possibilities for 
bringing into close contact the various peoples 
of the world. 

The average human being is a social crea- 
ture. When two persons get together it is 
mly natural that they begin "swapping yarns" 
and thus add to each others stock of informa- 
tion. We use this means of increasing our 
knowledge every day. Naturally, since most 
of us must work for a living, the greatest ex- 
change of ideas occurs with our fellow- workers. 
Now the process of exchanging ideas by means 
of social intercourse can be summed up in one 
word - "co-oneration " If we co-npcratc 
willingly with a fellow worker, it is only 
natural for him to reciprocate and thus there 
results harmonious working conditions which 
are mutually beneficial. 

Not all persons, however, are willing co- 
operators. The writer, a short time ago had 
m en -ion to pay a visit to a metropolitan 
theatre and, while enroute to th projeetion 
room, stopped to chat a while with the honc-e 
manager. ITo was informed that the regular 
projectionist was off duty and that the regular 
relief man was working in his place. The 
information was also advanced that the pro- 
jection was not all that it should be and that 
a considerable number of lamps were being 
burned out prematurely. It so happened that 
this house was using a 30 ampere D. C. arc 
in competition with a Mazda outfit to deter- 
mine the advisibility of changing over com- 

( Continued on page 1124) 



March 8, 1924 



1121 



EASTMAN 
POSITIVE FILM 

Adds to picture interest the appeal of good 
photography — affords an additional safeguard 
for the success of the picture in the eyes of 
the audience — carries quality from studio to 
screen. 

Look in the margin of the release print for 
the identification "Eastman" "Kodak/' 



Eastman Film, both regular and 
tinted base, is available in thou- 
sand foot lengths. 



EASTMAN KODAK COMPANY 

ROCHESTER, N. Y. 



1122 



Motion Picture News 




The Hinck Building of which the Claridge Theatre. Montclair, N. J. is the main feature.. This building 
is situated at the intersection of the two main thoroughfares thus permitting the theatre to have an 
entrance on both streets. Note the attractiveness of the design and also the practicability in the incorpo- 
ration of retail store and office space. 

Allender & Neal Add the New Ritz Theatre 
to Spokane String 



SPOKANE'S new motion picture house, the 
Ritz, will be open to the public March 
15, according to J. W. Allender of Allender 
& Neal, operating a string of motion picture 
theaters there. The Ritz, to cost in the 
neighborhood of $15,000, stands completed 
today, so far as the exterior is concerned, a 
strikingly beautiful edifice in the Italian 
Renaissance style of architecture, and work 
on the interior is being rushed to com- 
pletion. 

The picture firm has taken a long lease 
on the building, located at 520 Main avenue, 
and will make it a " first run " house ex- 
clusively, popular prices prevailing. The 
property is leased from G. F. Heiber. West- 
cott and Gilford are the architects. The 
house will seat 550, with the balcony taking 
care of 200. 

The new theater, which is fireproof con- 
struction throughout, will have a projection 
of 80 feet. The newest ideas in lighting 
have bee nemployed and an electric organ 
has already been ordered for the house. It 
will be heated from the Central Heating 
plant there. A system of indirect lighting 
will be used throughout, and outside, to 
illuminate the front of the theater flood 
lights will be used. 

It is long and narrow and the soft glow 
from the exit lamps will throw a subdued 



light over the audience without affecting the 
screen. The stage will have a proscenium 
arch, elaborately decorated. An excellent 
ventilating system will be installed. The 
rest room is back of the balcony and the 
offices are to be on the mezzanine floor. 

The theater is of stucco construction, with 
brick and tile trimmings to give it color, in 
reds, greens and blues. The building is of 
three stories, with a frontage of 31 feet and 
runs back 100 feet to the alley. An orna- 
mental iron balcony gives a touch of 
elegance to the front, and a huge electric 
sign, 12 by 30 feet will carry the house 
showing. There is a big 12-foot arch for 
the entrance, and the box office is in the 
center of the archway. 



Woodland Invents Singing 
and Talking Pictures 

Woodland's Talking and Singing Pictures, 
a new process of synchronizing motion pic- 
tures and the human voice, will have its first 
public demonstration at the Civic Theatre, 
Liberty Avenue and 114th Street, Richmond 
Hill, Queens, N. Y. on Monday and Tuesday, 
February 25 and 26. This system of syn- 
chronization has been invented and perfected 



by John Woodland, for years one of the most 
expert projection men in the industry. The 
claim is made for these talking motion pic- 
tures that they are not as complicated in 
method as the other systems that have 
been hitherto shown publicly and that the 
synchronization is perfect. 

The first demonstration will include two 
songs which were sung by Scott Welsh, well 
known musical comedy star, who has made 
many phonograph records. 



Old Everett Theatre Being 
Replaced 

Contracts for the complete equipping, fur- 
nishing, decorating and lighting of the new 
Everett at Everett, Wash., were let recently 
to the B. F. Shearer Theatre Equipment Com- 
pany of Seattle. The house will cost ap- 
proximately $125,000, and will represent the 
finest motion picture theatre in that territory. 
It is being built by the Star Amusement Com- 
pany, under the direction of C. A. Swanson, 
and will replace the former Everett Theatre, 
which was totally destroyed by fire a few 
months ago. It is located in practically the 
exact center of the downtown business dis- 
trict, and will be devoted to a high class first 
run policy. Present plans call for a seating 
capacity of practically 1,100. 



Sanik Brothers Will Build 
Theatre in Astoria 

Joseph and Alexander Sanik purchased the 
plot, 175x100, adjoining the northeast corner 
of Ditmars and Second avenues, Astoria, 
Long Island City, for development with a 
theater and stores. The transaction was 
negoitated by Jacob and Emil Lettner, Inc. 




The above view shows a specially equipped 1 
chassis built for Burr Nickle, Los Angeles, for J 
publicity in his production, " The Land of 8 
Whispering Hope." This chassis was equipped 8 
with convertible berths, film room and a Tanley j 
selfplaying Air Calliope which was built by the j 
Tangley Mfg. Co. 



A New Low Price 

for GOLD SEAL 



THEATRE TICKETS 
It pays to use the best quality- 
specify Gold Seal on your ticket 
orders. 

Made up to the Gold Seal stand- 
ard in the Automatic plant. 




The Automatic Ticket Register Corp. 

723 7th Ave. New York 



How to 
Cool and Ventilate 

Theatres is to be given thorough treat- 
ment in a series of special articles now 
being prepared for the NEWS by a Theatre 
Heating and Ventilating Engineer of 
national repute. 

Watch for these articles in 
this department 



March 8, 1924 



1123 



THE NEW METAL MODEL DEBRIE PROFESSIONAL CAMERA 



Equipped with automatic dissolving shutter. 
Special ground glass attachment for focusing. 
Nine time magnifying tube for direct focusing. 
Stop motion device. 

35m/m, 50m/m and 105 m/m Zeiss lenses fitted. 
Sole leather case for camera. 
Eight four hundred foot magazines. 
Sole leather case for magazines. 
One set of inside masks. 

One set of outside masks. Sunshade. 
Three finder masks. . Rewinder. 

Latest model Debrie tripod with quick tilt and 

panoram top. 
Sole leather case for tripod. 

Send Your Order in Now While This Price is in Effect 

MOTION PICTURE APPARATUS CO., Inc. 

118 W. 44th STREET NEW YORK CITY 

U. S. and Canada Agents for Debrie 



Complete 
Outfit 
$1250 



TIME TO SPRUCE UP! 

When renovating or planning to remodel consider the use of NATIONAL Plan 
Relief Ornaments. Mouldings, rosettes, cartouches, balcony fronts, capitals and all 
the other ornaments you need are illustrated and priced in our new catalog. 

Ask for your eopy. It's FREE, 




LIGHTING FIXTURES, ALSO 

NATIONAL Fiber-O-Lit 
the needs of theatre owne 
distinguished from metalli 

Consult with us when y 
better, or decide to build i 
showing direct, semi-indirect and indirect bowls, chandeliers, lanterns, fan brackets, 
sconces and floor lamps. More than 100 beautiful creations to select from. 

We can save you money on dependable, high grade and extra-durable fixtures. 

Write for both catalogs TODAY. No obligation. 

THE NATIONAL PLASTIC RELIEF MFG. CO. 

907-909 EVANS ST. CINCINNATI, OHIO 



VOUR audience may be 
A drawn, in part, by your 
good music and the courteous 
service of your ushers — but 
good pictures, well displayed, 
are and always will be the 
attraction that keeps your seats 
filled. And the equipment that 
will do it is known as the 



BAUSCH & LOMB 
Cinephor Condenser System 
Cinephor Projection Lens 
Cinephor Condenser 




Bausch & Lomb Optical Co. 

635 St. Paul St., Rochester, N. Y. 
New York San Francisco Washington 



1124 



Motion Picture N e zvs 




usiness 
e rings 



UAKI your seatholders Millionaires. Thousands 
«f German Mark Banknotes, each 1,000,000 Marks, 
If.OO the hundred. Rivera Hicks, 1569 Howard St., 
Chicago. 



MOTION PICTURE 

MUSICAL CONDUCTOR 

PERFECT SYNCRONIZATION 

AT LIBERTY after MARCH 16th 

Offers invited from managers that have Orchestras 
of not less than 12 men. 

NEAT APPEARANCE — LIBRARY 

Address. Musical Conductor, Motion Picture News. 
752 S. Wabash. Chicago. 



COM RAW V 



as 



•2628 W. CONGRESS STREET- CHICAGO. ILL, 

MANUFACTURERS 



MOTORS 



FLASHERS 

FOR ELECTRIC SIGNS 
TRAFFIC S1GNALS.ETC 



REFLECTORS ^ COLOR HOOPS 

for posters.bulletinS.etc for sign lamps 



RadiO^^-Mat 



50 RABIO-MATS 
WHITE, AMBER or GBEEH. 



NOW 
$1.50 





1VELD0N,WILLIANS & LICK 

PORT SMITH, ARK. 



Optics in Simple Form for 
the Projectionist 

(C'- !thr-(1 from page 1120) 
pletely to the latter. A test of this kind, 
by the way, would not be worth much due 
principally to the difference in color quality 
of the two illuminants and furthermore — 
however, that's another story. 

Being- naturally curious to get a line on the 
new man, he was sought out while the show 
was in progress and engaged in conversation. 

The first thing which caught the writer's 
ear as he entered the projecton room was a 
noise which so closely resembled the rumble 
of a subway train that he instinctively reached 
overhead for a strap and fished around in his 
pockets for a paper with which to occupy 
himself until the next station was reached. 
The floor of that room actually shook. The 
trouble lay in the worn out. drives of both 
machines which were old models. 

Here, evidently, was the cause of the lamp 
trouble and after introductions were over, 
attention was called to this possibility. The 
conversation from then on was as follows: 

"Yes, I know, but that's none of my busi- 
ness." 

"Does the regular man suspect this is the 
the cause of his lamp trouble?" 

"Naw, — he's a dumb-bell." 

"Why not tell the manager and advise the 
purchase of new drives?" 

"Why should I? I'm only the relief 
operator." 

Further observation disclosed the fact that 
one reason for the poor screen illumination 
was due to the fact that a piece of tin, stuck 
in the port hole opening to cut off the stray 
light was cutting off fully one half of the 
hi am. in addition thereby reducing the screen 
intensity to half its effective value. Con- 
versation as follows : 

"Wouldn't it be better to remove that port- 
hole plate and use all of the beam?" 

"Yeh, I know, but why should I do it?" 

"Does the other chap know about it?" 

"No he don't, but why should I tell him. 
That's his business." 

And so it went with the line-up of the both 
systems and other points. If the Mazda line- 
up was out he couldn't be bothered learning 
how to adjust it. He was paid for running 
the show. "Let the other fellow do it," he 
GT'nned. 

Yet this same man came regularly to that 
theatre once a week! Co-operation simply 
wasn't in his vocabulary. 

Guild Fellowship Scholar- 
ship for Organists 

To encourasre the study of advanced 
orsran plaving under notable French in- 
structors the Council of the American 
Guild of Organists have announced the es- 
tablishment of a scholarship in organ play- 
ing at the School of Music in Fontainebleau, 
France. The scholarship will cover trans- 
portation, expenses and tuition for an 
American organist at the 1924 summer 



course at the school. This year it will be 
awarded to the candidate receiving: the 
highest mark in the regular Guild Fellow- 
ship examination which wnl be conducted in 
15 or more cities from Boston to San Fran- 
cisco on May 15 and 16, 1924. 

It will be known as the Estey Organ 
Company Scholarship as the necessary 
funds are contributed to the guild by the 
Estey Organ Company of Brattleboro, Ver- 
mont. The competition will be national in 
scope as the American Guild has 37 chap- 
ters and members in 44 states. 



Theatre Seating Two Thou- 
sand Planned for Topeka 

A $200,000 theater which will seat 2,000 
persons will be built in Topeka, Kansas. Ac- 
cording to reports, George Moore, Robert 
Stone and Albert P. Simpson of Topeka, 
have closed a real estate deal for a site on 
Tenth avenue between Kansas avenue and 
Quincy Street. The theater would cover a 
space 75 to 150 feet. It would handle both 
legitimate and motion picture productions 
and is predicted will be the finest theater in 
Kansas outside of the Miller in Wichita. 





// X/ 



WLLDED WlRt 
REELS 



Howe'is Cine Equipment Cc, 



REACH THE THEATRE BY MAIL THRU OUR 

UP-TO-DATE MAILING LIST SERVICE 
17836 U. S. THEATRES SHOWING » PICTURES 

Under 250 seats, S0% ; under 500, 70%; under 
800, 85%; over 800. 16%. 

The most economical method of reaching theatre* 
le our ADDRESSING SERVICE. *4.00 PER M UP. 
Lists If desired. 30 to 50% saved in postage, etc. 
through elimination of dead and duplicate theatres 
usually listed. Lists of Producers. Distributors and 
Supplv Dealers. 

MULTIGRAPHING — MIMEOGRAPHING — 

FOLDING — ENCLOSING — MAILING. 
MOTION PICTURE DIRECTORY CO. 
2+4 West 42nd St. Phone Chlckerlng 4870. 



Economical and Efficient Equipment for Theatre 

COOLING and VENTILATING 

Write for Particular* 

James M. Seymour 

owrence St. Newark, N. J. E*t. 1866 



m 



PENNSYLVANIA 
Bethlehnn— Architect W. H. Lee, 1505 Race St. I 
Phila., Fa. is taking bids on general contract for 
the erection of a $60,000 one story, 50 x 190, brick I 
theatre building on Broad St. between Main & 
New Sts., for the Civic Theatre Corp., L. F. 
Heiberger, pres., 621 Ave. H., Bethlehem. 



WHITE 
PINK, 
GREEN 



arch 8, 1924 



1125 




■A. 1 -<V ' 



SEND FOR THIS 

Beautiful Organ Catalog 

Show pictures of famous theatres 
featuring 

'America's Finest Organ" 

Built by 

IHE AARR frCOLTON Co. 
WARSAW, N Y. 



RAVEN "HAFTONE" SCREEN 

IS NOW IN ITS 

NEW HEADQUARTERS 



AT 



345 WEST 39th STREET 
NEW YORK CITY 

RAVEN SCREEN CORPORATION 




We guarantee satisfaction 

with 

GUNDLACH RADIANT 
PROJECTION 
LENSES 

because we know that bet- 
ter lease* caa not be made 

We maintain the highest quality 
and lowest price, a combination 
which can't be beat. 
You can find Gundlach Projection 
being used in nearly every theatre 
in the country and other lenses on the shelf. 
Said subject to approval by all dealers 
GUNDLACH. MANHATTAN OPTICAL COMPANY 

8G3 Clinton Ave., So. Rochester, N. Y. 





SUN-LIGHT ARCS 

STUDIO 

AND 

PROJECTION 

LAMPS 

HARMER, INC. 

209 W. 48th Street 

Bryant 6366 





IF 

your house needs a 




BUT 

you feel that you cannot afford 
to buy, at least not now, 

REMEMBER 

you are paying for it every day you delay and you 
don't get the benefit of its possession. 

The Hertner Electric Co. 

1900 WEST 112th ST., CLEVELAND, OHIO. 
(In Canada: The Perkins Electric Co., Ltd.) 



Letters that 
money can't buy — 



In our files are hundreds 
of letters like the one be- 
low — all direct, impartial 
evidence that Typhoons 
will make money for you 
in your theatre. 



** Last summer, although we had continuous 
hot weather for over three months, we did 
regular winter business — due to Typhoons." 

W. Ledoux, Empress Theatre, 
Omaha, Neb. 



Booklet 23 
gives full 
information 



A good profitable summer 
business is waiting for you. 
Can you afford NOT to 
have Typhoons ? 



TYPHOON FAN COMPANY 



345 West 39th Street 

Philadelphia New Orleans 



New York 

Dallas Los Angeles 



1126 



Motion Picture -N ews 



IT 



:;>lll!!llll!ll!lll!lllll!llil!lllllll!!ll!l!llll!ll!ll!!!llll!lllllll 



I FEATURE RELEASE CHART 

Productions are Listed Alphabetically and by Months in -which Released in order that the Exhibitor may 
have a short-cut toward such information as he may need. Short subject and comedy releases, as well as 
information on pictures that are coming will be found on succeeding pages. (S. R. indicates State Right 

release. ) 

| Refer to THE MOTION PICTURE NEWS BOOKING GUIDE for Productions Listed Prior to September 



SEPTEMBER 

Feature Star Distributed by 

A«« of Desire Special Cast First National 

Barefoot Boy, The Special Cast C. B. C.-S. R 

BBaky Hoot Gibson Universal 

Baseboard's Eighth Wife. Gloria Swanson Paramount 

Broad Road, The Allison-Travers Lee-Bradford 

Broadway Broke Mary Carr Selznick 

Broadway Gold E. Hammerstein Truart Film 

Call of the Wild Buck (doe) Pa the , 

Cant, Klemsehmldt's Ad- 
venture* in Far North Lee-Bradford 

Cacao for Divorce Special Cast Selznick 

Cheat The Pola Negri Paramount 

Cloan Up, The H. Rawlinson Universal 

Cyclone Jones Big. Boy Williams Aywon 

Daring Years Special Cast Equity . 



Length 

5 reels . 
G reels. 

6 reels . 
6 reels. 
6 reels . 

6 reels . 

7 reels. 
S reels . 

S reels . 

7 reels. 

8 reels . 
5 reels . 



Reviewed 

" Sept 29 
. .Sept. 1 
..July 14 
. . July 28 
. . Nov. 3 
..July 7 
. . Oct 6 



David Copperfield Special Cast Asso. Exhib 

Daytime Wives Derelys Perdue Film Book. Offices 

Defying Destiny Blue-Rich Selznick 

Drtvtn' Fool, The Wally Van Hodkinson 

Eleventh Hour, The Jones-Mason Fox 

Roomies of Women Barrymore-Rubens . . .Goldwyn-Cosmo 

Bteraal Three, The Special Cast. . . Goldwyn-Cosmo 

Fair Cheat, The Dorothy Mackaill Film Book. Offices 

■%ktmg Blade, The Rich. Barthelmess First National 

Frame Up J. Livingston Independent Pict.-S.R 

Froech Doll, The Mae Murray Metro 

Going Up Douglas MacLean. . . Asso. Exhib 

Gold Diggers, The Hope Hampton Warner Bros 

Groan Goddess, The George Arliss Goldwyn-Cosmo 

Gun Fighter, The William Farnum Fox 

Haldane of the Secret 

Service Houdini Film Book. Offices. . . . 

H oil's Hole Charles Jones Fox 

Hor Reputation May MsAvoy First National 

Is Money Everything?.. . Special Cast Lee-Bradford 

Lawful Larceny Special Cast Paramount 

Lone Star Ranger, The. . .Tom Mix Fox 

Marry -Go-Round Philbin-Kerry Universal 

Midnight Flower, The Glass- Vale Aywon Film 

Modem Matrimony Owen Moore Selznick 

Monna Vanna Lee Parry Fox 

Mothers-in-Law Special Cast Preferred Pict . . . 

Potash and Perlmutter. . .Bamard-Carr -Gordon. First National. . . . 

Red Lights Special Cast Goldwyn-Cosmo. 

Roslta Mary Pickford United Artists 

Rouged Lips Viola Dana Metro 

Scarred Hands Smith-E. Sedgwick. . .Madoc-S. R 

Shattered Reputations . . . Walker-Saunders .... Lee-Bradford .... 

SUent Command, The Special Cast Fox 

Silent Partner, The Special Cast Paramount 

Six Days Griffith-Mayo Goldwyn-Cosmo . 

Souls in Bondage Special Cast Sanford Prod. . . . 

St Elmo John Gilbert Fox 

Strang ors of the Night. . .Special Cast Metro 

Tango Cavalier, The George Larkin Aywon 

Three Ages Buster Keaton Metro 

To the Last Man Special Cast Paramount 

Unknown Purple, The .... Walthall-Lake Truart Film 

Un tameable, The Gladys Walton Universal 

Vow of Vengeance Jack Livingston Independent Pict. 

Where Is This West? Jack Hoxie Universal 

Why Worry? Harold Lloyd Pathe 



7 reels . 
7 reels . 
7 reels . 
6 reels . 

6 reels. 

7 reels . 
10 reels. 

6 reels . 

6 reels. 
9 reels . 

7 reels .' 
6 reels . 

. 8 reels . 

9 reels . 
, 5 reels . 

. G reels. 
. 6 reels . 
. 7 reels . 
. 6 reels. 
. 6 reels . 
. Creels. 
.10 reels. 



Aug. 11 
Nov. 17 
.Sept. 8 
Oct 27 
.Sept 8 
.Aug. 4 
April 14 
Oct. 13 
.Sept. 29 
.Oct. 6 

. July 28 
Oct. 20 

.Sept 22 
Aug. 25 

.Sept. 15 



.Aug. 4 
. Sept. 22 
.July 14 



OCTOBER 

Feature Star Distributed by 

April Showers Harlan-C. Moore Preferred Pict 

Ashes of Vengeance Norma Talmadge First National 

Bad Man, The Holbrook Blinn First National 

Beaten J. Livingston Independent Pict.-S R 

Big Dan Charles Jones Fox 

Breaking Into Society Bull Montana Film Book. Offices 

Cameo Kirby John Gilbert Fox 

Dancer of the Nile Ca.mel Myers Film Book. Offices 

Day of Faith, The Special Cast Goldwyn-Cosmo 

Desire Special Cast Metro 

Does It Pay? Hope Hampton Fox 

Drifting Priscilla Dean Universal 

Eagle's Feather, The Special Cast Metro 

Eternal Struggle, The. . . Special Cast Metro 

Exiles, The John Gilbert Fox 

Foolish Parents Special Cast Asso. Exhib 

Governor's Lady, The . . Special Cast Fox 

Grail, The Dustin Farnum Fox 

In the Palace of King. . . Special Cast Goldwyn-Cosmo 

Lights Out Ruth Stonehouse Film Book. Offices 

Lone Fighter, The J. B. Warner Sunset- S. R 

Marriage Maker, The Special Cast Paramount 

Meanest Man in World Special Cast First National 

Men in the Raw Jack Hoxie Universal 

Mile-a-Minute Romeo. . Tom Mix Fox 

Miracle Makers, The . . . Leah Baird Asso. Exhib 

No Mother to Guide Her . Genevieve Tobin Fox 

Ponjola Special Cast First National 

Puritan Passions Special Cast Universal 

Ramblin' Kid, The Hoot Gibson Universal 

Richard the Lion-Hearted. Wallace Beery Allied Prod. & Dist. . . . 

Ruggles of Red Gap Special Cast Paramount 

Shattered Faith Special Cast Independent Pict 

Six-Fifty, The Welsh-Adoree Universal 



8 reels . 

7 reels. 

9 reels . 
5 reels . 
5 reels. 

5 reels . 

8 reels . 

6 reels . 

9 reels . 
6 reels . 

6 reels . 

7 reels . 
5 reels . 
G reels . 
7 reels. 
7 reels . 
5 reels . 
5 reels . 
5 reels . 
G reels. 



Length 
7 reels . 
10 reels. 
7 reels . 



. Sept. 22 
. . Aug. 4 

Aug. 18 
.Sept. 15 

Aug. 18 
.Sept. 15 
.Sept 8 



.Sept 15 
. Sept. 1 
. Sept 22 



.Sept 8 
Dec. 22 
.Sept. 8 



Reviewed 
. .Nov. 17 
. .Aug. 18 
. Oct. 20 



5 reels . 

4 reels . 
7 reels. 

6 reels . 

7 reels. 
7 reels . 
7 reels . 
7 reels. 

7 reels . 

8 reels . 

5 reels. 

6 reels. 

8 reels . 
5 reels . 

9 reels . 

7 reels . 

5 reels . 
7 reels 

6 reels . 
5 reels . 



.Nov. 10 



.Oct. 27 
.Nov. 17 
Dec. 8 
Oct. 13 
Sept. 8 
.Sept. 8 
Sept. 2'.) 
. Sept. 22 
. Jan. 5 



..Jan. 5 
. . Sept. 29 
. .Nov. 24 
. . Sept. 22 

] Sept. 29 
. . Sept. 29 
. Nov. 10 



G reels . 
7 reels . 
7 reels . 
G reels. . 
G reels . 

7 reels. 

8 reels. 
6 reels. 
5 reels 



23 



Oct 27 
Oct. 20 
Oct. 20 
. Nov. 3 
Sept. 22 

.Sept. 29 



Feature Star Distributed by Length 

Slave of Desire, The Special Cast Goldwyn-Cosmo 7 reels . 

Social Code, The Viola Dana Metro 5 reels . 

Steadfast Heart, The Special Cast Goldwyn-Cosmo 7 reels. 

Sting of the Scorpion .... Edmund Cobb Arrow 5 reels . 

Thundergate Special Cast First National 7 reels . 

Times Have Changed William Russell Fox 5 reels . 

Way of the Transgressor . Special Cast Independent Pict 5 reels . 

What Love Will Do Ken. McDonald Sunset-S. R 5 reels. 

Wild Party, The Gladys Walton Universal 5 reels . 

Woman of Paris, A Edna Purviance United Artists 8 reels . 

Woman-Proof Thos. Meighan Paramount 8 reels. 

Zaza Gloria Swanson Paramount 7 reels . 



Reviewed 
. Oct 27 
. .Sept » 
. . Sept » 

. ! Nov.' i7 
. Oct « 
. Sept. 29 



Oct Is 
Oct 13 

Nov. ie 

Sept 29 



Feature 

Acquittal, The 

At Devil's Gorge 

Blow Your Own Horn 

Country Kid, The 

Crooked Alley 

Dangerous Maid, The 

Extra Girl, The 

Flaming Youth 

Held to Answer 

His Children's Children. . 

Is Love For Sale 

Jealous Husbands 

Light That Failed, The. . . 

Little Old New York 

Loving Lies 

Long Live the King 

Love Pirate, The 

Million to Burn, A 

Offenders, The 

On the Banks of Wabash 

Our Hospitality 

Pioneer Trails 

Pleasure Mad 

Prince of a King, A 

Scars of Hate 

Seventh Sheriff, The 

Shifting Sands 

South Sea Love 

Spanish Dancer, The 

Stephen Steps Out 

Thrill Chaser, The 

Thundering Dawn 

Unseeing Eyes 

Valley of Lost Souls 

Virginian, The 

Wanters, The 

When Odds Are Even 



NOVEMBER 

Star Distributed by 

Windsor-Kerry Universal 

Edmund Cobb Arrow 

Lewis-Perdue Film Book. Offices. 

Wesley Barry Warner Bros 

Special Cast Universal 

C. Talmadge First National 

Mabel Normand Asso. Exhibitors . . . 

Colleen Moore First National 

Special Cast Metro 

Special Cast Paramount 

Special Cast Aywon . 

o - i r*__» T?l . m , 



Length 

7 reels . 

5 reels . 

6 reels. 

6 reels . 

5 reels. 

8 reels . 

7 reels . 

9 reels. 

6 reels . 

7 reels. 



Reviewed 

..Oct 27 

'. '. 6oi ' 20 

! '.Not.' if 
. . Nov. 24 
. Dec.f*l 
. . Nov. 24 
. . Nov. 3 
. Nov. 17 



Special Cast First National 

Special Cast Paramount 

Marion Davies Goldwyn-Cosmo 

Brent-Blue Allied Prod. & Dist... . 

Jackie Coogan Metro 1 

Special Cast Film Book. Offices 

H. Rawlinson Universal 

Margery Wilson Independent Pict.-S. R 

Special Cast Vitagraph 

Buster Keaton Metro 

Special Cast Vitagraph 

Special Cast Metro 

Dinky Dean Selznick 

Jack Livingston Independent Pict 

Dick Hat ton Arrow 

Special Cast Hodkinson 

Shirley Mason Fox 

Pola Negri Paramount 

Doug. Fairbanks, Jr . . Paramount 

Hoot Gibson Universal 

Kerrigan-Nilsson Universal 

L. Barrymore-Owen.. .Goldwyn-Cosmo 

Special Cast Independent Pict.-S. R. 

Harlan-Vidor Preferred Pict 

Special Cast First National 

William Russell Fox 



7 reels . 
7 reels . 
1 reels. 
7 reels . 
0 reels. 
5 reels . 
5 reels . 



.Nov. 



6 reels . 

7 reels . 
6 reels . 

8 reels. 
6 reels . 
5 reels . 

5 reels . 

6 reels . 

5 reels . 

9 reels. 

6 reels. 

6 reels. 

7 reels. 

8 reels . 



.Nov. » 
Nov. 24. 
Nov. 24 
Dec. 1 
Oct 27 



Oct 27 
Dec. 21 
Oct. 
Dec 1 
.Dec 
Oct 

. Nov. 3 



DECEMBER 

Feature Star Distributed by 

Anna Christie Sweet-Russell First National 

Around the World in the 

Speejacks Paramount 

Beaten Jack Livingston Independent Pict 

Big Brother Special Cast Paramount 

Bill Red Seal Pictures 

Border Musketeers Jack Livingston Independent Pict 

Call of the Canyon Special Cast Paramount 

Chastity Kath. MacDonald. . . First National 

Courtship of Myles 

Standish Charles Ray Asso. Exhib 

Cupid's Fireman Charles Jones Fox 

Darling of New York. . . .Baby Peggy Universal 

Devil's Partner Norman Shearer Independent Pict.-S. R. 

Don't Call it Love Special Cast Paramount 

Eyes of the Forest Tom Mix Fox 

Fashionable Fakers Johnnie Walker Film Book. Offices 

Fashion Row Mae Murray Metro 

Gentle Julia Bessie Love Fox 

Her Temporary Husband. Special Cast First National 

His Mystery Girl H. Rawlinson Universal 

Hoodman Blind David Butler Fox 

In Search of a Thrill Viola Dana Metro 

Kentucky Days Dustin Farnum Fox 

Lucretia Lombard Irene Rich Warner Bros 

Mailman, The Ralph Lewis Film Book. Offices 

Man Life Passed By, TheSpecial Cast Metro 

Maytime Shannon-Ford Preferred Pict 

Name the Man Special Cast Goldwyn-Cosmo 

Near Lady, The Gladys Walton Universal 

Net The Special Cast Fox 

No More Women Bellamy-Moore Allied Prod. & Dist .. . 

Printers' Devil, The Wesley Barry Warner Bros 

Pure Grit Roy Stewart Universal 

Red Warning, The Jack Hoxie Universal 

Rendezvous, The Special Cast Goldwyn-Cosmo 

Reno Special Cast Goldwyn-Cosmo 

Second Youth A. Lunt-M. Palmeri.. Goldwyn-Cosmo.. 

Shattered Faith Special Cast Independent Pict.-S. R . 

This Freedom Fay Compton Fox 

Tiger Rose Linore Ulru Warner Bros 

To the Ladies Special Cast Paramount 

Twenty-One Rich. Barthelmess . First National 



8 reels . 
6 reels . 
5 reels . 



Length 

8 reels . . 

6 reels . 
5 reels. 

7 reels . 
5 reels 

5 reels . 
7 reels . 

6 reels . 

9 reels. 
5 reels . 
G reels. 



.Nov. 24 
Jan. 1» 
Dec 



Reviewed 

..Dec 1 

..Mar. 1 
'..Dec 'as 



Dec. 
Jan. 26 

.Nov. 

.Dec. 29 
Nov. 10 



. Jaa. 5 



7 reels . 
5 reels . 

5 reels . 

6 reels . 



Dec. 22 
Dec. 8 
Jan. 19 
Feb. 23 
Dec. 29 

: J N a o n v.1 



8 reels . 
8 reels . 
5 reels . 



Dec. 8 
.Nov. 24 
Dec. 29 
Dec 8 
Dec 15 
Dec 8 



7 reels . 

6 reels . 
5 reels. 
5 reels . 

7 reels. 
7 reels. 



.Jan. 12 
Jan. 5 
Dec. IS 

.Dec 29 
Dec * 



.Dec. 8 
Dec 1 
Dec. 1 



March 8. 1924 



1127 



Feature Star Distributed by Length Reviewed 

•White Tiger Priscilla Dean Universal 7 reels Nov. 24 

Wife's Romance, A Special Cast Metro 

Wild Bill Hickok Wm. Hart Paramount 6 reels Dec. 1 

You Can't Get Away With 
It Percy Marmont Fox 6 reels. . . . Nov. 2 4 



JANUARY 



Feature Star Distributed by 

The Ball Gaston Glass F. B. O 

Oxen Griffith-Tearle First National 

y Of Mine Ben Alexander First National 



-1 City, The Special Cast First National 

ng Barriers Special Cast Paramount 

-Va Awakening, The . . . Special Cast Metro 

" Glenn Hunter Hodkinson 

-A-Dollar Bill Special Cast Metro 

t Bandit, The Viola Dana Metro 

tage of the Desert, 

The Special Cast Paramount 

Eoosier Schoolmaster, 

The Special Cast Hodkinson 

lumming Bird, The Gloria Swanson Paramount 

Spider's Web Special Cast Independent Pict. Corp 

Just off Broadway John Gilbert Fox 

Lady of Quality, A Valli-Sills Universal 

Lullaby, The Jane Novak F. B. O 

Not A Drum Was heard. .Charles Tones Fox 

Painted People Colleen Moore First National 

Phantom Justice Special Cast F. B. O 

Shadow of the East Special Cast Fox 

Song of Love, The Norma Talmadge First National 

Three Days To Live Ora Carew Gerson-S. R 

West of the Water Tower. Spec. Cast Paramount 



Length 

7 reels . . 

8 reels . . 
7 reels . . 

7 reels . . 

8 reels . . 
6 reels . . 
6 reels . . 
6 reels . . 
6 reels . . 



Reviewed 
. Feb. 16 
. . Jan. 5 
. Dec. 15 
. Dec. 29 
. Dec. 29 
. Jan. 19 
. Feb. 16 
Jan. 12 
. . Nov. 24 



Jan. 26 



7 reels . . 


..Jan. 


26 


6 reels . . 


..Feb. 


9 


8 reels . . 


..Dec. 22 


7 reels . . 


• J an - 




5 'eels . . 


.Feb. 


9 


7 reels . . 


. .Feb. 


9 


6 reels . . 


. .Jan. 


2G 


6 reels . . 


. Feb. 


16 


8 reels. . 


..Jan. 


5 


7 reels . . 


. Jan. 


12 



Length Reviewed 



FEBRUARY 

Feature Star Distributed by 

jpted Fathers, The. . . .George Arliss Goldwyn-Cosmo 

mony Baxter-Darmond B. O 8 reels 

szard, The Special Cast Fox 

Franklyn Farnum Independent Pict.-S. R 

Breathless Moment, The. Wm. Desmond Universal 6 reels ... .Feb. 9 

By Divine Right Dexter-Harris F. B. O 7 reels Jan. 26 

Daddies Special Cast Warner BrosM 7 reels Feb. 9 

Drums Of Jeopardy Elaine Hammerstein. .Truart Film 

Flapper Wives Special Cast Selznick 

Flowing Gold Nilsson-Sills First National 8005 feet. . .Mar. 1 

Galloping Fish The Special Cast First National 

George Washington, Jr. . .Weslev Barry Warner Bros 6 reels . . . . Feb. 2 

Great White Way, The... Anita Stewart Goldwyn-Cosmo 10 reels Jan. 19 

Happiness Laurette Taylor Metro 

{ack O'Clubs Herbert Rawlinson. ». Universal 5 reels 

.adies to Board Tom Mix Fox 6112 feet. . Mar. 1 

Love Letters Shirley Mason Fox 

Love Master, The Strongheart (dog) First National 7 reels Jan. 19 

Marriage Circle, The. . . .Marie Prevost Warner Bros 7 reels. . . .Feb. 16 

On Time Richard Talmadge... Truart ' 

Ride for Your Life Hoot Gibson Universal 5310 feet. . .Mar. 1 

Scaramouche Special Cast Metro 14 reels. . . .Oct. 13 

Sporting Youth Reginald Denny Universal 7 reels. .. .Feb. 2 

Thy Name is Woman. . . .Special Cast Metro 

Unguarded Gates Madge Belamy F. B. O 

Uninvited Guest, The Special Cast Metro 6145 feet . . . Mar. 1 

When A Man's A Man . . .Special Cast First National 6 reels Feb. 16 

White Sin, The Special Cast F. B. O 

White Sister, The Lillian Gish Metro 

Wolf Man, The John Gilbert Fox 



MARCH 



feature Star 

Arizona Express, The. . . .Special Cast. 



Distributed by 



F0 3 



Length Reviewed 



Beau Brummel John Barrymore Warner Bros 

Beware, The Woman F. B. O 

Blood and Gold Special Cast Goldwyn-Cosmo 

Broadway After Dark. . . .Special Cast Warner Bros 

Crossed Trails J. P. McGowan Independent Pict.-S. R . 

Damaged Hearts F. B. O 

Enchanted Cottage, The.. Richard Barthelmess. . First National 

Fine and Dandy Tom Mix Fox 

Fool's Highway Mary Philbin Universal : 

His Darker Self Lloyd Hamilton Hodkinson 

Lillies of the Field Griffith-Tearle First National 

Love's Whirlpool Kirkwood-Lee Hodkinson 

Man's Mate, A John Gilbert Fox 

Pagan Passions Special Cast Selznick 

Plunderer, The F. Mayo & Spec. Cast. Fox 

Right of the Strongest . . .E. K. Lincoln Selznick 

Secrets Norma Talmadge First National 

Son of Sahara, A Special Cast First National 

Souvenir Ayres-Marmont Asso. Exhibs 

Stolen Secrets Herbert Rawlinson . . .Universal 

Torment Owen Moore-Bessie 

Love First National 

Try and Get It Washburn-Dove Hodkinson 

Two Fisted Tenderfoot. . .J. P. McGowan Independent Pict.-S. R . 

Vagabond Trail, The Charles Jones Fox 



APRIL 



Star Distributed by 
. Special Cast First National 



.First National. 



Feature 
Cytheria 

Goldfish, The Constance Talmadg 

King of Wild Horses Special Cast 

Law Forbids, The Special Cast Universal 

Marriage Cheat, The P. Marmont-L. Joy. . .First National 

What Three Men WantedMiss Dupont Independent Pict. Corp 

Why Get Married Andree Lafayette Asso. Bxhfb , 

Woman on the Jury, The.Sylvia Breamer First National 



Length Reviewed 



MAY 

Feature Star Distributed by 
Babbitt Special Cast Warner Bros 

Desperate Adventure, A.. J. P. McGowan Independent Pict. 

For Sale Corinne Griffith First National 

Storm Daughter, The Special Cast Universal 



Lnnfth 



JUNE 

Feature Star Distributed by 

Those Who Dance Special Cast First National 

Sundown Roy Stewart First National 

White Moth, The Barbara La Marr First National 

Flaming Wives First National 

Perfect Flapper, The Colleen Moore First National 

Ragged Messenger, The First National 

Western Vengeance J. P. McGowan Independent Pict.-S. R . 



Length Reviewed 



Feature 
Calibre Forty-Five. 



JULY 

Star Distributed by Length 
J. P. McGowan Independent Pict.-S. R 



Comedy Releases 



Feature 



Star 



Distributed by 



Length Re view** 



reel. 

1 reel 

2 reels 

2 reels Oct IS 

1 reel Jan. 12 

2 reels Sept. 15 

1 reel Jan. It 

1 reel 

2 reels 

2/3 reel. . .Nov. 17 
1 reels. . . .Nov. 3 

3 reel Dec. 8 



Jan. 12 



About Face Johnnie Fox Educational 2 reels . . . . Feb. 9 

Adam's Fib Special Cast Pathe 

Aged in the Wood Aesops Fables Pathe 2/3 reel. . Oct. 38 

Aggravating Papa Peter the Great (dog) Educational 2 reels. . . .Feb. 2 

Aggravatin' Mama Tincher-Murphy Universal 2 reels 

All Hands on Deck Buddy Messinger Universal 

Almost Married Eddie Lyons Arrow 2 reek Sept. 22 

Always Late Monty Banks Grand-Asher 2 reels 

Among the Missing Nigh-La Verne Pathe 

Animal's Fair, The Aesop Fable Pathe 

Arabia's Last Race Fox 

Asleep at th« Switch Ban Turpin Pathe 

At First Sight Charles Chase Pathe 

Back to Earth Earle-Engle Universal 

Bar Fly, The (Dippy Dor Dad) Pathe 

Bargain Day Educational 

Barnum, Junior Educational 

Barnyard Rodeo, A Aesops Fables Pathe 

Be My Guest Neely Edwards Universal 

Best Man Wins, The Aesops Fables Pathe 

3e Yourself Al St. John Fox 2 reels 

Big Business (Our Gang) Pathe 2 reels 

Big Game Sid Smith Grand-Asher 2 reels 

Big Idea, The Snub Pollard Pathe 1 reel. 

Big Moments from Little 

Pictures Will Rogers Pathe 

Bill Collector, The Joe Rock Grand-Asher 2 reels 

Bishop of Hollywood Special Cast Selznick 

Black and Blue Jimmie Adams Educational 2 reels 

Boyhood Rivals Buddy Messinger. . . .Universal 2 reels 

Boy in Blue Mont? Banks Grand-Asher 2 reels S 

Bringing Up Buddy Buddy Messinger. .. .Universal 2 reels Oct. II 

Broncho Empress, The . . . Clyde Cook Educational 2 reels Feb. 2 

Brothers-In-La w Earle-Mc Coy Universal 

Buckin' the Line Buddy Messinger. . . .Universal 2 reels 

Built on a Bluff Sid Smith Grand-Asher 2 reels 

Bumps Educational 1 reel 

Bus Boy, The Buddy Messinger. . . .Universal 2 reels 

Busy Body, The Hodkinson 2 reels 

Busy Buddies Neal Burns Educational 2 reels . . . . Feb. 16 

Caddy, The Buddy Messinger Universal 2 reels Jan. It 

Cake Eater, The Will Rogers Pathe 2 reels Mar. 1 

Call The Wagon Neal Burns Educational 2 reels Dec 22 

Cat Came Back, The Aesops Fables Pathe 2/3 reel 

Cat's Revenge, The Aesops Fables Pathe 2/3 reel 

Cat's Whiskers, The Aesops Fables Pathe 2/3 reel 

Cat That Failed, The Aesops Fables Pathe 2/3 reel 

Cave Inn Special Cast Educational 1 reel Mar. 1 

Chasing Wealth Universal 1 reel Jan. 12 

Checking In Pal (dog) Universal 

Chicken a la Carte Century Girls Universal 2 reels 

Circus, The Aesops Fables Pathe 2/3 reel .. . Oct. 27 

Cleopatra and Her Easy 

Mark Lee-Bradford 1 reel 

Col. Heeza Liar, Detec- 
tive Bray Cartoon Hodkinson 1 reel 

CoL Heesa Liar's For- 
bidden Fruit Selznick 1 reel. 

Col. Heeza Liar in the 

African Jungle Bray Cartoon Hodkinson 1 reel 

Col. Heeza Liar'sAncestors(Bray Cartoon) Selznick 

Col. Heeza Liar's Trea- 
sure Island Bray Cartoon Hodkinson 1 reel 

Col. Heeza Liar's Burglar. Bray Cartoon Hodkinson 1 reel 

CoL Heeza Liar and the 

Ghost Bray Cartoon Hodkinson 1 reel 

Col. Heeza Liar's Vaca- 
tion Bray Cartoon Hodkinson 1 reel 

Columbus Discovers a 

New Whirl Lee-Bradford 1 reel 

Corn-Fed Sleuth, A Jack Earle Universal 2 reels 

Covered B ch o snsr, The.. Monty Banks Grand-Asher 2 rools . . . . Oct tl 

Cowboy Sheik, The Will Rogers Pathe 2 reels Fob. 2 

Cow Boys, The Fox 2 reels 

Cracked Wedding Bells .. Chuck Relsner Ualvorsal 1 root Os*. M 

Cream of Hollywood, The . Fred Caldwell Selznick 2 reels 

Cuchoo Edwards-Roach Ualvorsal 1 reel OA • 

Dance or Die Fox 2 reels 

Danciag Love Neely Edwards Universal 1 reel Soft, II 

D are-Devil, The Ben Turpia Pathe 2 reels Nov. 34 

Darkest Hour, The D'Albrook-Roessing- 

Butler Pathe 2 reels Dec 2* 

Dark Horse, The Aesops Fables Pathe J/» reel 

Dark Knight, A Too Rock Grand-Asher 2 reels Deo, • 

Dear Ol' Pal Snob Pollard Pathe 1 root Nov. 1* 

Derby Day Children Pathe 2 reels . . . . Nov. IT 

Dog Detective, The Pal (dog) Universal 2 reels 

Done In Oil Jimmie Adams I dnta oo— 1 2 roots . . . . Oot M 

Don't Hesitate Educational 1 reel Dec St 

Don't Play Hookey Sid Smith Grand-Annex 2 reels 

Don't Scream Pal (dog) Universal 2 reels . . . . Os*. M 

Down in Jungle Town.. . .Joe Martin (monkey) . Universal 1 reel Fob. * 

Down to the Sea m Shoos Pathe 2 rook 

Down to the Ship to See.. Pal (dog) Universal 2 rook 



rook. ...Oot II 



Motion Pict u 



Feature Star Distributed by Length Reviewed 

Do Womu Pi;? Aesops Fables Pa tile 2/3 reel ... N«t. la 

Dusty Dollars Bowes-Smith-Vance . .Educational 1 reels. ... 

Easy Work Summerville-Dunn ... Universal 1 reel Feb. 23 

Elite of Hollywood, The Selxnuk 2 reels 

Exit Caeeer Educational 2 reels. . . .Jan. 5 

ExDlorers ,The Fox 2 reels 

Faint Hearts Hodkinson 2 reels 

Family Life Educational 2 reels 

Farmer Al Falfa's Pet Cat Aesops Fables Pa the 2/ J reel . . Nov. 17 

Fashion Follies Gorham Follies Girls Universal 2 reels. ... Nee. 17 

Fatal Photo, The Hodkinson 2 reels 

Fearless Flanaf an Charles Murray Hodkinson 2 reels 

Felix Fill* the Shortage Winkler-S R 1 reel N*e. 17 

Fiddling Fool, The Hodkinson 2 reels 

Film Fooliah Educational 1 reel Jan. 5 

Fine er Prints Paul Parrott Pathe 1 reel Sept. 22 

Fishy Tale, A Jimmy Aubrey Selxnick 

Five Fifteen, The Aesops Fables Pathe 2/3 reel 

Five Orphans of the 

Storm Aesop Fable Pathe 1 reel 

Flip Flops Pathe 2 reels 

Flying Finance Educational 2 reels . . . . Jan. 6 

Fly Time Arrow 1 reel 

Fool Proof Neal Burns Educational 2 reels. Oct. 28 

Forward Pass Baddy Messinger Universal 2 reels . . . 

Four Orphans, The Hodkinson 2 reels 

Frontl Poodles Hannaford . . Educational 2 reels .... Oct. 6 

Froxen Hearts Stan Laurel Pathe 2 reels . . . . Oct. 27 

Fell Speed Ahead Al St. John Fox 2 reels 

Fully Insured Snub Pollard Pathe 1 reel Dec 2: 

Gasoline Trail Arrow 1 reel 

Getting Gertie's Goat. .. Dorothy Devore Educational 2 reels . . . . Mar. 1 

Girlies and Girlies Universal 

Going South Roach-Edwards Universal 1 reel 

Golfmania Engle-Ear e Universal 2 reels . . . . Nov. 17 

Good Old Days Aesop Fable Pathe 1 reel 

Go West Animal Pathe 1 reel Nov. 20 

Gown Shop The Larry Semon Vitagraph 2 reels 

Great Outdoors, The Pathe 2 reels 

Green Cat. The Snub Pollard Pathe 2 reels ... Aug. 7 

Halfback of Notre Dame, 

The Harry Gribbon Pathe 2 reels Feb. 23 

Hang On C lift Bowes Educational 1 reel Nov. 14 

Hansel and Gretel Baby Peggy Unive sal 2 reels. . . Dec. 27 

Happy Go Luckies Aesops Fables Pathe 2/3 reel 

Hard Knocks Charles Chase Pathe 1 reel Mar. 1 

Hats Sid Smith Grand-Asher 2r eels 

Heads Up Cliff Bowes Educational 1 reel Nov. 17 

Heavy Seas Pathe 2 reels Oct. 13 

Hello Bill Billy West Arrow 2 reels Nov 10 

Help One Another (Spat Family) Pathe 2 reels >». 26 

Here and There Educational 1 reel Feb. 9 

Herman, The Great 

Mouse Aesop Fable Pathe 1 reel Mar. 1 

High Hiers Aesops Fables Pathe 2/3 reel 

High Life Lige Con ey Educational 2 reels .... Sept. 29 

Highly Recommended Al St. John Fox , 

His Master's Breath Pal (dog) Universal 2 reels 

His New Papa Bowes-Vance Educational 1 reel Sept. 8 

Hie School Daxe Bert Roach Universal 1 reel Sept 8 

Hold Everything Bobby Vernon Educational 2 reels .... Sept 1 

Hollywood Bound Sid Smith Grand-Asher 2 reels .... Dec. 2* 

Horseshoes Larry Sesnon Vitagraph 2 reek. . . Dec 22 

Hot Sparks Cliff Bowes Educational 1 reel 

Hustlin' Hank Will Rogers Pathe 2 reels Nov. 10 

Ideal Man, The Bert Roach Universal 1 reel Nov. 17 

Inbad the Sailor Pathe 2 reehs Dec. 29 

Income Tax Collector, The Fox 2 reels 

If s A Boy Snub Pollard Pathe 1 reel 

If s A Gift Snub Pollard Pathe 1 reel 

Jack and the Beanstalk. Baby Peggy Universal 2 reels 

Jail Bird, The Roach-Edwards Universal 

Jockey, The Buddy Messinger Universal 

Join tke Circus Snob Pollard Pathe 1 reel 

Jolty wood Chock Reisner Universal 1 reel 

WPesam' Thru Will Sogers Pathe 2 reels . . . . Oct 13 

Just A Minute Charley Chase Pathe 1 reel Feb. 

Keep Going Earle-McCoy Universal 2 reels ... . Feb. 

Keep Healthy Slim Summerville- 

B. Dunn Universal 

Kidding Capt. Kidd Lee-Bradford 4 3reel 

Kidding Katie Dorothy Devire Educational 2 reels ... .Dec. 1- 

Kids Wanted Monty Banks Grand-Asher 2 reels 

Knockout, The Animals Pathe 1 reel 

Lady Barber, The Harry Langdon Pathe 

Let's Build D'Albrook-Roessinger- 

Butler Pathe 2 reels .... Sept. 15 

Life of Reilly, The Charles Murray Hodkinson 2 reels Nov. 17 

Ugh taing Love Larry Semon Vita graph 2 reels... 

limit. The Bowes-Vance Educational 1 reel Sept 29 

Little Miss HoHrweod . . .Baby Peggy Universal 2 reels 

Little Theatre Movement, 

The Will Rogers Pathe 2 reels 

Lobta/gow, Tke iisnasy Aahrey S centric 2 reels 

Lonesome Lloyd Hamilton Educational 2 reels ....Feb. 16 

Lett of Nerve Pal (dsg) Universal 2 reeks 

Leva la a Cottage Aeseps Fables Pathe 2/3 reel.. Sept 29 

Levey Devey Animals Pathe 1 reel Dec 22 

Lucky Robe. The Sid Smith Grand-Asher 2 reek Nev. 19 

Lunatic, The Jimmy Aubrey Selznick 

Making Good Sid Senith Grand-Asher 2 reels 

Mama's Baby Boy Sid Smith Grand-Asher 2 reels 

Man About Town, A Stan Laurel Pathe 1 red Sept. IS 

Mandarin, The Roach-Edwards Universal 2 reels.... Feb. 2 

Man Pays, The (Dippy Doo Dads) Pathe 1 reel Feb. 16 

Man of Position, A Sid Saslth Grand-Asher 2 reek . . . .Ang. 11 

Mark it Paid Toe Rock Grand-Asher 2 reels Nov. 17 

Matter of Policy, A Neely Edwards Universal 1 reel Dec S 

Miles of Smiles Baby Peggy Universal 2 reels Dec 1 

Monkey Farm, Tke Fox 2 reels 

Monks a la Mode Fox 2 reels 

Morning After, The Aesops Fables Pathe 2/2 reel 

Mothtr'e Joy Stan Laurel Pathe 2 reels Dec 22 

Movie Fantasy, A Universal 1 reel 

Moving Bowes-Vance Educational 1 reel Sept 15 

My Buddy Baddy Messinger. . . .Universal 2 reels 

My Friend Lloyd Hamilton Educational 2 reek Jan. 5 

My Pal Pal (dog) Universal 2 reek 

Napoleon Not So Great Lee- Bradford 1 reel 

Nature Fakir, The (Heixa 

Lkr) Hodkinson 

Navy Braes Dorothy Devsre Educational 2 reek Sept 1 

Neck and Neck Educational a reek Jan. at} 

Hew Sheriff, The Educational 2 reek 

Nobody's Darling Baby Peggy Universal 2 reek Aug. 4 

Poodles Hana»fer<i Ed*catknaJ 2 reek. . . Nov. M 



Feature Star 

No Noise Children 

No Parking Aloud Neely Edwards. 

No Pets Paul Parrott. 



Distributed by 

Pathe 

. Universal 

Pathe. 



.Jan. 26 
Aug. 18 



Length Reviewed 

2 reek Sept 22 , 

1 reel Nov. 24 

1 reel Oct It 

Obev the Law Jack Earle Universal 2 reels 

Oh, Captain Educational 1 reel Feb. 23 

Oh, Girls Educational 1 reel Jan. 26 

Oh Min Tincher-Murphy Universal 2 reels 

Oh Teacher Billy Dunn Arrow 2 reels 

Oh What a Day Tincher-Murphy Universal 2 reels 

One Cylinder Love Pathe 2 reek Nov. S 

One Exciting Day Earle-Engle Universal 2 reek. . . .Oct 6 

One Exciting Evening.. . Billy West Arrow 2 reels 

One Night It Rained Tighe-Sparks ^Educational 2 reels Jan. 12 

One of the Family Charley Chase .Pathe 1 reel Jan. 26 

One Spooky Night Pathe 2 reek Jan. 26 

Optimist, The Lloyd Hamilton Educational 2 reels. . . Sept 15 

Orphan, The Clyde Cook Fox 2 reels 

Over the Fence Educational 2 reels. . . .Jan. 5 

Own a Home Neely Edwards Universal 1 reel Oct 13 

Own a Lot Harry Sweet Universal 2 reels . 

Paging Love Monty Banks Grand-Asher 2 reek. 

Pal's Clever Pal (dog) Universal 

Paris Lights Educational 1 reel Jan. 12 

Past and Present Universal 

Pat's Patients Charles Murray Hodkinson 2 reek . . . . Aug. 25 

Peg of the Mounted Baby Peggy Universal 2 reels .... Mar. 1 

Perfect 3b. A Bobby Vernon Educational 2 reek Nov. 17 

Perfect Lady, A Charley Chase Pathe 1 reel Feb. 23- 

Picking Peaches Harry Langdon Pathe 2 reek. .. .Feb. 2 

Pinheao, The Clyde Cook Fox 2 reek 

Pitfalls of a Big City Ben Turpin Pathe 2 reels Sept 1 

Political Pull Spat Family Pathe 2 reels Feb. 23 

Postage Due Stan Laurel Pathe 2 reels Feb. 16 

Powder and Smoke Charley Chase Pathe 1 reel Feb. 9 

Quit Kidding Buddy Messinger. . . .Universal 2 reels. . . . Feb. 23 

Regular Boy, A Buddy Me6singer. . . .Universal 2 reek. 

Reno or Bust Spec. Cast Educational 

Restless Rest, The Neely Edwards Universal 1 reel.. 

Rich Pup, The Pa] (dog) Universal 2 reek. 

Ride Em Cowboy Bobby Vernon Educational 2 reek Jan. 5 

Riding Master, The Fox 2 reek. 

Rip Without a Wink Lee-Bradford 1 reel. . 

Rivak, The Slim SommerviUe . . . .Universal 1 reel. . 

Roaring Lion, The Fox 2 reek. 

Robinson Crusoe Returns 

on Friday Lee-Bradford 1 reel. . 

Rolling Home Joe Rock Grand-Asher 2 reek Aug. 1* 

Roughest Africa Stan Laurel Pathe 2 reek Sept 29 

Roughing It Pathe 2 reek. 



Running Wild Lige Cenley Educational 2 reek Oct 27 

Rustlin' Buster Jack Mower Universal 2 reek. . . .Dec. 2* 

Save the Ship Stan Laurel Pathe 1 reel* Nov. 17 

School Pals Animal Cast Fox 2 reels . . . . Max. 1 

Scorching Sands Stan Laurel Pathe 1 reel Dec 9 

Shanghaied Lovers Harry Langdon Pathe 

Sheik of Hollywood, The . Fred Caldwell. ........ Selznick 2 reels 

She's a He Buddy Messinger Universal 2 reek . . . . Nov. .. 

Short Orders Stan Laurel Pathe 1 reel Sept 24 

Should Poker Pkyers 

Marry N. Ed wards-B. Roach. Universal 

Simple Sadie Cliff Bowes Educational 1 reel Oct 20 

Sister's Beau Buddy Messinger. . . .Universal 2 reek 

Skykrking Pathe 2 reek Sept. 8 

Skyscraper, The Harry Langdon Principal 2 reek 

Sleepwalker, The Joe Rock Grand-Asher 2 reek.... Oct 13 

Slow and Sure Al St. John Fox 2 reek 

Smile Please Harry Langdon Pathe 2 reels. ... Mar. 1 

Smithy Stan Laurel Pathe 2 reek . . . . Jan. 19" 

Snoeky's Covered Wagon. Animal Cast Universal 2 reek Jan. 5 

Sailers, The Stan Laurel Pathe 2 reek Nov. 24 

So Long Sultan Chuck Reisner Universal 1 reel Nov. 19 

Somebody Lied Fox 2 reek 

Son of Ananias, A Geo. K. Arthur Universal 1 reel Jan. 12 

Sons In Law J. Earle-H. McCoy. . '.Universal '. 

Southbound Limited Monty Banks Grand-Asher 2 reek. . . .Nov. 17 

Spring Fever Fox 2 reek 

Stage Fright Children Pathe 2 reek Oct 20 

Stay Single Dorothy Devore Educational 2 reek .... Jan. 1» 

Stepping Out Animals Pathe 1 reel 

Stilts Man, The Earle-McCoy Universal 

Stranded Harry McCoy Universal 

Such k Life Roach-Edwards Universal 1 reel Feb. 2 

Suite Sixteen Century Girls Universal 2 reek 

Sunday Calm Children Pathe 2 reek Dec 22 

Take the Air Paul Parrott Pathe 1 reel Sept. » 

Take Your Choice Bobby Vernon kMu cations 1 2 reek . . . . Apr. 14 

Taxi. Please Monty Banks Grand-Asher 2 reek 

Ten Dollars or Ten Days. Ben Turpin Pathe 2 reek . . . . Jan. 12 

That Oriental Game Pal (dog) Universal 2 reek 

Three Cheers Roger Keene Educational . . . 2 reek Nov. 3 

Tin Type, A Buddy Messinger. . . .Universal 

Tire Trouble (Our Gang) Pathe 2 reek Jan. 12 

Tom's First Flivver Arrow 1 reel 

Two Johns, The Fox 2 reek 

Two Wsgons — Both Cov- 
ered Will Rogers Pathe 2 reek Jan. 12 

Uncensored Movies Will Rogers Pathe 2 reek Dec. 1 

Uncle Bim's Gift Tincher-Murphy Universal 2 reek.. Sept » 

Uncle Sam Lee Mora n Educational 2 reek Nov. 17 

Uncovered Wagon, The. .Paul Parrott Pathe 1 reel July 7 

Under Cover Educational. 1 reel Doc. I 

Under Orders Clyde Cook Educational 2 reek 

Under the White Robe Universal 1 reel 

Unreal News Reel Fox 2 reek 

Up in the Air Fox 2 reek 

Very Bad Man, The Universal 1 reel Mar. 1 

Walkout The Snub Pollard Pathe 2 reek .... Sept 1 6 

Walrus Hunters, The Aesops Fables Pathe 2/3 reel 

Watch Papa Tincher-Murphy Universal 2 reek 

Weakling, The Fox 

Wedding Rings Monty Banks Grand-Asher 2 reek 

Wet and Weary Clyde Cook Fox 2 reek 

White Wing Monkey, A. .Joe Martin (monkey). Universal.' 1 reel Jan. 1» 

Whole Truth, The Stan Laurel Pathe 1 reel Nov. 3 

Wide Open Educational 2 reek Feb. 23 

Wild Bill Hiccough Stan Laurel Pathe 2 reek 

Wilder and WooGer Buddy Messinger. . . .Universal 

Why Pay Rent? Fox 2 reek 

Why Wait? Slim SummerviUe Universal 1 roe! Jam. 17 

Winner Take All Paul Parrott Pathe 1 reel Oct 20 

Yankee Spirit Bennie Alexander. . ..Educational 2 reek Sept 8 

Yes, We Have No Ba- 
nanas Century Girls Universal 2 reek 

Young Tenderfoot, A B. Messinger Universal 1 reel 

You're Next Universal 



March 8, 1924 



1129 



Short Subjects 



Feature ' Distributed by 

Almost Good Man, The Universal 

Among the Missing i Nigh-La Verne) £ a ^ e 



Length Reviewed 



a reek . . .Jan. 

reel Feb. 

Animal Athletes (Sportlight) Pa the 1 reel Feb. 

Aat, The (Secrets of Life) Principal Pict 1 reel Wot. 

Ant Lion, The (Secrets of Life) Educational 1 reel 

ibes in Hollywood (Fighting Blood) Film Book. Offices. 



Beasts of Paradise (Serial) Universal 15 episodes. Oct. 27 

Beasty and the Feast (Fighting Blood) Film Book. Offices. 

The Bee (Secrets of Life) Educational 

Big Boy Blue feather Pushers) Universal 2 reels. 

Mil Brennan's Claim Universal 2 reels 

Black Caesar's Clan (Serial) Pathe 

Black Sheep (Aeeo» Fable) Pathe i reel Jan. it 

Black Sunlight (Bray Romnce) Hodkinson 1 reel 

Be aorn of the Sea (Hodge Podge) Educational 1 reel Dec t 

Bread Highway, The Bray Romance) Hodkinson 1 reel 

Butterfly, The (Secrets of 

Life) Educational 1 reel Jan. 16 

Call of the Game (Sport- 
light) Pathe 1 reel Jan. 12 

Canadian Alps, The (Educational) Fox 1 reel 

Captain Kidder (Aesop Fable) Pathe 

Christopher of Corombna Fighting Blood) FUm Book. Offices 2 reels 

Cloisters in the Clomda (Educational) Fox 1 reel 

Cede oi tie Mounted, The Universal 2 reels 

Celsmbaa (Chr. at Antarka) Palfce 4 reels Oct. S 

Comedy ox Terrors (Fighting Bleod) FUaa Book. Offices. . . . 2 reels 

Companions (Sing Them Again Series) Educational 1 reel Seat, I 

Daniel Boone (Chr. of America) Pathe 3 reek Dec. SB 

Discontent (Wilderness Tales) Educational 1 reel Ifsv. 1 

Down in Texas, tent Sanderson Universal 2 reels 

Einstein's Theory of Relativity Premier Prod 2 reels 

Face to Face, Edmund Cobb Universal 2 reels. . . .Sep*. It 

Fast Express, The Universal 15 episodes. Feb 23 

Film Memorial to Woodrow Wilson Universal 1 reel Feb. 16 

Fortieth Door, The(Serial)Pathe 

Free Trader, The Universal 15 episodes 

Frogland (Novelty Film) Fox 

Frontier Woman, The (Chr. of America) Pathe 3 reels .... Jan. a6 

Gambling With the Gulf Stream (Bray Romance . Hodkinson 1 reel 

Gentlemen of the West, Pete Manswn Universal 2 reels 

Ghost City, The (Serial) Universal 15 episode* 

Girls and Records (Sportlight) Pathe 1 reel Jan. 5 

Girls Will be Girls (Leather Pushers) Universal 2 reels Feb. 2 

Gold Digger Jones Universal 2 1 

Golden Gems (Sing Them Again Series) EdncatisnsJ 1 1 

Gold, Gold (Way of a Man Serial) Pathe 2 

Good Old College Days (Aesop Fable) Pathe 1 : 

Grim Fairy Tale. (STsthting Blood) Film Book. Offices. 

Hail to the Chef (Leather Pushers) Universal a reek . 

Hard Luck Jack, Pete Morrison Universal 2 reels Oct. II 

Hats Off (Pete Morrison Universal 2 reels. . . .Feb. 9 

Haunted Hills (Wilderness Trails) Educational 1 reel Feb. 23 

He Loops to Conquer (Leather Pushers) Universal a reels Jan. 19 

Home Again (Sing Them Again Series) Educational 1 reel. 

! Homemaker, The Educational. 

Immortal Voice, The (Bray Romance) Hodkinson . 

Indian's Lament, Marie W alcanas Universal . . . 

Ireland Today (Educational) Fox 

Iron Man, The 

Is Conan Doyle Right? Pathe 2 reels See*. If 

Jamestown (Chr. of America) Pathe 4 reel* Hev. 1 

Jean of Heceta Head (Wilderness Tales) Educational 1 reel 

Johnny's Swordft&h (Educational) Fox 1 reel. 



Oct. 



Feh. 2 

1 reel 

2 reels. ...■»». 17 
1 reel 



Jump 
Kid Fi 



ing Jacks (Hodge Podge) Educational 

rom Madrid, Mich., That i Leather Pushers 'Universal a reek Jan. I a 



reel. 



.F. B. O.. 



2 reels . 



12 



King Leary (Telephone Series) . 

Last Outlaw, The Universal 2 reels Ja 

Laugh-O-Graphs (Novelty) Graned Asher 

Lest We Forget (Sing Them Again Series) Educational 1 reel Jan. It 

Liquid Lava (Hodge Podge) Educational 1 reel 

Lane Larry Klngsley Benedict Universal areels 

Long Ago (Sing Them Again Series) Educational 1 reel 

Long Live the Ring Fighting Blood) Film Book. Offices. ... 2 reels 

Man Who Would Not Die (Indian Series) Pathe 2 reels Feb. 2 

Man Who Smiles (Indian Series) Pathe 2 reels Feb. 16 

Memories (Sing Them Again Series) Educational 1 real 

Merchant of Menace (Fighting Blood) Film Book. Offices... 2 reels 

Midnight Sun Fox 

at idaommer Nighfs Scream (Fighting Blood) . . . Film Boek. Offices .... 2 reels 

Miscarried Plan (Bob Reeves) Universal 2 reels Feb. 2 

Morning After. The (Aesop Fable) Pathe 

Movie Pioneer, A (Hodge Podge) Educational 1 reel 

My Boy Bill (Wilderness Tales) Educational 1 reel Dec. 1 

Mystery Box, The (Bray Romance) Hodkinson 1 reel 

Mysteries ef Yucatan (Kdnrari— aj) Fox 1 reel 

Be Tenderfoot, Edmund Cobb Universal 2 reela Oct. 2S 

Did Friends (Sing Them Again Series) Educational 1 reel Feb. 16 

Olympic Mermaids (Sportlight) Pathe 1 reel Feb. 23 

Payroll Thief, Jack Mower Universal 2 reek Hev. 24 

Perilous Leap .Helen G i been Universal 2 reek 

Peter Stuyvesant (Chr. of America) Pathe 3 reek Feb. 23 

Pkstigrams (Novelty) Educational 

?oor King Midas (Barton Editorial) Selznick 1 reel 

iat's Revenge, The (Aesop Fable) Pathe 1 reel Feb. 16 

Uddle Rider, The Universal 15 episodes 

iivers of Song Fox 1 reel 

*ock Bound Brittany (Educational) Fox : .... 

Romance of Life (Bray Romance) Hodkinson 1 reel 

<ural Romance, A Aesop Fablei Pathe 1 reel Feb. 16 

tustlin' Buster, Jack Mower Universal 2 reels 

iuth of the Range Serial) Pathe 15 episodes. Sept 29 

1 Sailor's Life, A Educational 1 reel Jan. 29 

I Sculptor's Paradise, A Fox 1 reel 

jShootin' Em Up, Pete Morrison Universal 2 reels 

j Sky Splitter, The lEray Romance) Hodkinson 1 reel 

1 Society Sensation, A (Valentino-re-issue) Universal 2 reels. . . .Mar. 1 

I Some Sense and Some Nonsense (Hodge-Podge) .Educational 1 reel Sept. 29 

■ Sons of Swat (Educational) Fox 

J Something for Nothing (Barton Editorial) Selznick 1 reel 

1 Speedville (HodgerPodge) Educational 1 reel 

Spider, The (Secrets of Life) Educational 1 reel Jan. 5 

(Stolen Gold, Jack Mower Universal 2 reek 

I Sunshine and Ice (Educational) Fox 1 reel Oct. 20 

I Swing Bad the Sailor (Leather Pushers) Billy Sul- 

I livan Universal 2 reek 



Feature Star Distributed by Length Reviewed 

Switching Hour (Fighting Blood) Film Book. Offices 2 reels 

Taking A Chance (Sportlight) Pathe 1 reel Jan. 26 

Taming of the Shrewd (Fighting Blood) Film Book. Offices 2 reek.. Nov. 17 

Ten Scars Make a Man (Serial) Pathe 

Three Orphans (Fighting Blood) Film Book, offices. ... 2 reek. . .Oct. 20 

Thru Yellowstone Nat'l Park with Late Pres. 

Harding Arrow 2 reek. .. .Sept. 22 

Toilers of the Equator (Educational) Fox 1 reel 

Tough Tenderfoot, The (Leather Pushers) Universal 2 reek. . Feb. 23 

Twilight Trail, Bob Reevee-Marg. Morris Universal 2 reek 

Unhappy Husbands (Barton Editorial) Selznick 1 reel 

Universities of the World (Educational) Fox 1 reel 

Vincennes (Chr. of America) Pathe 3 reek 

Wages of Cinema (Fighting Blood) Film Book. Offices 2 reek 

Way of a Man, The (Serial) Pathe 16 episodes . Dec. 2» 

Western Skies, Jack Mower Universal 2 reek 

While the Pot Boils (Wilderness Tales) Educational 1 reel Sept. 29 

White Man Who Turned Indian, The (Indian 

Series) Pathe 2 reek Mar. 1 

Why Elephants Leave Home (Animal Life) Pathe 2 reek . . . .Dec. 1 

Why The Globe Trotter Trots (Hodge Podge).. .Educational 1 reel 

Wild and Western (Sportlight) Pathe 1 reel 

Wild and Wooly (Sportlight) Pathe 1 reel Dec. * 

With the Movie Camera thru Russian Bolshevik 

Revolution Mondial Film 3 reek 

Wolfe and Montcalm (Chr. of America) Pathe 

Wolf Trapper, The, Jay Morley Universal 2 reek Oct. 13 



Coming Attractions 



Feature Star Distributed by Length Reviewed 

Abraham Lincoln Special Cast Rocaett-S. R 12 reek Feb. 2 

Adopted Father, The .... George Arliss Goldwyn-Cosmo 

Adorable Scofikw, The. . .Bow-Harlar Preferred 

After A Million Kenneth McDonald. ..Sunset Prod. 

Against the Grain Special Cast First National 

Age of Innocence, The. . .Spec. Cast Warner Bros 

Alaskan, The Thomas Meighan Paramount 

Alibi, The Special Cast Vitagraph 

America Special Cast United Artists 

An Old Man's Darling. . .Laura La Plante Pathe 

Arab, The Special Cast Metro 

Aren't We All Paramount 

Average Woman, The Special Cast CO. Burr 7 reek Feb. 9 

Baffled Franklyn Farnum Independent Pict 

Bag and Baggage Special Cas Selznick 6 reels. . . Nov. 24 

Bandelero Special Cast Gold wyn Cosmo 

Barbara Freitchie Special Cast First National 

Beast, The Special Cast Fox 

Beggar of St. Sulpice, The. Special Cast Vitagraph 

Ben Hut Special Cast Goldwyn-Cosmo 

Between Friends Special Cast Vitagraph 

Beyond the Last Frontier . Special Cast Paramount 

Bird of Paradise, The Special Cast First National 

Bkckmail Special Cast Universal 

Bluff Ayres-Moreno Paramount 

Boden's Boy Special Cast Hepwroth Dist 

Boomerang. The Special Cast Preferred Pict 

Borrowed Husbands Florence Vidor Vitagraph 

Boy of Fkndera, A. Jackie Coegan Metro 

Breaking Point, The Special Cast Paramount 

Breath of Scandal, The.. Special Cast Preferred Pict 

Breken Barriers Metro 

Buddies Marion Davies Cosmo 

Butterfly Virgink Valli Universal 

Captain January Baby Peggy Principal Pict 

Cause for Divorce Spec. Cast Selznick 7 reek Feb. 16 

Circe Mae Murray Metro 

Circus Rider, The Charles Jones Fox 

Cmim No. 1 Special Cast Universal 

Cky of C'lina Herbert Rawlinson. . .Universal 

Clean Heart Vitagraph 

Cede of the Sen Rod La Roeqne Paramount 

Confidence Man, The. . . .Thomas Meighan Paramount 

Covered Trail, The J. B. Warner Sunset Prod 



Daughter of Today Speckl Cast Selznic 

Dawn of a Tomorrow. . . .Spec. Cast Paramount 

Discontented Husbands . . Speckl Cast C. B. C.-(S. R .) 

Don't Doubt Your Hus- 
band Viok Dana Metro 

Dollar Mark, The Mildred Harris- FraserF. B. D 

Dorothy Tenet ef Had- 
den Hall Mary Pickferd United Artkla 

Drifter, The Jack He rie Universal 

Driftwood Ekine Hammerstein. Trmart 

Druscilk With a Million.. Special Cast Film Book. Offices 

Dust in the Doorway Special Cast First National 

Dust of Desire Special Cast First National 

Enemy Sex, The Betty Compson Paramount 

Extra Man, The Universal 

Faint Perfume Special Cast Preferred Pict 

Fair Week Speckl Cast Paramount 6 reek ... . Mar. 

Face to Face Viok Dana Metro 

Feet of Clay L. Joy-R. La Roque.. .Paramount 

Fighting Tylers, The Spec. Cast Hal. Roach 

Fine and Dandy Tom Mix Fox 

Fire Patrol, The Madge Belkmy Chadwick Pict 

Fires of Fate Truart (S. R.) 

Fkmes of Romance Speckl Cast 

Flattery Speckl Cast C. B. C 

Floodgates John Lowell Blazed Trail Prod 

Fool, The Special Cast Fox 

Forbidden Lover, The ... Special Cast Selznick 5 reels . Dec. 

Forgive and Forget Special Cast C. B. C. (S. R.) 6 reels. . Feb. 

Forty-Horse Hawkins. . . Hoot Gibson Universal 

Gambling Wives Special Cast Arrow Film 

Getting Her Man Special Cast Gerson Pict 

Girl in the Limousine. . . Larry Semon Truart 

Girl of the Limberlost . Special Cast 

Girl Shy Harold Lloyd Pathe 

Good Bad Boy, The P incipal Pict 

Good Men and Bad Special Cast F. W. Kraemer 5 reels .... Dec. 

Greed Special Cast Goldwyn-Cosmo 

Haunted Hours Olive Hammerstein. . .Fred Weihl Prod 

Heart Trouble Constance Talmadge. . First National 

Hearts of Oak Fox 

Helen's Babies Baby Peggy Principal Pict 



1130 



Motion Picture News 



Feature Star Distributed by 

Hill Billy, The Jack Pickford Allied P. & D. . . 



Length 

7 reels . . 
reels. . 



Reviewed 
.Feb. 2 
.Jan. 12 



.Feb. 1< 



Hook and Ladder Hoot Gibson Universal 

How to Educate a Wife. Special Cast Warner Bros 

Human Mill, The Special Cast Metro 

Hunchback of Notre DameSpecial Cast Universal 12 reels ' ' Sept ' 15 

Hunted Woman, The Fox 

Icebound Dix-Wilson Paramount . . . '.'.'. 

In Fast Company Richard Talmadge . . Truart 

In The First Degree Special Cast Paramount 

Inner Sight, The Kirkwood-Lee Hodkinson 

Innocence Anna Q. Nilsson C. B. C.-S. R 

Innocent Special Cast Universal 

It Is the Law Special Cast Fox 

It's a Bo j Special Cast Weber and North .' .' ' ' ' 

Jack of Clubs Herbert Rawlinson .. .Universal . . 5 reels 

Janice Meredith Marion Davies Goldwyn-Cosmo 

Judgment of the Storm. . . Special Cast Film Book. Offices .... 7 reels ... '. Dec'. ' ' i 

King, The Adolph Menjou Paramount 

Last Frontier The Special Cast First National 

Leavenworth Case, The . . Special Cast Vitagraph " 6 reels Nov ' 10 

Leave It to Gerry Special Cast 

Lend Me Your Husband . Doris Kenyon C. C. Burr 

Let Not Man Put 

Asunder Fredericks-Tellegen. . . Vitagraph 

Let's Go Phil Goldstone 

Listen Lester Special Cast F. B. O. . 

Lone Fighter, The J. B. Warner Sunset Prod. 

Lone Wolf, The Dalton-Holt Asso. Exhib ... . 

Love Pirate, The Carmel Myers F. B. 0 5 reel's . Feb. 23 

Lover's Lane Special Cast Warner Bros. . 

Love Trap, The Special Cast Grand-Asher 

Loyalties Special Cast Fox 

Mademoiselle Midnight. . .Mae Murray Metro 

Madame Satan Theda Bara ' !l .......... ... 

Magnolia Spec. Cast Paramount. 

Man from Brodney's Special Cast Vitagraph . 7 reels De.' ' 3 

Man From Wyoming, The Jack Hoxie Universal 

Manhandled Gloria Swanson Paramount 

Mansion of Aching HeartsSecial Cast Preferred Pcit 

Man Who Came Back, 

The Fox 

Marriage Market, The ... Special Cast C. B. C.-S. R 6 reels.. 'Mar 'i 

Mary Anne Pathe 

Mask of Lopex, The Fred Thomson Monogram Pcit ...... 5 reels . . . . Nov. 24 

Men Pola Negri Paramount 

Merton of the Movies.. . .Glenn Hunter Paramount. !!!!!!! 

Miami Betty Compson Hodkinson 

Missourian, The Reginald Denny Universal 

Misunderstood Special Cast First National. .'...'..'. .'.'.'.'.'.'.' '. 

Monsieur Beaucaire Rudolph Valentino Para moan t 

Montnwtre Pola Hsfri Paramount 

Mountebank, The E. Torrence-A.Q. Nilsson . . Paramount 

Meral Sinner, The Dorothy Dalton Paramount 

My Man. .... ....... . .Special Cast Vitagraph 5600 Feet.. .Feb. - 23 

Nellie the Beaubfull Coak -1 

Model Special Cast Goldwyn-Cosmo 

Never Say Die Douglas McLean Asso. Exhib 

Next Corner, The Tearle-Mackaill Paramount 6 reels Feb 23 

Night Hawk, The Harry Carey Hodkinson 

No More Women M. Moore-Betliney . . .Allied P. 4 D (reels Feb 2 

North of Hudson Bay Tom Mix Fox 4973 feet 'Feb. 23 

North of 36 Special Cast Paramount 

Old Fool, The James Barrows Hodkinson S reels ... .Dec 29 

One Law for the Woman Harria-Spooaer Vitatraph 

Other Men's Daughters . . Special Cast Grand-Asher 

Ont of the Dark Special Cast Goldwyn-Cosmo 

Painted Woman, The Kirkwood-Lee Hodkinson 

Pal O' Mine Special Cast C. B. C 

Peter Pan Paramount 

Pied Piper Malone Thos. Meighan Paramount 7 reels Feb. 9 

Plugger .The Special Cast Fox 

Poisoned Paradise KenneSi Harlan Preferred Pcit 

Potash and Perlmutter in 3uE 

Hollywood Bernard -Carr >First'National 



Feature 
Pony Express, The. 



Length Reviewed 



Star Distributed by 

Special Cast Universal 

Racing Luck Monty Banks Grand-Asher 5 reels 

Recoil The Special Cast Goldwyn-Cosmo . ' ' 

Restless Wives Doris Kenyon Mastodon 

Ridgeway of Montana .... Jack Hoxie Universal .'.'.'.'.'.'.".' 

Roles Agnes Ayres Paramount 

Romola Gish Sisters Inspiration 

Rose of the Ghetto Marie Prevost. . . Warner Bros 

Roulette Special Cast SeUnick ^ 5 reels .'.' .' .Feb.' ' 9 

Sands of Time Special Cast First National 

Satin Girl, The Special Cast Grand-Asher ] 

Shadows of Paris Pola Negri Paramount 7 reeto . . . '. Jan. ' 26 ' 

Sea Hawk, The Special Cast First National 

l^ ep « er ^ £ ing u T . he Special Cast Fox 9 reels. '. Heel' 22 

Sheriff of Tombstone. . . .Fred Thomson Monogram Pict 

Sherlock, Jr Buster Keaton Metro 

Shooting of Dan McGrew. Barbara La Marr Metro 

Signal Tower, The Special Cast Universal 

Silent Stranger Fred Thompson F. B. O 

Singer Jim McKee William S. Hart Paramount '..'.'. "7 reels ' .' ' Feb.' 23 

Sinners in Heaven Special Cast Paramount 

Six Cylinder Love . . .Ernest Truex Fox 7'ree'ls" ! .tie.' 22 

Skyline of Spruce, The. . Special Cast Universal 

Slow as Lightning Kenneth McDonald. . . Sunset Prod. 

Society Scandal, A Gloria Swanson Paramount 

Southern Love Betty Blythe 

Stranger, The Special Cast Paramount . . . . '. 7 reels . ; Feb. 9 

Strathmore Fox 

Superstition De la Motte-Bowers . Creative Prod. . . . . . \ 

Swords and Plowshares . . M. Carr-J. Walker . . . F. B. O 

Take It or Leave It Leatrice Joy Paramount '. 

Taming of The Shrew Bebe Daniels Principal Pict 

Ten Commandments Special Cast Paramount 12 reels Jan. 5 

Tenth Woman, The Special Cast Warner Bros 

Thief of Bagdad, The Douglas Fairbanks ... United Artists . . . 

Three O'Clock in the 

Morning Special Cast Assoc. Exhibitors 7 reels .... Feb. 9 

Three Weeks Special Cast Goldwyn-Cosmo 8 reels ... .Feb. 16 

Through the Dark Colleen Moore Goldwyn-Cosmo 8 reels Jan. 8 

Throwback, The Pat O'Malley Universal 

Treasure Canyon J. B. Warner Sunset Prod 

Triflers, The Special Cast Preferred Pict 

Triumph * Special Cast Paramount 

True as Steel Special Cast Goldwyn-Cosmo 

Under the Red Robe Special Cast Goldwyn-Cosmo 13 reels Nov. 14 

Virtuous Crooks Herbert Rawlinson. . .Universal 

Virtuous Laws Special Cast 

Visions United P. & D 

Wauuerer of the Waste- 
land Paramount 

Wandering Husbands. . . .Kirkwood-Lee Hodkinson 

Wanted by the Law J. B. Warner Sunset Prod J 

Warrens of Virginia Fox 

Way of a Man Special Cast Pathe 9 reels Dec. 1 

Weavers, The Goldwyn-Cosmo 

Week rind Husbands. . . .A. Ruben-M. Love Equity 6700 feet . .Feb. 23 

WHcome Stranger Special Cast 

Westbound J. B. Warner Sunset Prod 

What Love Will Do Kenneth McDonald.. .Sunset Prod. 

When Johnny Comes ' « -i1 — 

Marching Home Special Cast Universal. 



, Special Cast . 



.First National. 



Wild Oranges Special Cast Goldwyn-Cosmo 7 reels.... Ja . 12 

Woman to Woman Betty C